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Writing objectively How and when to use an impersonal tone

For another look at the same content, check out the video on YouTube (also available on Youku ). There is a worksheet (with answers and teacher's notes) for this video.

Academic writing is generally impersonal and objective in tone. This section considers what objective writing is , how objective academic writing is , then presents several ways to make your writing more objective . There is also an academic article , to show authentic examples of objective language, and a checklist at the end, that you can use to check the objectivity of your own writing.

What is objective writing?

Objective writing places the emphasis on facts, information and arguments, and can be contrasted with subjective writing which relates to personal feelings and biases. Objective writing uses third person pronouns (it, he, she, they), in contrast to subjective writing which uses first person pronouns (I, we) or second person pronoun (you).

How objective is academic writing?

Although many academic writers believe that objectivity is an essential feature of academic writing, conventions are changing and how much this is true depends on the subject of study. An objective, impersonal tone remains essential in the natural sciences (chemistry, biology, physics), which deal with quantitative (i.e. numerical) methods and data. In such subjects, the research is written from the perspective of an impartial observer, who has no emotional connection to the research. Use of a more subjective tone is increasingly acceptable in areas such as naturalist research, business, management, literary studies, theology and philosophical writing, which tend to make greater use of qualitative rather than quantitative data. Reflective writing is increasingly used on university courses and is highly subjective in nature.

How to write objectively

There are many aspects of writing which contribute to an objective tone. The following are some of the main ones.

Use passive

Objective tone is most often connected with the use of passive, which removes the actor from the sentence. For example:

The experiment was conducted.
I conducted the experiment.
The length of the string was measured using a ruler.
I measured the length of the string with a ruler.

Most academic writers agree that passive should not be overused, and it is generally preferrable for writing to use the active instead, though this is not always possible if the tone is to remain impersonal without use of I or other pronouns. There is, however, a special group of verbs in English called ergative verbs , which are used in the active voice without the actor of the sentence. Examples are dissolve, increase, decrease, lower, and start . For example:

The white powder dissolved in the liquid.
I dissolved the white powder in the liquid.
The white powder was dissolved in the liquid.
The tax rate increased in 2010.
We increased the tax rate in 2010.
The tax rate was increased in 2010.
The building work started six months ago.
The workers started the building work six months ago.
The building work was started six months ago.

Focus on the evidence

Another way to use active voice while remaining objective is to focus on the evidence, and make this the subject of the sentence. For example:

The findings show...
The data illustrate...
The graph displays...
The literature indicates...

Use evidence from sources

Evidence from sources is a common feature of objective academic writing. This generally uses the third person active. For example:

Newbold (2021) shows that... He further demonstrates the relationship between...
Greene and Atwood (2013) suggest that...

Use impersonal constructions

Impersonal constructions with It and There are common ways to write objectively. These structures are often used with hedges (to soften the information) and boosters (to strengthen it) . This kind of language allows the writer to show how strongly they feel about the information, without using emotive language, which should be avoided in academic writing.

It is clear that... (booster)
It appears that... (hedge)
I believe that...
There are three reasons for this.
I have identified three reasons for this.
There are several disadvantages of this approach.
This is a terrible idea.

Personify the writing

Another way to write objectively is to personify the writing (essay, report, etc.) and make this the subject of the sentence.

This essay considers the role of diesel emissions in global warming.
I will discuss the role of diesel emissions in global warming.
This report has shown that...
I have shown that...

In short, objective writing means focusing on the information and evidence. While it remains a common feature of academic writing, especially in natural sciences, a subjective tone is increasingly acceptable in fields which make use of qualitative data, as well as in reflective writing. Objectivity in writing can be achieved by:

using passive;
focusing on the evidence ( The findings show... );
referring to sources ( Newbold (2021) shows... );
using impersonal constructions with It and There ;
using hedges and boosters to show strength of feeling, rather than emotive language;
personifying the writing ( This report shows... ).

Bailey, S. (2000). Academic Writing. Abingdon: RoutledgeFalmer

Bennett, K. (2009) 'English academic style manuals: A survey', Journal of English for Academic Purposes , 8 (2009) 43-54.

Cottrell, S. (2013). The Study Skills Handbook (4th ed.) , Basingstoke: Palgrave MacMillan.

Hinkel, E. (2004). Teaching Academic ESL Writing: Practical Techniques in Vocabulary and Grammar . Mahwah: Lawrence Erlbaum Associates Inc Publishers.

Hyland, K. (2006) English for Academic Purposes: An advanced resource book . Abingdon: Routledge.

Jordan, R. R. (1997) English for academic purposes: A guide and resource book for teachers . Cambridge: Cambridge University Press.

Example article

Below is an authentic academic article. It has been abbreviated by using the abstract and extracts from the article; however, the language is unchanged from the original. Click on the different areas (in the shaded boxes) to highlight the different objective features.

Title: Obesity bias and stigma, attitudes and beliefs among entry-level physiotherapy students in the Republic of Ireland: a cross sectional study. Source: : https://www.sciencedirect.com/science/article/pii/S0031940621000353

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Below is a checklist for using objectivity in academic writing. Use it to check your writing, or as a peer to help. Note: you do not need to use all the ways given here.

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Critical writing

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Author: Sheldon Smith ‖ Last modified: 05 February 2024.

Sheldon Smith is the founder and editor of EAPFoundation.com. He has been teaching English for Academic Purposes since 2004. Find out more about him in the about section and connect with him on Twitter , Facebook and LinkedIn .

Compare & contrast essays examine the similarities of two or more objects, and the differences.

Cause & effect essays consider the reasons (or causes) for something, then discuss the results (or effects).

Discussion essays require you to examine both sides of a situation and to conclude by saying which side you favour.

Problem-solution essays are a sub-type of SPSE essays (Situation, Problem, Solution, Evaluation).

Transition signals are useful in achieving good cohesion and coherence in your writing.

Reporting verbs are used to link your in-text citations to the information cited.

What is Objective Writing? Why Neutral Language Matters

What is objective writing? Master the skill of delivering unbiased information effectively with proven techniques and examples.

In today’s world, the way we present ideas and data can shape opinions, influence decisions, and impact the world around us. One of the most important principles of communication is objectivity. Objective writing is writing that presents information in a neutral and unbiased way. This means avoiding personal opinions, beliefs, or biases. It also means avoiding using emotional language or making subjective statements. Objective writing is typically clearer and easier to understand than subjective writing. It is also seen as more credible and trustworthy. This is because readers know that the writer is not trying to persuade them or influence their opinions.

Related article: Mastering Critical Reading: Uncover The Art Of Analyzing Texts

In a world where there is so much information available, it is more important than ever to be able to distinguish between objective and subjective writing. Objective writing is essential for fostering critical thinking and making informed decisions. This article will explore the importance of objective writing and its role in communication. We will look at how objective writing can be used to foster credibility, deliver accurate information, and promote critical thinking.

What Is Objective Writing?

Objective writing is a style of writing that presents information in a neutral and unbiased manner, without expressing personal opinions, emotions, or beliefs. The primary goal of objective writing is to provide facts, evidence, and logical reasoning to inform the reader without trying to persuade or influence their opinion.

About the question “What is objective writing?”, the author, in this kind of writing, strives to eliminate any potential bias, avoid making value judgments, and maintain a professional and impartial tone. This type of writing is commonly used in news reporting, scientific research papers, academic essays , and other forms of non-fiction writing.

Benefits Of Writing Objectively

Clarity and Understanding: Objective writing presents information in a clear and unbiased manner, allowing readers to conceive the facts without being influenced by the writer’s personal opinions or emotions. This promotes a deeper understanding of the subject matter.

Credibility and Trustworthiness: Objective writing enhances the credibility of the writer and the content. When information is presented without bias, readers are more likely to trust the accuracy and reliability of the material.

Unbiased Evaluation: Objectivity enables fair evaluation of different viewpoints, arguments, and evidence. It allows readers to form their own opinions based on the presented facts, rather than being persuaded by the writer’s subjective views.

Professionalism in Academic and Formal Writing: In academic and formal settings, objective writing is expected as it upholds the standards of professionalism and integrity in research, essays, and reports.

Conflict Resolution: Objective writing is particularly valuable in discussions and debates, as it helps to reduce conflicts by focusing on facts rather than personal feelings or biases.

Avoiding Stereotypes and Prejudices: Writing objectively helps to avoid reinforcing stereotypes and prejudices, promoting a more inclusive and open-minded perspective.

Enhanced Critical Thinking: By analyzing information objectively, writers and readers can engage in deeper critical thinking, questioning assumptions, and considering alternative viewpoints.

Appropriate in Scientific and Technical Fields: In scientific and technical writing, objectivity is essential to maintain the accuracy and validity of research findings and technical information.

Global Audience Accessibility: Objective writing is more accessible to a diverse global audience, as it transcends cultural and individual differences, making the content relevant to a broader readership.

Ethical Reporting: Journalists and reporters strive for objectivity in their news reporting to provide unbiased and truthful information to the public, upholding ethical standards in journalism.

Overall, writing objectively fosters transparency, fairness, and respect for differing perspectives, contributing to more informed, trustworthy, and inclusive communication.

Subjectivity Writing

Subjectivity and objectivity are two fundamental aspects of writing that influence how information is presented and perceived. Subjectivity refers to the presence of personal opinions, feelings, and biases in writing. It involves the writer’s perspective, emotions, and interpretations, which can impact how they convey information to the reader.

What Is Subjective Writing?

Subjective writing is a style of writing where the author expresses their personal opinions, emotions, and viewpoints on a particular subject. In subjective writing, the author’s feelings, beliefs, and individual experiences play a significant role in shaping the content. This type of writing often uses first-person pronouns, such as “I” or “we,” and employs emotional language to convey the author’s thoughts and emotions.

Subjective writing is prevalent in creative writing, personal essays, memoirs, and certain types of journalistic pieces, such as opinion columns or editorials. It allows writers to connect with the reader on a more personal level, sharing their unique perspectives and inviting the audience to empathize with their point of view.

The Difference Between Objective And Subjective Writing

It’s essential to recognize that both objective and subjective writing have their place in various contexts. Objective writing provides factual information and encourages critical thinking, while subjective writing allows for self-expression and emotional engagement. The choice between the two depends on the writer’s intentions, the subject matter, and the target audience.

Understanding the difference between objective and subjective writing enables writers to choose the appropriate style based on their intended purpose and the expectations of their audience. It also empowers readers to identify when they are encountering subjective content and approach it with a discerning mindset, acknowledging the presence of the author’s perspective.

Elements Of Objective Writing

Objective writing is characterized by its neutral and unbiased approach to presenting information. Writers strive to eliminate personal biases and emotions, focusing on factual accuracy and logical reasoning. Several key elements contribute to achieving objectivity in writing:

Avoiding Personal Pronouns

Objective writing minimizes the use of personal pronouns like “I,” “we,” or “you.” By avoiding these pronouns, the writer maintains a level of distance between themselves and the content, making it less likely for their personal opinions or biases to influence the information presented. Instead of writing, “I believe that,” or “In my opinion,” the objective writer would present the information without explicitly inserting themselves into the narrative. For example, “According to research,” or “Studies indicate that.”

Focusing On Facts, Not Emotions Or Opinions

Objective writing prioritizes the presentation of verifiable facts, evidence, and data over personal emotions or opinions. The writer should refrain from using emotionally charged language or expressing their feelings about the subject matter. Instead, they rely on evidence-based information to support their claims. When presenting an argument or discussing a topic, the focus is on logical reasoning and empirical support rather than emotional persuasion.

Using An Active Voice And Ergative Verbs

The active voice is preferred in objective writing because it clearly identifies the subject and the action they are performing. This contributes to clarity and directness in the writing. In contrast, the passive voice can sometimes be used to obscure responsibility or agency, potentially leading to less objective writing. Ergative verbs, which don’t require an object to complete their meaning, can also help make sentences more concise and focused.

Example (Active Voice): “The committee made the decision.” Example (Passive Voice): “The decision was made by the committee.”

Referencing Sources For Evidence And Support

Objective writing relies heavily on evidence and support from reputable sources. By referencing and citing authoritative works, research studies, experts, and reliable data, the writer reinforces the credibility of their writing. These citations also allow readers to verify the information independently, adding transparency and accountability to the content.

Maintaining A Neutral Tone In The Writing

A neutral tone is crucial in objective writing. The language used should be professional, impartial, and devoid of emotional bias. The writer should avoid overly positive or negative language that could sway the reader’s perception. Instead, the content should present information objectively, allowing the readers to draw their conclusions based on the facts and evidence provided.

Example (Neutral Tone): “The study findings suggest a correlation between X and Y, according to the researchers’ analysis.”

Common Examples Of Objective Writing

Objective writing fosters transparency, credibility, and the dissemination of reliable information across various domains, contributing to an informed and knowledgeable society. This type of writing has distinct purposes: ensuring clear communication in instruction manuals, providing unbiased information in news reporting, and maintaining scientific rigor in natural science reports.

Instruction Manual

Instruction manuals are a classic example of objective writing. These documents provide step-by-step guidance on how to use a product or perform a specific task. Objective writing in instruction manuals focuses on clarity, precision, and neutrality. It avoids subjective language and personal opinions, instead using concise and straightforward language to ensure readers can follow the instructions accurately. The emphasis is on providing clear directions and information, leaving no room for ambiguity or misinterpretation.

Example (Objective Writing in an Instruction Manual): “Insert the round end of the cable into the designated port until you hear a click.”

News Reporting

News reporting is one of the primary domains where objective writing is crucial. Journalists aim to present news stories in a fair, accurate, and unbiased manner. Objective news articles provide the who, what, where, when, why, and how of an event without injecting personal opinions or emotions. They rely on credible sources, facts, and verified information to inform the public objectively. While opinion pieces and editorials allow for subjectivity, standard news reporting adheres to objective principles.

Example (Objective News Reporting): “In a press conference today, the Prime Minister announced new economic measures to address unemployment. The plan includes tax incentives for businesses and increased funding for job training programs.”

Natural Science Reports

Objective writing is a fundamental aspect of scientific reports, particularly in the field of natural sciences. Scientific reports present research findings, experiments, and observations without personal bias or emotional influence. The language used is precise and technical, and statements are supported by empirical evidence and data. Objectivity ensures that other researchers can replicate experiments and validate the conclusions, promoting the advancement of scientific knowledge.

Example (Objective Writing in a Natural Science Report): “The results of the study show a significant correlation between the increase in temperature and the rate of plant growth. The experiment was conducted over a three-month period, and the data were collected and analyzed using standard statistical methods.”

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