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Powerpoint Templates and Google slides for Salesforce Marketing Cloud

Save your time and attract your audience with our fully editable ppt templates and slides..

This slide showcases strategies of salesforce marketing cloud which are separate enterprise account, use test folders with in one business unit and separate business unit. Presenting our set of slides with Strategies For Development Testing And Production Of Salesforce Marketing Cloud. This exhibits information on three stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Business Unit, Enterprise Account, Separate Business.

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By Lucy Mazalon

By Ben McCarthy

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Marketing Cloud Growth vs. Advanced Editions: Comparing Key Features

Technically speaking, Marketing Cloud Growth and Advanced Editions are both built on top of Data Cloud, which has become the new underpinning across the Salesforce platform (essentially, what gets the data flowing between various Salesforce ‘clouds’). 

Advanced and Growth Editions: Understanding the Features

“Reimagined” Campaign Object

Einstein Campaign Briefs

Campaign Flows (aka Non-Admin Flows)

Data cloud segments.

Scoring Rules

Consent management tools, salesforce cms content hosting, email and form builder, einstein send time optimization.

Einstein Metrics Guard

Engagement metrics (analytics), opportunity influence.

Rules-Based Dynamic Content

Path Experiment

• Embedded dashboards on the campaign level showing how content has performed, therefore bringing to life the audience engagement data.
• Flow canvas metrics, which will be specific to flow runs, so more operational in nature.

Unified Conversations for SMS

Einstein Engagement Frequency

Einstein Engagement Scoring

Final Thoughts

Lucy mazalon.

Lucy is the Operations Director at Salesforce Ben. She is a 10x certified Marketing Champion and founder of The DRIP .

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Email Marketing Cloud Based Presentation Ppt

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What Our Dreamforce Marketing Cloud and Commerce Cloud Innovations Mean for You

Learn how you can use next-gen data and AI capabilities to bring your internal teams together and build customer-driven relationships

Stephen Hammond

Michael Affronti

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What a Dreamforce week it’s been – it feels so good to catch up with Trailblazers, hear so many wonderful ideas, and unveil innovations we’ve been working on at Salesforce. Customer-driven relationships have been a big theme this year, namely how we can use data and AI to bring our internal teams together and deliver what consumers need no matter where they are in their journey.    

Seamless handoffs between departments are crucial to making this happen. Marketing, Commerce, Sales, and Service all need to be in lockstep. This requires both a cohesive strategy and a strong tech foundation . Oftentimes, poorly integrated technology and processes leave customers feeling like they engage with separate departments rather than with one unified company. But that will soon be a thing of the past. 

With access to unified data that’s actionable across the entire organisation, as well as advanced AI and automation capabilities, departments can work together to deliver hyper-personalised, connected, frictionless experiences across the entire customer lifecycle. Today’s most successful marketing and commerce pros engage on the customer’s terms and provide value across the entire customer experience. 

On that note, this week we announced Marketing Cloud and Commerce Cloud innovations that will help businesses use data from across their company to deliver customer-driven relationships, while also improving internal team efficiency and productivity. Let’s take a look at the details. 

What you’ll learn in this blog…

What salesforce marketing cloud dreamforce innovations mean for you, what salesforce commerce cloud dreamforce innovations mean for you.

First, a little background. These four Marketing Cloud innovations are built on the Salesforce Platform and are grounded in customer data and metadata through Data Cloud . This gives marketers easy access to customer records from across their entire businesses to enable seamless handoffs, great customer experiences, and ways to measure success.

1. Agentforce embedded in the flow of work 

Agentforce for Marketing brings generative and predictive AI together into an end-to-end campaign experience that’s initiated by the marketer and actioned on by the agent. Agentforce for Marketing helps marketers:

• Plan, launch, and optimise campaigns . Agentforce Campaigns will use predefined campaign goals and brand guidelines set by the marketer to create an entire campaign. It will create a brief, identify and create target audience segments, generate the first draft of an email and landing page, and build a customer journey. It will then continuously analyse campaign performance and recommend how  to optimise the target audience, content, and channels based on target KPIs.
• Personalise 1:1 engagement at scale . Using real-time interactions, conversations, and customer profile data, Agentforce Personalisation predicts which content fits each individual customer, what the best time and channel is to send it, and then actions on this.

Let’s look at an example of how this works. A marketer uses Agentforce Campaigns  to launch a campaign to re-engage potential churn customers. It can identify  the target audience, bring together data from various departments (such as device usage and upcoming renewal status). Agentforce Campaigns agent can even generate a personalised multi-channel campaign including building the journey and the first draft of an email to entice customers to renew or upgrade.

2. More capabilities for small and medium-sized businesses 

The new Marketing Cloud Advanced Edition expands on Marketing Cloud Growth Edition with more advanced AI and automation capabilities to build better relationships, scale personalisation and improve productivity. This helps marketers: 

• Make SMS messaging more fruitful. With Conversational SMS in Marketing Cloud Advanced Edition, brands can bring together SMS conversations across Marketing and Service, so customers can have two-way interactions within a single phone number.
• Test your journeys in real-time . The Path Experiment feature helps you understand how your customers can interact with different, personalised paths in Salesforce Flow – allowing you to measure or optimise your customer journeys.
• Use predictive AI to send fewer, better messages. One of the cardinal rules of marketing is to never inundate your customers with too many messages. However, this can be challenging when you are running multiple automated journeys at the same time. With Advanced Edition, marketers in small businesses can use Einstein Engagement Frequency to automatically remove customers who are getting too many messages – and add customers to journeys if they need more outreach.
• Use predictive AI to find your most interested customers. Scoring is key to understanding how engaged your customers are with your marketing. However, maintaining scoring rubrics can be a highly manual process. With Einstein Engagement Scoring, small businesses can use predictive AI to understand which customers are ready to buy and which customers need additional nurturing. This takes manual analysis out of the equation so marketers can just act.  For more on Marketing Cloud Advanced Edition and updates on Growth Edition too, check out this blog by our colleague Eric Zenz.

See Growth Edition in action

Learn how Marketing Cloud Growth Edition can help your business connect with customers in new – and powerful – ways.

3. Automate marketing data preparation and analytics  

Einstein Marketing Intelligence (EMI) uses AI and Data Cloud to connect, harmonise and enrich your marketing data in three clicks. It gives marketers one place to optimise spend and cross-channel campaign performance in real time. This helps marketers:

• Make faster and better decisions. EMI automates the complexities of data ingestion, transformation, and mapping across first- and third-party data using out-of-the-box connectors and prebuilt marketing data models. Einstein classifies new dimensions and identifies patterns, generating additional data for analysis.
• Gain transparency into marketing spend. Marketers can use unified data and attribution models to forecast and track cross-channel campaign performance and ROI against goals, from anonymous visit to closed revenue. 
• Optimise campaign performance in real time. Marketers can evaluate the health of their marketing programs and adjust spend in the moment to optimise performance with AI generated campaign summaries, ready-to-use insights, and out-of-the-box, marketing-specific, Tableau analytics dashboards. 

4. Automatically recommend products or content based on individual preferences

Einstein Personalisation is our new AI-based decision engine that enables businesses to create real-time 1:1 customer experiences. Einstein Personalisation will help you:

• Optimise for customer intent and business goals . Use rules or AI-based recommendations to surface the most relevant products, content, and articles for each individual. 
• Test and learn with dynamic content experiments . Use Salesforce Flow’s A/B split testing to select and send dynamic email content by audience – and then track performance and adjust content to optimise impact.
• Empower cross-department personalisation. Einstein Personalisation automatically surfaces recommendations in the Data Cloud customer profile based on the person’s engagement and affinities. A service agent or sales rep can use that to personalise their interaction without the customer having to repeat what they said or did before. For example, a service agent can offer a discount for a product the customer was recently browsing, and a sales rep can recommend relevant content and have a more personalised interaction with the customer.

Take your marketing to the next level

Learn how Marketing Cloud helps you action all your data faster, deploy smarter campaigns, and personalise across every touchpoint.

Commerce is complex. Especially now, as companies collect vast amounts of data, expand into new channels, and navigate the new era of AI . Disparate, disconnected systems make it even more difficult to manage all the complexity. To meet this challenge, Salesforce is extending Commerce Cloud capabilities and making it easier than ever for businesses to deliver truly unified commerce. 

Unveiled at Dreamforce, new out-of-the-box features will further extend commerce into all areas of the business. Here’s how:

1. Simplify complex, cross-functional tasks

What if you could predict which promotions and marketing campaigns would turn casual shoppers into paying customers? Or discover what motivates shoppers on a more granular level? With unified data from across your business, you can. Unified commerce is making every part of the business better together.

• Marketing Cloud and Commerce Cloud : Easily build campaigns using detailed engagement and purchase data. Create precise marketing segments to reach customers with highly personalised offers. Abandoned cart? Re-engage shoppers with perfectly timed notifications. 
• Service Cloud and Commerce Cloud : Increase visibility for service agents by connecting point of sale, checkout, and the contact centre. Now reps can check on orders, process returns or exchanges, and place orders on behalf of customers from within the service console — and manage every order with ease.
• Revenue Cloud and Commerce Cloud : Create product bundles, offer and manage digital subscriptions, and streamline revenue options with recurring billing invoices.

Explore new Commerce Cloud innovations

The most complete, configurable, AI-powered commerce platform on the planet just got more powerful.

2. Scale assistance with Agentforce commerce agents 

Grounded in trusted, secure customer data and metadata from Data Cloud , new AI-powered commerce agents help simplify and speed up key processes for merchants, businesses buyers, and consumers alike. Here’s how they work:

• Merchant Agent : As a business leader, it can be difficult to know where to focus your efforts to increase revenue. With Merchant Agent, you can use the power of unified data to set and achieve business goals faster. Not sure which levers to pull to increase average order value? Want to create a product bundle to help sell unpopular inventory? Get suggestions from Merchant Agent by simply typing a prompt.  
• Buyer Agent : Business buyers want — and deserve — the same commerce experiences as consumers. Powered by generative AI and natural language processing, Buyer Agent allows business buyers to use chat and photos to find, buy, and reorder products.
• Personal Shopper Agent : Give customers a digital concierge that mimics a helpful, personable in-store associate. Bring conversational search and product recommendations to any digital experience.

3. Streamline checkout — for you and your customers

What if you could turn any customer touchpoint into a transaction? With Commerce Cloud Checkout, you can. New express payment options like Link by Stripe and Amazon Pay help merchants improve conversion by an average of 14% and enable shoppers to checkout 3 times faster. Commerce Cloud now also offers an integration with Amazon’s “Buy with Prime”. Here’s what that means for the customer experience on your site: Shoppers can conveniently pay using their Amazon Prime account and choose to have their items delivered with Prime in a matter of days. With this integration, you and your customers receive all the benefits of Prime, including fast and free delivery, a trusted checkout experience, and hassle-free returns. You can even embed reviews from Amazon directly into your product listing pages. 

Introducing the next generation of unified commerce

Unlike isolated, incomplete point solutions or outdated systems, Commerce Cloud natively connects all facets of commerce onto a single platform with sales, service, and marketing. This enables a truly 360-degree view of the entire customer journey. And that’s good news, because commerce should be connected with the rest of your business — not a secluded island. 

Unified commerce means you can bring B2B and B2C experiences together. Easily deliver B2B and D2C from one platform. And it all runs on the same catalog and pricing engine. With everything in one place, you can focus on what matters most: your customers, your teams, and your goals.

By bringing together enterprise-wide data and trusted AI with cross-department workflow automations  Salesforce helps you easily scale personalised, intelligent experiences across sales, service, and marketing. This approach turns every customer interaction into an opportunity for growth, setting a new standard for what it means to succeed in customer-driven relationships today. 

Watch us unveil new product features

Want more details? Watch the Commerce Cloud keynote on Salesforce+.

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Stephen Hammond is the EVP & GM of Marketing Cloud at Salesforce, leading teams to drive innovation for current and future marketing technologies and solutions. He has more than 25 years experience in marketing technology with 20 years in multibillion dollar enterprise software development for ... Read More real time digital experience and marketing technologies.

Michael is a seasoned Senior Product Executive, Advisor, Investor, and Board Member with more than 19 years of success building and leading high-performing organisations across the entire product life cycle.

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Grow your business with Salesforce Starter

Deepen customer relationships with sales, service, and marketing in one app.

About 5 mins

Learning Objectives

Introduction, what is marketing cloud engagement, marketing cloud engagement products, marketing cloud engagement rocks the simple, marketing cloud engagement rocks the complex, is marketing cloud engagement right for you.

• Challenge +100 points

Looking for Help?

Discover more, create personalized customer connections with marketing cloud engagement.

After completing this unit, you’ll be able to:

• Explain how evolving technology and customer expectations are impacting the marketing industry.
• Identify the products that make up Marketing Cloud Engagement.

We're in the midst of a Fourth Industrial Revolution—where artificial intelligence, robotics, and the Internet of Things (IoT) are transforming the customer experience. With each of these new technologies comes a new wave of data signals. And as marketers, we need to be able to capture and make sense of all that valuable data in order to deploy intelligent marketing strategies. Disconnected data sources and departments make synchronizing all the channels that much more difficult. Luckily, this is where Marketing Cloud Engagement can help.

In the age of intelligent marketing, customer engagement is not just about marketing. That’s why Marketing Cloud Engagement is part of the Salesforce Customer Success Platform, the only platform that enables companies to manage customer engagement across the complete journey: marketing, sales, commerce, and service.

This module is all about helping you understand what Marketing Cloud Engagement is and how it can support both your organization and your customers. Let’s start with the basics.

Salesforce for Marketing is built on the world's #1 CRM platform. It enables you to know your customer, personalize with intelligence, and engage across the entire journey. It’s the only integrated customer engagement platform that enables you to deliver personalized customer engagement at scale on every channel, from email to web, mobile, social, and digital advertising. Marketing Cloud Engagement covers it all. 

With Marketing Cloud Engagement, you can do things like:

• Connect known and unknown profiles to gain a unified view of the customer.
• Leverage data and Einstein artificial intelligence to make every interaction relevant.
• Create two-way, real-time engagement when and where the customer wants.
• Measure, report, and optimize on marketing performance, impact, and customer loyalty.

Check out this short video to see Marketing Cloud Engagement in action.

You’ve learned that Marketing Cloud Engagement empowers you to know, personalize, and engage across every customer touchpoint. Now let’s take a look at the individual products.

Datorama is now Marketing Cloud Intelligence. Interaction Studio is now Marketing Cloud Personalization.

You don’t have to be a big company to use Marketing Cloud Engagement. Whether you’re a marketing team of one or 100 (or 1,000), Marketing Cloud Engagement can help you grow your company.

If you want to target one or two particular channels, such as email or mobile, then Marketing Cloud Engagement can help you do that with Email Studio and Mobile Studio. You don’t have to use the entire suite of products all at once—use only the products that meet your needs. Think about how you want to engage your customers. Where are your customers? What’s the best way to reach them? What level of customer interaction are you looking to achieve? 

Marketing Cloud Engagement sends over 1.5 billion emails a day. Let that sink in for a moment. That’s 1.5 billion targeted, personalized, and engaging emails every day—that’s the opposite of spam email. But do you need to reach your customers through other digital channels? We call that cross-channel marketing, and we have just the products to help you—mobile, social, advertising, and the web.

However, for organizations that sell and market through large partner networks, such as franchisees, financial advisors, insurance agents, or resellers, it’s a challenge to deliver seamless customer engagement at scale. Distributed Marketing from Salesforce makes it simple for brands to deliver consistent experiences across corporate marketing and local partners networks—all on the Customer Success Platform.

To answer that question, let’s ask a different one: Do you need to reach your individual customers in a more personalized way, at scale? If the answer is yes, then Marketing Cloud Engagement is not only right for you, but we built it just for you! 

When customers spend money on your products and services, they enter into a relationship with you. You want to build and cultivate that relationship to drive trust, loyalty, and ultimately increase lifetime customer value. Marketing Cloud Engagement can help you build those relationships with your current and prospective customers, users, and subscribers. 

Whether you’re trying to identify new customers or cultivate existing relationships, you can use Marketing Cloud Engagement to connect to your customer through email, mobile, social, advertising, and the web—all in one place. Create a complete customer journey with automation and analytics powered by Salesforce Einstein artificial intelligence technology.

Read on to find out what it means to seamlessly engage customers across the entire journey by connecting marketing, commerce, service, sales, and communities.

• Salesforce : State of Marketing Report (Signup required)
• Video : Salesforce Marketing Cloud Engagement: Overview Demo
• Salesforce : Tune in: The Marketing Cloud Engagementcast

Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by Greenlight.

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