long term goal essay mba

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Tips for mba applicants: the short-term and long-term goals essay.

When you're applying for a Master's in Business Administration (MBA) program , the short-term and long-term goals essay is an essential element of your application. Effective creation of this essay requires a clear strategy, covering all the subtle nuances of a successful response. This is your opportunity to convey to the admissions board, intelligently and succinctly, your top-notch qualifications, your future vision, and your goals as a successful business leader. Perhaps most importantly, you must elucidate why their MBA program is the perfect one to help you reach your highest aspirations.

Read on to learn expert tips for crafting a compelling short-term and long-term goals essay that details your aspirations as an MBA student and a successful leader.

What Is the Short-Term and Long-Term Goals Essay?

The specific wording of the short-term and long-term goals essay request may vary from one graduate program to another, but all MBA admissions teams rely on this essay to help determine if you’re a good match for their program. You will be asked to explain why the MBA program to which you’re applying is essential for achieving your career goals. In many cases, the essay requirement includes several questions; you must carefully consider all of them and address all of them within your essay.

The questions you’ll see in the MBA short-term and long-term goals essay request are likely to include:

• Why did you select this MBA program?
• How do you envision this MBA program further transforming your personal and professional growth?
• What professional benefits do you hope to attain from this MBA program?
• How do you envision your post-MBA future?
• What are your short-term professional goals?
• What are your long-term professional goals?
• How will this MBA program help you achieve your short-term and long-term goals?

To answer such specific questions thoroughly, you need a clearly defined sense of self-worth: an honest view of your personal qualifications, skills, experiences, and aspirations. You also need detailed thought and communication skills. Convincing the admissions team that you are an ideal candidate requires a concise, compelling response.

Drafting the Short-Term and Long-Term Goals Essay

In order to define your short- and long-term professional goals, you must have a specific understanding of the differences between them:

Short-term professional goals help define where you envision yourself immediately after attaining your graduate degree. They offer precise indications of your intended career path, including your preferred type of industry, company, role, skills, and responsibilities.

Long-term professional goals describe how you envision your career development well into the future, perhaps 20 or more years beyond graduate school.

Gather the important materials that detail your professional history: your CV, current or previous work evaluations, awards, certificates, and letters of recommendation. Use these materials to identify your unique professional strengths, skills, past experiences, and goals.

Carefully build a list of reasons for applying to the MBA program you've selected. Examine the program's published literature, keeping a keen eye out for specified educational outcomes that are closely aligned with your personal and professional goals.

Now it's time to draft your short-term and long-term goals essay. You're well prepared, armed with a full complement of information about your own strengths and those of the program to which you’re applying . Without regard for sentence length or structure, answer every essay question as fully and clearly as possible. Consult your documents for appropriate wording, titles, dates, and other important details. Brainstorm every idea and put it in writing. The resulting paragraphs will be your rough draft, which you’ll now set out to polish.

Refining the Short-Term and Long-Term Goals Essay

Start refining the paragraphs into concise, compelling statements that speak directly to the point. It’s important to set an optimistic tone from the start. Express yourself confidently, decisively, and clearly. Weave appropriate examples into your short-term and long-term goals essay, taking care to answer the questions fully, without exceeding word-count limits.

Use these five tips to craft an impressive, persuasive essay:

Immediately Command the Reader's Attention Begin with compelling statements describing your long-term professional goals and summarizing how your past experiences inform your vision of the future. Provide a synopsis of your strongest achievements and explain how they inspire your MBA goals.

Convey the Significance of Your Goals Widen the context of your goals by explaining why they are important to you and how achieving them will serve a greater good. Emphasize your analytical skills by identifying a problem you wish to solve in your career, and describing the benefits that may result.

Highlight Your Qualifications Promote yourself as the ideal person to achieve your long-term goals. Discuss your passion for success, detailing your relevant professional skills, specific work experiences, and related achievements. Summarize how your unique history and qualifications inspire and qualify you as the right person to achieve your post-MBA professional aspirations.

Discuss Your Program-Specific Goals Focus on the opportunities offered by this MBA program: the knowledge and skills you hope to develop, faculty members with whom you hope to study, local internship and employment that this program can help you pursue, and so on—all items that are unique to this MBA program, rather than common to many. Discuss your ambitions for expanding and strengthening particular skills during your time in the program. Detail ways in which you plan to utilize the unique benefits which your chosen program can provide.

Conclude With a Call to Action Your concluding paragraph should discuss the ways this MBA program will help accelerate your professional growth. Discuss your short-term goals by describing your immediate, post-graduation career plans and the ways in which they’ll empower you to reach your long-term goals. End your short-term and long-term goals essay with a confident call to action, requesting admission based on your clearly defined passion, personal qualifications and aptitude for successfully realizing your professional goals.

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How to Get the Adcom Excited About Your MBA Career Goals Essay Plus an Example

In last week’s article, we provided some tips to ensure the short-term goals you share in your MBA career goals essay will resonate with the admissions committee. We shared that your post-MBA goals should be specific, realistic, and logical. This is all true, but it’s only one piece of the puzzle. While a strong short-term MBA career goal will demonstrate to the admissions committee that you understand the type of companies that hire out of their program, it won’t get them excited about having you as part of their incoming class. This is where the long-term component of your MBA career goals essay comes in. By long-term MBA career goals, we mean your end game – where you see yourself at the pinnacle of your career. 

Don’t think small or hold back here, it’s ok to be ambitious. Top MBA programs aren’t looking for people who are afraid or unable to dream big. Exactly the opposite – they want to educate the next generation of leaders who will leave an indelible mark on the world. Intimidated? We get it! However, with some deep reflection, research and soul searching, we know your dream job is out there (or maybe it isn’t yet and your plan is to create it – that’s fine too!).

So that’s the big picture. Here are some guiding principles to use as you think about your long-term MBA career goals. At the end of this article, we’re also sharing a strong MBA career goals essay example from a past client that really puts our advice into practice.

1) Your Future Should Connect to Your Past

A great place to start when brainstorming your long-term career goals is with your past. Think about situations – whether early in life, in college, or throughout your career – where you’ve felt truly fulfilled or energized. What was it about these situations that made you feel this way? Is there a common thread between them?

As an example, perhaps in college you built a new campus organization from the ground up and loved the sense of ownership you had during the experience. Fast forward to your current job, perhaps the most exciting project you’ve been involved with was helping your company enter a new market or launch a new product. The connection I see between these two things is an entrepreneurial spirit, which is something that could absolutely factor into your ultimate career goal.

Beyond a linkage to your underlying passions or motivations, your long-term goal should have a more tactical connection to your past. It’s hard to make the case that you want to pursue a certain path if you haven’t had even a touch of exposure to it in the past. For instance, if your pre-MBA career is in investment banking, it would be hard to justify a long-term goal as the founder of a nonprofit (unless another part of your background is heavily social impact focused).

Said simply, there has to be a solid ‘why’ driving your long-term goal that the adcom will understand within the confines of your application and specifically within your MBA career goals essay.

2) You Don’t Have to Reinvent the Wheel

A common concern I work through with clients is how to differentiate themselves if their long-term career goals are ‘typical’. For instance, someone who followed the investment banking / private equity pre-MBA career path and wants to remain in the private equity space throughout their career.

Rest assured that targeting a finance career (or consulting, etc.) is ok! Remember that large portions of the graduates from top MBA programs go these ‘typical’ routes (see statistics at the far right of this table ) and a notable amount of them remain there for the long haul. Clearly the adcom is amenable to these goals.

I do, however, encourage my clients to make these types of goals ‘their own’.  Each of these careers has numerous areas of specialization, whether that be an industry focus, investing philosophy, etc. By identifying one about which you are passionate, rooted in past work or personal experience, makes the goal more unique and interesting.

If not an industry specialty, perhaps you are passionate about a certain leadership philosophy (like Ray Dalio, a Harvard Business School graduate, and his ‘idea meritocracy’) or a cause that could be tied in with your future career ambitions. The key, if you are targeting one of the more common post-MBA careers (and even if you aren’t, quite frankly), is to put your personal spin on the goal and tie it in with the values and passions that make you who you are.       

3) Rome Wasn’t Built in a Day – Your Career Goals Shouldn’t Be Either

As I said earlier, arriving at authentic, well developed long-term MBA career goals is hard – and that’s exactly why it matters to the admissions committees at top MBA programs. I find that many applicants rush to a conclusion about ‘what they want to be when they grow up’ without enough self-reflection and end up with a goal that is run of the mill and uninspiring.

Take the time to research where MBAs that have gone into your field of interest have ended up 10 to 20 years after graduation. Read about business leaders you admire and the path they followed to get where they are. Last and most important, network with alums of your target programs that have gone into your field of interest.  These things will get your wheels turning and help you develop a compelling narrative for your application, while inspiring you to set and achieve lofty goals.  

An MBA Career Goals Essay Example

To help put theory into practice, below is a career goals essay example from one of our past clients that does a particularly good job of incorporating the advice we’ve shared in this and last week’s article.

Prompt (Columbia Business School) : Through your resume and recommendations, we have a clear sense of your professional path to date. What are your career goals over the next 3-5 years and what, in your imagination, would be your long-term dream job? (500 words)

As a first-generation immigrant to the US, I was raised on the principle of investing in the future. My parents gave up their life in <country> to invest in better education and career opportunities in the US for me and my sister. When I moved to New York and struggled to learn English in 6th grade, I spent two months of my allowance on several pocket-size notebooks and pens that I carried around to jot down unfamiliar words that I would later look up in the dictionary. This habit earned me a few jeers on the playground, but I knew the long-term pay-off – mastering the English language – would be worth it.

This long-term lens continues to shape my career. At <Company>, I have stepped up to become the biomass industry lead analyst because I believe in the potential of the industry to be one of the long-term environmental solutions for carbon emission. I was particularly excited to lead a meeting in 2019 with a multi-billion dollar <Client> to share my biomass industry analysis, helping drive their investment in sustainable energy infrastructure. However, given the scope of credit rating analysis, I often find myself disappointed that I have no stake in the investment decision outcome. I want to be in a position to directly invest in companies that have a positive long-term impact. As such, I want to become an investment manager focusing in ESG (Environmental, Social and Governance) investing, which targets responsible investing opportunities.

In the next 3 – 5 years after CBS, I plan to work as a research associate for an asset manager or investment fund that has an ESG focus, such as Neuberger Berman or PIMCO. I hope to convert my summer internship into a full-time position at one of these funds, as did <Name> (’20). My goal as a research associate is to leverage my investing skills and application of ESG concepts garnered from my Columbia MBA, the Value Investing program and the Three Cairns Climate Fellowship in particular, to lead teams in crafting investment portfolios that meet the long-term investment objectives of ESG investors. From managing the entire investment process, I’ll understand every aspect that is factored into an investment decision, strengthening my analytical acumen and ultimately growing my network and reputation in the ESG investing community that will help me achieve my dream goal.

My dream job is to be the founder and CEO of a global ESG-focused investment fund that manages the entire ESG investment process in-house – from formulating the top-down ESG selection process to executing on the investment decisions – as most funds either offer ESG as one of many investment options or largely depend on third party analytics as an input to their ESG investment decisions. This tailored in-house investment approach would offer much-needed transparency, enabling investors and stakeholders to monitor the impact that their investments are making. From my personal experience, I fully understand what it means to “invest in the next generation”, and I firmly believe that ESG is a powerful way for investors to focus beyond monetary return.

Need help applying this advice to your own situation? We would love to help. Click here to schedule an initial consultation. 

Katie is a passionate mentor and coach, helping her clients craft a unique, compelling story by leveraging her experience as a corporate executive, alumni interviewer, and campus recruiter. Before completing her MBA at Kellogg, Katie spent five years in banking where she learned practical finance skills as well as how to operate in a demanding, high pressure environment. She pursued an MBA in order to transition to an industry role where she could utilize her finance knowledge to drive change within an organization. Post-MBA, she worked in finance and strategy for a leading CPG firm, progressing to an executive role leading the finance function for a $2B business segment. Her experience managing diverse teams led to a passion for developing others. In addition to her day-to-day responsibilities, she led her firm’s MBA recruiting efforts and served as an alumni admissions interviewer for Kellogg.

MBA Career Goals – Crafting a Compelling Short-Term Vision

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How to Write a Perfect MBA Goals Essay

May 5, 2023

What are goals?

Can i keep my goals vague, what do clear, detailed goals look like, an interview-winning formula, past experience, future goals, present mba, answer the question.

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UPDATE: This article was originally posted on July 10, 2018. It has been updated with new information and tips below. 

It’s not always phrased the same way, but each school is asking for the same thing: your goals essay . 

Your response must be a personal statement that describes much more than just your short- and long-term goals (though they are, of course, the key to the whole essay). Crafting a compelling goals essay that lands you an interview means giving context to your goals and showing that you’ve thought through them enough to be specific and realistic.

In other words, a good goals essay will include both your short- and long-term goals as well as the context and motivation for having those goals, past experience you have in the field to support your plans (and ideally, some storytelling !), as well as the impact you envision making in those positions. 

As you can see – goals alone are not enough. You will need to support them with other elements to convince the admissions committee to accept you into their program. To help you understand how to craft a convincing goals essay, we’ve compiled some of our best tips below.

While it may seem obvious, let’s start at the beginning: what are goals in terms of your MBA essay ?

Goals are what you imagine becoming as a future professional. Your short-term goal is what you imagine becoming immediately after earning your MBA from your dream program. Your long-term goal is the eventual position you hope to achieve in your field (this could be anything from 5-10 years to where you see yourself at the end of your career). 

This means that your own vision of your future career path must be crystal clear since no elite business school will admit candidates who do not state clear, well-argued goals . After all, why should the admissions committee grant you a precious spot in their program if you cannot show them exactly how you plan to use it?

Let me repeat that just to be sure: your essay must state clear, detailed short- and long-term goals. 

You may be tempted to keep your goals vague to allow for the many possibilities available to you in the future. After all, how can you be sure that you will still want your current desired position after 15 years? Sometimes, we even see candidates who would prefer to argue that they just don’t know what their goals are and instead hope that business school will help them figure that out.

Neither of these strategies will land you a spot in a top-tier MBA program. The admissions committee knows that things change and that your goals may change, too. But they want to see that you have thought clearly about how to translate your passions and dedications into a plan, and for this, specificity is key. They particularly want to see, as of now, what you plan to do with your MBA so they know you will use it wisely.

Chicago Booth, for example, explicitly states the need for clear goals when outlining who they are looking for when analyzing applications:

Arguing that you hope that an MBA will point you in the right direction long-term is also not the solution. Remember, the one thing that all programs ask is about your goals. Revealing that you have no idea will get your essay – and your candidacy – set aside.

So, no, you cannot keep your goals vague in a winning MBA admissions essay.

The key to a good goals statement is clarity and detail. Failing to provide this can leave the reader feeling like they do not fully understand your goals – and that you don’t, either. 

Avoid vague goals like, “I want to work for a Fortune 500 company,” because who doesn’t? According to a Bentley University admissions team member , it’s much more effective to do your market research and choose a specific organization you’d like to work for because they are particularly innovative, socially responsible, etc. Be sure to show why you are aiming for the role and organization in your statement, not just what . 

Furthermore, your chosen goals demonstrate your “career risk” to the admissions committee. In other words, they show the admissions officers how likely you are to succeed in the future and how well their program can set you up for success. 

If your goals are vague, they will not be able to determine your career risk and your application will likely be rejected.

For example, in her first draft, one of our clients initially wrote:

 “My goal is to increase sustainability in major Brazilian companies.” 

However, there are some key elements missing in her statement. Who does she plan on working for and in what field? What kinds of sustainability? What kinds of companies does she aim to do this for? All of these things leave the reader wondering if the candidate actually knows what she wants to do in the future.

In a good goals statement, however, all of these questions will be clear. Take a look at how the candidate’s long-term goal developed by the end of the editing process with our team :

“In the long-term, I hope to become a principal at BCG who focuses on emphasizing sustainable solutions by promoting renewable energy in consumer goods companies across Brazil. In this position, I can not only help companies become more sustainable but reinforce this mindset among BCG teams in order to increase widespread environmental awareness in business.”

Not only is her long-term goal clear but she also details a plan to manifest this goal. Specifically, she names the position and company she hopes to work for as well as how she plans to focus on sustainability in that position.

In other words, by adding detail, you also add clarity to your MBA goals.

If nothing else, you must be specific enough to name both the position you hope to hold in the future as well as the company (or an example of the type of company) you plan on working for. If your goals do not feature these elements, I can tell you right now: they are not specific enough.

Looking for example goals essays to help you start writing? Our MBA Resource Center has dozens of successful sample essays, in addition to all types of essays from countless schools, brainstorm guides, resume templates, interview mocks and answer models, and much more. Find out more about your one-stop shop for MBA application success here .

If you’re still not quite sure what you want to do post-MBA, you may want to consider career coaching before endeavoring to write a convincing goals essay. 

Assuming you have some rock-solid goals in place, let’s get started!

Try to think of the MBA goals essay as a story. The important components of the story are your past, present, and future and how they all connect. Specifically, how they connect should look like this:

Past Experience + Present MBA = Future Professional Goals

Your story should flow well between these components, building upon each of them and creating a unified narrative. However, that narrative shouldn’t follow a ‘past, present, future’ sequence at all since it’s difficult to explain why a particular program is perfect for you if you haven’t stated your goals yet. 

Instead, go with a ‘past, future, present’ format . This means talking about the skills, strengths, and lessons learned you’ve accumulated, showing how all of this has led you to decide on your short- and long-term goals, and then putting it all into the context of the MBA you’re applying to (including how the program complements your previous experience and fills in gaps before you are prepared to achieve your goals). Organizing your essay in this way will provide clarity and a pleasing flow to the information.

Now let’s look at what each section should include.

Whether the question asks for it or not, a little bit about your work history is important to include in this essay. It gives context to your goals, proof that you have relevant experience and motivations related to your goals , and sets up the argument for why you’re applying for that specific MBA – a crucial aspect of your MBA goals essay. Bonus points if it also sets up the type of impact you envision for your goals.

If the question does ask about your career progress to date, keep in mind the information the admissions counselors already have. The goal here is not to list every achievement you’ve made (they can see that on your resume) but to give brief, strong examples of an accomplished career, especially focusing on achievements that relate to your future goals . 

For example, though you may have had a highly successful marketing internship but have since forged a career in M&A, you may want to leave your marketing achievements out of your goals essay to focus on more relevant information.

Picking and choosing relevant experiences also helps emphasize storytelling , an element our editors highly recommend incorporating into all of your MBA admissions essays. By formatting your experiences into stories , you can connect more easily with your reader, help them remember your application better, and help keep your reader engaged in your tale. 

A good story doesn’t talk about your evolution at a major company over five years. Instead, a good story focuses on a specific problem you had while at that company, what you did to solve that particular problem, and what you learned from the experience. 

If you want to make sure you are choosing your stories wisely, be sure to check out our blog post on this topic. 

Nonetheless, not everyone has a perfectly linear path where each step logically leads to the next. Your work history might look disjointed on paper, but the key is to emphasize growth and highlight your capabilities. All of this needs to add up to the next section: your future goals .

Your essay revolves around your short- and long-term goals, which means you need to think through these two things more than anything else. 

At the same time, everything in your essay should be connected. It is important that you explain the relationship between all the lessons you learned along your career journey and your future – how has your past prepared and inspired you for your future?

As mentioned above, you should almost always include both short- and long-term goals in this part of your essay. Each of these elements should include your desired role, company/organization (or at least what kind), key actions and achievements, and ideal impact.

We highly suggest you take a look at other successful essay responses before you begin writing. 

Our MBA Resource Center has dozens of past successful essays for these prompts – and many more! – and detailed brainstorming worksheets to help you plan out an essay that gets you into your top-choice MBA. 

Our library also includes guides for all top global MBA programs, interview tips and mocks, CV templates, and recommendation letter guides. Click to join !

This is your chance to really sell yourself to the admissions committee – why is their school the very best for your specific needs?

You have proven you have experience and knowledge, and the goals that resulted from your skills gained and lessons learned. Now you need to show that this program can give you everything you need to reach those goals. Specific classes, the school’s non-academic offerings, and school culture can all be referenced to support your argument that this program is the very best (or only) way to build the skills you need to reach your goals. 

While some schools, like MIT , like their candidates to rely on general, school-specific arguments, most others want to know what specific opportunities you will take advantage of on their campus.

Here are some good examples of specific opportunities:

“I want to take advantage of the class Leadership in Small Businesses to gain an international perspective of how family-run business decisions are made, since my previous experience has been entirely with major companies.”

“Through the Education Club, I will further engage in the community to enhance my knowledge of the educational landscape.”

“Additionally, CBS’ Global Immersion class will allow me to learn in-depth international business practices, especially by meeting with business executives and government officials.”

As you can see, these statements not only make it clear what you want to do at the school but also why you want to do it. By showing how each of these opportunities will help you grow, you can argue more effectively the school’s essential role in helping you reach your post-MBA goals.

There are many ways to achieve this: arguments relating to specific professors, values that the school holds in particular regard, or even connections to alumni are often good bets here. Columbia Business School , for example, feels it is important that candidates feel a connection to their prime location in New York City.

Whatever arguments you choose, make sure they are specific to the school and, like all other parts of your essay, detailed.

In general, we suggest using “The Rule of Thirds” when writing a goals essay. Though this does not apply to all essays and all profiles, a good rule of thumb is to devote ⅓ of your essay to the past, ⅓ of your essay to the future, and ⅓ of your essay to the present. 

The above formula is a great way to make sure you include the crucial information in every goals essay, no matter the school. Of course, it’s also important to read each specific school’s question carefully and make sure you’re answering it relevantly. 

Though many candidates want to reuse content from other schools to save time, our experience guiding 98.9% of our clients to receive at least one admissions offer proves this can be a costly mistake. 

For example, Wharton has long asked a question asking candidates for an essay to discuss their career objectives. 

INSEAD, on the other hand, asks applicants to get straight to the point, sensible advice considering how much space the school’s nearly 10 essays gives candidates to introduce themselves:

For that reason, carefully consider how the school is asking you to position your goals and make sure your essay answers this question. 

Other elements that don’t directly answer the question should at least support your main point. Don’t gloss over questions that deviate slightly from the norm – if the application asks why you’re applying now or what you will contribute to the school, incorporate those aspects into the story, but keep things unified.

It is paramount that you don’t cave to the pressure of making your essay ‘meaningful’ and choose goals that you think the admissions committee wants to hear. 

Gradschool.com states that “success on this MBA application essay has nothing to do with manufacturing a statement of purpose that is engineered to hit the admissions committees’ hot buttons.” Keep in mind that this group has read thousands of essays, and can easily tell the difference between “a career vision that has integrity and one that is simply engineered for effect.”

When writing about your goals, your passion needs to shine through. This means writing about something more impactful than climbing the corporate ladder or making tons of money, but it also means being honest and sincere about your vision for your future. Here too, storytelling can be a great way to emphasize both authenticity and passion in your MBA admissions essay .

Show cause and effect

A logical progression of thought needs to be present throughout your entire essay so that the admissions officer can see how your past experiences have shaped your future goals and why you now need an MBA at that school to achieve them.

Cause and effect comes into play even more when talking about your short- and long-term goals. Make sure that what you hope to achieve in the few years post-MBA can realistically lead to what you are aiming for long term . If the two seem slightly disjointed at first glance, you might just have a little more work ahead of you to show the relationship between them. If you can’t find a connection between the two, you may want to take a step back and reflect more in-depth about your post-MBA plans. 

One helpful way of successfully illustrating this cause-and-effect connection is by talking to an MBA consultant about your career path. The key is simply communicating your past and future well – something that we here at Ellin Lolis Consulting can also help you with. 

Make sure your goals essay stands out from the crowd

Standing out as a prime candidate to admissions counselors means writing a goals essay with clarity and purpose, showing that you are informed and visionary enough to see your goals through. If you follow the above format and tips, you will likely be on a path to achieving your next goal: landing an interview with your top choice MBA program.

However, crafting a goals essay that convinces the world’s toughest admissions committees that you deserve a place in their program can often be a daunting task. 

That’s why many candidates turn to us to help put our 98.9% acceptance rate and personalized approach to work for them . 

Not only can we help you develop a strong personal brand and identify the achievements that will best reinforce your brand but our expert team of editors can also ensure you’re able to turn ideas into essays that cut through the noise and help the admissions committee connect with you and your ideas.

As our client (and Columbia admit) Elisa H. said,  “Ellin Lolis MBA Consulting helped me clarify my goals for the future and communicate those ideas effectively in my various essays. I’m confident that their editing suggestions helped me present myself as the best candidate I could be, which led to acceptances at every school to which I applied.

I would highly recommend Ellin Lolis as they were fantastic at helping me flesh out ideas I had in my head in a way that would make the most impact with an admissions committee.”

Want to put the Ellin Lolis Advantage to work for your admissions essays? Find out more about our team of expert MBA essay editors here .

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Writing a compelling MBA Career Goals Essay

W riting a compelling MBA Career Goals Essay requires you to do more than just list the companies and titles you plan to add to your resume following the completion of your studies.

Your essay needs to demonstrate that you are passionate about the career you envision while convincing the MBA admissions committee that a larger sense of purpose directs your career goals.

Furthermore, admissions officers will judge your career action plan to determine if the dots connect between your skills and experiences and future aspirations.

In this article, we provide you with insights and tools you need to build a powerful MBA Career Goals Essay.

First, we’ll talk about why admissions committees ask you to write an essay about your career goals and share the characteristics of an outstanding answer. We will also help you to avoid the common mistakes applicants make when writing a Career Goals Essay.

We’ll even provide you with a set of building blocks for crafting a unique and powerful essay of your own.

In the final section of this article, we analyze a sample Career Goals Essay to illustrate the principles we taught you in action.

Why Do MBA Admissions Officers Ask About Your Goals?

The MBA Career Goals essay question regularly appears in one form or another on just about every MBA application. Many applicants wonder why MBA admissions officers are so interested in what they plan to do after graduating from business school. Others feel these types of questions are downright unfair. Isn’t business school a chance to figure out what you want to be when you grow up? And what’s the point of making plans when everyone knows those plans are going to change?

The reason admissions officers ask the Career Goals Essay question year after year is because the mission of a top MBA program is to train future leaders who will go on to make an impact on the world. In a sense, when you apply for an MBA, you’re also applying for the job you will take upon graduation, the job you will progress to five years after graduating, and even the executive job you dream about taking 10-15 years after that.

An acceptance letter to a top-tier MBA program is not a blue ribbon for past achievements. Admissions committees want to know what you aspire to become and want to achieve as a future leader. As it turns out, a strong Career Goals Essay is one of the best tools in your application to get the Admissions Committee excited about your potential and to communicate where and how you plan to make an impact on the world after completing your MBA education.

Business schools ask about your career goals in a variety of ways :

• “What are your short-term and long-term career goals?”
• “What are your professional objectives?”
• “Elaborate on your future career plans and your motivation for pursuing an MBA.”
• “What do you want to do—REALLY?”

When answering these kinds of essay questions, top marks are earned by having clearly defined post-MBA career plans that go well beyond climbing the corporate ladder and making lots of money. Admission officers want to know that you have a passion for the career you imagine and that your career goals are fueled by a sense of purpose.

What Makes For a Strong MBA Career Goals Essay?

Defining your career goals is central to your Application Strategy because a powerful Career Goals Essay will tell the admissions officers how you plan to become a leader of consequence once you graduate. The coherence of your Career Goals Essay serves as elegant proof of your potential.

You’ll also need to persuade admissions officers that your career aspirations are realistic. In other words, they must be convinced that you possess many of the skills, talents, and experiences that you will need to achieve your ambitions. Many candidates undermine their chances for acceptance by proposing a set of lofty career goals that don’t appear achievable when viewed in the context of their past experiences and strengths. Grand ambitions are fine, but you must be able to convince admissions officers that the dots connect from your past accomplishments to your future aims.

Next, remember that admissions officers believe that their job is to find and accept future business leaders who will make a positive difference in the world. The goal of this essay is not to outline your plans for climbing the corporate ladder. Think about how you can devote energy and your career to helping others in some way. This doesn’t mean you have to go to work for a not-for-profit – no matter what field you are interested in, you can identify ways that your career will make a positive difference in the world.

Even when the essay question doesn’t include words like vision and aspiration or doesn’t ask you why your career goals are meaningful, you should let admissions officers know your deeper motivations and that you have a sense of purpose.

Finally, the caveat to all of this advice is that admission officers read thousands of these essays and can tell the difference between aspirations with integrity and those that are simply engineered for effect. To put it bluntly, admissions board members have world-class B.S. detectors, so make sure your career goals pass the sniff test.

Your career goals, if properly developed and defined, can set you apart from other candidates competing for a spot at that school, and that’s precisely what you want them to do. Before you begin brainstorming, you will need to do extensive career planning work to assemble the content building blocks for your Career Goals Essay.

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What Makes for a Weak MBA Career Goals Essay?

Let’s discuss some of the weaknesses in applicants’ MBA Career Goals Essays so you can avoid making mistakes in your essay that might hurt your chances of being admitted to a top business school:

Unfocused career vision

No sense of purpose: passion, meaning, and significance, lack of evidence that the candidate understands his or her future industry.

• Dots don’t connect between prior skills/experiences and post-MBA career goals

Unconvincing motivations for pursuing an MBA

We’ll expand on these common pitfalls.

When it comes to essay and interview questions about your career goals, the “I will figure out my goals once I’m in business school” answer isn’t sufficient. If you haven’t determined what your career goals are, then how can an admissions officer be sure an MBA is your best next step? More importantly, how can you?

The bottom line is that your candidacy will not compare favorably with the applicants who know where they want to go and can explain clearly how an MBA will help get them there. Admissions officers know that once you’re in business school, you’ll have more work to do than there are hours in the day; there’s not much time available for self-reflection and career planning. In fact, within weeks of arriving on campus for your first year, you’ll be polishing your resume up and submitting it to recruiters for summer internships. If you don’t have a vision for your career, you may not benefit from the MBA experience in the same way as other candidates who do have a defined and focused career vision.

MBA programs were founded on the belief that business leaders can and do play an influential role in contributing to society’s prosperity. Schools are looking for future leaders who aren’t just in it for themselves. Admissions officers are proud that their job is to find and accept future business leaders who will make a positive difference in the world. If your career goals are a thinly veiled plan for making loads of money, then your candidacy is in trouble.

Once your long-term career goals are in focus, you should further educate yourself on the industry in which you plan to work. Admissions officers are understandably skeptical when an applicant claims to want to work in a particular field like venture capital, sustainable energy, or social enterprise but doesn’t seem to know much, if anything, about those industries.

Dots don’t connect between prior skills / experiences and post-MBA career goals

Many candidates undermine their chances for acceptance by proposing a set of lofty career goals that don’t appear realistic when viewed in the context of their past experiences and strengths. An admissions officer will examine your resume through the lens of future corporate recruiters. Suppose your Career Goals Essay says that you want to work in strategy consulting post-MBA. In that case, admissions officers will evaluate whether your current resume, combined with the skills and knowledge you would acquire in their program, would appeal to a recruiter at a strategy consulting firm. If the dots don’t connect for the MBA admissions committee, your application will be less competitive.

Your career goals directly relate to your motivations for pursuing an MBA. Therefore, defining those career goals is critical to explaining why you want an MBA. Unconvincing motivations for pursuing an MBA can be another big weakness in your candidacy. If the only answer you can come up with for “why you want an MBA” is “I’m working at a private equity firm, and everyone here goes for an MBA,” then you need to do more thinking about your motivations and reasons for applying to business school. If you haven’t built a solid case for this huge investment of time and money, then admissions committees would be justified in wondering what kind of business leader you’re going to be in the future.

Now that you understand the characteristics of a successful MBA Career Goals Essay and some pitfalls to avoid, we will share some content building blocks to help you design and write a winning essay.

Content Building Blocks for the MBA Career Goals Essay

Now we’ll tie the preceding insights together into a set of building blocks and provide you with a Career Goals Essay example, so you feel fully prepared to write a convincing essay of your own.

The four content building blocks for an excellent Career Goals Essay are:

• Career Purpose
• Career Meaning
• Your Long-Term Career Goal, and;
• Your Career Action Plan

Your first step is to develop a statement of career purpose . The building block question is, “What is the purpose of your career — who will it serve, and how will it benefit others?” A statement of career purpose doesn’t exist on an organization chart. It’s not the job; it’s what you hope to achieve in the world in a larger sense.

The next content building block is career meaning . Ask yourself, “Why is the career I envision meaningful to me?” Admissions officers believe that great ambitions are achieved when an individual’s goals are fueled by their interests and passions. Even if the application doesn’t ask the question directly, you should tell the admissions committee why these career goals matter to you.

Once your career’s purpose and meaning are defined, you can progress to building a succinct statement of your long-term career goals . Your long-term career goal may indeed be found on an organization chart — you should include the job you want and the kind of organization you want to be leading in 15 years – CEO, founder, managing director of a non-profit, etc. What is your dream job ?

“What’s the path to your dream job?” — The final building block is your career action plan – it includes the jobs and organizations you plan to work for along the way toward your long-term career goal. For each position on your path, you can briefly explain how the role fits into your overall plan and moves you a step closer to your long-term career goal by providing additional skills, essential knowledge, and a more robust network.

To wrap up this lesson, let’s take a look at a Career Goals Essay sample so you can see these principles and our content building blocks in action.

MBA Career Goals Essay Sample

Our example applicant “Adam” is an investment banker who wants to return to the private equity world post-MBA.

As you’ll see, by using the content building blocks, he goes beyond answering the “what question” – as in WHAT are your career goals – and answers the “why question” – setting himself up to write a Career Goals Essay that will score top marks.

Adam was born in Ukraine, and his career goal is to help people in that part of the world by spurring economic development. He plans to share how troubled he was by the hardships he saw while on a recent visit to Kyiv, during which his career goals came into focus.

Adam makes his career goals more unique than simply saying he wants to start a private equity fund – the fund he wants to create will invest in the former Soviet Union, providing much-needed economic development in the region. Adam plans to work for an established fund in the CIS region before eventually starting his own fund. His dream job is to serve as an economic advisor to governments in that part of the world.

Having completed his building blocks exercise, Adam has the content he needs to satisfy the career goals question criteria. His answer will be comprehensive and memorable and will set him apart from other candidates who also have their sights set on a future in private equity.

Below you will find an excerpt of the essay that resulted when these content building blocks were assembled. Review the sample essay carefully, and then you will be ready to get to work outlining, drafting, and rewriting your own essay until you and your advisors feel you have an outstanding Career Goals Essay for your application.

(CAREER PURPOSE) By the end of the trip, my career goals were clearly in focus. I want to play a leadership role in economic development in the CIS, first as a private equity investor, and eventually, an economic advisor to the government in Ukraine.

(CAREER ACTION PLAN) Directly out of business school, I want to move to Russia and work with an established private equity group such as Baring Vostok (“BV”). I’ve worked for almost two years in private equity in the US, and working for a firm in Moscow like BV for five to seven years would give me regional private equity experience and ties to capital in Russia and the CIS.

(LONG-TERM CAREER GOAL) Long-term, I want to start my own fund in the former Soviet Union, ideally based in Kyiv. I believe there’s plenty of opportunities. My Uncle’s manufacturing company in Kyiv is actually a good example; he needs growth capital, but his business’s risk profile is wrong for a bank and better suited for a private equity fund.

Final Thoughts

Sharing your excitement about your future career path with admissions officers via your MBA Career Goals Essay is an essential step toward earning an acceptance letter from a top MBA program. The coherence and clarity of your essay can convey your desire to be a leader of consequence once you finish your MBA studies.

Ultimately, the goal of an MBA Career Goals Essay is to convince admissions officers that you will go on to use your MBA education to make a positive difference in the world. The lessons we’ve shared in this article can help you to write a high-quality essay. The effort you devote to writing an excellent MBA Career Goals essay will almost certainly help increase your chances of being accepted by one of the world’s top business schools.

Related Articles: Essay Examples

• Career Goals Essay Example
• What Will You Contribute? Essay Example
• Why MBA? and Why Our School? Essay Example
• Leadership Story Essay Example
• Professional Experience Essay Example
• MBA Video Essays
• Consulting Terms & Conditions

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How to Write a Powerful MBA Essay—With Examples

The MBA essay is critical to your business school application. Read our guide to writing the perfect MBA essay, with successful admit examples.

Posted July 4, 2024

Featuring Matt P.

Planning Your MBA Application

Starting friday, september 6.

12:00 AM UTC · 45 minutes

Table of Contents

What is the mba essay.

The MBA admissions essay.

Those words alone are enough to make most MBA candidates run screaming. Writing in general is hard enough. Writing about why you want an MBA? Your short-term goals and career aspirations? What matters to you most, and why? Forget it.

Of course, you still have to write these essays.

The MBA essay is perhaps the most important part of the business school application. Every other part of the application — your GPA, your test scores, your letters of recommendation — is quantified, cut and dried, or out of your control. The essay is your chance to show up as a fully realized MBA candidate, with hopes, dreams, and vulnerabilities. Admissions committees are not simply assessing your candidacy as a future leader — they're looking to admit human beings. That's where the MBA applicant essays come in.

That being the case, rather than being intimidated by it, treat the MBA essay writing process like the opportunity that it is — the chance for you to highlight your unique, iridescent self; the only moment in the MBA admissions process (prior to the interview) when you can speak directly to admissions officers; the time when you'll show them who you really are. It's not easy to write something that will do that, of course, but with the tips and tricks in this guide, and some help from one of Leland's vetted, world-class admissions coaches, we know you can do it. Give the essay the time, attention, and respect it deserves, and you'll be on your way to an offer of admission at your dream school.

Without further ado, let's dive in!

Ultimate MBA Essay Guide

See the MBA essay prompts, top tips from experts, and real examples from admits with this comprehensive guide.

How Long Will My MBA Essay Take?

First things first: let's talk about timing.

The MBA application is a behemoth; between exams, resumes, gathering your official transcripts, letters of recommendation, and the applications themselves, there's a lot to juggle. That being the case, we suggest you give yourself ample time to draft, write, and revise your essays. The last thing you want is to be rushed to the finish line.

So, give yourself at least three months to write your MBA admission essays. That should allow you enough time to draft, write, and edit. For more information on timing your entire business school application, click here for  A Comprehensive MBA Application Timeline--With Chart .

Now, on to the critical question:

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What Makes a Great MBA Essay?

At the highest level, the answer is the one that is truest to you. The whole point of an MBA application essay is to shine through as an authentic, vibrant human being, so the best essays are the ones that cut through the clutter, and allow you to do that.

Which begs the question — how do you cut through the clutter and shine through as a vibrant human being? Here are four critical tips to follow as you begin thinking about your essays.

1. Answer the Question

This one sounds obvious, but you'd be surprised how many applicants launch into their story, get carried away, and forget to answer the question. Follow the prompt, and answer the question the admissions committee has asked you. Those prompts can actually be very useful when writing MBA essays — it's a great deal harder to write when you have no guidance or guardrails. With these essays, you have a very specific question you need to answer. So answer it!

2. Be Specific

Another mistake some MBA applicants make is to stay at a high level in their essays, keeping their writing abstract and therefore inaccessible to the admissions committee. If at any point, an admissions officer could replace your name with the name of another applicant, then your essay isn't getting deep enough. It's not enough, for instance, to say that you suffered adversity in high school, or that you really, really want a Wharton MBA. You need to explain, in detail, the adversity you faced, and give concrete and unique reasons why you think Wharton is the right program for you. The best essays offer hyper-specific examples and anecdotes, with details and anecdotes that no other candidate could bring to the table. To get those anecdotes, we recommend using the STAR template, as explained below:

• Situation : What was the situation you were facing? Where were you? How old were you? If you were in a professional role during this anecdote, what was the role, and how long had you been in it? If you were volunteering, at what organization? How long had you been volunteering there? Why did you start? Offer all the relevant information that the admissions readers will need to understand your story.
• Task : What was the task at hand? What went wrong? In your professional role, what was the challenge you faced? In that volunteering experience, what were the hurdles you had to overcome? You can't have a good story without conflict or tension, so after you set up the anecdote, explain what that conflict or tension was (and remember, be specific!).
• Action : What was the action you took to resolve the problem? What did you have to do to fix that issue at work? How did you clear that hurdle in your volunteer experience? Again, be specific about how you came through on the other side of that conflict/tension — and while you're doing it, highlight your leadership capabilities as much as possible! Remember that top MBA programs are looking for future leaders who can assess a situation and decisively take action. (We'll say a bit more about this below, in the Personal Statement section.
• Result : What was the result of your action? If you were facing a growth problem at work, were you able to increase sales? If so, by what percentage? If you were advocating for diversity and inclusion at your local charity, what new programs did you implement to help with that effort, and what was the enrollment like in those new programs? Detail what happened in your anecdote with as much specificity as possible — and quantify, quantify, quantify!

If you want to learn more about how to master the STAR Method, read our article How to Nail “Tell Me About a Time…” Interview Questions .

3. Get Vulnerable

Most MBA admissions essay prompts are written with the goal of getting to know as much about you as possible in the shortest number of words. To do that, you're going to have to share real things from your life — to get personal, intimate, and vulnerable. Do not shy away from this. If you're starting to get emotional during the reflection, drafting, and writing process, good — that means you're on the right track. Keep going.

Pro tip: If it’s making you cry, it will make them cry.

Another good rule of thumb is to put something real and true on the table. Admissions officers have to read thousands of applications from thoroughly qualified individuals, some of whom might come from similar roles to yours, with letters of recommendation from equally impressive supervisors. In order to cut through that noise, you'll have to share something honest.

If you're doing it right, this can feel risky. At some point, you’ll likely think to yourself: “Can I say that?” The answer is: “Yes.” Of course, there is a line, you don’t want to be crass or offensive but always err on the side of being open and authentic.

The very worst thing you can do is be overly cautious and write something you think will please the admissions committee. These poor people have to read thousands of essays. If yours is just like everyone else’s, they’ll fall asleep. Don’t let that happen. Wake them up by putting yourself —your true, bright, vibrant, quirky self—on the page.

4. Don't Exaggerate

Finally, do not exaggerate, over-inflate, or lie. This goes without saying, but admissions committees are looking for honest candidates. The surest way to get rejected is to lie about something. (Business schools do a background check on you before you're properly admitted, so they will find out.) Don't be the person who over-inflates on their essays and then has their offer letter rescinded.

The Types of MBA Essays

All right — since we've covered high-level approaches to the MBA essays, it's time to dig into the various types.

There are three general categories of MBA essays you'll see across the board.

1. Personal Statement

These questions ask you to offer up something sincere about yourself. They'll often touch on such things as your values and your character. In these, you'll want to be as authentic as possible, while also highlighting attributes like leadership, intellectual vitality, and teamwork that business schools are looking for.

Here are a few examples of previous personal statement essays:

• As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (HBS)
• What matters most to you, and why? (Stanford GSB)

2. Why an MBA/Why This School

In these, schools first want to hear about how an MBA will fit into your career, both short and long term. Top MBA programs are looking for candidates who will: first of all, be gainfully employed upon graduating, second of all, have an illustrious career that will make their institution look good and encourage future generations of applicants to apply, and third, be consistent and generous donors. That being the case, they want to know about your career trajectory, and how an MBA will fit into it.

Pro tip: Here, you want to be ambitious and inspiring in laying out your future career, but not naïve. Walk the line between shooting for the stars and sounding dreamlike and uninformed.

In this set of questions, you'll also encounter questions geared at figuring out why you would want to attend a specific school. MBA programs want to know that you're serious about attending their school — yield, or the percentage of admitted candidates who accept their offers of admission, is an important metric for them — but they also want to envision how you'll contribute to their admitted class. What will you uniquely bring to the table, the things that you'll do that the other candidates wouldn’t be able to offer?

We've heard former deans of business schools say that, in choosing a class, they're curating a world-class dinner party, and that each person invited to the dinner party has to bring something different. What will you bring to the dinner party?

Another Pro tip: To demonstrate that you've done your research, and to help the admissions committee envision you in their program, indicate which classes you might take when earning your MBA and why, which professors you might hope to study with, and in which clubs you might participate.

Here are a few examples of "why MBA / why this school" essays we've seen before:

• How is a Columbia MBA going to help you? (Columbia)
• What do you hope to gain professionally from the Wharton MBA? (Wharton)
• Why Stanford? Describe your aspirations and how your Stanford GSB experience will help you realize them. (Stanford GSB)

3. Behavioral/Other

Finally, most other essays will be behavioral in the sense that they’ll ask you about experiences, traits, strengths, weaknesses, and achievements. There's a wide variety of topics here, but all the guidelines from above apply, with the final note to always prioritize authenticity (as mentioned in the Personal Statement section) and leadership ability (remember, business schools are choosing future leaders).

Here are a few examples of behavioral/other essays from the past:

• Describe the biggest commitment you have ever made. (Yale SOM)
• Tell us about your favorite book, movie, or song and why it resonates with you. (Columbia)
• Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others? (Stanford GSB)

Top MBA Program Essay Prompts (Updated 2024)

To help you get started, we've compiled the required prompts from a few top MBA programs below:

1. Harvard Business School (HBS)

• Business-Minded Essay: Please reflect on how your experiences have influenced your career choices and aspirations and the impact you will have on the businesses, organizations, and communities you plan to serve. (300 words)
• Leadership-Focused Essay: What experiences have shaped who you are, how you invest in others, and what kind of leader you want to become? (250 words)
• Growth-Oriented Essay: Curiosity can be seen in many ways. Please share an example of how you have demonstrated curiosity and how that has influenced your growth. (250 words)

For more information, visit A Guide to the HBS Essay .

2. Stanford Graduate School of Business

• What matters to you most, and why? (650 words)
• Why Stanford? (400 words)

Read: What Matters Most When Writing the GSB Essays.

• How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)
• Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

For Wharton-specific advice, visit A Guide to the Wharton Essays .

4. Columbia Business School

• Essay 1: Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what, in your imagination, would be your long-term dream job? (500 words)
• Essay 2: The Phillips Pathway for Inclusive Leadership (PPIL) is a co-curricular program designed to provide students with the skills and strategies needed to develop as inclusive leaders. Through various resources and programming, students explore and reflect on the following five inclusive leadership skills: Mitigating Bias and Prejudice; Managing Intercultural Dialogue; Addressing Systemic Inequity; Understanding Identity and Perspective Taking; and Creating an Inclusive Environment. Describe a time or situation when you had the need to utilize one of these five skills, and tell us the actions you took and the outcome. (250 words)
• Essay 3: We believe Columbia Business School is a special place with a collaborative learning environment in which students feel a sense of belonging, agency, and partnership--academically, culturally, and professionally. How would you co-create your optimal MBA experience at CBS? Please be specific. (250 words)

If you’re looking for more tips on the CBS essays, read our Guide to the Columbia Business School Essays .

5. Chicago Booth

• How will a Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250-word minimum)
• An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are… (250-word minimum)

*Pro tip: Some essay questions such as these will say “no maximum.” While it’s certainly a good thing that you’re allowed to write more, keep in mind to never write too much. Our rule of thumb for things like this is to never go over 200 words past the “minimum” count.

Read more at A Guide to the Booth Essays .

6. Northwestern Kellogg

• Intentionality is a key aspect of what makes our graduates successful Kellogg leaders. Help us understand your journey by articulating your motivations for pursuing an MBA, the specific goals you aim to achieve, and why you believe now is the right moment. Moreover, share why you feel Kellogg is best suited to serve as a catalyst for your career aspirations and what you will contribute to our community of lifelong learners during your time here. (450 words)
• Kellogg leaders are primed to tackle challenges everywhere, from the boardroom to their neighborhoods. Describe a specific professional experience where you had to make a difficult decision. Reflecting on this experience, identify the values that guided your decision-making process and how it impacted your leadership style. (450 words)

For more on Kellogg’s essays, read How to Nail Your Kellogg MBA Application Essays .

7. MIT Sloan

MIT Sloan doesn’t use traditional essay prompts; instead, applicants are required to submit a cover letter, video, and short answer questions, as well as the other traditional application materials.

Cover Letter

MIT Sloan seeks students whose personal characteristics demonstrate that they will make the most of the incredible opportunities at MIT, both academic and non-academic. We are on a quest to find those whose presence will enhance the experience of other students. We seek thoughtful leaders with exceptional intellectual abilities and the drive and determination to put their stamp on the world. We welcome people who are independent, authentic, and fearlessly creative — true doers. We want people who can redefine solutions to conventional problems, and strive to preempt unconventional dilemmas with cutting-edge ideas. We demand integrity, respect, and passion.

Taking the above into consideration, please submit a cover letter seeking a place in the MIT Sloan MBA program. Your letter should conform to standard business correspondence, include one or more professional examples that illustrate why you meet the desired criteria above, and be addressed to the Admissions Committee (300 words or fewer, excluding address and salutation)

Video Question 1

Introduce yourself to your future classmates. Here’s your chance to put a face with a name, let your personality shine through, be conversational, be yourself. We can’t wait to meet you!

Videos should adhere to the following guidelines:

• No more than 1 minute (60 second) in length
• Single take (no editing)
• Speaking directly to the camera
• Do not include background music or subtitles

Note: While we ask you to introduce yourself to your future classmates in this video, the video will not be shared beyond the admissions committee and is for use in the application process only.

Video Question 2

All MBA applicants will be prompted to respond to a randomly generated, open-ended question. The question is designed to help us get to know you better; to see how you express yourself and to assess fit with the MIT Sloan culture. It does not require prior preparation.

Video Essay 2 is part of your required application materials and will appear as a page within the application, once the other parts of your application are completed. Applicants are given 5 seconds to prepare for a 60-second response.

Short Answer Question

How has the world you come from shaped who you are today? For example, your family, culture, community, all help to shape aspects of your life experiences and perspective. Please use this opportunity to share more about your background. (250 words)

For top-notch advice on the MIT Sloan question prompts, read our articles Expert Guide to the MIT Sloan Short Answer Question and MIT Sloan Video Statement: Overview, Advice, & Common Mistakes .

How to Start Writing Your MBA Essay

So you've read about the types of essays, and seen some of the prompts from top MBA programs. Now it's time to actually start diving into the essay.

The very first thing to do, before putting pen to paper, is to look inward .

Why do you want an MBA? What role will this degree play in your professional growth? How do you imagine it will shape your life? What do you want out of your career? What is the most important thing in the world to you?

Yes, these are life’s deep-end questions, but you’ll need to tackle them in these essays, so before you start all of your writing, take the time to think through them. Go for a run, swim some laps, bake a cake—however you get into the flow — and start a dialogue with yourself. Put down your work, turn your phone off, and give your mind permission to go to the places it usually avoids. That’s a good place to start. That’s where the answers are.

Pro tip: The first sentence is the hardest one to write. When you're starting out, it can be intimidating and anxiety-producing. The trick is to simply put anything down — and don't look back. Keep putting one sentence after the other. You can edit later: let whatever comes to you out onto the page. If you’re struggling with self-critique, dim your computer screen until you can’t even see the words you’re typing. Then keep going.

Additional Tips & Tricks

Once you've started your essay, it's a matter of persistence: keep writing, then keep drafting and editing until you have something you're really proud of.

To help you write a successful MBA essay, here are a few more tips and tricks:

Take Breaks

When you hit the wall — and you will hit the wall — stop and take a breather. This is your brain telling you it needs to do something else. Walk your dog. Take a lap around your room. Eat some cheese. Your body needs sleep every night to function; your mind is the same way. That next leap of inspiration will come exactly at the moment when you’re least expecting it.

Read it Out Loud

When you finally have a draft, print it and read it out loud to yourself. Your ear will catch things your eyes miss. Reading out loud is the best way to pick up on spelling errors, clunky transitions, and paragraphs that still need ironing out. It’s also a good way to envision how the admissions committee will experience your essay.

Don’t be precious with your essay. Send it to anyone willing to read it. Solicit as much feedback as you can. If you don’t like what people have to say, you don’t have to incorporate it, but you need an impartial third party to give notes on what they’re seeing, thinking, and feeling. (You’re too close to things to do it for yourself.) This is where a Leland coach comes very much in handy!

Complete Everything Early

This is more of a timing consideration, but you do not want to trip at the finish line because your internet went down the night before the deadline, or your credit card was denied when paying your application fee (it's happened before). Don't let that be you!

Here is another article to get you started, written by an expert essay coach: 7 MBA Essay Tips to Make You Stand Out in 2022 .

Example MBA Essays

Finally, here are two essays to help inspire you. The first, a personal statement essay, was submitted by an admit to Berkeley Haas' Executive MBA program; the second, a career goals / why MBA essay, was submitted by an admit to Chicago Booth's deferred MBA program.

Haas Admit:

A person’s identity is shaped by many different aspects, including family, culture, personal interests, and surrounding environments. Please share a facet of your identity or story that is essential to who you are. (300 words) My upbringing in India, filled with countless myths and legends, had a profound influence on me. The most formative tale was about a sage who prays for years to the goddess of knowledge, but in vain. In the end, the goddess didn’t appear for the sage because he was turning his prayer beads the wrong way! As a child, this story upset me: the sage worked so hard and had the right intentions. As an adult, though, I’ve come to realize that the goddess of knowledge was right: you can’t succeed unless you do things the right way.

Seven years ago, two friends and I started a company, XXXX: a digital health platform that would allow patients to store medical records online and consult doctors remotely. We had early success—we brought on 2,000 patients at XXXX, a gynecology clinic in XXXX—but ultimately we didn’t have the resources to properly scale, and had to shut the company down. Among the many lessons I learned, the most valuable was that ideas and hard work are common; businesses succeed or fail based on execution—on doing things the right way. Two years ago, I relearned this lesson in the most painful way possible: when my marriage ended. My wife and I loved each other, but we weren’t there for each other when it mattered most. Our feelings weren’t enough—we had to back them up with the right actions.

It’s disheartening when you have good intentions but still fall short. When this happens, though, you have to keep trying—because eventually you will do things the right way. I carry the story of the sage with me always, not as a harsh lesson, but as a motivating goal: one that keeps me striving towards doing things the right way.

Booth Admit:

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 word minimum)

I want to start a geothermal company that will help lead the energy transition away from fossil fuels and toward renewable energy—by targeting existing oil wells as sites for geothermal plants. Oil fields are close to electric grids and have high nearby subsurface temperatures, making them ideal sites for geothermal plants. By building geothermal infrastructure nearby, my company will produce cleaner, cheaper energy, making it more profitable for operators to switch from oil to geothermal. As oil companies decommission their wells, I’ll negotiate for their land rights, so I can use their existing wells for new geothermal vents. I want my company to prove the case for economically viable, carbon-neutral energy production.

After getting an MBA, I want to start a geothermal company which will help me lead the energy transition away from fossil fuels to renewable energy. I plan to target developed oil fields in Texas, where, in many places, producing wells are flowing enough hot fluid to generate clean energy. Using this geothermal heat, the carbon footprint of oil and gas extraction will decrease as fewer fossil fuels are utilized to power surrounding infrastructure. As the wells approach their economic life, I will negotiate the lease from various operators, saving them millions in plug and abandonment costs, and retrofit the wells for direct geothermal energy production via closed-loop binary fluid systems, bringing emissions to zero. To accomplish this goal, I need to shore up my knowledge of energy economics and entrepreneurial finance, develop a strong sense of leadership, and build a network of like-minded individuals that will help me lead the transition and I believe I can get those things at Chicago Booth.

My immediate career goal is to develop my first co-production site in Shelby County, Texas at the Blanton well site, which produces abnormally heated fluid from the flanks of an active salt dome. Before investing in capital expenditures, developing a strong sense of energy economics and broader markets is necessary to verify financial feasibility. The University of Chicago, through the Graduate-Student-At-Large: Business program, is already allowing me to accomplish this goal with my enrollment in “Microeconomics” with Professor Andrew McClellan. His instruction helped me understand the impact taxes and subsidies have on market equilibrium, an important aspect of renewable energy as green energy tax incentives continue to change on a yearly basis. As my company continues to grow, having a strong finance and accounting foundation is imperative to building and sustaining a healthy company. Electives such as “Accounting for Entrepreneurship: From Start-Up through IPO” will provide the skills I need to be successful by following the life-cycle of a business that originates as a start-up and covers topics such as building an initial accounting infrastructure. I understand that the execution of the business is as important as developing the idea and proof of concept, and Booth is the best place for me to develop financial fluency.

Leading the energy transition will require a strong sense of leadership. Not only will I need to lead those I get to work with over my career, but to lead the energy transition, and reverse the impact fossil fuels have had thus far, I must have the emotional intelligence to inspire others to join me in my journey. The “Interpersonal Dynamics” course at Booth will allow me to develop my communication skills and better understand the emotions and perceptions of my colleagues. These skills, synthesized with leadership development acquired in “Leadership Practicum” will prepare me to act as a relational leader, who understands the needs of others. As a relational leader, I hope to foster an environment which promotes happiness and maximizes efficiency, not only to make our efforts in changing the world more successful, but to excite other people to join our cause.

To find the greatest chance of success in leading the energy transition, I will need a network of like-minded individuals who can provide a diversity of thought. Chicago Booth provides the opportunity to develop that network through different community experiences. The Energy Club’s “Energy Forward” conference, which designates time to topics in oil and gas and renewable energy will allow me to hear from industry leaders, build meaningful relationships with peers, and contribute my sector experience to the public forum as I learn from those around me. Opportunities through the Entrepreneurship and Venture Capital Group such as “SeedCon” will help me connect with successful entrepreneurs and early-stage investors whose ideas and funding might change the course of my venture’s trajectory. Even in the GSALB program, I have had the opportunity to connect with other students in various sectors, including the energy industry. I hope to continue to strengthen those connections and continue building new ones with matriculation into the full time program.

Connect with an Expert for all your MBA Essay Questions

We know that a lot goes into the process of MBA essay writing. Research, planning, and execution all are major stages that take a lot of time. If you’re looking to fast-track your essay writing process while still blowing away the admission committee, try looking at some of our all-star MBA admissions consultants . We have a wide array of experts ready to give you as much help with MBA essays as you need, just check out some of our top-rated coaches below!

FAQs for Writing Your MBA Essay

What is the most important aspect of an MBA essay that admissions committees are looking for?

• The most crucial aspect of an MBA essay is authenticity. Admissions committees want to see the real you, so be honest and genuine in your responses. Highlight your unique experiences, values, and aspirations to stand out.

How long should my MBA essay be?

• The length of your MBA essay will depend on the specific prompts and guidelines provided by each school. Generally, essays range from 500 to 1,000 words. Always adhere to the word limit specified in the prompt. In the event that there’s no limit, we recommend floating within 200-300 words of whatever posted word count there is.

Can I use the same essay for multiple MBA applications?

• You can use similar content, but it’s essential to edit each essay to be about the specific school and prompt. Schools are looking for personalized responses that demonstrate your understanding of their program and how it aligns with your goals.

How do I figure out what to write about?

• Select experiences that showcase your leadership, problem-solving skills, and personal growth. Focus on stories that highlight your unique qualities and align with the values and culture of the MBA program you're applying to.

What should I avoid doing in my essay?

• Avoid clichés, generic statements, and exaggerations. Be specific and detailed in your responses. Also, steer clear of overly technical jargon that might be hard for the admissions committee to understand unless it’s directly relevant to your story.

Who can I ask for feedback on my essay?

• Seeking feedback from trusted friends, family, or mentors can be very helpful. In addition, consider working with one of our admissions coaches who can provide professional insights and help refine your essay to make it more compelling.

What should I do if I don’t have a traditional business background?

• If you don’t have a traditional business background, focus on transferable skills and experiences that highlight your leadership, analytical abilities, and teamwork. Demonstrate how your unique perspective will contribute to the MBA program and your future career.

How do I handle multiple essay prompts for the same school?

• Approach each prompt separately and ensure that each essay provides new insights about you. Avoid repeating the same information across essays. Instead, use each essay to highlight different aspects of your experiences, skills, and aspirations.

Here are several other articles that you may find helpful as you put together your MBA application:

• The Most Frequently Asked Questions on MBA Applications
• How to Answer the "Why an MBA?" Essay Question
• My Top Piece of Advice for MBA Applicants
• How I Nailed My MBA Interview and Gained Admission to Top 10 Business Schools
• 4 Expert Tips on Paying for Business School

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Seven Tips for Writing a Standout Goals Essay for Your MBA Applications

November 15, 2023

Melisa Prevost

When reviewing your business school application, admissions committees want to see that you can clearly articulate your goals and tie them into your personal story. Why, you might ask, do you need to articulate your goals if many people either change their mind or want to explore career options during their time in an MBA program? By submitting a well-thought-out goals essay, you are showing that you can build a plan to reach a goal; do the research to find out what is feasible; assess what skills and experience you need to reach that goal; and find the resources at each program to which you are applying to achieve that goal. This way, if your goal changes while at business school, you are showing admissions teams you have the skill set to build a new plan to your new goal.

Here are seven tips to help you write a standout goals essay:

1. Start with the “why” behind your goals.

A story that articulates what has inspired your goals—for example, your experience working on a consulting project or a passion that until now has only been a part of your extracurricular life—can be a compelling way to begin a goals essay. How has this experience informed your aspirations? Depending on the essay prompt, you might use more or less space on this story. If the prompt pertains to the inspiration behind your goals—such as  Columbia ’s goals question or the  Consortium ’s Core Essay 1—make sure you take the time to explain what has inspired you. Be specific in your story to hook the reader. 

2. Explain your long-term aspiration.

Make the connection between the story and your long-term goal. Your long-term goal can be directional—if we’ve learned anything in the past couple of years, it’s that things can change. What role do you ideally see yourself in 20 years from now, and how would it help you achieve your aspiration? This role can be your long-term goal. What is your target industry? In what kind of company or industry do you want to work? A startup? Something midsized? A large and established corporation? CPG? Finance? Tech? 

Your long-term aspiration could also be articulated as a problem you want to solve, rather than a specific role, company, or function. Start with what you know, and then build your long-term goal from there. Make sure it is clear how your short-term goal will be a step in the direction of your long-term goal.

3. Identify your short-term goal.

What is the best first step in your plan? What role can build on your current skills (and soon-to-be-acquired MBA skills) to help you achieve your aspiration? Would spending time working as a product manager help you own your own product, much like you want to own your own company as an entrepreneur in the long term? Would spending time working in consulting give you the breadth of industry experience to help you become a supply-chain expert and eventually a COO? For a short-term goal, you want to be more specific. An ideal short-term goal statement would include your desired role, function, industry, and example company (or two). Leverage a school’s employment report to identify potential companies that recruit at a specific school. 

4. Articulate what you need from an MBA.

Find a job description of your ideal role to identify where you need to grow and which skills you can gain from an MBA. Mental check here: Is the list of skills you must obtain larger than the list of skills you could already bring to the role? If so, your desired career change might be something bigger than you can achieve with an MBA alone, and you might want to reassess whether this goal is the best first step for you. In such cases, identify another role you could take first that would help you grow into your ideal role. For example, big tech companies often want to hire engineers or computer science grads for a product management role, but there are more business-oriented roles such as program manager or marketing roles such as product marketing manager than can be a part of this same team.

5. Conduct research on each program.

Now that you can articulate what you need from an MBA, find the resources at each business school that can help you gain those skills. Think across classes (core and elective), experiential learning opportunities, clubs, conferences, collaboration with other departments (law, engineering, etc.), and professors. It is much more valuable to speak in depth about a couple of resources than it is to include a laundry list. Show you’ve taken time to think about what you can learn from each one—and how you can contribute. Schools will be looking for evidence that you want to be an involved classmate. However, realize that much of the learning you will do will happen outside the classroom.

6. If you want to change careers, explain why.

Many people pursue an MBA to make some sort of change in their career.  Career changes  tend to encompass four different factors: level, location, industry, and function. The more factors that you want to change, the more important it is to find the right MBA program to help you make that change. If you want to use an MBA to change careers, you should explain why you want to make such a change. Beginning your goals essay with a story that illustrates the motivation behind your goals can be particularly helpful. 

Are you trying to transition into an industry that more closely aligns with your passion? I recently had a client who had been working toward a career in professional dressage. She balanced her career between the equestrian world and other interesting jobs but wanted to use an MBA to actually bridge these worlds and eventually run her own company. So, her story of growing up in the equestrian world was key to her goals essay and explaining why she wanted to transition from a financial role to a product manager role in a sports-focused company.

7. Brainstorm to identify your goals.

If you are having trouble defining your goals, spend time conducting informational interviews with people who work in industries or jobs that you find interesting. Brainstorm what about your current job excites you and what impact you want to make on the world. Talk with a trusted advisor or mentor to identify different options.

Telling YOUR story and explaining why YOUR goals make sense for YOU is the most compelling and authentic approach you can take in your business school applications!

For more guidance on your MBA journey, sign up for a free 30-minute consultation with a Stratus admissions expert today!

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August 19, 2024

Your MBA Goals Essay: Get Ready, Get Set, Stop!

Applying to business school this cycle? Aiming for Round 1 (or later?) and not sure where to start? Deadlines are inching closer every day, but we’ve got you. The first thing you need to do to start writing your essays for business school is to… stop ! Yes, take a beat. Assuming that you have already narrowed down your top picks for your MBA, before you put pen to paper (or fingers to keyboard, more likely), you should take a time-out. Carve out an hour or more from your busy schedule, turn off your phone, set your notifications to “do not disturb,” and don’t pick up the phone for your BFF, boss, or mom (okay, maybe your Mom!). 

Give yourself time to pause and breathe. Think. Write out what matters to you most – what gets you excited. How do you want your life to look in 5, 10, 25 years? Consider your goals: personal, professional, and academic. Don’t worry about what the adcom wants to hear – not at this stage. Spend time thinking about why you want to attend business school in the first place. Career pivot? Expand your network? Build new skills? Become an entrepreneur? Work in another part of the world? 

The answer will probably involve a combination of things that will ultimately help you achieve your professional goals. Answering this “why” question early will help you piece together many application puzzle pieces and connect those all-important dots from past and present (experience) to future (MBA and career).

Here’s what you need to do to identify and write about your MBA goals.

Define Your Goals!

The first thing you need to do is . The more introspection you do before you start working on drafting your goals essay, the faster and smoother the actual writing will be later on. 

To start, make a list of what you have most and least enjoyed about your current and prior roles. What did you love? Where did you feel valued, and where would you like to make a greater contribution in the future? On the other hand, what did you dislike or would prefer to move away from? Lastly, where do you see growth opportunities in your skill set? Next, jot down specific roles and industries that you plan to target and that could logically get you from where you have been to where you want to go. 

The goal here is to convey what you plan to do post-MBA in a way that is compelling, interesting, and makes sense. If you want to make a big career pivot, explain why and how you intend to do that (e.g., through coursework or desired major, exposure to certain professors, your anticipated network, career opportunities). You want to think about how your goals align with your experiences and how those experiences have not only prepared you for your goals but also helped you define them. So, how do you go beyond the obvious?

Here are some tips to help you write a compelling, extraordinary MBA goals essay .

1. Distinguish between short-term and long-term goals.

Spell out both your short-term and long-term ambitions by discussing specific roles, industries, target firms, and/or entrepreneurial plans. These positions, companies, and industries could change as you transition from the short term to the long term, but you should be able to demonstrate a common thread between the two. Keep in mind that your short-term objective should serve as a stepping-stone to your long-term vision. Refer to specific job titles and companies (or your target industry, if your goals are entrepreneurial) to further illustrate how much you’ve thought about your future. 

2. Explain how you intend to make an impact.

Don’t talk merely about what you want to get out of an experience but also about the effect you want to have on the people you encounter and the industry during that time. B-schools are looking for contributors, for individuals who want to make a positive impact in their respective fields. The details that surround your MBA goals, such as your motivation for making a particular impact, are what will make your goals essay stand out from those of your fellow applicants. Details make your essay interesting, credible, and individualized.

3. Research, research, research. 

Adcoms want to see ambition, but that ambition should be steeped in reality. Look up hiring trends, services, organizations, market status, products, competitive concerns, and so on at your desired companies. In addition, make sure you know what the school can offer you. There’s no use in telling the adcom you’re excited to focus on a major that isn’t actually offered at the program you’re applying to (oops!). Now is the time to do all this research so that when the admissions officer reviews your essays, your goals make sense and are reflective of what is happening in business and the world, as well as at their institution. 

4. Become familiar with the challenges of your chosen industry.

Showing awareness of current business challenges and world events goes hand-in-hand with doing your research. How is the market affecting your target industry? What about possible future trends? Consider the challenges that lie ahead, the role that you might play, and how you would navigate that environment. 

5. Consider why your target position(s) and industry appeal to you.

Some essay questions might or might not ask specifically about your motivations for pursuing your particular goals, but you should nevertheless keep your motivations in mind while you’re writing. This will help you present a more engaging story with a stronger message, which will subsequently help your essay stand out. Why do you want to transition to fintech, banking, or consulting? What genuinely interests and excites you about those industries and potential roles? Even bigger than that, what matters to you deeply? You’ll be surprised how really thinking through those big questions can inspire you to hit the ground running, writing-wise. 

Following these steps during the prewriting stage of your goals essay will help you formulate a clear, compelling, and original portrayal of what your goals are. It will also make writing your essay quicker and less painful. Use your time wisely, and pace yourself – your applications will be due before you know it!

Kara Keenan Sweeney has more than 15 years of experience in MBA admissions, having worked for some of the world’s top business school programs, including Columbia Business School, INSEAD, and The Lauder Institute’s joint degree MA/MBA program with The Wharton School and the MA/JD program with Penn Law at the University of Pennsylvania. Kara has guided, coached, and counseled thousands of MBA and EMBA applicants, reviewed innumerable applications, sat on admissions committees, and interviewed countless applicants, including while running Wharton’s Team Based Discussions both virtually and in person.  Want Kara to help you get Accepted? Click here to get in touch! 

Related Resources:

• Optional and Open-Ended Essay Questions: What’s the Best Strategy?
• Highlighting Your Leadership Experience in Your Application
• How Personal Is Too Personal in Your Application Essays?

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The Key to Writing Your Best MBA Goals Essay

Understanding what you want to get out of business school plays a larger role in your MBA essay than you may think.

Top MBA programs are looking for applicants who have a clear idea of how a business degree will help shape their future. This is why the MBA goals essay is such an important piece of your business school application.

But how do you write a goals essay if you’re unsure of your post-MBA goals? What if you are changing careers  and know you want to obtain the skills that an MBA program provides , but aren’t sure which career direction you want to pursue after your degree? Should you spend time looking into post-MBA options? Should you try out different jobs or shadow people in different careers, so that you can submit your MBA essay with a secure MBA goal? Or is it better to write your MBA essay with undefined goals?

The role of post-MBA goals in your MBA essay

Your post-MBA goals should guide you in the application process, and at the very least help you decide where to apply. Not only is it worthwhile spending time finalizing a post-MBA direction, it’s required. You need to know why you want to spend a large amount of your time and money before you apply. Not knowing what your post MBA-goals are could turn your MBA investment into a huge debt with no job to pay it off. Think of your goals as a weathervane—if it’s broken, it spins uselessly in the wind, but when working properly, it points you in the right direction.

Still wondering if business school is right for you? Ask yourself these five questions .

Steps to take before writing your MBA essay

When thinking about how to write an MBA essay, you also need to think about how to identify and define your personal MBA goals. Perhaps you already have a good idea of why you want to attend b-school and what it can help you achieve. If not, here are four steps that will help you understand and articulate your post-MBA goals, so you can write an impressive MBA essay:

Determine your likes and dislikes

Think about what you like and dislike about your current and past jobs. Compile a list of what you’d like more of and what you’d like less of. A simple exercise like this will ensure that you’re not just going through the motions, but that your MBA goals will actually bring you satisfaction in your career and life.

Talk to people in careers you want

Talk to people in jobs that appeal to you. Organize informal interviews or email a list of questions to people you know who have positions that you find attractive. While a post-MBA job or career path may seem appealing on paper, you want to ensure you have a full understanding of the positives, negatives, and opportunities that truly exist .

Consider a career counselor

Think about hiring a career counselor. With the right guidance, you can gain a better understanding of what opportunities exist for MBA graduates, and hone your MBA goals so that you can write a more competitive MBA goals essay. This short-term investment will pay off when you are able to get into the b-school you want and land your dream job after graduation.

Establish connections at companies that interest you

Once you have a better idea of your direction, take a look at the career listings for the bigger employers in the field or fields that interest you. Check out profiles of some of the recent MBAs these companies have hired and see if you can arrange to speak to someone in the roles that appeal to you. Talking with people that were once in your position (and who work at a company of interest) is a great way to grow your network and establish connections that can give you the advantage come interview time. However, it’s also a way to learn more about different positions and better define your MBA goals for yourself and your MBA essay.

MBA goals can be flexible

Not having clear goals will leave admissions officers wondering why you’re putting in the time, effort, and money to obtain an MBA. An MBA essay with clearly defined goals, may also concern b-schools that you won’t be able to find an internship, or eventually a full-time job because you don’t know what you want to do. But don’t worry—admissions officers also recognize that your goals may change over the course of your MBA program and that what you say in your MBA essay is somewhat preliminary. It’s okay to be flexible, but not clueless.

Want more advice on MBA programs and applications and an opportunity to meet with admissions directors? Join top b-schools at The MBA Tour's events across the globe .

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MBA Goals Essay Sample: Strong Post-MBA Aspirations

MBA & Beyond Team

17/12/2023 | 6:10 pm

I find this statement so relatable when it comes to MBA applications (MBA Goals). Business schools are looking for simple yet strong stories in your MBA essays; your resume is sufficient to walk them through facts and numbers, KPIs, and Revenues. If your essays don’t tell a coherent story, you dangerously undermine your chances of making it through to a top MBA program, despite having a fantastic profile. Your short-term and long-term post-MBA goals play a crucial role in telling your story to the admissions committee.

One of the most common problems that I have observed amongst candidates during our profile evaluation calls is that they lack clarity of vision, because of which they are not able to clearly frame their post-MBA goals. As a consequence, they fail to lay a strong foundation for their story. 

TO HELP YOU UNDERSTAND FURTHER, LET’S TAKE A LOOK AT THE FOLLOWING MBA GOALS ESSAY (DARDEN SAMPLE ESSAY): 

What is your short-term, post-mba goal, and why (150 words).

Seeing my grandma suffer from asthma due to unavailability of clean-fuel, I realized the true significance of environmental-pollution in our lives.

To offset extreme environmental-impacts of Oil-industry, I worked on several key-initiatives at ABC Corp., promoting waste-optimization and reducing emissions by 80%. In long-term, I aim to lead projects aimed at significantly reducing waste, emissions and carbon-footprint, helping businesses transition to greener-future.

Accordingly, post-MBA, I aim to work in the operations practice of large consulting firms, leading in operations-consulting and sustainability-advisory, such as Kearney or McKinsey, where I will further enhance strategy, market-analysis, and operations-optimization skills.

Accumulating useful analytical, project-management and managerial skills at ABC Corp., I believe Darden-MBA will be perfect next-stop for me. With courses such as “Sustainability-and-Business” and “Operations-Strategy”, opportunity to develop industry-networks through Consulting and Energy Club events, and unique CASE-solving experience alongside my diverse-learning team, I will have outstanding opportunities to bolster my personal and professional credentials.

———————————————————————

In this short essay, you notice how coherently the candidate has established the connection between his passion, goals, why MBA, why a specific school, and Impact (too in just 150 words). 

This clearly showcases how important it is to have clarity on your post-MBA goals if you want to write a convincing story in your MBA applications . 

Our team has carefully curated a beautiful article on  how you can write a killer post-MBA goals essay that could land you into a top MBA program.   So do give it a read and let us know your thoughts in the comments below. 

And if you are still struggling with your post-MBA goals for your MBA application, I would be happy to hear your story and guide you accordingly in  our 45 min profile evaluation call. 

– Thoughts on Post-MBA goals by our Co-Founder Paridhi Singh

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How to Write a Top MBA Personal Statement (With Examples)

Working on your MBA application? You aren’t alone. In 2021, over 200,000 students graduated with an MBA degree making it the number one choice for graduate students for the 10th year in a row. And there’s good reason for this. According to the National Center for Education Statistics , post-MBA, grads can earn significantly more at work—experts estimate an additional $20,000 each year depending on the industry. 

During the application process, you’ll want to stand out. A well-crafted personal statement will help distinguish you from other applicants. It serves as a powerful tool to showcase your unique experiences, skills, and aspirations to admissions committees. To make a lasting impression, tailor your personal statement to each MBA program you’re applying to, highlighting how your background aligns with their values and goals. For additional support, keep reading for some MBA personal statement examples and guidance. 

Understanding the Foundations – Word Count, Templates, and Pricing

When you start your personal statement, keep the word count in mind. Make sure to write your statement succinctly. Templates can give crucial structure to a first draft and make sure you hit necessary points. Finally: is it worth it to hire a professional proofreader? We break down the pros and cons. 

Word Count Considerations

A well-written personal statement is often the deciding factor in the business school admissions process. Conveying your thoughts concisely is a crucial skill in the business world, and future peers will be grateful for your brevity.

One strategy is to start with a longer draft and edit it down when revising. Remove unnecessary details and tighten wordy language. Focus on improving the quality of your content over meeting the maximum word count. 

Templates as a Starting Point

Templates can help to organize your thoughts. Use them to provide structure and give your writing direction. By planning ahead, you can decide how much space you want to dedicate to each element—this can also help you meet the word count.

Remember: popular templates are popular for a reason, and following them too strictly can make your statement feel rigid and unoriginal. To avoid that pitfall, personalization is key. Your individual experiences, goals, and perspectives are all unique. What would a Master’s in Business Administration mean to you? Don’t be afraid to customize any template to fit your voice. 

Professional Proofreading

Graduate schools know what a well-written personal statement looks like—and so do professional proofreaders. Experts can help catch small grammatical errors and improve clarity in your writing. It can be challenging to review personal writing from an objective standpoint. A good proofreader will streamline your writing and ensure overall coherence, improving your odds with your preferred school of business. 

Unfortunately, this can be expensive. Pricing for these services can easily cost hundreds of dollars. If hiring one isn’t in the budget, here are some alternatives: 

• Find writing groups online or in person. Not only will you receive feedback, you’ll get a better idea of what other personal statements look like. Be prepared to help edit other statements.
• Reach out to peers and mentors. Turn to people who know your voice and can tell when your writing is authentic. Make sure they aren’t afraid to give negative feedback.
• Utilize free online resources. Writing tools like Grammarly or Hemingway help check grammar and sentence structure. They won’t help with essay format and aren’t infallible; double-check any changes they might suggest.
• Read your statement out loud. This can help make sure your statement has a good rhythm and flows naturally.
• Take breaks. Be your own set of fresh eyes. When you’re in the thick of writing, you might glaze over easy-to-spot details while you’re thinking of the big picture. Allow yourself to recharge and clear your head before you get back to it. 

Tailoring Your Personal Statement to Top MBA Programs

Make sure to personalize your essays to specific MBA programs . Include details about specific classes and faculty, unique opportunities, and the strengths that make this program stand out. 

Then, tie yourself into the narrative. What role would you fill as a graduate student or an alumnus? Consider your own strengths and where they align with this specific program. What career goals could this opportunity help you achieve? 

Remember to mention your soft skills and other details that may not show up elsewhere on your application. Finally, shine a spotlight on your unique contributions in past roles. 

Write a Captivating Introduction

A beautiful personal statement will be overlooked unless the introduction captivates the audience. You can begin with compelling anecdotes, personal stories, or influential quotes. Tie this introduction into your reason for pursuing an MBA. Make the reader care before launching into your achievements. Then, clearly state why you’re pursuing an MBA. Example: “From the dynamic intersections of global markets to the intricate strategies driving corporate success, the realm of business has always beckoned to me as a realm of boundless opportunity and perpetual evolution..” 

Discuss Academic and Professional Background

Now it’s time to discuss what you’re bringing to the table. It’s okay to brag! Think about any key achievements or acquired skills that are transferable to an MBA program. What motivated you to apply? Example : “As a project manager at XYZ Corp, I navigated intricate challenges, demonstrating resilience and strategic thinking – skills I am eager to refine in a top-tier MBA program.” 

Answer the Questions: Why an MBA? Why Now? 

What does an MBA mean for your career goals ? Break down your short and long-term goals to answer this essay question. How do the skills you gain from earning an MBA connect to your plan? Research the program you’re applying for and use examples from the curriculum. Example : “My immediate goal is to transition from project management to strategic consulting, and Crummer’s MBA program’s focus on experiential learning and global business strategy perfectly complements my aspirations.” 

Emphasize Soft Skills

Think about moments you demonstrated personal growth or teamwork. Are there any moments you stepped up to lead a project or team? Your past experiences will influence your habits in a graduate school setting. Example :  “Leading a cross-functional team on a high-stakes project not only honed my leadership skills but also taught me the importance of collaborative problem-solving, a cornerstone of Crummer’s MBA program. “

Spotlight Unique Contributions

What sets you apart from other applicants? Moreover, what impact will your unique perspective bring to the MBA cohort? Explain how your background will enrich the learning environment. Detail personal qualities and experiences that showcase your value. 

Key Elements for a Powerful Personal Statement

Take a holistic approach to strike the right chord in your personal statement. Give admissions committees a more concrete impression of you. Weave in your qualifications, experiences, and aspirations. Don’t just mention your professional achievements—detail all of your positive qualities. 

Showcase Work Experience 

Be strategic when discussing your real-world work experience. If you can, including measurable results is a great way to show your professional impact. Earnings numbers, statistics, and other metrics will show off your professional experiences. 

Articulate Career Goals and Aspirations

When discussing career goals for an MBA application, detail your short and long-term objectives clearly. Ambiguity can weaken your statement’s impact. Whether you’re joining a family business, starting your own business, or looking to go abroad for international business you should discuss how you see yourself navigating the business world. Connect these career aspirations to the MBA program. 

Incorporate Extracurricular and Real-World Experiences

Touch on any extracurricular experiences like internships or entrepreneurship. Explain how these real-world experiences impacted your analytical skills, business acumen, and decision-making. If you’re an entrepreneur, touch on your journey or discuss the vision for your next startup. 

You can also talk about moments where you demonstrated leadership and communication skills. Teamwork is critical to business leaders. Reflect on your leadership experience—the successes you’ve won and the lessons you learned. 

Maintain Authenticity

Write authentically. Admissions officers want genuine stories. Give readers a reason to empathize with you. Overly formal and generic language can depersonalize your statement and keep readers at arm’s length. 

Also, use conversational language. If something sounds clunky or unnatural, it probably also reads that way. Plus, the way you speak naturally showcases your personality. While you should always use proper grammar, don’t suck the life out of your statement in the name of sounding more “academic.” Use this opportunity to demonstrate your communication skills. 

Navigating Common Challenges

Crafting your personal statements can be challenging! Let’s answer some FAQs. 

How Do I Balance the Personal and Professional Aspects?

Be intentional about what you choose to mention from your personal life. Use elements that either contrast or emphasize your professional experience. How does your background influence your business philosophy? Make sure to keep a professional tone and align your statement with the admissions committee’s expectations and be prepared for any questions the interviewer could ask.

How Do I Handle Sensitive Topics?

If you’re writing about a sensitive topic, do so thoughtfully. You don’t know what type of people will be reading your statement, so be considerate and intentional about any details you choose to share. 

However, your application essay should be a reflection of you. Sensitive subjects often play a major role in personal growth and development. Discuss what you learned from this challenging experience and how it influenced you. 

How Do I Make My Writing Stand Out? 

We’ve touched on all of the story elements you need—now trim the fat. Avoid common clichés and generic statements. Common phrases will dilute the unique perspectives in your personal statement. Make sure the language aligns with you. Avoid language that could apply to everyone when possible. 

Other MBA Application Process Essentials – GMAT Score, GPA, and Statement of Purpose

The MBA application process is multifaceted and holistic. Alongside your statement, admissions committees also consider your GMAT scores and GPA. GMAT scores are used to gauge applicants’ aptitude for business studies, while GPA showcases your readiness for MBA rigor. If you have a lower score in either category, address these challenges by highlighting your other strengths, relevant experience, and resiliency. Remember: committees consider the entire application, not just scores. 

The other factor in the application process is your Statement of Purpose or SOP. This will complement your personal statement. Make sure your SOP articulates your academic and career goals without echoing your other application essay. Avoid redundancy. Focus on the future: link the MBA program to your long-term plan. Take a forward-looking perspective and demonstrate how the MBA will work as a natural progression in your life. 

Your personal statement should be as unique as you are. Start with a compelling narrative and a plan. Proofread your essay, and don’t be afraid to seek help from peers or professionals. Explain how your personal and professional life gives you the necessary skills to thrive at your desired program and be specific about what you want to do there. This is your chance to differentiate yourself from other applicants—take advantage!

Crummer is the #1 ranked MBA program in Florida. You can learn more about what we offer and when you’re ready, start working on your application . 

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Career Goals for MBA Aspirant in 150 Words

• Updated on  
• Apr 15, 2023

If you are someone who is planning to apply for MBA , you must be well-versed in the fact that you will be expected to produce certain essays that help the university understand your motivations for pursuing that degree. Most universities will expect you to begin your essay with your career goals in 150 words, and while this might seem like an easy task for some, it can be extremely daunting for others there are several things that everyone needs to keep in mind. The career goals you provide will help those reading your application assess if you are motivated enough to pursue the degree and if you have what it takes to successfully pursue it. So, while presenting your career goals for MBA aspirants in 150 words, you must mention your short-term and long-term goals for your MBA essay in an impactful and precise manner. It is normal to feel uncertain about how to make a statement in as little as 150 words so here is all the information you will need while attempting to answer this question.

This Blog Includes:

How to tackle career goals for mba aspirants in 150 words, essentials to include, quintessential details, don’ts, tips for writing short-term and long-term goals for mba, tips for career goals for mba essay.

There are numerous different ways in which you can approach this question. You can choose to be course-specific, industry-specific or position-specific. The trick with every way that you approach the question is that you build your answer in a way that supports your argument of how the specific thing will help you achieve your long-term goals. If you are writing with the specific course you wish to study in mind, it is important to let the university know how that course from their university will help you achieve your short-term and long-term goals for the MBA essay . You can also choose to mention how a specific faculty member from the university can be instrumental in your growth.

If you are being industry-specific or position-specific, those 150 words must comprise why you wish to work in that specific industry or at that specific position and how the college you are choosing will aid that development and how, in the end, all of this will add up to your professional growth and trajectory.

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While drafting career goals for MBA aspirants, there are various essentials that you need to keep in mind which might range from mentioning the chosen industry to creating a career plan. Let’s first understand the basics you must add to your career goals:

• Particular Industry : Write your specific domain and industry emphasizing why you want to work in it.
• Particular Positions : Once you have mentioned your industry, the next thing is to write about the career profile you want to pursue.
• Connection to Your Academic & Professional Records: While writing career goals for MBA aspirants, it is extremely important to link your academic and professional milestones with your aspirations to sketch out your career journey.
• Association with your Career Goals : Connect your mentioned objectives with your career aspirations and explain how you plan to fulfil them through this degree.
• Community Agenda i.e. how the degree will help you in making your contribution towards the community.
• Expected Outgrowth
• Unique Career Plan

Things to Keep in Mind

While the above-mentioned essentials can be a sure-shot guide to writing career goals, there is a host of other stuff that can help you in making an impressive list. Here is a list of the Do’s and dont’s that you must keep in mind while summing up career goals for MBA aspirants in 150 words:

• Keep it specific and personal.
• Highlight your short-term and long-term career goals in the MBA essay
• Carve out your interests and link them with your career goals as well as plans. 
• Make the article succinct and to the point.
• Always write something easy to talk about.
• Must include Education specific content and your ambitions in life in brief.

For instance, why you have chosen a certain business school, why you want to study under your chosen professor and what kind of exposure and outgrowth you are expecting to reach closer to your goals.

• Avoid elaborating on those career goals which don’t resonate with what has been asked in the essay.
• Mentioning activities or educational background not relevant to the career goals.
• Avoid being too vague and ambiguous.
• Do not beat around the bush.
• While mentioning your industry is important, don’t overdo it and keep the essay concise and coherent .
• Why these certain goals?
• When or how they were conceived?
• What past experiences/events make you feel that your set goals are realistic?
• Also, explain the significance of the goals in your life.

This can make your essay more personal and interesting.

As career goals will play an indispensable role in your MBA essay in 150 words, it is essential to know how you can efficiently incorporate them into your answer. Here are some insights into crafting the best short-term and career goals for your MBA essay:

Mention the major career goals you look forward to fulfilling post-MBA

This will include your short-term and long-term career goals post MBA and while drafting these, it is crucial to be precise and put an extra emphasis on showing a career map of what you look forward to. That’s why you should mention the industry you aspire to work in, the job position you want, and how you further aim to climb up the hierarchy accordingly.

Concisely elaborate upon why these goals are important to you

Showing your interest and passion for your short-term and long-term goals in your MBA essay can also help you impress the admission team. Give a unique and interesting reason why you want to pursue a certain industry or job role and connect it with the MBA course you have opted for!

Make it specific to the academic institution

Another imperative pointer to add to your career goals for MBA aspirants in 150 words is to connect your content with the school/college/university you are applying for as it will help the admission committee assess your interest in applying to a certain institution.

Examples of Career Goals for MBA Aspirant in 150 Words

It is always easier to understand how to go about a specific thing by looking at examples of it. Here are free career goals essay samples for MBA aspirants in 150 words:

My long-term goal is to secure the position of a senior (job position) manager in a company that caters to (industry needs). I aspire to create a significant impact in a dynamic and ever-changing industry and to advance the development and growth of such a corporation. I strongly believe that pursuing an MBA degree (specialization if any) from your university will help me develop a skill set that will be instrumental in both my personal and professional growth. I believe that through the duration of the course, I will be provided with ample opportunities to strengthen my leadership and administrative skills and they will help me contribute to the industry. I also believe that pursuing this course at your university will help me realize my long-term goals and over time help me contribute to society’s development as a whole. 

I wish to pursue an MBA in (specialization) from your esteemed institution because I strongly believe that the course taught by (the specific professor) will give me a dynamic learning experience, which will help me become well-versed with the fundamentals emphasized in the course offered by your university. This comprehensive course offered by your university is well-known for providing the essential skill set that will help me become a global leader in the industry. I strongly believe that my previous experience as (job experience) in the industry has equipped me well for pursuing this course and that the environment and exposure provided by your university will help me multiply my network and magnify my potential. My long-term goal is to create a sustainable mark in the industry that aids the overall development of society and that admittance to your university will be a major step on that journey.

My long-term ambition is to enthusiastically enter and be a valuable representative of a Multinational Corporation like Google or Microsoft as a top management consultant after completing the prestigious MBA program from the prestigious university (University Name). I want to learn from a diverse portfolio of client engagements and put all of my theoretical experience into practice in a real-world environment. I’ll work my way up to being a partner, and then I’ll focus on introducing digital and correct business strategies for the industry in the long run. In my position, I will mentor younger generations of aspiring consultants as well as work with clients. I wish to prove myself to be an important asset for the organisation where I will be working in the future.

My long-term goal is to investigate the situation of a senior (work position) Manager in a reputable and renowned company.  My ambition is to have a significant impact in a fast-paced, ever-changing market and the industry, as well as to help my organisation to further improve and develop. I’d like to pursue an MBA in (specialisation) from your reputable institution to gain the necessary insights and knowledge about the current dynamics and trends of the industry, as I am confident that the course taught by (the particular educator) will provide me with a powerful learning experience that will assist me in becoming knowledgeable with the fundamentals emphasised in the course. I also agree and assume that pursuing an MBA degree in (specialisation if any) from your college will assist me in developing a set of skills that will be useful in both my personal and professional growth. Finally, it will help me better grasp my long-term goals and, in the long run, contribute to the development of society as a whole.

Ans. Start with your short-term objectives and work your way up to your long-term objectives. Outline the measures for achieving those objectives in a few sentences. Maintain a laser-like emphasis on your employer and the work you’re applying for, as well as how your objectives would eventually benefit the business.Start with your short-term objectives and work your way up to your long-term objectives. Outline the measures for achieving those objectives in a few sentences. Maintain a laser-like emphasis on your employer and the work you’re applying for, as well as how your objectives would eventually benefit the business.

Ans. A long-term goal is a goal that will be accomplished by a series of smaller goals over a long period, usually five to ten years or more. You might be asked about your long-term objectives and how they fit with the organisation you’re interviewing with during an interview.

Ans. MBA programs instil analytical skills, long-term strategic thinking, networking, and leadership in their students.

Ans. You’ll learn business strategy, preparation, and even financial management in an MBA programme. These abilities will allow you to effectively manage your own business while also contributing to your country’s economic growth.

While we’ve given you an insight on how to go about it, it is normal to feel apprehensive about whether or not what you have written will guarantee you a place in your desired college. But you don’t have to be uncertain about such an important aspect of your application. With the help of the mentors at Leverage Edu , you can write an essay that will meet the university’s expectations and give you an edge over other applicants.

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Short-Term and Long-Term Career Goals Essay for MBA Grad

EssayEdge > Blog > Short-Term and Long-Term Career Goals Essay for MBA Grad

Note: This essay appears unedited for instructional purposes. Essays edited by EssayEdge are dramatically improved. For samples of EssayEdge editing, please  click here .

Please discuss your post-MBA short-term and long-term goals. How will your professional experiences, when combined with an MBA degree, allow you to achieve these goals?

I was seven when I first visited my mother’s native Taiwan, and the trip was daunting. The sea of people crowding the sidewalks, the cuisine, and the local fashion seemed distant and foreign to me. However, as a teenager I realized that my heritage and love of the region still bound me to the people of Taiwan. Moreover, my work experiences have led me to recognize the numerable opportunities arising from the region’s favorable investment environment. Over time, my travels abroad—and particularly my visits to Taiwan—have helped to shape my goals and aspirations.

At this point in my career, I seek an MBA from The University of Southern California’s Marshall School of business because I believe it will broaden my knowledge of finance, allowing me to explore the new opportunities of the Pacific Rim. More specifically, an MBA from Marshall will help me to achieve my short-term goal of obtaining a corporate finance position in an emerging technology company with interests in Asia. The program will provide a theoretical foundation to complement my previous experiences in financial consulting, derivative risk management, and corporate finance, which will in turn help me fulfill my long-term goal of starting a business venture in the Pacific Rim.

My professional experiences so far have been diverse yet relevant to my ambitions. After graduating from college, I joined the Business Assurance Division of Coopers and Lybrand, where I became responsible for the firm’s highest profile clients and managed projects early in my career. After my first eighteen months there, I was invited to join a select group of ten consultants in the Dispute Analysis and Investigation Group of the Financial Advisory Services line. In this position, I provided advice to clients dealing with complex business problems and disputes. I enjoyed the challenge of adapting to different environments and the opportunity to work with a diverse, intelligent group of people. However, this job was devoid of my true interest: the financial markets.

In the summer of 1997, I accepted a position at Morgan Stanley that would allow me to pursue a career in finance and relocated to New York. Once again, I progressed rapidly. After just a year at the company, I was entrusted with managing the Credit Derivative Trading Finance Group. The products involved in this division are the fastest-growing investment and risk management mechanisms currently used by institutions and traders. Consequently, I was able to work with numerous complex valuations, as well legal, regulatory, and reporting issues. For example, I helped to develop a credit spread option and total return swap pricing model that is currently used by trading personnel. Through my work at Morgan Stanley, I have confirmed my desire to pursue a career in finance; at the same time, my aspirations have broadened considerably. Instead of managing the growth of a business, I now wish to grow my own business.

My short-term goal is to work in a corporate finance position at an emerging technology company in an international setting. I am specifically interested in the technology sector, because—as in the derivative market—change there occurs rapidly. I believe the Pacific Rim, in particular, has the largest market of unmet technological needs. However, it is apparent to me that I must develop additional skills to take on such a responsibility. Whereas I have already accumulated strong financial experiences, I need an additional theoretical base and the opportunity to learn from others in order to make effective decisions across an entire organization, from finance to marketing to sales.

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An MBA from Marshall will provide the additional knowledge base and network to pursue a career in corporate finance. By leveraging my academic and professional experiences, I know I will make the critical financial decisions that will enable a technology company to successfully complete in a global marketplace. At the same time, I will be able to develop the networks crucial to launching a Pacific Rim entrepreneurial venture.

I am confident that I can best achieve my goals through the education provided at Marshall. My desire to attend the school has been strengthened by the experience of my brother Raymond, who is currently in his second year at Marshall. I frequently visit him in Los Angeles, which has given me a chance to tour the campus on several occasions. Through these visits, I have realized that Marshall’s strength in general management and entrepreneurial studies, combined with its focus on the Pacific Rim, exactly mirror my aspirations. These strengths are evident not only in the curriculum, but also in the Prime Program, through which I plan to return to Asia.

Moreover, I am aware that textbooks are not the most critical component of an MBA program; contact with real businesspeople is just as vital. Marshall’s large population of international students and strong alumni base are especially conducive to forming lasting friendships and developing global business ventures. Finally, the school’s proximity to Los Angeles and San Francisco will give me access to one of the largest concentrations of technology companies in the world while allowing me to be closer to my family and friends.

I know that when I return to Asia, my reaction will be very different from when I was a seven-year-old on my first trip to Taiwan. Instead of feeling confused by a radically different environment, I will leverage the education I receive at Marshall to conduct business with the insight of a native resident.

If the chosen essay prompt asks you to describe your goals, this sample can act as a good template. Keep an eye on the organization, word choice, style, and other details to implement it all when writing. EssayEdge offers in-depth MBA essay proofreading. Place an order and impress the admissions committee.

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