sample carpet cleaning business plan pdf

Sample Business Plans

Carpet Cleaning Business Plan

High demand, low startup costs, and a recurring revenue model make starting a carpet cleaning business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your carpet cleaning business? You’re at the right place. Our Carpet cleaning business plan template will help you get started.

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How to Write a Carpet Cleaning Business Plan?

Writing a Carpet cleaning business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

Here are a few key components to include in your executive summary:

Introduce your business: Start your executive summary section by briefly introducing your business to your readers.
This section may include the name of your carpet cleaning business, its location when it was founded, the type of carpet cleaning business (E.g., commercial carpet cleaning, residential carpet cleaning, mobile carpet cleaning), etc.
Market opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
Product and services: Highlight the carpet cleaning services you offer your clients. The USPs and differentiators you offer are always a plus.
For instance, you may include carpet cleaning, encapsulation, and hot water extraction cleaning as services and mention eco-friendly carpet cleaning and fast-drying carpets as some of your USPs.
Marketing and sales strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
Financial highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
Call to action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Residential carpet cleaning: They provide cleaning services to residences and homeowners.
Commercial carpet cleaning: They specialize in commercial carpet cleaning, offering services to corporates and enterprises.
Carpet restoration: They offer replacement or restoration services along with carpet cleaning.
Online carpet cleaning: This type of business purely focuses on online operations, offering online consultations and remote assistance.
Company structure: Describe the legal structure of your carpet cleaning company, whether it is a sole proprietorship, LLC, partnership, or others.
Location: Explain where your business is located and why you selected the place.
Ownership: List the names of your carpet cleaning company’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
Mission statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
Business history: If you’re an established carpet cleaning service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
Additionally, If you have received any awards or recognition for excellent work, describe them.
Future goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The Market analysis section of your business plan should offer a thorough understanding of the carpet cleaning industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
For instance, business owners and property managers would be an ideal target audience for a commercial carpet cleaning business.
Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
Competitive analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your carpet cleaning services from them. Point out how you have a competitive edge in the market.
Market trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
Regulatory environment: List regulations and licensing requirements that may affect your carpet cleaning company, such as business registration, insurance, environmental regulations, state and federal regulations, etc.

Here are a few tips for writing the market analysis section of your carpet cleaning business plan:

Conduct market research, industry reports, and surveys to gather data.
Provide specific and detailed information whenever possible.
Illustrate your points with charts and graphs.
Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Steam cleaning
Odor removal
Spot cleaning
Eco-friendly cleaning
Carpet restoration.
Describe each service: Provide a detailed description of each service you provide, including the process involved, any specific cleaning agents you use, and the time required.
Identifying the source of the odor.
Using specialized cleaning agents like enzymatic cleaners.
Eliminating odor molecules.
Quality measures: This section should explain how you maintain quality standards and consistently provide the highest quality service.
This may include regular maintenance of equipment and cleaners and timely training for the cleaning staff.
Additional services: Mention if your carpet cleaning company offers any additional services. You may include services like, mattress cleaning, carpet installation, cushion or upholstery cleaning, etc.

In short, this section of your carpet cleaning plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Develop your unique selling proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you to plan your marketing strategies.
For example, advanced equipment, specialization in certain cleaning types, and flexible scheduling could be some of the great USPs for a professional carpet cleaning company.
Pricing strategy: Describe your pricing strategy—how you plan to price your cleaning services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your cleaning service.
Marketing strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
Sales strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include direct sales calls, partnering with other cleaning or housekeeping businesses, offering referral programs, etc.
Customer retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on annual membership, personalized service, etc.

Overall, this section of your carpet cleaning business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your carpet cleaning business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training: Mention your cleaning business’s staffing requirements, including the number of employees or cleaning staff needed. Include their qualifications, the training required, and the duties they will perform.
Operational Process: Outline the processes and procedures you will use to run your carpet cleaning business. Your operational processes may include sending quotations, scheduling appointments, site visits, training employees, and carpet cleaning.
Equipment & Machinery: Include the list of equipment and machinery required for carpet cleaning, such as scrubbing machines, cleaning sprays, vacuum cleaners, air movers, specialized cleaning agents, dehumidifiers, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your carpet cleaning business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO: Mention the founders and CEO of your carpet cleaning company, and describe their roles and responsibilities in successfully running the business.
Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
It should include, key executives(e.g. COO, CMO.), senior management, and other department managers (e.g. operations manager, customer services manager.) involved in the carpet cleaning business operations, including their education, professional background, and any relevant experience in the cleaning industry.
Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
Compensation plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
Advisors/consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your carpet cleaning services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.
Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
Balance sheet: Create a projected balance sheet documenting your carpet cleaning business’s assets, liabilities, and equity.
Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
Financing needs: Calculate costs associated with starting a carpet cleaning business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The writing the appendix section, of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

Add a table of contents for the appendix section to help readers easily find specific information or sections.
In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
Provide data derived from market research, including stats about the carpet cleaning industry, user demographics, and industry trends.
Include any legal documents such as permits, licenses, and contracts.
Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your carpet cleaning business should only include relevant and important information supporting your plan’s main content.

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This sample carpet cleaning business plan will provide an idea for writing a successful carpet cleaning plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our carpet cleaning business plan pdf .

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Frequently Asked Questions

Why do you need a carpet cleaning business plan.

A business plan is an essential tool for anyone looking to start or run a successful carpet cleaning business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your carpet cleaning company.

How to get funding for your carpet cleaning business?

There are several ways to get funding for your carpet cleaning business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Bank loan – You may apply for a loan in government or private banks.
Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
Angel investors – Getting funds from angel investors is one of the most sought startup options.

Where to find business plan writers for your Carpet Cleaning business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your carpet cleaning business plan and outline your vision as you have in your mind.

What is the easiest way to write your carpet cleaning business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any carpet cleaning business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Carpet Cleaning Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Home Improvement » Cleaning Service » Carpet Cleaning

Are you about starting a carpet cleaning business? If YES, here is a complete sample carpet cleaning business plan template & feasibility study you can use for FREE .

Okay, so we have considered all the requirements for starting a carpet cleaning business . We also took it further by analyzing and drafting a sample carpet cleaning marketing plan template backed up by actionable guerrilla marketing ideas for carpet cleaning businesses. So let’s proceed to the business planning section.

Why Start a Carpet Cleaning Business?

Almost all homes and office buildings built since 60’s have wall-to-wall carpeting. The replacement costs and the cyclical faltering of the global economy till date have caused these home owners to want to make what they already own last longer, especially in the case of carpeting, which is a sizeable investment.

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This very important conditions existing in the world today have not only made the carpet cleaning industry a vast one with boasting of producing millionaires , but also guarantee your success as an entrepreneur.

A carpet cleaning business of your own is one of the easiest of all small businesses to start. You will find the initial start-up costs well within your reach and the margin of profit most astounding. It’s an easy business to operate, and yet one that can be called necessary to today’s standard of living.

It carries a very high rating on all business evaluation stability charts, and it’s a business that will grow rapidly to bring you the monetary rewards you desire.

The existing world population have become more busy and occupied than they used to be over five decades ago, which gives them no time to handle all their do – it-yourself projects. They continually put off the projects until later any chore that requires special equipment.

This is especially true with carpet cleaning, because deep down, they’re fearful of botching the job. Thus, they’re more than willing to pay you as an expert or a specialist to do this kind of work for them.

Even though people everywhere try to save money by handling these jobs themselves as DIY. However, empathy with the people, and understanding of this trend, should neither be a cause for alarm nor a deterrent to your success in the carpet cleaning business.

Most businesses employ the services of janitors or janitorial services to vacuum their carpets after hours daily, and then professional carpet cleaners to deep-clean their carpets perhaps several times a week, and then hope to deep-clean every spring or fall, depending on the kind of household traffic, and on their budgets.

This creates a large demand for the services of a carpet cleaning business to carry out the needed service for many individuals and businesses.

Nobody can cope with a dirty looking and smelling carpet, this positions the carpet cleaning business as a basic necessity whenever the need for cleaning arises. The carpet cleaning business is a profitable industry which creates jobs that people don’t want to do.

This is also a lucrative market for those jobs people simply don’t have time for anymore. If you therefore have the confidence and penchant for cleanliness and spotless looking rugs, then the carpet cleaning business might be the perfect one for you to venture into.

The carpet cleaning business unsurprisingly does not require any special education, formal education, skill or experience to operate a professional-type, deep-cleaning carpet cleaner. Yet, from your first job onward, you should project the image of a thoroughly experienced expert in your field.

And the intent of this write-up is to show you how you can get started in this business, and make between $200-$300 and more per working day.

A Sample Carpet Cleaning Business Plan Template

Industry overview.

The carpet cleaning industry includes establishments that clean rugs, carpets and upholstery for residential and commercial clients. Companies in the industry also offer a range of other related services such as dyeing used rugs, damage restoration services, ventilation duct cleaning and other cleaning services.

On the average, carpet cleaning companies charge 30 cents per square foot, and generally aim to make between $80 and $100 an hour. The demand for cleaning operations for homes and business are expected to grow through 2016, according to the Occupational Outlook Handbook, published by the US Bureau of Labor Statistics.

It was projected that in the next five years, The Carpet Cleaning industry revenue is expected to modestly increase, as growth in household formation rates expanded the available client base for industry operators. In the coming years, rising per capita disposable income will positively affect the industry because it will increase consumers’ propensity to spend on carpet cleaning services that are typically performed every one to two years.

Household formation rates are expected to rise as well, as more consumers will be able to afford their own units, thanks to projected improving employment rates.

The Carpet Cleaning industry has a low level of market share concentration. In 2016, aggregated franchise revenue at the top three companies in the industry generated less than 10.0% of the industry’s revenue. The average company in the industry employs between one to two workers.

According to the latest information from the US Census Bureau, franchisees accounted for an estimated 18.0% of establishments in the industry.

In a research data provided by IBIS world, the carpet cleaning industry is currently worth about $4 billion and is expected to experience a 1.9% growth within 2011-2016, it is also noted that the industry is currently made up of around 38, 384 businesses providing employment for 69, 148 people.

According to the Occupational Outlook Handbook, published by the US Bureau of Labor Statistics, the need for carpet cleaning will rise approximately 14 percent through 2016. In addition to demand and an hourly rate that ranges from $75 to $150, carpet cleaning businesses are easily started and maintained.

According to business professionals and business research companies, carpet cleaning is recognized as one of the top 10 businesses to pursue. And let’s face the hard facts: carpets will never go out of style. Thus, this is a recession-proof possibility!

There are at least 9,000 carpet cleaning firms in the united states, they make between the ranges of $22,313- $33,835 per year.

The companies are dominated by small businesses. The industry is dominated by small businesses, companies in the field employ an average of five people each, 77% of the carpet cleaning businesses employ between 1-4 employees while 23% employs 5 or more employees.

It is also important to note that most carpet cleaning firms are one man shows as 80.7% have no employees at all as it is run solely by them while only a meager 19.3% are employers of labor in the carpet cleaning industry. Over and above, car wash businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market ( business, government and household et al ).

Over and above, carpet cleaning businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market (business, government and household et al).

Executive Summary

Impeccable Carpet Cleaning Company is a standard carpet cleaning business that will be located in a densely populated city in the heart of Page – Arizona, U.S. We are strategically positioned in between a residential center and a commercial center and we are set to services the whole of the community both corporate clients and individual clients alike.

Our basic service offering to our highly esteemed customers as a carpet cleaning company will revolve around Commercial Carpet Cleaning, Residential Carpet cleaning, Stain Removal services, Carpet deodorization, Carpet Restoration, Carpet Repair; Dyeing used rugs, Damage restoration services, ventilation Duct cleaning and other cleaning services.

Although our intention of starting a carpet cleaning business is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services. In the bid to maximize our position as the number one carpet cleaning company in Page – Arizona.

Impeccable Carpet Cleaning Company is located in a full-service carpet cleaning facility which has the following features: a seventy foot fully automatic tunnel; 3 high pressure wand self-service bays; and 5 vacuum stations complete with fragrance and carpet shampoo dispensing machines.

Our customers will have the options of choosing from our different packages – we have the plans to serve both big customers and small customers as well which is why we designed various packages. We offer carpet cleaning services that ranges from $70 to $150 per hour.

At Impeccable Carpet Cleaning Company we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own carpet cleaning business; we are in the industry to make a positive mark.

We are quite optimistic that our values and quality of service offering will help us drive our carpet cleaning business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable. We are a company that will be dedicated to establishing and maintaining the best carpet cleaning business in the whole of Arizona.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality services and that is exactly what we will do. We are open to the use of latest technology in the carpet cleaning industry. No doubt our excellent customer service and the range of services we offer will position us to always welcome repeated customers.

Impeccable Carpet Cleaning Company is owned and managed by Samson Liverpool and Family. Samson Liverpool has well over 15 years of experience managing some of the leading carpet cleaning and car wash brand in different cities in the United States of America prior to starting Impeccable Carpet Cleaning Company.

If you are looking to write a business plan and do not know how to go about it, then you may want to take a cue from the sample below;

Our Services and Amenities

Impeccable Carpet Cleaning Company is a standard and complete carpet cleaning company that offers a wide range of services that revolves around the carpet cleaning industry and other complementary services. We intend to give our customers every reason to always come back, which is why we have customized our services.

Aside from clients bringing their carpets and rugs et al to our office facility, we will also offer home / office visit services as requested by our clients. These are the services we will offer as carpet cleaning company;

Commercial Carpet Cleaning
Residential Carpet cleaning
Stain Removal services
Carpet deodorization services
Dyeing used rugs
Rug Damage Restoration Services,
Ventilation duct cleaning
Carpet Restoration services
Carpet Repair services
Other related services

Our Mission and Vision Statement

Our Vision is to become the number carpet cleaning company in the whole of Page – Arizona.
Our mission as carpet cleaning company is to develop a highly successful, profitable all round carpet cleaning business which provides quality services in our community and to become a standard for an ideal carpet cleaning business not only in the State of Arizona but also throughout the United States of America and Canada.

Our Business Structure

Carpet cleaning business generally is seen to be a small scale business venture, but that does not stop Impeccable Carpet Cleaning Company from putting up standard structures in place that will help us achieve all our business goals and objectives.

As a matter of fact, we are set out to build a carpet cleaning business that will be a standard for the carpet cleaning industry. We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied and they get value for their money.

In order to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and processes in place that will help us deliver excellent services and run the business on auto pilot. The success of our carpet cleaning business will be anchored on the team not on any individual.

With the wide range of our service offerings, we are only expected to employ more than it is required to run a conventional carpet cleaning business. Definitely, we will have various employees to man the various services offering of Impeccable Carpet Cleaning Company.

Impeccable Carpet Cleaning Company will employ professionals and skilled people to occupy the following position;

Manager (Owner)

Accountant / Cashier

Marketing and Sales Executive

Client Service Executive

Carpet Cleaners (5)
Truck Driver

Job Roles and Responsibilities

Manager (Owner):

Responsible for providing direction for the business
Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
Responsible for fixing prices and signing business deals and payment of salaries
Responsible for signing checks and documents on behalf of the company
Evaluates the success of the organization
Responsible for managing the daily activities in the organization
Ensure that the facility is in tip top shape and conducive enough to welcome customers
Prepares budget and reports for the organization
Defines job positions for recruitment and managing interviewing process
Carries out staff induction for new team members
Responsible for overseeing the smooth running of HR and administrative tasks for the organization
Designs job descriptions with KPI to drive performance management for all employees
Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
Responsible for training, evaluation and assessment of employees
Oversee the smooth running of the daily activities of organization.
Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
Responsible for handling business research, market surveys and feasibility studies for clients
Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
Develops, executes and evaluates new plans for expanding increase sales
Documents all customer contact and information
Represents Impeccable Carpet Cleaning Company in strategic meetings
Help increase sales and growth for Impeccable Carpet Cleaning Company.
Responsible for preparing financial reports, budgets, and financial statements for the organization
Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts markets research to forecast trends and business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting for the organization
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
Handles all financial transactions for Impeccable Carpet Cleaning Company
Serves as internal auditor for Impeccable Carpet Cleaning Company.
Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
Manages administrative duties assigned by the manager in an effective and timely manner
Consistently stays abreast of any new information on the organizations’ products and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Carpet Cleaners (6):

Washes and thoroughly cleans carpets, and rugs et al as requested by clients
Cleans up after customers and clean work area.
Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
Ensures that toiletries and supplies don’t run out of stock
Handles any other duty as assigned by the manager,

Truck Driver:

Responsible for transporting equipment, supplies and workers to project site
Delivers cleaned carpets / rugs et al to clients as requested
Runs errand for the organization

SWOT Analysis

Carpet cleaning business is one of the businesses that can easily generate sales with little stress as long as they are well positioned. We are building a standard carpet cleaning business with variety of services which is why we have decided to subject our business idea (company) to SWOT Analysis.

Ordinarily we can successfully run a normal carpet cleaning business without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of carpet cleaning business we want to establish, we don’t have any option other than to follow due process.

We hired the services of Mr. Coleman Carrington, an HR and Business consultant to help us conduct SWOT analysis for our company and he did a pretty job for us. These folks were able to a large extent help us so that we arrives at the strengths and weaknesses that will help us build our brand to sustainability.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Impeccable Carpet Cleaning Company Page – Arizona;

Impeccable Carpet Cleaning Company is centrally located in a densely populated area in Page – Arizona; our location is in fact one of our major strength. We are also one of the very few carpet cleaning companies in the whole of Arizona that offers variety of services.

Another strength that counts for us is the power of our team; our workforce. We have a team that are considered expert in the carpet cleaning industry, a team of hardworking and dedicated individuals.

Impeccable Carpet Cleaning Company is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business.

Opportunities:

We are centrally located in one of the busiest area in Page – Arizona and we are open to all the available opportunities that the city has to offer. Our business concept also positioned us to be a one stop shop in the carpet cleaning industry.

The truth is that there are no carpet cleaning facilities within the area where ours is going to be located; the closest carpet cleaning facility to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

Some of the threats that are likely going to confront Impeccable Carpet Cleaning Company is unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where our carpet is located.

MARKET ANALYSIS

Market Trends

The carpet cleaning market is a market that is solely dependent on loads of factors; at least for people to patronize carpet cleaning businesses, they must first of all own carpets and rugs et al. Of course Carpet cleaning business responds to the increase in household spending which is why it trendy to find carpet cleaning businesses locate around areas where residence and businesses has the desired purchasing power.

Another common trend in the carpet cleaning industry is that in the bid to survive global economic melt – down and to ensure steady flow of income to effectively run the business, most carpet cleaning companies engage in other related services.

Some of them even go as far as establishing a car wash and a vacuum cleaning business simply because they all fall within same line of business.

Our Target Market

Before choosing a location for our carpet cleaning business, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

Basically those who will benefit from our service offering are those who live in apartments with rugs / carpet and those who make use of office facilities et al. They cut across various different sectors of the economy. Our target customers can be classified into three major groups (household, business owner / corporate clients and government).

The demographic component of those who need the services of a carpet cleaner spreads across the public sector, the organized private sector, and individuals from different strata of the society and from all walks of life but most importantly everyone need to clean up their carpets no matter their income level. Residential and public places need it more often than the others though.

Below is a list of the people and organizations that our carpet cleaning services is designed for;

The public sector; government ministries, agencies and parastatals.
Organized private sector
Restaurants
Hotels and Motels
Residential areas
Religious Centers
Retail locations
Educational Facilities
Medical facility

Our Competitive Advantage

Carpet cleaning business is an easy to set up business that does not require formal training to achieve; anybody can set a carpet cleaning business if they have the required startup capital. It means that the possibility of carpet cleaning business springing up in the location where ours is located can’t be ruled out.

We aware of this, which is why we decided to come up with a business concept that will position us to become the leader in Page – Arizona.

Our competitive edge is that we are standard carpet cleaning business that has loads of complimentary business offerings that can easily assist us in attracting both corporate and individual customers within the radius of our carpet cleaning business.

We can confidently say that the location of our carpet cleaning business will definitely count as a positive for us amongst any competitor that might start a carpet cleaning business in same location where ours is located.

For the time being, Impeccable Carpet Cleaning Company has no real competitors that can compete with the quality of services we offer and our business offerings et al. Our customer service will be customized to meet the needs of all our customers.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups carpet cleaning businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

SALES AND MARKETING STRATEGY

Marketing Strategy and Sales Strategy

The marketing strategy for Impeccable Carpet Cleaning Company is going to be driven basically by excellent customers service and quality service delivery.

We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like carpet cleaning and related services.

We are a carpet cleaning business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and accessible to our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Impeccable Carpet Cleaning Company.

We will also ensure that our students’ becomes experts with the dancing skills they acquire; we want to build a standard and dance studio brand that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow Impeccable Carpet Cleaning Company to become the leading carpet cleaning company in Page – Arizona which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in the carpet cleaning industry.

Impeccable Carpet Cleaning Company is set to make use of the following marketing and sales strategies to attract clients;

Introduce our carpet cleaning business by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in Page – Arizona.
Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
Use friends and family to spread word about our business
Post information about our carpet cleaning company and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
Placing a small or classified advertisement in the newspaper, or local publication about our carpet cleaning company and the services we offer
Leverage on referral networks such as agencies that will attract clients who would need our customized services
Advertise our carpet cleaning company in relevant magazines, newspapers, TV stations, and radio station.
Attend relevant expos, seminars, and business fairs et al to market our services
Engage in direct marketing approach
Encourage the use of Word of mouth marketing from loyal and satisfied students
Join local chambers of commerce and industry to market our services.

Sources of Income

Impeccable Carpet Cleaning Company is established with the aim of maximizing profits in the carpet cleaning industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Impeccable Carpet Cleaning Company will generate income by offering the following services;

Sales Forecast

One thing is certain; there would always be corporate organization and individual clients who would need the services of carpet cleaning business.

We are well positioned to take on the available market in Page – Arizona and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our carpet cleaning business and our clientele base.

We have been able to critically examine the carpet cleaning industry – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Page – Arizona.

Below is the sales projection for Impeccable Carpet Cleaning Company, it is based on the location of our business and of course the wide range of related services that we will be offering;

First Year-: $100,000
Second Year-: $350,000
Third Year-: $750,000

N.B : This projection is done based on what is obtainable in the dance studio industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional dance related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Page – Arizona.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our services will be same as what is obtainable in the open market.

On the average, our carpet cleaning services will charge between $75 and $150 on per hour basis as obtainable in the industry.

Payment Options

At Impeccable Carpet Cleaning Company, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

Payment by via bank transfer
Payment via online bank transfer
Payment via check
Payment via bank draft
Payment via mobile money
Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

Publicity and Advertising Strategy

We believe that having adequate words out there to the people about our business will be one of the things that will give us new and loyal clients. Impeccable Carpet Cleaning Company is set to create a standard for carpet cleaning business in Page – Arizona and throughout the United States which is why we will go all the way to adopt best practices to promote our business.

Good enough there is no hard and fast rule on how to advertise or promote a carpet cleaning business. The challenge is that most carpet cleaning companies do not have the required money to pump into publicity and advertising. The cash they have will be reserved to take care of overhead and operational cost.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our carpet cleaning business. Here are the platforms we intend leveraging on to promote and advertise Impeccable Carpet Cleaning Company;

Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
Advertise our carpet cleaning business in relevant magazines, local newspaper, local TV stations and local radio station
Promote our business online via our official website
List our business on local directories (yellow pages)
Sponsor relevant community programs
Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
Install our Bill Boards on strategic locations
Direct coupon mailing approach
Engage in road show from time to time in target communities
Distribute our fliers and handbills in target areas

Startup Expenditure (Budget)

We have been able to mobilize cash that will be enough for us to successfully launch a standard carpet cleaning company in Page – Arizona, US. These are the key areas where we will spend our start – up capital on;

The Total Fee for Registering the Business in Page – Arizona – $750.
Legal expenses for obtaining licenses and permits – $1,500.
Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
Cost for hiring Business Consultant – $2,000.
Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
Cost of accounting software, CRM software and Payroll Software – $3,000
Cost for leasing facility for the car wash – $70,000.
Cost for facility remodeling – $50,000.
Other start-up expenses including stationery – $1000)
Phone and utility deposits – ($3,500).
Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
The cost for Start-up inventory – $15,000
Cost for store equipment (cash register, security, ventilation, signage) – $13,750
Cost of carpet cleaning equipment (A freestanding or portable rug cleaner with a power wand or brush and an extractor that removes the water from the rug and into a holding tank, Vacuum cleaners, Carpet brushes, Chemicals for cleaning, Water storage tanks, Deep carpet cleaning machine, and Flexible pipes for water delivery et al)- $20,600
The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, clippers, tables and chairs et al): $4,000.
The cost of Launching a Website: $600
The cost for our grand opening party: $1,500
Miscellaneous: $10,000

We would need an estimate of $500,000 to successfully launch our carpet cleaning business in Page – Arizona.

Generating Funding / Startup Impeccable Carpet Cleaning Company

Impeccable Carpet Cleaning Company is a business that will be owned by Samson Liverpool and Family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

Generate part of the start – up capital from personal savings and sale of his stocks
Generate part of the start – up capital from friends and other extended family members
Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Impeccable Carpet Cleaning Company is to ensure that we continue to deliver quality services, improvise on how to do things faster and cheaper. We know that doing this will to a large extent help us to have the best brand in town.

We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

From our findings, another factor that kills new business is financial leakages. In order to plug financial leakages, the management of Impeccable Carpet Cleaning Company adopts the use of payment machine and accounting software to run the business.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our product and service offerings once the need arises.

Check List / Milestone

Business Name Availability Check:>Completed
Business Registration: Completed
Opening of Corporate Bank Accounts: Completed
Securing Point of Sales (POS) Machines: Completed
Opening Mobile Money Accounts: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payer’s ID: In Progress
Application for business license and permit: Completed
Purchase of Insurance for the Business: Completed
Acquiring facility and remodeling the facility: In Progress
Conducting Feasibility Studies: Completed
Generating capital from family members: Completed
Applications for Loan from the bank: In Progress
Writing of Business Plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents and other relevant Legal Documents: In Progress
Design of The Company’s Logo: Completed
Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
Recruitment of employees: In Progress
Purchase of the Needed carpet cleaning equipment , electronic appliances, office appliances and bar accessories: In progress
Creating Official Website for the Company: Completed
Creating Awareness for the business both online and in the neighborhood: In Progress
Health and Safety and Fire Safety Arrangement (License): Secured
Opening party / launching party planning: In Progress
Establishing business relationship with vendors – suppliers of all our needed carpet cleaning accessories and supplies et al: In Progress