Journal of Fashion Marketing and Management
Issue(s) available: 114 – From Volume: 1 Issue: 1 , to Volume: 28 Issue: 3
- Issue 3 2024
- Issue 2 2024
- Issue 1 2024
- Issue 4 2023
- Issue 6 2023
- Issue 5 2023
- Issue 3 2023
- Issue 2 2023
- Issue 1 2023
- Issue 5 2022
- Issue 4 2022
- Issue 3 2022
- Issue 1 2022
- Issue 2 2022
- Issue 4 2021
- Issue 3 2021
- Issue 2 2021
- Issue 1 2021
- Issue 4 2020
- Issue 3 2020 Transformative times for Fashion Marketing + Consumption: New horizons in fashion and marketing research through the lens of consumption.
- Issue 2 2020
- Issue 1 2020
- Issue 4 2019
- Issue 3 2019 Circular fashion supply chain management
- Issue 2 2019
- Issue 1 2019
- Issue 4 2018
- Issue 3 2018
- Issue 2 2018
- Issue 1 2018
- Issue 4 2017
- Issue 3 2017
- Issue 2 2017
- Issue 1 2017
- Issue 4 2016
- Issue 3 2016 Relationship between design and marketing in the fashion industry
- Issue 2 2016
- Issue 1 2016
- Issue 4 2015 Luxury Fashion
- Issue 3 2015
- Issue 2 2015
- Issue 1 2015
- Issue 4 2014
- Issue 3 2014
- Issue 2 2014 Luxury Special Issue (part 2)
- Issue 1 2014
- Issue 4 2013 Luxury fashion branding
- Issue 3 2013
- Issue 2 2013 Fast fashion a second special issue
- Issue 1 2013
- Issue 4 2012
- Issue 3 2012
- Issue 2 2012 Ethical Fashion Supply Chain Management
- Issue 1 2012
- Issue 4 2011
- Issue 3 2011
- Issue 2 2011
- Issue 1 2011
- Issue 4 2010
- Issue 3 2010
- Issue 2 2010
- Issue 1 2010
- Issue 4 2009 Fashion marketing and management in the AsiaPacific region
- Issue 3 2009
- Issue 2 2009
- Issue 1 2009
- Issue 4 2008
- Issue 3 2008
- Issue 2 2008
- Issue 1 2008
- Issue 4 2007 Fashion online
- Issue 3 2007 Understanding approaches to garment fit
- Issue 2 2007
- Issue 1 2007 Challenges and opportunities for the clothing industry in Eastern and Southern Europe
- Issue 4 2006
- Issue 3 2006 Fast fashion
- Issue 2 2006
- Issue 1 2006
- Issue 4 2005 Demographic Change and the Fashion Market
- Issue 3 2005
- Issue 2 2005
- Issue 1 2005
- Issue 4 2004
- Issue 3 2004
- Issue 2 2004
- Issue 1 2004
- Issue 4 2003
- Issue 3 2003
- Issue 2 2003
- Issue 1 2003
- Issue 4 2002
- Issue 3 2002
- Issue 2 2002
- Issue 1 2002
- Issue 4 2001
- Issue 3 2001
- Issue 2 2001
- Issue 1 2001
- Issue 4 2000
- Issue 3 2000
- Issue 2 2000
- Issue 1 2000
- Issue 4 1999
- Issue 3 1999
- Issue 2 1999
- Issue 1 1999
- Issue 4 1998
- Issue 3 1998
- Issue 2 1998
- Issue 1 1997
- Issue 4 1997
- Issue 3 1997
- Issue 2 1997
- Issue 1 1996
When and how it is good for fashion to look typical: visual prototypicality affecting product valuation and brand preference
Although visual prototypicality in fashion is an observed phenomenon, empirical examinations of the link between fashion products' design prototypicality and consumer evaluations…
Determinants of online apparel mass customization: a decade in review
Mass customization is a production process that allows consumers to customize products from an array of options to suit their preferences and needs and benefit from large-scale…
Scaling circular business models: strategic paths of second-hand fashion retail
The purpose of this study is to explore the process of scaling second-hand fashion and how different strategic paths develop over time. This is theoretically grounded in two…
Café or art exhibition? Which experience is more effective in luxury fashion flagships?
The purpose of this study is to investigate the effect of brand experiences through cafés or art spaces in luxury fashion flagships on consumers’ buying behavior toward authorized…
Fast fashion consumption as a female competition strategy: implications for sustainable consumption
This research considers new and unexplored explanations of why consumers continue to engage in environmentally damaging, fast fashion consumption. It explains why rational…
Navigating impressions: the impact of luxury social media posts
This study addresses the lack of exploration of whether posting luxury products purchased on social media contributes to a favorable impression of oneself. It uncovers the…
Fashion niche market strategies: a systematic literature review
This study systematically explores the literature on global niche market strategies within the fashion industry to allow the mapping of niche practices and examine the benefits…
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments
Despite the online shopping trend, many women still prefer in-store experiences for trying on and buying clothes. The body positivity movement endorsed by many brands implies that…
The moderating role of servant leadership in the relationship between organizational structure and performance in fashion retailing
This study aims to reveal how the organizational structure (vertical integration vs. franchising) of 308 stores in a Spanish fashion retail franchise chain affects their…
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption
Sustainable fashion encompasses principles of ethical production, fair trade, and the use of organic materials. This study explores the antecedents influencing behavioural…
How does body appreciation affect maladaptive consumption through fashion clothing involvement? A multi-group analysis of gender
The main purpose of this study is to investigate the mediating role of fashion clothing involvement in the relationship between body appreciation and maladaptive consumption…
Does typicality matter in zero-waste apparel design? Exploring consumers' aesthetic preferences and purchase intentions
This study examines whether design typicality and the communication of the zero-waste concept as a sustainable practice impact consumers’ aesthetic preferences and purchase…
Effect of Chinese consumer characteristics on the attitude of AI-curated fashion service and the purchase intention of fashion products
This study aims to understand the acceptance of AI-curated fashion services among Chinese consumers by introducing consumer characteristics, such as fashion clothing involvement…
Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers
Green signaling refers to the notion that environmentally friendly purchases signal consumers' prosociality and willingness to pay more, thus enhancing their social status. This…
Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping
The COVID-19 pandemic has brought dramatic life changes to consumers. From the perspective of fashion shopping, this study aims to provide an understanding of how consumers have…
Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?
This research examines the effect of water conscientiousness (WC) on consumers' purchase intentions and behaviours towards sustainable apparel. Through this exploration, the…
Consumers' interaction with online fashion retailers' body measurement guidance
Online fashion retailers offer body measurement guidance, alongside their target consumer body size charts and fit information, to help consumers select the right size garment as…
Clothing disposal in Ethiopia: methods and motives
This study explores clothing disposal in a developing economy. It focuses on how consumers dispose of clothing and what motives influence them to use a specific disposal method.
Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products
The main objective of this paper is to examine the motivators and barriers parents face when acquiring secondhand products for their children while specifically investigating the…
Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery
In keeping with recent body image social trends, consumer demand for the adoption of plus-size models is increasing, although the use of thin models remains prevalent. The current…
Risks associated by consumers with clothing rental: barriers to being adopted
To identify the risks associated by consumers with renting clothes.
Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China
This empirical study aims to examine luxury fashion retailers' localised multiple channel distribution strategies in China.
Prioritising sustainable garment choice among high-volume fashion consumers
The purpose of this paper is addressing the negative environment and social impacts of the fashion industry that has emerged as a major societal challenge in the last century;…
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research
The purpose of the study is to explore the role of affective commitment (AC) consumer empowerment on webrooming behaviour (WB) in a multichannel context of the fashion industry…
Applying a Kansei engineering-based relationship model design approach to developing consumers' sustainability reliance on apparel
Based on Kansei Engineering, this study obtained consumers' emotional preferences aiming to enhance the emotional connection between consumers and clothing to extend the service…
The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)
Despite the potential of virtual fitting rooms (VFRs) to enhance the consumer experience, their adoption is in the preliminary stages. Little is known about inherent reasons why…
How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance
To investigate (1) the relationship between young adults' behavioural brand loyalty (BBL) and Japanese fashion companies' financial performance (FP) and (2) FP improvement from…
Understanding the relationship between the material self, belief in brand essence and luxury fashion rental
With the growing market for luxury fashion rental, we aim to examine how renting luxury fashion is related to consumers' construction of the material self, based on material…
Exploring the psychological benefits of green apparel and its influence on attitude, intention and behavior among Generation Z: a serial multiple mediation study applying the stimulus–organism–response model
This study examines the relationship between green psychological benefits and green apparel purchase behavior using stimulus–organism–response (S-O-R) theory and a serial multiple…
The effect of digital fashion visual symbol perception on consumer repurchase intention: a moderated chain mediation model
The study aims to explore how fashion visual symbols influence consumers' inclination for repurchasing. It attempts to investigate the intricate interplay among three essential…
Identifying critical resources for successful fashion startups in the USA: an exploratory study
Using resource-based theory and social cognitive theory, this study aimed to investigate crucial resources that new US fashion ventures need to survive the initial stage of…
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing
Aim of this study is to examine how environmental concern and perceived consumer effectiveness (PCE) mediate the effect of consumer optimism and pessimism on Generation Z's…
Exploring the influence of content marketing strategies on the expansion of the fashion second-hand market: a theoretical prediction study
The purpose of this research is to conduct a theoretical prediction study exploring the effectiveness of different content marketing strategies in expanding the second-hand market…
Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age
The purpose of this study is to understand how consumers' green trust and green brand equity (GBE) vary by perceived brand greenness and age in the US market from the lens of…
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership
Businesses embark on cause-related marketing (CRM) initiatives as a marketing strategy to fortify consumers' behavioural intentions. Prior research indicates that human values…
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness
Despite significant advances in previous work, there are still gaps in the research on customers' acceptance of virtual fitting rooms (VFRs). This research aims to highlight the…
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors
Climate change-induced weather changes are severe and frequent, making it difficult to predict apparel sales. The primary goal of this study was to assess consumers' responses to…
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain
This paper aims to analyze the ethical responses of the fashion industry to the first wave of the COVID-19 pandemic when the entire world was shocked by the rapid spread of the…
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework
The purpose of this study was to investigate the elements of the triadic framework (e.g. consumer motives, activities, resources and capabilities) and their influence on consumer…
Handmade clothing consumption as a means of self-expression
This study examines handmade clothing consumption as a means of self-expression by exploring the interrelationships between consumers' self-expression, brand love and word of…
Consumer-based brand equity of South African luxury fashion brands
South Africa is the leading market for luxury goods in Africa – a fact evident from the statistics on luxury retail and the expanding footprint of international and local luxury…
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective
This study applies the modified brand avoidance model to examine factors that influence sustainable fashion avoidance behaviour among millennial shoppers in South Africa.
Small-series supply network configuration priorities and challenges in the EU textile and apparel industry
Technology and market pressures are encouraging localized and small-series production in customer-driven industries. The purpose of this paper is to explore and understand the…
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise
This study aims to examine the research trends in fashion industry during the coronavirus disease 2019 (COVID-19) pandemic. Besides, it also provides an overview on the new…
Investigating consumers' brand desirability of “upcycled” luxury: the many faces of designer facemasks
The purpose of the study is to investigate the effect of terminal and instrumental values on the attitude and brand desirability for upcycled luxury designer facemasks, in…
Circular textiles innovation during COVID-19: not the silver lining some had hoped for
The COVID-19 pandemic has caused irrefutable devastation globally. Yet, academic and trade commentators have claimed that this disruption could have had a silver lining by…
When fashion meets crowdfunding: exploring sustainable and innovative features of online campaigns
This paper analyses the factors that make fashion-product crowdfunding campaigns successful. The authors argue that crowdfunding is an innovative and functional way of bringing…
Coping with the COVID-19 pandemic: evidence from the apparel industry in Bangladesh and China
The purpose of this study was to understand the impact of the coronavirus disease (COVID-19) pandemic on the global textile and apparel supply chain from the perspectives of…
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The paper then evaluates fashion marketing as a research field, evaluating the meaning of fashion marketing as a concept, identifying the key research themes in fashion marketing...
This paper aims at highlighting the various marketing strategies. The study used ex-post facto research design targeting garment-making micro-enterprises with less than ten employees...
PDF | The case discusses Zara, a clothing brand and the pioneer of fast fashion. Zara was owned by Inditex, a public listed company that also owned... | Find, read and cite all the research you...
This paper studies the effects of Covid-19 on fashion consumer behavior in Europe, which aids the development of consumer-centric sustainable marketing model.
In particular, social media provides an interactive channel of mass communication to amplify marketing strategy for fashion brands. These platforms attract new customers by offering information about fashion and brands while keeping loyal customers by offering new channels for advertising.
Exploring the influence of content marketing strategies on the expansion of the fashion second-hand market: a theoretical prediction study. Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age.