true experiment criteria

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True Experimental Design - Types & How to Conduct

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True-experimental research is often considered the most accurate research. A researcher has complete control over the process which helps reduce any error in the result. This also increases the confidence level of the research outcome. 

In this blog, we will explore in detail what it is, its various types, and how to conduct it in 7 steps.

What is a true experimental design?

True experimental design is a statistical approach to establishing a cause-and-effect relationship between variables. This research method is the most accurate forms which provides substantial backing to support the existence of relationships.

There are three elements in this study that you need to fulfill in order to perform this type of research:

1. The existence of a control group:  The sample of participants is subdivided into 2 groups – one that is subjected to the experiment and so, undergoes changes and the other that does not. 

2. The presence of an independent variable:  Independent variables that influence the working of other variables must be there for the researcher to control and observe changes.

3.   Random assignment:  Participants must be randomly distributed within the groups.

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An example of true experimental design

A study to observe the effects of physical exercise on productivity levels can be conducted using a true experimental design.

Suppose a group of 300 people volunteer for a study involving office workers in their 20s. These 300 participants are randomly distributed into 3 groups. 

• 1st Group:  A control group that does not participate in exercising and has to carry on with their everyday schedule. 
• 2nd Group:  Asked to indulge in home workouts for 30-45 minutes every day for one month. 
• 3rd Group:  Has to work out 2 hours every day for a month. Both groups have to take one rest day per week.

In this research, the  level of physical exercise acts  as an  independent variable  while the  performance at the workplace  is a  dependent variable  that varies with the change in exercise levels.

Before initiating the true experimental research, each participant’s current performance at the workplace is evaluated and documented. As the study goes on, a progress report is generated for each of the 300 participants to monitor how their physical activity has impacted their workplace functioning.

At the end of two weeks, participants from the 2nd and 3rd groups that are able to endure their current level of workout, are asked to increase their daily exercise time by half an hour. While those that aren’t able to endure, are suggested to either continue with the same timing or fix the timing to a level that is half an hour lower. 

So, in this true experimental design a participant who at the end of two weeks is not able to put up with 2 hours of workout, will now workout for 1 hour and 30 minutes for the remaining tenure of two weeks while someone who can endure the 2 hours, will now push themselves towards 2 hours and 30 minutes.

In this manner, the researcher notes the timings of each member from the two active groups for the first two weeks and the remaining two weeks after the change in timings and also monitors their corresponding performance levels at work.

The above example can be categorized as true experiment research since now we have:

• Control group:  Group 1 carries on with their schedule without being conditioned to exercise.
• Independent variable : The duration of exercise each day.
• Random assignment:  300 participants are randomly distributed into 3 groups and as such, there are no criteria for the assignment.

What is the purpose of conducting true experimental research?

Both the primary usage and purpose of a true experimental design lie in establishing meaningful relationships based on quantitative surveillance. 

True experiments focus on connecting the dots between two or more variables by displaying how the change in one variable brings about a change in another variable. It can be as small a change as having enough sleep improves retention or as large scale as geographical differences affect consumer behavior. 

The main idea is to ensure the presence of different sets of variables to study with some shared commonality.

Beyond this, the research is used when the three criteria of random distribution, a control group, and an independent variable to be manipulated by the researcher, are met.

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What are the advantages of true experimental design?

Let’s take a look at some advantages that make this research design conclusive and accurate research.

Concrete method of research:

The statistical nature of the experimental design makes it highly credible and accurate. The data collected from the research is subjected to statistical tools. 

This makes the results easy to understand, objective and actionable. This makes it a better alternative to observation-based studies that are subjective and difficult to make inferences from.

Easy to understand and replicate:

Since the research provides hard figures and a precise representation of the entire process, the results presented become easily comprehensible for any stakeholder. 

Further, it becomes easier for future researchers conducting studies around the same subject to get a grasp of prior takes on the same and replicate its results to supplement their own research.

Establishes comparison:

The presence of a control group in true experimental research allows researchers to compare and contrast. The degree to which a methodology is applied to a group can be studied with respect to the end result as a frame of reference.

Conclusive:

The research combines observational and statistical analysis to generate informed conclusions. This directs the flow of follow-up actions in a definite direction, thus, making the research process fruitful.

What are the disadvantages of true experimental design?

We should also learn about the disadvantages it can pose in research to help you determine when and how you should use this type of research. 

This research design is costly. It takes a lot of investment in recruiting and managing a large number of participants which is necessary for the sample to be representative. 

The high resource investment makes it highly important for the researcher to plan each aspect of the process to its minute details.

Too idealistic:

The research takes place in a completely controlled environment. Such a scenario is not representative of real-world situations and so the results may not be authentic. 

T his is one of the main limitation why open-field research is preferred over lab research, wherein the researcher can influence the study.

Time-consuming:

Setting up and conducting a true experiment is highly time-consuming. This is because of the processes like recruiting a large enough sample, gathering respondent data, random distribution into groups, monitoring the process over a span of time, tracking changes, and making adjustments. 

The amount of processes, although essential to the entire model, is not a feasible option to go for when the results are required in the near future.

Now that we’ve learned about the advantages and disadvantages let’s look at its types.

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What are the 3 types of true experimental design?

The research design is categorized into three types based on the way you should conduct the research. Each type has its own procedure and guidelines, which you should be aware of to achieve reliable data.  

The three types are: 

1) Post-test-only control group design. 

2) Pre-test post-test control group design.

3) Solomon four group control design.

Let’s see how these three types differ. 

1) Post-test-only control group design:

In this type of true experimental research, the control as well as the experimental group that has been formed using random allocation, are not tested before applying the experimental methodology. This is so as to avoid affecting the quality of the study.

The participants are always on the lookout to identify the purpose and criteria for assessment. Pre-test conveys to them the basis on which they are being judged which can allow them to modify their end responses, compromising the quality of the entire research process. 

However, this can hinder your ability to establish a comparison between the pre-experiment and post-experiment conditions which weighs in on the changes that have taken place over the course of the research.

2) Pre-test post-test control group design:

It is a modification of the post-test control group design with an additional test carried out before the implementation of the experimental methodology. 

This two-way testing method can help in noticing significant changes brought in the research groups as a result of the experimental intervention. There is no guarantee that the results present the true picture as post-testing can be affected due to the exposure of the respondents to the pre-test.

3) Solomon four group control design:

This type of true experimental design involves the random distribution of sample members into 4 groups. These groups consist of 2 control groups that are not subjected to the experiments and changes and 2 experimental groups that the experimental methodology applies to.

Out of these 4 groups, one control and one experimental group is used for pre-testing while all four groups are subjected to post-tests.

This way researcher gets to establish pre-test post-test contrast while there remains another set of respondents that have not been exposed to pre-tests and so, provide genuine post-test responses, thus, accounting for testing effects.

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What is the difference between pre-experimental & true experimental research design.

Pre-experimental research helps determine the researchers’ intervention on a group of people. It is a step where you design the proper experiment to address a research question. 

True experiment defines that you are conducting the research. It helps establish a cause-and-effect relationship between the variables. 

We’ll discuss the differences between the two based on four categories, which are: 

• Observatory Vs. Statistical. 
• Absence Vs. Presence of control groups. 
• Non-randomization Vs. Randomization. 
• Feasibility test Vs. Conclusive test.

Let’s find the differences to better understand the two experiments. 

Observatory vs Statistical:

Pre-experimental research  is an observation-based model i.e. it is highly subjective and qualitative in nature. 

The true experimental design  offers an accurate analysis of the data collected using statistical data analysis tools.

Absence vs Presence of control groups:

Pre-experimental research  designs do not usually employ a control group which makes it difficult to establish contrast. 

While all three types of  true experiments  employ control groups.

Non-randomization vs Randomization:

Pre-experimental research  doesn’t use randomization in certain cases whereas 

True experimental research  always adheres to a randomization approach to group distribution.

Feasibility test vs Conclusive test:

Pre-tests  are used as a feasibility mechanism to see if the methodology being applied is actually suitable for the research purpose and whether it will have an impact or not.

While  true experiments  are conclusive in nature.

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7 Steps to conduct a true experimental research

It’s important to understand the steps/guidelines of research in order to maintain research integrity and gather valid and reliable data.  

We have explained 7 steps to conducting this research in detail. The TL;DR version of it is: 

1) Identify the research objective.

2) Identify independent and dependent variables.

3) Define and group the population.

4) Conduct Pre-tests.

5) Conduct the research.

6) Conduct post-tests.

7) Analyse the collected data. 

Now let’s explore these seven steps in true experimental design. 

1) Identify the research objective:

Identify the variables which you need to analyze for a cause-and-effect relationship. Deliberate which particular relationship study will help you make effective decisions and frame this research objective in one of the following manners:

• Determination of the impact of X on Y
• Studying how the usage/application of X causes Y

2) Identify independent and dependent variables:

Establish clarity as to what would be your controlling/independent variable and what variable would change and would be observed by the researcher. In the above samples, for research purposes, X is an independent variable & Y is a dependent variable.

3) Define and group the population:

Define the targeted audience for the true experimental design. It is out of this target audience that a sample needs to be selected for accurate research to be carried out. It is imperative that the target population gets defined in as much detail as possible.

To narrow the field of view, a random selection of individuals from the population is carried out. These are the selected respondents that help the researcher in answering their research questions. Post their selection, this sample of individuals gets randomly subdivided into control and experimental groups.

4) Conduct Pre-tests:

Before commencing with the actual study, pre-tests are to be carried out wherever necessary. These pre-tests take an assessment of the condition of the respondent so that an effective comparison between the pre and post-tests reveals the change brought about by the research.

5) Conduct the research:

Implement your experimental procedure with the experimental group created in the previous step in the true experimental design. Provide the necessary instructions and solve any doubts or queries that the participants might have. Monitor their practices and track their progress. Ensure that the intervention is being properly complied with, otherwise, the results can be tainted.

6) Conduct post-tests:

Gauge the impact that the intervention has had on the experimental group and compare it with the pre-tests. This is particularly important since the pre-test serves as a starting point from where all the changes that have been measured in the post-test, are the effect of the experimental intervention. 

So for example: If the pre-test in the above example shows that a particular customer service employee was able to solve 10 customer problems in two hours and the post-test conducted after a month of 2-hour workouts every day shows a boost of 5 additional customer problems being solved within those 2 hours, the additional 5 customer service calls that the employee makes is the result of the additional productivity gained by the employee as a result of putting in the requisite time

7) Analyse the collected data:

Use appropriate statistical tools to derive inferences from the data observed and collected. Correlational data analysis tools and tests of significance are highly effective relationship-based studies and so are highly applicable for true experimental research.

This step also includes differentiating between the pre and the post-tests for scoping in on the impact that the independent variable has had on the dependent variable. A contrast between the control group and the experimental groups sheds light on the change brought about within the span of the experiment and how much change is brought intentionally and is not caused by chance.

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Wrapping up;

This sums up everything about true experimental design. While it’s often considered complex and expensive, it is also one of the most accurate research.

The true experiment uses statistical analysis which ensures that your data is reliable and has a high confidence level. Curious to learn how you can use  survey software  to conduct your experimental research,  book a meeting with us .

• What is true experimental research design?

True experimental research design helps investigate the cause-and-effect relationships between the variables under study. The research method requires manipulating an independent variable, random assignment of participants to different groups, and measuring the dependent variable. 

• How does true experiment research differ from other research designs?

The true experiment uses random selection/assignment of participants in the group to minimize preexisting differences between groups. It allows researchers to make causal inferences about the influence of independent variables. This is the factor that makes it different from other research designs like correlational research. 

• What are the key components of true experimental research designs?

The following are the important factors of a true experimental design: 

• Manipulation of the independent variable. 
• Control groups. 
• Experiment groups. 
• Dependent variable. 
• Random assignment. 
• What are some advantages of true experiment design?

It enables you to establish causal relationships between variables and offers control over the confounding variables. Moreover, you can generalize the research findings to the target population. 

• What ethical considerations are important in a true experimental research design?

When conducting this research method, you must obtain informed consent from the participants. It’s important to ensure the confidentiality and privacy of the participants to minimize any risk or harm. 

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True Experimental Design

True experimental design is regarded as the most accurate form of experimental research, in that it tries to prove or disprove a hypothesis mathematically, with statistical analysis.

This article is a part of the guide:

• Research Designs
• Quantitative and Qualitative Research
• Literature Review
• Quantitative Research Design

Browse Full Outline

• 1 Research Designs
• 2.1 Pilot Study
• 2.2 Quantitative Research Design
• 2.3 Qualitative Research Design
• 2.4 Quantitative and Qualitative Research
• 3.1 Case Study
• 3.2 Naturalistic Observation
• 3.3 Survey Research Design
• 3.4 Observational Study
• 4.1 Case-Control Study
• 4.2 Cohort Study
• 4.3 Longitudinal Study
• 4.4 Cross Sectional Study
• 4.5 Correlational Study
• 5.1 Field Experiments
• 5.2 Quasi-Experimental Design
• 5.3 Identical Twins Study
• 6.1 Experimental Design
• 6.2 True Experimental Design
• 6.3 Double Blind Experiment
• 6.4 Factorial Design
• 7.1 Literature Review
• 7.2 Systematic Reviews
• 7.3 Meta Analysis

For some of the physical sciences, such as physics, chemistry and geology, they are standard and commonly used. For social sciences, psychology and biology, they can be a little more difficult to set up.

For an experiment to be classed as a true experimental design, it must fit all of the following criteria.

• The sample groups must be assigned randomly .
• There must be a viable control group .
• Only one variable can be manipulated and tested. It is possible to test more than one, but such experiments and their statistical analysis tend to be cumbersome and difficult.
• The tested subjects must be randomly assigned to either control or experimental groups.

The results of a true experimental design can be statistically analyzed and so there can be little argument about the results .

It is also much easier for other researchers to replicate the experiment and validate the results.

For physical sciences working with mainly numerical data, it is much easier to manipulate one variable, so true experimental design usually gives a yes or no answer.

Disadvantages

Whilst perfect in principle, there are a number of problems with this type of design. Firstly, they can be almost too perfect, with the conditions being under complete control and not being representative of real world conditions.

For psychologists and behavioral biologists, for example, there can never be any guarantee that a human or living organism will exhibit ‘normal’ behavior under experimental conditions.

True experiments can be too accurate and it is very difficult to obtain a complete rejection or acceptance of a hypothesis because the standards of proof required are so difficult to reach.

True experiments are also difficult and expensive to set up. They can also be very impractical.

While for some fields, like physics, there are not as many variables so the design is easy, for social sciences and biological sciences, where variations are not so clearly defined it is much more difficult to exclude other factors that may be affecting the manipulated variable.

True experimental design is an integral part of science, usually acting as a final test of a hypothesis . Whilst they can be cumbersome and expensive to set up, literature reviews , qualitative research and descriptive research can serve as a good precursor to generate a testable hypothesis, saving time and money.

Whilst they can be a little artificial and restrictive, they are the only type of research that is accepted by all disciplines as statistically provable.

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Martyn Shuttleworth (Mar 24, 2008). True Experimental Design. Retrieved Nov 18, 2024 from Explorable.com: https://explorable.com/true-experimental-design

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14.2 True experiments

Learning objectives.

Learners will be able to…

• Describe a true experimental design in social work research
• Understand the different types of true experimental designs
• Determine what kinds of research questions true experimental designs are suited for
• Discuss advantages and disadvantages of true experimental designs

A true experiment , often considered to be the “gold standard” in research designs, is thought of as one of the most rigorous of all research designs. In this design, one or more independent variables (as treatments) are manipulated by the researcher, subjects are randomly assigned (i.e., random assignment) to different treatment levels, and the results of the treatments on outcomes (dependent variables) are observed. The unique strength of experimental research is its ability to increase internal validity and help establish causality through treatment manipulation, while controlling for the effects of extraneous variables. As such they are best suited for explanatory research questions.

In true experimental design, research subjects are assigned to either an experimental group, which receives the treatment or intervention being investigated, or a control group, which does not.  Control groups may receive no treatment at all, the standard treatment (which is called “treatment as usual” or TAU), or a treatment that entails some type of contact or interaction without the characteristics of the intervention being investigated.  For example, the control group may participate in a support group while the experimental group is receiving a new group-based therapeutic intervention consisting of education and cognitive behavioral group therapy.

After determining the nature of the experimental and control groups, the next decision a researcher must make is when they need to collect data during their experiment. Do they take a baseline measurement and then a measurement after treatment, or just a measurement after treatment, or do they handle data collection another way? Below, we’ll discuss three main types of true experimental designs. There are sub-types of each of these designs, but here, we just want to get you started with some of the basics.

Using a true experiment in social work research is often difficult and can be quite resource intensive. True experiments work best with relatively large sample sizes, and random assignment, a key criterion for a true experimental design, is hard (and unethical) to execute in practice when you have people in dire need of an intervention. Nonetheless, some of the strongest evidence bases are built on true experiments.

For the purposes of this section, let’s bring back the example of CBT for the treatment of social anxiety. We have a group of 500 individuals who have agreed to participate in our study, and we have randomly assigned them to the control and experimental groups. The participants in the experimental group will receive CBT, while the participants in the control group will receive a series of videos about social anxiety.

Classical experiments (pretest posttest control group design)

The elements of a classical experiment are (1) random assignment of participants into an experimental and control group, (2) a pretest to assess the outcome(s) of interest for each group, (3) delivery of an intervention/treatment to the experimental group, and (4) a posttest to both groups to assess potential change in the outcome(s).

When explaining experimental research designs, we often use diagrams with abbreviations to visually represent the components of the experiment. Table 14.2 starts us off by laying out what the abbreviations mean.

Figure 14.1 depicts a classical experiment using our example of assessing the intervention of CBT for social anxiety.  In the figure, RA denotes random assignment to the experimental group A and RB is random assignment to the control group B. O 1 (observation 1) denotes the pretest, X e denotes the experimental intervention, and O 2 (observation 2) denotes the posttest.

The more general, or universal, notation for classical experimental design is shown in Figure 14.2.

In a situation where the control group received treatment as usual instead of no intervention, the diagram would look this way (Figure 14.3), with X i denoting treatment as usual:

Hopefully, these diagrams provide you a visualization of how this type of experiment establishes temporality , a key component of a causal relationship. By administering the pretest, researchers can assess if the change in the outcome occured after the intervention. Assuming there is a change in the scores between the pretest and posttest, we would be able to say that yes, the change did occur after the intervention.

Posttest only control group design

Posttest only control group design involves only giving participants a posttest, just like it sounds. But why would you use this design instead of using a pretest posttest design? One reason could be to avoid potential testing effects that can happen when research participants take a pretest.

In research, the testing effect threatens internal validity when the pretest changes the way the participants respond on the posttest or subsequent assessments (Flannelly, Flannelly, & Jankowski, 2018). [1] A common example occurs when testing interventions for cognitive impairment in older adults. By taking a cognitive assessment during the pretest, participants get exposed to the items on the assessment and get to “practice” taking it (see for example, Cooley et al., 2015). [2] They may perform better the second time they take it because they have learned how to take the test, not because there have been changes in cognition. This specific type of testing effect is called the practice effect . [3]

The testing effect isn’t always bad in practice—our initial assessments might help clients identify or put into words feelings or experiences they are having when they haven’t been able to do that before. In research, however, we might want to control its effects to isolate a cleaner causal relationship between intervention and outcome. Going back to our CBT for social anxiety example, we might be concerned that participants would learn about social anxiety symptoms by virtue of taking a pretest. They might then identify that they have those symptoms on the posttest, even though they are not new symptoms for them. That could make our intervention look less effective than it actually is. To mitigate the influence of testing effects, posttest only control group designs do not administer a pretest to participants. Figure 14.4 depicts this.

A drawback to the posttest only control group design is that without a baseline measurement, establishing causality can be more difficult. If we don’t know someone’s state of mind before our intervention, how do we know our intervention did anything at all? Establishing time order is thus a little more difficult. The posttest only control group design relies on the random assignment to groups to create groups that are equivalent at baseline because, without a pretest, researchers cannot assess whether the groups are equivalent before the intervention. Researchers must balance this consideration with the benefits of this type of design.

Solomon four group design

One way we can possibly measure how much the testing effect threatens internal validity is with the Solomon four group design. Basically, as part of this experiment, there are two experimental groups and two control groups. The first pair of experimental/control groups receives both a pretest and a posttest. The other pair receives only a posttest (Figure 14.5). In addition to addressing testing effects, this design also addresses the problems of establishing time order and equivalent groups in posttest only control group designs.

For our CBT project, we would randomly assign people to four different groups instead of just two. Groups A and B would take our pretest measures and our posttest measures, and groups C and D would take only our posttest measures. We could then compare the results among these groups and see if they’re significantly different between the folks in A and B, and C and D. If they are, we may have identified some kind of testing effect, which enables us to put our results into full context. We don’t want to draw a strong causal conclusion about our intervention when we have major concerns about testing effects without trying to determine the extent of those effects.

Solomon four group designs are less common in social work research, primarily because of the logistics and resource needs involved. Nonetheless, this is an important experimental design to consider when we want to address major concerns about testing effects.

Key Takeaways

• True experimental design is best suited for explanatory research questions.
• True experiments require random assignment of participants to control and experimental groups.
• Pretest posttest research design involves two points of measurement—one pre-intervention and one post-intervention.
• Posttest only research design involves only one point of measurement—after the intervention or treatment. It is a useful design to minimize the effect of testing effects on our results.
• Solomon four group research design involves both of the above types of designs, using 2 pairs of control and experimental groups. One group receives both a pretest and a posttest, while the other receives only a posttest. This can help uncover the influence of testing effects.

TRACK 1 (IF YOU ARE CREATING A RESEARCH PROPOSAL FOR THIS CLASS):

• Think about a true experiment you might conduct for your research project. Which design would be best for your research, and why?
• What challenges or limitations might make it unrealistic (or at least very complicated!) for you to carry your true experimental design in the real-world as a researcher?
• What hypothesis(es) would you test using this true experiment?

TRACK 2 (IF YOU AREN’T CREATING A RESEARCH PROPOSAL FOR THIS CLASS):

Imagine you are interested in studying child welfare practice. You are interested in learning more about community-based programs aimed to prevent child maltreatment and to prevent out-of-home placement for children.

• Think about a true experiment you might conduct for this research project. Which design would be best for this research, and why?
• What challenges or limitations might make it unrealistic (or at least very complicated) for you to carry your true experimental design in the real-world as a researcher?
• Flannelly, K. J., Flannelly, L. T., & Jankowski, K. R. B. (2018). Threats to the internal validity of experimental and quasi-experimental research in healthcare. Journal of Health Care Chaplaincy, 24 (3), 107-130. https://doi.org/10.1080/08854726.20 17.1421019 ↵
• Cooley, S. A., Heaps, J. M., Bolzenius, J. D., Salminen, L. E., Baker, L. M., Scott, S. E., & Paul, R. H. (2015). Longitudinal change in performance on the Montreal Cognitive Assessment in older adults. The Clinical Neuropsychologist, 29(6), 824-835. https://doi.org/10.1080/13854046.2015.1087596 ↵
• Duff, K., Beglinger, L. J., Schultz, S. K., Moser, D. J., McCaffrey, R. J., Haase, R. F., Westervelt, H. J., Langbehn, D. R., Paulsen, J. S., & Huntington's Study Group (2007). Practice effects in the prediction of long-term cognitive outcome in three patient samples: a novel prognostic index. Archives of clinical neuropsychology : the official journal of the National Academy of Neuropsychologists, 22(1), 15–24. https://doi.org/10.1016/j.acn.2006.08.013 ↵

An experimental design in which one or more independent variables are manipulated by the researcher (as treatments), subjects are randomly assigned to different treatment levels (random assignment), and the results of the treatments on outcomes (dependent variables) are observed

Ability to say that one variable "causes" something to happen to another variable. Very important to assess when thinking about studies that examine causation such as experimental or quasi-experimental designs.

the idea that one event, behavior, or belief will result in the occurrence of another, subsequent event, behavior, or belief

A demonstration that a change occurred after an intervention. An important criterion for establishing causality.

an experimental design in which participants are randomly assigned to control and treatment groups, one group receives an intervention, and both groups receive only a post-test assessment

The measurement error related to how a test is given; the conditions of the testing, including environmental conditions; and acclimation to the test itself

improvements in cognitive assessments due to exposure to the instrument

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