experimental group london

The Experimental Group was founded by Olivier Bon, Pierre-Charles Cros and Romée De Goriainoff, three childhood friends with a taste for innovation. Passionate fans of the craft cocktail culture that was growing in New-York and London, and confident that Paris could rediscover its own lost heritage of mixed drinks, they opened the Experimental Cocktail Club in 2007 on a small side street in Paris and changed the face of the city. Expanding the team in 2010, Xavier Padovani came on board as the group’s fourth partner, adding to the group’s shared vision: to offer a contemporary hospitality experience to an exacting clientele the world over. Small producers and seasonal sourcing reigns, whether in food, spirits or wines. And discovery is key, both for our guests and our ever-growing team of bartenders, sommeliers, chefs, concierges and support staff.  

Still celebrated for bringing the cocktail bar culture to Paris, the group’s offerings now encompass their signature speakeasies, wine bars, restaurants and hotels in Paris, New-York, London, Ibiza, Menorca, Venice and Verbier.

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Choose your Experimental Group Hotels

Le Garage (Biarritz)

Experimental Chalet (Verbier)

Henrietta Hotel (London)

Il Palazzo Experimental (Venice)

Menorca Experimental (Menorca)

Hotel des Grands Boulevards (Paris)

Montesol Experimental (Ibiza)

Regina Experimental (Biarritz) 

Grand Pigalle Hotel (Paris)

Cowley Manor Experimental (Cotswolds) 

A Parisian bistro in the heart of London

A new chapter is beginning at Henrietta Experimental , with renowned British chef Jackson Boxer at the helm. The restaurant has been redesigned by Dorothée Meilichzon and Jackson’s menu is his interpretation of celebrated Parisian bistros. An opening not to miss, just in time to enjoy the summer terrace.

Open every day for Breakfast, Lunch and Dinner, or even just for a drink.

Discover our menus.

Jackson Boxer x Experimental Group

On the heels of opening the restaurant at Cowley Manor last year, dear friend of Experimental Group and beloved chef Jackson Boxer takes the helm of Henri, completely reinventing the menu.

Henri is Covent Garden’s newest restaurant, open for breakfast, lunch and dinner served inside or on our sun-drenched terrace. Jackson’s dishes are a tribute to the incredible talent of the French capital, a whimsical interpretation of his favourite Parisian dishes from a delicate Carrot Râpée with Black Olive & Sesame to an incredible Roast Duck with Blood Orange and Green Olive.

WHAT'S ON

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HENRi CHALET

Welcome to Henri Chalet, an escape to the Alps right in the heart of London. A cosy respite from winter’s weather just on the doorstep of Henrietta Hotel, where cocktails are a nod to alpine adventures and bubbling plates of raclette whisk you away to snowcapped mountains, even if just for a moment.

YOUR PRIVATE EVENT AT HENRI

Book your next event, whether you're celebrating a birthday, launching a new product or anything in between.

A Chef's Table for a party of 10 to enjoy an intimate dining experience. A full or partial privatisation of the restaurant to celebrate any occasion with up to 60 guests. A Mezzanine with its own private bar accommodating up to 30 seated and 35 standing pax.

14–15 Henrietta Street WC2E 8QH - London Open every day Breakfast - 7am to 10.30am Lunch - 12pm to 2.30pm Pre theatre - 5pm to 7pm Dinner - 5pm to 11pm

Enquiries : [email protected] Phone : +44 (0) 20 3794 5314

Press Enquiries : [email protected] Meeting & Event Enquiries : [email protected] Job Applications : [email protected]

HENRIETTA EXPERIMENTAL

Henri is situated on the ground floor of Henrietta Experimental, the first London-based hotel of the Experimental Group. The hotel is located in the heart of Covent Garden, just steps away from Covent Garden Market. The hotel is a short walk from Covent Garden Underground on the Piccadilly line, and within walking distance of Soho, The Strand and Leicester Square.

Check in to one of its 40 rooms, a cosy escape bathed in pink & blue hues.

@ henri_henrietta

London • Paris • Ibiza • New York

BUY THE BOOK! Experimental Cocktail Club: The Book Featuring 85 recipes from our bars in London, Paris, New York & Ibiza

An event consultancy from the collective behind Experimental Cocktail Club, Compagnie des Vins Surnaturels,  Beef Club & Ballroom and Experimental Beach.

Cocktail Parties. Press Launches. Bespoke Cocktail Development. Menu Creation. Meeting Venues. Menu Pairings. Vintage Cocktails. Filming Locations. Offsite Bartending. Dinner Parties. Wine Tastings. Cocktail Master Classes. Photo Shoots. Wine Pairings. Breakfast Meetings. Champagne Receptions. Private Parties.

EXPERIMENTAL COCKTAIL CLUB CHINATOWN

Experimental Cocktail Club is a hidden gem in the middle of Central London. Opened in 2010, ECC Chinatown boasts an exquisitely decorated interior as seen on the pages of Wallpaper, T Magazine by New York Times and the Sunday Times. 

ECC Chinatown can be hired for: press launches & press days, after parties, celebrations, cocktail masterclasses, offsite meeting hire, photo & video shoots and just about everything in between. 

We also offer a bespoke service providing bartenders direct to your event with everything to make cocktails for your guests, whether it’s an intimate dinner or a party for a few hundred. 

Capacity: 100 Layout: Two floors with a separate bar on each; Semi-private hire up to 50 guests & private hire up to 100 Address: 13A Gerrard Street London W1D 5PS Get in touch about your event:  www.chinatownecc.com

Joyeux Bordel

Joyeux Bordel is the newest addition to the Experimental Group family. Tucked into a subterranean basement on Curtain Road, the new late night bar in Shoreditch is truly a happy mess combining cocktails, champagne and a vintage analogue sound system playing only vinyl records. 

Joyeux Bordel is available for press launches & press days, after parties, celebrations, cocktail masterclasses, offsite meeting hire, photo & video shoots. 

Like Experimental Cocktail Club, we also offer a bespoke service providing bartenders direct to your event with everything to make cocktails for your guests.

Capacity: 130 Layout: Basement location with one main bar. Semi-private is possible, but to be discussed. Address: 147 Curtain Road EC2A 3QE Get in touch about your event:  www.joyeuxbordel.com

COMPAGNIE DES VINS SURNATURELS

Experimental Group has opened its doors into Covent Garden with Compagnie des Vins Surnaturels Seven Dials. The wine bar offers exquisite, hard to find wines and menus for lunch & dinner.

Compagnie des Vins Surnaturels can be hired for: private wine tastings & pairing meals, launch events, corporate parties, champagne receptions, birthdays, press breakfasts, lunchtime meetings, photo & film shoots. 

The staff at CVS is also able to provide at home and in office tastings bringing our wonderful wines to you.

Capacity: 60 Layout: Two floors with a separate bar on each; Semi-private hire up to 35 guests & private hire up to 60 During warmer months, a terrace is also available Address: 8-10 Neal's Yard London WC2H 9DP Get in touch about your event: www.cvssevendials.com 

LA COMPAGNIE DELICATESSEN

Our private dining & workshop above our wine boutique, Compagnie Delicatessen, can be hired during the day for team meetings & away days, brainstorms, presentations and photo shoots.

At night the space transforms into a private room to celebrate a birthday, host a wine tasting, or simply enjoy wine & food from our 450+ wine list and menu. The space can host up to 18 guests and benefits from a private garden at the back of the room.

Capacity: 18 Layout: Private room with large sharing table; Seated capacity is 12 & seated/standing capacity is 18 During warmer months, a terrace is also available Address: 6 Neal's Yard London WC2H 9DP Get in touch about your event:

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Latest opening: Henri

05-Jul-2024 Last updated on 05-Jul-2024 at 11:31 GMT

Chef Jackson Boxer has once again partnered with hospitality operator Experimental Group to launch a new bistro concept in central London.

What: A contemporary, Parisian-inspired restaurant located on the ground floor of the Henrietta Experimental hotel in the heart of London’s Covent Garden.

Who: Henri marks the second collaboration between international restaurant and bar operator Experimental Group and London-based chef Jackson Boxer, owner of Brunswick House and Orasay. Experimental Group, which was founded in 2007 by childhood friends Olivier Bon, Pierre-Charles Cros and Romée de Goriainoff, operates a mainly bar-focused portfolio that includes five Experimental Cocktail Club bars in Paris, London, Venice, the Cotswolds and Verbier. Boxer’s decision to once again partner with Experimental Group follows the success of Cowley Manor Experimental, which opened last summer.

The food: Boxer’s menu combines elements of both classical and contemporary Parisian bistro cooking. The structure, split between smaller snacks and entrees and larger dishes (many cooked using a charcoal grill), allows diners to either opt for multiple dishes to share or a more conventional three courses. Snacks and entrees start at £4 and feature Boxer’s versions of Parisian classics like the fried pied de cochon with agen prune and beer mustard; a seaweed canelé served with crème crue and trout roe; a tremendous bowl of grilled snails with green garlic and veal rice; and jambon de Paris served with celeriac remoulade. Larger dishes are pitched primarily between £15 and £30 and include a raclette burger ‘au poivre’; roast duck with blood orange and green olive; and Swaledale bavette with XO cognac and wild peppercorns. Desserts range from a lemon sorbet to Grand Marnier soufflé with frozen almond. There’s also a riz au lait with poached apricots and dulce de leche to share.

To drink: Cocktails are very much the focus here with Experimental developing a list whereby each drink is named after a French ‘icon’. They include the Marie-Antoine (presumably named after French chef Antonin Carême), made with Vulson Domaine des Hautes Glaces, Rittenhouse rye, ginger syrup, honey-infused lapsing soughing tea, lemon juice and peach bitters; and the Gaston (in honour of French pastry chef Gaston Lenôtre, known as a possible creator of the opera cake) which blends cognac, Rittenhouse rye, Byrrh, Aperol, green Chartreuse, maple syrup, and a dash of Angostura and Peychaud's bitters. An expansive, French-focused wine list also features that includes magnums of Vouette et Sorbée and Châteauneuf du Pape 2007.

The vibe: Combining the best of British and Parisian sensibilities, Henri’s interiors, created by designer Dorothée Meilichzon, are intended to combine Art Nouveau accents from typical French brasseries with elements of the traditional British pub. It’s a smart and glamourous yet comfortable space with dark wooden panelling, intimate booths and long banquettes. In a nod to its Covent Garden location, botanical shapes are also woven throughout the room, paying tribute to the area’s historic fruit and vegetable market.

And another thing: Henri is the latest opening in a growing new wave of rustic and contemporary French bistros popping up in London and beyond that appear neatly positioned to offer diners a more accessible form of fine dining. Others include Anthony Demetre’s recently launched Bistrot at Wild Honey in St James, Claude Bosi’s Josephine Bouchon, and Sandy Jarvis and Clément Cousin’s Bavette in Leeds.

14-15 Henrietta St, London WC2E 8QH

www.henriettahotel.com/eat

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Experimental Group partners with Jackson Boxer to launch bistro at Henrietta Hotel

Experimental Group has partnered with Chef Consultant Jackson Boxer to introduce Henri, a new bistro at Henrietta Hotel in Covent Garden, opening later this spring.

The hospitality group has enlisted long-time collaborator Dorothée Meilichzon to reimagine its London flagship with an extensive renovation of the ground floor restaurant. Diners can expect nods to the group’s Parisian heritage and the city’s famed bistros, as well as to Covent Garden’s rich history.

Taking inspiration from London’s continental neighbours, the menu at Henri will reflect the culinary traditions and timeless appeal of a Parisian bistro, serving Jackson’s take on French classics alongside signature Experimental cocktails. The restaurant and bar will be open until late into the evening.

“Jackson’s cooking is a poetic blend of British cuisine with subtle nods to French classics, and he never ceases to amaze us,” says Xavier Padovani, Partner and Director of Experimental Group. “Working with him at Cowley Manor has been an incredible treat, and bringing him along for the ride at Henrietta couldn’t come at a better time. We can’t wait to see what he does once we open our doors at Henri.”

Jackson Boxer, Chef Proprietor of Brunswick House and Orasay adds: “As a young cook my most eye-opening and palate-enlarging dining experiences involved a cheap early morning Eurostar ticket away. For all the affection and admiration I hold for the global and eclectic nature of my home turf, my reverence for the exceptional produce and imaginative verve of the Parisian bistros of my youth remains undimmed. I’m so proud of what we’ve achieved in reimagining the luxurious country house hotel for a contemporary, cosmopolitan crowd, now I’m excited to do the same for a late-night theatreland restaurant in Covent Garden.”

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Our agents complete a vast range of deals every month. Though we have to keep some of our success stories under wraps for our clients, we showcase as many as possible here, together with regular insights into the leisure property sector.

Experimental group acquires former roadhouse nightclub in covent garden for new late-night venue, october 13, 2021.

Experimental Group is to open a new late-night venue in London’s Covent Garden.

The company has agreed terms with Capital & Counties Properties to take over the former Roadhouse nightclub in The Piazza. Experimental Group said it would look to retain “the energetic spirit of Roadhouse and revive it for a new generation”.

The site is set to launch in late 2022.

Experimental Group was founded in France in 2007 by childhood friends Romée de Goriainoff, Pierre-Charles Cros and Olivier Bon , with the launch of Experimental Cocktail Club Paris. Xavier Padovani joined the group in 2010 when Experimental Cocktail Club opened in London’s Chinatown.

The group has since expanded to include hotels, beach clubs, restaurants and wine bars; spanning the UK, USA and Europe, notably Henrietta Hotel and restaurant Da Henrietta in Henrietta Street, Covent Garden. Padovani said of the Roadhouse deal: “We are excited to revive this Covent Garden institution and bring it into a new era, while respecting its long history of live music and dining.”

Davis Coffer Lyons act for Capital & Counties on all their F&B matters.

For further details contact:

Tracey Mills Executive Director, Leasing

020 7299 0744 | Email [email protected]

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