easy online business plan

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager

Free Online Business Plan Maker

Create a compelling and convincing business plan online with Venngage. Templates available for your every need, whether it's business plans, financial plans, marketing plans, and more.

Not a designer? No problem. With our easy-to-edit templates and online business plan generator, anyone can create a professional business plan for free. Over 40,000 businesses already use and trust Venngage.

Design from one of our business plan templates

Choose from hundreds of business plan templates. see all business plan templates, launch a profitable business with a visually engaging business plan.

Your business is unique and impactful — so should your business plan. Make sure the plan you share with investors, lenders, and other stakeholders is not only packed with key data and information but visually engaging too.

Looking to make your business plan stand out from the pack? Venngage's unique business plan templates add serious style to your ideas. Venngage's Business Plan Builder is a fraction of the cost of hiring a writer — you can even try creating a business plan for free.

Whether you're looking for a traditional business plan format or something more creative, Venngage's easy-to-edit business plan templates let anyone design business plans. No experience required. Free business plan templates available.

Nothing's better to convince your stakeholders than some sweet data that speaks volume. Engage and persuade your investors by visualizing your business plan data with Venngage's unique charts, graphs and diagrams.

Create a winning business plan with Venngage in 5 steps:

Design an unforgettable and convincing business plan today:

Business Plan Templates

Save money and hours of design time with Venngage's easy-to-edit templates and free business plan generator. Free online business plan templates available.

Easy-to-Use Editor

Venngage's online business plan builder is intuitive to use. The drag-and-drop editor means faster and better designs even when you don't have design experience.

Download Business Plans

Download your document with one click as an image (PNG), PDF, Interactive PDF or PowerPoint file. Add it to your Google Docs or Slides, Word doc or existing PowerPoint slides (paid plans only).

Visualize Business Plan Data

Persuade your stakeholders and tell a story with your business plan data through charts, graphs, maps and diagrams. Copy and paste your data or upload it in a .csv file in one click.

Brand Your Business Plans

Use Venngage's My Brand Kit to automatically import your brand identity. Then, add your brand colors and fonts to any business plan designs with one click.

Collaborate In Real Time

Collaborate with your whole team with Venngage's real-time collaboration. Leave helpful feedback through comments and create impactful business plans.

Easy-to-edit professional business plan templates

• Our team of professional designers have created a collection of unique, online business plan templates that anyone can customize. Pick a simple template, add your text and data and you're done.
• Or choose a more creative template and play around with the fonts, photos, icons, colors, and more.
• Whatever the case, Venngage's drag-and-drop free business plan generator lets anyone create a beautiful, professional business plan without any design experience.
• Share a public link for free from our online business plan creator. Don't worry. You can go back and edit your design at any time.

One-click branding with My Brand Kit

Show off important metrics with professional data visualizations

Collaborate with your whole team throughout the design process.

Business Plan Maker FAQs

How much does venngage's business plan builder cost.

Anyone can make a business plan for free and share a link to their work. Our Premium ($19/month) and Business ($49/month) plans include premium, professional business plan templates and features, plus access to multiple download formats.

How can I write my own business plan?

Your business plan can include these sections: executive summary, company description, market analysis, organization management, service/product line, marketing & sales, funding requests, financial projections, etc. Add sections to your business plan as you see fit — depending on the kind of plan you're creating. No matter the type of business plans you're making, Venngage has a template for that.

Can I download my business plan?

Yes! You can download your business plan in PNG, PDF, Interactive PDF, or PowerPoint formats (paid plans only). It's free to share a public link. It's also free to create an account and test out our online business plan maker with a free business plan template.

Wow your clients and investors at first sight — Create a convincing and winning business plan with Venngage's online business plan generator

Popular business plan templates you can edit right away

Nonprofit organization business plan template, business operational plan template, real estate investment business plan template, business continuity and disaster recovery plan template.

• Business Guides
• Digital Marketing Guides
• How To Guides
• Human Resource Guides
• Hustle Guides
• Marketing & Sales Guides
• Startup Guides
• Brand Competitors
• Brand Failure
• Brand History
• Brand Statistics
• Business Models
• Business Strategies
• Startup Essentials
• Marketing Essentials
• Branding Essentials
• Management Essentials
• Crypto Essentials
• Development Essentials
• Product Management
• Project Management
• Sales Essentials
• Software Reviews
• Startup Discovery – Noteworthy Startups
• Startup Ideas
• Startup Process
• Startup Resources
• Startup Courses
• AI Prompt Generator
• Business Idea Generator
• Startup Cost Calculator
• Slogan Generator (AI-Powered)
• ChatGPT Prompt Generator
• Midjourney Prompt Generator
• Stable Diffusion Prompt Generator
• Elevator Pitch Generator
• Free Startup Ideas

🤖 Free Business Plan Generator (AI-Powered)

Starting a business is an exciting journey, filled with aspirations and ambitions, yet crafting a solid business plan can sometimes feel like navigating through a dense fog. The AI-Powered Business Plan Generator shines a light on this path, offering a straightforward way to outline your vision, strategies, and financial forecasts. By providing customized, coherent business plans, this tool assists in laying down the foundation of your entrepreneurial dream, ensuring every aspect is addressed. It simplifies the planning process, enabling you to focus on bringing your business idea to life with confidence and clarity.

Help us improve. How was the output?

Liked the output? Join the AI Enthusiasts WhatsApp Community.

Writing a business plan can often feel like navigating through a dense forest without a map. You know your destination—securing investment, defining your business strategy, or setting clear objectives—but the path isn't always clear. Enter the AI-powered business plan generator, a tool designed to illuminate the way forward. This guide will walk you through the essentials of crafting a comprehensive business plan, touching upon the traditional elements that captivate stakeholders. In the final stretch, we'll introduce how an AI-powered business plan generator can streamline this process, making it more accessible and less time-consuming.

How to create a Business Plan

Now that you're familiar with the executive summary, let's tackle how you can create the rest of your business plan.

You can start manually by outlining your plan's structure and filling in the details step by step, or opt for a business plan generator to streamline the process.

Either method requires careful consideration of each section to ensure your plan is thorough and compelling.

Manual Methods for creating a Business Plan

You'll start with the Executive Summary, distilling your business idea into a compelling snapshot that captures attention.

Next, you'll outline your Company Overview, providing a clear picture of who you are and what you stand for.

Then, lay out your Business Objectives, Products and Services, and your Market Analysis Approach to build a solid foundation for your plan.

Executive Summary Essentials

Although it's often crafted last, the Executive Summary stands as the crucial opener of your business plan. It distills key aspects such as your mission, product highlights, and financial ambitions for quick investor insight. It encapsulates your company's essence for investors and maps out the business plan development milestones.

Ensure it crisply outlines your executive summary, underscoring the company's financial goals. This will help capture investors' attention right off the bat.

Company Overview

Begin your company overview by detailing your business's foundational elements, including its name, location, and the team driving its operations.

Here's what to include:

• A clear description of your business structure and ownership.
• The mission statement that defines your business's purpose.
• An outline of the products or services you offer.
• Background information that paints a picture of your company's history and objectives.

Business Objectives

To set your business on the path to success, start by defining clear and measurable objectives that reflect both your immediate and long-term aspirations.

Align your business objectives with strategic objectives to meet financial goals.

Conduct market research to fine-tune your target market strategies .

Ensure company goals are realistic and adaptable, setting a course for growth and market competitiveness.

Regular updates keep your plan relevant.

Products and Services

After setting clear business objectives, focus on articulating the core of your offering by detailing the products and services your business provides. Your description should also include:

• Unique features and benefits of each product or service.
• Specific products' competitive advantages.
• Your strategy for sales, distribution, and supply chain.
• Trademarks and market placement for your products and services.

Market Analysis Approach

A thorough market analysis is crucial for your business plan as it reveals the dynamics within your target market and guides your competitive strategy .

You'll identify potential customers, understand established market trends, and analyze how competitors differentiate themselves.

This knowledge shapes your sales plan and informs your marketing and sales efforts, highlighting opportunities in an otherwise crowded marketplace and showcasing your grasp of the competitive landscape.

Marketing and Sales Strategies

Crafting a marketing and sales strategy requires precise identification of your target customers to ensure your message resonates and spurs action. Here's how to proceed:

• Define your target market for the new product.
• Develop a pricing and sales channel approach.
• Design a marketing plan with promotional tactics.
• Analyze market trends to refine your strategy.

Stay focused on meeting customer needs and differentiating from competitors.

Financial Analysis and Projections

Diving into the financials, you'll need to gather historical data and conduct a thorough analysis of revenue streams , costs, and profit margins to inform your projections for the next three to five years.

Your financial plan hinges on these insights.

Operations Plan

To ensure your business runs like a well-oiled machine, start by mapping out your key operational processes and procedures. Your operations plan is a vital section of your business plan. Here's what to include:

• Outline technology's role in business operations.
• Develop a comprehensive staffing plan.
• Establish a robust inventory management system.
• Implement quality control measures to provide additional assurance of product or service excellence.

Funding Requirements

Having established the operational foundations of your business, let's now focus on determining the capital necessary to fuel your growth and operational needs.

Outline your funding requirements by presenting clear financial data, including projected income, balance sheets, and cash flows.

You'll need this to secure funding from venture capital firms or potential investors, ensuring they grasp how their capital will propel your business towards its targets.

Appendices and Exhibits

When crafting your business plan, don't overlook the appendices and exhibits; these sections provide the substantiating details that reinforce your proposal's integrity. Include:

Documents that outline key personnel qualifications and experience.

Details on intellectual property, such as patents.

Additional information for financial institutions, like credit histories.

Contracts, leases, or other legal documents relevant to your business.

Using a Business Plan Generator

You might wonder why you'd use a Business Plan Generator—these tools streamline the planning process, making it easier for you to focus on the core aspects of your strategy.

To get started, you'll follow a series of steps that help structure your executive summary, goals, and market analysis within a proven framework.

The benefits are clear: using a generator can save you time and provide you with a professional, investor-ready plan.

Steps to use the Business Plan Generator

To create a business plan using a generator, start by selecting a template that aligns with your industry and business type.

Here are the steps to use a business plan generator:

• Identify Your Business Details : Start by providing the name of your business and the industry it operates in. This foundational step sets the stage for the tailored guidance the generator can offer.
• Describe Your Offerings : Clearly articulate what products or services your business sells or offers. This will help the generator understand the value proposition of your business.
• Define Your Target Audience : Specify who your ideal customers are, including demographic information. Understanding your target audience is crucial for creating a focused and effective business plan.
• Outline Your Marketing Plan : Detail your strategies for promoting your business. This includes how you plan to reach your target audience and differentiate yourself from competitors.
• Detail Your Operational Strategy : Explain how your business will operate on a day-to-day basis. Include information on your supply chain, logistics, and any other operational details.
• Provide Financial Information : Input how much money you need to start your business and project how much revenue it will generate. This financial planning is critical for assessing the feasibility of your business idea.
• Set Business Objectives : List what you aim to achieve with your business in the short term and the long term. These goals will guide the direction of your business strategy.
• Click on Generate : After entering all the necessary information, click the "generate" button to create your personalised business plan. This plan will be tailored to the specifics of your business, providing a roadmap for success.

Benefits of using a Business Plan Generator

Harnessing a business plan generator can significantly streamline the process, saving you both time and effort as you craft a detailed blueprint for your venture.

Here are the benefits:

• Provides a structured framework to write a business plan efficiently.
• Helps identify opportunities in new markets.
• Enhances financial literacy through budgeting and forecasting tools.
• Clarifies business objectives, aiding in communication with stakeholders.

Tips for Creating a Business Plan

When crafting your business plan these tips collectively form a comprehensive business plan, providing a roadmap for your business and presenting a compelling case to investors and lenders.

Here are the tips for creating a business plan:

• Articulate your mission and vision succinctly.
• Outline your offerings and financial ambitions.
• Provide a snapshot of your business's financial health and market potential.
• Clarify the business structure ( sole proprietorship , partnership, corporation).
• Highlight ownership details.
• Showcase key employees, emphasizing their expertise.
• Define short- and long-term goals for your business.
• Align goals with your strategic direction.
• Establish a direct link between financing needs and future growth.
• Describe your offerings and emphasize how they meet market needs.
• Support claims with market research.
• Demonstrate a thorough understanding of your competition.

Get 3 New Researched Business Ideas Every Wednesday

Along with other startup-oriented knowledge.

100 Best Online Business Ideas for Beginners

Darren DeMatas

September 20, 2024

[show_reviewed_by_link]

In addition to receiving commissions generated through affiliate marketing, we are able to fund our independent research and reviews at no extra cost to our readers. Learn more.

It’s easier than ever before to start an online business , even without any formal education or business experience. 

If you’re looking for a list of online business ideas for beginners, I’ve got you covered. 

Nah, we’re not talking about little side hustles here. Although, you can make legit money online with a side hustle. 

In this post we’re diving into viable businesses that allow you to be your own boss.

I’ve marketed websites professionally for almost two decades. In the last ten years, I transitioned to full time online entrepreneurship. Over the years, I’ve learned what types of businesses work well online and those that don’t.

I currently have two affiliate businesses, a B2B ecommerce startup and I co-own a marketing agency . Though that’s where I am now, that came on the heels of failure. 

In the beginning, I had a wholesale retail brand with a partner. We found that we were selling other brands at such a low price to compete that we slowly killed our profit margin. You won’t find wholesale or retail arbitrage on this list.

Without further ado, let’s jump into these businesses that anyone can start and run from home.

1. Start a Blog

Even if you don’t consider yourself a tech whiz, you can start your blog with little to no website design experience. If you know how to monetize it , you can build your blog into quite a lucrative source of income. That doesn’t mean you can build a blog and expect money to come in overnight. 

You must create content consistently and develop a way to sell something through the blog, whether it be sponsored posts, coaching services, ad space through networks like Google AdSense, affiliate products, or even digital products that you make yourself.

All you need to get started is web hosting and a domain.

It’s a pretty simple business model. The more quality blog posts you produce, the more revenue you can make. As long as you are able to build links to your blog.

The most successful blogs tend to be what many call a niche blog . By focusing on one core area of content you are passionate about, you’ll be able to attract more targeted readers to your blog posts, who are likely to buy the products and services you recommend.

Take for instance my friend, Adam Enfroy . He’s a digital marketer turned blogger on pace to hit 7 figures with his blog.

2. Sell Feet Pics Online

It sounds weird, sure, but selling feet pics online can be a lucrative venture. You don’t have to have “pretty” feet to get started, since there are a ton of niches to work with. And you’re not limited to selling to people with foot fetishes – you can sell to stock photo sites and marketing agencies, too.

3. Start a Subscription Box

Subscription boxes are everywhere you look these days, it seems so why not take a piece of that pie for yourself? No matter what you’re interested in, chances are there is an ecommerce subscription box service out there for it. Think about Dollar Shave Club , Loot Crate , Bawdy Bookworms , and Hunt a Killer . All of these are monthly subscription services that cater to entirely different audiences.

Bawdy Bookworms launched with a quarterly box, but added a lower cost monthly option to its business model. In less than one year, Bawdy Bookworms was able to double its sales by adding a smaller, more frequent option for its customers.

To boost your earning potential even more, you can open a separate online store where you sell past boxes or items that were in past boxes. It’s a great way to get rid of overstock and capture customers who aren’t ready to commit to a full subscription.

Want a sales team out there working for you without having to pay them a dime until they make a sale? Start your own affiliate marketing program so that others can promote your products and ideas.

4. Start an Advertising Network

If you have a group of niche blogs with decent traffic, you can sell ad space. Once you have a decent number of advertisers participating, you can invite other website owners and bloggers to join your advertising network to earn money with ad revenue.

5. Affiliate Marketing

As an affiliate marketer , you earn a commission when you promote someone else’s product. You can do this with information products like ebooks, video series, membership sites, etc., you can earn up to 50% in commission sales, and there are relatively low barriers to entry. You can become an Amazon affiliate and earn with the Amazon Associates program. To be successful, you need a knowledge of SEO in copywriting, but that is relatively easy to learn with a bit of research online. 

 Affiliate marketers often use various marketing strategies, including SEO, social media, frequent blogging, and pay per click ads to generate traffic and sales. If you’re not familiar with any of these, it can be a good idea to hire an SEO consultant to help you as you are starting an online business. This way, you can take your time as you learn the skills yourself.

If you’ve got an idea, chances are there is a business online already that you can use to make money with their affiliate programs. Once you get one business up and running, you might want to explore other affiliate marketing programs in different niches to increase your earning potential.

6. Ad Management 

Take a look at all of the local businesses in your area. Chances are, the majority of them would love to get more customers but don’t know how to do it. You come in and help them work on Facebook Ad or Google Ad campaigns to increase their business. Many small business owners are willing to pay for help learning about and managing pay per click ads.

7. Digital Marketing

As digital content and digital marketing demand continue to grow, many businesses can’t afford a full digital marketing department. As such, they reach out to digital marketing firms. Start your own just by taking some free online courses on digital marketing.

8. Search Engine Optimization

SEO is a crucial part of bringing people to your website online. It’s what helps you rank better in search engines. In an SEO consulting business, you analyze websites and give webmasters feedback on what they can do to improve their rankings. Keep in mind, however, to be a successful SEO consultant, it’s about more than just throwing keywords in the right places.

9. Lead Generation

Businesses are always looking for new leads because they are the lifeblood of business. When you work as a lead generator, you match customers to potential companies they would like to work with to solve their problems.

10. Social Media Management

If you love Facebook, Instagram, and various other social media platforms, a social media management business may be the answer. If you’re good at creating content and engaging with your audience, you can work as a social media manager to help other businesses do the same. Thanks to scheduling tools, this business is great for scaling. 

11. Become an Influencer

Whether you become an Instagram influencer or use another platform like YouTube, you can use your status to earn through sponsored posts, advertising campaigns, events, and more. Many businesses use influencer marketing to reach their ideal customers. With sites like:

• SocialBakers

You can be connected with businesses who want to spread the word about their products.

12. Start a Podcast

Like blogs, podcasts can be a great income generator. As your podcast grows, you can offer paid sponsorships as well as selling your own products and services. With podcasts, you’ll earn your listeners’ trust, which makes it more likely they will purchase whatever you’re offering.

Research shows the number of Americans listening to a podcast every week has grown 120% over the last five years . 90 million listen to a podcast monthly.  

To start a podcast, you don’t need any expensive or fancy audio equipment. It helps to have the episodes transcribed for accessibility and content marketing purposes.

John Lee Dumas, creator of the Entrepreneur on Fire podcast earns more than $250,000/month podcasting.

13. Start a Podcast Network

Let’s say you liked the idea of starting a podcast, so you’ve got one now. You can expand on that business idea to create additional podcasts until you have a complete network. Invite other podcasters to join your network, too. You’ll get increased visibility and can build an income by selling ads.

14. Start a Voiceover Business

All videos and ads need voiceover work. As long as you have a decent microphone and basic sound editing skills, you can produce quality recordings. You’ll be able to find work with independent production companies, ad agencies, and more.

15. Sound Editing and Post-Production

If you can use editing software, you can build an online business helping others make music and videos that sound great. You can edit podcasts, audio tracks for videos, master music, etc. 

16. Online Video Production

Videos are a great marketing tool, and if you can master that type of content creation, you’ll have no shortage of clients to work with. Combine it with social media management, and you’ll be that much more marketable.

17. Virtual Assistant

Virtual assistants (VAs) help with administrative tasks like managing email, scheduling appointments, and handling data entry. For companies that don’t want to hire in-house staff, VA businesses are the solution. Businesses can save as much as 78% on operational costs compared to a full-time employee.

Thinking bigger? You can also start your own virtual assistance business where you match other virtual assistants with clients. Similar to how a staffing agency works.

If you are good at managing people, this is a great small business idea for online entrepreneurs. 

18. Pinterest Virtual Assistant

This is similar to a traditional VA business but focusing on helping companies strengthen their presence on Pinterest. In this role, you help build a Pinterest marketing strategy, create pinnable graphics, set up boards, scheduling pins throughout the day, etc. 

19. Freelance Writing

Are you a decent writer? Are you willing to learn? Do you know a couple of different niches? You can start a freelance writing business providing content for other companies. You can use your own blog as a portfolio to help you get started. 

20. Self-Publishing

If you’ve ever thought about writing a book, writing an ebook is a great way to break into the market. You don’t need anything special to do it. All you have to do is convert your Word or Google Doc into a PDF, and you can list your digital product for sale through Amazon’s Kindle Direct self-publishing service. The more books you write, the more money you make. 

21. Technical Writer

Ever wonder who writes instruction manuals for electronics help guides for new software? Those are technical writers. If you enjoy writing and the technical side of things, then being a technical writer may be right for you.

22. Resume Writing

People are always looking for jobs. Some of those job seekers may look to others to improve their resumes and cover letters. Your services can help them get hired for their dream job. 

23. Speech Writing

A great speech is something many people need, but an art few have mastered. If you’re a writer who enjoys crafting presentations, you could build an online service business with speechwriting. You can also offer press releases (more on that below) and other public relations writing.

24. Grant Writer

 Grant and proposal writers help non-profits secure the funding they need to continue operations. Grant writers convince organizations to award funds to give the money to a particular non-profit.

It’s not an easy profitable online business idea to start, though, because it can be tough to break into. If you want to learn more about it, look into some of the American Grant Writers’ Association courses.

25. Press Release Writer

Do you enjoy telling stories? Do you love the idea of telling a compelling story in a limited amount of space that follows a specific format?

Press releases are much shorter than ebooks or grants, so that means each word needs to pack a punch. But, if you’re an effective communicator, you can earn some big bucks crafting press releases.

You can offer these as part of larger content packages for businesses or as part of your public relations business.

26. Copywriter

Copywriters can earn six figures or more writing sales copy for businesses. To make those big bucks, though, you must be able to write content that attracts potential customer attention and then convinces them to buy. The higher the conversion rate you earn for your clients, the more valuable you become.

To learn more or to hone your skills, take a look at the Copyblogger blog. Within the site, there’s a place where you can find webinars and ebooks to help you improve as a writer.

27. Editing and Proofreading

As an editor and proofreader, you look for the weak points in a story or other writing pieces and help the writer improve it. If you’ve got an eye for detail, then working in an editing and proofreading business can be a lucrative source of income.

28. Transcription

Digital transcription involves taking audio or video files and creating a written transcript of everything that’s said. Transcribing requires a bit more equipment to get started, but this could be a great business idea for you if you type fast.

29. Web Design

Do you have the knowledge and skill to create a website from scratch and customize it to your client’s needs? That’s all it takes. Of course, you do need your own killer website to market your services.

30. Web Developer

Web developers are the people working behind the scenes to write the code that designers use to build websites.

If the idea of coding for a living makes you happy, you can get started with various freelance gig websites. As you build a portfolio, you can strike out on your own to build clients.

If you don’t know anything about web development or coding but want to learn, there are plenty of online classes to help you get started.

31. Web Maintenance

 Beyond website design and development , website maintenance is a huge part of running an online business. The majority of people don’t know how to handle updates, backups, server issues, and website security. It’s a great way to generate a recurring monthly income.

32. Web Hosting

If you’re in web design or development, it makes sense to offer web hosting to clients as well. Many web hosting companies like Liquid Web offer reseller plans that put you in control. If you’re not in design and development, you can partner with someone to provide a full-service solution.

33. Website Flipper

An easy way to make money is to invest in online business ideas that are already profitable. Buy an existing website, hold onto it for a bit to build it up, and sell it for a profit once it has increased in value. Flippa is a leading marketplace to connect buyers and sellers.

34. Domain Flipper

This is the same concept as flipping websites, except with this one, you’re buying domain names and selling them again to someone for a profit. There is no website to go along with it.

You can also work as a domain broker, who finds the owners of domains for interested buyers and makes a deal. You’ll earn a portion of the sale for a finder’s fee.

35. Software Testing

All software, websites, and tech products need to be tested for bugs or other issues before going public. You can create an online business based on testing others’ software to find bugs, websites to report on usability, and so on. You can start with crowd-testing platforms like Userlytics , Utest , and Testbirds . You can also start your own business for quality control.

36. Build a Membership Site

Membership sites are a typical online business idea that brings people together for a long-term perspective. Membership sites allow members to access tools, online courses , and other types of products. Running and maintaining your membership site can be a little demanding but can bring in a steady stream of recurring income.

37. Sell Your Knowledge

If you’re an expert at something, take your knowledge and turn it into digital products and services. For instance, you can create an online course or ebook. 

No matter how crazy your idea may seem, do a bit of research to see if there are currently any courses out there that cover it. You’ll see what the competition is doing and how you make yours different. When you find something you feel confident in, start looking at domain names and build it out.

38. Build Apps

If you’re an app developer or willing to learn to become one, you have a virtually unlimited market for new mobile apps. You can make money developing apps for other people or partner with people to bring you ideas and marketing skills.

39. Graphic Design

If you consider yourself artistic and enjoy creating, consider graphic design. Graphic designers build sales pages, logos, web pages, and more. You don’t have to be great at drawing, and you don’t need a college degree or an expensive computer. All it takes to get started is some visual creativity and a portfolio to show to prospective clients. 

40. Build WordPress Themes

WordPress has many themes out there to choose from, but there’s still plenty of room in the market for new ones. If you’re a developer, you can build a source of passive income with custom themes. If your graphic designer, you can partner with a developer to turn your design into a workable WordPress theme.

41. Build WordPress Plugins 

WordPress plugins are essential for WordPress websites, so if you’ve got the technical knowledge it takes to create them, you can build a business. Plus, it’s scalable since you can license the software to as many WordPress users as you want. If you can’t build it yourself, you can partner with the developer.

42. Cryptocurrency Trading

Cryptocurrency is rapidly gaining popularity because there’s a lot of money to be made. If you’re okay with taking a risk and have a little bit of starting capital, you may want to try your hand at currency trading. Because it’s a volatile market, you can make money day trading as long as you’re willing to handle the risk.

43. Stock Trading

You don’t have to be a financial pro to make money in stock trading. Whether you dabble in fractional shares or have the startup capital to make some significant investments, you can earn some extra cash. Though this can be a profitable online business, it does require a certain amount of risk tolerance. If you’re not prepared to lose the money you put in, you may want to look into another small business idea.

44. Cryptocurrency Mining

Though it’s a bit more technical, setting up an online business focused solely on cryptocurrency mining or creating the mining rig makes you a lot of money. If you know basic mining from cloud mining, you’re one step ahead.

45. Bookkeeping and Accounting

You don’t have to be a certified public accountant to offer services to businesses. If you’ve got some experience and a knack for numbers, you can build a successful online business helping keep track of books for other companies.

46. Tax Prep

If you’re an accountant or otherwise familiar with tax preparation, you can start an online business dedicated to helping others prepare their tax returns. Though you’ll be busiest during tax season, you can stay busy year-round. 

47. Financial Planning

With a wide range of online investment tools, it’s an excellent time for the personal finance industry. Nearly half of the population has no plan for retirement . There’s a real need to plan for retirement and save for the future. Advisors do not need to work for large investment firms to build a financial planning business.

48.  Peer to Peer Lending

Traditional loans aren’t for everyone. With peer to peer lending, you connect borrowers to individual investors who want to make competitive returns with their money. It does require some capital to start, and there is risk involved.

49.  Make and Sell Candles

With a bit of wax, coloring, and essential oils, you can create candles or wax melts. Sell on Etsy, other online marketplaces, and through your own ecommerce site.

50. Make and Sell Jewelry

If you’re crafty, you can make your own jewelry and sell it on your own online store or Etsy. You can also source jewelry from manufacturers for dropshipping.

51. Soap and Lotion Making

Much like making candles and jewelry, you can make soaps, lotions, bath soaks, etc., and sell online with Etsy and other marketplaces.

52. Gift Basket Design

Gift baskets are still an option for friends, family, and coworkers. By having various supplies on hand for numerous occasions, you can put together various gift baskets and sell them. Creating several different packages to choose from gives you greater control over your profit margin.

Research shows that gifting food is becoming a widely accepted practical option during the coronavirus and beyond. The increase in food gifting is an opportunity for gift basket companies. 

53. Floral Arrangement

Fresh flowers are an integral part of weddings, Proms, and other events. If you’ve got an eye for design, you can start a successful business with floral arrangements. You’ll be able to make even more money if You have the option to include small gifts with the flower delivery.

54. Party/Event Planning

If you have a knack for planning parties, baby showers, weddings, etc., you can start an online business as an event planner.

To get started, pick a niche based on your skill set and market demand. For instance, you can focus on starting a business centered on weddings, birthday parties, or baby showers.

From there, build your niche website, then use social media and Facebook Ads to start spreading the word.

 If you enjoy baking, you can start an online bakery. You can take custom orders for cakes, cookies, pies, and other baked goods to make money.

To supplement your income stream, you can create baking kits with everything you need to make a particular baked good -then sell those as gifts or as solutions for customers who want a from-scratch product without all the hassle.

56. T-Shirt Business

Have an idea for a cute, funny, or catchy t-shirt you think others would really enjoy? With print-on-demand services , you can launch a full ecommerce store selling t-shirts without ever carrying an inventory.

57. Phone Case Business

Along the same lines as the tshirts business, you can create a print-on-demand business for phone cases. Cover your bases with the most popular Android and iPhone products. Then, expand into tablet cases.

58. Real Estate Crowdfunding

Want to build a real estate business without a lot of capital to get started? You can invest in it with a crowdfunding platform and generate income without the responsibility of directly owning the property.

59. Customer Service

If you enjoy working with people and have a background in customer service, you can start an online business providing customer support for other companies. Platforms like ModSquad make it easy to get started.

60. Virtual Tech Support

Similar to the customer service business, this is an ideal option for people who are savvy with technology and computers. Those who aren’t tech-savvy can come to you with issues, and you can help them solve their problems remotely. As a tech support agent, you could work for another company or go out on your own as a full-time freelancer.

61. Teaching and Tutoring

Many people, not just certified teachers, can make money teaching and tutoring online. If you’re an expert in something, you can make money by showing others how to improve their skills.

If you have a formal education in Education, you’ll be eligible to work with more sites like VIPKid , which only allows licensed teachers to teach English to students in foreign countries.

62. Language Services

If you’re fluent in more than one language, you can host classes, private tutoring sessions, and create several other products centered around teaching people a second language.

Beyond teaching another language, you could also offer your services as a translator.

63. Foreign Culture Consultant

If you’re an expert in another culture, you can provide services as a foreign culture consultant. People who are planning an international trip or hosting a foreign exchange student may be interested in your services so they can prepare ahead of time.

64. Start a YouTube Channel

Though it may seem like the market is saturated, there are still plenty of opportunities to make money on YouTube. Choose a niche you’re passionate and knowledgeable about. Earn through advertising and brand sponsorships. You can also convert your YouTube videos to MP3s and promote them on other channels.

65. Start an OnlyFans or Patreon Channel

OnlyFans has a controversial reputation because there are no restrictions on the type of content you can upload (and lock behind a paywall.) While there is certainly no shortage of adult content on the platform, that doesn’t mean your OnlyFans channel has to be centered on that. 

Both OnlyFans and Patreon allow content creators to earn money for the things they create.

66. Dropshipping

If you have a business idea but don’t want the hassle of purchasing and storing inventory, then an online business in dropshipping may be what you’re looking for. A dropshipping business connects with wholesalers to ship the products directly to your customers. Get started with platforms like Spocket , today.

You can find a wide variety of products through platforms like Alibaba or Spocket . Sell on Shopify or another ecommerce platform. If the platform you sell through integrates with your chosen dropshipping service, you can manage everything from a central location, making it easier for you.

You can easily run more than one ecommerce business at the same time using th e dropshipping business model.

67. Stock Photography Business

If you’ve got decent camera equipment and an eye for photography, then you can get paid for your photos. Many stock photography websites purchase photos from photographers like you and a percentage every time your images are used.

68. Sell Your Music

Do you write music? With a platform like TuneCore , songwriters can get published and distributed without a record deal. Plus, they handle royalties, so you’ll get paid every time someone purchases or streams one of your songs.

69. Build an Online Game

Online games like World of Warcraft are popular, with good reason. If you have a concept or idea for an online game, you don’t need to learn to build it yourself. You can partner with a developer to do it for you. Even if you make the game free to play, you can earn through advertising and in-game purchases.

If you want to start an online business with a game but don’t have any ideas for products, there are plenty of business opportunities out there for you. Many app developers create apps and flip them just like websites. You can purchase an existing game and then look for ways to start increasing its revenue.

70. Create Software as a Service

Known as SaaS, this is a software you build and license for a monthly fee. The software is available online from anywhere there is an internet connection. So If you can’t handle the software development  yourself, you can partner with someone who can and earn with the subscription model.

71. Sell Digital Printables and Planners

If you love organization and helping people get organized, you can create a series of digital documents for planning. By selling the printables, your customers can purchase and print just what they need, and you can make recurring revenue.

72. Recruiter

Companies spend a lot of money trying to find the right employees to fill open positions. You can work as a recruiter to connect potential candidates to employers who would be interested. You earn each time one of your recruits gets hired.

73. Direct Sales

I’m not talking about joining one (or more) multi-level marketing companies like Tupperware or Colorstreet. Instead, you’ll work as a commission-based salesperson on behalf of multiple companies. You replace the need for an in-house sales team.

74. Travel Consultant

Do you enjoy making travel plans for yourself, friends, and family? Make a consulting business out of it! Specializing in a niche helps to establish authority for a particular type of travel or a specific region.

75. Data Analysis

To make informed decisions about your business, you need data. But more than the data itself, you need to know what it means. That’s where data analysis comes in. It turns all the numbers and information into actionable insights small business owners can use to guide their decisions. If you consider yourself a data nerd who loves diving into analytics, this could be the right business for you.

76. Wellness Coach/Personal Trainer

If you’re a fitness buff who understands how to build a workout and nutrition plan, you can earn an income by helping people get healthier. You can do this with a business model that includes virtual group classes, one-on-one sessions, or online courses. 

You might want to consider working as a wellness or mental health coach, which is similar to life coaching but focuses on health. Certificate programs are available to help you build credibility and expertise.

77. Business Coach

Much like life coaching, business coaching means working with business owners to help them reach their goals. You don’t have to have any formal education to make it work – just results.’

78. Life Coaching

We can’t always do it all on our own. Life coaching helps people in various ways -happiness, relationships, health and wellness, finances and career, etc. To become a life coach, you don’t have to have special training, though certification helps. You can work in your local area with clients in person or expand your reach with video sessions.

Want to learn more about life coaching? Listen to the Life Coaching School Podcast .

79. Dating Coaching

As a dating coach or online dating consultant, you offer people guidance about connecting with others on various dating sites. Your ideal clients are those who spend a lot of time on the apps but come up empty or are disappointed with the results. Basically, you serve as an online matchmaker.

80. Teach a Musical Instrument

Do you play an instrument? You don’t have to be a professional level player to teach others. Whether you play the piano, guitar, or another musical instrument, you can book private lessons with students.

81. Sell Voice Lessons

This is the same as teaching a musical instrument, but in this case, the instrument is your voice.

82. Recycle Electronics

If you want to do your part for the environment and make some money, too, you can earn by recycling electronics. Starting a business repairing things that aren’t wanted or needed, then reselling them is easier than many may realize.

83. Art Lessons

Are you artistic? You can make money by teaching others your skill. Whether you do it through online courses or private lessons, there’s plenty of opportunities.

84. Online Researcher

Every day, an insane amount of content gets added to the internet. Though many of us have basic research skills, this job is more than just searching for a topic on multiple search engines.

If you love sorting through information and can tell a quality source from “fake news,” you can start an online business as a researcher. You can conduct/locate market research, help private investigators, conduct academic research, and more.

85. College Admissions Consultant

As a college admissions consultant, also known as an independent education counselor, you’ll work with parents and students to determine the schools they should apply to. You’ll also help with the application and essay writing process. To further your consulting business, you can also offer financial aid guidance, help with scholarship applications and essays, SAT/ACT test prep, course selection advice, and more.

86. Public Relations

If you have experience with marketing strategies and connections in the press, instead start an online business doing public relations work for other companies. This includes online reputation management, influencer outreach, and more.

87. Crowdfunding Consultant

If you’re starting a new business but looking for capital support to make your product or service come to life, then you may turn to crowdfunding platforms like Kickstarter and Indiegogo. But, without the right planning and execution, the campaign is sure to fall flat. 

For companies who want to make the most of their crowdfunding efforts, crowdfunding consultants step in to help plan and execute the campaign – from all the assets to advertising and rewards. 

88. 3D Printed Products

3-D printers are no longer unattainable for the average consumer. With a few hundred dollars, you can start a profitable online business selling your own 3-D printed products.

Though the startup costs for an ecommerce business like this one can be a bit higher than a dropshipping business, for instance, the sky’s the limit. You can build your ecommerce website selling whatever 3D printed product you want to make.

89. Content Curator

 Content curators sort through data online and collect the most relevant content to share on social media, blogs, and websites.

Businesses who frequently share promotional content online will have trouble keeping their audience engaged. That’s where sharing content from other sources but still has value to their target audience comes into play.

You can start a content curation business, collecting relevant content for other small businesses. Expand upon that business by adding social media management services and social media marketing.

90. Meal Planner

Plenty of people want to save money and eat healthier by cooking more of their meals at home. However, they don’t take the time to plan their meals either because they don’t know how or they don’t have time. That’s where you come in.

More than one business model works here. You can:

• Create a series of meal plans for the most popular diets out there to sell online.
• Offer personalized meal plans based on one on one consultation.
• Use a subscription model to provide meal plans to paid members every week.
• Create online courses or other products that teach people how to plan their meals on their own.
• Use a hybrid approach combining one or more business models.

Take a look at how Once a Month Meals does it. It’s a membership site full of freezer cooking meal plans. Paid members get access to everything they need (shopping lists, labels, recipes, directions, etc.) to create customized meal plans. Free members get limited resources.

91. Project Manager

If you’re experienced with platforms like Trello, Asana, or Wrike, you can help other small business owners and bloggers stay organized. As an expert, you can help them manage projects or train them on the platforms’ finer points to make it easier for them to handle things themselves.

92. Branding Consultant

As a branding consultant or branding strategist, you’ll help companies determine what customers want and how they can provide it. You essentially serve as a one-person marketing team.

93. College Prep Tutor

Many high school students need an extra boost in getting ready for the SAT or ACT. You can easily run an online business aimed at helping students get a better score.

94. Design Email Newsletter Templates

Online entrepreneurs need multiple ways to reach their audience. Email newsletters are a popular way to stay in touch with customers. You can design templates for other online business owners to use with their email lists. 

As long as you have some basic knowledge of design and marketing skills, you’ll be good to go. After you create a few pre-designed templates, you can sell them to blog owners and entrepreneurs. You can make templates that work with multiple email marketing platforms or choose one to specialize in.

95. Data Mining

 Data mining is what companies use to convert their raw data into useful information. If you’re into programming languages like Python and R, you can quickly learn data mining software suites and start a business offering data mining to other small businesses.

96. Content Strategist

 As a content strategist, you’ll plan, write, and edit content for businesses. You’ll use marketing strategies to distribute the content across social media platforms and the web. You’ll keep the content on-brand message and work to help businesses reach their goals with the content you create.

97. Illustrator

Love to draw? You can provide your services as an illustrator to authors for books, web design, product tutorials, and more. Build a portfolio and ask people for referrals. You can also cold email businesses to see if they are interested in your services.

98. Sell Slogans

If you like coming up with catchy slogans, you can start a small business selling them for other companies to use. It’s an excellent way to break into the advertising business, too.

One way to get money off of your slogans without selling them directly to others is to sell products with your slogans on them. You might want to offer potential customers the choice of product with a platform like Printify.

99. Charisma and Confidence Training

This is one of my favorite online business ideas. Charisma and confidence are two skills that make life more comfortable, and yet, it’s an area where lots of people struggle.

Even if you’re not an authority in the field, you can teach people confidence, social skills, and charisma based on what you’ve learned through trial and error in your own life. You can start a blog and YouTube channel to build authority in the industry, without any formal education or expertise.

100. Start a Clothing Line

With a bit of creativity and a flair for fashion, you can start your own clothing line , without ever having to sew a thing. Start out by selling a single product, and expand to offer other clothing items, just like Black Milk Clothing . 

What Makes Online Businesses Successful

Starting an online business is not easy. Just because there are so many business ideas for beginners out there doesn’t mean you don’t have to work to get it profitable.

While there are many ways to start a great online business, you still have to work hard. Low barriers to entry and little startup costs often mean that lots of people jump in, so there can be a considerable amount of competition. Running an online business is about more than finding an idea you like and running with it. So before I send you off to get started building one of these small business ideas, I wanted to talk about some of the things that make a successful online business.

Looking at the Big Picture

When you start an online business, you have to have a plan, but you also need long term goals. What do you want your business to look like a year from now? What do you want it to look like five years from now?

The most successful entrepreneurs know how to look ahead while also focusing on what’s in front of them. Failure to see the big picture can stifle growth.

Using Tools and Automation

In the beginning, you may be continuing to work your full-time job while starting your online business. Even if you were a stay-at-home parent before, there’s only going to be a limited amount of time to focus on getting the company up and running. With limited capital, it may be difficult to hire any kind of contractor or employee to help you grow faster.

With social media marketing tools, scheduling tools, and automation, it is now easier for one person to get more things done than they used to. Though the initial setup process does take some time, creating a series of automated processes to handle tedious tasks such as invoicing can help save time that entrepreneurs then use for more critical tasks. 

Outsourcing Where Necessary

Online businesses need social media marketing, paper click advertising, content marketing, and a website to succeed. However, if you’re not an expert in any of these things, it can be far more effective to hire someone who does understand these things.

Though you take the time to learn new skills yourself, it may mean losing money or letting your business suffer while you do. Outsourcing does cost time and money but often makes it easier for you to grow faster since you can focus your efforts on the skills that are your strongest.

Continuing Education

The idea that once you start a business, you know all there is to know is plain silly. Regardless of industry, things change, and in certain industries, they change quite rapidly. The best entrepreneurs know they need to learn more. They continuously look for new information and stay on top of industry news and trends.

Differentiating from the Competition

Even if there isn’t a lot of competition in your industry, having something that sets you apart and makes you different from the others in your market goes a great way toward reaching your target audience. If people can’t tell you from your number one competitor, you’ll have a hard time captivating potential customers and staying at the top of their minds.

Knowing their Value Proposition

One of the best ways to stand out from the competition is to know and understand your value proposition. Without that, your core messaging and your overall brand will suffer. When those are not as clear as possible, your conversion rates will also be lower.

The great thing about being an online entrepreneur is that you can run multiple successful online businesses. The best online business to start isn’t the same for everyone. What works for one business owner may be an idea that terrifies another. No matter what kind of online business you want to start, the key to success is taking your time and researching your target market and competition.

All that said, as an aspiring entrepreneur and small business owner, it’s crucial to do your homework on the business side of things. You can start an online business as a sole proprietor. You may need a business license , depending on where you’re operating your business. However, as you grow, it may be more advantageous to consider forming an LLC or other company entities. Before starting an online business, make sure you abide by all local, state, and federal laws. For help with this, you can turn to an attorney and a tax professional. If you don’t have a lot of capital for startup costs, there are services available online to help you.

I hope you enjoyed this list of ideas for beginners . Starting an online business isn’t for the faint of heart, but it is easier now than ever before.

About the author

Leave a Comment

You must be logged in to post a comment

Featured on

Join 30K+ entrepreneurs already learning ecommerce.

Ecommerce ceo.

Partner With Us

Editorial Policy

Review Guidelines

Terms Of Use

Affiliate Disclosure

Privacy Policy

[email protected]

Guides & Resources

Ecommerce Learning Center

How To Start An Ecommerce Business

How To Make Money Online

What To Sell Online

How To Sell On Amazon

Online Business Ideas

Best Ecommerce Tools

Ecommerce Platforms

Fulfillment Services

Shipping Software

Inventory Management

Print On Demand

Dropshipping Companies

Amazon Research

POS Systems

3PL Companies

BigCommerce

Shopify vs BigCommerce

2800 N 6th Street #5156 St. Augustine, FL 32084 United States

‪(904) 458-7077 ‬

Copyright © 2024 - Mission Demand LLC . All rights reserved.

Exclusive Member of Mediavine Finance

Your experience and software insights are valuable.

Ecommerce CEO is the only dedicated community for sharing real software reviews. Add your insights and tap into your peers' industry knowledge. Together, we can level up.

Create Your Business Plan in Minutes

15,000+ clients

Business Plans Generated

Avg. Generation Time

Countries Supported

How it Works

Start With Your Idea

Craft Your Vision: Jumpstart your business journey with a brief description of your business. Acknowledge your business type and let us seamlessly transform it into a meticulously structured plan.

Series Of Guided Questions

Easily navigate through each section with Plannit's step-by-step guidance. Enter your own detailed solutions or leverage with AI-generated content and receive helpful prompts and ideas along the way. Plannit's AI capabilities provide insightful and precise content for market analysis, financial projections, marketing strategies, sales plan and more.

Collaborate With Your Partners

Bring your team over! PlannitAI provides a dedicated space where you can invite team members to view, shape and refine your online business plan. With or without the help of our AI model You can reword, rephrase, prolong and shorten sections to your liking. Collaborate in real-time to ensure your business strategy benefits from diverse insights and expertise, leading to a well-rounded and robust plan.

Present With Confidence

With a polished, expertly crafted plan in hand, You have already won half the battle. Confidently present business strategy to investors, stakeholders, or financial institutions. Start your journey with Plannit AI and transform your vision into a reality, creating a pathway for that entrepreneur life.

Try Plannit AI Today

Who can benefit from plannit.

Aspiring Entrepreneurs

Analyze your ventures through extensive business plans aligned with your vision and goals.

Business Owners

Back your business with a solid plan that aligns with your objectives. Perfect for small businesses.

Educational Institutions

Develop your business understanding and vocabulary by analyzing your business idea and creating a plan.

Startups Accelerators

Work alongside your founders as they build their plan to ensure they have a solid roadmap for scalability.

Funding Ready Business Plan

Executive summary, company overview.

Problem Statement

Business Description

Mission Statement

Business Model

Products and Services

Additional Features

Revenue Model

Market Analysis

Target Market

Market Size and Segments

Unique Value Proposition

Risks and Mitigations

Identified Risks

Mitigation Strategies

Financial Overview

Income Statement

Marketing and Sales Plan

Focus On Your Vision

Language support.

Key Features & Benefits

Ai editing companion.

Modify and regenerate sections of your business plan using premade or custom prompts. Our AI will help you refine your plan to perfection.

Multi-User Collaboration

Invite team members with easy sharing to collaborate on your business plan in real-time. Communicate and make changes together. Collaborate with your partners in real-time as you perfect your plan.

Education Center

Immerse yourself in a rich library of articles, tools, templates, webinars and resources for continuous business and professional growth. Learn all about the key aspects of starting, running and growing a business.

Powered by Chat GPT

Our algorithms are powered the latest in AI technology to ensure the most accurate and relevant output. We use OpenAI's GPT 4o and 4o-mini engines for the perfect blend of accuracy and speed.

Business Resources

We recommend a variety of useful tools and resurces that help sustain your growth. We only recommend the best in the business. Filter your needs and equip yourself with the best tools.

Your plan in your language. We offer a choice of over 150 worldwide languages to ensure the best fit for your business plan.

Financial Projections

Take an additional questionnaire about your financial trajectory and get a detailed financial projection + 3 year income statement for your business.

Tools and Templates

Plannit's comprehensive suite that accompany business planning. From pitch decks to financial models, we have you covered.

Plan Export

Download your business plan in an editable .docx format. Fully edit & share your plan with investors, partners, and stakeholders.

Plannit Business Ecosystem

Frequently Asked Questions (FAQ)

• Initiate with Your Business Concept: Lay the Groundwork: Start by introducing your business idea into Plannit AI's Business Plan Generator. This first step is crucial, as it sets the tone for a tailored, insightful business plan that truly resonates with your vision. Capture the Essence: Our platform is designed to grasp the nuances of your concept, ensuring that the generated plan accurately reflects the core and potential of your business.
• Navigate Through the AI-Guided Questionnaire: Tailored Interactive Experience: Plannit AI’s AI-guided questionnaire is your interactive guide through the planning process. It meticulously gathers information about your business's objectives, strategies, and market positioning, ensuring a comprehensive and reflective plan. Intelligent Feedback and Suggestions: As you progress through the questionnaire, benefit from smart prompts and suggestions, ensuring that your plan is not just detailed but also strategically sound and aligned with industry standards.
• Generate Your Plan with Advanced AI: Intuitive Plan Creation: With the questionnaire complete, Plannit AI's advanced algorithms intelligently analyze your responses. They then craft a detailed, customizable, and strategically aligned business plan, providing you with a structured, coherent, and actionable format. Benefit from AI-Powered Insights: Plannit AI offers AI-driven insights and suggestions, ensuring your plan is not just a document but a strategic tool equipped with tailored AI prompts and an in-app plan editor. Get inspired by browsing through our sample business plans, a collection of successful strategies across various industries.
• Finalize Your Plan with Confidence: Dynamic Adaptation and Refinement: Plannit AI recognizes that a business plan is a living document. Our platform allows for continuous adaptation and refinement, ensuring your strategy remains agile, relevant, and aligned with your evolving business goals. Professional Presentation and Sharing: Once your plan meets your standards, utilize Plannit AI's export features to present your plan professionally. Choose between various formats for exporting your business plan, ready to impress stakeholders, attract investors, or guide your team. Review and Adapt: Ensure your business plan is a living document, ready to evolve with your growing business. Plannit AI's dynamic platform allows you to adapt your strategy as new opportunities or challenges arise.
• Roadmap for Success: At its core, a business plan acts as a strategic guide, providing detailed steps on how your business will achieve its objectives. It helps you navigate the startup phase, manage growth effectively, and tackle unforeseen challenges with a well-thought-out strategy.
• Securing Funding: For startups and businesses looking to expand, a business plan is crucial for securing loans or attracting investors. It demonstrates to potential financial backers that your business has a clear vision, a solid strategy for profitability, and a plan for delivering returns on their investment.
• Informed Decision-Making: A well-prepared business plan offers valuable insights into your market, competition, and potential challenges. This information is vital for making informed decisions, from day-to-day operations to long-term strategic shifts.
• Market Analysis and Strategy: It allows you to conduct an in-depth analysis of your target market, understand customer needs, and position your product or service effectively. The marketing strategy outlined in your business plan helps in identifying the best channels and tactics to reach your audience and achieve market penetration.
• Financial Planning: One of the most critical components of a business plan is the financial forecast. It outlines your funding requirements, expected revenue, profit margins, and cash flow projections. This section is essential for budgeting, financial management, and ensuring the financial viability of your business.
• Goal Setting and Performance Measurement: A business plan sets clear, measurable goals and objectives. It provides a framework for monitoring performance, measuring success, and making necessary adjustments to stay on track.
• Aspiring Entrepreneurs: If you're at the idea stage, looking to transform your vision into a viable business, Plannit AI offers the tools and guidance to bring your concept to life. Our platform helps you articulate your business idea, define your target market, and develop a solid plan to turn your dream into reality.
• Students and Educators: For students delving into the intricacies of business planning and educators teaching the fundamentals of entrepreneurship, Plannit AI serves as an invaluable resource. It provides a practical, hands-on tool for learning and teaching how to create detailed business plans, analyze markets, and understand financials in a real-world context.
• Startup Founders: In the dynamic startup environment, Plannit AI is the ideal partner for founders looking to pivot quickly, secure funding, or understand their competitive landscape. With our AI-driven insights and market analysis tools, startups can make informed decisions and adapt their strategies to thrive in competitive markets.
• Small Business Owners: For small business owners seeking to optimize their operations, expand their customer base, or explore new markets, Plannit AI offers targeted solutions. Our platform simplifies the planning process, enabling owners to focus on growth while managing the day-to-day challenges of running their business.
• Consultants and Freelancers: Consultants and freelancers specializing in business development, strategic planning, or financial advising will find Plannit AI a powerful addition to their toolkit. It allows them to provide clients with comprehensive, data-driven business plans and strategies, enhancing the value of their services.
• Non-Profit Organizations: Leaders of non-profit organizations can leverage Plannit AI to plan initiatives, secure funding, and manage resources more efficiently. Our platform helps non-profits articulate their mission, set achievable goals, and measure their impact, ensuring they can make a difference in their communities.
• Innovators and Inventors: Individuals looking to commercialize innovative products or technologies can use Plannit AI to navigate the complexities of bringing new ideas to market. From patent strategies to go-to-market plans, our platform covers all bases, ensuring innovators can focus on what they do best.
• Small Business Development Centers (SBDCs) and Government Agencies: Government and SBA backed entities can greatly benefit from integrating Plannit AI into their services, enhancing their ability to support a larger number of clients more efficiently. By facilitating quicker, more in-depth business plan development, these organizations can spend more time assisting with plan execution and less time on creation, ultimately serving their communities more effectively.
• Anyone with a Business Idea: Ultimately, Plannit AI is for anyone with a business idea, regardless of industry, experience, or stage of business development. Our mission is to democratize business planning, making it accessible, understandable, and actionable for everyone.
• Interactive Questionnaire and ChatGPT Integration: Plannit AI transforms the business planning process into an engaging conversation. Through our advanced ChatGPT integration, we offer a questionnaire that dynamically adapts to your responses, ensuring your plan is personalized, comprehensive, and aligned with your business goals.
• Dynamic Planning Environment: Unlike static templates provided by many, Plannit AI introduces a living platform that grows with your business. It features real-time updates, strategic insights, and a feedback mechanism that keeps your business plan current and actionable.
• Extensive Educational Resources: Our Education Center is packed with articles, guides, and sample plans to bolster your planning process. It's designed to arm you with the knowledge to navigate the complexities of your industry confidently.
• Enhanced Collaboration and Customization: Recognizing the collaborative essence of business planning, Plannit AI supports team efforts with multi-user editing, annotations, and feedback features, ensuring a comprehensive approach to your strategy.
• Customer Success Stories: Our users' achievements are a testament to Plannit AI's effectiveness. These success stories illustrate how diverse businesses have utilized our platform for strategic planning and growth.
• Tailored Business Plan Creation: Our platform stands out with its tailored approach, featuring customizable templates that directly cater to your business type and industry, making plan creation straightforward and relevant.
• Content Generation:: ChatGPT helps draft various sections of a business plan, from executive summaries to marketing strategies, by providing structured and coherent text based on the prompts given.
• Strategic Insights: It can offer suggestions on business strategies by analyzing trends and providing examples from a wide range of industries.
• Financial Planning: While it can't replace professional financial advice, ChatGPT can guide the structure of financial projections and statements, helping you consider important financial aspects of your plan.

Privacy & Security

Rest assured, we never share your data with third parties. Your privacy is our top priority, and we're committed to keeping your information safe and confidential.

Take The First Step Towards Success

How to Start an Online Business in 5 Steps (2024 Guide)

Brian Connolly

December 16, 2023

Table of Contents

Step 1: research your product idea , step 2: build a financial plan for your online business, step 3: create compelling product listings , step 4: market your product, drive traffic, and build brand awareness, step 5: optimize your online business and plan for growth.

Aspiring entrepreneurs have looked for innovative ways to make money. Fortunately, Jungle Scout’s research has proven time and again that running an ecommerce business is a viable way to earn an income —and can generate enough profit to replace a full-time job. 

Ecommerce offers entrepreneurs the kind of flexibility a traditional retailer could only dream of. Online sellers set their own hours, pay what they want to launch and grow their businesses, and can work from anywhere in the world. They succeed at all ages and education levels , many with no prior business experience. 

Selling products online isn’t just accessible—it’s meeting an enormous surge in demand for online shopping. As more consumers shift to shopping on their phones, tablets, and even smart speakers, opportunities to launch ecommerce businesses will only grow. In fact, 57% of consumers shop online at least once a week. 

If you’ve been thinking about starting a business online, now is the perfect time to get the ball rolling. We’ll go over how to launch an ecommerce business in five detailed steps, plus how to plan for future growth—even if you have zero startup funds. 

The first step to launching your online business is often the biggest bottleneck: finding a profitable product to sell . 

Notice that step one of starting a business isn’t fundraising. You can start a business at virtually zero up-front cost—stay tuned to find out how. 

If you don’t have any product ideas yet, don’t worry! Thinking about how you want to sell online will inspire you. 

Choose a business model

There are all kinds of ways to sell products online, but here are seven tried-and-tested, profitable options:

• Private label : You rebrand or rename a product already in production under your own label. If you’ve bought a drugstore’s “generic” equivalent of a brand-name product, you’ve seen an example of a private-label business. It’s the most popular and profitable business model among Amazon sellers. 
• Wholesale : You purchase brand-name products in bulk from a manufacturer, supplier, or distributor and resell them online as individual units to the end customer. It’s the second most popular model for Amazon sellers, and among the easiest to launch.
• Retail arbitrage : You’ll purchase inexpensive or discounted products from a brick-and-mortar retail store, then resell them online. This is a relatively low-cost method—you just pay for the products the gas you burned driving to the store. 
• Online arbitrage : Similar to retail arbitrage, except you purchase products from other online marketplaces and resell them online. 
• Dropshipping : You’ll take online orders for a product on behalf of a manufacturer, supplier, or distributor. When a customer makes a purchase, you notify the supplier, who then fulfills and ships the order. Next to used items, dropshipping is the best business model if you want to start selling for free. 
• Handmade products: You’ll sell your hand-crafted wares on handmade-friendly platforms like Etsy and Amazon Handmade. 
• Used items : You’ll list still-functional items like furniture, video games, art, books, collectibles, and even cars for resale online. This model calls for virtually zero startup investment—the products are already sitting in your closet, garage, or bookshelves. You can also source hidden gems from yard sales, consignment shops, and estate sales for cheap.  

Your business model will help determine where you source your products, your marketing plan, and how much you stand to profit. Check out our guide to Amazon business models to learn more about each method’s popularity and profitability. 

Note that you can sell online in more than one way—for instance, you could start selling used items to earn enough money to develop your own private-label product. 

Validate your product idea with data

Here’s a gut check: Your product decision can’t hinge on a hunch. 

That’s right—you can’t just take the revolutionary idea you conjured in the shower and run with it. You have to validate its profitability through product research, even if your family, your friends, and your dog all think it’s a million-dollar idea.

Product research answers many of the necessary questions any ecommerce business owner should ask before launching their operations, such as the following: 

• Is my product idea original? If similar products exist, is there an opportunity to improve on those products?
• Will my product idea sell year-round, seasonally, or not at all? 
• Where should I source my product, and how much will that cost? 
• What fees will I have to pay to list and fulfill my orders? 

Product research estimates your dream product’s profitability before you seriously invest in selling it—a necessary, if time-consuming first step. Skip it, and you may end up building a business around inventory that will ultimately sit unsold in a warehouse (or your garage). 

Jungle Scout’s data-driven tools and free educational resources are here to handle the heavy lifting and guide you in your product research. While our software tools use data specific to Amazon, the product opportunities they reveal are transferable to virtually every ecommerce platform, whether it’s Walmart , eBay , Etsy , or Facebook Marketplace . 

With the Opportunity Finder , Chrome Extension , and Product Database , Jungle Scout users can examine competition and demand for specific product niches, forecast potential sales using real Amazon sales data, and ultimately uncover profitable product ideas they wouldn’t otherwise find. 

If you’re not a Jungle Scout user yet, you can still follow our free, in-depth guides to selling on Amazon, read about our data-driven ecommerce product ideas , and learn about how to discover niche opportunities . More guides will be linked throughout this article.  

We keep a finger on the pulse of the ecommerce industry through regularly-published data reports on consumer spending and seller behavior. You can view insights into what consumers are buying online in our quarterly-updated Consumer Trends Report . 

Data on how ecommerce sellers conduct their business can be found in our annual State of the Amazon Seller Report . Our seller guides draw from industry trends to give readers new opportunities to launch and grow their businesses. 

Find a supplier

Your supplier can be many things—a private-label product manufacturer , a wholesale distributor, or the local hardware store where you buy furniture-making supplies. Whatever your sourcing needs, the cost of procuring your product is a crucial aspect of product research. 

Reliability is important—you’ll want to develop a rapport with your supplier if possible, choose materials you can easily reorder, and stay within your inventory budget instead of banking on runaway sales to cover the cost of goods.  

• Private-label sellers can easily find high-quality suppliers using Jungle Scout’s Supplier Database and on Alibaba . 
• Arbitrage sellers looking for sourcing ideas can check out our guides to retail arbitrage , online arbitrage, and profitable seasonal products to sell. 
• Wholesalers can check out this article for tips on finding a distributor. 
• Our startup guides on eBay and Facebook Marketplace offer tons of ideas on where to find used items. 

Choose an ecommerce platform and fulfillment method

Thanks to ecommerce’s growing popularity, you can list your product on many different online marketplaces, where it can be viewed by thousands—if not millions—of potential customers.  

While online marketplaces tend to have some similarities, you’ll find that each one offers advantages depending on what kinds of products you’re selling. For instance, used items tend to do well on eBay and Facebook Marketplace, whereas private-label products sell well on Amazon and Walmart Marketplace .

Selling on Facebook Marketplace, or Instagram can also be lucrative; 54% of U.S. consumers have purchased products they first learned about on social media, and that figure is likely to grow.  

Each platform offers different fulfillment methods. “Fulfillment” includes all the actions that occur after a customer clicks “purchase”: picking and packing the order, labeling the package, and shipping it to the customer. Done right, and it feels like a magic trick to the end customer—it’s a key determinant of customer ratings and reviews. 

The best fulfillment method for your business will depend on your finances and time. You can self-fulfill by storing inventory in your home or a rented space, and pack and ship orders yourself. You may prefer to outsource these tasks to a third-party logistics provider or use Fulfillment by Amazon (FBA). 

Whatever you choose to do, make sure you can reliably fulfill orders on time and at a reasonable cost to the customer, using packaging that ensures the product arrives intact.  

To that end, it can be helpful to have some inventory on hand in case there’s a sudden disruption with third-party fulfillment services. When COVID-19 interrupted FBA shipping speed, many Amazon sellers temporarily pivoted to FBM (Fulfillment by Merchant), packing and shipping orders from their homes to avoid losing their rank and ratings on Amazon. 

Choose a memorable brand name 

Think hard about your brand name—it’s an important piece of marketing. Use it to evoke what you want your customers to feel about your brand. 

It should be distinctive, memorable, and original. Be sure to check whether your intended brand name is already taken before you use it.

Not sure what to call your brand? Try riffing on branding trends and archetypes , or tell a personal story with a family name. If you’re stumped, play around with an online brand name generator— this one even suggests fonts and logos to match. 

Once you’ve validated your product idea, it’s time to get real about the numbers game—namely, how much it’ll cost you to launch and maintain your business, and when you can expect to start earning profits. 

It is possible to start an online business for free . But if you want to make a significant investment in inventory, legally register your business right away, or develop your own private-label product, you’ll incur some up-front costs. 

Having a budget for your business is important. Try not to get overwhelmed by all the line items that can accrue—making adjustments here and there to stay within your spending limit is part of the process. An up-front investment can feel like a huge risk, but with a well-researched product and optimized operations, it’ll pay off.   

Let’s go over what items you should consider in your financial plan. Loosely, they include: 

• Cost of goods/sourcing costs
• Seller fees and/or fulfillment fees (varies by marketplace)
• Cost to form an LLC
• Business insurance
• Taxes 
• Your estimated time-to-profit
• Financing options

Seller fees, legal fees, insurance costs, and taxes

Depending on where you list your products, you may be subject to seller fees and insurance requirements . You’ll also want to think about legally registering your business as an LLC , as it comes with some tax advantages. 

Seller fees

On Amazon, sellers must pay “referral” fees—kind of like a commission—back to Amazon for each order. Typically, these fees come out to 15% of the product’s sale price. Amazon sellers also pay additional per-item fees or subscription fees (depending on their seller account type) and refund administration fees. And if they use FBA, there are fees for that, too. 

Not every ecommerce platform will charge as many fees. You can use a fee calculator to estimate your net profit—we recommend Salecalc . 

Here’s a rough breakdown of online seller fees outside of Amazon: 

• Walmart: referral fee for each product sold, typically 15% of sale price; no monthly subscription fees
• eBay: 13.25% of product sale price to list and sell most items; $0 monthly for a free seller account, $7.95+ per month for eBay Store subscribers 
• Facebook Marketplace: no subscription fees; no referral fee for local sales; referral fee of 5% of the sale price if the product is shipped  
• Instagram Checkout: selling fee of 5% per shipment
• Shopify : monthly seller subscriptions start at $29.99
• Etsy: listing fee of $0.20 for each item, plus a 6.5% of sale price transaction fee. Etsy Plus subscribers pay $10 per month
• Craigslist: listings are free , except for a handful of regional fees for vehicles, housing, and furniture

Keep in mind that platforms often offer advertising programs to their sellers, which come with their own fees. We’ll discuss marketing in Step 4, but for now, keep in mind that advertising costs need to factor into your overall budget. 

If you’re in the U.S., it’s a good idea to register your business as an LLC (a Limited Liability Company). While you don’t technically need a business license to sell products in most ecommerce marketplaces, LLCs offer business owners protection, flexibility, and a simpler tax reporting process—not to mention the credibility of a licensed brand name. While it costs money to create and maintain an LLC, we recommend it. 

You can form an LLC all on your own, or you can hire a lawyer to help you. The price of forming an LLC varies by state , but typically falls between $50-200. Naturally, you can expect to pay more for the help of an attorney. 

Once you have your LLC set up, you’ll want to protect it from unexpected costs like accidents and lawsuits. On certain ecommerce platforms like Amazon , you may be required to maintain some form of business insurance. 

The type of insurance you’ll need depends on where and how you run your business—there are policies to protect you from lawsuits, property damage, and defective products. You should shop around to compare rates and benefits. 

All U.S. businesses must file taxes, typically on a yearly or quarterly basis. Our seller calendar can help you stay on track with quarterly business tax deadlines. 

If you’re operating as an LLC, you’re eligible to write off a significant amount of business expenses through deductibles. We recommend that you hire a professional accountant to handle your taxes, as they can be tricky to decipher.   

Startup costs and time to profit

So, after all of these fees and taxes, what should you expect to spend at startup, and how quickly can you make a return on your investment? Once again, it depends. 

You can start selling online for virtually no money—dropshippers, Amazon Merch sellers, and used item resellers (if they’re selling their own stuff) don’t have to spend a dime on inventory. 

Our data on Amazon sellers indicates that sellers using the wholesale or arbitrage models will pay up-front costs in the neighborhood of $500-$2,000. Private-label sellers tend to spend more, because it costs more to develop your own product. 59% of private-label FBA sellers invest at least $2,500 at startup on inventory, Amazon fees and storage, and advertising costs.

On the whole, over half of all Amazon sellers spend below $5,000 at launch, and nearly one quarter spend no more than $1,000.  

Ecommerce isn’t a get-rich-quick tactic—it takes time to generate profits. While the majority of Amazon arbitrage, wholesale, and dropshipping sellers turn a profit within three months of launching their businesses, private label sellers usually take longer. 

But the outlook is generally positive: 63% of all third-party Amazon sellers achieve profitability within the first year of launching their business.

That said, if you’ve invested heavily at launch, make sure you’re ready to spend several months to a year before making that money back. While most Amazon sellers are profitable ( 89%, to be exact ), they didn’t get that way overnight. 

How to finance your online business 

There are many different ways you can fundraise the money you need to start an ecommerce business. 

Over three quarters of Amazon sellers funded their businesses using personal savings, a testament to ecommerce’s affordability for aspiring entrepreneurs. 

A third took out family or business loans, which can range from $500 microloans to tens of thousands of dollars paid back over several years. 

It can be difficult for new ecommerce sellers to qualify for loans from a bank or the government, because they tend to require tax and credit histories that new sellers don’t have. 

Fortunately, Amazon and fintech companies like AccrueMe are developing investment solutions for online sellers that offer more flexibility. You can read more about how to fund your ecommerce business in our guide to financing options . 

Customers can learn about a product many different ways—by viewing ads, seeing a suggestion on Google or Amazon, reading a review from a satisfied customer, scrolling through social media, and even via word-of-mouth.  

Ultimately, brand awareness starts with your product listing —it’s the single best piece of marketing in your arsenal. Use your listing to tell customers why they need your product, communicate your brand identity, and build credibility with your audience.  

Use keywords to boost visibility 

Your product listing should capture the relevant keywords and feature the data that customers use to find the products they want to buy. That way, it’ll actually show up in search results, instead of getting lost in a sea of competitors. 

Here’s how that works: when deciding what to display in search results, search engines like Google and Amazon check potential results for relevance—either by “crawling” text on a web page, as is the case for Google, or by scanning keywords and data associated with different products, as Amazon does with ASINs. 

One big difference between traditional search engines and ecommerce platform search functions is that the latter are product-focused. In other words, while Google seeks to answer questions with information (i.e. articles on the “best dog beds” or “top 10 dog beds”), Amazon wants to answer search queries with relevant products (i.e. the products most related to the customer’s search terms, like “dog bed”).

Because users come to Amazon to buy things, the search results need to facilitate a purchase, which means presenting the products most likely to satisfy the customer’s needs.   

In any event, this is true for both Google and Amazon: the more relevant your listing is to a customer’s search, the more likely it is to appear in search results.

A keyword-rich product listing boosts your product’s visibility to the millions of customers across the globe who shop online. A great keyword strategy can elevate your brand above your competitors, reach new audiences, and ultimately generate more sales for your business. 

You can do keyword research for free on ecommerce platforms and search engines. Here’s a great method to start: try searching Amazon for broad terms that describe your product, and see what its search algorithm suggests in the autofill drop-down box. For instance, if you’re envisioning selling a dog bed, type “dog bed” into the Amazon search bar, but don’t press “enter” just yet.  

Amazon will suggest popular keywords associated with “dog bed,” so you can see exactly what real customers have searched for, design your product to suit that demand, and include those keywords in your product listing. 

If you already have ideas about your product’s design or features, you can search for more specific keywords, too. Say you want to sell a pink, fluffy dog bed that heats up.  Make your search more descriptive (“pink dog bed” or “heated dog bed”), and take note of the suggested keywords for those specific niches. You’ll want to include at least some of them in your listing. 

Then, start browsing your competitors’ listings. Take note of how other sellers describe their dog beds: do they mention benefits for your dog, machine-washability, or other special features? Informative descriptions help convert customers, so be sure to include relevant details about functionality, advantages, and design features in your listing. 

You run a similar autofill search on Google. Be sure to also take a look at the “People also ask” feature to generate more keywords. This section pops up in Google search results and can offer details about how and why people are searching for a given product. You can translate those queries into keywords that indicate your product’s functionality or purpose.

For example, people who Google “dog bed” want to know about proper firmness, best use, and accessories, so you should include keywords in your listing like “soft” “for crate” or “with blanket” if they apply to your product. 

The best way to do keyword research is to use a paid tool like Jungle Scout’s Keyword Scout. This tool does the work for you—it pulls advertising data directly from Amazon and suggests thousands of high-converting, top-ranked keywords to include in your listing.

To learn more, check out our top keyword strategies .  

Take great product images

Different marketplaces will have different image requirements for listings and ads. One thing is true wherever you sell: having high-quality images of your product will boost sales. 

You should also consider including video content of your product. Amazon allows sellers to upload quick, informative videos for ads and product listings.   

So, you’ve built an informative, keyword-rich product listing with compelling copy and stunning visuals. Now it’s time to let the world know about it! 

You want to drive as much traffic as possible to your listing so you have more chances at conversion—that is, you want to get as many people as you can to click on, view, and purchase your product. 

The broader your online presence, the more likely you are to attract online shoppers. So make sure to establish a digital foothold in at least three areas: on your own ecommerce storefront or landing page, on social media , and in online ad space. Once you start making sales, keeping your review count and ratings high will boost your brand’s legitimacy. 

Build an ecommerce storefront

Your storefront is where customers can learn about your brand, and where you’ll convince customers that your brand is legitimate, with products worthy of their hard-earned cash. 

Essentially, you want to recreate the experience of visiting a physical store, but streamlined. Think about what a customer would want to know about your product or brand and what questions they’d have for the store clerk, and communicate that information somewhere within your storefront.

Typically, that means providing plenty of photos and videos of your products in action , links to product listings, and information about your return policy. You can include your brand story, customer testimonials, and even helpful tutorials on how to use your product. The goal is to gain the customer’s trust in your product—and ultimately, a purchase.

You can build a standalone website through hosting platforms like Shopify or Wix, or you can create a storefront on Amazon or eBay using their templates.   

Leverage social media

54% of consumers have purchased products they first learned about on social media, making a social presence a no-brainer for entrepreneurs looking to build brand awareness. 

Growing a following for your brand on Instagram, Twitter, Facebook, and TikTok exposes your products to millions of potential customers. 

You can link your storefront or individual product listings within your social media profiles so customers can easily navigate to your listings You can even sell products directly on Facebook and Instagram . 

Social apps also allow you to interact with viewers in ways that can feel more organic than with traditional advertising. For example, you can run polls on Instagram or Twitter to get feedback on your products, notify customers about sales and discount codes, or post engagement prompts to encourage comments. 

You can also use social media to notify customers about sales and other notable events. 

Even if you don’t yet have a social media strategy to promote your brand, it’s important to claim the social media handles you’ll want to use (like “@junglescout”) before someone else scoops them up. 

Create ad campaigns 

Ads generate clicks, which in turn lead to sales. And in today’s competitive ecommerce industry, you have to maintain a solid advertising strategy to get noticed.  

Fortunately, ecommerce sellers have a ton of options when it comes to advertising their products. Amazon offers a wealth of pay-per-click (PPC) ad options to its sellers, as well as other marketing programs to boost visibility. You can even track inbound traffic to your listing from your off-Amazon ad campaigns. 

Here are some helpful guides to advertising your products on and off Amazon:

• Amazon PPC Strategies – The Ultimate Guide for 202 4
• 2024 Amazon Advertising Guide for Sellers
• How to Use Facebook Ads for Amazon FBA (And Sell More Products)

Get reviews 

Product reviews matter more to your business’s long-term success than you might expect. 71% of U.S. consumers are influenced by products with the best ratings and reviews when shopping online, and 68% find reviews with photos or videos more compelling. On Amazon, getting a high volume of great reviews boosts your product’s ranking, which in turn affects sales. 

Getting great reviews starts with having a high-quality product. Ensuring timely fulfillment and returns processing, courteous communication, and beautiful brand help, too. 

We know getting reviews is hard, so we’ve published a few different articles about why reviews are important and strategies for boosting your review count.

Launching a business is a huge accomplishment that takes time, money, and patience. Congratulations on becoming an entrepreneur! 

Once you’ve gotten your business up and running, it’s important to regularly check in on its performance. You may need to make some changes in order to set yourself up for long-term success .  

Plan to check in on your business sometime in the first three months. But remember that while the majority of Amazon sellers get their businesses up and running relatively quickly, 23% take at least three months to launch their businesses, and over half wait six months or longer before turning a profit. 

Measure your business’s performance

Pull up your financial plan and start comparing it to how your business actually performed. Here are some questions to consider: 

• Are you meeting sales estimates, exceeding them, or falling short?
• Have you turned a profit? 
• Is your current fulfillment method working for you and your customers, or do you need to find an alternative? 
• Are you able to stay on top of your inventory, or do you regularly run out of stock? 
• Is your profit margin above 20-30%? If not, how can you raise it? 
• Are you getting plenty of positive reviews? Have you checked your reviews for helpful feedback or improvement opportunities? 

You’ll want to keep a close eye on performance metrics like sales volume, revenue, and ad spend, so you can spot trends and quickly identify hidden fees. Software tools like Jungle Scout’s Sales Analytics keep track of this for you, so you can focus on strategy instead of bookkeeping.   

If your product isn’t living up to your expectations, don’t panic. Investigate any changes you could make to improve its functionality, or try to get customer feedback on how it could be upgraded. If you’re selling multiple products, consider nixing one that isn’t selling well.  

Lower your fees and costs

If running your business is costing more than you expected, there are probably ways you can cut back. 

It’s easy for first-time ecommerce sellers to know they’re being overcharged for things like shipping fees, so we wrote a guide to help you get reimbursed . 

Here’s another way to cut back on overhead costs: try negotiating for better inventory costs with your supplier. 

Expand to other channels

Just because you start your business on one ecommerce platform doesn’t mean you have to stay there forever. You’ll be more competitive and attract a wider audience if you list your product on multiple ecommerce channels.

Hire freelancers or employees

Like any job, selling online comes with tasks you perhaps would rather not have to do. Thanks to freelancer hubs like Fiverr and Upwork, it’s easy to find high-rated, trained consultants to cover every imaginable aspect of running an ecommerce business. 

Start your online business today

Ecommerce is a rapidly growing industry with plenty of opportunities for newcomers with great product ideas. With a bit of product research and planning, you can join the ranks of profitable ecommerce sellers. In time, you may be able to replace your full-time job, like the 47% of Amazon sellers who are self-employed or earn income exclusively from ecommerce. 

If you’re ready to get started on your new business, check out our in-depth beginner’s guides to selling on different marketplaces: 

• How to Sell on Amazon FBA , Amazon Handmade , and Amazon Merch
• How to Sell on Walmart
• How to Sell on eBay
• How to Sell on Facebook Marketplace

If you need a product idea, get started here: 

• Top 20 Ecommerce Business Ideas
• Low Competition Niche Products to Sell on Amazon FBA

Do you have any questions about launching a business online that we didn’t cover in this post? Let us know in the comments!

Start your online business with Jungle Scout

Get everything you need to launch a profitable business on Amazon, including product research, competitive analysis, and more!

Ecommerce Expert & Writer at Jungle Scout

Brian Connolly is an Amazon seller, ecommerce expert, and writer for Jungle Scout. He lives in the New Jersey Shore area with his wife and cat. When he isn’t writing advice online for aspiring and experienced Amazon sellers for Jungle Scout, he spends his free time boating, fishing, and selling boating-themed items on his Amazon business.

Stay in the Amazon seller loop

Thank you for subscribing!

Recommended Posts

Market intelligence for sellers

Growing Your Amazon Footprint: Strategies for Tracking & Expanding Market Share

Seasonal Amazon Advertising for Key Retail Dates in 2024

8 Steps to Prepare Your Amazon Business for the Holiday Season

Jungle Scout Changelog: The Latest Product Updates from Jungle Scout

Amazon Market Trends ❘ Dolls & Plush Toys

Jungle Scout Pricing & Plans for 2024

The Most Popular Halloween Costumes of 2024 (and How You Can Sell Them on Amazon)

Is Jungle Scout Worth It for Amazon FBA Sellers in 2024?

Stay in the loop.

Get the industry's best e-commerce articles, videos, reports, and more — delivered to your inbox weekly.

Thank you for signing up!

Leave a comment

Your email address will not be published. Required fields are marked with *

• Start free trial

Start selling with Shopify today

Start your free trial with Shopify today—then use these resources to guide you through every step of the process.

9 Business Plan Examples to Inspire Your Own (2024)

Need support creating your business plan? Check out these business plan examples for inspiration and guidance.

Any aspiring entrepreneur researching how to start a business will likely be advised to write a business plan. But few resources provide business plan examples to really guide you through writing one of your own.

Here are some real-world and illustrative business plan examples to help you craft your business plan .

Business plan format: 9 examples

The business plan examples in this article follow this template:

• Executive summary
• Company description
• Market analysis
• Products and services
• Marketing plan
• Logistics and operations plan
• Financial plan
• Customer segmentation

1. Executive summary

Your executive summary is a page that gives a high-level overview of the rest of your business plan. While it appears at the beginning, it’s easiest to write this section last, as there are details further in the report you’ll need to include here.

In this free business plan template , the executive summary is four paragraphs and takes a little over half a page. It clearly and efficiently communicates what the business does and what it plans to do, including its business model and target customers.

2. Company description

You might repurpose your company description elsewhere, like on your About page , social media profile pages, or other properties that require a boilerplate description of your small business.

Soap brand ORRIS has a blurb on its About page that could easily be repurposed for the company description section of its business plan.

You can also go more in-depth with your company overview and include the following sections, like in this business plan example for Paw Print Post:

Business structure

This section outlines how you registered your business —as an LLC , sole proprietorship, corporation, or other business type : “Paw Print Post will operate as a sole proprietorship run by the owner, Jane Matthews.”

Nature of the business

“Paw Print Post sells unique, one-of-a-kind digitally printed cards that are customized with a pet’s unique paw prints.”

“Paw Print Post operates primarily in the pet industry and sells goods that could also be categorized as part of the greeting card industry.”

Background information

“Jane Matthews, the founder of Paw Print Post, has a long history in the pet industry and working with animals, and was recently trained as a graphic designer. She’s combining those two loves to capture a niche in the market: unique greeting cards customized with a pet’s paw prints, without needing to resort to the traditional (and messy) options of casting your pet’s prints in plaster or using pet-safe ink to have them stamp their ’signature.’”

Business objectives

“Jane will have Paw Print Post ready to launch at the Big Important Pet Expo in Toronto to get the word out among industry players and consumers alike. After two years in business, Jane aims to drive $150,000 in annual revenue from the sale of Paw Print Post’s signature greeting cards and to have expanded into two new product categories.”

“Jane Matthews is the sole full-time employee of Paw Print Post but hires contractors as needed to support her workflow and fill gaps in her skill set. Notably, Paw Print Post has a standing contract for five hours a week of virtual assistant support with Virtual Assistants Pro.”

Your mission statement may also make an appearance here. Passionfruit shares its mission statement on its company website, and it would also work well in its example business plan.

3. Market analysis

The market analysis consists of research about supply and demand , your target demographics, industry trends, and the competitive landscape. You might run a SWOT analysis and include that in your business plan. 

Here’s an example SWOT analysis for an online tailored-shirt business:

You’ll also want to do a competitive analysis as part of the market research component of your business plan. This will tell you which businesses you’re up against and give you ideas on how to differentiate your brand. A broad competitive analysis might include:

• Target customers
• Unique value proposition , or what sets the products apart
• Sales pitch
• Price points for products
• Shipping policy

4. Products and services

This section of your business plan describes your offerings—which products and services do you sell to your customers? Here’s an example for Paw Print Post that explains its line of custom greeting cards, along with details on what makes its products unique.

5. Marketing plan

It’s always a good idea to develop a marketing plan before you launch your business. Your marketing plan shows how you’ll get the word out about your business, and it’s an essential component of your business plan as well.

The Paw Print Post focuses on four Ps: price, product, promotion, and place. However, you can take a different approach with your marketing plan. Maybe you can pull from your existing marketing strategy , or maybe you break it down by the different marketing channels. Whatever approach you take, your marketing plan should describe how you intend to promote your business and offerings to potential customers.

6. Logistics and operations plan

The Paw Print Post example considered suppliers, production, facilities, equipment, shipping and fulfillment, and inventory. This includes any raw materials needed to produce the products.

7. Financial plan

The financial plan provides a breakdown of sales, revenue, profit, expenses, and other relevant financial metrics related to funding and profiting from your business.

Ecommerce brand Nature’s Candy’s financial plan breaks down predicted revenue, expenses, and net profit in graphs.

It then dives deeper into the financials to include:

• Funding needs
• Projected profit-and-loss statement
• Projected balance sheet
• Projected cash-flow statement

You can use a financial plan spreadsheet to build your own financial statements, including income statement, balance sheet, and cash-flow statement.

8. Customer segmentation

Customer segmentation means dividing your target market into groups based on specific characteristics. These characteristics can be demographics, psychographics, behavior, or geography. Your business plan will provide detailed information on each segment, like its size and growth potential, so you can show why they are valuable to your business. 

Airsign , an eco-friendly vacuum cleaner company, faced the challenge of building a sustainable business model in the competitive home appliance market. They identified three key customer personas to target:

• Design-oriented urban dwellers
• Millennials moving to suburbs
• Older consumers seeking high-quality appliances

The company utilized Shopify’s customer segmentation tools to gain insights and take action to target them. Airsign created targeted segments for specific marketing initiatives.

Put your customer data to work with Shopify’s customer segmentation

Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.

9. Appendix

The appendix provides in-depth data, research, or documentation that supports the claims and projections made in the main business plan. It includes things like market research, finance, résumés, product specs, and legal documents. 

Readers can access detailed info in the appendix, but the main plan stays focused and easy to read. Here’s an example from a fictional clothing brand called Bloom:

Appendix: Bloom Business Plan

Types of business plans, and what to include for each

This lean business plan is meant to be high level and easy to understand at a glance. You’ll want to include all of the same sections in one-page business plan, but make sure they’re truncated and summarized:

• Executive summary: truncated
• Market analysis: summarized
• Products and services: summarized
• Marketing plan: summarized
• Logistics and operations plan: summarized
• Financials: summarized

A startup business plan is for a new business. Typically, these plans are developed and shared to secure funding . As such, there’s a bigger focus on the financials, as well as on other sections that determine viability of your business idea—market research, for example:

• Market analysis: in-depth
• Financials: in-depth

Your internal business plan is meant to keep your team on the same page and aligned toward the same goal:

A strategic, or growth, business plan is a big-picture, long-term look at your business. As such, the forecasts tend to look further into the future, and growth and revenue goals may be higher. Essentially, you want to use all the sections you would in a normal business plan and build upon each:

• Market analysis: comprehensive outlook
• Products and services: for launch and expansion
• Marketing plan: comprehensive outlook
• Logistics and operations plan: comprehensive outlook
• Financials: comprehensive outlook

Feasibility

Your feasibility business plan is sort of a pre-business plan—many refer to it as simply a feasibility study. This plan essentially lays the groundwork and validates that it’s worth the effort to make a full business plan for your idea. As such, it’s mostly centered around research:

Nonprofit business plans are used to attract donors, grants, and partnerships. They focus on what their mission is, how they measure success, and how they get funded. You’ll want to include the following sections in addition to a traditional business plan:

• Organization description
• Need statement
• Programs and services
• Fundraising plan
• Partnerships and collaborations
• Impact measurement

Set yourself up for success as a business owner

Building a good business plan serves as a roadmap you can use for your ecommerce business at launch and as you reach each of your business goals. Business plans create accountability for entrepreneurs and synergy among teams, regardless of your business model .

Kickstart your ecommerce business and set yourself up for success with an intentional business planning process—and with the sample business plans above to guide your own path.

Business plan examples FAQ

How do i write a simple business plan.

To write a simple business plan, begin with an executive summary that outlines your business and your plans. Follow this with sections detailing your company description, market analysis, organization and management structure, product or service, marketing and sales strategy, and financial projections. Each section should be concise and clearly illustrate your strategies and goals.

What is the best format to write a business plan?

The best business plan format presents your plan in a clear, organized manner, making it easier for potential investors to understand your business model and goals. Always begin with the executive summary and end with financial information or appendices for any additional data.

What are the 4 key elements of a business plan?

• Executive summary: A concise overview of the company’s mission, goals, target audience, and financial objectives.
• Business description: A description of the company’s purpose, operations, products and services, target markets, and competitive landscape.
• Market analysis: An analysis of the industry, market trends, potential customers, and competitors.
• Financial plan: A detailed description of the company’s financial forecasts and strategies.

What are the 3 main points of a business plan?

• Concept: Your concept should explain the purpose of your business and provide an overall summary of what you intend to accomplish.
• Contents: Your content should include details about the products and services you provide, your target market, and your competition.
• Cash flow: Your cash flow section should include information about your expected cash inflows and outflows, such as capital investments, operating costs, and revenue projections.

Keep up with the latest from Shopify

Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.

By entering your email, you agree to receive marketing emails from Shopify.

popular posts

The point of sale for every sale.

Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.

Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.

Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.

Try Shopify for free, no credit card required.

• Sources of Business Finance
• Small Business Loans
• Small Business Grants
• Crowdfunding Sites
• How to Get a Business Loan
• Small Business Insurance Providers
• Best Factoring Companies
• Types of Bank Accounts
• Best Banks for Small Business
• Best Business Bank Accounts
• Open a Business Bank Account
• Bank Accounts for Small Businesses
• Free Business Checking Accounts
• Best Business Credit Cards
• Get a Business Credit Card
• Business Credit Cards for Bad Credit
• Build Business Credit Fast
• Business Loan Eligibility Criteria
• Small-Business Bookkeeping Basics
• How to Set Financial Goals
• Business Loan Calculators
• How to Calculate ROI
• Calculate Net Income
• Calculate Working Capital
• Calculate Operating Income
• Calculate Net Present Value (NPV)
• Calculate Payroll Tax

How to Write a Business Plan in 9 Steps (+ Template and Examples)

Every successful business has one thing in common, a good and well-executed business plan. A business plan is more than a document, it is a complete guide that outlines the goals your business wants to achieve, including its financial goals . It helps you analyze results, make strategic decisions, show your business operations and growth.

If you want to start a business or already have one and need to pitch it to investors for funding, writing a good business plan improves your chances of attracting financiers. As a startup, if you want to secure loans from financial institutions, part of the requirements involve submitting your business plan.

Writing a business plan does not have to be a complicated or time-consuming process. In this article, you will learn the step-by-step process for writing a successful business plan.

You will also learn what you need a business plan for, tips and strategies for writing a convincing business plan, business plan examples and templates that will save you tons of time, and the alternatives to the traditional business plan.

Let’s get started.

What Do You Need A Business Plan For?

Businesses create business plans for different purposes such as to secure funds, monitor business growth, measure your marketing strategies, and measure your business success.

1. Secure Funds

One of the primary reasons for writing a business plan is to secure funds, either from financial institutions/agencies or investors.

For you to effectively acquire funds, your business plan must contain the key elements of your business plan . For example, your business plan should include your growth plans, goals you want to achieve, and milestones you have recorded.

A business plan can also attract new business partners that are willing to contribute financially and intellectually. If you are writing a business plan to a bank, your project must show your traction , that is, the proof that you can pay back any loan borrowed.

Also, if you are writing to an investor, your plan must contain evidence that you can effectively utilize the funds you want them to invest in your business. Here, you are using your business plan to persuade a group or an individual that your business is a source of a good investment.

2. Monitor Business Growth

A business plan can help you track cash flows in your business. It steers your business to greater heights. A business plan capable of tracking business growth should contain:

• The business goals
• Methods to achieve the goals
• Time-frame for attaining those goals

A good business plan should guide you through every step in achieving your goals. It can also track the allocation of assets to every aspect of the business. You can tell when you are spending more than you should on a project.

You can compare a business plan to a written GPS. It helps you manage your business and hints at the right time to expand your business.

3. Measure Business Success

A business plan can help you measure your business success rate. Some small-scale businesses are thriving better than more prominent companies because of their track record of success.

Right from the onset of your business operation, set goals and work towards them. Write a plan to guide you through your procedures. Use your plan to measure how much you have achieved and how much is left to attain.

You can also weigh your success by monitoring the position of your brand relative to competitors. On the other hand, a business plan can also show you why you have not achieved a goal. It can tell if you have elapsed the time frame you set to attain a goal.

4. Document Your Marketing Strategies

You can use a business plan to document your marketing plans. Every business should have an effective marketing plan.

Competition mandates every business owner to go the extraordinary mile to remain relevant in the market. Your business plan should contain your marketing strategies that work. You can measure the success rate of your marketing plans.

In your business plan, your marketing strategy must answer the questions:

• How do you want to reach your target audience?
• How do you plan to retain your customers?
• What is/are your pricing plans?
• What is your budget for marketing?

How to Write a Business Plan Step-by-Step

1. create your executive summary.

The executive summary is a snapshot of your business or a high-level overview of your business purposes and plans . Although the executive summary is the first section in your business plan, most people write it last. The length of the executive summary is not more than two pages.

Generally, there are nine sections in a business plan, the executive summary should condense essential ideas from the other eight sections.

A good executive summary should do the following:

• A Snapshot of Growth Potential. Briefly inform the reader about your company and why it will be successful)
• Contain your Mission Statement which explains what the main objective or focus of your business is.
• Product Description and Differentiation. Brief description of your products or services and why it is different from other solutions in the market.
• The Team. Basic information about your company’s leadership team and employees
• Business Concept. A solid description of what your business does.
• Target Market. The customers you plan to sell to.
• Marketing Strategy. Your plans on reaching and selling to your customers
• Current Financial State. Brief information about what revenue your business currently generates.
• Projected Financial State. Brief information about what you foresee your business revenue to be in the future.

The executive summary is the make-or-break section of your business plan. If your summary cannot in less than two pages cannot clearly describe how your business will solve a particular problem of your target audience and make a profit, your business plan is set on a faulty foundation.

Avoid using the executive summary to hype your business, instead, focus on helping the reader understand the what and how of your plan.

View the executive summary as an opportunity to introduce your vision for your company. You know your executive summary is powerful when it can answer these key questions:

• Who is your target audience?
• What sector or industry are you in?
• What are your products and services?
• What is the future of your industry?
• Is your company scaleable?
• Who are the owners and leaders of your company? What are their backgrounds and experience levels?
• What is the motivation for starting your company?
• What are the next steps?

Writing the executive summary last although it is the most important section of your business plan is an excellent idea. The reason why is because it is a high-level overview of your business plan. It is the section that determines whether potential investors and lenders will read further or not.

The executive summary can be a stand-alone document that covers everything in your business plan. It is not uncommon for investors to request only the executive summary when evaluating your business. If the information in the executive summary impresses them, they will ask for the complete business plan.

If you are writing your business plan for your planning purposes, you do not need to write the executive summary.

2. Add Your Company Overview

The company overview or description is the next section in your business plan after the executive summary. It describes what your business does.

Adding your company overview can be tricky especially when your business is still in the planning stages. Existing businesses can easily summarize their current operations but may encounter difficulties trying to explain what they plan to become.

Your company overview should contain the following:

• What products and services you will provide
• Geographical markets and locations your company have a presence
• What you need to run your business
• Who your target audience or customers are
• Who will service your customers
• Your company’s purpose, mission, and vision
• Information about your company’s founders
• Who the founders are
• Notable achievements of your company so far

When creating a company overview, you have to focus on three basics: identifying your industry, identifying your customer, and explaining the problem you solve.

If you are stuck when creating your company overview, try to answer some of these questions that pertain to you.

• Who are you targeting? (The answer is not everyone)
• What pain point does your product or service solve for your customers that they will be willing to spend money on resolving?
• How does your product or service overcome that pain point?
• Where is the location of your business?
• What products, equipment, and services do you need to run your business?
• How is your company’s product or service different from your competition in the eyes of your customers?
• How many employees do you need and what skills do you require them to have?

After answering some or all of these questions, you will get more than enough information you need to write your company overview or description section. When writing this section, describe what your company does for your customers.

The company description or overview section contains three elements: mission statement, history, and objectives.

• Mission Statement

The mission statement refers to the reason why your business or company is existing. It goes beyond what you do or sell, it is about the ‘why’. A good mission statement should be emotional and inspirational.

Your mission statement should follow the KISS rule (Keep It Simple, Stupid). For example, Shopify’s mission statement is “Make commerce better for everyone.”

When describing your company’s history, make it simple and avoid the temptation of tying it to a defensive narrative. Write it in the manner you would a profile. Your company’s history should include the following information:

• Founding Date
• Major Milestones
• Location(s)
• Flagship Products or Services
• Number of Employees
• Executive Leadership Roles

When you fill in this information, you use it to write one or two paragraphs about your company’s history.

Business Objectives

Your business objective must be SMART (specific, measurable, achievable, realistic, and time-bound.) Failure to clearly identify your business objectives does not inspire confidence and makes it hard for your team members to work towards a common purpose.

3. Perform Market and Competitive Analyses to Proof a Big Enough Business Opportunity

The third step in writing a business plan is the market and competitive analysis section. Every business, no matter the size, needs to perform comprehensive market and competitive analyses before it enters into a market.

Performing market and competitive analyses are critical for the success of your business. It helps you avoid entering the right market with the wrong product, or vice versa. Anyone reading your business plans, especially financiers and financial institutions will want to see proof that there is a big enough business opportunity you are targeting.

This section is where you describe the market and industry you want to operate in and show the big opportunities in the market that your business can leverage to make a profit. If you noticed any unique trends when doing your research, show them in this section.

Market analysis alone is not enough, you have to add competitive analysis to strengthen this section. There are already businesses in the industry or market, how do you plan to take a share of the market from them?

You have to clearly illustrate the competitive landscape in your business plan. Are there areas your competitors are doing well? Are there areas where they are not doing so well? Show it.

Make it clear in this section why you are moving into the industry and what weaknesses are present there that you plan to explain. How are your competitors going to react to your market entry? How do you plan to get customers? Do you plan on taking your competitors' competitors, tap into other sources for customers, or both?

Illustrate the competitive landscape as well. What are your competitors doing well and not so well?

Answering these questions and thoughts will aid your market and competitive analysis of the opportunities in your space. Depending on how sophisticated your industry is, or the expectations of your financiers, you may need to carry out a more comprehensive market and competitive analysis to prove that big business opportunity.

Instead of looking at the market and competitive analyses as one entity, separating them will make the research even more comprehensive.

Market Analysis

Market analysis, boarding speaking, refers to research a business carried out on its industry, market, and competitors. It helps businesses gain a good understanding of their target market and the outlook of their industry. Before starting a company, it is vital to carry out market research to find out if the market is viable.

The market analysis section is a key part of the business plan. It is the section where you identify who your best clients or customers are. You cannot omit this section, without it your business plan is incomplete.

A good market analysis will tell your readers how you fit into the existing market and what makes you stand out. This section requires in-depth research, it will probably be the most time-consuming part of the business plan to write.

• Market Research

To create a compelling market analysis that will win over investors and financial institutions, you have to carry out thorough market research . Your market research should be targeted at your primary target market for your products or services. Here is what you want to find out about your target market.

• Your target market’s needs or pain points
• The existing solutions for their pain points
• Geographic Location
• Demographics

The purpose of carrying out a marketing analysis is to get all the information you need to show that you have a solid and thorough understanding of your target audience.

Only after you have fully understood the people you plan to sell your products or services to, can you evaluate correctly if your target market will be interested in your products or services.

You can easily convince interested parties to invest in your business if you can show them you thoroughly understand the market and show them that there is a market for your products or services.

How to Quantify Your Target Market

One of the goals of your marketing research is to understand who your ideal customers are and their purchasing power. To quantify your target market, you have to determine the following:

• Your Potential Customers: They are the people you plan to target. For example, if you sell accounting software for small businesses , then anyone who runs an enterprise or large business is unlikely to be your customers. Also, individuals who do not have a business will most likely not be interested in your product.
• Total Households: If you are selling household products such as heating and air conditioning systems, determining the number of total households is more important than finding out the total population in the area you want to sell to. The logic is simple, people buy the product but it is the household that uses it.
• Median Income: You need to know the median income of your target market. If you target a market that cannot afford to buy your products and services, your business will not last long.
• Income by Demographics: If your potential customers belong to a certain age group or gender, determining income levels by demographics is necessary. For example, if you sell men's clothes, your target audience is men.

What Does a Good Market Analysis Entail?

Your business does not exist on its own, it can only flourish within an industry and alongside competitors. Market analysis takes into consideration your industry, target market, and competitors. Understanding these three entities will drastically improve your company’s chances of success.

You can view your market analysis as an examination of the market you want to break into and an education on the emerging trends and themes in that market. Good market analyses include the following:

• Industry Description. You find out about the history of your industry, the current and future market size, and who the largest players/companies are in your industry.
• Overview of Target Market. You research your target market and its characteristics. Who are you targeting? Note, it cannot be everyone, it has to be a specific group. You also have to find out all information possible about your customers that can help you understand how and why they make buying decisions.
• Size of Target Market: You need to know the size of your target market, how frequently they buy, and the expected quantity they buy so you do not risk overproducing and having lots of bad inventory. Researching the size of your target market will help you determine if it is big enough for sustained business or not.
• Growth Potential: Before picking a target market, you want to be sure there are lots of potential for future growth. You want to avoid going for an industry that is declining slowly or rapidly with almost zero growth potential.
• Market Share Potential: Does your business stand a good chance of taking a good share of the market?
• Market Pricing and Promotional Strategies: Your market analysis should give you an idea of the price point you can expect to charge for your products and services. Researching your target market will also give you ideas of pricing strategies you can implement to break into the market or to enjoy maximum profits.
• Potential Barriers to Entry: One of the biggest benefits of conducting market analysis is that it shows you every potential barrier to entry your business will likely encounter. It is a good idea to discuss potential barriers to entry such as changing technology. It informs readers of your business plan that you understand the market.
• Research on Competitors: You need to know the strengths and weaknesses of your competitors and how you can exploit them for the benefit of your business. Find patterns and trends among your competitors that make them successful, discover what works and what doesn’t, and see what you can do better.

The market analysis section is not just for talking about your target market, industry, and competitors. You also have to explain how your company can fill the hole you have identified in the market.

Here are some questions you can answer that can help you position your product or service in a positive light to your readers.

• Is your product or service of superior quality?
• What additional features do you offer that your competitors do not offer?
• Are you targeting a ‘new’ market?

Basically, your market analysis should include an analysis of what already exists in the market and an explanation of how your company fits into the market.

Competitive Analysis

In the competitive analysis section, y ou have to understand who your direct and indirect competitions are, and how successful they are in the marketplace. It is the section where you assess the strengths and weaknesses of your competitors, the advantage(s) they possess in the market and show the unique features or qualities that make you different from your competitors.

Many businesses do market analysis and competitive analysis together. However, to fully understand what the competitive analysis entails, it is essential to separate it from the market analysis.

Competitive analysis for your business can also include analysis on how to overcome barriers to entry in your target market.

The primary goal of conducting a competitive analysis is to distinguish your business from your competitors. A strong competitive analysis is essential if you want to convince potential funding sources to invest in your business. You have to show potential investors and lenders that your business has what it takes to compete in the marketplace successfully.

Competitive analysis will s how you what the strengths of your competition are and what they are doing to maintain that advantage.

When doing your competitive research, you first have to identify your competitor and then get all the information you can about them. The idea of spending time to identify your competitor and learn everything about them may seem daunting but it is well worth it.

Find answers to the following questions after you have identified who your competitors are.

• What are your successful competitors doing?
• Why is what they are doing working?
• Can your business do it better?
• What are the weaknesses of your successful competitors?
• What are they not doing well?
• Can your business turn its weaknesses into strengths?
• How good is your competitors’ customer service?
• Where do your competitors invest in advertising?
• What sales and pricing strategies are they using?
• What marketing strategies are they using?
• What kind of press coverage do they get?
• What are their customers saying about your competitors (both the positive and negative)?

If your competitors have a website, it is a good idea to visit their websites for more competitors’ research. Check their “About Us” page for more information.

If you are presenting your business plan to investors, you need to clearly distinguish yourself from your competitors. Investors can easily tell when you have not properly researched your competitors.

Take time to think about what unique qualities or features set you apart from your competitors. If you do not have any direct competition offering your product to the market, it does not mean you leave out the competitor analysis section blank. Instead research on other companies that are providing a similar product, or whose product is solving the problem your product solves.

The next step is to create a table listing the top competitors you want to include in your business plan. Ensure you list your business as the last and on the right. What you just created is known as the competitor analysis table.

Direct vs Indirect Competition

You cannot know if your product or service will be a fit for your target market if you have not understood your business and the competitive landscape.

There is no market you want to target where you will not encounter competition, even if your product is innovative. Including competitive analysis in your business plan is essential.

If you are entering an established market, you need to explain how you plan to differentiate your products from the available options in the market. Also, include a list of few companies that you view as your direct competitors The competition you face in an established market is your direct competition.

In situations where you are entering a market with no direct competition, it does not mean there is no competition there. Consider your indirect competition that offers substitutes for the products or services you offer.

For example, if you sell an innovative SaaS product, let us say a project management software , a company offering time management software is your indirect competition.

There is an easy way to find out who your indirect competitors are in the absence of no direct competitors. You simply have to research how your potential customers are solving the problems that your product or service seeks to solve. That is your direct competition.

Factors that Differentiate Your Business from the Competition

There are three main factors that any business can use to differentiate itself from its competition. They are cost leadership, product differentiation, and market segmentation.

1. Cost Leadership

A strategy you can impose to maximize your profits and gain an edge over your competitors. It involves offering lower prices than what the majority of your competitors are offering.

A common practice among businesses looking to enter into a market where there are dominant players is to use free trials or pricing to attract as many customers as possible to their offer.

2. Product Differentiation

Your product or service should have a unique selling proposition (USP) that your competitors do not have or do not stress in their marketing.

Part of the marketing strategy should involve making your products unique and different from your competitors. It does not have to be different from your competitors, it can be the addition to a feature or benefit that your competitors do not currently have.

3. Market Segmentation

As a new business seeking to break into an industry, you will gain more success from focusing on a specific niche or target market, and not the whole industry.

If your competitors are focused on a general need or target market, you can differentiate yourself from them by having a small and hyper-targeted audience. For example, if your competitors are selling men’s clothes in their online stores , you can sell hoodies for men.

4. Define Your Business and Management Structure

The next step in your business plan is your business and management structure. It is the section where you describe the legal structure of your business and the team running it.

Your business is only as good as the management team that runs it, while the management team can only strive when there is a proper business and management structure in place.

If your company is a sole proprietor or a limited liability company (LLC), a general or limited partnership, or a C or an S corporation, state it clearly in this section.

Use an organizational chart to show the management structure in your business. Clearly show who is in charge of what area in your company. It is where you show how each key manager or team leader’s unique experience can contribute immensely to the success of your company. You can also opt to add the resumes and CVs of the key players in your company.

The business and management structure section should show who the owner is, and other owners of the businesses (if the business has other owners). For businesses or companies with multiple owners, include the percent ownership of the various owners and clearly show the extent of each others’ involvement in the company.

Investors want to know who is behind the company and the team running it to determine if it has the right management to achieve its set goals.

Management Team

The management team section is where you show that you have the right team in place to successfully execute the business operations and ideas. Take time to create the management structure for your business. Think about all the important roles and responsibilities that you need managers for to grow your business.

Include brief bios of each key team member and ensure you highlight only the relevant information that is needed. If your team members have background industry experience or have held top positions for other companies and achieved success while filling that role, highlight it in this section.

A common mistake that many startups make is assigning C-level titles such as (CMO and CEO) to everyone on their team. It is unrealistic for a small business to have those titles. While it may look good on paper for the ego of your team members, it can prevent investors from investing in your business.

Instead of building an unrealistic management structure that does not fit your business reality, it is best to allow business titles to grow as the business grows. Starting everyone at the top leaves no room for future change or growth, which is bad for productivity.

Your management team does not have to be complete before you start writing your business plan. You can have a complete business plan even when there are managerial positions that are empty and need filling.

If you have management gaps in your team, simply show the gaps and indicate you are searching for the right candidates for the role(s). Investors do not expect you to have a full management team when you are just starting your business.

Key Questions to Answer When Structuring Your Management Team

• Who are the key leaders?
• What experiences, skills, and educational backgrounds do you expect your key leaders to have?
• Do your key leaders have industry experience?
• What positions will they fill and what duties will they perform in those positions?
• What level of authority do the key leaders have and what are their responsibilities?
• What is the salary for the various management positions that will attract the ideal candidates?

Additional Tips for Writing the Management Structure Section

1. Avoid Adding ‘Ghost’ Names to Your Management Team

There is always that temptation to include a ‘ghost’ name to your management team to attract and influence investors to invest in your business. Although the presence of these celebrity management team members may attract the attention of investors, it can cause your business to lose any credibility if you get found out.

Seasoned investors will investigate further the members of your management team before committing fully to your business If they find out that the celebrity name used does not play any actual role in your business, they will not invest and may write you off as dishonest.

2. Focus on Credentials But Pay Extra Attention to the Roles

Investors want to know the experience that your key team members have to determine if they can successfully reach the company’s growth and financial goals.

While it is an excellent boost for your key management team to have the right credentials, you also want to pay extra attention to the roles they will play in your company.

Organizational Chart

Adding an organizational chart in this section of your business plan is not necessary, you can do it in your business plan’s appendix.

If you are exploring funding options, it is not uncommon to get asked for your organizational chart. The function of an organizational chart goes beyond raising money, you can also use it as a useful planning tool for your business.

An organizational chart can help you identify how best to structure your management team for maximum productivity and point you towards key roles you need to fill in the future.

You can use the organizational chart to show your company’s internal management structure such as the roles and responsibilities of your management team, and relationships that exist between them.

5. Describe Your Product and Service Offering

In your business plan, you have to describe what you sell or the service you plan to offer. It is the next step after defining your business and management structure. The products and services section is where you sell the benefits of your business.

Here you have to explain how your product or service will benefit your customers and describe your product lifecycle. It is also the section where you write down your plans for intellectual property like patent filings and copyrighting.

The research and development that you are undertaking for your product or service need to be explained in detail in this section. However, do not get too technical, sell the general idea and its benefits.

If you have any diagrams or intricate designs of your product or service, do not include them in the products and services section. Instead, leave them for the addendum page. Also, if you are leaving out diagrams or designs for the addendum, ensure you add this phrase “For more detail, visit the addendum Page #.”

Your product and service section in your business plan should include the following:

• A detailed explanation that clearly shows how your product or service works.
• The pricing model for your product or service.
• Your business’ sales and distribution strategy.
• The ideal customers that want your product or service.
• The benefits of your products and services.
• Reason(s) why your product or service is a better alternative to what your competitors are currently offering in the market.
• Plans for filling the orders you receive
• If you have current or pending patents, copyrights, and trademarks for your product or service, you can also discuss them in this section.

What to Focus On When Describing the Benefits, Lifecycle, and Production Process of Your Products or Services

In the products and services section, you have to distill the benefits, lifecycle, and production process of your products and services.

When describing the benefits of your products or services, here are some key factors to focus on.

• Unique features
• Translating the unique features into benefits
• The emotional, psychological, and practical payoffs to attract customers
• Intellectual property rights or any patents

When describing the product life cycle of your products or services, here are some key factors to focus on.

• Upsells, cross-sells, and down-sells
• Time between purchases
• Plans for research and development.

When describing the production process for your products or services, you need to think about the following:

• The creation of new or existing products and services.
• The sources for the raw materials or components you need for production.
• Assembling the products
• Maintaining quality control
• Supply-chain logistics (receiving the raw materials and delivering the finished products)
• The day-to-day management of the production processes, bookkeeping, and inventory.

Tips for Writing the Products or Services Section of Your Business Plan

1. Avoid Technical Descriptions and Industry Buzzwords

The products and services section of your business plan should clearly describe the products and services that your company provides. However, it is not a section to include technical jargons that anyone outside your industry will not understand.

A good practice is to remove highly detailed or technical descriptions in favor of simple terms. Industry buzzwords are not necessary, if there are simpler terms you can use, then use them. If you plan to use your business plan to source funds, making the product or service section so technical will do you no favors.

2. Describe How Your Products or Services Differ from Your Competitors

When potential investors look at your business plan, they want to know how the products and services you are offering differ from that of your competition. Differentiating your products or services from your competition in a way that makes your solution more attractive is critical.

If you are going the innovative path and there is no market currently for your product or service, you need to describe in this section why the market needs your product or service.

For example, overnight delivery was a niche business that only a few companies were participating in. Federal Express (FedEx) had to show in its business plan that there was a large opportunity for that service and they justified why the market needed that service.

3. Long or Short Products or Services Section

Should your products or services section be short? Does the long products or services section attract more investors?

There are no straightforward answers to these questions. Whether your products or services section should be long or relatively short depends on the nature of your business.

If your business is product-focused, then automatically you need to use more space to describe the details of your products. However, if the product your business sells is a commodity item that relies on competitive pricing or other pricing strategies, you do not have to use up so much space to provide significant details about the product.

Likewise, if you are selling a commodity that is available in numerous outlets, then you do not have to spend time on writing a long products or services section.

The key to the success of your business is most likely the effectiveness of your marketing strategies compared to your competitors. Use more space to address that section.

If you are creating a new product or service that the market does not know about, your products or services section can be lengthy. The reason why is because you need to explain everything about the product or service such as the nature of the product, its use case, and values.

A short products or services section for an innovative product or service will not give the readers enough information to properly evaluate your business.

4. Describe Your Relationships with Vendors or Suppliers

Your business will rely on vendors or suppliers to supply raw materials or the components needed to make your products. In your products and services section, describe your relationships with your vendors and suppliers fully.

Avoid the mistake of relying on only one supplier or vendor. If that supplier or vendor fails to supply or goes out of business, you can easily face supply problems and struggle to meet your demands. Plan to set up multiple vendor or supplier relationships for better business stability.

5. Your Primary Goal Is to Convince Your Readers

The primary goal of your business plan is to convince your readers that your business is viable and to create a guide for your business to follow. It applies to the products and services section.

When drafting this section, think like the reader. See your reader as someone who has no idea about your products and services. You are using the products and services section to provide the needed information to help your reader understand your products and services. As a result, you have to be clear and to the point.

While you want to educate your readers about your products or services, you also do not want to bore them with lots of technical details. Show your products and services and not your fancy choice of words.

Your products and services section should provide the answer to the “what” question for your business. You and your management team may run the business, but it is your products and services that are the lifeblood of the business.

Key Questions to Answer When Writing your Products and Services Section

Answering these questions can help you write your products and services section quickly and in a way that will appeal to your readers.

• Are your products existing on the market or are they still in the development stage?
• What is your timeline for adding new products and services to the market?
• What are the positives that make your products and services different from your competitors?
• Do your products and services have any competitive advantage that your competitors’ products and services do not currently have?
• Do your products or services have any competitive disadvantages that you need to overcome to compete with your competitors? If your answer is yes, state how you plan to overcome them,
• How much does it cost to produce your products or services? How much do you plan to sell it for?
• What is the price for your products and services compared to your competitors? Is pricing an issue?
• What are your operating costs and will it be low enough for you to compete with your competitors and still take home a reasonable profit margin?
• What is your plan for acquiring your products? Are you involved in the production of your products or services?
• Are you the manufacturer and produce all the components you need to create your products? Do you assemble your products by using components supplied by other manufacturers? Do you purchase your products directly from suppliers or wholesalers?
• Do you have a steady supply of products that you need to start your business? (If your business is yet to kick-off)
• How do you plan to distribute your products or services to the market?

You can also hint at the marketing or promotion plans you have for your products or services such as how you plan to build awareness or retain customers. The next section is where you can go fully into details about your business’s marketing and sales plan.

6. Show and Explain Your Marketing and Sales Plan

Providing great products and services is wonderful, but it means nothing if you do not have a marketing and sales plan to inform your customers about them. Your marketing and sales plan is critical to the success of your business.

The sales and marketing section is where you show and offer a detailed explanation of your marketing and sales plan and how you plan to execute it. It covers your pricing plan, proposed advertising and promotion activities, activities and partnerships you need to make your business a success, and the benefits of your products and services.

There are several ways you can approach your marketing and sales strategy. Ideally, your marketing and sales strategy has to fit the unique needs of your business.

In this section, you describe how the plans your business has for attracting and retaining customers, and the exact process for making a sale happen. It is essential to thoroughly describe your complete marketing and sales plans because you are still going to reference this section when you are making financial projections for your business.

Outline Your Business’ Unique Selling Proposition (USP)

The sales and marketing section is where you outline your business’s unique selling proposition (USP). When you are developing your unique selling proposition, think about the strongest reasons why people should buy from you over your competition. That reason(s) is most likely a good fit to serve as your unique selling proposition (USP).

Target Market and Target Audience

Plans on how to get your products or services to your target market and how to get your target audience to buy them go into this section. You also highlight the strengths of your business here, particularly what sets them apart from your competition.

Before you start writing your marketing and sales plan, you need to have properly defined your target audience and fleshed out your buyer persona. If you do not first understand the individual you are marketing to, your marketing and sales plan will lack any substance and easily fall.

Creating a Smart Marketing and Sales Plan

Marketing your products and services is an investment that requires you to spend money. Like any other investment, you have to generate a good return on investment (ROI) to justify using that marketing and sales plan. Good marketing and sales plans bring in high sales and profits to your company.

Avoid spending money on unproductive marketing channels. Do your research and find out the best marketing and sales plan that works best for your company.

Your marketing and sales plan can be broken into different parts: your positioning statement, pricing, promotion, packaging, advertising, public relations, content marketing, social media, and strategic alliances.

Your Positioning Statement

Your positioning statement is the first part of your marketing and sales plan. It refers to the way you present your company to your customers.

Are you the premium solution, the low-price solution, or are you the intermediary between the two extremes in the market? What do you offer that your competitors do not that can give you leverage in the market?

Before you start writing your positioning statement, you need to spend some time evaluating the current market conditions. Here are some questions that can help you to evaluate the market

• What are the unique features or benefits that you offer that your competitors lack?
• What are your customers’ primary needs and wants?
• Why should a customer choose you over your competition? How do you plan to differentiate yourself from the competition?
• How does your company’s solution compare with other solutions in the market?

After answering these questions, then you can start writing your positioning statement. Your positioning statement does not have to be in-depth or too long.

All you need to explain with your positioning statement are two focus areas. The first is the position of your company within the competitive landscape. The other focus area is the core value proposition that sets your company apart from other alternatives that your ideal customer might consider.

Here is a simple template you can use to develop a positioning statement.

For [description of target market] who [need of target market], [product or service] [how it meets the need]. Unlike [top competition], it [most essential distinguishing feature].

For example, let’s create the positioning statement for fictional accounting software and QuickBooks alternative , TBooks.

“For small business owners who need accounting services, TBooks is an accounting software that helps small businesses handle their small business bookkeeping basics quickly and easily. Unlike Wave, TBooks gives small businesses access to live sessions with top accountants.”

You can edit this positioning statement sample and fill it with your business details.

After writing your positioning statement, the next step is the pricing of your offerings. The overall positioning strategy you set in your positioning statement will often determine how you price your products or services.

Pricing is a powerful tool that sends a strong message to your customers. Failure to get your pricing strategy right can make or mar your business. If you are targeting a low-income audience, setting a premium price can result in low sales.

You can use pricing to communicate your positioning to your customers. For example, if you are offering a product at a premium price, you are sending a message to your customers that the product belongs to the premium category.

Basic Rules to Follow When Pricing Your Offering

Setting a price for your offering involves more than just putting a price tag on it. Deciding on the right pricing for your offering requires following some basic rules. They include covering your costs, primary and secondary profit center pricing, and matching the market rate.

• Covering Your Costs: The price you set for your products or service should be more than it costs you to produce and deliver them. Every business has the same goal, to make a profit. Depending on the strategy you want to use, there are exceptions to this rule. However, the vast majority of businesses follow this rule.
• Primary and Secondary Profit Center Pricing: When a company sets its price above the cost of production, it is making that product its primary profit center. A company can also decide not to make its initial price its primary profit center by selling below or at even with its production cost. It rather depends on the support product or even maintenance that is associated with the initial purchase to make its profit. The initial price thus became its secondary profit center.
• Matching the Market Rate: A good rule to follow when pricing your products or services is to match your pricing with consumer demand and expectations. If you price your products or services beyond the price your customer perceives as the ideal price range, you may end up with no customers. Pricing your products too low below what your customer perceives as the ideal price range may lead to them undervaluing your offering.

Pricing Strategy

Your pricing strategy influences the price of your offering. There are several pricing strategies available for you to choose from when examining the right pricing strategy for your business. They include cost-plus pricing, market-based pricing, value pricing, and more.

• Cost-plus Pricing: This strategy is one of the simplest and oldest pricing strategies. Here you consider the cost of producing a unit of your product and then add a profit to it to arrive at your market price. It is an effective pricing strategy for manufacturers because it helps them cover their initial costs. Another name for the cost-plus pricing strategy is the markup pricing strategy.
• Market-based Pricing: This pricing strategy analyses the market including competitors’ pricing and then sets a price based on what the market is expecting. With this pricing strategy, you can either set your price at the low-end or high-end of the market.
• Value Pricing: This pricing strategy involves setting a price based on the value you are providing to your customer. When adopting a value-based pricing strategy, you have to set a price that your customers are willing to pay. Service-based businesses such as small business insurance providers , luxury goods sellers, and the fashion industry use this pricing strategy.

After carefully sorting out your positioning statement and pricing, the next item to look at is your promotional strategy. Your promotional strategy explains how you plan on communicating with your customers and prospects.

As a business, you must measure all your costs, including the cost of your promotions. You also want to measure how much sales your promotions bring for your business to determine its usefulness. Promotional strategies or programs that do not lead to profit need to be removed.

There are different types of promotional strategies you can adopt for your business, they include advertising, public relations, and content marketing.

Advertising

Your business plan should include your advertising plan which can be found in the marketing and sales plan section. You need to include an overview of your advertising plans such as the areas you plan to spend money on to advertise your business and offers.

Ensure that you make it clear in this section if your business will be advertising online or using the more traditional offline media, or the combination of both online and offline media. You can also include the advertising medium you want to use to raise awareness about your business and offers.

Some common online advertising mediums you can use include social media ads, landing pages, sales pages, SEO, Pay-Per-Click, emails, Google Ads, and others. Some common traditional and offline advertising mediums include word of mouth, radios, direct mail, televisions, flyers, billboards, posters, and others.

A key component of your advertising strategy is how you plan to measure the effectiveness and success of your advertising campaign. There is no point in sticking with an advertising plan or medium that does not produce results for your business in the long run.

Public Relations

A great way to reach your customers is to get the media to cover your business or product. Publicity, especially good ones, should be a part of your marketing and sales plan. In this section, show your plans for getting prominent reviews of your product from reputable publications and sources.

Your business needs that exposure to grow. If public relations is a crucial part of your promotional strategy, provide details about your public relations plan here.

Content Marketing

Content marketing is a popular promotional strategy used by businesses to inform and attract their customers. It is about teaching and educating your prospects on various topics of interest in your niche, it does not just involve informing them about the benefits and features of the products and services you have,

Businesses publish content usually for free where they provide useful information, tips, and advice so that their target market can be made aware of the importance of their products and services. Content marketing strategies seek to nurture prospects into buyers over time by simply providing value.

Your company can create a blog where it will be publishing content for its target market. You will need to use the best website builder such as Wix and Squarespace and the best web hosting services such as Bluehost, Hostinger, and other Bluehost alternatives to create a functional blog or website.

If content marketing is a crucial part of your promotional strategy (as it should be), detail your plans under promotions.

Including high-quality images of the packaging of your product in your business plan is a lovely idea. You can add the images of the packaging of that product in the marketing and sales plan section. If you are not selling a product, then you do not need to include any worry about the physical packaging of your product.

When organizing the packaging section of your business plan, you can answer the following questions to make maximum use of this section.

• Is your choice of packaging consistent with your positioning strategy?
• What key value proposition does your packaging communicate? (It should reflect the key value proposition of your business)
• How does your packaging compare to that of your competitors?

Social Media

Your 21st-century business needs to have a good social media presence. Not having one is leaving out opportunities for growth and reaching out to your prospect.

You do not have to join the thousands of social media platforms out there. What you need to do is join the ones that your customers are active on and be active there.

Businesses use social media to provide information about their products such as promotions, discounts, the benefits of their products, and content on their blogs.

Social media is also a platform for engaging with your customers and getting feedback about your products or services. Make no mistake, more and more of your prospects are using social media channels to find more information about companies.

You need to consider the social media channels you want to prioritize your business (prioritize the ones your customers are active in) and your branding plans in this section.

Strategic Alliances

If your company plans to work closely with other companies as part of your sales and marketing plan, include it in this section. Prove details about those partnerships in your business plan if you have already established them.

Strategic alliances can be beneficial for all parties involved including your company. Working closely with another company in the form of a partnership can provide access to a different target market segment for your company.

The company you are partnering with may also gain access to your target market or simply offer a new product or service (that of your company) to its customers.

Mutually beneficial partnerships can cover the weaknesses of one company with the strength of another. You should consider strategic alliances with companies that sell complimentary products to yours. For example, if you provide printers, you can partner with a company that produces ink since the customers that buy printers from you will also need inks for printing.

Steps Involved in Creating a Marketing and Sales Plan

1. Focus on Your Target Market

Identify who your customers are, the market you want to target. Then determine the best ways to get your products or services to your potential customers.

2. Evaluate Your Competition

One of the goals of having a marketing plan is to distinguish yourself from your competition. You cannot stand out from them without first knowing them in and out.

You can know your competitors by gathering information about their products, pricing, service, and advertising campaigns.

These questions can help you know your competition.

• What makes your competition successful?
• What are their weaknesses?
• What are customers saying about your competition?

3. Consider Your Brand

Customers' perception of your brand has a strong impact on your sales. Your marketing and sales plan should seek to bolster the image of your brand. Before you start marketing your business, think about the message you want to pass across about your business and your products and services.

4. Focus on Benefits

The majority of your customers do not view your product in terms of features, what they want to know is the benefits and solutions your product offers. Think about the problems your product solves and the benefits it delivers, and use it to create the right sales and marketing message.

Your marketing plan should focus on what you want your customer to get instead of what you provide. Identify those benefits in your marketing and sales plan.

5. Focus on Differentiation

Your marketing and sales plan should look for a unique angle they can take that differentiates your business from the competition, even if the products offered are similar. Some good areas of differentiation you can use are your benefits, pricing, and features.

Key Questions to Answer When Writing Your Marketing and Sales Plan

• What is your company’s budget for sales and marketing campaigns?
• What key metrics will you use to determine if your marketing plans are successful?
• What are your alternatives if your initial marketing efforts do not succeed?
• Who are the sales representatives you need to promote your products or services?
• What are the marketing and sales channels you plan to use? How do you plan to get your products in front of your ideal customers?
• Where will you sell your products?

You may want to include samples of marketing materials you plan to use such as print ads, website descriptions, and social media ads. While it is not compulsory to include these samples, it can help you better communicate your marketing and sales plan and objectives.

The purpose of the marketing and sales section is to answer this question “How will you reach your customers?” If you cannot convincingly provide an answer to this question, you need to rework your marketing and sales section.

7. Clearly Show Your Funding Request

If you are writing your business plan to ask for funding from investors or financial institutions, the funding request section is where you will outline your funding requirements. The funding request section should answer the question ‘How much money will your business need in the near future (3 to 5 years)?’

A good funding request section will clearly outline and explain the amount of funding your business needs over the next five years. You need to know the amount of money your business needs to make an accurate funding request.

Also, when writing your funding request, provide details of how the funds will be used over the period. Specify if you want to use the funds to buy raw materials or machinery, pay salaries, pay for advertisements, and cover specific bills such as rent and electricity.

In addition to explaining what you want to use the funds requested for, you need to clearly state the projected return on investment (ROI) . Investors and creditors want to know if your business can generate profit for them if they put funds into it.

Ensure you do not inflate the figures and stay as realistic as possible. Investors and financial institutions you are seeking funds from will do their research before investing money in your business.

If you are not sure of an exact number to request from, you can use some range of numbers as rough estimates. Add a best-case scenario and a work-case scenario to your funding request. Also, include a description of your strategic future financial plans such as selling your business or paying off debts.

Funding Request: Debt or Equity?

When making your funding request, specify the type of funding you want. Do you want debt or equity? Draw out the terms that will be applicable for the funding, and the length of time the funding request will cover.

Case for Equity

If your new business has not yet started generating profits, you are most likely preparing to sell equity in your business to raise capital at the early stage. Equity here refers to ownership. In this case, you are selling a portion of your company to raise capital.

Although this method of raising capital for your business does not put your business in debt, keep in mind that an equity owner may expect to play a key role in company decisions even if he does not hold a major stake in the company.

Most equity sales for startups are usually private transactions . If you are making a funding request by offering equity in exchange for funding, let the investor know that they will be paid a dividend (a share of the company’s profit). Also, let the investor know the process for selling their equity in your business.

Case for Debt

You may decide not to offer equity in exchange for funds, instead, you make a funding request with the promise to pay back the money borrowed at the agreed time frame.

When making a funding request with an agreement to pay back, note that you will have to repay your creditors both the principal amount borrowed and the interest on it. Financial institutions offer this type of funding for businesses.

Large companies combine both equity and debt in their capital structure. When drafting your business plan, decide if you want to offer both or one over the other.

Before you sell equity in exchange for funding in your business, consider if you are willing to accept not being in total control of your business. Also, before you seek loans in your funding request section, ensure that the terms of repayment are favorable.

You should set a clear timeline in your funding request so that potential investors and creditors can know what you are expecting. Some investors and creditors may agree to your funding request and then delay payment for longer than 30 days, meanwhile, your business needs an immediate cash injection to operate efficiently.

Additional Tips for Writing the Funding Request Section of your Business Plan

The funding request section is not necessary for every business, it is only needed by businesses who plan to use their business plan to secure funding.

If you are adding the funding request section to your business plan, provide an itemized summary of how you plan to use the funds requested. Hiring a lawyer, accountant, or other professionals may be necessary for the proper development of this section.

You should also gather and use financial statements that add credibility and support to your funding requests. Ensure that the financial statements you use should include your projected financial data such as projected cash flows, forecast statements, and expenditure budgets.

If you are an existing business, include all historical financial statements such as cash flow statements, balance sheets and income statements .

Provide monthly and quarterly financial statements for a year. If your business has records that date back beyond the one-year mark, add the yearly statements of those years. These documents are for the appendix section of your business plan.

8. Detail Your Financial Plan, Metrics, and Projections

If you used the funding request section in your business plan, supplement it with a financial plan, metrics, and projections. This section paints a picture of the past performance of your business and then goes ahead to make an informed projection about its future.

The goal of this section is to convince readers that your business is going to be a financial success. It outlines your business plan to generate enough profit to repay the loan (with interest if applicable) and to generate a decent return on investment for investors.

If you have an existing business already in operation, use this section to demonstrate stability through finance. This section should include your cash flow statements, balance sheets, and income statements covering the last three to five years. If your business has some acceptable collateral that you can use to acquire loans, list it in the financial plan, metrics, and projection section.

Apart from current financial statements, this section should also contain a prospective financial outlook that spans the next five years. Include forecasted income statements, cash flow statements, balance sheets, and capital expenditure budget.

If your business is new and is not yet generating profit, use clear and realistic projections to show the potentials of your business.

When drafting this section, research industry norms and the performance of comparable businesses. Your financial projections should cover at least five years. State the logic behind your financial projections. Remember you can always make adjustments to this section as the variables change.

The financial plan, metrics, and projection section create a baseline which your business can either exceed or fail to reach. If your business fails to reach your projections in this section, you need to understand why it failed.

Investors and loan managers spend a lot of time going through the financial plan, metrics, and projection section compared to other parts of the business plan. Ensure you spend time creating credible financial analyses for your business in this section.

Many entrepreneurs find this section daunting to write. You do not need a business degree to create a solid financial forecast for your business. Business finances, especially for startups, are not as complicated as they seem. There are several online tools and templates that make writing this section so much easier.

Use Graphs and Charts

The financial plan, metrics, and projection section is a great place to use graphs and charts to tell the financial story of your business. Charts and images make it easier to communicate your finances.

Accuracy in this section is key, ensure you carefully analyze your past financial statements properly before making financial projects.

Address the Risk Factors and Show Realistic Financial Projections

Keep your financial plan, metrics, and projection realistic. It is okay to be optimistic in your financial projection, however, you have to justify it.

You should also address the various risk factors associated with your business in this section. Investors want to know the potential risks involved, show them. You should also show your plans for mitigating those risks.

What You Should In The Financial Plan, Metrics, and Projection Section of Your Business Plan

The financial plan, metrics, and projection section of your business plan should have monthly sales and revenue forecasts for the first year. It should also include annual projections that cover 3 to 5 years.

A three-year projection is a basic requirement to have in your business plan. However, some investors may request a five-year forecast.

Your business plan should include the following financial statements: sales forecast, personnel plan, income statement, income statement, cash flow statement, balance sheet, and an exit strategy.

1. Sales Forecast

Sales forecast refers to your projections about the number of sales your business is going to record over the next few years. It is typically broken into several rows, with each row assigned to a core product or service that your business is offering.

One common mistake people make in their business plan is to break down the sales forecast section into long details. A sales forecast should forecast the high-level details.

For example, if you are forecasting sales for a payroll software provider, you could break down your forecast into target market segments or subscription categories.

Your sales forecast section should also have a corresponding row for each sales row to cover the direct cost or Cost of Goods Sold (COGS). The objective of these rows is to show the expenses that your business incurs in making and delivering your product or service.

Note that your Cost of Goods Sold (COGS) should only cover those direct costs incurred when making your products. Other indirect expenses such as insurance, salaries, payroll tax, and rent should not be included.

For example, the Cost of Goods Sold (COGS) for a restaurant is the cost of ingredients while for a consulting company it will be the cost of paper and other presentation materials.

2. Personnel Plan

The personnel plan section is where you provide details about the payment plan for your employees. For a small business, you can easily list every position in your company and how much you plan to pay in the personnel plan.

However, for larger businesses, you have to break the personnel plan into functional groups such as sales and marketing.

The personnel plan will also include the cost of an employee beyond salary, commonly referred to as the employee burden. These costs include insurance, payroll taxes , and other essential costs incurred monthly as a result of having employees on your payroll.

3. Income Statement

The income statement section shows if your business is making a profit or taking a loss. Another name for the income statement is the profit and loss (P&L). It takes data from your sales forecast and personnel plan and adds other ongoing expenses you incur while running your business.

Every business plan should have an income statement. It subtracts your business expenses from its earnings to show if your business is generating profit or incurring losses.

The income statement has the following items: sales, Cost of Goods Sold (COGS), gross margin, operating expenses, total operating expenses, operating income , total expenses, and net profit.

• Sales refer to the revenue your business generates from selling its products or services. Other names for sales are income or revenue.
• Cost of Goods Sold (COGS) refers to the total cost of selling your products. Other names for COGS are direct costs or cost of sales. Manufacturing businesses use the Costs of Goods Manufactured (COGM) .
• Gross Margin is the figure you get when you subtract your COGS from your sales. In your income statement, you can express it as a percentage of total sales (Gross margin / Sales = Gross Margin Percent).
• Operating Expenses refer to all the expenses you incur from running your business. It exempts the COGS because it stands alone as a core part of your income statement. You also have to exclude taxes, depreciation, and amortization. Your operating expenses include salaries, marketing expenses, research and development (R&D) expenses, and other expenses.
• Total Operating Expenses refers to the sum of all your operating expenses including those exemptions named above under operating expenses.
• Operating Income refers to earnings before interest, taxes, depreciation, and amortization. It is simply known as the acronym EBITDA (earnings before interest, taxes, depreciation, and amortization). Calculating your operating income is simple, all you need to do is to subtract your COGS and total operating expenses from your sales.
• Total Expenses refer to the sum of your operating expenses and your business’ interest, taxes, depreciation, and amortization.
• Net profit shows whether your business has made a profit or taken a loss during a given timeframe.

4. Cash Flow Statement

The cash flow statement tracks the money you have in the bank at any given point. It is often confused with the income statement or the profit and loss statement. They are both different types of financial statements. The income statement calculates your profits and losses while the cash flow statement shows you how much you have in the bank.

5. Balance Sheet

The balance sheet is a financial statement that provides an overview of the financial health of your business. It contains information about the assets and liabilities of your company, and owner’s or shareholders’ equity.

You can get the net worth of your company by subtracting your company’s liabilities from its assets.

6. Exit Strategy

The exit strategy refers to a probable plan for selling your business either to the public in an IPO or to another company. It is the last thing you include in the financial plan, metrics, and projection section.

You can choose to omit the exit strategy from your business plan if you plan to maintain full ownership of your business and do not plan on seeking angel investment or virtual capitalist (VC) funding.

Investors may want to know what your exit plan is. They invest in your business to get a good return on investment.

Your exit strategy does not have to include long and boring details. Ensure you identify some interested parties who may be interested in buying the company if it becomes a success.

Key Questions to Answer with Your Financial Plan, Metrics, and Projection

Your financial plan, metrics, and projection section helps investors, creditors, or your internal managers to understand what your expenses are, the amount of cash you need, and what it takes to make your company profitable. It also shows what you will be doing with any funding.

You do not need to show actual financial data if you do not have one. Adding forecasts and projections to your financial statements is added proof that your strategy is feasible and shows investors you have planned properly.

Here are some key questions to answer to help you develop this section.

• What is your sales forecast for the next year?
• When will your company achieve a positive cash flow?
• What are the core expenses you need to operate?
• How much money do you need upfront to operate or grow your company?
• How will you use the loans or investments?

9. Add an Appendix to Your Business Plan

Adding an appendix to your business plan is optional. It is a useful place to put any charts, tables, legal notes, definitions, permits, résumés, and other critical information that do not fit into other sections of your business plan.

The appendix section is where you would want to include details of a patent or patent-pending if you have one. You can always add illustrations or images of your products here. It is the last section of your business plan.

When writing your business plan, there are details you cut short or remove to prevent the entire section from becoming too lengthy. There are also details you want to include in the business plan but are not a good fit for any of the previous sections. You can add that additional information to the appendix section.

Businesses also use the appendix section to include supporting documents or other materials specially requested by investors or lenders.

You can include just about any information that supports the assumptions and statements you made in the business plan under the appendix. It is the one place in the business plan where unrelated data and information can coexist amicably.

If your appendix section is lengthy, try organizing it by adding a table of contents at the beginning of the appendix section. It is also advisable to group similar information to make it easier for the reader to access them.

A well-organized appendix section makes it easier to share your information clearly and concisely. Add footnotes throughout the rest of the business plan or make references in the plan to the documents in the appendix.

The appendix section is usually only necessary if you are seeking funding from investors or lenders, or hoping to attract partners.

People reading business plans do not want to spend time going through a heap of backup information, numbers, and charts. Keep these documents or information in the Appendix section in case the reader wants to dig deeper.

Common Items to Include in the Appendix Section of Your Business Plan

The appendix section includes documents that supplement or support the information or claims given in other sections of the business plans. Common items you can include in the appendix section include:

• Additional data about the process of manufacturing or creation
• Additional description of products or services such as product schematics
• Additional financial documents or projections
• Articles of incorporation and status
• Backup for market research or competitive analysis
• Bank statements
• Business registries
• Client testimonials (if your business is already running)
• Copies of insurances
• Credit histories (personal or/and business)
• Deeds and permits
• Equipment leases
• Examples of marketing and advertising collateral
• Industry associations and memberships
• Images of product
• Intellectual property
• Key customer contracts
• Legal documents and other contracts
• Letters of reference
• Links to references
• Market research data
• Organizational charts
• Photographs of potential facilities
• Professional licenses pertaining to your legal structure or type of business
• Purchase orders
• Resumes of the founder(s) and key managers
• State and federal identification numbers or codes
• Trademarks or patents’ registrations

Avoid using the appendix section as a place to dump any document or information you feel like adding. Only add documents or information that you support or increase the credibility of your business plan.

Tips and Strategies for Writing a Convincing Business Plan

To achieve a perfect business plan, you need to consider some key tips and strategies. These tips will raise the efficiency of your business plan above average.

1. Know Your Audience

When writing a business plan, you need to know your audience . Business owners write business plans for different reasons. Your business plan has to be specific. For example, you can write business plans to potential investors, banks, and even fellow board members of the company.

The audience you are writing to determines the structure of the business plan. As a business owner, you have to know your audience. Not everyone will be your audience. Knowing your audience will help you to narrow the scope of your business plan.

Consider what your audience wants to see in your projects, the likely questions they might ask, and what interests them.

• A business plan used to address a company's board members will center on its employment schemes, internal affairs, projects, stakeholders, etc.
• A business plan for financial institutions will talk about the size of your market and the chances for you to pay back any loans you demand.
• A business plan for investors will show proof that you can return the investment capital within a specific time. In addition, it discusses your financial projections, tractions, and market size.

2. Get Inspiration from People

Writing a business plan from scratch as an entrepreneur can be daunting. That is why you need the right inspiration to push you to write one. You can gain inspiration from the successful business plans of other businesses. Look at their business plans, the style they use, the structure of the project, etc.

To make your business plan easier to create, search companies related to your business to get an exact copy of what you need to create an effective business plan. You can also make references while citing examples in your business plans.

When drafting your business plan, get as much help from others as you possibly can. By getting inspiration from people, you can create something better than what they have.

3. Avoid Being Over Optimistic

Many business owners make use of strong adjectives to qualify their content. One of the big mistakes entrepreneurs make when preparing a business plan is promising too much.

The use of superlatives and over-optimistic claims can prepare the audience for more than you can offer. In the end, you disappoint the confidence they have in you.

In most cases, the best option is to be realistic with your claims and statistics. Most of the investors can sense a bit of incompetency from the overuse of superlatives. As a new entrepreneur, do not be tempted to over-promise to get the interests of investors.

The concept of entrepreneurship centers on risks, nothing is certain when you make future analyses. What separates the best is the ability to do careful research and work towards achieving that, not promising more than you can achieve.

To make an excellent first impression as an entrepreneur, replace superlatives with compelling data-driven content. In this way, you are more specific than someone promising a huge ROI from an investment.

4. Keep it Simple and Short

When writing business plans, ensure you keep them simple throughout. Irrespective of the purpose of the business plan, your goal is to convince the audience.

One way to achieve this goal is to make them understand your proposal. Therefore, it would be best if you avoid the use of complex grammar to express yourself. It would be a huge turn-off if the people you want to convince are not familiar with your use of words.

Another thing to note is the length of your business plan. It would be best if you made it as brief as possible.

You hardly see investors or agencies that read through an extremely long document. In that case, if your first few pages can’t convince them, then you have lost it. The more pages you write, the higher the chances of you derailing from the essential contents.

To ensure your business plan has a high conversion rate, you need to dispose of every unnecessary information. For example, if you have a strategy that you are not sure of, it would be best to leave it out of the plan.

5. Make an Outline and Follow Through

A perfect business plan must have touched every part needed to convince the audience. Business owners get easily tempted to concentrate more on their products than on other sections. Doing this can be detrimental to the efficiency of the business plan.

For example, imagine you talking about a product but omitting or providing very little information about the target audience. You will leave your clients confused.

To ensure that your business plan communicates your full business model to readers, you have to input all the necessary information in it. One of the best ways to achieve this is to design a structure and stick to it.

This structure is what guides you throughout the writing. To make your work easier, you can assign an estimated word count or page limit to every section to avoid making it too bulky for easy reading. As a guide, the necessary things your business plan must contain are:

• Table of contents
• Introduction
• Product or service description
• Target audience
• Market size
• Competition analysis
• Financial projections

Some specific businesses can include some other essential sections, but these are the key sections that must be in every business plan.

6. Ask a Professional to Proofread

When writing a business plan, you must tie all loose ends to get a perfect result. When you are done with writing, call a professional to go through the document for you. You are bound to make mistakes, and the way to correct them is to get external help.

You should get a professional in your field who can relate to every section of your business plan. It would be easier for the professional to notice the inner flaws in the document than an editor with no knowledge of your business.

In addition to getting a professional to proofread, get an editor to proofread and edit your document. The editor will help you identify grammatical errors, spelling mistakes, and inappropriate writing styles.

Writing a business plan can be daunting, but you can surmount that obstacle and get the best out of it with these tips.

Business Plan Examples and Templates That’ll Save You Tons of Time

1. hubspot's one-page business plan.

The one-page business plan template by HubSpot is the perfect guide for businesses of any size, irrespective of their business strategy. Although the template is condensed into a page, your final business plan should not be a page long! The template is designed to ask helpful questions that can help you develop your business plan.

Hubspot’s one-page business plan template is divided into nine fields:

• Business opportunity
• Company description
• Industry analysis
• Target market
• Implementation timeline
• Marketing plan
• Financial summary
• Funding required

2. Bplan’s Free Business Plan Template

Bplans' free business plan template is investor-approved. It is a rich template used by prestigious educational institutions such as Babson College and Princeton University to teach entrepreneurs how to create a business plan.

The template has six sections: the executive summary, opportunity, execution, company, financial plan, and appendix. There is a step-by-step guide for writing every little detail in the business plan. Follow the instructions each step of the way and you will create a business plan that impresses investors or lenders easily.

3. HubSpot's Downloadable Business Plan Template

HubSpot’s downloadable business plan template is a more comprehensive option compared to the one-page business template by HubSpot. This free and downloadable business plan template is designed for entrepreneurs.

The template is a comprehensive guide and checklist for business owners just starting their businesses. It tells you everything you need to fill in each section of the business plan and how to do it.

There are nine sections in this business plan template: an executive summary, company and business description, product and services line, market analysis, marketing plan, sales plan, legal notes, financial considerations, and appendix.

4. Business Plan by My Own Business Institute

My Own Business Institute (MOBI) which is a part of Santa Clara University's Center for Innovation and Entrepreneurship offers a free business plan template. You can either copy the free business template from the link provided above or download it as a Word document.

The comprehensive template consists of a whopping 15 sections.

• The Business Profile
• The Vision and the People
• Home-Based Business and Freelance Business Opportunities
• Organization
• Licenses and Permits
• Business Insurance
• Communication Tools
• Acquisitions
• Location and Leasing
• Accounting and Cash Flow
• Opening and Marketing
• Managing Employees
• Expanding and Handling Problems

There are lots of helpful tips on how to fill each section in the free business plan template by MOBI.

5. Score's Business Plan Template for Startups

Score is an American nonprofit organization that helps entrepreneurs build successful companies. This business plan template for startups by Score is available for free download. The business plan template asks a whooping 150 generic questions that help entrepreneurs from different fields to set up the perfect business plan.

The business plan template for startups contains clear instructions and worksheets, all you have to do is answer the questions and fill the worksheets.

There are nine sections in the business plan template: executive summary, company description, products and services, marketing plan, operational plan, management and organization, startup expenses and capitalization, financial plan, and appendices.

The ‘refining the plan’ resource contains instructions that help you modify your business plan to suit your specific needs, industry, and target audience. After you have completed Score’s business plan template, you can work with a SCORE mentor for expert advice in business planning.

6. Minimalist Architecture Business Plan Template by Venngage

The minimalist architecture business plan template is a simple template by Venngage that you can customize to suit your business needs .

There are five sections in the template: an executive summary, statement of problem, approach and methodology, qualifications, and schedule and benchmark. The business plan template has instructions that guide users on what to fill in each section.

7. Small Business Administration Free Business Plan Template

The Small Business Administration (SBA) offers two free business plan templates, filled with practical real-life examples that you can model to create your business plan. Both free business plan templates are written by fictional business owners: Rebecca who owns a consulting firm, and Andrew who owns a toy company.

There are five sections in the two SBA’s free business plan templates.

• Executive Summary
• Company Description
• Service Line
• Marketing and Sales

8. The $100 Startup's One-Page Business Plan

The one-page business plan by the $100 startup is a simple business plan template for entrepreneurs who do not want to create a long and complicated plan . You can include more details in the appendices for funders who want more information beyond what you can put in the one-page business plan.

There are five sections in the one-page business plan such as overview, ka-ching, hustling, success, and obstacles or challenges or open questions. You can answer all the questions using one or two sentences.

9. PandaDoc’s Free Business Plan Template

The free business plan template by PandaDoc is a comprehensive 15-page document that describes the information you should include in every section.

There are 11 sections in PandaDoc’s free business plan template.

• Executive summary
• Business description
• Products and services
• Operations plan
• Management organization
• Financial plan
• Conclusion / Call to action
• Confidentiality statement

You have to sign up for its 14-day free trial to access the template. You will find different business plan templates on PandaDoc once you sign up (including templates for general businesses and specific businesses such as bakeries, startups, restaurants, salons, hotels, and coffee shops)

PandaDoc allows you to customize its business plan templates to fit the needs of your business. After editing the template, you can send it to interested parties and track opens and views through PandaDoc.

10. Invoiceberry Templates for Word, Open Office, Excel, or PPT

InvoiceBerry is a U.K based online invoicing and tracking platform that offers free business plan templates in .docx, .odt, .xlsx, and .pptx formats for freelancers and small businesses.

Before you can download the free business plan template, it will ask you to give it your email address. After you complete the little task, it will send the download link to your inbox for you to download. It also provides a business plan checklist in .xlsx file format that ensures you add the right information to the business plan.

Alternatives to the Traditional Business Plan

A business plan is very important in mapping out how one expects their business to grow over a set number of years, particularly when they need external investment in their business. However, many investors do not have the time to watch you present your business plan. It is a long and boring read.

Luckily, there are three alternatives to the traditional business plan (the Business Model Canvas, Lean Canvas, and Startup Pitch Deck). These alternatives are less laborious and easier and quicker to present to investors.

Business Model Canvas (BMC)

The business model canvas is a business tool used to present all the important components of setting up a business, such as customers, route to market, value proposition, and finance in a single sheet. It provides a very focused blueprint that defines your business initially which you can later expand on if needed.

The sheet is divided mainly into company, industry, and consumer models that are interconnected in how they find problems and proffer solutions.

Segments of the Business Model Canvas

The business model canvas was developed by founder Alexander Osterwalder to answer important business questions. It contains nine segments.

• Key Partners: Who will be occupying important executive positions in your business? What do they bring to the table? Will there be a third party involved with the company?
• Key Activities: What important activities will production entail? What activities will be carried out to ensure the smooth running of the company?
• The Product’s Value Propositions: What does your product do? How will it be different from other products?
• Customer Segments: What demography of consumers are you targeting? What are the habits of these consumers? Who are the MVPs of your target consumers?
• Customer Relationships: How will the team support and work with its customer base? How do you intend to build and maintain trust with the customer?
• Key Resources: What type of personnel and tools will be needed? What size of the budget will they need access to?
• Channels: How do you plan to create awareness of your products? How do you intend to transport your product to the customer?
• Cost Structure: What is the estimated cost of production? How much will distribution cost?
• Revenue Streams: For what value are customers willing to pay? How do they prefer to pay for the product? Are there any external revenues attached apart from the main source? How do the revenue streams contribute to the overall revenue?

Lean Canvas

The lean canvas is a problem-oriented alternative to the standard business model canvas. It was proposed by Ash Maurya, creator of Lean Stack as a development of the business model generation. It uses a more problem-focused approach and it majorly targets entrepreneurs and startup businesses.

Lean Canvas uses the same 9 blocks concept as the business model canvas, however, they have been modified slightly to suit the needs and purpose of a small startup. The key partners, key activities, customer relationships, and key resources are replaced by new segments which are:

• Problem: Simple and straightforward number of problems you have identified, ideally three.
• Solution: The solutions to each problem.
• Unfair Advantage: Something you possess that can't be easily bought or replicated.
• Key Metrics: Important numbers that will tell how your business is doing.

Startup Pitch Deck

While the business model canvas compresses into a factual sheet, startup pitch decks expand flamboyantly.

Pitch decks, through slides, convey your business plan, often through graphs and images used to emphasize estimations and observations in your presentation. Entrepreneurs often use pitch decks to fully convince their target audience of their plans before discussing funding arrangements.

Considering the likelihood of it being used in a small time frame, a good startup pitch deck should ideally contain 20 slides or less to have enough time to answer questions from the audience.

Unlike the standard and lean business model canvases, a pitch deck doesn't have a set template on how to present your business plan but there are still important components to it. These components often mirror those of the business model canvas except that they are in slide form and contain more details.

Using Airbnb (one of the most successful start-ups in recent history) for reference, the important components of a good slide are listed below.

• Cover/Introduction Slide: Here, you should include your company's name and mission statement. Your mission statement should be a very catchy tagline. Also, include personal information and contact details to provide an easy link for potential investors.
• Problem Slide: This slide requires you to create a connection with the audience or the investor that you are pitching. For example in their pitch, Airbnb summarized the most important problems it would solve in three brief points – pricing of hotels, disconnection from city culture, and connection problems for local bookings.
• Solution Slide: This slide includes your core value proposition. List simple and direct solutions to the problems you have mentioned
• Customer Analysis: Here you will provide information on the customers you will be offering your service to. The identity of your customers plays an important part in fundraising as well as the long-run viability of the business.
• Market Validation: Use competitive analysis to show numbers that prove the presence of a market for your product, industry behavior in the present and the long run, as well as the percentage of the market you aim to attract. It shows that you understand your competitors and customers and convinces investors of the opportunities presented in the market.
• Business Model: Your business model is the hook of your presentation. It may vary in complexity but it should generally include a pricing system informed by your market analysis. The goal of the slide is to confirm your business model is easy to implement.
• Marketing Strategy: This slide should summarize a few customer acquisition methods that you plan to use to grow the business.
• Competitive Advantage: What this slide will do is provide information on what will set you apart and make you a more attractive option to customers. It could be the possession of technology that is not widely known in the market.
• Team Slide: Here you will give a brief description of your team. Include your key management personnel here and their specific roles in the company. Include their educational background, job history, and skillsets. Also, talk about their accomplishments in their careers so far to build investors' confidence in members of your team.
• Traction Slide: This validates the company’s business model by showing growth through early sales and support. The slide aims to reduce any lingering fears in potential investors by showing realistic periodic milestones and profit margins. It can include current sales, growth, valuable customers, pre-orders, or data from surveys outlining current consumer interest.
• Funding Slide: This slide is popularly referred to as ‘the ask'. Here you will include important details like how much is needed to get your business off the ground and how the funding will be spent to help the company reach its goals.
• Appendix Slides: Your pitch deck appendix should always be included alongside a standard pitch presentation. It consists of additional slides you could not show in the pitch deck but you need to complement your presentation.

It is important to support your calculations with pictorial renditions. Infographics, such as pie charts or bar graphs, will be more effective in presenting the information than just listing numbers. For example, a six-month graph that shows rising profit margins will easily look more impressive than merely writing it.

Lastly, since a pitch deck is primarily used to secure meetings and you may be sharing your pitch with several investors, it is advisable to keep a separate public version that doesn't include financials. Only disclose the one with projections once you have secured a link with an investor.

Advantages of the Business Model Canvas, Lean Canvas, and Startup Pitch Deck over the Traditional Business Plan

• Time-Saving: Writing a detailed traditional business plan could take weeks or months. On the other hand, all three alternatives can be done in a few days or even one night of brainstorming if you have a comprehensive understanding of your business.
• Easier to Understand: Since the information presented is almost entirely factual, it puts focus on what is most important in running the business. They cut away the excess pages of fillers in a traditional business plan and allow investors to see what is driving the business and what is getting in the way.
• Easy to Update: Businesses typically present their business plans to many potential investors before they secure funding. What this means is that you may regularly have to amend your presentation to update statistics or adjust to audience-specific needs. For a traditional business plan, this could mean rewriting a whole section of your plan. For the three alternatives, updating is much easier because they are not voluminous.
• Guide for a More In-depth Business Plan: All three alternatives have the added benefit of being able to double as a sketch of your business plan if the need to create one arises in the future.

Business Plan FAQ

Business plans are important for any entrepreneur who is looking for a framework to run their company over some time or seeking external support. Although they are essential for new businesses, every company should ideally have a business plan to track their growth from time to time.  They can be used by startups seeking investments or loans to convey their business ideas or an employee to convince his boss of the feasibility of starting a new project. They can also be used by companies seeking to recruit high-profile employee targets into key positions or trying to secure partnerships with other firms.

Business plans often vary depending on your target audience, the scope, and the goals for the plan. Startup plans are the most common among the different types of business plans.  A start-up plan is used by a new business to present all the necessary information to help get the business up and running. They are usually used by entrepreneurs who are seeking funding from investors or bank loans. The established company alternative to a start-up plan is a feasibility plan. A feasibility plan is often used by an established company looking for new business opportunities. They are used to show the upsides of creating a new product for a consumer base. Because the audience is usually company people, it requires less company analysis. The third type of business plan is the lean business plan. A lean business plan is a brief, straight-to-the-point breakdown of your ideas and analysis for your business. It does not contain details of your proposal and can be written on one page. Finally, you have the what-if plan. As it implies, a what-if plan is a preparation for the worst-case scenario. You must always be prepared for the possibility of your original plan being rejected. A good what-if plan will serve as a good plan B to the original.

A good business plan has 10 key components. They include an executive plan, product analysis, desired customer base, company analysis, industry analysis, marketing strategy, sales strategy, financial projection, funding, and appendix. Executive Plan Your business should begin with your executive plan. An executive plan will provide early insight into what you are planning to achieve with your business. It should include your mission statement and highlight some of the important points which you will explain later. Product Analysis The next component of your business plan is your product analysis. A key part of this section is explaining the type of item or service you are going to offer as well as the market problems your product will solve. Desired Consumer Base Your product analysis should be supplemented with a detailed breakdown of your desired consumer base. Investors are always interested in knowing the economic power of your market as well as potential MVP customers. Company Analysis The next component of your business plan is your company analysis. Here, you explain how you want to run your business. It will include your operational strategy, an insight into the workforce needed to keep the company running, and important executive positions. It will also provide a calculation of expected operational costs.  Industry Analysis A good business plan should also contain well laid out industry analysis. It is important to convince potential investors you know the companies you will be competing with, as well as your plans to gain an edge on the competition. Marketing Strategy Your business plan should also include your marketing strategy. This is how you intend to spread awareness of your product. It should include a detailed explanation of the company brand as well as your advertising methods. Sales Strategy Your sales strategy comes after the market strategy. Here you give an overview of your company's pricing strategy and how you aim to maximize profits. You can also explain how your prices will adapt to market behaviors. Financial Projection The financial projection is the next component of your business plan. It explains your company's expected running cost and revenue earned during the tenure of the business plan. Financial projection gives a clear idea of how your company will develop in the future. Funding The next component of your business plan is funding. You have to detail how much external investment you need to get your business idea off the ground here. Appendix The last component of your plan is the appendix. This is where you put licenses, graphs, or key information that does not fit in any of the other components.

The business model canvas is a business management tool used to quickly define your business idea and model. It is often used when investors need you to pitch your business idea during a brief window.

A pitch deck is similar to a business model canvas except that it makes use of slides in its presentation. A pitch is not primarily used to secure funding, rather its main purpose is to entice potential investors by selling a very optimistic outlook on the business.

Business plan competitions help you evaluate the strength of your business plan. By participating in business plan competitions, you are improving your experience. The experience provides you with a degree of validation while practicing important skills. The main motivation for entering into the competitions is often to secure funding by finishing in podium positions. There is also the chance that you may catch the eye of a casual observer outside of the competition. These competitions also provide good networking opportunities. You could meet mentors who will take a keen interest in guiding you in your business journey. You also have the opportunity to meet other entrepreneurs whose ideas can complement yours.

Exlore Further

• 12 Key Elements of a Business Plan (Top Components Explained)
• 13 Sources of Business Finance For Companies & Sole Traders
• 5 Common Types of Business Structures (+ Pros & Cons)
• How to Buy a Business in 8 Steps (+ Due Diligence Checklist)

Was This Article Helpful?

Martin luenendonk.

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.

• Design for Business
• Most Recent
• Presentations
• Infographics
• Data Visualizations
• Forms and Surveys
• Video & Animation
• Case Studies
• Digital Marketing
• Design Inspiration
• Visual Thinking
• Product Updates
• Visme Webinars
• Artificial Intelligence

How to Write a Business Plan: Beginner’s Guide (& Templates)

Written by: Chloe West

Thinking about starting a business? One of the first steps you’ll need to take is to write a business plan. A business plan can help guide you through your financial planning, marketing strategy, unique selling point and more.

Making sure you start your new business off on the right foot is key, and we’re here to help. We’ve put together this guide to help you write your first business plan. Or, you can skip the guide and dive right into a business plan template .

Ready to get started?

Here’s a short selection of 8 easy-to-edit business plan templates you can edit, share and download with Visme. View more templates below:

8-Step Process for Writing a Business Plan

What is a business plan, why is a business plan important, step #1: write your executive summary, step #2: put together your company description, step #3: conduct your market analysis, step #4: research your competition, step #5: outline your products or services, step #6: summarize your financial plan, step #7: determine your marketing strategy, step #8: showcase your organizational chart, 14 business plan templates to help you get started.

A business plan is a document that helps potential new business owners flesh out their business idea and put together a bird’s eye view of their business. Writing a business plan is an essential step in any startup’s ideation process.

Business plans help determine demographics, market analysis, competitive analysis, financial projections, new products or services, and so much more.

Each of these bits of information are important to have on hand when you’re trying to start a business or pitching investors for funds.

Here’s an example of a business plan that you can customize to incorporate your own business information.

We’re going to walk you through some of the most important parts of your business plan as well as how to write your own business plan in 8 easy steps.

If you’re in the beginning stages of starting a business , you might be wondering if it’s really worth your time to write out your business plan. 

We’re here to tell you that it is.

A business plan is important for a number of reasons, but mostly because it helps to set you up for success right from the start.

Here are four reasons to prove to you why you need to start your business off on the right foot with a plan.

Reason #1: Set Realistic Goals and Milestones

Putting together a business plan helps you to set your objectives for growth and make realistic goals while you begin your business. 

By laying out each of the steps you need to take in order to build a successful business, you’re able to be more reasonable about what your timeline is for achieving everything as well as what your financial projections are.

The best way to set goals is using the SMART goals guidelines, outlined below.

Reason #2: Grow Your Business Faster

Having a business plan helps you be more organized and strategic, improving the overall performance of your business as you start out. In fact, one study found that businesses with a plan grow 30% faster than businesses that don’t.

Doesn’t that sound reason enough alone to start out your business venture with a solidified plan? We thought so too, but we’ve still got two more reasons.

Reason #3: Minimize Risk

Starting a new business is uncharted territory. However, when you start with a roadmap for your journey, it makes it easier to see success and minimize the risks that come with startups.

Minimize risk and maximize profitability by documenting the most important parts of your business planning.

Reason #4: Secure Funding

And finally, our last reason that business plans are so important is that if you plan to pitch investors for funding for your new venture, they’re almost always going to want to see a detailed business plan before deciding whether or not to invest.

You can easily create your business plan and investor pitch deck right here with Visme. Just sign up for a free account below to get started. 

Hey executives! Looking to cut design costs?

• Spend less time on presentations and more time strategizing
• Ensure your brand looks and feels visually consistent across all your organization's documents
• Impress clients and stakeholders with boardroom ready presentations

Sign up. It’s free.

The executive summary is a brief overview of your entire business plan, giving anyone who reads through your document a quick understanding of what they’re going to learn about your business idea.

However, you need to remember that some of the people who are going to read your business plan don’t want to or have time to read the entire thing. So your executive summary needs to incorporate all of the most important aspects of your plan.

Here’s an example of an executive summary from a business plan template you can customize and turn into your own.

Your executive summary should include:

• Key objective(s)
• Market research
• Competitor information
• Products/services
• Value proposition
• Overview of your financial plan
• How you’re going to actually start your business

One thing to note is that you should actually write your executive summary after the rest of your business plan so that you can properly summarize everything you’ve already created.

So at this point, simply leave a page blank for your executive summary so you can come back to it at the end of your business plan.

The next step is to write out a full description of your business and its core offerings. This section of your business plan should include your mission statement and objectives, along with your company history or overview.

In this section, you may also briefly describe your business formation details from a legal perspective.

Mission Statement

Don’t spend too much time trying to craft this. Your mission statement is a simple “why” you started this business. What are you trying to achieve? Or what does your business solve?

This can be anything from one single quote or a paragraph, but it doesn’t need to be much longer than that. In fact, this could be very similar to your value proposition.

What are your goals? What do you plan to achieve in the first 90 days or one year of your business? What kind of impact do you hope to make on the market?

These are all good points to include in your objectives section so anyone reading your business plan knows upfront what you hope to achieve.

History or Overview

If you’re not launching a brand new business or if you’ve previously worked on another iteration of this business, let potential investors know the history of your company.

If not, simply provide an overview of your business, sharing what it does or what it will do.

Your third step is to conduct a market analysis so you know how your business will fit into its target market. This page in your business plan is simply meant to summarize your findings. Most of your time should be spent actually doing the research.

Your market analysis needs to look at things like:

• Market size, and if it’s grown in recent years or shrinking
• The segment of the market you plan to target
• Demographics and behavior of your target audience
• The demand for your product or service
• Your competitive advantage or differentiation strategy
• The average price of your product or service

Put together a summary of your market analysis and industry research in a 1-2 page format, like we see below.

Your next step is to conduct a competitive analysis. While you likely touched on this briefly during your market analysis, now is the time to do a deep dive so that you have a good grasp on what your competitors are doing and how they are generating customers.

Start by creating a profile of all your existing competitors, or at the very least, your closest competitors – the ones who are offering very similar products or services to you, or are in a similar vicinity (if you’re opening a brick and mortar store).

Focus on their strengths and what they’re doing really well so that you can emulate their best qualities in your own way. Then, look at their weaknesses and what your business can do better.

Take note of their current marketing strategy, including the outlets you see a presence, whether it’s on social media, you hear a radio ad, you see a TV ad, etc. You won’t always find all of their marketing channels, but see what you can find online and on their website.

After this, take a minute to identify potential competitors based on markets you might try out in the future, products or services you plan to add to your offerings, and more.

Then put together a page or two in your business plan that highlights your competitive advantage and how you’ll be successful breaking into the market.

Step five is to dedicate a page to the products or services that your business plans to offer.

Put together a quick list and explanation of what each of the initial product or service offerings will be, but steer clear of industry jargon or buzzwords. This should be written in plain language so anyone reading has a full understanding of what your business will do.

You can have a simple list like we see in the sample page above, or you can dive a little deeper. Depending on your type of business, it might be a good idea to provide additional information about what each product or service entails.

The next step is to work on the financial data of your new business. What will your overhead be? How will your business make money? What are your estimated expenses and profits over the first few months to a year? The expenses should cover all the spending whether they are recurring costs or just one-time LLC filing fees .

There is so much that goes into your financial plan for a new business, so this is going to take some time to compile. Especially because this section of your business plan helps potential cofounders or investors understand if the idea is even viable.

Your financial plan should include at least five major sections:

• Sales Forecast: The first thing you want to include is a forecast or financial projection of how much you think your business can sell over the next year or so. Break this down into the different products, services or facets of your business.
• Balance Sheet: This section is essentially a statement of your company’s financial position. It includes existing assets, liabilities and equity to demonstrate the company’s overall financial health.
• Income Statement: Also known as a profit and loss statement (P&L), this covers your projected expenses and revenue, showcasing whether your business will be profitable or not.
• Operating Budget: A detailed outline of your business’s income and expenses. This should showcase that your business is bringing in more than it’s spending.
• Cash Flow Statements: This tracks how much cash your business has at any given point, regardless of whether customers or clients have paid their bills or have 30-60+ days to do so.

While these are the most common financial statements, you may discover that there are other sections that you want to include or that lenders may want to see from you.

You can automate the process of looking through your documents with an OCR API , which will collect the data from all your financial statements and invoices.

The next step is coming up with a successful marketing plan so that you can actually get the word out about your business. 

Throughout your business plan, you’ve already researched your competitors and your target market, both of which are major components of a good marketing strategy. You need to know who you’re marketing to, and you want to do it better than your competition.

On this page or throughout this section of your business plan, you need to focus on your chosen marketing channels and the types of marketing content you plan to create.

Start by taking a look at the channels that your competitors are on and make sure you have a good understanding of the demographics of each channel as well. You don’t want to waste time on a marketing channel that your target audience doesn’t use.

Then, create a list of each of your planned marketing avenues. It might look something like:

• Social media ( Facebook, Instagram, Pinterest)
• Email newsletter
• Digital ads

Depending on the type of business you’re starting, this list could change quite a bit — and that’s okay. There is no one-size-fits-all marketing strategy, and you need to find the one that brings in the highest number of potential customers.

Your last section will be all about your leadership and management team members. Showcasing that you have a solid team right from the start can make potential investors feel better about funding your venture.

You can easily put together an organizational chart like the one below, with the founder/CEO at the top and each of your team leaders underneath alongside the department they’re in charge of.

Simply add an organizational chart like this as a page into your overall business plan and make sure it matches the rest of your design to create a cohesive document.

If you want to create a good business plan that sets your new business up for success and attracts new investors, it’s a good idea to start with a template. 

We’ve got 14 options below from a variety of different industries for you to choose from. You can customize every aspect of each template to fit your business branding and design preferences.

If you're pressed for time, Visme's AI business plan generator can churn out compelling business plans in minutes. Just input a detailed prompt, choose the design, and watch the tool generate your plan in a few seconds.

Template #1: Photography Business Plan Template

This feminine and minimalistic business plan template is perfect for getting started with any kind of creative business. Utilize this template to help outline the step-by-step process of getting your new business idea up and running.

Template #2: Real Estate Business Plan Template

Looking for a more modern business plan design? This template is perfect for plainly laying out each of your business plans in an easy-to-understand format. Adjust the red accents with your business’s colors to personalize this template.

Template #3: Nonprofit Business Plan Template

Creating a business and marketing plan for your nonprofit is still an essential step when you’re just starting out. You need to get the word out to increase donations and awareness for your cause.

Template #4: Restaurant Business Plan Template

If your business plan needs to rely heavily on showcasing photos of your products (like food), this template is perfect for you. Get potential investors salivating at the sight of your business plan, and they’re sure to provide the capital you need.

Template #5: Fashion Business Plan Template

Serifs are in. Utilize this template with stunning serif as all the headers to create a contemporary and trendy business plan design that fits your business. Adjust the colors to match your brand and easily input your own content.

Template #6: Daycare Business Plan Template

Creating a more kid-friendly or playful business? This business plan template has bold colors and design elements that will perfectly represent your business and its mission. 

Use the pages you need, and remove any that you don’t. You can also duplicate pages and move the elements around to add even more content to your business plan.

Template #7: Consulting Business Plan Template

This classic business plan template is perfect for a consulting business that wants to use a stunning visual design to talk about its services.

Template #8: Coffee Shop Business Plan Template

Customize this coffee shop business plan template to match your own business idea. Adjust the colors to fit your brand or industry, replace photos with your own photography or stock photos that represent your business, and insert your own logo, fonts and colors throughout.

Template #9: SaaS Business Plan Template

A SaaS or service-based company also needs a solid business plan that lays out its financials, list of services, target market and more. This template is the perfect starting point.

Template #10: Small Business Plan Template

Every startup or small business needs to start out with a strong business plan in order to start off on the right foot and set yourself up for success. This template is an excellent starting point for any small business.

Template #11: Ecommerce Business Plan Template

An ecommerce business plan is ideal for planning out your pricing strategy of all of your online products, as well as the site you plan to use for setting up your store, whether WordPress, Shopify, Wix or something else.

Template #12: Startup Business Plan Template

Customize this template and make it your own! Edit and Download  

This is another generic business plan template for any type of startup to customize. Switch out the content, fonts and colors to match your startup branding and increase brand equity.

Template #13: One-Page Business Plan Template

Want just a quick business plan to get your idea going before you bite the bullet and map out your entire plan? This one-page template is perfect for those just starting to flesh out a new business idea.

Template #14: Salon Business Plan Template

This salon business plan template is easy on the design and utilizes a light color scheme to put more focus on the actual content. You can use the design as is or keep it as a basis for your own design elements.

Create Your Own Business Plan Today

Ready to write your business plan? Once you’ve created all of the most important sections, get started with a business plan template to really wow your investors and organize your startup plan.

Design beautiful visual content you can be proud of.

Trusted by leading brands

Recommended content for you:

Create Stunning Content!

Design visual brand experiences for your business whether you are a seasoned designer or a total novice.

About the Author

Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

Home > Business > Business Startup

The Complete Guide To Starting An Online Business

We are committed to sharing unbiased reviews. Some of the links on our site are from our partners who compensate us. Read our editorial guidelines and advertising disclosure .

Starting a business is sometimes scary and almost always challenging. It might seem overwhelming at first, but that is completely normal. And we owe you a massive congratulations. You have an idea good enough to share with the world, and that’s a big deal! You’ve officially gone further than most hopeful entrepreneurs. You’ve made the decision to get online and figure out how to turn this idea into a money-making business. So, let’s talk logistics. 

When I first started my own business, I panicked over taxes, finances, and marketing. I felt so behind that first year because I didn’t have anything figured out before launching my site. Then, when I did launch, I had to check all these boxes while I was knee-deep in the stress of maintaining my business. I had no idea which holes I hadn’t filled until they imploded and quadrupled my stress, since I had to put out fires that were completely preventable. 

To help you avoid the same mistakes I did when I launched my business, we've put together this guide to starting your small business online. Read through our eleven steps below to officially start your business off on the right track.

How to Launch a Small Online Business

• Vet your idea
• Identify your audience
• Choose your business name
• Write your business plan
• Sort out your branding
• Build your website prototype
• Test and validate your product
• Nail down your processes for delivering your product
• Make it legal
• Deal with your finances
• Launch your business

1. Vet your idea

First things first: you gotta vet your idea. 

Before jumping in head first, you need to be 100% confident (or at least 90%) confident that your idea is worth it—worth the time, sacrifice, stress, anxiety, frustration, and ego hits. 

It’s worth remembering that no matter what type of business you own (or how good your idea is), you’ll definitely experience ups and downs within the first 10 years. Some of these ups will be sky-high, and some of these downs will be depressingly low. 

But if you believe in your idea enough, you will persevere—you can absolutely come out the other side with an awesome business, which is an amazing way to spend your time and earn a living. On the other hand, if you’re shaky about your plans, this will be a tricky first decade for you. To make sure you’re on the right track, let’s talk about how to vet an idea:

While vetting your business idea, ask yourself these five questions: 

• How big is your potential audience? Are enough people interested in this type of product or service that you have a stable audience for sales? 
• Is your product or service something customers buy once and move on? Or is there a chance for building a repeat customer base? 
• Is your business idea going to be a passing trend like low-rise jeans, or does it have a long-term possibility like pencils? 
• What is your competition? For instance, if you are setting up a fry bread cafe, are there other fry bread cafes in the area? If there are, what unique element will set your business apart from the competition? 
• Will your business have any legal issues or limitations? For instance, are you creating something with strict regulations that make it trickier to market? Are you passionate enough about your idea that you’re willing to deal with the ups and downs and chaos of starting a business?

Once you’ve vetted your idea by asking yourself the questions above, getting advice from people you trust, and even speaking with an accountant or business banker about your business’s viability, it’s time to move on to the fun stuff—like choosing a name for your budding business.

By signing up I agree to the Terms of Use and Privacy Policy .

2. Identify your audience (or your target market)

Arguably, the most ignored aspect of building a business is identifying a specific audience. A lot of fresh entrepreneurs hesitate to hone in on one demographic because they believe their product or service can and should help everyone. Depending on the product, that might be true—but it still creates a watered-down, generic brand that doesn’t catch anyone’s attention of anyone. 

Our advice? Don’t fall for the trap of thinking everyone is your audience. There’s no way you can market to everyone and still have a unique brand. 

In contrast, if you are clear on who you are selling to, then you will attract people who actually want your product—which means your business is likelier to last. 

To take this a little further, remember that the best brands are aspirational. In other words, while you should start with the people who want your product, you should eventually expand into finding people who want to want your product. This means you will inherently cast a wider net than just your target market—but you will not catch much of anyone without a target market. Start there.

If you can really hone in on exactly who your dream customer is, you then know how to market your product to them. A good exercise to do here is to write your dream customer’s profile or buyer persona: 

• What is your ideal customer’s name? Age? Occupation? Hobbies? 
• What food do they like? What food do they dislike? 
• Do they have a family? 
• How much money do they make, and how much disposable income do they have? What are their hopes and goals? 

Now, ask yourself: Does a person like this actually exist? If so, now you know which social media platforms to target, where to buy ad space, and what tone your advertising should take. 

Having a hard time answering the questions above? Start by identifying who is not your audience. List the qualities of the person who is not your target audience, and narrow things down from there.

Again, you can have more than one target audience, but you should try to be as specific as possible for each one.

3. Choose your business name

Choosing a business name is where the fun starts. For one thing, your business’s name is the first point of contact between your business and your consumers. It also gives customers the first glimmer of your personality and is the place where your branding will shine. 

Remember, your name is also how the legal world will note your business. It also helps Google determine how to position your website when someone searches for your product or similar product on the internet. If your name is confusing, long or even too similar to other business names, you might be positioned at the bottom of the search results page. 

In other words, your business’s name is important. 

When it comes to business names, entrepreneurs tend to overthink, overthink, and, overthink some more. Sometimes, it feels like the trickiest part of starting a business, so here are some tips for figuring out the perfect name.

Keep it simple and short

Shoot for one to two words. You don’t want the name to be a chore for your customers to remember. Make it as easy as possible for your customers to think only of your service or product when they hear your name. You also want the name to fit neatly on a price tag or as a hashtag (always keep that social media marketing in mind)

For a good example of a short, simple brand name, consider Macintosh computers and Apple products. When someone says the word “apple,” most people now think of the computers before they think of the fruit. It’s a simple name, but with excellent marketing, the company completely co-opted the fruit.

Dare to get personal

Don’t be afraid to think of something quirky, weird, and maybe even a little kooky. For instance, many small online clothing businesses include the name of the owner’s grandmother in the title, or maybe of the owner’s children who inspired the clothing. 

Or if something from your hometown (or even a particular food) means something to you, consider including that as part of the name. This type of personality flair makes marketing the founder’s story even clearer (read: makes you more marketable). It’ll also provide an easy framework for storytelling within your marketing plans. 

These personal details will also help customers feel a sentimental connection to the brand. Sentimentality is an effective tool for building loyalty.

Be original

Make sure there are not other companies filed under the same name or an adjacent name.  You don’t want to confuse your potential customers or investors, and you also don’t want to confuse Google, which might pull up your company’s name and location while filling in product information from a completely unrelated company that happens to share your business’s name.

Search domain names, URLs, and social media handles for your would-be business name. Don’t forget to simply Google the name either. If you are dead set on your chosen name, consider tweaking it a little just to set it apart.

4. Write your business plan

Your business plan is a structured document that gets all your brilliant ideas down on paper. You’ll show it to investors (like angel investors or traditional lenders like banks) to demonstrate that your ideas are worth investing in. While you can modify your business plan from year to year, try to think about it as your business’s foundational document—this is how you design the path to making your dream work. 

You can create your business plan as early or late as you want before launching your business, but I highly recommend doing this early because it will reveal any flaws in your idea. The plan itself might feel redundant, but don’t speed through this. Consider it a proposition for the world to take your idea seriously.  

Executive Summary

This is your elevator pitch. Simply sum up what your business is, how it will function, and what success you anticipate. It should be brief and to the point. 

Company Description

This section should be a detailed description of what problems your company solves. It should also focus on who your company is serving and how you are serving that population.

Market Analysis

Who is your competition? Your investors will want to know you’ve done the research to find out that yours is a good idea, or that there is even a demand for this service or product. Along with showing that there is competition, this section of your business plan should point out what the competitors are doing better than you—and what you plan to do better than your competition.

Management and Organization

What kind of business is this? Is it an LLC, INC or DBA? How big is your business, and what is its structure? Most any business structure is fine—but remember: remember...stay away from pyramid schemes. (We say this mostly because they’re pretty similar to illegal pyramid schemes, but also because they can take advantage of women and marginalized populations.)

Products and Services

What exactly are you selling? List out each product, including each variation of your main product or service, as well as your pricing. Keep this portion of your business plan as clean and organized as possible (a spreadsheet will likely be a useful tool here). You will probably add to this list as you launch your business and continue to grow.

Marketing & Sales

How do you plan to let people know what you are selling? Many business owners use social media, local newspapers, radio ads, billboards, or even a combination of everything. The point is that you need to have a plan. 

Another angle to consider is what medium your audience primarily uses. For instance, if you’re focusing on a product that primarily serves older communities, you’ll want to focus on Facebook advertisements. If you’re focused on a younger population, TikTok ads will probably serve you better. Consider how you can use your audience’s preferred same media to get your message across. And what sort of posts or commercials will you create that both fit your brand and speak to your dream consumer? 

Funding Requests

Outline your funding requirements. This is where you get specific on how much you need and how each dollar will be spent. It’s also where you explain the lending and investment terms you would like and whether you are looking for debt or equity. The more specific you are, the better. Answer basic questions like how long you’ll need funding and how exactly you’ll use it. Most importantly, be overly detailed and incredibly tedious with this information—investors prefer more information when making a decision about whether or not your business is worth their time and money.

Financial Projections

Because you haven’t launched your business yet, this is where you will keep track of your monthly and/or quarterly projections. Throw in graphs, charts, and anything else that will tell your financial story as easily and quickly as possible. This section can be updated and added upon after you launch, but you should definitely keep track of your financial projects throughout the life of your business. Set routine goals to keep yourself motivated and on track.

Keep your business plan close by and allow it to remain a living document as you grow and learn new things. Even if you never end up presenting it to anyone, it will keep you focused and aware of when things are not lining up for you.

5. Define your brand identity

Last year, I taught a business class to high schoolers., These were Gen Z brilliant students who knew the internet forward and backward. They used the word “branding” casually, but they didn’t quite understand the ins and outs of branding a company. So we did what I like to call “the Starbucks exercise.”

I asked them to get out a piece of paper and write their answers to my questions: If Starbucks were a person, what gender are they? Do they smoke? What age are they? Do they have a family? A partner? Kids? A dog or a cat? What kind of outfit is Starbucks wearing? 

The majority of students had the same answers. To them, Starbucks was a white middle class lady who used to smoke cigarettes. She is a straight cis female with a couple of kids and a cat. She is stressed and she wears yoga pants a lot. 

These students were all from different homes and all had different relationships with the coffee brand— but they all had the same general understanding of what this brand was. And that’s the power of strong, consistent branding. 

If you can create a set understanding of what your company is if it were a person, you are golden. Creating a brand like this means you know exactly who you are marketing to. And having such a specific focus also means that you can attract the right customers. You will know which aspects of your company to negotiate in order to attract your target audience and expand from there.

What gender are they? Do they smoke? What age are they? Do they have a family? A partner? Kids? A dog or a cat? What kind of clothes do they wear? What is their income bracket? What type of music do they listen to?

Another helpful exercise is to try to describe your company with one word. Examples include: sleek, economical, efficient, retro, conscious, powerful, and rejuvenating. Practice this with your own business, and then make branding decisions based on that word. 

Now that you have an understanding of what your brand is, consider your unique selling point, words, colors, and logo.

Figure out your unique selling point

What makes your brand different from other brands? Why should people choose your service or product over others? Is there an emotional reason (for instance, you’re a local, naturally sourced brand), a practical reason (maybe you’re more affordable or offer higher quality products), or a combination of both?  Frankly, if there is an emotional pull, run with that—people love an emotional connection to the product they’re buying.

To put it simply, think about your origin story and what YOU bring to the table. Then go from there.

Colors are important! They should work together to make a good story. They should not be in a contest with each other. If you look at your branding and feel confused or disturbed, it means that the colors are not doing you favors. 

Not sure what we mean by that? Well, there is an area of study called color psychology. This is how our brain responds to certain colors. 

For example, yellow is a trigger for discomfort and red is a trigger for hunger, which is why most fast food places use red and yellow in their branding. These colors are intended to inspire patrons to come and eat a lot (red) and then leave quickly because the yellow is so glaring. Blue is calming which is why most therapy offices paint their walls blue. 

Consider what emotions you want your clients to feel and Google which colors best make that happen.

Red - enhances human metabolism, increases respiration rate and raises blood pressure; associated with energy, strength, danger, war, determination, passion, desire, and love -- it attracts more attention than any other color

Green - slows human metabolism and has a calming effect, associated with tranquility and calmness, symbolizes growth, freshness, rebirth, fertility and is associated with nature (all things organic). 

Blue - Peaceful, honest, compassionate, authentic and sympathetic 

Brown - reserved, dependable and resilient 

Yellow - joyful, happy, intellectual, a lot of energy, stimulates mental activity and muscle energy, can bring feelings of anxiousness when overused, and is definitely an attention grabber. Commonly used to mean loyalty and in other settings cowardice. 

Pink - calming and vulnerable. Signifies gentleness and youthful innocence, very sweet and tender feelings

Purple - power, nobility, luxury and ambition, wealth and extravagance. Reminds mystery, creativity, independence and magic 

White - signifies safety and cleanliness. Reminds of purity, light, faith, innocence and goodness

Black - power, death, formality, fear of the unknown, often feels negative and reminds of grief

Color theory also tells you which color combinations are most pleasing to our eyes. A fun resource is the Adobe color wheel . This site allows you to jump in and look at different combinations of colors that work within these theories of which colors are most compatible.

This is where you get to tell your story. Use words that fit the tones of the colors you choose (or vice versa). Words like sleek, organic, fresh, and honest all feel good with greens, light pinks, and whites. Words like powerful, strong, and forthright match the tones of reds and blacks. Consider which words best describe the mood you are trying to convey.

Unless you have a design background and are good with graphic design, consider hiring someone else to design your logo. Before hiring someone, your job is simply to figure out a basic idea of what you want. This will require you to look at different branding, websites, and fonts to think about what really resonates with you. 

When I was trying to sort out my own branding, I came across an Instagram profile that posted old Russian products with pre-1990 branding. My family comes from Eastern Europe and many of my family members speak Slavic languages, so seeing these unique logos and fonts felt familiar to me. I decided to hire a designer who created a font that could have come straight from old cheese cans from Moscow 1955, something with a Slavic touch and retro vibe. You never know where you will find inspiration.

• Old branding. Look at old magazines or old boxes and just study those fonts and how the logos were made.
• Notice t-shirts. 
• Whenever you find yourself in a waiting room or watching tv, jump on Pinterest and create different boards of ideas or tones.
• Start following different designers on social media. A popular one is Aaron Draplin, and from him you should be able to find an entire community that posts different design and logo ideas. This should inspire you as you figure out what you want. 
• Album covers. Go to a record store and sort through different old school album covers. You will see some of the best branding there has ever been. 
• Instagram, Instagram, Instagram. We love to hate it, but if you tap into the design community, you will be blown away by the options. 
• The grocery store. Andy Warhol found art in advertising and sold his Campbell’s Tomato Soup renderings for millions of dollars. He described the soup can as brilliant art and branding. Go to the grocery store, pretend to be Andy Warhol, and look for art in the mundane.

6. Build your website

Whether you’re offering a newsletter or a physical product, you need to start creating a site so you can fund your business and find customers. 

To start creating your ideal website, start by asking a few key questions. What is the purpose of your site? Are you selling or just giving information? Does your site include a call to action like signing up for a newsletter or service? Or do you need an e-commerce site to collect credit card information and shipping? 

A ton of different website building platforms are built for small online business owners like you. With services like Wix , Squarespace , and Weebly , you can create a site and keep it dormant before launching for testing. 

Not sure how to build a website from the ground up? Find other websites that are doing similar things to you and follow their lead. It is okay to gain inspiration from multiple sources. (Just don’t copy and paste an entire site. Plagiarism will not go well for you.) 

Start simple. You don’t have to have a perfect product right away. Create a basic website, then have a friend go through it and tell you what they would love to see or use. 

As you start creating your site, Just make sure you have these basics: 

• A site map 
• High-quality images 
• A call to action on each page (“sign up for our email,” “click to purchase,” etc.)
• A contact page

You’ll also want to use proper SEO ( search engine optimization ) for any blogs and sites you create. If you’re not sure what that means, no worries—most website builders include some sort of SEO recommendations that will help optimize your content. 

SEO is an acronym for “search engine optimization.” It is the method in attracting a higher quality and quantity of traffic to a site. 

The goal of SEO is to make it easier for Google to recognize what your site pages are about and then help users find the best solutions to their needs.

• Figure out where your site stands in terms of Google rankings. Use the Google toolbar or other monitoring tools (there are a lot). 
• Use keywords or phrases organically throughout your pages. Use keywords that people might be including in their searches. Feel free to Google your topic and see what other people are posting or searching. 
• Include these search terms in your URLs. 
• Attach descriptors to your images. 
• Use internal links to guide users to another page on your site. 
• Link to other sites or the site you are sourcing information from. 
• Make sure that your website is updated regularly and actually has high-quality information.

7. Test and validate your product

Test your product.

Before launching and advertising, you must test your product and see if it is actually meeting the needs it is setting out to meet. You can do this in the form of focus groups, which means sending the product to a few choice people who you know will be honest about their impressions. Then you can start sending and giving to others. Find a bigger audience by inviting people from your focus group to pass your product along to their friends and ask for their feedback as well.

Validate your product

Before really going crazy with scaling and production, you must validate the product . This means setting up pre-orders and selling in person (read: starting off small before you buy 6.000 scrunchy leopard print bracelets that will just sit in your garage). Produce a few items and try to sell them. If you can’t move those few, there is no way you will move 6,000. 

Validating your product tests whether your idea actually does have legs and whether you are the right person to move it forward. This can also be done by setting up pre-orders, launching a crowdfunding campaign, or selling person to person. Each of these tactics can act as a thermostat of where you are in meeting a need or want of your dream customer. 

If your product is not a tangible thing and is content– or service-based, start promoting it through advertising. Consider offering a free service to get feedback before you start to sell. See what happens. Once again, if no one bites, it’s time to find another idea for your small business.

8. Nail down your processes for delivering your product

By now, you should have a good sense of your business’s organization, branding, and purpose. Now, it’s time to dig deeper into the nitty gritty part of building a company. 

Let’s start by asking a few questions. 

If you are using an online store to sell a product, ask yourself:

• Where are you going to store your inventory? 
• Would you rather mail each product yourself, or should you outsource via dropshipping ? 
• Who is making your product? 
• Are ethics and sustainability a part of your brand?  
• Do you need design help and how long term do you need the help to be? 

If you are selling a service, ask yourself: 

• Exactly what service are you offering? 
• What are your price points? 
• What size of jobs are you accepting? 
• What are you willing to negotiate with clients? 

Whether you’re selling a product or service, we recommend getting support that can help you save time and money as you hammer out the logistics of running your business. Here are some of the most crucial tools to consider:  

• Accounting software. We live in a wonderful time when there are trillions of options for different accounting apps. Different programs are tailored to different needs and include different price points as you grow. Check out our  list of the best accounting software for small businesses . 
• Email marketing. Email marketing benefits your SEO and builds trust with your customers—potential, past, and current. This is the one chance you have to speak directly with the people you are hoping to impact with your service. This is where you can ask them questions and remind them that you exist.
• Project management. If you are anything like me, you tend to procrastinate and get frazzled when things get off track. Just like accounting apps and software, finding the right project management tool can make a huge difference. We all work differently, so find the tool that makes the most sense for your brain and also your company’s needs.

9. Make it legal

Research licensing and government regulations.

Different states have different laws on what’s legal to sell, where, and how. These regulations can be quite complex, and there may be legal problems if you make a wrong move. 

Go ahead and Google your state laws. If you find any regulations that might affect your business,  definitely reach out to your county officials and they can guide you. If you feel like your business is in a gray area, consider investing in a lawyer as you set up your business.

Pick a business structure

A business structure is integral both for filing your taxes and your own liability.

10. Get your finances in order

Dealing with finances is usually where first-time entrepreneurs start panicking. They have an awesome idea, but they didn’t major in accounting and have no idea what to do about money . 

The first move is to figure out what accounting software you want to use(hopefully you figured that out in step seven). 

Next, we need to draw the line between your personal self and your business self. Your business profile needs to stay distinct from your personal finances.  

How do you separate the two? Just like how you have a social security number, your business needs its own identification number (this is called an employer identification number , or EIN) and bank account. Not only does this make sure you are not going to get into a jam with the IRS, but setting up a business EIN and bank account helps prove that your business is, well, yours. You will get your business identification number when you register your business with your state. 

Next, you need to get a business bank account and credit card . Open an account that will work best for you, whether that is through using a high yield savings account or an account with limited fees. Make sure that you are checking your credit card statement and your bank account weekly so you can stay on top of cash flow. 

Go to your bank and speak with someone about opening the right account for your needs. Your business banker will be your best friend—they can offer much better advice on different accounts and their benefits than anyone else. 

Be mindful that most of your money will go quickly in the beginning. You will be spending it on building your inventory and trial and error with marketing. If those startup costs are too big for your pocketbook, consider finding angel investors or crowdfunding . 

Starting at $0/month, Lili offers a checking account with time-saving tax optimization and accounting features specifically built for entrepreneurs.

11. Launch your business

You’ve done it! You’ve gone through all the major steps to get your business off the ground, and now you’re ready to launch. Publish your website and start getting the word out by leaning into social media and other advertising methods-. Using your brand identity and chosen colors and logo, be liberal in sharing your new project with the world to find customers. 

Most importantly, be confident . There will undoubtedly be ups and downs, but remember—you are providing something that people want. You’ve been through vetting and product testing and you know yours is a good idea. Hold onto that while you are weathering these early storms because yes, the initial phases are hard, but you’ve got this! 

Phew, you made it to the end—nicely done! Thanks for sticking with us, and best of luck to you with your small business. We know you're going to do great.

Related content

• 7 Essentials to Know Before Launching a Dropshipping Business
• Cheapest Website Builders of 2023
• 5 Essentials to Know Before Marketing Your Startup
• Best Online Bank for Small Business in 2023

At Business.org, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

5202 W Douglas Corrigan Way Salt Lake City, UT 84116

Accounting & Payroll

Point of Sale

Payment Processing

Inventory Management

Human Resources

Other Services

Best Small Business Loans

Best Inventory Management Software

Best Small Business Accounting Software

Best Payroll Software

Best Mobile Credit Card Readers

Best POS Systems

Best Tax Software

Stay updated on the latest products and services anytime anywhere.

By signing up, you agree to our Terms of Use  and  Privacy Policy .

Disclaimer: The information featured in this article is based on our best estimates of pricing, package details, contract stipulations, and service available at the time of writing. All information is subject to change. Pricing will vary based on various factors, including, but not limited to, the customer’s location, package chosen, added features and equipment, the purchaser’s credit score, etc. For the most accurate information, please ask your customer service representative. Clarify all fees and contract details before signing a contract or finalizing your purchase.

Our mission is to help consumers make informed purchase decisions. While we strive to keep our reviews as unbiased as possible, we do receive affiliate compensation through some of our links. This can affect which services appear on our site and where we rank them. Our affiliate compensation allows us to maintain an ad-free website and provide a free service to our readers. For more information, please see our  Privacy Policy Page . |

© Business.org 2024 All Rights Reserved.

15 Online Business Ideas For 2024

Updated: Feb 17, 2024, 1:21pm

Table of Contents

What is an online business, benefits of starting an online business, 15 best online businesses to start in 2024, 1. voice-over services, 2. online plant nursery, 3. digital marketing agency, 4. virtual event planner, 5. e-commerce personal shopper, 6. wellness coaching, 7. remote tech support, 8. freelance writer/editor, 9. book cover artist, 10. course creator, 11. virtual assistant, 12. beta reader, 13. ugc content creator, 14. online cooking classes, 15. affiliate marketing, what to consider when starting an online business, bottom line, frequently asked questions (faqs).

E-commerce has seen impressive growth in recent years, e-commerce statistics show. Global retail sales made up nearly 19% in 2021, and it’s predicted to be nearly 25% in 2026. Here are innovative online business ideas that tap into this flourishing market, focusing on ventures that require minimal startup costs and experience. With global online retail sales expected to exceed $7 trillion by 2025, it’s time to explore an online enterprise that aligns with your ambitions and leverages the digital age.

A business that operates online, known as an e-business or e-commerce business, uses digital platforms and tools to provide products or services to a worldwide audience. This could range from selling physical goods on an e-commerce website, offering digital products or services, running a blog that generates ad revenue or even providing online consultancy or coaching services. The primary characteristic that sets online businesses apart from traditional businesses is that all transactions, from customer acquisition to sales, are performed online.

While the products or services offered can vary widely, all online businesses share the core element of leveraging internet technologies to reach customers, manage operations and generate revenue. Some online businesses operate exclusively online, while others may have both an online presence and a physical storefront. Learn more about how to build an online store easily with one of the best e-commerce solutions .

Featured Partners

$17 per month

On Wix's Website

Squarespace

$23 per month

On Squarespace's Website

$1.95 per month

Customizable templates, easy grag-and-drop technology, SSL certificate

On Web.com's Website

The appeal of starting an online business is vast and varied. Here are some compelling reasons to consider launching your online business:

• Lower Cost: Online businesses require less startup capital than traditional brick-and-mortar businesses. Physical store rent, utilities and even inventory costs can be eliminated.
• Global Market Access: An online business isn’t limited to a specific geographic location. You can expand your market reach significantly by targeting customers worldwide.
• Flexibility: Operating an online business allows for a flexible work schedule, as you’re not confined to traditional business hours. It’s perfect for those who don’t like to keep regular work hours.
• Scalability: Online businesses are inherently scalable. As your business grows, you can adapt and expand your online presence with significantly less effort and resources compared to scaling a physical business location.
• Data Accessibility: The digital nature of an online business allows for easy access to valuable customer data and analytics. This will allow you to optimize your marketing efforts and make better business decisions.
• Environmentally Friendly: Operating online reduces the need for physical materials and commuting, thus having a lower carbon footprint than a traditional business.

If you have a good speaking voice and excellent command over language and pronunciation, offering voice-over services could be a profitable venture. This business involves providing voice-overs for video ads, animated films, podcasts, audiobooks and more. Initial costs include a quality microphone and sound editing software. No specific education is required, but voice coaching could be beneficial. Earnings depend on project size and number.

With people spending more time at home, the demand for indoor plants and home gardening supplies has soared. An online plant nursery could involve selling plants, cuttings, seeds or gardening accessories. Starting this business requires knowledge about plants and their care, a supplier and a website (or you could use Facebook Marketplace or Etsy). The startup cost can be around a few thousand dollars for inventory and site setup. Earning potential can be high with the right marketing and product selection.

Many businesses are shifting to digital platforms, increasing the need for digital marketing services. Starting a digital marketing agency involves offering services such as SEO, PPC, social media marketing, content creation, etc. Initial costs are low, but a solid understanding of digital marketing strategies is essential. Earnings are typically based on client retainers and project fees.

The pandemic has given rise to virtual events, and the trend looks set to continue. Virtual event planning could involve organizing online conferences, webinars or social events. You’d need strong organizational skills and familiarity with virtual event platforms. Startup costs are minimal, with the main expense being marketing. Earnings can be per event or on a retainer basis.

As e-commerce booms, many consumers appreciate the convenience of a personal shopper. This business involves curating items based on clients’ preferences and needs. You’ll need good taste, an understanding of trends and knowledge of e-commerce platforms. Startup costs are low, mainly for a website and marketing. Earnings are usually commission-based or on a retainer.

With increased focus on health and wellness, online wellness coaching is a thriving field. This involves providing personalized advice on diet, exercise, stress management and more. Certification in a health-related field and good interpersonal skills are important. Startup costs are minimal, largely spent on marketing and certification if needed. Your earnings can be substantial depending on your client base and session rates.

As technology usage increases, so does the need for tech support. Starting a remote tech support business involves assisting clients with their tech issues over the internet. You’ll need a good understanding of common tech problems and solutions. The startup cost, primarily for a good computer setup and software, is moderate. Earnings depend on client numbers and hourly rates.

Offering your writing or editing services as a freelancer can be a fulfilling online business opportunity. This could involve writing articles, blog posts, web content or editing manuscripts. You’ll need strong writing and grammar skills, and possibly a portfolio of work. The startup costs are low, mainly requiring a computer and internet connection. Earnings vary greatly based on the type of writing or editing, the complexity of the work and the client’s budget.

As a book cover artist, you’ll create captivating covers that encapsulate the essence of a book’s story, either as pre-made covers or custom designs, often for self-published authors (a.k.a. indie authors). You’ll need artistic skills, knowledge of genre trends and familiarity with graphic design software. Startup costs are low, mostly for design software, stock images and typography. Earnings are usually per project, with pre-made covers typically selling for $150 to $400 and custom designs often going for much more.

If you have expertise in a particular area, creating and selling online courses can be a profitable venture. This involves developing a curriculum, recording instructional videos and marketing your course on platforms such as Udemy, Thinkific, Teachable or your own website. Startup costs include a good camera for recording, possibly a microphone and any necessary software. Earnings are per course sold and can be quite high if your course attracts a lot of students.

As a virtual assistant, you’ll provide administrative services to clients from a remote location. This could involve replying to emails, scheduling meetings or social media management. Good organization and communication skills are essential, as well as proficiency with common office software or SaaS programs. The startup costs are minimal, largely for a good computer setup. Earnings are usually per hour and can vary widely based on the complexity of tasks and the client’s budget.

As a beta reader, your role involves reading manuscripts before they’re published and providing constructive feedback to authors. You’ll need excellent reading comprehension skills and a keen eye for detail, as well as the ability to articulate your feedback clearly and tactfully. The startup costs are virtually zero, you just need a computer and a stable internet connection. Earnings are usually per manuscript, and while they can start low, building a strong reputation can significantly increase your earning potential. Alternatively, you could alpha read, which is doing the same thing, but before it ever goes through a second draft or any editing whatsoever.

User-Generated Content (UGC) creators develop content based on audience input or trends. This could involve creating TikTok or Instagram videos, YouTube vlogs or Twitch streams. The required skills include creativity, an understanding of social media platforms and potentially video editing. The startup costs, which might include a good camera and editing software, can vary but are generally low to moderate. Earnings can be substantial if your content gains popularity, coming from ad revenue, sponsorships and fan donations.

The trend of cooking at home is on the rise, especially with the rising costs of living. If you’re a culinary enthusiast, offering online cooking classes can be a great way to share your skills. Starting this business requires a good knowledge of cooking, a high-quality camera for live sessions and a platform to host classes. Startup costs are relatively low. Earnings can be on a per-class or subscription basis.

Affiliate marketing is when you promote another company’s products and get a commission for each sale made through your special link. This requires establishing a platform, such as a blog or social media account, where you can share these links. It also involves understanding your audience’s needs and interests to promote relevant products. The startup costs, mainly for setting up and promoting your platform, can vary but are generally low. Earnings are typically a percentage of each sale made through your affiliate links, and while they can start low, successful affiliate marketers can earn substantial income.

Starting an online business is an exciting endeavor, but it also involves careful planning and decision-making. It’s not just about choosing a profitable idea—you also need to consider several factors that could determine the success of your enterprise. These factors will help ensure that your business is well-suited to your skills, interests and financial capacity, as well as to market demand.

Market Demand

Evaluate if there is a sufficient demand for your product or service. You can do this by conducting market research, examining trends and assessing your potential competition.

Skills and Interests

Consider if you have the necessary skills to run the business and if it aligns with your interests. Running a business you’re passionate about will make the hard work more enjoyable and rewarding.

Startup Costs

Assess your financial capacity to handle the startup costs of the business. These may include expenses for setting up a website, marketing, inventory or equipment.

Legal Considerations

Ensure that your business complies with all relevant laws and regulations. This could involve obtaining necessary licenses or permits, understanding tax obligations or dealing with data privacy issues.

Business Model

Decide on a business model that suits your product or service. This could be selling products, offering services, running a subscription model or making money through advertising revenue.

Marketing Strategy

Consider how you will promote your business. This may involve strategies for search engine optimization (SEO), social media marketing, content marketing or paid advertising.

Scalability

Consider the potential for business growth. Can your business scale up as demand increases? This might involve expanding your product range, reaching new markets or hiring additional staff.

Work-Life Balance

Evaluate how the business will fit into your life. Running an online business offers flexibility, but it can also require a lot of time and effort, especially during the startup phase. Consider how you will balance business demands with your personal life and other commitments.

Starting an online business in 2024 is an exciting prospect. With the right idea, a clear plan and a strong work ethic, you can establish a thriving enterprise in the booming digital market. There’s an online business opportunity that suits your interests and skills, whether you’re passionate about tech, wellness, art or writing. Success doesn’t come overnight, but with persistence and dedication, your online business idea can become profitable. For next steps, check out our guide on how to start a business .

What are the easiest online businesses to start?

Some of the easiest online businesses to start depend on your individual skills. What are you good at, and can you monetize it? What may be easy to you—such as coding or graphic design—may be really difficult for someone whose skills lie elsewhere (such as a fiction writer).

Can I start a business with no money?

Many online businesses can be started with a minimal budget. For instance, offering services such as writing or coaching often requires little more than a good computer and stable internet connection. However, some ventures, such as starting an e-commerce store, might require more significant upfront investment. Get more information on how to start a business with no money .

Can one balance a full-time job and an online business at the same time?

Yes, many online businesses can be run part-time or on a flexible schedule. This makes them an excellent option for people looking to earn extra income alongside a full-time job. However, balancing the demands of a job and a business can be challenging and requires good time management.

What are examples of e-commerce businesses?

E-commerce businesses can be between businesses and their customers or two businesses. It can also be an exchange between individual customers. Amazon, Alibaba, Walmart, Wayfair, eBay and OLX are all examples of e-commerce businesses.

• Best eCommerce Platforms
• Best B2B E-Commerce Platform
• Best eCommerce Hosting
• Best Etsy Alternatives
• Best Website Builder
• Best Web Hosting
• Best Apps To Sell Stuff
• Best Websites To Sell Stuff
• Squarespace Review
• Shopify Review
• Ecwid Review
• GoDaddy Review
• Weebly Review
• Big Cartel Review
• Woocommerce vs. Shopify
• Wix vs. Squarespace
• Wix vs. Shopify
• Wix vs. WordPress
• Squarespace vs. Shopify
• Squarespace vs. WordPress
• Shopify vs. WordPress
• What Is E-Commerce?
• eCommerce Statistics
• E-Commerce Business Ideas
• How to Sell Products Online
• How to Make an Online Store for Free
• How to Sell on Amazon
• How to Start an Etsy Shop
• How to Sell Books Online
• How to Sell Furniture Online
• How to Sell Jewelry Online
• Top Dropshipping Products To Sell
• 10 Recession-Proof Business Ideas

What Is SNMP? Simple Network Management Protocol Explained

What Is A Single-Member LLC? Definition, Pros And Cons

What Is Penetration Testing? Definition & Best Practices

What Is Network Access Control (NAC)?

What Is Network Segmentation?

How To Start A Business In Louisiana (2024 Guide)

Katherine Haan is a small business owner with nearly two decades of experience helping other business owners increase their incomes.

Step-by-Step Guide to Writing a Simple Business Plan

By Joe Weller | October 11, 2021

• Share on Facebook
• Share on LinkedIn

Link copied

A business plan is the cornerstone of any successful company, regardless of size or industry. This step-by-step guide provides information on writing a business plan for organizations at any stage, complete with free templates and expert advice. 

Included on this page, you’ll find a step-by-step guide to writing a business plan and a chart to identify which type of business plan you should write . Plus, find information on how a business plan can help grow a business and expert tips on writing one .

What Is a Business Plan?

A business plan is a document that communicates a company’s goals and ambitions, along with the timeline, finances, and methods needed to achieve them. Additionally, it may include a mission statement and details about the specific products or services offered.

A business plan can highlight varying time periods, depending on the stage of your company and its goals. That said, a typical business plan will include the following benchmarks:

• Product goals and deadlines for each month
• Monthly financials for the first two years
• Profit and loss statements for the first three to five years
• Balance sheet projections for the first three to five years

Startups, entrepreneurs, and small businesses all create business plans to use as a guide as their new company progresses. Larger organizations may also create (and update) a business plan to keep high-level goals, financials, and timelines in check.

While you certainly need to have a formalized outline of your business’s goals and finances, creating a business plan can also help you determine a company’s viability, its profitability (including when it will first turn a profit), and how much money you will need from investors. In turn, a business plan has functional value as well: Not only does outlining goals help keep you accountable on a timeline, it can also attract investors in and of itself and, therefore, act as an effective strategy for growth.

For more information, visit our comprehensive guide to writing a strategic plan or download free strategic plan templates . This page focuses on for-profit business plans, but you can read our article with nonprofit business plan templates .

Business Plan Steps

The specific information in your business plan will vary, depending on the needs and goals of your venture, but a typical plan includes the following ordered elements:

• Executive summary
• Description of business
• Market analysis
• Competitive analysis
• Description of organizational management
• Description of product or services
• Marketing plan
• Sales strategy
• Funding details (or request for funding)
• Financial projections

If your plan is particularly long or complicated, consider adding a table of contents or an appendix for reference. For an in-depth description of each step listed above, read “ How to Write a Business Plan Step by Step ” below.

Broadly speaking, your audience includes anyone with a vested interest in your organization. They can include potential and existing investors, as well as customers, internal team members, suppliers, and vendors.

Do I Need a Simple or Detailed Plan?

Your business’s stage and intended audience dictates the level of detail your plan needs. Corporations require a thorough business plan — up to 100 pages. Small businesses or startups should have a concise plan focusing on financials and strategy.

How to Choose the Right Plan for Your Business

In order to identify which type of business plan you need to create, ask: “What do we want the plan to do?” Identify function first, and form will follow.

Use the chart below as a guide for what type of business plan to create:

Is the Order of Your Business Plan Important?

There is no set order for a business plan, with the exception of the executive summary, which should always come first. Beyond that, simply ensure that you organize the plan in a way that makes sense and flows naturally.

The Difference Between Traditional and Lean Business Plans

A traditional business plan follows the standard structure — because these plans encourage detail, they tend to require more work upfront and can run dozens of pages. A Lean business plan is less common and focuses on summarizing critical points for each section. These plans take much less work and typically run one page in length.

In general, you should use a traditional model for a legacy company, a large company, or any business that does not adhere to Lean (or another Agile method ). Use Lean if you expect the company to pivot quickly or if you already employ a Lean strategy with other business operations. Additionally, a Lean business plan can suffice if the document is for internal use only. Stick to a traditional version for investors, as they may be more sensitive to sudden changes or a high degree of built-in flexibility in the plan.

How to Write a Business Plan Step by Step

Writing a strong business plan requires research and attention to detail for each section. Below, you’ll find a 10-step guide to researching and defining each element in the plan.

Step 1: Executive Summary

The executive summary will always be the first section of your business plan. The goal is to answer the following questions:

• What is the vision and mission of the company?
• What are the company’s short- and long-term goals?

See our  roundup of executive summary examples and templates for samples. Read our executive summary guide to learn more about writing one.

Step 2: Description of Business

The goal of this section is to define the realm, scope, and intent of your venture. To do so, answer the following questions as clearly and concisely as possible:

• What business are we in?
• What does our business do?

Step 3: Market Analysis

In this section, provide evidence that you have surveyed and understand the current marketplace, and that your product or service satisfies a niche in the market. To do so, answer these questions:

• Who is our customer? 
• What does that customer value?

Step 4: Competitive Analysis

In many cases, a business plan proposes not a brand-new (or even market-disrupting) venture, but a more competitive version — whether via features, pricing, integrations, etc. — than what is currently available. In this section, answer the following questions to show that your product or service stands to outpace competitors:

• Who is the competition? 
• What do they do best? 
• What is our unique value proposition?

Step 5: Description of Organizational Management

In this section, write an overview of the team members and other key personnel who are integral to success. List roles and responsibilities, and if possible, note the hierarchy or team structure.

Step 6: Description of Products or Services

In this section, clearly define your product or service, as well as all the effort and resources that go into producing it. The strength of your product largely defines the success of your business, so it’s imperative that you take time to test and refine the product before launching into marketing, sales, or funding details.

Questions to answer in this section are as follows:

• What is the product or service?
• How do we produce it, and what resources are necessary for production?

Step 7: Marketing Plan

In this section, define the marketing strategy for your product or service. This doesn’t need to be as fleshed out as a full marketing plan , but it should answer basic questions, such as the following:

• Who is the target market (if different from existing customer base)?
• What channels will you use to reach your target market?
• What resources does your marketing strategy require, and do you have access to them?
• If possible, do you have a rough estimate of timeline and budget?
• How will you measure success?

Step 8: Sales Plan

Write an overview of the sales strategy, including the priorities of each cycle, steps to achieve these goals, and metrics for success. For the purposes of a business plan, this section does not need to be a comprehensive, in-depth sales plan , but can simply outline the high-level objectives and strategies of your sales efforts. 

Start by answering the following questions:

• What is the sales strategy?
• What are the tools and tactics you will use to achieve your goals?
• What are the potential obstacles, and how will you overcome them?
• What is the timeline for sales and turning a profit?
• What are the metrics of success?

Step 9: Funding Details (or Request for Funding)

This section is one of the most critical parts of your business plan, particularly if you are sharing it with investors. You do not need to provide a full financial plan, but you should be able to answer the following questions:

• How much capital do you currently have? How much capital do you need?
• How will you grow the team (onboarding, team structure, training and development)?
• What are your physical needs and constraints (space, equipment, etc.)?

Step 10: Financial Projections

Apart from the fundraising analysis, investors like to see thought-out financial projections for the future. As discussed earlier, depending on the scope and stage of your business, this could be anywhere from one to five years. 

While these projections won’t be exact — and will need to be somewhat flexible — you should be able to gauge the following:

• How and when will the company first generate a profit?
• How will the company maintain profit thereafter?

Business Plan Template

Download Business Plan Template

Microsoft Excel | Smartsheet

This basic business plan template has space for all the traditional elements: an executive summary, product or service details, target audience, marketing and sales strategies, etc. In the finances sections, input your baseline numbers, and the template will automatically calculate projections for sales forecasting, financial statements, and more.

For templates tailored to more specific needs, visit this business plan template roundup or download a fill-in-the-blank business plan template to make things easy. 

If you are looking for a particular template by file type, visit our pages dedicated exclusively to Microsoft Excel , Microsoft Word , and Adobe PDF business plan templates.

How to Write a Simple Business Plan

A simple business plan is a streamlined, lightweight version of the large, traditional model. As opposed to a one-page business plan , which communicates high-level information for quick overviews (such as a stakeholder presentation), a simple business plan can exceed one page.

Below are the steps for creating a generic simple business plan, which are reflected in the template below .

• Write the Executive Summary This section is the same as in the traditional business plan — simply offer an overview of what’s in the business plan, the prospect or core offering, and the short- and long-term goals of the company. 
• Add a Company Overview Document the larger company mission and vision. 
• Provide the Problem and Solution In straightforward terms, define the problem you are attempting to solve with your product or service and how your company will attempt to do it. Think of this section as the gap in the market you are attempting to close.
• Identify the Target Market Who is your company (and its products or services) attempting to reach? If possible, briefly define your buyer personas .
• Write About the Competition In this section, demonstrate your knowledge of the market by listing the current competitors and outlining your competitive advantage.
• Describe Your Product or Service Offerings Get down to brass tacks and define your product or service. What exactly are you selling?
• Outline Your Marketing Tactics Without getting into too much detail, describe your planned marketing initiatives.
• Add a Timeline and the Metrics You Will Use to Measure Success Offer a rough timeline, including milestones and key performance indicators (KPIs) that you will use to measure your progress.
• Include Your Financial Forecasts Write an overview of your financial plan that demonstrates you have done your research and adequate modeling. You can also list key assumptions that go into this forecasting. 
• Identify Your Financing Needs This section is where you will make your funding request. Based on everything in the business plan, list your proposed sources of funding, as well as how you will use it.

Simple Business Plan Template

Download Simple Business Plan Template

Microsoft Excel |  Microsoft Word | Adobe PDF  | Smartsheet

Use this simple business plan template to outline each aspect of your organization, including information about financing and opportunities to seek out further funding. This template is completely customizable to fit the needs of any business, whether it’s a startup or large company.

Read our article offering free simple business plan templates or free 30-60-90-day business plan templates to find more tailored options. You can also explore our collection of one page business templates . 

How to Write a Business Plan for a Lean Startup

A Lean startup business plan is a more Agile approach to a traditional version. The plan focuses more on activities, processes, and relationships (and maintains flexibility in all aspects), rather than on concrete deliverables and timelines.

While there is some overlap between a traditional and a Lean business plan, you can write a Lean plan by following the steps below:

• Add Your Value Proposition Take a streamlined approach to describing your product or service. What is the unique value your startup aims to deliver to customers? Make sure the team is aligned on the core offering and that you can state it in clear, simple language.
• List Your Key Partners List any other businesses you will work with to realize your vision, including external vendors, suppliers, and partners. This section demonstrates that you have thoughtfully considered the resources you can provide internally, identified areas for external assistance, and conducted research to find alternatives.
• Note the Key Activities Describe the key activities of your business, including sourcing, production, marketing, distribution channels, and customer relationships.
• Include Your Key Resources List the critical resources — including personnel, equipment, space, and intellectual property — that will enable you to deliver your unique value.
• Identify Your Customer Relationships and Channels In this section, document how you will reach and build relationships with customers. Provide a high-level map of the customer experience from start to finish, including the spaces in which you will interact with the customer (online, retail, etc.). 
• Detail Your Marketing Channels Describe the marketing methods and communication platforms you will use to identify and nurture your relationships with customers. These could be email, advertising, social media, etc.
• Explain the Cost Structure This section is especially necessary in the early stages of a business. Will you prioritize maximizing value or keeping costs low? List the foundational startup costs and how you will move toward profit over time.
• Share Your Revenue Streams Over time, how will the company make money? Include both the direct product or service purchase, as well as secondary sources of revenue, such as subscriptions, selling advertising space, fundraising, etc.

Lean Business Plan Template for Startups

Download Lean Business Plan Template for Startups

Microsoft Word | Adobe PDF

Startup leaders can use this Lean business plan template to relay the most critical information from a traditional plan. You’ll find all the sections listed above, including spaces for industry and product overviews, cost structure and sources of revenue, and key metrics, and a timeline. The template is completely customizable, so you can edit it to suit the objectives of your Lean startups.

See our wide variety of  startup business plan templates for more options.

How to Write a Business Plan for a Loan

A business plan for a loan, often called a loan proposal , includes many of the same aspects of a traditional business plan, as well as additional financial documents, such as a credit history, a loan request, and a loan repayment plan.

In addition, you may be asked to include personal and business financial statements, a form of collateral, and equity investment information.

Download free financial templates to support your business plan.

Tips for Writing a Business Plan

Outside of including all the key details in your business plan, you have several options to elevate the document for the highest chance of winning funding and other resources. Follow these tips from experts:.

• Keep It Simple: Avner Brodsky , the Co-Founder and CEO of Lezgo Limited, an online marketing company, uses the acronym KISS (keep it short and simple) as a variation on this idea. “The business plan is not a college thesis,” he says. “Just focus on providing the essential information.”
• Do Adequate Research: Michael Dean, the Co-Founder of Pool Research , encourages business leaders to “invest time in research, both internal and external (market, finance, legal etc.). Avoid being overly ambitious or presumptive. Instead, keep everything objective, balanced, and accurate.” Your plan needs to stand on its own, and you must have the data to back up any claims or forecasting you make. As Brodsky explains, “Your business needs to be grounded on the realities of the market in your chosen location. Get the most recent data from authoritative sources so that the figures are vetted by experts and are reliable.”
• Set Clear Goals: Make sure your plan includes clear, time-based goals. “Short-term goals are key to momentum growth and are especially important to identify for new businesses,” advises Dean.
• Know (and Address) Your Weaknesses: “This awareness sets you up to overcome your weak points much quicker than waiting for them to arise,” shares Dean. Brodsky recommends performing a full SWOT analysis to identify your weaknesses, too. “Your business will fare better with self-knowledge, which will help you better define the mission of your business, as well as the strategies you will choose to achieve your objectives,” he adds.
• Seek Peer or Mentor Review: “Ask for feedback on your drafts and for areas to improve,” advises Brodsky. “When your mind is filled with dreams for your business, sometimes it is an outsider who can tell you what you’re missing and will save your business from being a product of whimsy.”

Outside of these more practical tips, the language you use is also important and may make or break your business plan.

Shaun Heng, VP of Operations at Coin Market Cap , gives the following advice on the writing, “Your business plan is your sales pitch to an investor. And as with any sales pitch, you need to strike the right tone and hit a few emotional chords. This is a little tricky in a business plan, because you also need to be formal and matter-of-fact. But you can still impress by weaving in descriptive language and saying things in a more elegant way.

“A great way to do this is by expanding your vocabulary, avoiding word repetition, and using business language. Instead of saying that something ‘will bring in as many customers as possible,’ try saying ‘will garner the largest possible market segment.’ Elevate your writing with precise descriptive words and you'll impress even the busiest investor.”

Additionally, Dean recommends that you “stay consistent and concise by keeping your tone and style steady throughout, and your language clear and precise. Include only what is 100 percent necessary.”

Resources for Writing a Business Plan

While a template provides a great outline of what to include in a business plan, a live document or more robust program can provide additional functionality, visibility, and real-time updates. The U.S. Small Business Association also curates resources for writing a business plan.

Additionally, you can use business plan software to house data, attach documentation, and share information with stakeholders. Popular options include LivePlan, Enloop, BizPlanner, PlanGuru, and iPlanner.

How a Business Plan Helps to Grow Your Business

A business plan — both the exercise of creating one and the document — can grow your business by helping you to refine your product, target audience, sales plan, identify opportunities, secure funding, and build new partnerships. 

Outside of these immediate returns, writing a business plan is a useful exercise in that it forces you to research the market, which prompts you to forge your unique value proposition and identify ways to beat the competition. Doing so will also help you build (and keep you accountable to) attainable financial and product milestones. And down the line, it will serve as a welcome guide as hurdles inevitably arise.

Streamline Your Business Planning Activities with Real-Time Work Management in Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

• Credit cards
• View all credit cards
• Banking guide
• Loans guide
• Insurance guide
• Personal finance
• View all personal finance
• Small business
• Small business guide
• View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

5 Best Business Plan Software in 2022

Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain actions on our website or click to take an action on their website. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

When you’re starting a business, developing a strong business plan will be one of the first steps you take. Your business plan will cover everything from a detailed explanation of your products or services and pricing model to at least three years of financial projections—plus much more. Therefore, whether you’re not sure how to get started or you’re just looking to make the process easier, you may want to turn to business plan software for help.

In this guide, we'll break down five of the best business plan software options—discussing their pros, cons, features, pricing, and more—so you have all the information you need to decide which solution is right for your small business.

Looking for tools to help grow your business?

Tell us where you're at in your business journey, and we'll direct you to the experience that fits.

on NerdWallet's secure site

The 5 best business plan software options

The right business plan software will make the process of writing your business plan much simpler. Like many business software solutions, however, there are a number of different business plan software options out there—each of which has a unique set of features, user experience, and price.

This being said, if you're looking for a place to start your search for the best business plan software, you can explore the five top options below:

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

1. LivePlan

Best overall business plan software.

If you want template-rich, modern-feeling business plan software, then LivePlan may be the right pick for you. LivePlan excels with their user interface, which feels updated and slick, and also offers intuitive, easy-to-use features and options.

Their step-by-step instruction will help you kick things off from the beginning, and you can take advantage of their online learning center to continue to gain business skills.

Affordable plans, including pay-as-you-go option

No long-term contracts or cancellation fee; 60-day money-back guarantee

Modern, intuitive interface; cloud-based, can be used on Mac, PC, as well as tablets

Ability to create unlimited plans in one account; over 500 customizable templates

Variety of business resources including video tutorials, step-by-step instruction, and general customer support

Limited integration options

Challenging to enter your own financial modeling projections

Can be difficult to learn

Ability to create an unlimited number of business plans on one account

More than 500 business plan templates spanning various industries

Integration with Xero and QuickBooks Online

Real-time tracking of financial data with accounting integrations

Ability to export your business plan to Word or PDF

Expert advice and step-by-step instruction included

Performance dashboards for tracking against budgets and sales goals

Ability to create and export a one-page pitch executive summary

Annual plan: $15 per month, billed every 12 months

Six-month plan: $18 per month, billed every six months

Pay-as-you-go plan: $20 per month, billed once every month

2. GoSmallBiz

Best for multiple business management tools in one platform.

Next on our list of the best business plan software options is GoSmallBiz, which is much more than just a business plan software. With GoSmallBiz, you have access to business continuity planning software with features that cover creating a roadmap, working through business and legal forms, building a website, and more.

In this way, GoSmallBiz is great for startups or newer businesses looking to access multiple business management tools through one platform.

Unlimited business consultation and extensive library of online resources

Multiple business tools in one software

Website consultation analysis and business assessment

Industry-specific business plan templates with emphasis on financial projections and statements

Expensive monthly cost compared to alternatives

Limited business plan features

Entire business plan can only be exported to Microsoft Word

Outdated interface

Industry-specific business plan templates with step-by-step building wizard

Ability to create financial statements and projections

Free website hosting and website builder

Customer relationship manager with integration with MailChimp

Digital marketing dashboard with social media and Google Analytics integrations

HR document builder

Corporate minutes writer

Business documents library

Business courses library

Unlimited business consultation

$39 per month, no contracts, free cancellation

Best for simple, fast business plan creation.

If you're looking for free business plan software, Enloop will be one of your closest options—they offer an all-inclusive seven-day free trial, no credit card required. Additionally, unlike some of the other options on our list, Enloop is strictly dedicated to business plan creation, including automated text writing, financial forecast comparisons, and a real-time performance score that tracks your progress.

This being said, if you'd prefer the most straightforward, fast, and simple way to write your business plan, Enloop will be a platform worth considering.

Simple and straightforward software, solely dedicated to business plan creation

Seven-day free trial

Automatic text generation available to streamline the writing process

Affordable plans with annual discount option

Limited additional educational resources

Only one template option

No integration options

Ability to create three business plans with customizable text, images, tables, charts, and over 100 currency symbols and formats

Includes automatic text generation for each plan section that you can then customize

Automatically generated financial statements

Includes financial performance comparison analysis (using three ratios with Detailed plan and 16 with Performance plan)

Real-time performance score to track your progress

Ability to invite users to edit (two with Detailed plan, five with Performance plan)

Pass/fail report and certificate to help you identify issues with your plan

Free plan: Seven-day free trial with no credit card required

Detailed plan: $19.95 per month or $11 per month, paid annually

Performance plan: $39.95 per month, or $24 per month, paid annually

Best for startups looking to acquire funding or find investors.

Part of the Startups.com suite, Bizplan gets top marks for their user interface—it’s intuitive, easy to use, and modern. You’ll work with a step-by-step business plan builder to get exactly what you’d like from your business plan. It may remind you of a modern website builder, since it has drag-and-drop tools to build templates.

Moreover, for one subscription fee, you have access to all of the tools in the Startups.com network, including self-guided courses, how-to guides, masterclass videos, and more. All in all, with a direct connection to Fundable, Bizplan is a top business plan software option for startups looking to acquire funding and find investors.

Subscription gives you access to all Startups.com tools

Lifetime access subscription option

User-friendly drag-and-drop business plan builder

Excellent educational resources

Connection to Fundable great for businesses looking for capital

No free trial

No templates based on industry

No mobile access

Drag-and-drop templates for business plan building

Financial command center to track all business financials in one place

Unlimited account collaborators

Ability to share business plan online with investors

Online resources including self-guided courses, masterclass videos, how-to guides, mentorship access

Unlimited software use for Fundable, Launchrock, and Startups.com

Monthly plan: $29 per month

Annual plan: $20.75 per month, billed at $249 per year

Lifetime access: $349 one-time fee

5. PlanGuru

Best for financial planning and budgeting.

Finally, for some of the strongest financial features among business plan software options, including budgeting and forecasting, you might check out PlanGuru. Whereas the other solutions we've reviewed were first and foremost focused on writing a business plan, PlanGuru is dedicated to business financial planning —providing the tools you need to create budgets, financial forecasts, reports, and more.

Therefore, if you need a software solution that can streamline the financial piece of your business planning processes, PlanGuru will certainly have the most to offer.

Extensive financial tools and detailed forecasting, budgeting, and reporting capabilities

Substantial library of resources

Cloud-based and desktop options

14-day free trial and 30-day money-back guarantee

Expensive, especially for additional users

Only focuses on the financial aspect of business planning; no templates or tools for basic business plan writing

Difficult to use without prior financial knowledge

Cloud-based version of software, as well as locally installed Windows version (desktop version has a few more features)

Works with QuickBooks Online, Xero, and Excel

Budgeting and forecasting for up to 10 years

Over 20 standard forecasting methods

Formula builder to create custom methods

Ratios and KPIs

Dashboard and reporting tools

Help guides, video tutorials, knowledgebase, and live U.S.-based customer support

14-day free trial

$99 per month (additional users $29 per month)

$899 per year (additional users $299 per year)

What to look for in business plan software

Ultimately, it's up to you to decide, which, if any, of the best business plan software solutions on our list is right for your business.

So, if you're trying to figure out how to choose between the various options out there, it might be helpful to compare your top choices based on the following criteria:

Features: As we've seen different business plan software solutions offer different features. You'll want to look carefully at the feature list of any software and determine what features are most important for your business needs. Do you need an extensive library of templates with detailed customization? Would you prefer software that includes an online learning center for business skills? Are you looking for a solution that combines business plan writing with other tasks? It may be useful to list out your ideal feature set, so you can compare individual software plans to that list.

Price: Although you might be able to find some free business plan software options (or at the very least, free trials), in most cases, you'll need to pay a subscription fee to access the platform you choose. Therefore, you'll want to think about what your budget is for this business tool and what type of software is most cost-effective for your needs.

User experience: User experience can vary widely among different business plan software options. You’ll find some programs that are newer or have been recently updated. Others might have the kind of interfaces that felt new years ago but are now pretty out of date—and, subsequently, make them a little harder to use. The right user experience for your needs is genuinely a matter of opinion and comfort—nevertheless, it's worth testing thoroughly testing out a platform to ensure that it can truly work for you before investing in a monthly or annual subscription.

The bottom line

There's no doubt that properly crafting your business plan is important for the future growth and success of your small business. Luckily, the right business plan software should make the process much simpler.

This being said, whether you opt for one of the best business plan software options listed here, or another platform entirely, you'll want to take the time to compare multiple solutions and ensure you choose the one that's right for your business.

As we mentioned, it can be helpful to think about the features you're looking for, your budget, and your user-experience preferences ahead of time—that way, you'll have a set of criteria in mind as you explore different solutions.

Ultimately, perhaps the best thing you can do to find the right software is to actually test out the platforms themselves—either by using a free trial or a money-back guarantee.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

LIMITED TIME OFFER

Ink Business Unlimited® Credit Card

Learn to Build a Better Business Plan

Sample Business Plan Gallery

Browse our library of over 550 free business plan examples to kickstart your own plan.

Browse our library of over 550 free business plan examples.

How to Write a Business Plan

Step-by-step guide to establish the foundation of your business quickly and efficiently.

Step-by-step guide to establish the foundation of your business.

Business Plan Template

Build your business using the proven planning template designed by the experts at Bplans.

Use the planning template designed by the experts at Bplans.

Subscribe to business insights

Stay up to date with the latest business planning, management, growth, and funding trends..

We care about your privacy. See our Privacy Policy .

Popular Downloads

SWOT Analysis

Easily evaluate your competitive position and develop effective growth strategies.

Refine your competitive strategy using a SWOT analysis.

Cash Flow Forecast

Improve the health of your business by easily estimating your business’s financial future.

Estimate and improve the financial health of your business.

Lean Business Plan Template

Fast, simple, and shareable. Start with a one-page plan to grow alongside your business.

Start with a simple one-page plan to grow alongside your business…

Start Your Business

Business Startup Guide

Get everything in order to start your business and write your business plan.

Get everything in order to start your business.

How to start a business with no money

Is it possible to start a business with no money? Check out this proven process to get your business…

Is it possible to start a business with no money? Check out this.…

Startup Checklist

Break down the startup process and check all the necessary boxes.

Estimating Startup Costs

What will it cost to start your business? These are the expenses you will need to consider.

Do you know what it will cost to start your business?

Write Your Business Plan

Business Planning in Under an Hour

Learn how to write your business plan in under an hour.

1-Page Business Plan Template

A faster, more efficient way to develop your business strategy.

Perfect Your Elevator Pitch

Pitch Guide

Learn how to create a winning elevator pitch deck and speech that will impress investors.

Impress investors with a winning pitch deck and elevator pitch.

Elements of the Elevator Pitch

If you're pitching to investors or building a pitch deck, here are the 7 things you need.

Here are the 7 things you need to include in your elevator pitch.

Components of a Pitch Deck

Here are the 11 slides you must have in your pitch deck.

Investor Pitch Template

Start your pitch off right with a proven pitch deck template.

Get Your Business Funded

Funding Guide

Learn how to prepare your business plan and pitch to secure funding for your business.

Prepare your plan and pitch to secure funding for your business.

Ways to Fund Your Business

When it comes to funding, there isn't a one-size-fits-all method. Here are your options.

Find out what funding options are available for your business.

Grow Your Business

How to Grow Your Business

Growing your business can be just as difficult as starting. Here are proven ways to grow.

Try these proven methods to continue growing your business.

Grow Using Your Business Plan

Turn your business plan into a growth-oriented business strategy.

Set Clear and Actionable Goals

Grow your business by setting clear goals and establishing key metrics for success.

Learn to set clear and actionable goals to grow your business.

How to Forecast Cash Flow

Create a cash flow forecast to help keep your business healthy and plan for the future.

Keep your business healthy using a cash flow forecast.

Tim Berry Blog

Learn from renowned business planning expert and founder of Bplans, Tim Berry.

Business Glossary

Definitions for common terminology and acronyms that every small business owner should know.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

70 Small Business Ideas for Anyone Who Wants to Run Their Own Business

Updated: September 13, 2024

Published: July 12, 2018

A good business idea may seem hard to come by, but with some planning and preparation, you can easily launch a small business to supplement your income — or become your own full-time boss.

Maybe you already have an idea of the business you’d like to start. But while you might feel ready for a new venture and passionate about your idea, you might be looking for some direction.

So, what’s the first step to becoming a successful entrepreneur? Finding a business idea that works for you. In this article, you’ll find dozens of small business ideas you can start from home and scale up as your clientele grows.

To help get you started, here's a list of small business ideas separated into a few sections:

Table of Contents:

• What Makes a Good small Business Idea?

Best Small Business Ideas

Best businesses to start with little money, home business ideas, online business ideas, easy businesses to start, business ideas for students, creative small business ideas, how to start a small business at home, starting a small business: faq, getting started with your next small business venture.

Free Business Startup kit

9 templates to help you brainstorm a business name, develop your business plan, and pitch your idea to investors.

• Business Name Brainstorming Workbook
• Business Plan Template
• Business Startup Cost Calculator

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

What makes a good small business idea?

Not all small business ideas are made equal.

Some require more effort and funding than others, while some can be launched with few resources — or resources you already have. As a potential small business owner, you’ll want to save as much money as possible on training, rent, supplies, and other necessities.

Let’s quickly go over what makes a good business idea:

• Requires little to no training. A good small business idea will ideally leverage your existing field of expertise and require little to no training. That will not only shorten your time-to-launch, but also lessen your expenses, since training courses can cost a significant amount of money and time. Plus, you’ll be more confident offering services that you feel prepared to deliver.
• Requires low setup costs. Your business should be cheap to start. Maybe you only need to purchase a website domain or buy a desk for your garage.
• Requires little hands-on inventory or supply management. A great business idea needs few supplies and little inventory management. If you want to sell physical goods, you can either try drop-shipping or manually make goods in small batches.
• Is based online. The best small businesses are based online and can be carried out from your personal computer. This will automatically lower your commuting costs and give you greater flexibility over your personal and work life.
• Can sustainably be managed by few people. As a small business owner, you won’t have the funds to hire other people to help you run your business — at least not at first. A good business idea should give you the ability to run your business on your own.

Airbnb co-founder Brian Chesky said, “If we tried to think of a good idea, we wouldn’t have been able to think of a good idea. You just have to find the solution for a problem in your own life.”

If you’re like Brian and you’ve already thought about a solution for a problem you encounter in your life — or you’re on the path to doing so — then starting a small business may be in your future. It may also be for you if you dream of clocking out of your nine-to-five job for the last time and becoming your own boss.

Below, I’ve included the best ideas for you to start your small business, with tons of great resources, certification examples, and best-in-class advice to help you get started.

1. Handyman

Image Source

Are you always fixing things around the house? Are you often on-call when friends need small projects completed? Create a website, conduct a competitive analysis to determine what your time and expertise are worth, and turn to the friends you’ve helped before for referrals.

A handyman business is a good idea if you’ve already built a robust set of skills to help others fix up their homes. For instance, if you know your way underneath a sink and water system, you might provide sink fixing services to start and then expand your offerings once you earn more skills.

No certifications are needed to become a handyman, and there are no special education requirements. You might need, however, a license if you’re planning to undertake jobs worth more than a certain dollar amount. Some states might not require this license.

To start your handyman business, we recommend the following resources:

• Handyman License Requirements by State
• The Most Requested Handyman Services
• Association of Certified Handyman Professionals

2. Freelance Copywriting and Content Creator

When you’re a freelance copywriter and content creator, you really do get to set your own standards for the work you do and the companies you work with.

To get started, you'll need to build a strong portfolio showcasing your writing skills. This can include samples of your work from previous projects, blog posts, or even creative writing pieces. In my own experience of putting together decks of freelance work (writing, design, or otherwise), I’d say that Canva is definitely the way to go for this part of the job.

Now, freelancing as any sort of content creator will (obviously) be a rollercoaster ride with ups and downs. Be prepared for inconsistent income, contract changes, and shifts in market trends. However, with dedication, hard work, and a love for what you do, you can enjoy the fruits of your labor quickly.

3. Creative Strategist

Got an eye for design, maybe a knack for storytelling? Perhaps you’re quite good at understanding the ins and outs of consumer behavior. If this sounds like you, you may want to consider transforming your talents into a lucrative business as a creative strategist.

By offering strategic guidance on branding , marketing, and consumer engagement , you can help businesses stand out in a crowded marketplace.

Whether it's developing compelling brand narratives, crafting effective advertising campaigns, or designing innovative marketing materials, a creative strategist plays a pivotal role in a brand’s success.

To enhance your credibility in this space, I suggest pursuing certifications in fields like marketing, branding, or design thinking. The American Marketing Association (AMA), Udemy, and Coursera offer free courses that’ll get you started in no time:

• AMA’s Content Marketing Course
• Coursera’s Branding Course
• Udemy’s Creative Advertising Course

4. Sewing and Alteration Specialist

People will always need clothing hemmed and buttons mended — and you could be the person to do it. If you love sewing and have a sewing machine at home, start by offering simple services like those mentioned above and expand your repertoire to dressmaking and design as you build a customer base and demand.

You don’t need a special license or degree to begin a sewing and alterations business, but it’s essential to build your skills so you can take on more complicated projects. High-value clients will want to customize complicated items of clothing such as suits, pants, gowns, and dresses. That’s where you’ll see the highest potential for profits.

Altering these items requires special skills, however. A few courses you might consider include:

• International Open Academy's Tailoring Course for Beginners
• Jackson Sewing Academy’s Basic Alterations Course
• American Bespoke Tailoring Academy’s Programs

You’ll also need to shop for sewing supplies of all colors to accommodate your clients.

5. Freelance Developer

From building websites for other small businesses to providing technical support for certain projects, quality web development is in high demand right now. As a web developer, you‘ll naturally have a technical skill set. Distill your knowledge and expertise so customers who don’t have your experience are able to understand what it is you'll be helping them achieve.

To help with this, test your messaging on friends and family who don’t have a firm understanding of the work you do. If they’re able to summarize what you do, your messaging is likely effective among people outside of your industry. You can start finding your first freelance contracts by visiting different freelance websites.

Unlike a few other options in this list, a freelance developer does need some training to launch a successful business and start taking on projects, but if you’re a beginner, don’t worry. There are plenty of boot camps to get you up to speed with either full-stack or front-end web development. Some of these boot camps are even offered through accredited tech schools.

Some boot camps you might consider include:

• Coding Dojo
• Fullstack Academy
• Georgia Institute of Technology Coding Boot Camp

These courses do vary in price, so be sure to complete lots of extensive research to find one that fits you and your budget.

6. Personal Trainer

Offer in-home consultations, personalized nutrition and exercise regimens, and community boot camps to get the word out. Don’t forget to populate an Instagram feed with inspirational quotes, free exercise videos, and yummy snack ideas as well — it’s a common way for fitness gurus to build their brands in our digital world.

If you choose to go this route, it’s OK to start small at first, then scale up. For instance, MOURfit is a personal training business in Indianapolis that started in a shared gym, then grew to a private gym that offers group fitness, personal training, and nutrition services.

To start a personal training business, you’ll need a certification. If you already earned a degree in an unrelated discipline, I recommend starting with the NASM-CPT certification , which is nationally accredited and only requires a high school diploma or GED. You can also get a Bachelor’s degree in physical and exercise science — here’s one example from Emory & Henry College .

7. Freelance Graphic Designer

Set your own hours, choose your projects, and build a portfolio and business you’re proud of. Sounds amazing, right? From website design to blog graphics and more, many companies seek out experienced graphic designers for support on a variety of projects.

And the good news? There are no special education requirements for becoming a freelance graphic designer. However, I recommend seeking a credential (like SAIC’s graphic design certificate or RISD’s graphic design certificate ) or an Associate’s degree in design so you can confidently present your portfolio and complete your first few projects.

If you’re just starting out with graphic design, try these tips and trick s that are ideal for beginners. If you’re more experienced but need to build your portfolio to attract clients, these prompts will get your creativity flowing in no time. I also recommend reviewing other people’s work on portfolio websites to get a feel for what is “trendy” and receive feedback as you grow your small business.

8. Life/Career Coach

If you have experience navigating career, personal, and social transitions successfully, put it to good use as a life or career coach. Many of us are looking for guidance in our careers — and finding someone with the time to mentor us can be tough.

Life/career coaches don’t come cheap, but they are able to offer clients the intense and hands-on training and advice they need to make serious moves in their personal and professional lives. After all, everyone needs some uplifting advice from time to time.

To start your life/career coaching business with confidence, you can look for a certification program (like the Life Coach School’s or Diane Hudson’s ), then apply your skills as you acquire new clients.

Looking for inspiration? Nariah Broadus has dedicated more than 20 years to helping people create better working environments and navigate change successfully as a career and leadership coach. Check out her story for more inspiration to get started with this small business idea.

9. Resume Writer

Creating a resume, cover letter, and — when required — portfolio for a new job can be tough and time-consuming. That’s why many people hire help. Here’s where you could potentially come in.

As a resume writer, you’d assist clients with tailored resumes, beautifully edited cover letters, and carefully-crafted portfolios that make it impossible for employers to ignore. And if you’re feeling nervous about writing resumes from scratch, you can use the templates below to get started.

A resume writing business is economical, has few overhead costs, and has few educational requirements. Now, I still recommend having an Associate’s or Bachelor’s degree and a few resume samples on hand. If you still feel that you need to brush up on your resume writing skills, you can take a course like Coursera’s or LinkedIn Learning’s .

Once you’ve gotten resume writing down, you can expand your business to include cover letter writing and even offer career coaching services in conjunction with these services.

10. Freelance Writer

If you have writing skills , there’s someone out there willing to pay you for them. Write blog posts, magazine articles, and website copy galore — just make sure you have a body of work built up to share with potential clients. Even if you create a few sample pieces to have on hand, they’ll help exhibit your work and attract new business.

To become a freelance writer, it’s essential to choose a specialty. For instance, you might choose to only write for publications in the healthcare industry (maybe because you were previously a healthcare worker) or focus on lifestyle publications. Whatever the case, specializing will help you find your niche market and gain confidence as a new freelancer writer.

There are no educational requirements for freelance writing, but you do need strong writing skills. It also helps to enjoy writing. While certification may be beneficial, getting practice and writing every day is more important. Try these writing prompts to start.

11. Landscaper

Mowing, tree-trimming, and seasonal decor are all neighborhood needs. If you have or can acquire the equipment, a landscaping business could be your next lucrative affair. It’s also a great choice if you enjoy doing it for your own home and have a good eye for landscape design.

The good news is that you can start small. For instance, you could offer your neighbors seasonal planting services and start with a few perennial plants, or simply offer mulching services.

To grow your landscaping business, you should consider taking some formal training. The following organizations offer courses:

• New York Botanical Gardens

After completing a course and getting enough experience, you can apply for a certificate from a landscaping organization. While a certificate isn’t mandatory to work in the field, it can build your credentials and help you make industry connections to take your landscaping business to the next level. The Association of Professional Landscape Designers offers one potential certificate you could pursue.

Some states require licensure, especially if you’ll be using pesticides and fertilizers. Don’t forget to review the requirements for your state.

12. Videographer

Video production requires you to have invested in the equipment up front, which can be quite expensive. But that’s also what makes your services so valuable. Make sure you have a reel of your work to share or create a website with several selections of your work available for interested viewers.

There are no educational or licensure requirements for starting a video production business. As with writing and other creative arts, though, it pays to specialize. Real estate videos differ radically from wedding videos, and wedding videos differ radically from in-studio interviews and testimonials. By assessing what type of videography you want to specialize in, you target a highly specific customer who’ll benefit the most from your services, and you can also skill-up more effectively in one shooting style.

While you can find general classes on videography, you should consider taking a class in the type of videography you’d like to do. For instance, you could take The Complete Wedding Videography Course .

Hot tip: If you’re interested in specializing in video marketing, check out The Ultimate Guide to Video Marketing and download our starter pack below.

13. Photographer

Getting started as a photographer is easier than you think.

First, enlist some family, friends, maybe your pet, for test shoots. As you build a body of work, ask for referrals and reviews. Photography businesses often grow by word of mouth, so create an Instagram or TikTok page where you can tag recent clients (or make your work go viral). Photos where you tag those clients will show up in their friends’ newsfeeds, where they can view your work. But similar to a video production small business, you’ll want to niche down. Will you do product shoots or portraits? How about wedding or fashion photo shoots?

Once you decide what sort of photograph to specialize in, you’ll be able to create a body of work that most accurately represents your strengths.

There are no educational or licensure requirements for starting a small photography business. Still, I recommend investing in a few photography courses, especially if you haven’t used your camera in a while. Some courses you might start with include:

• Cornell’s Digital Photography Certificate Program
• New York Institute of Photography’s Course

From there, seek courses that help you build skills in your chosen specialty. Also, purchasing a good backdrop and lighting kit ( Amazon has great beginner options) are a definite must, too.

14. Bed and Breakfast Owner

This is another business venture that will require you to research the correct licensure from your state, but it will be well worth it to see your dreams come true. Consider what guests will be traveling to your area and create special packages and themed stays that coincide with their interests in your locale.

To start a bed and breakfast business, you’ll need a physical business location and a small staff for maintenance, customer service, and upkeep. For that reason, I recommend it if you have startup funds to start your business. (Don’t have any? Here’s how to start crowdfunding to launch your new business .)

A successful bed and breakfast business will also need an SEO-optimized website with a hotel booking system. If you create your website on the WordPress platform, you can easily create a B&B website using a hotel booking plugin — so there’s no need to code the booking form from scratch.

With Airbnb and hotels stealing market share, the competition is tough in the bed and breakfast space, so I recommend providing a unique angle to the stay. As mentioned, the stays can be themed — maybe your B&B is a vintage home with all original furniture, or maybe you offer traditional fare from your homeland.

15. Clothing Boutique Owner

If you dream of building your own fashion empire, why not start with a local boutique? Build buzz with impressive clothing styles, inspiring social media accounts, and heavy community involvement. While you can open a physical store, you can easily start online — and if that proves profitable, you can open up a local shop.

There are a few ways you can start a clothing boutique. First, you can make the clothes yourself if you already have experience in fashion design or know how to sew, knit, and curate colors and patterns.

Alternatively, you can design certain aspects of the clothing — such as a graphic or a logo — then send it to be printed on-demand at a local print shop when orders come in.

Lastly, you can dropship the items from a warehouse you’ve partnered with. This method is less reliable because there’s less quality assurance for each item, especially if you never visit the warehouses yourself. Regardless of your chosen method, starting a clothing boutique is highly doable, and you don’t need to have a fashion degree (though it certainly helps).

Take some inspiration from Sleep Ova , a luxury loungewear boutique based in Los Angeles, CA.

16. Specialty Food Store Owner

Gourmet foods, cheeses, sake, wine — you name a food, there’s a specialty food store out there for it. Put your passion for exotic olive oils to good use and open a store like American Provisions where you offer the kind of expertise and selection your audience couldn’t dream of getting from their local grocer.

To start your specialty food store, you’ll want to curate and source the items from makers that you love and trust. Ask around your community to find local makers of the food you want to sell, and the makers will likely be open to a partnership, especially if they get a cut of the profits.

When it’s time to sell, you’ll want to find a physical location, but if that investment is too high, you can start by setting up stalls at food festivals and local markets. Or you can go the ecommerce route and sell the products through your website, taking care to carefully pack perishable items.

17. Food Truck Owner

Always dreamt of owning a restaurant but not quite ready to take the plunge? Test out your concepts with a food truck. It’s a great way to become familiar with food and restaurant licensing in your state, see what people like and don’t like, and build a ravenous following before ever opening or investing in a brick-and-mortar location.

Food trucks will require a larger investment, but thankfully, you can rent the truck itself — the Food Truck Group and Roaming Hunger are two potential leasers you could look at. The cost will be high, so I recommend renting one in preparation for an event such as a food festival or concert. There, you’ll get to test out the popularity of your cuisine and see if the food truck business is right for you.

Taco Nganas , a taco truck in Memphis, TN, started with one food truck and expanded to three, building a loyal customer base along the way.

18. Car-detailing Specialist

The devil is in the details, and you can be too. Car-detailing services that travel to the client are convenient for busy people who can’t find the time to run through the car wash. With this business, your clients only have to pay, and the service will be done for them before they know it. Just make sure you have the flexibility, transportation, and equipment to take your business on the road.

There are no educational requirements for car detailing, but you should still take a course such as Auto Finesse’s detailing training to learn core concepts and brush up on your skills.

To get your car detailing business off the ground, you’ll need an SEO-optimized website and a way for customers to book online with you. Before you take that step, however, consider listing your services on websites like Angi , Thumbtack , and even Nextdoor.com so you can get your first local clients.

Don’t have a lot of money to start your business? Check out the ideas below.

1. Translator

Speak a foreign language? Start a translation service. Consider specializing in a specific genre of translation, like medical or financial translation, as you might be able to fill a niche need in your community.

To become a translator, you should have a rock-solid grasp of two languages — ideally, you’ll be near native level for both. You don’t need special credentials to become a translator, but a certification (such as from the American Translators Association ) will legitimize your business and help you get clients.

Prior to gaining a certification, you can also pursue an online certificate, which will teach you the basics of translation. Some providers include:

• University of Massachusetts Amherst
• The University of Arizona
• University of Georgia

2. Garden Designer

Many people have the willingness to do the dirty work in their backyards, but few have the know-how to complete the first part of this process — designing and planning the backyard space. Draw up the designs for your clients’ outdoor spaces and let them do the actual digging.

But you can also offer installation services, or hire your own contractors to fulfill the design.

To become a garden designer, you should seek at least one credential so you’re well-versed in the basics and prevent damage to a client’s landscape. The American Academy of Garden Design offers courses and certificates that start at $450. A cheaper option is New Skills Academy’s Garden Design Certification ($120).

Remember, the goal is to start a business for cheap, and a certification can have a high ROI after you book your first few clients for garden design.

3. Travel Planner

The time of the travel agent might be passing, but people are still looking for those with a flair for more nontraditional travel coordination. If you always plan the perfect vacations complete with beautiful hotels, the ideal location, and a bevy of delicious restaurants lined up for every evening, consider advertising your services as a more modern approach to travel planning.

You don’t have to only plan trips for individuals, either. If you’re experienced enough, you can even start a group travel company, like Art N Soul Escapes .

You can become a travel planner by first volunteering to plan a few trips for your family and friends. Try it and see if you like it. Once you feel like you’ve gotten a good taste, attend a travel planner program and get certified. Some options include:

• The Travel Institute Training & Certification Program
• Penn Foster Travel and Tourism Specialist Diploma

You can also seek employment at a travel agency first, then strike out on your own once you’ve learned the basics.

4. DEI Consultant

Passionate about creating inclusive and equitable spaces? This could be a great foundation for starting a DEI (Diversity, Equity, and Inclusion) consulting business. By offering tailored DEI strategies, workshops, and training programs, you can help organizations cultivate inclusive cultures and foster a sense of belonging.

To get started, consider volunteering with non-profit organizations in your community or joining professional organizations focused on diversity and inclusion. Then, from there, you can continue to enhance your skill set by taking 100% online, 100% free DEI programs, such as:

• Coursera’s ADP DEI Course
• LinkedIn’s LinkedIn Learning DEI Course(s)
• Oregon State University’s DEI Course

5. Personal Chef

We all love to eat, but few of us have the time or energy to cook healthy, delicious meals. Advertise your services to local families and businesses alike. To save on start-up costs, consider scheduling certain groups of clients together — say, vegetarians — so you can cook larger quantities of the same dish.

You can also begin by selling food in batches at local farmer’s markets or via a food truck. Once you’ve generated some awareness, you can begin taking on clients. Alternatively, you can start a delivery meal prep service by cooking 5 to 7 days’ worth of meals for clients.

Chef Paul’s mouth-watering dishes are available to clients across the country. His clientele niche consists of athletes, corporate businesses, and local gyms.

6. Property Manager

Many people maintain properties they don’t live in — often based in different cities or states. As a property manager, you can help a property owner ensure their home is well taken care of, handle small fixes as they arise, and serve as a liaison to renters. It’s helpful if you have a background in real estate.

This option is a great fit if you have stupendous organizational, administrative, and customer service skills. As a property manager, you’ll be handling everything from screening potential tenants to collecting rent.

To become a property manager, you must first complete coursework in your desired state. I recommend working at an existing property management company to get your foot in the door. Once you’ve learned the basics, you can then start your own property management business.

7. Hair Stylist

If you have a flair for creating stunning hairstyles and a genuine love for helping people look and feel their best, becoming a professional hair stylist may be for you.

Firstly, enrolling in a cosmetology school is essential. Most states require a cosmetology license to operate a legitimate hair styling business. That said, look for programs that offer comprehensive training in both basic and advanced styling services. Additional certifications in specific areas like hair extensions, textured hair, or bridal styling can set you apart.

By offering services such as hair cutting, coloring, and styling, you can build a loyal clientele quicker than you like. Start by offering your services to friends and family to gain experience and build a portfolio. You can even consider partnering with local salons chains (like Ulta Beauty or Great Clips ) or photographers to expand your clientele.

Remember: Building a successful hair styling business requires not only technical skills but also strong customer service skills and business acumen.

8. Interior Designer

Similar to landscape design — many people can buy the furniture and home decor they need to fill their rooms, but few know where to start. Building a portfolio might take some time, but documenting your projects and sharing them online can build a fanbase beyond your wildest dreams.

To start an interior design business, we first recommend trying your hand at decorating your friends’ homes and working with their vision and specifications. One big aspect of interior design is providing fantastic customer service and knowing how to fulfill a client’s design vision while employing your interior design expertise.

You can then take an interior design course to round out your knowledge, such as the one offered by The New York Institute of Art and Design .

Need inspiration? Check out Sandra Cavallo’s interior design Instagram account.

9. Nonprofit Owner

If you dream of devoting your life to a cause you believe in, it might be time to start a nonprofit. You’ll need to incorporate your business and file for 501(c)(3) tax-exempt status — and then you’ll be required to meet ongoing standards of compliance, but the payoff is making a meaningful impact on a cause you believe in.

The best thing is that you can begin a nonprofit easily from home, even before filing for 501(c)(3) status. First, create a nonprofit website (ideally with a .org top-level-domain). Define your mission and goals and determine how you’ll execute your non-profit activities. For instance, if you’re raising money to buy books for local schools, who will deliver them? Which retailer will you use? Start small, then expand.

After that, apply for exempt status so you’re not taxed like a regular business. The profit margins may be smaller, but the job is endlessly rewarding.

10. Color Grader

Got an eye for color? You might be onto something. Color grading is all about transforming footage from okay to awesome. If you're a visual whiz and love playing around with colors, this could be your ticket to a cool career.

Start by practicing with free editing softwares like CapCut Pro or Video Star , and building a portfolio of your work. Share your creations on Tik Tok or Instagram Reels to get noticed.

While there’s no strict certification path, learning color theory and mastering color grading software like DaVinci Resolve is a must. YouTube tutorials can also be a great starting point.

And hey, don’t be afraid to reach out to established colorists for advice or even an internship. Building relationships in the industry can really help you get your foot in the door.

11. Consultant

If you have significant experience in or knowledge of a specific subject, consider becoming a consultant. Perhaps you’re an expert at hiring practices, have a knack for SEO , or have led multiple sales teams to six-figure success. Identify your expertise, market yourself as a consultant, and charge the going rate.

Some consulting industries are more competitive than others, so be sure to complete your research before starting a small consulting business. One way to find out how competitive a consulting niche is by doing keyword search . If your target niche is highly searched or is already dominated by big companies, you may have a harder time breaking in. You can use keyword research tools to uncover keyword volume and local demand.

If there’s room for you to enter the market, the next step is to land your first clients. Be sure to participate in local networking events covering your niche and reach out to potential prospects through cold calling and emailing. Investing in dedicated sales software can also help measure and improve your emailing strategy, as well as keep track of worthwhile leads.

12. Event Planner

An event planning business is an excellent choice if you have great organizational and interpersonal skills, and it’s relatively cheap to start. You might choose to specialize in a specific type of event — like weddings or company meetings — or set yourself up as an event planner of all trades.

The good news is that event planners are always in demand. It’s not an easily automated job, so this small business idea is set to thrive regardless of the digital landscape. To start, you’ll want to look for a platform that will easily allow you to advertise your availability, such as event planner directories like Eventective and WeddingWire .

If you’re highly organized, detail-oriented, and have experience planning large events, it might be time for others to benefit from your skills.

13. Personal Assistant

Personal assistants help business owners and executives take care of administrative tasks. To launch a freelance personal assistant business, you should leverage networking opportunities on LinkedIn and attend small business events at local chambers of commerce. Most local business owners might not even know they need a personal assistant until you market your services to them.

If you’re an organized, highly-detailed person, the life of a personal assistant might be for you. Don’t want to be tied to one office or person all day, every day? Consider becoming a virtual assistant, which allows you a more flexible work environment.

To become an assistant, choose a niche — will you be helping women business owners specifically? Do you have a specific field of expertise, like bookkeeping? A website can also go a long way, and be sure to print business cards for you to hand out during networking events.

14. Consignment Shop Owner

If you have an eye for style but don’t want to invest in the inventory of a brand-new boutique, consider starting a consignment shop. It will allow you to curate a collection of clothing that matches your goals and aesthetic without the overhead of a boutique selling entirely new garments.

The beauty of a small consignment business is that you can now start one online. You can sign up on a platform such as Poshmark , Depop , and even Etsy , then easily start selling your own used fashion from home.

Once you’ve defined your niche — such as vintage clothing, unique locally made art, or colorful shoes — you can begin sourcing new products from your local stores and thrift shops.

15. Caterer

If the personal chef gig is too restrictive for your schedule, consider catering instead. Pick your projects, work on fewer but larger events, and hone in on your time management skills.

Becoming a caterer is a natural step for those who are used to cooking for large events — for instance, you may have already catered your friend’s wedding or brought a 20-person meal to a potluck (that counts, too!).

It’s essential that you have enough temperature-regulated storage for the meals prior to each event, and that you arrange for reliable, temperature-controlled transportation to and from your home kitchen. Alternatively, you can lower your costs by inviting customers to pick up their order at your home.

16. Nail Technician

This one may be a bit controversial but (regardless of how you feel about it) it’s actually one of the most popular services/businesses to date.

If you’re all about attention-to-detail, exercising tons of creative freedom, and building close-knit relationships with clients, designing beautiful nail sets as an at-home nail tech could be the perfect way to turn your passion into a profitable venture. With the flexibility to set your own hours and work from the comfort of your own home, this career path offers a great balance between work and life.

To get started, you'll need to invest in some essential equipment, such as a manicure table, UV lamp, and a variety of nail polishes and tools. Consider taking a nail technician course ( Empire Beauty School may be a great place to start) to learn the latest techniques and ensure you’re providing top-notch service to your clients.

Additionally, building a strong online presence through social media and a website ( Vagaro is what’s popular these days for independent esthetic businesses) can also help you attract new customers and showcase your skills.

However, with this business idea (just like with most business ideas), you should know that building clientele takes time and effort. I recommend starting off with offering discounted nail sets.

With dedication and hard work, you can 100% turn your at-home nail tech business into a thriving and rewarding career.

17. Boutique Agency Owner

What’s your specialty? Whether it’s marketing, social media, or PR, it might be time to start your own agency. Many other small businesses need this type of help but don’t have the resources or volume to necessitate a full-time position.

To start an agency, you would ideally have worked in your specialty for a number of years. You should also be prepared to interface directly with clients, fulfill their requirements, and temper their expectations (if they want results in an unreasonably short amount of time).

Consider building a small team and learn from other entrepreneurs who’ve successfully started their own agencies, like Duane Brown of Take Some Risk .

18. Coffee Shop Owner

Turn your caffeine addiction into something a little more lucrative. Opening a franchise or buying an existing shop are lower-risk entry points to the coffee game, but they usually require a little more cash upfront. Starting a shop from scratch requires more planning and work — but it also maximizes your earning potential in the future.

A coffee shop is an excellent fit if you already have a full-time remote job and wish to supplement your income with a small business. You can manage the coffee shop as you work at one of the tables, but be sure to have the budget to hire an experienced barista who can pick up the slack.

If you would like to open a coffee shop and run it full-time on your own, you’ll need to undertake barista training, understand worldwide coffee sources, and have excellent customer service skills.

19. Moving Company

A truck, moving equipment, manpower, and the correct permits and insurance are the building blocks of starting your own moving company . Before you buy your first fleet of trucks, however, start small with a moving van and keep your costs low.

Still sound like too much of an initial investment? Consider offering packing services only, which have a much lower financial barrier to entry. You can partner with moving companies and offer to do their packing, or have them refer clients to you.

You could even take a niche approach to the industry as Astro International has by offering international moving services.

20. Home Staging

If you have a flair for interior design, a staging service might serve as your creative outlet and professional calling. You can build a portfolio with little initial investment by staging homes using the owner’s existing furnishings and decor. Most stagers eventually build up an inventory of furniture as they become more established and network with area realtors.

To get your first home staging clients, you should first rely exclusively on networking. Find your local realtors’ association and attend their events with business cards handy. Once you’ve gotten your first clients and built your portfolio, you can begin posting your designs on your home staging website.

If you don’t yet have enough experience, be sure to pursue an interior design course before opening this small business.

Free Business Plan Template

The essential document for starting a business -- custom built for your needs.

• Outline your idea.
• Pitch to investors.
• Secure funding.
• Get to work!

These home business ideas give you a few more business options that are either based at home or online.

Frontend, backend, and every type of code in between, this skill requires no in-person interaction with your clients. But one skill you’ll want to carry over from the in-person world for this type of business is active listening. It can be easy to zone out while building a product, but developing a connection with the client is just as important as developing the code for their website.

If you keep the client top of mind when you can’t be around physically, you can ensure that you’re meeting their development needs with your coding work.

2. Vending Machine Owner

Since 2015, the growth rate for vending machine businesses has increased 1.4%. Even as social distancing restrictions are still in place, this business can still be lucrative if you choose the right locations. High-traffic is key — places like hospitals, schools, and community centers are smart places to start placing your machines to generate enough revenue to cover cost and turn a profit.

3. Social Media Manager

If you're always up-to-date on the latest trends and can whip up an engaging post in two seconds flat, social media management could be your calling.

As a social media manager, you can use your skills to manage the social media accounts for companies and even individuals. Influencer marketing has become more common and many influencers rely on marketing agencies or employees to help them run their social channels.

And let's not forget about AI! It can be a total game-changer for scheduling posts, analyzing audience data, and even generating content ideas.

According to HubSpot’s 2024 Social Media Marketing Report , 51% of marketers say generative AI is most helpful in creating social media posts (i.e., copy, content calendars, etc.), and 58% say that's what they mainly use generative AI for. Check out the chart below for some additional insights that may skew you towards pursuing social media management professionally:

6. Voiceover Artist

Speaking of podcasts and videos, many content creators recognize the value and level of professionalism that great voice talent can bring to a project. There are gigs out there for podcast intros/outros, narration for explainer videos, or even voice work for audiobooks.

7. Dog Walker, Groomer, or Trainer

Licensing and insurance will be the two most important factors in opening a dog walking, grooming, or training business, but your canine colleagues will surely make up for the initial red tape. To test the waters before jumping in, consider walking dogs through companies like Rover. Ready to run your own show? Consider a franchise like Dogtopia .

8. Food/Restaurant Reviewer

Hey… if Keith Lee can do it, you can, too.

If you’re a foodie with a passion for sharing your culinary experiences, starting a food reviewing business could be a delicious way to earn extra income. Whether you want to focus on local restaurants, specific cuisines, or niche food trends, there’s sincerely something for everyone in the world of food reviewing.

To get started, consider building a strong online presence through a blog ( Substack or Medium.com have been hot recently), social media channels ( Instagram Reels or YouTube Shorts ), or a dedicated food reviewing website. Share your honest and informative reviews, accompanied by high-quality photos and videos. Then, as you build your audience, engage with them by responding to comments and participating in online food communities.

As you build your reputation, you can explore opportunities for collaborations with restaurants, food brands, and other food influencers. Additionally, you might even consider offering consulting services to restaurants. As a food influencer, the world is really your oyster. All puns intended.

If you want a business idea that you can run entirely online, check out the ones below. These ideas are ideal for those looking for a passive income stream. In other words, you shouldn’t need to do too much manual work to launch these businesses from your home or preferred business location.

1. Become an online reseller.

To become an online reseller, all you need is some business savvy and some funds to invest in product stock from manufacturers — or, of course, the willingness to sell your own used items. Generally, this is a low-touch but high-performance way of creating a passive income online business.

Online resellers usually use a platform, such as Facebook Marketplace or Amazon Sellers, to sell either their own or manufacturers’ stock. The benefit of using Facebook Marketplace is that you can begin today with your own Facebook account, and simply list items that you already own.

Interested buyers typically drive directly to your home for pick-up — but if you’re not interested in human interaction, you can leave it outside and have the buyer pay via an online platform.

But if you’re not too crafty, you don’t need to create full-on journals or beautiful art prints, either; you can create templates for <a href=" https:="" www.canva.com="" creators="" "="" rel="noopener" target="_blank">marketplaces such as Canva. There, folks are able to customize a base design to their specifications, so you don’t have to worry too much about creating something specially beautiful — it’s more about functionality and customizability.

AI can be revolutionary for this small business idea, too. It truly can help you with everything, from creating product descriptions to designing eye-catching graphics. Plus, AI-powered tools embedded in design programs (wink wink, Canva) can help you create designs quickly, without hassle.

If you plan to create digital products that buyers can print at home, think about printing specifications, such as recommended paper size, paper weight, PPI (pixels per inch; a higher PPI results in better print quality), and so on. It’s essential to create a positive customer experience, even if users are ultimately responsible for what the final result looks like.

8. Publish a subscription-based newsletter.

I’ve already discussed becoming an independent author, but if long-form writing, such as novels, seems out of reach, you can always go for something much shorter and simpler: Newsletters. And the best part about paid newsletters is that you typically don’t need to have a separate website and blog; instead, you can sign up on a platform and begin publishing right away.

A website can, of course, benefit you, but the core of your revenue will come from the newsletter itself.

With newsletter monetization platforms such as Substack or even Patreon , you can publish shorter content that features your opinion, experience, and expertise. I recommend pairing this small business idea with a robust social media marketing strategy , where your followers can learn more about you and be swayed to subscribe to a gated newsletter.

Choose a niche you’re passionate about, and this online business idea can feel less like work and more like a profitable hobby.

9. Create an online course.

If you want to monetize your expertise a little further for your online business, then creating an online course is the best choice.

To create a course, you’ll need to sign up on an online course platform such as WordPress or Teachable , sketch out a curriculum, film your lectures, and create worksheets and guides. You can be as hands-on or as hands-off as you’d like, but to make this online business as passive as possible, you’d ideally record all your lectures at once and allow users to access them by paying a premium fee.

If you’d like to try your hand at it first, you can try publishing a course on a platform such as Udemy and see if it feels viable to you. To become an online course teacher, you don’t need a specific level of education, but you should have a strong grasp on the material you’re teaching and a strong set of customer service skills , as well as software to effectively handle inquiries or course refunds.

10. Transcript videos, shows, and podcasts.

A freelance transcription business is an excellent idea for those who speak only one language and are passionate about improving communication. Transcribers listen to speech, write it out — usually verbatim — and deliver it to the original publisher in an organized document.

Oh, and AI can definitely boost your productivity here. It can automatically generate a basic transcript, which you can then clean up and polish. It's like having a super smart assistant to speed up the process. Plus, with AI extension tools like Otter.ai and Riverside , you can handle more projects and earn more money.

This small online business is a good fit for those who are looking for a part-time side business. You should be able to type quickly and have a good listening ear. Indeed has listed the top transcription companies where you can get your foot in the door.

Once you understand how the industry works, you can consider opening your own small transcription business and offering services on freelancer marketplaces such as Fiverr or Upwork .

Whether you’re looking to start your venture today or you simply don’t want to jump through the normal hoops of launching a small business, the below ideas are extremely easy to start — so easy, all you’ll need to do is sign up on a website or tell your friends about your services.

1. Vacation Host

Have you ever used a home-sharing service instead of a hotel? You could make a living by hosting visitors in your own home or renting out a room. Consider becoming a host with companies like Airbnb .

To become a vacation host, you don’t need any special skills except friendliness, courteousness, and agility (in case of guest emergencies or language barriers). A customer service course will prepare you to welcome guests and give them a pleasant stay.

You’ll need to invest in supplies and toiletries, such as new bedding and one-time soaps and toothbrushes, but the overhead is relatively small, and you can stop at any time.

2. Pet Sitter

Do you really, really love pets? Consider becoming a pet sitter. While the pet's owners are away on vacation, either host their pet at your home or make visits to their home. Join a pet sitting service like Wag or Rover to get started.

If you start a pet sitting business, be sure to have some experience with dogs, cats, and other household pets. You should also choose a niche based on timing. For instance, do you prefer long-term arrangements? You can market yourself as an excellent vacation pet sitter. Do you only do single afternoons, or only on weekends? You can pull in clients by telling them you’ll take care of their pets during their dates or weekend trips.

3. Rideshare Driver

If you didn’t know this already, rideshare driving has become a popular way to earn extra income, offering a flexible schedule and the potential for substantial earnings. So, if you're looking for a low-investment business venture that allows you to be your own boss, it might be a great fit.

To get started, you'll need a vehicle that meets the requirements of the rideshare platform you choose (e.g., Uber , Lyft ). You’ll also need to pass a background check and obtain any permits or licenses.

Once you’re approved, you can start picking up passengers, earning money, and experiencing the thrill of the open road.

Just don’t get in any accidents.

If there’s a topic you have a heavy interest in, then there’s an audience out there with a heavy interest in it too. blog %20can%20be%20used%20to%20build%20an%20online%20community%20whose%20engagement%20can%20be%20monetized.%20 Affiliate marketing , sponsored content , and co-marketing are some ways to make money once your blog develops a following.

Blogging is one of the most accessible small businesses to start, and there are countless niches to choose from. That said, because there are many blogs online, you’ll need to learn blog SEO and keyword research to ensure your audience finds you. That way, you actually make money out of your blogging efforts.

The great news is that a small blogging business has a ridiculously low overhead. All you need is a custom domain and your time for writing blog posts. Although finding the right topic ideas and outlining your posts may seem challenging at first, especially if you’re new to writing, you can let a blog ideas generator do most of the grunt work for you.

These tools leverage artificial intelligence to help you brainstorm ideas and set up your content structure. That way, you can kickstart your creative juices and begin writing about what you love right away.

5. Financial Advisor

Becoming a financial advisor could be your next calling, especially if you’re good with numbers and people. Imagine guiding folks towards financial security and helping them achieve their dreams. It's a pretty pleasing gig.

To get started, you'll need a solid understanding of investments, taxes, retirement planning… the works. But building trust with clients is the key here, so strong communication skills are also essential.

Of course, you'll need the right certifications to be a financial advisor. Things like the Certified Financial Planner (CFP) designation can really boost your credibility. And don't forget about networking! Building relationships with other financial professionals can open doors and help you grow your client base.

6. Ecommerce Store Owner

Do you create, collect, or curate anything special? Consider starting an ecommerce store and turning your hobby into a full-time job. Whether you need somewhere to sell all that pottery you’ve been making, or an excuse to search for the sports memorabilia you love tracking down, an ecommerce store can make it financially viable for you to pursue your passion.

Starting an ecommerce store is simple and easy. You can set up a shop using an ecommerce website builder , all of which start at a minimal monthly subscription (some even start at free). Be sure to take good photos of your products and write descriptive product pages .

If you don’t have inventory, you can always own an ecommerce store by using dropshipping . Instead of creating and shipping your products yourself, you’ll instead partner with a dropshipping website and have them mail out the orders directly to your client.

7. House Cleaner

With a low barrier to entry, house cleaning can be a great way to start doing what you love — soon. Consider advertising to homes in your neighborhood and get more bang for your buck by earning a few small businesses as clients as well. They’ll usually bring in a higher paycheck for a similar amount of work.

To become a house cleaner, you should be prepared to invest in cleaning supplies and accessories, or be willing to use your own. If you plan to serve small businesses, you should buy industrial janitorial supplies so you can get work done more effectively.

Need some inspiration? This small business cleaning service grew virtually overnight on Instagram after their content went viral during the pandemic.

8. Packing Services Facilitator

Moving is always a pain, and many people hire the entire packing process out. As a packing services facilitator, you’ll be going to people’s homes and packing up their smaller items into organized boxes. To start this business, you must be comfortable with face-to-face contact and with manual labor.

You can begin this business by advertising in your own neighborhood. Once you’re ready to expand, consider partnering with a local moving service that will refer new clients to you. That way, you’ll have a steady stream of clients, and you won’t have to invest in a moving truck (the moving service will take care of that for you).

1. Etsy Shop Owner

Creating novelties by hand is a fun and unique way to start a small business, and you can easily sell them via Etsy . Whether you make jewelry, knitted comfort items, or even custom wigs , there’s probably a market for your products and an Etsy buyer who’s ready to purchase.

This idea is excellent if you’re already an expert in the craft you aim to sell. That way, you don’t need to pursue additional education or certification courses. Once you set up your Etsy store, which is free, tap into your audience with creative marketing on social media and optimize your website using keywords that describe the products you make.

2. Tour Guide

Love the local history of your city or state? Consider becoming a tour guide. Sure, you’ll need to conduct plenty of research to be able to do the job well, but that’s half the fun. Set yourself apart by offering tours that speak to a specific niche of your community’s history.

You can start a tour guide business easily. First, decide what your specialty will be. Some tour guides, like the ones at Freedom Trail in Boston , offer historical walking tours of their town’s most haunted spots while others curate guided foodie tours for guests to get a true taste of the city.

Maybe you love the outdoors and are an experienced backpacker — you can then offer hiking tours. To begin, use a platform such as TripAdvisor or Airbnb, where you can sign up as a tour guide provider. Remember to launch a website, and to file for a sole proprietorship status.

3. Online Class Instructor

Tutoring is often done in-person and with one client at a time. But thanks to remote work software, teaching an online class offers more flexibility than ever for folks interested in educating others.

English is a typical subject for online classes because of how many people want to learn it. But anything that you have a mastery over could be translated to a virtual class. From American Sign Language (ASL) to music theory lessons, virtual teaching is an easy way to spread the wealth of knowledge (and to make money while doing it).

4. Small-Batch Goods Seller

Fun fact: There are many products you can learn how to make at home without any preservatives, chemicals, or toxins, and for cheap.

Candles, soaps, shampoos, moisturizers, and other body/home care products are some examples of unique goods you can create and tailor with custom scents.

By offering high-quality, handcrafted products, you can build a loyal customer base and differentiate yourself from competitors.

5. Makeup Artist

Many people prefer to have a professional do their makeup because they lack the proper products or just the skills. It may be for a special occasion, photoshoot, or video shoot, or another event. But as a professional makeup artist, being able to do a variety of different looks will make your business more attractive to more customers.

You should also consider honing in on a specific niche. For instance, you might do wedding makeup exclusively, or even editorial makeup could be your shtick.

To run a successful makeup artist business, you’ll need to be social media savvy . Instagram in particular is an excellent platform to advertise your services and get new clients. Again, Vagaro is also a wonderful place to promote your makeup artistry.

6. Professional Organizer

A lot of people struggle with clutter or disorganization in their homes and offices. It can be a large undertaking to create organized systems and habits. Grab a lot of storage bins and a label maker and get started.

To become an organizer, you’ll first need to have the chops: Is your own home organized? Do you enjoy making order out of chaos? Then, launch a website to market your services locally. Be sure to create local listings to ensure people find your business, including listings on Angi , Houzz , and Thumbtack .

Meg Golightly, founder at Gosimplified , has made this small business idea into a successful career.

When it comes to exploring creative small business ideas, it’s essential to tap into your unique talents, passions, and interests to help your venture stand out in the market.

Creativity is a powerful tool; with the right approach, you can turn your innovative concepts into successful businesses. Finding inspiration in your passions and strengths is crucial to building a business that resonates with your audience.

Look for opportunities to blend your creativity with market demand by offering unique products or services that cater to specific niches. By aligning your passion with market trends and consumer needs, you can carve out a distinctive space for your business and create a meaningful impact in your industry.

I tapped our awesome Trends & Research experts for outside-the-box ideas to inspire your entrepreneurial journey. Here are some data-backed creative small business ideas to get you started:

1. Branding Consultant

Every company, big or small, needs a strong brand identity to stand out. That’s where you come in. As a branding consultant, you’re the architect of a company’s image, shaping how people perceive and feel about them.

The best part? You don't need a fancy office or a huge team to get started. All you really need is a keen eye for design, a deep understanding of marketing, and a knack for storytelling. With a laptop and a solid internet connection, you can start building your client base.

Now, while certifications aren’t strictly needed to start your branding consultancy, they can definitely boost your credibility. Consider courses or certifications in marketing, branding, or design. Places like HubSpot Academy and Skillshare offer a variety of online courses.

Also, building a strong portfolio of your work is crucial. Even if you haven’t worked with paying clients, you can practice by creating brand identities for your favorite companies. This will not only showcase your skills but also help you refine your ideation process.

2. Crochet/Knitwear Designer

Love getting lost in a good crochet or knitting project? Turns out, your hobby could be your next money-maker. If you’ve got the gift of creating individualistic, stylish pieces, you might be onto something.

Designing your own crochet or knitwear and selling your patterns or finished products could be a super rewarding venture. Imagine seeing people wearing something you created… That's pretty cool, right?

Building a following on social media can be a great way to showcase your work and connect with potential customers. Plus, TikTok is a great place to gather free resources on easy patterns and beginner’s best practices, from preserving materials to where to get the best bang for your buck.

3. Tattoo Artist

So, you’re thinking about turning your love of art and ink into a full-time gig? Well, you’re in luck. Tattooing can be a really enjoyable career, both creatively and financially.

First off, there’s a huge demand for tattoos. From stick and pokes to fine line tattoo art, getting a tattoo is becoming as normal as getting a haircut in most major cities. This means there’s a steady stream of potential customers out there. Now, tattoos are indeed a bit of a luxury item, which means people are often willing to pay a premium for good work. That’s where you come in. If you’ve got the skills and can build a solid reputation, you can command some pretty decent rates.

Another cool thing about the tattoo industry is that it’s relatively low overhead compared to other small businesses . Sure, you’ll need supplies and a clean workspace, but you don’t need a huge storefront or a massive inventory. This means more of your earnings go straight to your wallet.

So, is your head buzzing with small business ideas yet? After all that brainstorming, you’ll need a practical plan to get started with your new small business.

Next, let’s talk about how you’ll start your small business, right from your own home.

1. Identify your small business idea.

Whether you choose an option from the list above or have another idea up your sleeve, it’s important to have the experience, training, or skills necessary to be successful.

Want to run a daycare but have never even visited a successful daycare center? Spend time conducting research to learn whether this is really the right fit for your experience, interests, and target audience.

HubSpot’s Business Startup Kit could also be a hassle-free, easy way to begin ideating about your business plan, goals, and how to identify your target market.

2. Start as a side business or hobby.

Can you get your business off the ground as something you do in the evenings or on the weekends (a.k.a. a side job)? This allows you to make some mistakes, test the market, and understand whether your idea has legs before you quit your nine-to-five job and lose your primary income.

3. Decide on your software.

You’ve got a lot of things on your plate when first starting up. But one step that’s critical (and often forgotten by first-time entrepreneurs) is deciding on the software that can help you be more efficient as your business grows.

Every business is different — but almost all companies can use software to help with analytics, project management , accounting, bookkeeping, email marketing , and other basic day-to-day tasks.

One of the most important software tools every small business should utilize is a free all-in-one CRM platform to keep track of important customer information in one central database. It will help align your team and make sure you stay organized as your business grows. Learn how to pick the best CRM for your small business .

Learn more about choosing the right structure for your business from the Small Business Administration.

6. Create a business bank account.

Once you have a legally formed business and have been issued an Employer Identification Number (EIN) , open a bank account specifically for your business. Having a business bank account is essential for keeping your personal and business finances separate which can help you gain an accurate picture of your business’s cash flow and financial health.

Additionally, keeping your personal and business finances separate makes bookkeeping and tax preparation easier.

Many banks offer business checking and savings accounts. Business checking accounts typically do not have a limit on the number of transactions that can take place, and issue a debit card that can be used for making business purchases. However, these checking accounts do (thankfully) not accrue interest.

Business savings accounts typically earn interest over time but have a limited number of transactions that can occur each month. When you’re just starting out, look for a business bank account that does not have a minimum balance requirement so you are not penalized for having low funds as you work to build your business.

7. Determine if your business idea works well from home.

Ask yourself whether your business idea will work well from home. Some businesses simply aren’t suited to be based from home. If you want to run a dog boarding center but live in an apartment without a backyard, you might want to consider a dog walking business instead.

8. Set up an office.

If your business idea is well-suited for being run from home, it’s still important you have a designated workspace. While a home office might not be possible, consider setting aside a corner in your living room or putting a desk in your bedroom for a space that inspires you and creates the conditions for success.

Need a more professional space? If you conduct client-facing work requiring you to be on video calls, no one wants to see your rumpled sheets in the background.

Check out local coworking spaces for memberships that earn you access to conference rooms, desk space, and more. WeWork and PeerSpace are great places to start looking.

9. Get to work!

You’ve put in the hard work, but I’ve got some bad news — it’s only going to get harder. But most entrepreneurs will agree that the payoff of being your own boss, making your own hours, and working on projects that you’re passionate about will pay dividends for the rest of your life.

What are the types of small businesses?

The types of small business structures are sole proprietorships, partnerships, limited liability companies (LLCs), and corporations.

• Sole Proprietorship: The simplest type of business structure is a sole proprietorship, which is also the easiest to start. As a sole proprietor, you are personally responsible for the business's liabilities and profits, and you have complete control over your business. If you are a solopreneur, you are automatically considered a sole proprietor.
• Partnership: A partnership is a business model involving two or more individuals who agree to share the business‘s profits and liabilities. Each partner contributes to the business and shares the risks and rewards. It’s essential to have a partnership agreement that defines each partner's roles and responsibilities to ensure clarity and prevent potential misunderstandings.
• Limited Liability Company (LLC): An LLC, or limited liability company, is a common option for small businesses because it protects its owners by separating personal assets from the company's liabilities. To form an LLC, the business owner must file the required paperwork with the state.
• Corporation: A corporation is an independent legal entity distinct from its owners. It provides limited liability protection to its shareholders, who are not held personally accountable for the company's debts. Corporations have formal requirements and often raise capital by issuing stocks or shares.

Which business type is best?

The best business type is a limited liability company (LLC). Operating as an LLC means that your personal assets are separate from your business assets. If your business goes bankrupt, your personal holdings won’t be affected. That said, it’s also one of the costlier types, requiring a fee paid to the state.

The easiest business type to start is a sole proprietorship. The main downside is that there’s no differentiation between you and your business.

It's crucial to seek advice from legal or accounting professionals to determine the best business structure based on your unique needs and objectives. Each structure has advantages, legal requirements, tax implications, and flexibility considerations.

How do I create a business idea?

To create a business idea, determine your skill set, work preferences, startup budget, and available resources. It’s important to strike the right balance between what you can feasibly offer and what you can feasibly afford in the short and long term.

We recommend starting with your skill set so that you can easily determine the niche in which you can effectively compete. For instance, if you have ample experience as a writer, you might consider starting a freelance writing business. But if you know you’d prefer to work with clients face-to-face, you might choose to start a ghostwriting business instead. That’s why it’s so important to take your work preferences into account, as well.

After that, take a look at your budget and determine the type of business you can start based on the resources at your disposal.

For instance, you might not be able to afford a physical office or location, so a location-based business will likely not be a good fit. In that case, starting an online business is your best option.

What resources or tools can I use to refine and validate my business ideas during the brainstorming process?

Online market research tools like Google Trends, Keyword Planner, and SEMrush can provide insights into market demand, competition, and keyword trends related to your business niche. Industry reports and market analyses from reputable sources such as IBISWorld, Gartner, Statista, and industry-specific publications can offer valuable data and trends to inform your decision-making. Ensure you know the industry risk before embarking on your small business venture.

Additionally, joining entrepreneurial communities, forums, and social media groups can provide opportunities to seek feedback, network with like-minded people, and gain insights from experienced entrepreneurs . Finally, consider conducting surveys or interviews with potential customers to gather feedback and validate your business concept before investing significant time and resources.

What are some of the most successful small businesses?

Every small business has the potential to be successful and profitable, provided it’s backed by a strong product-market fit and a robust business plan . These two elements are essential. Maybe postnatal services are one of the most successful small businesses to launch, but if you live in an area with declining population or a large elderly population, then that small business idea won’t yield a high return on investment.

Think carefully about the market where you’re launching your business, and you’ll be more than likely to see lasting success.

What are the top growing small businesses?

The top growing industries are healthcare support, technology, personal care, food preparation, and community and social service. As such, launching a small business in any of these fields is bound to yield a high return on investment, but remember to take your target market into account.

Here are some small business ideas for each of those industries.

Healthcare Support

• In-home care assistant
• In-home elderly care provider
• Psychological care provider
• Prenatal and postnatal support specialist
• Freelance programmer or web developer
• Freelance IT support specialist
• Freelance cybersecurity expert

Personal Care

• Hair stylist
• Nail technician

Food Preparation

• Personal chef
• Food truck owner
• Food delivery

Community and Social Services

• Non-profit owner
• Education specialist

How do I fund a small business?

If you are looking to fund your small business, there are several options you can consider, including:

Bootstrapping

Bootstrapping is building a business from scratch with limited finances, relying on personal savings, borrowing or reinvesting early profits. The main advantage is you have control over your vision and decisions, which allows you to innovate and adapt without being beholden to investors' demands.

Small Business Grants

Small business grants are a great option for smaller companies seeking initial support without the need for traditional venture capital routes. These grants offer modest funding ranging from a few hundred dollars to substantial sums.

They‘re available from government agencies, nonprofits, or corporate social responsibility programs. Unlike loans, grants don’t require repayment, and they also don't entail equity stakes like traditional investors.

Angel Investors and Venture Capital

As an entrepreneur with a great business idea but no financial resources, you can seek funding from angel investors or venture capitalists . Remember to present a compelling business plan to increase your chances of securing funding.

Besides financial support, these investors can offer valuable expertise, industry connections, and resources to help your business grow. Leverage online platforms and networking events to connect with potential investors and achieve your goals.

Bank Loans and Lines of Credit

You can approach banks or credit unions for small business loans or lines of credit, leveraging your business plan and credit history.

You can explore loan programs offered by the U.S. Small Business Administration (SBA) designed to assist small businesses with financing needs.

Alternative Financing

As a small business owner, you may find securing traditional financing options, such as bank loans, challenging. However, there are other ways to finance your business.

One such option is microlending , where you can borrow money from individual investors through online platforms like Kiva. Another option is crowdfunding , where you can raise funds for your business by asking a large group of people to contribute small amounts of money. Crowdfunding platforms like Kickstarter and Indiegogo are good places to start.

What are the best small business grants?

Here are 19 small business grants you can apply to today. Eligibility criteria vary by provider, so make sure your business aligns with the grant's size, industry focus, and target demographics before applying.

How does copyright apply to my small business?

Copyright laws offer legal protection to creators of original works, allowing creators to control the use and distribution of their creations, which can include books, music, artwork, designs, and software. As a small business owner, you‘ll need to be aware of copyright law since you may encounter copyright issues if you create any original content, such as a brand logo, website content, blog posts, videos, or marketing materials. It’s important to ensure that you don't infringe on the copyright of others and to protect your own creative assets.

How can I protect the copyright of my creations?

Though copyright protection is automatic when you create something original, taking additional steps to protect your work is a good idea. Here are a few essential tips:

• Include copyright notices. Adding copyright notices on your creative works (e.g., “Copyright © [Year] [Your Business Name]”) helps deter potential infringers and informs others that your work is protected.
• Register your work. Registering your work with the appropriate copyright office can provide additional legal advantages and may be necessary in certain situations to enforce your rights in court.
• Consider licensing your work. Licensing allows you to permit others to use your work under specific conditions while still retaining your ownership rights. You can create licenses that determine how others can use your creations and even charge licensing fees.

Selecting a small business idea to work on is a personal decision. Money is important, but you’ll need more motivation than that to keep going.

Bounce ideas off your friends and family until you reach the perfect idea that works for your schedule, fulfills your life’s passion, and makes financial sense.

Don’t be afraid to ask for help throughout this process — and remember to have a little fun while you’re putting in the work.

Editor's note: This post was originally published in March 2024 and has been updated for comprehensiveness.

Don't forget to share this post!

Related articles.

What Is Entrepreneurship? The Ultimate Guide That I Live By

23 Data-Backed Tips for Running a Successful Business

How to Start a Business: A Startup Guide for Entrepreneurs [Template]

How to Write a Business Proposal [Examples + Template]

Sole Proprietorship 101: The Easy Guide to Setting One Up

11 Top Free Accounting & Bookkeeping Software Apps for 2022

How to Become an Entrepreneur With No Money or Experience

Niche Markets: Examples, Benefits, Expert Insight, & How You (a Savvy Entrepreneur) Can Find Yours

The Straightforward Guide to Value Chain Analysis [+ Templates]

The 11 Best Crowdfunding Sites for Businesses (& Key Tips From Successfully Crowdfunded Entrepreneurs)

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

• Website Examples
• Website Builder Comparisons
• Hosting Comparisons
• WooCommerce
• HTTP Errors
• WordPress Errors

How to Start a Business in California: Simple Steps for Success

Market research and business idea validation

Defining your business structure, outlining operations and management, projecting financials and funding options, sole proprietorship and partnerships, limited liability company (llc) in california, incorporating as a corporation, business name availability, fictitious business name and dba, filing articles of organization and incorporation, applying for an employer identification number (ein), statement of information and annual requirements, state-level business licensing, local permits and zoning regulations, specialized licenses for regulated industries, opening a business bank account, determining taxation and franchise tax, obtaining a business credit card, building a strong brand presence, effective advertising and promotion techniques, hiring employees and understanding labor laws, final checklist before opening your doors, continual learning and adaptation, seeking professional legal and financial advice.

Starting a business in California is an exciting opportunity to bring your ideas to life in one of the most dynamic markets in the country. Whether you’re passionate about a new venture or expanding an existing one, California’s diverse economy offers endless potential. With a well-thought-out plan and a clear vision, you can position your business for long-term success in this thriving state.

Crafting a rock-solid business plan

Creating a strong business plan is crucial for achieving success in California. It involves validating your business idea through thorough market research, choosing the right business structure, organizing operations, and planning your finances.

Start with understanding the market you want to enter. Conducting thorough market research is key to validating your business idea. Start by identifying your target customers, studying competitors, and analyzing industry trends.

Use surveys, interviews, and online tools to gather data. Spot opportunities and gaps in the market that your business can fill. By validating your idea, you reduce risks and can make informed decisions. A validated idea gives your business a higher chance of success and helps attract potential investors.

Choosing a business structure is a critical step in your plan. Popular options include sole proprietorship, partnership, LLC, and corporation. Each structure has different implications for taxes, liability, and fundraising.

Sole proprietorships are simple but carry personal liability. LLCs offer more protection and flexibility. Consider factors such as scale, liability, and management needs before deciding. Consulting with a business advisor or attorney can help you understand the best option for your specific situation. The right structure can impact your business’s growth and legal standing.

Detailing your business operations and management is essential for clarity and efficiency. Define how your business will run daily.

Consider management roles, tasks, and organizational hierarchy. Outline processes, production needs, and supplier relationships. A solid operations plan helps ensure smooth functioning and sets expectations clearly. Efficient management leads to better productivity and can avoid unnecessary costs. This section guides how your business will operate and sets the groundwork for successful day-to-day management.

Financial projections and funding are crucial for sustaining your business. Start by estimating startup costs and ongoing expenses. Create a budget and cash flow statement to understand financial needs.

Explore funding options like small business loans, grants, or investments. Each has its pros and cons, so choose what aligns with your goals. Detailed financial planning helps in tracking progress and attracting investors. A strong financial plan shows your business’s potential and prepares you for future challenges. Remember, accurate projections can be the difference between success and failure.

Choosing the right business entity

Selecting the appropriate business entity in California is crucial for your business’s structure, taxes, and liability. Understanding your options helps you make decisions that align with your business goals.

For many, starting as a sole proprietorship is straightforward. It means you are the sole owner, responsible for all decisions and debts. This choice requires minimal paperwork but offers no liability protection.

A partnership involves two or more people who share ownership. You can choose a general partnership , where all partners are equally responsible, or a limited partnership , where one or more partners have limited liability. Partnerships allow shared decision-making and investment but may require more detailed agreements.

An LLC provides flexibility in taxes and management while protecting your personal assets from business debts. In California, forming an LLC requires filing Articles of Organization with the state and potentially drafting an Operating Agreement , though it’s not mandatory.

LLCs can have one or more members and can elect to be taxed as a corporation or partnership. This business entity combines the simplicity of a sole proprietorship with the protections of a corporation, making it a popular choice for many entrepreneurs.

Choosing to incorporate as a corporation in California involves filing Articles of Incorporation . You can establish a C Corporation , which is treated as a separate legal entity, leading to corporate taxes and potential double taxation of income. A S Corporation , however, allows profits and losses to pass through to your personal tax returns, possibly avoiding double taxation.

Corporations offer strong protection against personal liability. They might be more complex and require attention to rules and regulations, but they can provide advantages in growing your business, attracting investors, and establishing credibility.

Naming your business

When starting a business in California, choosing the right name is an important early step. You’ll need to ensure that your chosen business name is available and may also have to file for a “Doing Business As” (DBA) name if you’re using something other than your legal name.

Your first task is to check the availability of your chosen business name. This step is crucial because your business name becomes part of your brand identity. Begin by conducting a search on the California Business Search website to see if your preferred name is taken. You may also want to check domain name availability to ensure you can create a matching website.

After confirming that your name is available, you can reserve it for a limited period. You can file a Name Reservation Request with the California Secretary of State to hold the name for 60 days. This gives you time to file other necessary documents. Keep in mind that some names have specific restrictions and requirements in California, particularly for certain industries.

If you plan to operate under a name different from your legal name or the official name of your corporation or LLC, you’ll need a fictitious business name or DBA . This may be necessary for sole proprietors, partnerships, and other business types.

To register a fictitious business name, you must file the appropriate paperwork with the county where your business is located. Check with your local county clerk’s office for specific forms and requirements. Once filed, you may need to publish your DBA in a local newspaper for a set period, generally four weeks, as part of California’s legal requirements.

Obtaining a DBA allows you to legally operate under a name that aligns better with your branding and marketing strategies. Always ensure that your chosen fictitious name complies with county and state regulations to avoid future issues.

Registering your business

To start a business in California, you’ll need to handle several key registrations. These include filing necessary documents with the California Secretary of State, obtaining an Employer Identification Number (EIN), and ensuring ongoing compliance with state requirements.

Filing your Articles of Organization or Articles of Incorporation is an essential first step. The choice between these documents depends on your business structure. For an LLC, you’ll file the Articles of Organization. Corporations must file the Articles of Incorporation.

Here’s a simple way to get started:

• Visit the California Secretary of State website.
• Download the required forms for your business type.
• Complete the forms with accurate information.
• Submit them online or by mail with the applicable fee.

The filing fee varies: $70 for an LLC and $100 or $150 for corporations, which depends on whether shares are involved. Correctly completing these forms establishes your business as a legal entity in California.

An Employer Identification Number (EIN) is like a social security number for your business. The IRS issues this number to identify your business for tax purposes. Applying for an EIN is necessary if you plan to hire employees or open a business bank account.

To apply for an EIN:

• Go to the IRS website.
• Locate the EIN application page.
• Complete the online application with accurate business details.
• Submit your application for instant processing.

It’s free to apply and only takes a few minutes. Once you have your EIN, use it on all business documents that require tax information.

Filing a Statement of Information keeps your business up to date with the California Secretary of State. This document includes details about your business, such as addresses and officers. Most businesses need to file this document within 90 days of registering and then regularly after that.

Follow these steps:

• Determine your filing period: check your business type and formation date.
• Use the California Secretary of State website to access the forms.
• Pay the annual fee : $20 for LLCs, $25 for corporations.

Submit the Statement of Information online or by mail to maintain compliance. Missing deadlines may result in penalties, so it’s important to track these due dates.

Obtaining licenses and permits

Starting a business in California requires obtaining the necessary licenses and permits to operate legally. You need to address both state-level requirements and local regulations. In certain industries, specialized licenses are also necessary.

In California, state-level business licenses are managed by different agencies depending on your business type. The California Department of Consumer Affairs often plays a key role. You can find information on the right licenses through resources like CalGold . This tool helps you determine which state permits or licenses are needed.

The process usually involves filling out applications and paying fees. Business owners might sometimes need a certificate or professional license if they’re in special fields like health care or real estate. Make sure to have all documents ready before you begin the application to avoid delays.

Local permits vary based on the location of your business. Each city or county might have their own zoning regulations that dictate where you can legally operate. Zoning laws ensure that businesses are in areas suitable for their activities.

You should contact your local city hall or county administration to understand their specific requirements. Some common permits include building permits , health permits , and sign permits . Make sure your business activities conform to local zoning laws before proceeding.

These permits ensure your business operates smoothly and lawfully, minimizing potential issues with local authorities. It’s important to address these early in your business planning.

Certain industries require specialized licenses beyond general business licenses. Examples include businesses in industries like food services , alcohol sales , and auto repairs . These industries are heavily regulated due to health and safety considerations.

To get these licenses, you’ll need to apply through specific departments. For instance, the Department of Alcoholic Beverage Control manages licenses for selling alcohol. Be prepared for inspections and provide any necessary documents to meet safety and legal standards.

Having a clear checklist and understanding the specific needs for your industry will streamline the licensing process. Properly handling these requirements ensures you avoid penalties and can focus on growing your business.

Setting up your finances

Managing your finances is a crucial part of starting a business in California. It involves opening a bank account, understanding your taxes, and using credit wisely for expenses.

A business bank account keeps your personal and business finances separate. It simplifies your accounting and helps maintain a professional image. Here’s how to get started:

• Choose the right bank : Look for banks offering features like low fees and online banking.
• Gather your documents : You’ll need your business registration, ownership agreements, and tax ID number.
• Visit the bank : Open your account in person or online by providing the required documents.

Keeping this account organized is key for easy tracking of income and expenses.

Understanding tax obligations is necessary to avoid fines. Here’s what to keep in mind:

• Know your tax types : Be aware of both federal taxes and California-specific taxes like the franchise tax.
• Register for taxes : Obtain your Employer Identification Number (EIN) from the IRS and register with the California Franchise Tax Board.
• Stay updated : Filing taxes on time is crucial. Mark important deadlines to avoid penalties.

By knowing your tax responsibilities, you can manage them smoothly.

A business credit card can help manage cash flow and separate expenses. To choose the right card, consider the following steps:

• Explore your options : Look for cards with benefits like cashback or travel rewards.
• Evaluate terms : Compare interest rates, annual fees, and credit limits.
• Apply with careful planning : Ensure your credit history is strong before applying.

Using a business credit card responsibly can also help build your business credit score. Keep track of your spending, and pay off balances each month to avoid hefty interest charges.

Creating your marketing and sales strategy

Building a strong marketing and sales strategy is crucial for your business in California. You’ll need to develop a memorable brand and use creative ways to get your message out.

To build your brand, focus on what makes your business unique. Think about what you offer and why customers should choose you. Create a logo and choose colors that reflect your style and values.

Develop a consistent message across all platforms like your website, social media, and print materials. Keep your brand’s voice the same in every interaction with customers to build trust and recognition.

Consider creating a catchy slogan or tagline. Use it in advertising to help people remember your business. Always think about how your brand can make a connection with your audience.

Begin by identifying your target audience. Understanding who needs your product will guide your strategy. Then, choose the best promotion methods to reach them.

Social media platforms, like Facebook and Instagram, are great for engaging with customers. Use these spaces to run ads and post updates. Develop eye-catching content that grabs attention.

Think about traditional advertising, too, like flyers or local events. Participating in community events can create personal connections with potential customers. Using both online and offline methods keeps your promotion balanced.

Track the performance of your promotions. Analyze what works and adjust your strategies accordingly. Stay flexible and explore new ideas to keep your approach fresh.

Preparing to launch

Getting ready to open your business involves key steps like hiring employees and making sure you follow labor laws. It’s also crucial to double-check everything is in place before you officially start welcoming customers.

When starting a business in California and deciding to hire, you must be aware of both federal and state labor laws. Start by creating job descriptions that detail the roles and responsibilities. During recruitment, make sure your hiring practices comply with equal opportunity guidelines.

Once you have employees, familiarize yourself with minimum wage requirements, including overtime pay, breaks, and rest periods. It’s important to provide a safe work environment in line with California’s safety regulations. You’ll also need to set up payroll systems and understand tax withholding responsibilities.

Remember to have workers’ compensation insurance as it is required for all businesses, even if you have only one employee. Keeping accurate records of hours worked, wages paid, and other employment terms is essential. Make sure your employees know their rights and responsibilities by providing an employee handbook.

Before you open your doors, create a final checklist to ensure everything is ready for launch. Here are key steps:

• Business structure : Verify your chosen business structure, like an LLC or corporation, is properly set up and registered.
• Registered agent : Ensure you have a registered agent for legal documents and notices.
• Permits and licenses : Confirm all necessary permits and licenses are secured and displayed if needed.
• Insurance : Have the required insurance policies in place, especially liability coverage.
• Finances : Double-check your banking arrangements and set up accounting software for ease in managing finances.
• Supplies and equipment : Ensure all supplies and equipment needed for operations are purchased and functioning.
• Marketing : Finalize marketing strategies and promotions to spread the word about your opening.

Completing these steps will help ensure a smoother start and reduce potential issues once your business begins operations.

Managing and growing your business

To manage and grow your business in California, you need to stay adaptable and ready to learn. It’s important to seek guidance from professionals, especially when dealing with legal and financial matters.

Running a business means constantly educating yourself on new trends, technologies, and practices. This can be done through workshops, online courses, and networking events. Whether you’re a sole proprietor or have an entire team, staying informed helps you adapt to changes in the market.

Consider subscribing to industry newsletters or joining online forums to stay updated. In California, laws and regulations can frequently change, impacting aspects like taxation and employment. Being aware of these changes helps you make informed decisions.

You should also encourage feedback from customers and employees. This information can guide improvements and innovations, keeping your business competitive. Experiment with new ideas and be willing to pivot when necessary. Adaptability is key in maintaining growth.

Navigating California’s business regulations can be complex, especially with formal structures like forming an LLC. A business attorney can provide valuable insights into compliance and contracts. They help ensure your business aligns with state requirements and can protect against legal issues.

Considering a business checking account is essential to manage finances efficiently. It separates personal and business expenses, simplifying bookkeeping. Consulting a financial advisor can also optimize your tax strategy, potentially reducing your business taxes .

When problems arise, having a professional to lean on can make complexities manageable. Regular consultations keep you aligned with legal and financial best practices, which is crucial for long-term stability and growth. Don’t hesitate to seek this professional help; it can be vital for your business success.

Starting a business in California offers incredible opportunities, but it’s important to understand the state’s specific requirements and processes. By taking the right steps and utilizing available resources, you can set your business up for success. Whether you’re new to entrepreneurship or expanding your current operations, California’s diverse market provides plenty of potential for growth. Stay informed, stay organized, and you’re well on your way to building a successful business in the state. Now is the perfect time to take that first step toward making your business vision a reality.

What are the first steps to starting a business in California from scratch?

What is the process for obtaining a business license in California?

Can you start a small business at home in California, and if so, how?

What are the costs associated with starting a new business in California?

Is it possible to start a business in California without registration, and what are the risks?

How does one go about registering a new business online in California?

How to Sell CDs Online: Tips for Beginners

Selling CDs online can be profitable, even in the digital space. You can successfully navigate the online CD-selling landscape by understanding the current market trends, exploring the best platforms, and creating a strong brand presence. This article will cover essential strategies for selling CDs online, including market research, platform selection, and effective marketing techniques. Opportunities in this business are abundant,…

How to Sell Handmade Items Online (1 Guide for All Types of Sellers)

The internet has given everyone a chance to become an independent entrepreneur. Whether you’re an aspiring artist, a seasoned collector, or a craftsperson looking to expand your reach, this guide is tailored to help you navigate the online marketplace. We will explore the best platforms to sell your creations and provide essential tips for success. From understanding legalities to maximizing…

How to Sell Photos Online: Tips for Success

Selling photos online opens up a world of opportunities for photographers and image curators, enabling them to reach a global audience and earn money from their creative work. With the increasing demand for digital content, you can turn your passion into a profitable venture by tapping into various platforms and strategies. This guide will provide you with essential tips for…

How to Start Pressure Washing Business: A Beginner’s Guide

Launching a pressure washing business can be a lucrative opportunity with proper planning and guidance. This beginner’s guide will walk you through the essential steps to get your business off the ground, beginning with thorough business planning. By conducting detailed market research, creating a comprehensive business plan, and choosing the appropriate business structure, you’ll lay a strong foundation for your…

How to Start a Reselling Business

Starting a reselling business can be both flexible and rewarding. With clear goals, an understanding of your market, and awareness of potential benefits and risks, you can build a successful venture. This guide will walk you through the essential steps, from defining your reseller business model and understanding the benefits and challenges to setting up your business legally and creating…

How to Start a Tutoring Business: Tips for Success

Starting a tutoring business requires careful planning and strategic execution. This article provides essential tips for success, including understanding the tutoring industry, setting clear business goals, and crafting a detailed business plan when you are wondering how to start a tutoring business. It covers everything you need to start a tutoring business; from market research, business structure, branding, and marketing,…

How to Sell Music Online: Your Own and as a Reseller

Top 71 shopify websites: discover ecommerce inspiration for 2024, 32 innovative ecommerce websites in 2024 for inspiration, 25 easy steps to start an online retail business in 2024, 28 easy and practical steps to sell jewelry online in 2024, leave a comment cancel reply.

Your email address will not be published. Required fields are marked *

Your email address will never be published or shared. Required fields are marked *

Email address *

Save my name, email, and website in this browser for the next time I comment.

Get a head start on website creation with AI

Create a custom website tailored to your business needs 10X faster with 10Web AI Website Builder!

JavaScript is disabled in your browser. To view the website properly, please enable JavaScript in your browser settings and refresh the page.

Apply for and manage a grant or program for your business.

Manage your interactions with the R&D Tax Incentive program.

• Marketing and advertising

Marketing helps you reach your target audience, attract new customers and increase your profit. Learn about marketing and your legal obligations.

On this page

About marketing

Legal rules for marketing.

Marketing means the activities you do to promote your business, products or services. It includes advertising, branding, public relations, social media and other things you do to drive sales.

Good marketing tells a story about your business and gives customers a reason to purchase from you instead of your competitors.

It also requires research, careful planning and a clear understanding of your target market. But investing time and money in marketing will pay off in the long term.

Creating a marketing plan helps you define your market, messages and activities for reaching target customers.

Learn how to write a marketing plan.

Your marketing activities need to follow relevant laws and regulations. Here are some of the main things to be aware of.

Advertising your business

Make sure you don’t mislead your customers when you advertise your products or services.

You may also need a permit for some types of advertising, such as brochures, flyers or bill posters.

Find out more in our full list of legal rules  for advertising.

Competitions and lotteries

Your state or territory government regulates these types of promotions. Depending on the value of the prize, you may need a permit to run one.

Get a permit through the Australian Business Licence Information Service (ABLIS).

Direct marketing

Direct marketing means using someone’s personal details to market to them directly.

Common types of direct marketing are email, text messages, physical mail and phone calls (telemarketing).

Before you do any direct marketing, check if your business needs to comply with the  Privacy Act to protect customers’ personal information.

Find out more about handling customer information.

Email and text messages

If you’re marketing to customers through email or text messages, you must comply with spam rules .

Telemarketing

If you’re marketing to customers over the phone, you need to respect the Do Not Call Register .

The Do Not Call Register lists phone numbers whose owners don’t want to receive telemarketing calls. If you call a number on the register, you may have to pay a fine.

Intellectual property

Trade marks.

If you’re creating a brand, business name or website, make sure you’re not infringing on anyone else’s trade mark .

IP Australia’s TM Checker tool lets you search existing Australian trade marks for any that are similar to your proposed brand.

Using someone else’s IP

You might want to use someone else’s IP in your marketing. For example, you’d like to include a popular song in an advertisement.

You’re generally not allowed to use someone’s IP without permission. Doing so would infringe on their IP rights .

International IP

Different countries have different IP laws. If you’re marketing your business overseas, make sure you comply with their IP laws, including trade mark laws.

IP Australia has information on international IP.

European Union (EU) General Data Protection Regulation (GDPR)

The EU GDPR is a set of data protection rules for the EU.

Your business may need to comply with the GDPR if you:

• have an establishment in the EU
• offer goods or services in the EU
• monitor the behaviour of people in the EU on the internet.

The Office of the Australian Information Commissioner (OAIC) has more information on how the EU GDPR may affect your business .

Understand different types of advertising.

Learn how to use social media for your business., was this page helpful, thanks for sharing your feedback with us..

Our live chat service is open from 8am - 8pm, Monday to Friday, across Australia (excluding national public holidays ).

Learn about the other ways you can contact us .

All our experts are busy now. Please try again later or contact us another way

We're open from 8am - 8pm, Monday to Friday, across Australia (excluding national public holidays ).

We use cookies to give you a better experience on our website. Learn more about how we use cookies and how you can select your preferences.