how to write marketing experience in resume

Build my resume

• Build a better resume in minutes
• Resume examples
• 2,000+ examples that work in 2024
• Resume templates
• Free templates for all levels
• Cover letters
• Cover letter generator
• It's like magic, we promise
• Cover letter examples
• Free downloads in Word & Docs

16 Best Marketing Resume Examples for 2025

Best for professionals eager to make a mark

Looking for one of the best resume templates? Your accomplishments are sure to stand out with these bold lines and distinct resume sections.

Resume Builder

Like this template? Customize this resume and make it your own with the help of our Al-powered suggestions, accent colors, and modern fonts.

• Marketing Resume
• Marketing Resumes by Experience
• Marketing Resumes by Role

Writing Your Marketing Resume

Marketing resume faqs.

You can construct a multi-step campaign to convert a new prospect into a customer, create Instagram ad campaigns to sell water to a fish, and build an organic traffic engine to drastically increase brand awareness.

While you’re a great marketer, you shouldn’t also be expected to be great at writing a marketing cover letter or  building a resume . We’ve pored over thousands of marketing resumes to discover what works and what doesn’t, to help you get an interview for your next marketing job.

We’ve distilled our findings into 16 marketing resume samples and an extensive resume guide that has  helped marketers get interviews at companies like Stripe and Facebook in 2025 . Use these examples and our top resume tips to get an interview (and a job) faster than ever!

Marketing Resume Example

or download as PDF

Add Technical skills

• Weaving your technical skills into your work history shows you’re ready for business and keen on growing. But unlike creating a cover letter , be brief with the details.
• For instance, you could say: Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads that generated $17M in 2017.

Marketing Student Resume

Show unique value

• Got a solid grip on job-relevant software like WordPress and Trello? Talk about it. Or maybe your talent for engaging clients during a part-time role puts you ahead of other applicants.
• In showing your outcomes, capitalize on statements like “Designed 11 striking marketing materials using Adobe Creative Cloud, increasing client engagement on social media platforms by 13%.”

Marketing Intern Resume

The ideal template

• A modern template that blends a bit of the old with the new can pay off. But don’t just take the first one you stumble upon; exploring a variety of template samples online is smart.
• For example, why not try a two-column template? But again, steer clear of fancy design features like images and graphs. A header in a brighter color? That’s a neat touch.

Entry-Level Marketing Resume

Show attention to detail

• Slowly read your piece out loud, right from the resume objective to the last line, and rid it of grammatical errors that might otherwise earn you the recruiter’s scorn. Editing software like Grammarly can be handy here.
• In addition, stepping away and then revisiting your piece, maybe a few hours later, could help you notice awkward bits you missed earlier.

Marketing Assistant Resume

Add relevant courses

• So, dedicate a spot in the side column of your marketing assistant resume to courses you’ve taken along the journey, right between the education section. But don’t let that list run wild; keep it to 6-7 items
• One more piece of advice: stick to courses that are a good match for the marketing role (cue Principles of Selling, Consumer Behavior, and Sales Force Management.)

Senior Marketing Resume

Give contact info

• Slotting your location in the header is a must-do, whether the gig is remote or on-site. It’s all about playing it transparent and ensuring your resume won’t get sidelined by location-based ATS filters.
• However, don’t go overboard with your full address—your city and state should do. Plus, using a resume builder can help you elegantly incorporate such often-forgotten details.

VP Marketing Resume

Impress with education

• Leverage the reverse chronological order for your academic credentials; Kick off with your latest win (perhaps that awesome master’s in business administration) then backtrack to your undergrad days.
• Given you’ve already racked up some solid work experience, skip mentioning your GPA in the education lineup. That detail is more for the new or recent graduates.

Chief Marketing Officer Resume

Emphasize leadership skills

• Don’t be shy about the initiatives you piloted to success, any mentoring or training you provided, and even the accolades you earned for your leadership. That said, you can do the recruiters one better by leading off your bullet points with power-packed verbs.
• Example: Pioneered the implementation of Marketo for automated email marketing, improving email open rates by 47% and click-through rates by 28%.

Creative Marketing Resume

Know company culture

• A dive into the company website and social media pages can clue you in on what’s dear to them, whether leadership or team collaboration. Now, use that intel to detail how your soft and technical skills have already played into those themes.
• Let’s say the company is all for teamwork. How about a line like “Collaborated with a team of six in managing a $109K annual marketing budget?”

Influencer Marketing Resume

Social media helps

• You see those impactful social media campaigns you ran here and there? Use them to your advantage. But again, ensure you’ve got the numbers to back up that awesomeness.
• Perhaps recount when you executed social media strategies that skyrocketed website traffic by 24.82K or drove a 44% increase in social media engagement by nailing content scheduling.

Marketing Coordinator Resume

Share LinkedIn profile

• Drop that link into the contact section of your marketing coordinator resume . But do yourself a favor and polish your profile first—it should be nothing less than an all-out display of your skills, accomplishments, and glowing endorsements.
• And rather than just slapping your LinkedIn URL onto your resume, level up the presentation by hyperlinking the word “LinkedIn” right next to the platform’s logo; trust us, it’s neater that way.

Marketing Associate Resume

Stand out with stats

• Those moments when your intervention triggered a growth in site traffic or conversion rates or reduced costs? Recounting them does more than just tell a story—it proves you’re effective. Plus, you could use a resume checker for an inside scoop on where to bulk up those metrics.
• A line like “Communicated with potential clients, signing 200+ up for monthly newsletters, with 90% opting in” makes for a great example.

Growth Marketing Manager Resume

Show personality

• A career objective statement does more than open a window into your character. It should also show your sincere enthusiasm for the role, setting the right tone for the rest of your narration.
• In a single-column layout, let this statement sit just below the header. If using a two-column resume template , stash it next to your contact information, right above your work history.

Content Marketing Specialist Resume

Use color wisely

• Subtle use of color to accentuate key parts, including contacts, role titles, skills section of your resume , or even interior borders is good. However, let the bulk of your text be black or dark grey, set against a white background.
• Remember, going overboard with bright or flashy colors like bright yellow and hot pink will only end up distracting from the star of the show—your wins.

Communications & Marketing Specialist Resume

No redundant details

• One of the potent resume tips and tricks you’ll stumble upon, use action-oriented language—it helps keep things concise and frees you from the shackles of long-winded descriptions.
• In addition, channel your inner editing beast—be ruthless, only keeping information that serves a purpose or directly relates to the job you’re eyeing. If it doesn’t add real value, it’s just taking up space.

Marketing Specialist Resume

Improving readability

• Picture a crisp layout that screams professional, complete with punchy bullet lists and a consistent font style. Combine those features with neat subheadings, and you might as well start practicing your handshake for the interview.
• Even better, get a second pair of eyes to ensure that your pitch is indeed easy to skim through.

Related resume guides

• Business Development
• Digital Marketing
• Marketing Manager
• Business Owner

When it comes to writing your resume, remember your primary goal: getting an interview. We’ve written this guide to help you achieve that mission and eventually, get the job.

However, marketers have a wide range of skills and responsibilities, so it can be tough to figure out what to include and what to leave out.

To write a great resume, you need to ensure you’ve done these three things:

• Formatted your resume properly
• Included all the sections a hiring manager is looking for
• Talked about your skills/experience in the right way

To achieve that end, we’ll go over the following information:

• Marketing resume formatting tips
• Quantifying the impact of your work experience
• The skills to include in your “skills” section
• Customizing your marketing resume for each role you apply to
• The lowdown on your resume objective
• Mentioning your education and certifications

How to format your marketing resume

When it comes to formatting your resume, there are a few rules you should follow:

• Keep it to one page. Your resume should be your highlight reel, not an autobiography.
• Opt for a simple format. This is not the place to use seven fonts and fifteen colors to highlight your creativity.
• Don’t give the hiring manager a trivial reason to put you in the “no” pile.  Avoid any spelling or grammar errors at all costs!
• Keep your work experience to short, self-contained bullet points. This makes your resume much more readable.
• Only include a  resume objective  or  resume summary  if you can customize it for each role you apply to. Real estate is valuable on your resume, so don’t waste it.

Talking about your marketing work experience

This is going to be the single biggest factor when the hiring manager is deciding to give you an interview or not. Think of it as the entree at a several-course dinner; it should take up the most space on your resume.

Focus on the quantifiable, tangible impacts of the marketing projects you’ve worked on in the past.  Hiring managers want to be sure the candidates they interview will positively influence their business.

Think about it: would you keep running a paid ad if you had no idea whether it was working or not? Of course not!

Consider these two work experiences. They’re describing the same person in the same job, but one utilizes numbers to describe their impact, while the other doesn’t.

Which do you think is more convincing?

RIGHT – use numbers to describe your impact

Financial Services Company August 2016 – May 2018, New York NY Marketer

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads that generated  $11M  in 2017
• Built a robust brand awareness campaign through conferences and speaking engagements, increasing inbound leads by  6 8%  per year
• Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, improving ROI by  31%
• Exceeded growth targets every quarter by  19%  on average

WRONG – avoid vague statements of impact

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads
• Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads
• Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, leading to ROI improvement
• Exceeded growth targets every quarter

Which do you think performed better? The reality is, numbers speak louder than words. Numbers also help hiring managers read your resume faster, which is essential when you’re likely competing with 50+ other applicants. 

You can quantify your marketing impact in a wide range of ways. Here are some examples for to help inspire you:

Ways to quantify your impact as a marketer

• Example: Identified keyword opportunities and created content to generate 21,000 organic users and 432 new leads monthly
• Example: Launched an email campaign to notify power users of under-utilized features, resulting in $411,000 in incremental revenue
• Example: Built a culture of A/B testing to improve the lifetime conversion rate of a campaign by 78% 
• Example: Identified poorly performing external vendors and reduced costs by $110,000 annually while exceeding revenue targets
• Example: Created ads for each customer segment, resulting in an ROI improvement of 19% relative to generalized ad campaigns
• Example: Beat quarterly revenue targets by an average of 6% each quarter for the last year and a half

There’s no better way to convince a hiring manager that you deserve an interview than by demonstrating you’ve had a significant, measurable impact in your past marketing roles.

Showcase your marketing skills

The hiring process is a mystery, but it doesn’t have to be! Here’s what you need to know about the hiring process after you’ve submitted your resume:

• Companies use an Automated Tracking System (ATS) to filter out resumes based on certain keywords.
• The hiring manager or HR manager reviews your resume and determines whether you get an initial interview or not.

But how can you be sure you’ll get past this filter? Simple: include the relevant skills that are mentioned in the  marketing job description , of course!

In your  resume’s skills section , try to include  at least 90 percent technical skills  if you can. ATS filters don’t screen for soft skills like “communication” or “leadership.” Hiring managers like to see soft skills, but to pass the ATS, you will need primarily hard skills.

So what skills should you include? We’ve compiled a list of useful marketing skills that you can include on your resume. Remember,  only include skills you’d be comfortable explaining in an interview .

Skills to include on your marketing resume

• CRM: Salesforce, Microsoft Dynamics, Pipedrive, HubSpot
• Web Analytics: Adobe Analytics, Mixpanel, Heap, Google Analytics
• General Office Administration Tools: Google Sheets/Docs/Slides, Microsoft Excel/Word/PowerPoint
• Optimization: customer segmentation, attribution modeling, A/B testing
• Paid Ads: AdWords, LinkedIn, Google Display Network, Facebook
• Social Media: Instagram, Facebook, LinkedIn, Twitter
• Email Marketing: ConvertKit, Drip, Mailchimp
• SEO: keyword research, backlink building, content creation
• Direct Mail

The skills you include on your resume should vary based on the kind of job you’re seeking. For example, if you’re applying for an organic marketing role, then you’ll expand on your SEO skillset instead of your social media skillset.

For marketers, it’s much more important to be an expert in a few skills than have knowledge of a lot of skills.

A hiring manager would be skeptical of a digital marketer who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those areas. 

Tailoring your resume for each marketing role

Because “marketing” is such a broad term, you’re much more likely to get an interview if you tailor your resume for each job to which you apply.

Tailoring your resume tells hiring managers that you’re detail-oriented and committed to the company. Remember, you’ll be competing with many other marketers for the role, so take advantage of any opportunity you can to impress the hiring manager.

Start customizing your marketing resume by following these steps:

• Read the job description thoroughly. As you read it, think of any past experience you’ve held that matches what you’re reading.
• On the first draft of your resume, list any work experience you have that is related to the role. Include the skills they’re looking for and specific responsibilities.

Let’s walk through a concrete example.

Let’s say the company Qapital is hiring a senior performance marketer. Here are the job responsibilities:

Example marketing job responsibilities

About the Role

As a Senior Performance Marketer, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:

• Own all paid performance marketing channels and serve as a day-to-day steward of the budget.
• Manage acquisition strategy and execution for paid media across channels.  Continuously improve performance through detailed optimization to meet aggressive campaign goals and objectives. 
• Build and maintain a test-and-learn culture to determine the most effective channels.
• Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
• Work collaboratively to create and test messaging and creatives for multiple audiences and engagements/channels.
• Partner closely with media agencies to align on goals, and drive the strategy to get there.
• Devise innovative ways to drive subscriptions and KPIs. Create a testing agenda for new digital platforms and creatives.  
• Partner with Analytics, Design, and agencies to track and report acquisition performance.
• Own budget tracking and forecasting across channels.

Essentially, they’re looking for someone to take ownership of overpaid media and all the responsibilities that come with it, from budgeting to measuring performance. The highlighted keywords and concepts are those you might be able to incorporate into your resume. 

Here’s what your resume might look like if you were applying for this particular role:

Example – customizing your work experience for a given role

• Onboarded and monitored media agency partners, saving $250,000 by ending contracts with the least-performing partners while hitting revenue targets
• Led forecasting, budgeting, tracking, and reporting for all paid acquisitions, resulting in new leads that generated $17M in 2017
• Fostered a culture of testing and learning by encouraging constant optimization of ad strategy, increasing conversation rates by 87%
• Exceeded growth targets every quarter by 24% on average

As you can see, the work experience has been adjusted to closely match what Qapital wants from their new hire. Doing this will ensure you get past both the initial ATS scan and the hiring manager’s inspection.

Your marketing resume objective

Most of the time, you won’t need an objective, but it can be a useful tool for an entry-level candidate. (If you’re a senior-level candidate with at least 10 years of experience, use a  resume summary  instead.) But what exactly  is  an objective?

A  resume objective  expresses your specific interest in the marketing role you’re applying to while highlighting your skills and goals for your future job.

Since your resume is limited on space, you need to should scrutinize everything you include. Our rule of thumb: unless you’re going to customize your resume objective for each role you apply to, leave it out entirely. You want the first thing hiring managers read to be something that significantly improves your chances of getting an interview.

Which of these resume objectives would you prefer as a hiring manager?

WRONG – uninformative resume objective

“Looking to leverage my experience with social media marketing to help grow a customer-centric technology product”

This candidate didn’t bother to customize the resume objective for the specific role. Compare that to this   resume objective:

RIGHT – tailored resume objective

“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into South America.”

This resume objective clearly demonstrates how the candidate has researched both the role and the company. More than that, they succinctly stated why they’re a great fit for the role. This is the kind of resume objective that’s worth including!

Education and certifications

While your education section doesn’t need to be huge, you still need to include it. List the school you went to and the degree(s) you obtained while there. 

If you’re an entry-level candidate or have only a few years of experience, you can include relevant courses and your GPA (if it’s higher than 3.2). However, for more senior-level marketers, your education section should only have the school you went to (and where it was located), the years you were there, and the degree you earned.

Get ahead of other job applicants by quantifying your marketing impact on your resume. Can you quantify generated leads in a month, revenue gained from a social media campaign, improved performance from A/B testing, etc.? It’s okay if you can only give an estimate, but seeing numbers on the page not only helps solidify your impact, but they also disrupt the flow of text—meaning the hiring manager reviewing your resume is forced to slow down and look a little closer!

There are so many marketing positions out there, so it’s important to only include skills that are relevant to the job you’re applying for (and, of course, relevant to the skills you honestly have). As a marketing analyst, skills that could make sense for your resume include CRM, A/B testing, social media ads, and SEO strategies. On the other hand, skills for a marketing specialist might be branding, digital and print copywriting, email marketing, and Microsoft and Google Suite.

If you decide to include an objective (you probably don’t need it!), the secret sauce in writing a good one is tailoring it to the company and making it clear why you’re the right fit to meet that company’s challenges or needs addressed in its job description. Here’s an example that hits the mark: Adept and high-speed thinker with 2 years of marketing internship experience and 3 years in office operations. Eager to demonstrate skills in crafting paid advertisements and executing tools, such as Salesforce, MS Suite, and Google Analytics as a marketing assistant at MIXD.

• • Orchestrated the integration of marketing platforms across global markets, leading to a 25% increase in marketing reach.
• • Pioneered a data analytics framework that enhanced lead qualification processes, boosting sales productivity by 30%.
• • Spearheaded a cross-departmental collaboration initiative that reduced operation costs by 15% without compromising quality.
• • Implemented a market segmentation strategy leading to more personalized customer targeting and a 20% higher conversion rate.
• • Successfully aligned marketing and sales objectives with a unified operations strategy, driving a consistent 10% year-over-year growth in qualified leads.
• • Led the global expansion of our sales infrastructure using SFDC, resulting in a 35% increase in sales effectiveness across all territories.
• • Developed a lead scoring system that improved the efficiency of the sales funnel, increasing the lead conversion rate by 40%.
• • Directed the integration of HubSpot with existing CRM tools to provide real-time marketing analytics, enhancing decision making.
• • Managed an international project team which executed the go-to-market strategy for new product launches, leading to a 50% increase in initial sales.
• • Initiated a sales enablement program that reduced the sales cycle by 25% through superior training and support tools.
• • Cultivated a culture of continuous improvement by embedding analytics in daily operations, leading to a 15% uplift in sales process adherence.
• • Designed and executed a comprehensive analytics suite that increased marketing campaign ROI by 60%.
• • Implemented a new reporting structure for marketing campaigns that provided deeper insights into channel effectiveness.
• • Closely worked with sales leaders to forecast quarterly sales targets, leading to a 90% accuracy rate.
• • Enhanced customer segmentation techniques, resulting in a 30% increase in customer retention.

10 Marketing And Sales Resume Examples & Guide for 2025

Marketing and sales drive the growth of a company by attracting and retaining customers through strategic communication and relationship-building. When crafting your resume, highlight your experience with campaign management, customer engagement strategies, and sales performance metrics. Consider adding skills such as data analysis, digital marketing proficiency, and persuasive communication techniques. Finally, emphasize your ability to increase revenue and enhance brand awareness through successful initiatives.

All resume examples in this guide

Single Column

Written by The Enhancv Team

Resume Guide

Resume Format Tips

Resume Experience

Skills on Resume

Education & Certifications

Resume Summary Tips

Additional Resume Sections

Key Takeaways

Crafting a resume that effectively showcases your achievements and impact in marketing and sales can often be challenging due to the necessity of quantifying success and demonstrating strategic thinking. Our comprehensive guide is designed to help you navigate this challenge by providing you with industry-specific examples and tips to articulate your unique contributions and results-driven approach in your resume.

• Marketing and sales resumes that are tailored to the role are more likely to catch recruiters' attention.
• Most sought-out marketing and sales skills that should make your resume.
• Styling the layout of your professional resume: take a page from marketing and sales resume examples.

How to write about your marketing and sales achievements in various resume sections (e.g. summary, experience, and education).

• Food Cashier Resume Example
• Territory Sales Manager Resume Example
• Sales Marketing Manager Resume Example
• Regional Account Manager Resume Example
• Senior Sales Engineer Resume Example
• Sales Merchandiser Resume Example
• Merchandise Manager Resume Example
• Sales Team Leader Resume Example
• Manager Retail Resume Example
• Channel Sales Manager Resume Example

Best Practices for the Look and Feel of Your Marketing and Sales Resume

Before you even start writing your marketing and sales resume, first you need to consider its layout and format .

What's important to keep in mind is:

• The reverse-chronological resume is the most widely used format to present your experience, starting with your latest job.
• Your marketing and sales resume header needs to include your correct, professional contact details. If you happen to have a professional portfolio or an updated LinkedIn profile, include a link to it.
• Ensure your resume is no longer than two pages - you don't have to include irelevant experience on your resume just to make it look longer.
• Unless specified otherwise, submit your resume in the most popular format, the PDF one, as this will ensure your marketing and sales resume isn't altered.

Customize your resume for the market – a Canadian format, for example, might vary in structure .

Upload & Check Your Resume

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Always remember that your marketing and sales certifications can be quantified across different resume sections, like your experience, summary, or objective. For example, you could include concise details within the expertise bullets of how the specific certificate has improved your on-the-job performance.

Fundamental sections for your marketing and sales resume:

• The header with your name (if your degree or certification is impressive, you can add the title as a follow up to your name), contact details, portfolio link, and headline
• The summary or objective aligning your career and resume achievements with the role
• The experience section to curate neatly organized bullets with your tangible at-work-success
• Skills listed through various sections of your resume and within an exclusive sidebar
• The education and certifications for more credibility and industry-wide expertise

What recruiters want to see on your resume:

• Proven track record of meeting or exceeding sales targets with specific figures and achievements
• Demonstrable experience in developing successful marketing strategies and campaigns
• Strong understanding of customer relationship management (CRM) tools and data analysis software
• Expertise in digital marketing techniques such as SEO, PPC, email marketing, and social media advertising
• Excellent communication and negotiation skills, with the ability to build rapport with clients and partners

The Marketing and Sales Resume Experience Section: a Roadmap to Your Expertise

The resume experience section provides you with an opportunity to tell your professional narrative.

Recruiters, reading between the lines of your resume, use the experience section to better understand your unique skill set, accomplishments, and what unique value you bring about.

Discover five quick steps on how to write your experience section:

• Curate only relevant experience items to the role and include the company, description, and dates; all followed by up to six bullets per experience item;
• Each experience item should feature tangible results of your actions - if you can include a number or percent, this will further highlight your aptitude;
• If you've received any managerial or customer feedback, use short excerpts of it as further social proof of your technical or people skills;
• Make sure you're using the appropriate verb tense when listing your responsibilities;
• Within the description for each role, you could summarize your most noteworthy and relevant achievements.

Now, take note of how a real-world marketing and sales professional received opportunities at industry leaders with these resume experience sections:

• Spearheaded the development of an integrated marketing strategy, encompassing both digital and traditional channels, which increased lead generation by 45% in the first year.
• Negotiated and secured major contracts with key industry partners that expanded market reach by 35% and solidified brand recognition.
• Directed a cross-functional team to deliver a sales campaign which directly contributed to a 25% year-on-year revenue growth.
• Instrumental in the conceptualization and launch of a new product line which accounted for 20% of the company’s annual revenue.
• Improved sales processes through the implementation of CRM software, resulting in a 30% increase in sales team productivity.
• Championed the use of data-driven decision making for marketing strategies, which lead to a reduction in customer acquisition costs by 22%.
• Executed a regional sales expansion plan, capturing a 20% market share increase in untapped territories.
• Designed and executed a digital marketing campaign for a flagship product, garnering 2 million online engagements.
• Established a successful customer loyalty program, enhancing customer lifetime value by 15%.
• Pioneered a shift towards inbound marketing tactics, which improved lead quality by 40% and reduced marketing costs by 18%.
• Led a cross-market collaboration initiative to align sales and marketing efforts across four international offices.
• Piloted a new sales training program that improved new hire ramp-up efficiency by 50%.
• Initiated and managed a strategic partnership with key industry influencers, resulting in a 60% upsurge in brand mentions and a 30% increase in website traffic.
• Boosted regional sales by 40% through targeted customer segmentation and personalized marketing campaigns.
• Managed a budget of $4 million for marketing and sales, reallocating funds to high return on investment activities.
• Led a product rebranding initiative that revitalized a declining product line, ultimately capturing a 15% market share growth.
• Implemented a social media strategy that increased brand engagement by 300%.
• Developed strategic partnerships with local businesses which led to the co-creation of marketing content and a 25% increase in cross-promotional sales.
• Drove a 50% increase in B2B sales through the establishment of a lead nurturing program tailored to different stages of the sales funnel.
• Orchestrated an annual trade show event that attracted over 10,000 participants and generated $1.5 million in sales opportunities.
• Optimized the sales force's performance through implementation of a customized sales enablement tool.
• Overhauled digital marketing to prioritize SEO and content marketing, doubling organic traffic and increasing lead conversion by 35%.
• Executed a sales training initiative utilizing virtual reality technology, increasing the team's close rate by 20%.
• Collaborated closely with the product team to refine messaging based on customer feedback and sales data, markedly improving market fit.
• Optimized online sales channels which led to a consistent 25% annual growth in e-commerce revenue.
• Planned and executed a direct mail campaign that resulted in the highest ever response rate of 5%.
• Developed a comprehensive pricing strategy across multiple product lines that improved overall profitability by 10%.
• Crafted and deployed a content marketing strategy that positioned the company as a thought leader and contributed to a 40% increase in web traffic.
• Facilitated international market entry strategies, which resulted in establishing distribution in 3 new countries and a 20% increase in international sales.
• Implemented dynamic pricing models using market data analysis, enhancing competitive positioning and growing margin by 12%.

Quantifying impact on your resume

• Include the total revenue generated from sales campaigns you've led or contributed to.
• Specify the percentage increase in sales or market share during your tenure.
• Document the number of new clients acquired through your marketing strategies or sales efforts.
• State the conversion rates you’ve achieved in your campaigns to show effectiveness in lead generation.
• Detail cost savings from efficiency improvements or budget optimizations you implemented.
• Present the number of projects managed simultaneously to demonstrate multitasking and project management skills.
• List the size of the teams you've supervised or collaborated with, indicating leadership and teamwork abilities.
• Mention any quantifiable awards or rankings, such as "Top Salesperson" or "Highest Customer Satisfaction Score."

Action verbs for your marketing and sales resume

Remember these four tips when writing your marketing and sales resume with no experience

You've done the work - auditing the job requirements for keywords and have a pretty good idea of the skill set the ideal candidate must possess.

Yet, your professional experience amounts to a summer internship .

Even if you have limited or no professional expertise that matches the role you're applying for, you can use the resume experience section to:

• List extracurricular activities that are relevant to the job requirements. Let's say you were editor-in-chief of your college newspaper or part of the engineering society. Both activities have taught you invaluable, transferrable skills (e.g. communication or leadership) that can be crucial for the job;
• Substitute jobs with volunteer experience. Participating in charity projects has probably helped you develop an array of soft skills (e.g. meeting deadlines and interpersonal communications). On the other hand, volunteering shows potential employers more about you: who you are and what are the causes you care about;
• Align job applications with your projects. Even your final-year thesis work could be seen as relevant experience, if it's in the same industry as the job you're applying for. Ensure you've listed the key skills your project has taught you, alongside tangible outcomes or your project success;
• Shift the focus to your transferrable skills. We've said it before, but recruiters will assess your profile upon both job requirements and the skills you possess. Consider what your current experience - both academic and life - has taught you and how you've been able to develop your talents.

Recommended reads:

• How To List Certifications On A Resume (Examples Included)
• How to List a Major & Minor on Your Resume (with Examples)

If you happen to have some basic certificates, don't invest too much of your marketing and sales resume real estate in them. Instead, list them within the skills section or as part of your relevant experience. This way you'd ensure you meet all job requirements while dedicating your certificates to only the most in-demand certification across the industry.

Popular Marketing and Sales Hard Skills and Soft Skills for Your Resume

Apart from assessing your professional expertise, recruiters are on the lookout for whether your skills align with the job.

Your profile would thus be assessed in regard to your:

• Hard or technical skills - your ability to perform on the job using particular technologies or software
• Soft skills - how you adapt, communicate, and thrive in different environments.

Both types of skills - hard and soft skills - are important for your resume, so make sure to create a dedicated skills section that:

• Lists up to five or six skills that align with the job advert.
• Integrates vital keywords for the industry, but also reflects on your personal strengths.
• Builds up further your skills with an achievements section within which you explain what you've achieved thanks to using the particular skill.
• Aims to always quantify in some way how you've used the skill, as it's not enough to just list it.

What are the most sought out hard and soft skills for marketing and sales roles?

Check out the industry's top choices with our two dedicated lists below:

Top skills for your marketing and sales resume:

CRM Software (e.g., Salesforce, HubSpot)

Email Marketing Tools (e.g., Mailchimp, Constant Contact)

Social Media Management Tools (e.g., Hootsuite, Buffer)

SEO Tools (e.g., Google Analytics, SEMrush)

Content Management Systems (e.g., WordPress, Joomla)

Pay-Per-Click Advertising (e.g., Google Ads, Facebook Ads)

Data Analysis Tools (e.g., Excel, Tableau)

Marketing Automation Software (e.g., Marketo, Pardot)

Graphic Design Software (e.g., Adobe Creative Suite)

E-commerce Platforms (e.g., Shopify, WooCommerce)

Communication

Negotiation

Problem-Solving

Team Collaboration

Time Management

Adaptability

Customer Service

Critical Thinking

Listing your relevant degrees or certificates on your marketing and sales resume is a win-win situation. Not only does it hint at your technical capabilities in the industry, but an array of soft skills, like perseverance, adaptability, and motivation.

Education Section and Most Popular Marketing and Sales Certifications for Your Resume

Your resume education section is crucial. It can indicate a range of skills and experiences pertinent to the position.

• Mention only post-secondary qualifications, noting the institution and duration.
• If you're still studying, highlight your anticipated graduation date.
• Omit qualifications not pertinent to the role or sector.
• If it provides a chance to emphasize your accomplishments, describe your educational background, especially in a research-intensive setting.

Recruiters value marketing and sales candidates who have invested their personal time into their professional growth. That's why you should include both your relevant education and certification . Not only will this help you stand out amongst candidates, but showcase your dedication to the field. On your marketing and sales resume, ensure you've:

• Curated degrees and certificates that are relevant to the role
• Shown the institution you've obtained them from - for credibility
• Include the start and end dates (or if your education/certification is pending) to potentially fill in your experience gaps
• If applicable, include a couple of job advert keywords (skills or technologies) as part of the certification or degree description

If you decide to list miscellaneous certificates (that are irrelevant to the role), do so closer to the bottom of your resume. In that way, they'd come across as part of your personal interests, instead of experience. The team at Enhancv has created for you a list of the most popular marketing and sales certificates - to help you update your resume quicker:

The top 5 certifications for your marketing and sales resume:

• Professional Certified Marketer (PCM) - American Marketing Association (AMA)
• Certified Professional Sales Person (CPSP) - National Association of Sales Professionals (NASP)
• Certified Sales Leadership Professional (CSLP) - Sales Management Association (SMA)
• Google Ads Certification - Google
• HubSpot Inbound Marketing Certification - HubSpot Academy

Highlight any significant extracurricular activities that demonstrate valuable skills or leadership.

• How to List Continuing Education on Your Resume

Best Practices to Your Marketing and Sales Resume Summary Or Objective

To start, how do you know if you should include a resume summary or a resume objective ?

• Resume summaries are ideal for marketing and sales professionals with more experience, who'd like to give a quick glimpse of their biggest career achievements in the top one-third of their resumes.
• On the other hand, resume objectives serve as a road map for recruiters. Candidates use the objective to show how their experience aligns with the marketing and sales role they're applying for while showcasing the North Star of their career (or where they want to be as a professional in the next couple of years).

The resume summary or resume objective could be the perfect fit for your marketing and sales resume. The function of both is to highlight your professionalism succinctly. So, keep your writing specific: include no more than four sentences and target your application to the role. Here's how these specific resume sections help the marketing and sales candidates stand out.

Resume summaries for a marketing and sales job

• With over 12 years of experience driving robust marketing campaigns and fostering strategic sales initiatives for Fortune 500 companies, I have honed an extensive background in digital marketing, analytics, and cross-functional team leadership. Notably, I spearheaded a campaign that resulted in a 30% increase in year-over-year revenue.
• Former Financial Analyst transitioning into the marketing and sales sector, bringing a robust quantitative background, acute analytical prowess, and keen market insight. My eight years of financial experience provide a unique perspective on customer value optimization and data-driven decision-making in sales strategies.
• As an award-winning Sales Manager with more than a decade at the forefront of the tech industry, my expertise lies in creating dynamic sales processes and developing new market strategies. I led a team that outperformed sales targets by 50% for three consecutive years through the implementation of an innovative sales training program.
• Transitioning from a 10-year career in healthcare management, my objective is to leverage strong communication skills, expansive network, and experience in leading high-performance teams to excel in a marketing and sales environment where I can affect positive change in consumer engagements and market reach.
• A rising enthusiast in marketing and sales, I am eager to contribute fresh ideas, unyielding energy, and a passion for consumer trends to a dynamic team. With a Bachelor’s in Marketing and hands-on internship experience, my objective is to deliver innovative solutions and drive meaningful consumer interactions.
• Having newly graduated with a B.A. in Communication, I am committed to applying my academic learnings and internship experience in social media campaigns to foster effective customer relations and enhance sales tactics within a fast-paced environment that values creative marketing strategies.

Showcasing Your Personality with These Four Marketing and Sales Resume Sections

Enhance your marketing and sales expertise with additional resume sections that spotlight both your professional skills and personal traits. Choose options that not only present you in a professional light but also reveal why colleagues enjoy working with you:

• My time - a pie chart infographic detailing your daily personal and professional priorities, showcasing a blend of hard and soft skills;
• Hobbies and interests - share your engagement in sports, fandoms, or other interests, whether in your local community or during personal time;
• Quotes - what motivates and inspires you as a professional;
• Books - indicating your reading and comprehension skills, a definite plus for employers, particularly when your reading interests align with your professional field.
• The layout of your resume should take into consideration your professional background while integrating vital sections and design elements;
• Highlight your most pertinent achievements for the role all through different sections;
• Be very specific when selecting your certifications, hard skills, and soft skills to showcase the best of your talents;
• Include within the top one-third of your marketing and sales resume a header and summary to help recruiters understand your experience and allocate your contact details. A skills box is optional, but it will help you align your expertise with the role;
• Detail the full extent of your professional experience with specific bullets that focus on tasks, actions, and outcomes.

Looking to build your own Marketing And Sales resume?

Resume Examples

How to harness social media to find your dream job, how to make resume margins the right size, resume critique like a pro: 11 steps walkthrough, how to write a resume after a career break, how to add self taught programmer on your resume, how many jobs should i apply for.

How To Write a Marketing Resume: Your Step-by-Step Guide (With Templates and Examples)

Preparing to write your marketing resume but not sure where to start? Then you’ve come to the right place. Keep reading for your complete marketing resume guide.

Although you may have the necessary skills and experience to land the marketing job of your dreams, you’ll need to do more. It is vital that you know how to write a marketing resume that sells your value to potential employers.

In this guide, we’ll highlight what you need to include in your marketing resume, walk you through the process of writing yours, and show you where to find the best resume templates. If you’d like to jump to a specific section, just use the clickable table of contents.

• What’s the main purpose of your marketing resume?
• What should you include in your marketing resume?
• How to write a marketing resume from start to finish: A step-by-step guide
• Where to find marketing resume examples
• Where to find marketing resume templates
• Marketing resume FAQs
• Key takeaways and next steps

Ready to perfect the art of marketing-resume-writing? Let’s go!

1. What is the main purpose of your marketing resume?

The main goal of your marketing resume is to show recruiters that you have the essential hard and soft skills and experience required for the job. Your resume should highlight your creativity and analytical skills—both of which you will need for any marketing role.

As much as hiring managers want to know that you’re a person, your marketing resume should contain more professional than personal information. It summarizes and presents the most relevant skills, qualifications, and experiences you have, allowing an employer to scan through and deduce whether or not you might be a fit for the role. It should be a simple, factual document (unlike your marketing portfolio , which is where you can really let your personality and your personal brand shine through!) 

2. What should you include in your marketing resume?

It can be quite the dilemma deciding what should and should not make it into your marketing resume. As much as you want to share detailed information about yourself and your skills, it’s important to keep it concise. You don’t want to create a 3-page resume.

These are the must-have sections and information for any marketing resume:

• Name and contact info: Include your  name, phone number, and email address.
• A personal summary: 2-3 profiling sentences at most, summarizing your abilities and professional goals. This is similar to the headline summary you can add to your LinkedIn profile.
• Links to relevant online profiles, like LinkedIn or a professional Twitter account.
• Link to your marketing portfolio: This is a personal website that highlights your skills and experience. You’ll find some marketing portfolio examples to inspire you here .
• Summary of key marketing skills: Include hard and soft skills relevant to marketing.
• Education: Share your educational background, especially major degrees and diplomas.
• Professional experience: Break down past job roles, including dates and your impact in each role.

Now we know what a marketing resume is and what it should include, let’s look at how to go about creating one.

3. How to write a marketing resume: A step-by-step guide

Now that you know what to include, let’s take a closer look at how to organize each section. We’ll also look into how you can use each section to highlight your value to the organization.

1. Choose a marketing resume template

Designing your own resume can be tedious, unless you’re a designer!  If you don’t have the time or know-how to make one from scratch, choose from the vast array of template options available. We’ll share a few places where you can find good templates later on in this guide. 

Keep the following in mind when choosing a template:

• Readability: Avoid overly aesthetic designs with illegible text. Design matters, but it would be pointless to submit a pretty resume that recruiters can’t read. 
• Design: We definitely recommend a pop of color on your resume, but keep it minimal. A two-column design might also make it easier to fit more information on your resume.
• Formatting: A 2018 Jobscan study showed that over 98% of Fortune 500 companies use an Applicant Tracking System (ATS) . These bot-like applications look out for keywords in resumes and are often unable to read images, charts, and other visuals. If your potential employer is one of such companies, then overly stylized resumes like infographic-style resumes, for example, may miss the mark.

In a nutshell: Aim to keep the layout and design of your marketing resume simple, clear, legible, and scannable for both humans and software!

2. Write a compelling summary

Your personal summary features at the top of your resume, and is your chance to pitch yourself—particularly when the job posting does not call for a cover letter. You should highlight your skills and the relevant experience you can bring to your new role, as well as what kind of opportunities you are looking for.

It can be nerve wracking to decide how to present yourself in three sentences. So, as a guide, here are three things to include in your personal summary:

• Unique selling point, i.e. your core skills and strong points, incorporating keywords from the job description
• Past work experience with quantifiable impact, if possible
• What you hope to bring to your potential role

Watch out: A common mistake people make in their summary statement is mentioning what they hope their potential new role will do for them. Sentences like “Marketer hoping to improve skills and gain industry experience” are a no-no, even for entry level jobs. Try these instead:

• Creative and analytical digital marketing specialist with expertise in email marketing. 2 years of experience growing a mailing list by 150% using marketing best practices.
• Seasoned digital marketing specialist working with B2B and B2C companies. 3+ years of experience developing and implementing SEO strategies to increase traffic and brand conversions by over 100%
• Social media marketer with proficiency in Google Analytics, PPC, and social media analytics. Team player with strong community-building skills and a tireless approach toward reaching marketing targets.

3. Add your contact information

This is crucial because recruiters often keep you updated about your application using the contact information provided on your resume. So, be sure to include a functional email address and phone number.

4. Add links to your marketing portfolio

In addition to your contact information and experience listed on your resume, hiring managers want to see your skills in action. Therefore, include a link to your marketing portfolio. This article explains how to create a marketing portfolio if you haven’t done so already. You can include a link to your marketing portfolio in the contact information section.

5. Highlight data-backed skills

This section allows you to expand on your personal summary. Again, refer to the skills mentioned in the job description. Of course, you don’t need to copy the description word for word, but make sure you prove your matching skills in this section.

Keep these other tips in mind for an impactful “Skills” section:

• Use bullet points to go straight to the point, saving time and page space, and making it easier for the reader to see your skills at a glance
• Skip the obvious skills like Microsoft Word proficiency and highlight skills that make you indispensable
• Include data to back up your skills . For example, how much did your SEO skills boost traffic? How many sales did your email marketing strategy generate? How much did your content strategy decrease your site’s bounce rate? Remember to use percentages for a stronger impact.
• Don’t forget soft skills like communication, teamwork, leadership, or community-building. As usual, add proof. How large a team have you led? How have you shown community-building skills? Be specific.
• Write in the active voice. Not only does this back up your communication and writing skills, but it highlights expertise more efficiently. For example, doesn’t “Led a team of 20,” sound better than “In charge of leading a team of 20…”?

6. Include your educational background

It’s natural to feel intimidated if you don’t have a degree in marketing , but that’s actually not necessary for starting a career in the field. There are many other ways to learn the necessary skills, many of which are transferable from other jobs, career paths, and fields of study .

Regardless of whether or not you’ve studied marketing specifically, be sure to mention your significant educational qualifications. Here’s what to keep in mind while filling out this section:

• Write your educational background beginning with your most recent qualification. 
• If you have a university degree and work experience, it may not be necessary to add your high school diploma—because it goes without saying that you have one. 
• Spell out your university’s name and mention the degree received in full. For example, University of Virginia, Charlottesville, VA Bachelor of Arts in Marketing [GPA] The same applies if you have a certification from a bootcamp or an online education provider.
• Where you do not have work experience yet, it might be worth showcasing any university honors, activities, or projects you’ve completed that are relevant to the field of marketing you want to get into
• If you do not have a university degree, mention your highest educational qualification and include any relevant certifications.

Read this article to find out which qualifications you need to become a digital marketing specialist .

7. Show your professional experience

Typically, in the marketing industry, your professional experience can outweigh any degrees or lack thereof. So be sure to include any and every relevant work experience. 

If you’ve never had a standard marketing job, talk about the times you tried your hand at marketing your own business. Did you ever manage your family’s business social media accounts? Do you have a blog for which you generate content ideas? Then share how much you’ve grown your audience. 

For each experience, add a subheading with the role, organization worked with, and dates showing the period spent at that role. Again, start from the most recent role to the least recent. The dates are vital because they show your career progression and the breadth of your experience. 

As you discuss your past roles, you also want to show the value you brought to past employers. So, use figures and specifically highlight what you accomplished during your time there. 

Now let’s take a look at some marketing resume examples to inspire you!

4. Where to find marketing resume examples

The following articles share some useful real-life marketing resume examples:

• Kickresume  

Before you start writing your own resume, we recommend reading through some of these examples to get a feel for what works well on a marketing resume. This will inspire you when it comes to creating your own!

5. The best marketing resume templates for 2022

As we mentioned, you can use a resume template to build the foundation of your resume. The good news is, there are lots of free, customizable options out there for you to choose from.

Here are some great resources for finding marketing resume templates:

• HubSpot’s round-up of free resume templates for marketing, sales, and service jobs
• Microsoft Word’s resume template
• Mac OS Pages resume templates
• Canva’s collection of free resume templates

These templates provide the basic framework and design that will ensure your marketing resume is professional, polished, and easy to read.

6. Marketing resume FAQs

Before we wrap this guide up, let’s answer some frequently asked questions about building a marketing resume.

How long should my marketing resume be?

Ideally, your marketing resume should be one page long, especially if you’re an entry level applicant. One-page resumes are easier to review and often present all the relevant information as concisely as possible.

If you’re a marketing veteran with years of experience enough to fill more than one page, then stick to a maximum of two pages. Any more than that and your resume is probably full of unnecessary information that will overwhelm the relevant content.

What is the best format for a marketing resume?

Marketing recruiters tend to prefer straightforward, traditional resumes. So, stick to basic, chronological resumes. 

As for document formats, .doc and .docx files are the most ATS-readable since they are text-based. But if the submission portal indicates that PDF files are acceptable, you can use those as well.

What will make my marketing resume stand out?

Clear writing, succinct bullet points, and obvious industry expertise will help you stand out on paper.

Should I optimize my marketing resume for certain keywords?

Yes, especially if you’re submitting your resume via recruiting software. Naturally, keywords such as “SEO” and “social media marketing” will pop up in most marketing resumes, so you don’t have to keyword stuff. However, it’s important to make sure you’re using industry terms as much as possible to keep your resume optimized.

What sections aren’t necessary for a marketing resume?

Some sections are optional and may be included based on your knowledge of company culture and whether you have room in your resume for additional sections. A few unnecessary but potentially valuable resume sections are:

• Career objective: Employers care more about what you’re bringing to the table than helping you build a career. So they may not be too interested in where you see yourself professionally in the future.
• Hobbies: This is also far from essential, but some hiring managers like to see a hint of personality. Plus, some hobbies speak to an analytic mind, grit, or even passion that helps managers see if you’re a good fit for the company culture.
• Relevant volunteer opportunities: These can be a great way to show expertise, especially if you don’t have strong professional marketing experience.
• Relevant honors or personal accomplishments: These can also speak to your personality and interests.

What’s more important, my marketing resume or my portfolio?

Both are critical. Not every job might require a resume, but it’s worth having one on hand to customize as needed instead of starting from scratch whenever you need a resume. Portfolios are crucial as a marketing professional; they go a long way in proving your skills and experience.

7. Key takeaways and next steps

Learning how to write a marketing resume can help you stand out from other applicants. To write a resume that gets recruiters’ attention, you have to be specific, data-driven, and strategic. Highlight your unique selling point as well as essential soft skills. It is also vital that you pay attention to the job description itself to know which skills to focus on in your resume.

Keep these steps in mind:

• Find an effective marketing resume template
• Write a compelling summary
• Add contact information, social profiles, and portfolio links
• Don’t forget to add educational qualifications
• Include skills and professional experience

You’re all set to write a winning marketing resume! If you’d like to learn more about forging a career in digital marketing, why not try out this free, self-paced course ?

You may also be interested in reading these guides:

• Am I a good fit for a career in digital marketing?
• How to create an awesome marketing portfolio: Your step-by-step guide
• The ultimate digital marketing specialist salary guide

How to Write a Marketing Resume Hiring Managers Will Notice [Free 2023 Templates + Samples]

Updated: January 11, 2023

Published: February 26, 2014

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market.

It's ironic, but many marketers have a hard time selling themselves. Turning the spotlight inward is difficult, but this is a skill all marketers need to perfect if they want to grow in their careers.

hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '4ec95757-585e-40cf-9189-6b3885074e98', {"useNewLoader":"true","region":"na1"});

In this article, we'll show you both new-aged and tried-and-true methods for building the perfect resume. You'll find resume templates and examples that have worked for our team here at HubSpot and folks in successful careers at other companies.

12 Free Customizable Resume Templates

Fill out this form to access your free professionally-designed templates, available on:

• Microsoft Word
• Google Docs
• Microsoft PowerPoint
• Google Slides

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

Qualities of a Great Marketing Resume

• Neatly formatted layout
• Well-written descriptions
• Accurate dates, locations, and titles
• Appropriate length-to-experience ratio
• Free of grammatical errors and typos
• Submitted in PDF format

A great marketing resume should be well-written, neatly formatted, and have an appropriate length-to-experience ratio. It should contain details of your employment and education as well as your unique value proposition.

Plus, depending on the company and the job, you can also add skills, certifications, and other sections to your marketing resume.

How long should my marketing resume be?

While there's much debate about whether a resume should be one or two pages long, it really depends on how much experience you have. If you have under five years of experience, one page should work fine. Even if you have several jobs or have worked at different companies, you should be able to consolidate the marketing-specific experience onto a page and omit any roles that are not transferable.

Once you approach six or more years of marketing experience, it's alright to have a resume of two pages. Beyond eight years of marketing experience, you're likely aiming for a leadership role or a complex independent contributor role where a wealth of experience both inside and outside of marketing is valuable. In this case, use your best judgment to determine the length of your resume as it may be longer than two pages.

To figure out how long your resume should be, consider the following:

• Are all of the bullet points on my resume relevant to the job description?
• Does my summary paragraph (if applicable) communicate actionable skills?
• Could my summary be shorter and communicate the same information?
• Is there any redundant information on my resume?
• Can I remove any bullet points and mention this information in a cover letter?
• Can I remove any bullet points and mention this information in an interview?

With these tips in mind, let's start crafting your marketing resume.

How to Write a Marketing Resume

If you're a marketer whose resume could use a refresh, don't worry. With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters.

1. Start with a marketing resume template.

To make things easy and increase your effectiveness, don't start from scratch. Resume templates give you a starting place for layout and formatting as well as inspiration for what to include.

Featured Resource: 12 Free Resume Templates

Download 12 free designed, formatted, and customizable resume templates here . Take a look at them, and then use the advice below to customize your resume and make it rise above the rest in the stack.

Alternatively, there are resume builder tools out there that can help as well.

2. Know your target audience.

You'd never start a marketing campaign without knowing who you want to reach, right? That’s because once you know your target audience, it's easier for the other decisions to fall into place.

The same logic applies to your resume. If you know who will read it and what's important to them, you can shape your message accordingly. To do this, you need to think about the type of job and company you're hoping to work for.

Ask yourself questions like:

• Is the job purely inbound marketing, or will it require outbound work?
• Will you be a specialist or a generalist?
• Who is the employer — an agency with a buzzing digital marketing team in place already, or a small company looking to leverage the power of social media to grow their sales? Or maybe it's a marketing department within a large and established corporation?

Once you've outlined what's most important to the company and job you're applying for, you can carefully target your resume to them. You'll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager. (For clues about which skills different marketing roles typically require, read this blog post on marketing job descriptions . You can borrow phrasing from those for your own resume.)

3. Define your unique value proposition.

You have a unique blend of skills, characteristics, and experiences that make you different from every marketer. To create a truly effective resume, you need to define exactly what this unique blend is — we'll call this your value proposition .

To develop your own value proposition, think about what separates you from other marketers. Is it your in-depth knowledge of marketing analytics? Your ability to write irresistible headlines? Perhaps it's your talent for creating compelling videos? Or maybe you have an impressive record of using social media to drive sales growth? Whatever it is, you can use it to set your resume apart from the crowd.

To a large extent, your value proposition depends on the type of positions and companies you're targeting. Large and small companies often look for completely different skill sets, as do companies in different industries. So as you think about what makes you uniquely valuable, and how that aligns with the jobs you're applying to.

4. Describe impact, not features.

One of the oldest copywriting tricks in the book is FAB (features, advantages, benefits).

By selling benefits over features, you're better able to resonate with your audience because you're actually painting a picture of what life will be like with the product or service.

The same goes for your resume.

When writing your resume copy , summarizing your experience, or formulating your objective, don't simply rely on what you've done. Instead of creating a list of duties (features) under each role, outline your accomplishments (benefits). These provide a clearer picture of who they're hiring if they choose you.

For example, instead of "Monitored SEO campaigns," the following makes a much stronger statement: "Increased organic traffic by 56% in one quarter."

As a result, the hiring manager is challenged to wonder, "What would life look like if we benefited from this impact?"

5. Determine your messaging strategy.

It’s crucial to determine your messaging strategy — before you write a single word of your resume. That's what you do when you're running a marketing campaign, isn't it? Here are some of the things to think about:

• What is the best structure for your resume in order to highlight your value proposition?
• Which keywords will your ideal employer be looking for?
• How can you give real-world examples of your value proposition in action? (Think about campaigns you've run, social media successes, ideas you developed, etc.)
• What is the best layout and design to reinforce your message?

All these decisions should be made before you start writing, and they should all be made with your target audience in mind. That way you can be sure that when potential employers read your resume, it will immediately strike a chord.

6. Don't overcomplicate things.

Just like the marketing adage says, "A confused mind says no."

The best way to convey an idea is... simply. Even when the topic is complex.

With this in mind, consider what message you want to send and keep the copy clear and concise to support it.

Use the layout of your resume to help in this endeavor, and don't be afraid to trim any unnecessary bits.

7. Make sure your resume gets seen.

If you don't already have a connection at the company you're applying to, you'll most likely need to apply through an applicant tracking system. This process is what makes it so critical to upload it in a format that allows all recipients to read it as intended, like a PDF. That way, none of the original formatting or spacing is lost in translation, making it really difficult to read from a recruiter's perspective. Although they'll still have access to your resume, confusing formatting might distract them from the content.

Once you send in your resume, the computer service will scan it for relevant keywords that have been programmed in advance by the recruiter. Then, the system will recommend you or pass, depending on how many keywords and phrases are included in your resume that match what the recruiter's looking for.

Don't worry: Even if your resume is passed, it doesn't mean your resume won't ever get seen by a real human. But it's best not to rely on that. Instead, think about which keywords the recruiter will be looking for by making a note of all of the skills you have that are relevant to the job description. Then use those keywords in your resume before you submit it.

The keywords you include might be the names of the social media sites you use, analytics or CRM systems you know, and software programs or SaaS systems you’re familiar with. Make sure you've included these terms as seamlessly as possible throughout your resume (where relevant), and add any outliers at the very bottom under a "Technical Skills" or "Digital Marketing Skills" section.

Marketing Resume Best Practices

• Keep it brief.
• Use simple formatting.
• Pay attention to the quality of your writing.
• Include your location. Highlight your education intentionally.
• Be consistent with company names and job titles.
• Include enough bullet points in each section.
• Don't forget to add your dates of employment.
• Consider adding interests and hobbies.
• Let your personality and character shine.

Sure, computers may be used in the initial screening process, but it's humans — with real feelings, pet peeves, hobbies, relationships, experiences, and backgrounds — who are ultimately reading and evaluating our resumes.

They're also the ones who get annoyed when we don't put our employment record in chronological order; who just don't feel like reading paragraph-long job descriptions; and who get excited when you went to the same college as them. So to get a sense of what really matters on a marketing resume, I asked some hiring experts what they actually care about when they scan resumes, and here's the inside scoop on the tips they shared with me. (By the way, don't miss out on what they said about cover letters at the end.)

1. Keep it brief.

Limit your resumes to one page if you can. It takes hiring managers six seconds to decide whether they like your resume or not. If they do, they'll keep reading. If they don't... well, it's on to the next. So, chances are, they won't even get to page two.

In some cases, bleeding onto another page is OK, especially if you have a lot of really relevant experience. But if you have to do that, just don't exceed two pages. Remember, recruiters can always look at your LinkedIn profile for the full story. (Because you've completed your profile on LinkedIn, right? )

2. Use simple formatting.

Formatting speaks to the way candidates collect their thoughts and organize their ideas. As HubSpot's VP of Sales Productivity and Enablement Andrew Quinn explains it, "A candidate's resume is their ad to me. How are they structuring this ad so I get a clear picture of what they're capable of?"

There's a fine line, though. You have to strike a balance between making your resume stand out and keeping the formatting consistent.

Below is an example resume with great formatting that's easy to read. If you like the format and want to use it as your own, you can find it among our free downloadable resume templates here.

Simply put, infographics are hard to understand. Creativity is encouraged when applying for design roles, but use your portfolio to let that skill shine. Plus, you'll have a lot more wiggle room to show off your talents outside of a static medium like a PDF version of your resume.

Below is an example of a creative format that's still easy to read and understand. It was made using the Apple desktop app iWork Pages , which can be exported as a PDF so none of that beautiful formatting gets messed up in translation.

"Formatting, spelling, syntax, and structure are all evidence of attention to detail," Quinn told me. "This is important for any job, but especially if you're applying to a job where attention to detail matters." If you're applying for a writing position, this is even more important.

4. Include your location.

When it comes to location, hiring managers want to know if you'll need to relocate. If you already live near the company's office, great! If you would need to relocate, then there are more options both you and the hiring team will need to think through. Hiring managers can't legally ask you directly where you live — but omitting your location may raise eyebrows. Even P.O. boxes could be concerning.

If you do need to relocate, you should still include your current, out-of-town city and state on your resume, but be prepared to answer relocation status questions in an interview. If the company doesn't offer relocation packages or remote options, will you be able to afford to take the job and move anyway?

If not, you're better off applying for roles in your area, roles that mention relocation assistance on the application, or roles that are remote-friendly.

5. Highlight your education intentionally.

Which is more important: Where you went to school, or what you studied?

It depends on the job you’re applying for and the level of the role within the company.

In most cases, your degree should make sense for the role. Hiring managers are looking for the tie-in; what's relevant about what a candidate's done in school. That doesn't mean only marketing majors can apply to marketing jobs — marketing teams might hire someone who came out of creative studies like liberal arts, graphic design, or writing. An engineering team, on the other hand, probably won't hire someone without a computer science degree.

Three to five years after college or graduate school graduation, you can move your "Education" section to the bottom of your resume — unless you connected with someone through an alumni network or if you know an executive there who also went to your school.

The same thing applies if you haven't completed your degree. Basha Coleman , Historical Optimization Marketing Manager at HubSpot adds, "Not every job requires a degree these days. Relevant work experience and transferable skills are just as valuable. Focus on highlighting your experience so the hiring team can see your expertise."

Want to take your marketing education to the next level and make your resume even more appealing to potential employers? Become a certified inbound marketing professional with HubSpot's free marketing certification .

6. Be consistent with company names and job titles.

Hiring managers will look at where you've worked before (do they recognize the company names or know anyone who works there?) and your titles at those companies.

"If you're applying for a sales position at a software company like HubSpot, we're looking for experience selling software," David Fernandez , former Recruiting Team Lead at HubSpot, told me. "If you're applying for a services position, we're looking for customer-facing experience."

7. Include enough bullet points in each section.

Each position you've had should be accompanied by no more than five to six bullet points. Remember, these hiring managers are scanning your resumes really quickly, so you want to make it easy for them to find and digest the relevant information by consolidating the most important points and putting them first. Paragraphs are a big no-no.

Luckily, you work in a profession where everything can be measured and analyzed, which means it's relatively easy to tell an impressive story of success. Think about all the ways your work can be quantified through hard data and then fill your resume with action-packed bullet points that convey the value you've added.

Focus on accomplishments first before responsibilities and duties. If you had a senior management role, include the number of people you managed. If you built a program from the ground up, call that out.

Also, include goals and metrics that hiring managers can use to compare you against other candidates, and make sure those metrics make sense so you don't confuse the hiring manager. Run the metrics by a family member. I'm serious. If they make sense to them, then they're all set. If not, then you weren't clear enough and you need to tweak the language.

Examples might be increasing social media engagement, improving SEO ROI, driving increased web traffic, reducing bounce rates, boosting landing page conversions, etc. Once you have a list of your results, choose the best four or five and turn these into bullet points like these:

• Drove 37% improvement in newsletter clickthrough rates by rewriting sales copy.
• Grew ecommerce sales 23% in just 6 months by redesigning and A/B testing all landing pages.

8. Don't forget to add your dates of employment.

Job hopping isn't the red flag it once was. These days, switching jobs is not only necessary for career growth but it's often cited as one of the fastest ways to grow financially, too.

So don't be afraid to list several back-to-back stints at different companies in a short period of time. As long as you've included your achievements in each role, you're golden.

If you took longer than six months off of work, explain the gap on your resume . If it's something like teaching or the Peace Corps that you can describe like a job, then you can insert it into your resume just as you would any other position:

9. Consider adding interests and hobbies.

Character is something hiring teams are constantly on the lookout for in the candidates they interview and hire. Although character is easily picked up on in person, it's not impossible to get an impression of a person's character from their resume.

To showcase character in a one-way document, Editor in Chief of LinkedIn's Marketing Solutions Blog, Tequia Burt , encourages candidates to be confident in their ability to do the work they're applying for. She adds, "Take pride in what you do. Don't focus on how others will perceive you. Show them how you perceive yourself."

Burt continues, "Be real. Be yourself. Be the best at what you do and let that shine through in your resume." The perfect way to do this is by sharing interests and hobbies.

10. Let your personality and character shine.

Whether you should include interests and hobbies on your resume depends on the company culture and the job. If you're applying for a creative role, hobbies like photography and painting could be interesting to an employer. If you're hiring for an accounting role, then a hobby like skydiving wouldn't be good to include — hiring managers might categorize you as a risk-taker, and do they really want a risk-taker managing their money?

"Think about the conclusions someone could draw from your hobbies relative to the role you're hiring for," Quinn advises. "Do they enhance or detract from the image you're trying to convey? If you know the culture embraces unique individuals that have a broad background and set of interests, then it could be useful information. But conservative organizations probably don't care what you do in your free time — in fact, they could interpret outside hobbies as distractions."

Companies with cultures like HubSpot's want their employees to have some personality and invest in outside interests. So if you're applying to join that kind of culture, an "Interests" or "Hobbies" section could benefit you.

Before including or omitting this section on your resume, gain some intelligence about the company’s environment and culture. (And check out HubSpot's culture code if you haven't already.)

Outdated Resume Practices

Once you've created your resume, you should double check it for errors, mistakes, clarity, or inaccuracies. Use this checklist to ensure your resume presents you and your experience in the best light to marketing recruiters and hiring managers.

1. Using personal statements and objectives.

In fact, we recommend skipping these altogether. Frankly, they're irrelevant. I've spoken with HubSpot recruiters about numerous times where candidates put the name of another local company on there — huge mistake.

Instead, replace it with a "Skills" or "Key Skills" section at the top of your resume, in column format, that highlights the top six to nine skills applicable to the role you’re applying for. Be sure to change these skills for each job and use the job description as a guideline.

Don't plagiarize the job description by any means, but you can pull out key phrases. For example, in the example below, one of the listed skills is "Deep understanding of the consumer lifecycle." That's because the job description asked for exactly that: a deep understanding of the consumer lifecycle and customer journey.

2. Sending an editable file.

This is a big no-no for any industry, but especially marketing. Sending an editable resume file carries many risks:

• It could lose its formatting, making it difficult to read.
• It could accidentally be edited or have content deleted.
• It requires the recruiter to make a few extra clicks to open and download the file.

Instead, submit your resume as a PDF anytime someone asks to see it or when you're applying for a role. Your resume is your professional reputation on paper, so be sure you're the only one who can change it.

3. Submitting a cover letter.

Cover letters vary in importance, depending on the industry or company to which you are applying. Many companies that require you to write a cover letter will read it, but they'll focus mostly on your resume.

With this in mind, it's best practice to draft a cover letter just in case. And you don't need to create one from scratch for each role. Basha Coleman suggests creating a cover letter template. "This can be the base of your cover letter, but it still gives you enough room to customize. That way, you don't feel as overwhelmed when you realize the job description requires a cover letter."

Here's the cover letter template she created as a new marketer applying to roles in her first few years after college:

Make it your own: Use a simple resume format, 10-12pt font size for the body copy, and use actionable statements with quantitative wins.

2. Andrea Fitzgerald

Make it your own: If you have 6+ years of experience or are applying to a leadership role, go in-depth about your related experience (even if it means using two pages).

It's Just Like Marketing

As a marketer, you have a talent for communication and a solid understanding of what makes people buy. The good news is that by applying this knowledge to your own resume, you can easily stand out from the crowd.

Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

Related articles.

5 Best Answers to "Why Do You Want to Work Here?" [+ Why They Work]

Resume Tips to Get You The Job You Want, Straight from Recruiters

How to Decline a Job Offer

How to Use Transferable Skills to Change Careers

The Ultimate Collection of Resume Templates for 2023

Resume Format Tips You Need to Know in 2020 [Sample Formats Included]

14 of the Stupidest Cover Letter Mistakes to Avoid

10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume

21 Things Recruiters Absolutely Hate About Your Resume

What Do Recruiters Look for in a Resume? [Infographic]

Resume templates to create a killer resume for your job application.

The weekly email to help take your career to the next level. No fluff, only first-hand expert advice & useful marketing trends.

Must enter a valid email

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy .

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You've been subscribed