business plan of recycling company

How To Write a Recycling Company Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for recycling businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every recycling business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Recycling Business Plan?

A recycling business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Recycling Business Plan?

A recycling business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Recycling Business Plan

The following are the key components of a successful recycling business plan:

Executive Summary

The executive summary of a recycling business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your recycling company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your recycling business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your recycling firm, mention this.

You will also include information about your chosen recycling business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a recycling business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the recycling industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a recycling business’ customers may include:

• Homes and businesses that need to recycle materials such as paper, glass, or metals
• Local government agencies responsible for recycling programs
• Possible suppliers of recyclable materials

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or recycling services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your recycling business may have:

• Proven business model
• Strong management team with experience in the recycling industry
• Established supplier relationships
• State-of-the-art equipment and technology
• Focus on sustainability and environmental responsibility

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your recycling business via a public relations or marketing agency.

Operations Plan

This part of your recycling business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a recycling business include reaching $X in sales. Other examples include adding a certain number of new customers, or increasing customer satisfaction.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific recycling industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Recycling Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Recycling Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup recycling business.

Sample Cash Flow Statement for a Startup Recycling Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your recycling company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-crafted business plan is an essential tool for any recycling company. Now that you understand the importance of a business plan for your recycling company, as well as the key components to include, you are ready to get started.  

Finish Your Business Plan in 1 Day!

Wish there was a faster, easier way to finish your business plan?

With our Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Waste Recycling Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Green & Eco-friendly » Waste Recycling

The recycling business is an eco-friendly business that can earn you a living and make you a business owner and an employer of labor. Many misconceptions are out there and scaring people away from the recycling business, most people think a recycling business is all about collecting soda cans, bottles, and old paper.

But in fact, most profitable recycling businesses concentrate on other items and materials, such as the gold found in computers and cell phones, used tires, or re-selling household goods.

Suggested for You

• eWaste Recycling Business Plan [Sample Template]
• Tire Recycling Business Plan [Sample Template]
• Pet Bottle Recycling Business Plan [Sample Template]
• Medical Waste Management Recycling Business Plan [Sample Template]
• Pure Green Business Plan [Sample Template]

All you need to start a recycling business requires a good knowledge of where to collect your goods and where to sell them, as well as strong entrepreneurial skills and perseverance.

A Sample Waste Recycling Business Plan Template

1. industry overview.

The recycling industry has become an integral part of modern society not only due to its social and economic impact but also because it plays a vital role for the future of our planet. In the world today, it is estimated that over 1 trillion tons of waste at the household level and in industries is generated.

Common materials for recycling include bottles, paper towels and aluminum cans et al and the niches available in the recycling industry are metals recycling, plastics recycling, electronic recycling, water recycling, oil recycling, glass recycling, furniture recycling , garbage recycling, tire recycling, construction waste recycling, paper recycling, battery recycling, cartridge recycling and industrial waste recycling.

According to experts, all sorts of used scrap metal may be profitable. The waste and recycling sector is a broad one though, and there are lots of areas that remain unexploited often because big recycling companies and Waste Management outfits believe the market value is too small.

Some environmental experts further say that the world market for waste, from collection to recycling, is worth around 300 billion Euros ( US $410 billion ). The recycling business is therefore a growing business that has futuristic benefits; there are markets in the developing world that can be tapped into especially in Africa, Asia and Latin America.

For instance, with the scientific knowledge available to us in this dispensation, it is obvious that it might just   no longer be safe for the earth to accommodate plastic bottles and other waste materials that are buried in it. For this reason, it is very important for government of most countries to encourage plastic bottles and other recycling business.

If you are conversant with companies that use plastic bottles for packaging their products, you would realize that they are promoters of plastic bottle recycling and they ensure that they include the recycling instructions or signs on their entire plastic bottle product.

That is that, companies that are engaged in plastic bottles recycling business or other form of recycling business can be considered as part of those working to save our world from degradation. This is so because plastic bottles that are buried in the earth are shielded from sunlight hence it becomes impossible for them to decompose.

It is a known fact that at least 66% of energy is saved when producing new plastic bottles from recycled plastic bottles, as against producing plastic bottles from the very scratch. That is why most companies engage in the use of recycling plastic bottles for their packaging, clothing, toys, fiberfill for sleeping, plastic bags, plastic ruler, amongst many others.

Statistics has it that the Recycling industry in the united states of America is worth bn, with an estimated growth rate of -5.5 percent. There are about 1,155 registered and licensed recycling facilities in the United States and they are responsible for employing about 23,308 people.

The recycling industry has come to stay and the good part of it is that it enjoys the support of environmentalist and the government of various nations since it is a means to preserve the earth from degradation, greenhouse gas emissions and environmental pollution.

Although establishing your own recycling company requires huge startup capital and rigorous processes to build your own plant, but it is a fact that it is indeed a profitable venture.

The market for recycled aluminum cans, pet bottles, used papers and cardboards et al is large and can accommodate loads of investors. For example, recycled aluminum cans are used for canning foods, drinks, chemicals, lubricants, oil, industrial gum and much more.

2. Executive Summary

Friends of The Earth Recycling®, LLC is a U.S based licensed and standard recycling company. We have been able to secure a standard and well – positioned facility in the outskirt of town in San Bismarck, North Dakota; a facility that is well positioned and highly suitable for the kind of recycling plant that we want to build.

We are in the recycling industry to contribute our quota in saving the earth and also to compete in the highly competitive recycling industry not only in Bismarck – North Dakota, but also throughout the United States market.

Friends of The Earth Recycling®, LLC will initially be involved in the recycling of materials such as aluminum cans, scrap metals, pet bottles, used papers and cardboards et al. We intend providing raw materials for companies that are into the manufacturing / production of books / papers, drinks, lubricants, oils, spare parts, chemicals, water, plastic and paper bags et al.

Our business goal is to become one of the leading recycling company in the United States and we will make sure that we do all we can to compete favorably with leaders in the industry.

We are going to operate on a topnotch level and that is why our workers are going to be selected from a pool of certified and highly experienced recycling engineers and technicians in and around Bismarck – North Dakota and also from any part of the United States of America as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading recycling plants in the United States and throughout the globe.

At Friends of The Earth Recycling®, LLC our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for all our partners, employees and for our clients.

Friends of The Earth Recycling®, LLC is founded by Engr. Shannon Carson a recycling engineer per excellence who graduated with from Illinois Institute of Technology (B.Engr.) and his friend and business partner for many years Moses Carpenter (B.Sc. Business Management).

They have a combine experience that can help them build Friends of The Earth Recycling®, LLC to favorably compete with other leading recycling plants in the United States of America.

3. Our Products and Services

Friends of The Earth Recycling®, LLC was established with the aim of maximizing profits in the recycling industry. We want to compete favorably with the leading recycling plant in the United States which is why we have but in place a competent quality assurance team that will ensure that every recycled material or products that leaves our recycling plant meet and even surpass our customers’ expectations.

We will work hard to ensure that Friends of The Earth Recycling®, LLC is not just accepted in Bismarck – North Dakota but also in other cities in the United States of America. Our products and services are listed below;

• Sale of recycled pet bottles and plastic bags
• Sale of recycled papers and cardboards
• Sale of recycled aluminum cans and materials
• Sale of recycled metals and other related recycled materials

4. Our Mission and Vision Statement

• Our vision is to establish a standard and world class recycle plant whose products and brand will not only be accepted in Bismarck – North Dakota but also in other cities in the United States of America.
• Our mission is to provide standard recycled materials that will assist the relevant industries in saving cost and energy and also to contribute our quota in helping save our world from unnecessary degradation.
• We want to build a recycling plant that can favorably compete with other leading brands in the recycling industry.

Our Business Structure

Friends of The Earth Recycling®, LLC is a recycling company that intend starting small in Bismarck – North Dakota, serving smaller industries within our locations, but hope to grow big in order to compete favorably with leading recycling plants in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Friends of The Earth Recycling®, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders ( the owners, workforce, and customers ).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Head, Technical Services
• Human Resources and Admin Manager
• Sales and Marketing Executive
• Plant Engineers / Technicians and Operators

Client Service Executive

Truck Drivers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Head, Technical Services:

• Serves as project manager of the organization; works directly with employees
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Makes certain that the technical department perform efficiently, coordinate employee efforts, and facilitate communications between management and recycling plant engineers, technicians and machine operators
• Ensures that the organization work in line with international best practices.

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily office activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Friends of The Earth Recycling®, LLC
• Serves as internal auditor for Friends of The Earth Recycling®, LLC

Recycling Plant Engineers (2) and Technicians / Machine Operators (8)

• Responsible for installing, maintaining and repairing of all the recycling machines in the plant
• Responsible for operating recycling machines in the plant
• Operates facilities for separating and sorting recyclable materials from nonhazardous waste streams
• Operates facilities where commingled recyclable materials are sorted into distinct categories
• Handles any other job functions as it relates to recycling materials.
• Assists in loading and unloading waste materials and recycled materials.
• Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
• Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment, such as hazardous material placards.
• Assists the transport and logistics manager in planning their route according to a pick – up and delivery schedule.
• Inspect vehicles for mechanical items and safety issues and perform preventative maintenance
• Complies with hazardous waste truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
• Collects and verify delivery instructions
• Reports defects, accidents or violations
• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Friends of The Earth Recycling®, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured recycling business that can favorably compete in the highly competitive recycling industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a comprehensive SWOT analysis for Friends of The Earth Recycling®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Friends of The Earth Recycling®, LLC;

Our core strength lies in the power of our team; our workforce. We have a team of certified and highly trained and experience recycling engineers and technicians / machine operators, a team with excellent qualifications and experience in various niche areas in the recycling industry.

Aside from the synergy that exists in our carefully selected workforce, our product will be guided by best practices in the industry and our recycling plant is built to fit into the design of a 21 st century recycling plant.

As a new recycling plant in Bismarck – North Dakota, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients ( big time manufacturing / production companies that make use of recycled materials ) in the already saturated and highly competitive recycling industry; that is perhaps our major weakness.

Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the recycling industry is massive considering the number of individuals and manufacturing companies who are now switching over to alternative source of raw materials basically to save cost and energy. As a recycling company, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new recycling plant in same location where our target market exists and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

One obvious trend in the recycling industry is that players in this industry leverage on saving the earth and balancing the ecosystem to promote their business.

As a matter of fact, governments all over the world and even international Non – Government Organizations are in the forefront when it comes to campaigning in favor of recycling materials to generate raw materials for industries as against tapping virgin raw materials. This is so because it will help save cost and energy and the earth that we live in will be the better for it.

Another trend is that is common in the recycling industry is that, with the advancement of technology, it is now easier the recycle and process almost any materials and liquid waste that exist in our world. This trend and the immerse support from government and NGOs is sure responsible for encouraging investors to venture into the recycling industry

Lastly, more and more manufacturing industries are beginning to see the benefits of going for recycling materials as against going for virgin raw materials in the production of their products. This is the reason why the industry is expanding and becoming more profitable and viable.

8. Our Target Market

Before starting our recycling business in Bismarck – North Dakota, we conducted a market survey and feasibility studies and we are certain that there is a wide range of manufacturing / production factories that cannot successfully run their businesses without sourcing for recycled raw materials from us.

In view of that, we have created strategies that will enable us reach out to various manufacturing / production companies who we know can’t afford to do without our products / recycled raw materials. Below is a list of the people and organizations that we have specifically market our products and services to;

• Food and drinks processing and packaging companies
• Roofing and construction companies
• Chemical manufacturing companies
• Manufacturers and Distributors
• Printing Press (Publishing Houses)
• Branding and Advertising agencies
• Entrepreneurs and Start – Ups who would need recycled raw materials from us.

Our Competitive Advantage

The recycling industry is an emerging one that is yet to be fully accepted globally, therefore there is little or no competition in the industry at the moment. Although, there is a relationship between the emerging players as they cannot do without the other.

Since the industry is a multi-stage one, there is need for collaboration among the players in order to have a win-win situation for all the players. Without a shadow of doubt, there are loads of big time investors that have a stake in the recycling industry; but one thing is certain, there is room big enough to accommodate all players.

So, if you enter the industry today, you should brace up yourself for collaboration and prepare for serious competition in the nearest future as soon as the recycling industry enter it boom period, this period will definitely arrive especially in the developing world in little time when recycled product is seen in the same light as the new and “virgin” materials.

Our competitive advantage lies in the power of our team; our workforce. We have a team of certified and highly trained and experience recycling engineers and technicians / machine operators, a team with excellent qualifications and experience in various niche areas in the recycling industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category ( startups recycling companies in the United States ) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Friends of The Earth Recycling®, LLC is established with the aim of maximizing profits in the recycling industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients. Friends of The Earth Recycling®, LLC will generate income by selling and supplying the following products;

10. Sales Forecast

One thing is certain, there would always be manufacturing / production companies who cannot but source their raw materials from recycling plants.

We are well positioned to take on the recycling industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our recycling company to enviable heights.

We have been able to critically examine the recycling market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Bismarck – North Dakota.

Below is the sales projection for Friends of The Earth Recycling®, LLC, it is based on the location of our business and of course the wide range of our services and target market;

• First Fiscal Year-: $150,000
• Second Fiscal Year-: $250,000
• Third Year-: $600,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition in the recycling industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the recycling industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Friends of The Earth Recycling®, LLC.

Our corporate goal is to grow Friends of The Earth Recycling®, LLC to become one of the top 10 recycling brands in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Bismarck – North Dakota but also in other cities in the United States of America.

Friends of The Earth Recycling®, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our recycling company by sending introductory letters alongside our brochure to manufacturing / production companies and other key stake holders in the manufacturing industry.
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver good recycled raw materials
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We will not undermine the fact that for a lot of people to know what we do, we have to continuously advertise. We have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for manufacturing / production companies in the whole of Bismarck – North Dakota and beyond which is why we have made provisions for effective publicity and advertisement of our recycling company.

Below are the platforms we intend to leverage on to promote and advertise Friends of the Earth Recycling®, LLC;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic industrial locations all around Bismarck – North Dakota
• Engage in road show from time to time in targeted industrial estates
• Distribute our fliers and handbills in target areas
• Contact manufacturing / production companies by calling them up and informing them of Friends of The Earth Recycling®, LLC and the services we offer
• List our solar panel installation, maintenance and repair company in local directories / yellow pages
• Advertise our recycling company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles / trucks are well branded with our company logo et al.

12. Our Pricing Strategy

At Friends of The Earth Recycling®, LLC we will keep the prices of our recycled raw materials below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

We are aware that there are some one – off jobs or government contracts that are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

At Friends of The Earth Recycling®, LLC our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a standard recycling plant; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Friends of The Earth Recycling®, LLC in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring facility that will accommodate the design of recycling plant we want to build will cost – $150,000.
• The amount required to purchase the needed recycling equipment and machines – $120,000
• Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
• Amount required to purchase the needed software applications to run our business – $3,500
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Amount needed to acquire trucks – $50,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about four hundred and fifty thousand ( $450,000 ) U.S. dollars to successfully set – up a medium scale but standard recycling plant in the United States of America.

Generating Funding / Startup Capital for Friends of the Earth Recycling®, LLC

Friends of The Earth Recycling®, LLC is a business that will be owned and managed by Engr. Shannon Carson and his friend and business partner for many years Moses Carpenter. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 ( Personal savings $70,000 and soft loan from family members $30,000 ) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Friends of The Earth Recycling®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to sell our recycled raw materials a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Friends of The Earth Recycling®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard facility to build a standard and modern recycling plant: CompLeted
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Purchase of repair and installation tools and equipment: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed recycling machines, equipment and trucks: In Progress
• Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

How to Create Recycling Business Plan Efficiently in 2024

• By Rakesh Patel
• Last Updated: May 2, 2024

• A well-crafted recycling business plan is crucial for financing, attracting investors, and driving the company’s growth and success.
• Analyzing the market is essential to identifying key opportunities, differentiating from competitors, and establishing a sustainable customer base.
• Developing a clear sales and marketing strategy with defined target markets help you build building brand awareness.

Starting a recycling business without a sound plan is like a sitting duck waiting to be shot. But thankfully, you are here so that you can get a guiding light for your new venture.

There is no doubt that the recycling services industry is on an upswing as it was valued at $57.69 billion in 2021 and is expected to touch the $90 billion mark by 2028 .

So first, let us show you what a recycling business plan is and how it will help you before moving on to its components.

Forget Spaghetti Routes, Optimize Routes for Your Entire Team with Upper

Table of Content

• What is Recycling Business Plan?

How to Develop a Recycling Business Plan?

What is recycling business plan .

Recycling business plan is a comprehensive document that outlines the goals, objectives, strategies, and financial projections of your business. In simple words, think of it as your pole star that will show you a way out of the dark.

Having such a well-developed plan can serve as a roadmap to guide your company’s operations and ensure better efficiency.

Why is it important to construct for your recycling business?

Whether you are starting a new business or already associated with the recycling industry, developing a robust business plan is essential for achieving organizational goals. Below is why you must construct one for your business. 

1. Identifying your target market

Firstly, it enables you to identify and analyze your target market to help you understand the needs of your potential customers so that you can precisely serve what they want.

This precision will give you a competitive edge over your competitors who are scattering their efforts all over the place.

2. Managing your operations and resources

A business plan provides you with clarity about your operations, like how the daily waste collection process should take place and what tasks will be carried out by your team in a timely manner.

This will ensure that everything is properly aligned along with the right set of instructions for doing them. As a result, your recycling business can run smoothly.

3. Making your financial projections

A recycling business plan includes financial projections for at least the first year of operation. This projection gives you an idea about the funding you need for your business to take off. In short, it assists you to develop your financial plan as well. 

Once you have projections ready, it also provides you with a roadmap for achieving your revenue and profitability goals. In other words, you can say, it gets your numbers right.

4. Ensuring compliance with regulations

As a business owner, you cannot provide your services legally without complying with the rules set by the jurisdiction in your area. 

This is where it is crucial to develop a business plan that gives you an overview of the regulations and requirements for operating a recycling business in your service area. 

Doing it right before starting your recycling business ensures that you have complied with all applicable regulations. This means you can avoid hefty fines as well as mitigate potential risks.

5. Monitoring your performance

A recycling business plan gives you detailed insights by serving as a baseline for monitoring your performance and progress. This allows you to come up with your strategies and operations accordingly and make informed decisions to optimize your recycling process.

Creating a plan is one of the initial steps when it comes to starting a new recycling business. But, how will you develop it efficiently? For that, let’s discuss its components in the next section..

Business owners should include 10 main components while developing a business plan. Let us talk about them one by one. 

1. Industry overview

This section gives you a gist of the recycling industry and the market trends that are driving its growth. It typically includes information such as:

Size and growth of the industry

This section should provide an overview of the recycling industry’s size and growth trends. You can include statistics on the amount of waste generated, the percentage of waste that is currently being recycled, and projections for future growth.

Key market segments

Target market segments mean the sections of the whole industry which you are eying to target. For example – commercial or residential waste. Identify your target market segments and provide information on the size of each segment and its growth potential.

Competitive landscape

Analyze the major players (aka competitors) in your region, including their market share, strengths, and weaknesses. Also, identify any new entrants or potential competitors that may affect your business.

The legal and regulatory environment

Provide an overview of the legal and regulatory environment in which your business will operate. This gives you an idea of any permits or licenses required to operate a recycling business.

2. Executive summary

An executive summary is like a quick overview of your overall business plan. Here are some key elements to include:

• Services: Give an overview of the services that your recycling business will offer and the types of waste you will recycle.
• Target market: Describe the target market for your recycling business, including demographics, geography, and the size of the market.
• Financial projections: Summarize your financial projections for the first few years of operation, including revenue, expenses, and profit margins.

3. Mission statement

The mission statement is all about your company’s primary focus and what it aims to achieve. A well-crafted mission statement can serve as a guiding principle for all the decisions made at your business.

Thus, it should communicate the essence of the company’s business, values, and culture, including recycling problems and solutions . However, when creating a mission statement, it is important that you keep it clear and concise.

4. Services and pricing

Following a statement, you can describe the recycling services that  you want to provide and how much you will charge for each of them. Hence, it should include a breakdown of the costs associated with any of your services as well as any pricing plans you offer. 

For example , you could charge a flat fee for a specific service such as curbside recycling pickup. Or, wherever possible, you can charge variably based on the volume of materials being recycled. 

5. Operational plan

It outlines the day-to-day activities that are essential to run your business. It gives details on: 

• How your business will function?
• How it will meet its goals and objectives?
• What processes and precautions will everyone need to follow?

This will ensure that your daily efforts produce the maximum output toward your desired goals. As an additional benefit, it also saves recycling companies from inconsistencies that happen when a reliable plan is not set.

When deciding your operational plan, it is wise to add software to your process that will relieve you of much of your daily burden.  One such recycling waste collection route planning software is Upper,  which helps you plan routes for your waste collection team so that they can reach their destinations in a minimum time.

Get Optimized Routes for Waste Collection

Now, finding an optimized routes for waste pickups is a matter of seconds. That’s right, you can easily get them using the Upper Route Planner in less than a minute.

6. Job roles and responsibilities

This outlines the key positions within your business and the responsibilities associated with each of them. One of its purposes is to provide a clear understanding of the organizational structure of your company.

Here are some examples of job roles and responsibilities that can be included in a recycling business plan:

• Chief Executive Officer (CEO): The CEO is responsible for providing direction for the company while overseeing all aspects of its operations and ensuring that it achieves its objectives.
• Operations Manager: The Operations Manager is responsible for overseeing the day-to-day operations, managing staff, coordinating with customers, and ensuring that all equipment and facilities are properly maintained.
• Sales and Marketing Manager: A person who can develop marketing strategies to promote the services, identify new business opportunities, and build relationships with key customers.
• Customer Service Representative: The person should be responsible for providing customers with information about the company’s services, answering questions, and resolving any issues or concerns that arise.
• Recycling Technician: The Recycling Technician is responsible for sorting, processing, and preparing recyclable materials using recycling technologies for reuse.

7. Target market research

The process gives an in-depth analysis of the industry, competition, and potential customers. Thus, it is important to conduct thorough research using reliable sources and data. Let’s have a look at each of its components:

• Industry analysis: It provides an overview of the recycling industry, including its size, growth, and recycling trends as well.
• Competitor analysis: Here you identify your competition and their strengths or weaknesses. You can figure out information on their products, pricing strategies, marketing approaches, and market share.
• Customer analysis: Its purpose is to show you the buying behavior, pain points, and preferences of your target audience.

Pro tip: The better you know your audience, the more effective will be your market research. So, find out the demographics, psychographics, and needs and preference of your target audience in detail.

8. Sales and marketing strategy

A strategy outlines the specific tactics and approaches that you will use to promote your services, generate leads, and convert those leads into paid customers. Here are some of its key elements:

• Promotion channels: Here you identify specific channels for promoting your services and how you will use them. It includes digital marketing, social media, print media, events, and word-of-mouth marketing.
• Lead generation : This section describes the methods you will use to generate leads such as  cold calling, email marketing, SEO, and PPC advertising.
• Sales/Conversion approach: It tells you how you will close more sales and generate more revenue. If you have any unique selling proposition (USP) that makes you stand apart, you can describe it in this part.

9. Financial projections

It is crucial step as it provides an overview of the expected financial performance of the company in the short term and long term. This also serves as a goal to achieve for your entire team so that you keep on growing financially every year. 

Here is an example to give you a better idea of a financial projection: 

• Revenue: $500,000
• Cost of services provided: $250,000
• Gross profit: $250,000
• Operating expenses: $100,000
• Net income: $150,000

10. SWOT analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is a strategic planning tool that helps you identify and analyze internal and external factors that can affect the operations and profitability of your business. 

Here’s a breakdown of each component of the SWOT analysis:

• Strengths: These are internal factors that give you an advantage over other recycling businesses. It includes your business’s core competencies, unique selling points, financial stability, and other resources.
• Weaknesses: These are internal factors that put your business at a disadvantage compared to its competitors. It can be a lack of resources, inexperienced staff, poor infrastructure, etc.
• Opportunities: These are external factors such as emerging trends, changes in regulations, new markets, or partnerships that your business can capitalize on to improve its operations and profitability.
• Threats: These are external factors that can negatively impact your business’s operations and profitability. It can be market competition, economic downturns, changing regulations, natural disasters, etc.

By conducting a SWOT analysis, you will have a better understanding of what to capitalize on (strengths and opportunities) as well as figure out weaknesses and potential threats.

To identify your target market, you need to consider factors such as location, demographic, and behavior. Determine the type of recyclables products that are in demand and the consumers who are likely to use recycling services.

The startup costs for a recycling business can range from $10,000 to $20,000, depending on the size and type of operation.

One should establish a strong marketing strategy that promotes your services and highlights the benefits of recycling in order to attract more clients. Additionally, you can use social media platforms, local advertising, and community outreach to raise awareness of your business.

The success of a recycling business can be measured through various metrics such as revenue growth, customer retention rate, and the volume of recyclables collected and processed.

All in all, a recycling business plan is a crucial roadmap that outlines your company’s mission, services, target market, sales and marketing strategy, financial projections, and operational plan. 

A well-crafted plan can help you secure financing, attract clients and guide your business toward sustainable growth and profitability. So, go through these all components before you start your recycling business because it is worth all the effort. In case you want to streamline your waste collection process, it is recommended to use AI driven route planning software like Upper. You can explore its features by taking a 7 days FREE TRIAL . 

Rakesh Patel, author of two defining books on reverse geotagging, is a trusted authority in routing and logistics. His innovative solutions at Upper Route Planner have simplified logistics for businesses across the board. A thought leader in the field, Rakesh's insights are shaping the future of modern-day logistics, making him your go-to expert for all things route optimization. Read more.

Tired of Manual Routing?

Related Posts

Complete Guide to Maximizing Recycling Business Profit Margins (2024)

Addressing Recycling Problems: A Reality Check and Action Plan

750+ Catchy Recycling Business Names: Know the Best Practices in Naming Your New Business

25 Profitable Recycling Business Ideas You Can’t Afford to Miss

How to Start a Recycling Business? – 11 Steps to Get the Desired Start

11 Advanced Recycling Technologies to Efficiently Recycle Global Waste

Sign Up with Upper Route Planner and automate your daily business process route planning, scheduling, and optimizing!

Grab a FREE Trial of Upper

• Plan routes with hundreds of stops in a minute
• Schedule routes months in advance
• Collect reliable proof of delivery
• Track drivers live for real-time updates
• Experience unparalleled customer support

Grab a FREE Trial of Upper TODAY!

• Schedule routes in advance for weeks
• Collect proof of delivery to maintain accountability
• Experience 24/7 customer support
• Smart reporting to get real-time insights