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• Journalism Personal Statement Examples

Your Journalism personal statement is a crucial element of your UCAS application . It is your opportunity to showcase your passion for journalism, your relevant experiences, and your potential to succeed as a journalism student. Check our journalism personal statement examples for UCAS , which can inspire and guide you in writing your successful personal statement . 

Whether you are interested in broadcast journalism , print journalism , or digital and online journalism , these examples cover a range of topics and styles that can help you stand out to admissions tutors.

Journalism Personal Statement Example

As an A-level student in Business Studies, English Literature, and Religious Studies, I have always been passionate about education and learning. I have always been fascinated by the power of the written word and the impact that journalism can have on shaping public opinion and educating society. That is why I am so excited to pursue a career in journalism and continue to make a positive impact on society.

My interest in journalism was first sparked during work experience placements at my local newspaper, The South Wales Evening Post, and a local radio station. During my time at the newspaper, I was allowed to work with experienced journalists and editors, assisting them with research, conducting interviews, and writing articles for publication. This experience taught me the importance of accuracy, objectivity, and the need to present balanced viewpoints. Additionally, at the radio station, I learned about the power of broadcast media and how it can be used to reach a wider audience and engage with listeners on a more personal level.

As a great believer in education, I see the role of the journalist as an educating force, an incredibly important one. The media has a responsibility to inform the public about current affairs and provide accurate and unbiased reporting. Through my work experience, I have seen firsthand how the media can influence public opinion and shape perceptions of different issues. I believe that journalists have a responsibility to provide truthful and accurate reporting, whilst also highlighting important social issues and driving change.

Outside of my academic routine, I have several hobbies and interests that keep me grounded and motivated. One of my favourite pastimes is reading, particularly books that explore different cultures and perspectives. I also enjoy running, which I find helps me to clear my mind and think creatively. By engaging in these hobbies, I can maintain a balanced lifestyle and stay connected with the world around me.

Throughout my academic career, I have strived to excel in all of my studies. During my secondary school years, I was one of the best students in my class, achieving high grades in all subjects. This has given me a strong foundation and the skills necessary to succeed in a career in journalism. Additionally, I have travelled around the world and visited 56 countries so far. This has allowed me to gain a wider perspective on different cultures and societies, which I believe will be invaluable in my future career.

I am excited to continue my education and pursue a career in journalism. I believe that my passion for education, my experience in the media, and my diverse interests and hobbies make me an excellent candidate for this field. I am committed to using my skills and talents to make a positive impact on society, and I look forward to the challenges and opportunities that lie ahead.

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Personal Statement Example For Journalism

I am driven by my passion for the English language and the power it holds to inform, engage and inspire people. With a deep-rooted affection for the written word and its ability to capture the essence of life, I have always been fascinated by how language has evolved. As a student of English Literature, History and Media Studies, I have been able to explore this evolution in detail and develop my unique voice as a writer.

Studying English has allowed me to think critically, analyse the techniques used by both fiction and non-fiction writers and express my ideas and opinions through a portfolio of work. Through this, I have learnt how to craft compelling narratives, convey complex ideas with clarity and precision, and engage readers through powerful storytelling. My studies in History and Media Studies have complemented my understanding of English, allowing me to appreciate the importance of context, perspective, and the role of media in shaping our understanding of the world around us.

Outside of academics, I am involved in many creative pursuits that allow me to develop my skills as a communicator and storyteller. I participate in a drama group, where I am honing my skills in characterisation, improvisation and public speaking. I am also working towards my Bronze Arts Award, which involves creating and performing a piece of original drama. Additionally, I enjoy playing the piano, which requires a large amount of patience, creativity and dedication – skills that I believe are essential for a successful journalist.

I am proud to have received Young Writers Award from my Secondary School, recognising my talent and dedication as a writer. These accolades have encouraged me to pursue a career in journalism, where I can use my skills to inform, educate and entertain readers on a wide range of topics. I am excited about the prospect of being able to tell stories that matter, whether it is through investigative journalism, features or opinion pieces.

My passion for the English language, combined with my academic pursuits and creative pursuits, have prepared me well for a career in journalism. I am eager to continue my journey as a writer and storyteller, and I believe that a degree in journalism will provide me with the knowledge, skills and experience needed to make a meaningful contribution to the world of media.

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6 minutes read

Digital Media Personal Statement Examples: Crafting Your Communication and Media Journey

Dirghayu Kaushik

30 August 2024

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• Introduction to Digital Media Personal Statements

Creating a compelling personal statement for digital media and communication courses is a pivotal step in your academic journey.

This comprehensive guide will provide insights into crafting a statement that resonates with your passion and aligns with the expectations of universities and colleges.

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• The Essence of a Personal Statement in Media and Communication

Understanding the Format of a Media Personal Statement

A personal statement in the field of media and communication is your chance to tell a story about who you are, your journey into the world of media, and why you are passionate about this field.

This narrative is not just about your academic achievements but also your personal experiences, skills, and aspirations.

Personal Statement Basics: Incorporating Passion and Professional Aspirations 

Your personal statement should begin by expressing your deep interest in the field of media and communication .

Talk about the moment you realized this was your calling – was it while watching a groundbreaking documentary, during a school media project, or while writing for the school newspaper? Use specific examples to illustrate your passion.

Next, delve into the experiences that have prepared you for a degree in this field. Have you participated in media-related extracurricular activities, internships, or projects?

Describe these experiences and how they have shaped your understanding and enthusiasm for media and communication . It’s also important to highlight your communication skills – whether it’s through writing, speaking, or visual storytelling.

Lastly, discuss your professional aspirations. How do you see this course helping you achieve your career goals?

Whether you aspire to be a journalist, a filmmaker, a PR professional, or any other role within the media sphere, make it clear how the course aligns with these aspirations.

Demonstrating Your Understanding of the Media Landscape

To make your personal statement stand out, it’s crucial to showcase your understanding of the current media landscape. This includes awareness of the challenges, trends, and technological advancements in the field.

Exploring Current Trends and Challenges in Media 

Begin by discussing the current trends in the media industry. Are you fascinated by the rise of digital journalism, the impact of social media on news dissemination, or the evolution of streaming services in entertainment?

Give examples of how these trends have influenced your decision to pursue a career in media.

Address the challenges facing the media industry today, such as the debate over fake news, the ethical considerations in journalism, or the challenges of content creation in an oversaturated digital world.

Show that you are not only aware of these challenges but also eager to contribute to finding solutions.

Additionally, discuss technological advancements in media. Whether it’s the use of AI in newsrooms, the rise of podcasting, or the impact of virtual reality in storytelling, demonstrate how your interest aligns with these technological shifts.

Personalizing Your Media Journey: Unique Experiences and Perspectives

Every individual has a unique journey into the world of media. In this section, discuss how your personal experiences have shaped your perspective and driven your interest in media and communication.

Sharing Your Unique Media-Related Experiences 

Reflect on any unique experiences you have had that are related to media and communication.

This could be an internship at a local newspaper, managing a social media campaign for a community event, producing a short film, or even running a blog or YouTube channel. Explain what these experiences taught you and how they have prepared you for further study in this field.

Discuss any challenges you have faced and overcome in your pursuit of media knowledge. Perhaps you had to balance schoolwork with managing a school radio station, or you had limited resources while creating a documentary.

These experiences show resilience and a commitment to your passion for media. It’s also essential to highlight any unique perspectives you bring to the table.

This could be related to your cultural background, life experiences, or an unusual approach to media that sets you apart. Universities value diversity in thought and experience, so don’t hesitate to share what makes your perspective unique.

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• The Role of Academic and Extracurricular Activities in Shaping Your Media Aspirations

While your personal statement should focus on your passion and experience in media, it’s also important to discuss how your academic and extracurricular activities have supported your aspirations.

Connecting Academic Achievements and Extracurriculars to Media Goals 

Discuss how your academic achievements have prepared you for a degree in media and communication . This could include relevant coursework, research projects, or any academic accolades related to media.

Explain how these achievements have provided you with a foundational understanding of the field. Extracurricular activities can also play a significant role in shaping your media aspirations.

Whether you were part of a school journalism club, a drama society, a debate team, or even a tech club, these experiences can illustrate your interest and skills in communication, storytelling, and media production.

Also, mention any leadership roles you’ve taken in these activities. Leadership experiences can demonstrate your ability to manage projects, work in teams, and communicate effectively – all essential skills in the media industry.

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• The Importance of Research and Preparation in Writing Your Personal Statement

Writing a compelling personal statement requires thorough research and preparation. This section should guide readers on how to approach the writing process effectively.

Tips for Researching and Preparing a Standout Media Personal Statement 

Crafting a standout media personal statement involves thorough research and careful preparation. Here are some key tips to help you create a compelling and effective statement:

• Research the media and communication courses you are interested in.
• Understand the specific focus areas, course structure, and unique opportunities each institution offers.
• Tailor your statement to reflect how your interests and goals align with the course and institution’s ethos.
• Reflect on what makes your journey into media unique – be it your experiences, perspective, or personal challenges.
• Think about how your background, culture, or personal interests have shaped your view of media and communication .
• List all relevant experiences, including education, work, internships, projects, and extracurricular activities.
• Include both formal and informal experiences that have contributed to your understanding and passion for media.
• Highlight skills that are crucial for a career in media, such as communication, creativity, technical skills, or critical thinking.
• Mention any relevant achievements, awards, or recognition you’ve received.
• Structure your personal statement as a story that reflects your journey, challenges, learning, and aspirations.
• Use a clear, engaging, and authentic tone to connect with your readers.
• Get feedback from teachers, mentors, or professionals in the media industry.
• Use their insights to refine and strengthen your statement.
• Demonstrate your understanding of the current trends, technological advancements, and challenges in the media world.
• Discuss how you plan to contribute to or evolve within this ever-changing industry.
• Articulate how the course will help you in your long-term career goals.
• Show that you have a clear vision of where you want to go in the field of media and communication .
• Carefully proofread your statement multiple times to eliminate any grammatical or spelling errors.
• Ensure that the flow of thoughts is coherent and that your statement makes a strong impact.
• While it’s important to be professional, ensure your personal statement reflects your true self.
• Avoid exaggerating or misrepresenting your experiences and qualifications.

Remember, your personal statement is an opportunity to show the admissions committee who you are beyond grades and test scores. It’s your voice in the application process, so make it count!

Utilizing Digital Media Personal Statement Examples as a Learning Tool

One of the best ways to understand what makes a successful personal statement is to study examples. This section should emphasize the importance of learning from others’ experiences.

Analyzing and Learning from Successful Media Personal Statement Examples 

Look for examples of successful digital media personal statements, which can often be found online through university websites, educational forums, or resources like Studential.com.

Analyze what makes these statements effective – notice how they structure their narrative, the way they articulate their passion , and how they connect their experiences to their media aspirations.

Identify the key elements that resonate with you and think about how you can incorporate similar strategies into your statement. However, it’s important to maintain your authenticity and not simply mimic another’s style or experiences.

Reflect on how these examples balance personal anecdotes with professional aspirations. A successful personal statement often strikes a balance between showcasing personality and demonstrating readiness for a career in media and communication .

Crafting a digital media personal statement is about narrating your unique journey and showcasing your passion for the field. Use these guidelines to create a statement that not only meets the academic requirements but also reflects your personal story and aspirations in the media world.

Remember, your personal statement is your chance to make a lasting impression – make it count.

Q1: Can I include humor in my digital media personal statement?

While a touch of humor can make your statement more engaging, be cautious. Ensure it’s appropriate and doesn’t distract from the seriousness of your aspirations and experiences.

Q2: How do I balance talking about my achievements without sounding boastful?

Focus on being factual and reflective. Discuss your achievements in the context of what they taught you or how they shaped your interest in media, rather than simply listing accolades.

Q3: Is it important to discuss specific media figures or works that inspire me?

Yes, mentioning media figures or works that inspire you can be a great way to show your engagement with the field. Just make sure to connect it back to your own experiences and aspirations.

Q4: How technical should I get in my personal statement?

It depends on the course you’re applying for. If it’s a technically oriented course, showing your understanding of technical aspects can be beneficial. However, don’t get so technical that it becomes inaccessible to non-specialist readers.

Q5: Should I mention my long-term career goals in the personal statement?

Yes, discussing your long-term career goals can help demonstrate your commitment and vision for your future in the media industry. Just ensure it’s aligned with the course you’re applying for.

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Table of Contents

• • Introduction to Digital Media Personal Statements
• • The Essence of a Personal Statement in Media and Communication
• • The Role of Academic and Extracurricular Activities in Shaping Your Media Aspirations
• • The Importance of Research and Preparation in Writing Your Personal Statement
• • Conclusion

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15 Great Personal Brand Statement Examples

Personal brand statements are pervasive—they appear across websites, social media bios, and various graphics. If you’re observant, you’ll notice them everywhere. You likely already have one, but does it truly represent you? In this guide, we will briefly examine the importance of personal brand statements and showcase inspiring examples to help you create yours effectively.

Understanding Your Personal Brand Statement

Your personal brand statement is essentially your professional DNA encapsulated in a few sentences; a concise introduction that communicates your unique value proposition and the essence of your professional identity. A compelling personal brand statement is clear and specific, and gives the reader a deep understanding of your goals.

Key Elements of a Personal Brand Statement

Clarity of Purpose: Begin by defining your goals. Are you aiming to pivot into a new industry, advance in your current career, or establish yourself as a thought leader in your field?  Your personal brand statement should reflect these aspirations clearly.

Distinctiveness: What sets you apart from others in your field? Identify your unique skills, experiences, and passions that define your professional identity. This helps in crafting a statement that resonates and leaves a lasting impression.

Audience-Centric Approach: Consider your target audience. Tailor your message to resonate with them and address their needs. When speaking to potential clients or collaborators, your statement should convey how you can add value.

Your personal brand statement is your professional identity distilled into a powerful message. Let’s look at some great examples to help you get started.

Hussein Fazal – Super.com CEO

2x Tech Entrepreneur. AdParlor: $0 Raised. $100M Revenue. 8-figure exit. https://Super.com: ~$200MM Raised. $2B+ in sales. Growing.

Hussein Fazal

Super.com CEO

Hussein Fazal’s personal statement highlights his proven track record as a successful tech entrepreneur with notable achievements in AdParlor and Super.com. This statement reinforces his credibility and leadership in driving substantial revenue and growth, resonating with potential investors and customers alike.

Super.com, under Fazal’s leadership, focuses on providing savings through a super app that integrates travel, shopping, and financial services. His personal brand statement echoes his ability to spearhead innovation and growth, aligning with the company’s mission to help “everyday Americans” save money. This coherence enhances trust in his capacity to deliver on the company’s promises.

Scott Stephenson – CEO at Deepgram

I help turn audio into high quality, mineable, readable transcripts using next generation speech AI.

Scott Stephenson

CEO at Deepgram

Scott Stephenson’s personal statement effectively communicates his expertise. It’s simple, and conveys his leadership in leveraging advanced speech AI to create valuable tools for businesses.

Stephenson’s statement aligns perfectly with Deepgram’s mission, which brings out his commitment to advancing the company’s goals of making audio content more usable and actionable.

Radhika Patil CEO at CradleWise

Cofounder, CEO, Cradlewise . A baby sleep fitness company. Its first product is an AI-enabled bouncing crib that manages sleep automagically.

Radhika Patil

CEO at Cradlewise

Radhika Patil’s personal statement introduces Cradlewise as a “baby sleep fitness company,” emphasizing its innovative approach to baby care. The use of “automagically” adds a playful yet sophisticated tone, suggesting ease of use and advanced technology.

Patil’s statement is straightforward, highlighting the company’s unique solution for automating sleep. It reinforces Radhika’s commitment to her company.

Sahil Lavingia – CEO GumRoad

Building products for fun and profit.

Sahil Lavingia

CEO GumRoad

Sahil Lavingia’s personal statement showcases his passion for innovation and entrepreneurship. It reflects a balanced approach that values both enjoyment in creation and financial success.

Lavingia’s statement aligns with Gumroad’s mission by emphasizing a creator-friendly ethos, suggesting that the platform not only facilitates financial gains for its users but also encourages creative freedom and enjoyment. This synergy depicted in his personal statement enhances Gumroad’s appeal to creators seeking both profitability and fulfillment.

Aidan Gomez CEO at Cohere

Giving Technology Language I’m interested in making massive neural networks more efficient, and getting them deployed, at scale, out in the real world.

Aidan Gomez

CEO at Cohere

Aidan Gomez’s statement is both crisp and evocative, conveying a vision of humanizing technology through advanced AI. It showcases a forward-thinking and pragmatic approach, highlighting his role as an innovator focused on practical impact.

By framing his work in terms of giving technology a voice, Gomez positions himself as a pioneer in making sophisticated AI tools accessible and functional, setting him apart as a leader who understands the technical complexities and prioritizes their practical value.

Deanna Mulligan – CEO at Purposeful

CEO Advisor | Fortune 250 Chairman & CEO | Board Director | Entrepreneur | Best Selling Author

Deanna Mulligan

CEO at Purposeful

Deanna’s statement presents a compelling and authoritative image, emphasizing her extensive experience and multifaceted roles. It immediately establishes her as a seasoned leader with a broad skill set with credibility and influence.

The statement’s structured yet expansive nature suggests a disciplined, strategic thinker capable of guiding complex organizations. Her focus on her roles as a board director and entrepreneur signals a strong understanding of corporate governance and innovation, positioning her uniquely as a thought leader who can offer valuable insights into both operational excellence and transformative strategies. This makes her stand out as a versatile and respected figure in the business world, capable of bridging traditional and innovative approaches in her advisory practice.

Kristin Peck – CEO of Zoetis Inc

Proud working mom; curious business leader; animal health champion; frustrated optimist at heart; digital innovation and tech obsessed; avid runner; searching for the next big disruption.

Kristin Peck’s

CEO of Zoetis Inc

Kristin Peck’s personal statement is rich with personality and multifaceted identity. Her inclusion of being a “frustrated optimist” and “digital innovation and tech obsessed” adds a relatable and dynamic dimension, indicating a blend of realism and forward-thinking enthusiasm. Her passion for running and search for “the next big disruption” further emphasizes her proactive and energetic approach.

Her statement aligns with Zoetis Inc’s mission to advance animal care. She stands out as a leader who combines personal passion with professional expertise, making her uniquely positioned to drive both humane and innovative progress at Zoetis.

Maggie Timoney – CEO – Heineken USA

A strategic, international leader with a track record in delivering results by redefining commercial growth strategies, operationalising plans and developing teams in order to deliver revenue and profit improvements.

Maggie Timoney

CEO – Heineken USA

Maggie Timoney’s personal statement emphasizes her strategic and results-oriented leadership style. She presents herself as a transformative leader who focuses on practical execution and team empowerment. The use of the term “international leader” points out her global perspective, crucial for a company with a worldwide presence like Heineken.

Timoney’s statement reflects a strong alignment with Heineken’s global operations and market expansion goals, and suggests a clear commitment to driving financial performance; a key objective in the competitive beverage industry. This positioning aligns with Heineken’s need for leaders who can navigate complex international markets and inspire a culture of continuous improvement.

Reshma Saujani CEO Founder of Girls who code

CEO and Founder @MomsFirstUS , Founder @GirlsWhoCode Bestseller #PayUp. Mom @toddlershaan @littleguysai @stanleythepuppy . Wife @nihalmehta . Tweets my own

Reshma Saujani

CEO Founder of Girls who code

Reshma Saujani’s personal statement uniquely combines her professional achievements with her personal life, presenting a multi-dimensional view of herself. The blend of her roles as CEO and founder with her personal identifiers—like being a mom and wife—adds a relatable and authentic touch. Her inclusion of various roles and interests (“Tweets my own”) conveys transparency and a direct connection with her audience.

By portraying herself as a hands-on leader who balances multiple roles, she exemplifies the values of bravery and sisterhood central to her organization’s mission.

Clara Shih – CEO of Salesforce AI

CEO @Salesforce AI, founder @hearsaysystems, angel investor, kindergarten room mom

CEO of Salesforce AI

This personal statement stands out for its blend of professional titles with personal touches. Shih presents a holistic view of her life. The use of emojis  adds a warm, approachable element, suggesting that she balances high-level leadership with personal engagement. Shih comes across as a leader who is both highly accomplished and relatable.

Howard Schultz – Starbucks Founder

Brooklyn-born, Starbucks ceo and chairman emeritus. Author and citizen with a passion to create opportunities for people and communities.

Howard Schultz

Starbucks Founder

Howard’s personal statement is notable for its blend of humility and passion. Referring to himself as “Brooklyn-born”, Schultz grounds his global success in his personal roots and values.

Schultz’s statement pinpoints his dedication to community and opportunity, which aligns seamlessly with Starbucks’ mission of nurturing human connections and creating positive impacts. This personal and professional alignment helps position Schultz not just as a founder but as a visionary who has shaped Starbucks into a global community-oriented brand. His emphasis on community and opportunity also mirrors Starbucks’ values of people and planet, making him stand out as a leader who embodies the company’s mission and heritage

Jacki (Hoffman) Zehner – CEO SheMoney

Investor, writer, speaker & champion for financial equity.

Jacki (Hoffman) Zehner

CEO SheMoney

Jacki Zehner’s personal statement is striking for its concise yet impactful portrayal of her roles and passions. Zehner has clearly communicated her multifaceted expertise and dedication to financial justice. The use of “champion” adds a dynamic and assertive quality, positioning her as a proactive advocate for change.

Her statement aligns perfectly with SheMoney’s mission, enhancing her leadership in guiding SheMoney’s framework. Zehner’s clear, authoritative voice helps establish her as a credible and influential leader in her field.

Jonas Prising – CEO of ManpowerGroup

Chairman & CEO of ManpowerGroup, leading the world of work into the New Human Age.

Jonas Prising

CEO of ManpowerGroup

Jonas Prising’s personal statement is distinctive for its visionary and forward-looking language. Prising frames his role as transformative, suggesting a pioneering approach to the future of work. The phrase “New Human Age” conveys an ambitious and innovative vision, emphasizing a shift towards a more evolved and human-centric era in the workforce.

This visionary stance reinforces ManpowerGroup’s role in sourcing, assessing, and managing talent while promoting diversity and ethical practices. Describing himself as forward-thinking sets him apart as a leader and highlights ManpowerGroup’s dedication to shaping the future of work with a human-centered focus.

Dr Anino Emuwa

Founder, 100 Women @ Davos | Board Director & Chair | TEDx Speaker | Women’s Leadership Expert | Most Inspirational Woman: Web3 & AI Helping women rise and companies build inclusive leadership teams

Founder, 100 Women @Daves

Dr. Anino Emuwa’s statement stands out for its comprehensive and multi-dimensional presentation of her achievements and expertise. Emuwa not only showcases her diverse accomplishments but also her commitment to impactful leadership and advocacy.

Emuwa’s statement aligns with her extensive background in corporate governance and leadership consulting, directly reflecting her commitment to cultivating inclusive and diverse leadership.

Alex Mahon – CEO of Channel 4

CEO of Channel 4. Non Executive Director. Well behaved women seldom make history.

CEO of Channel 4

Alex Mahon’s statement is unique in its boldness and wit. Through her statement, Mahon positions herself as a leader with a strong sense of confidence and a willingness to challenge norms. The reference to making history suggests a commitment to innovation and breaking boundaries, while the light-hearted emoji adds a touch of approachability and modernity to her leadership style.

Mahon’s statement perfectly complements her role at Channel 4, a channel known for its edgy and unconventional programming. It conveys that Mahon embraces bold leadership and is unafraid to take risks—traits that are essential for leading a channel known for its pioneering and sometimes provocative approach to broadcasting.

As you draw inspiration from the personal brand statements above, remember that your personal statement is about distilling your unique professional identity into a clear and compelling message. Clearly define who you are, what you do, and the impact you make, you pave the way for meaningful connections.

Your personal brand statement is an important step in shaping your professional identity. At Reactionpower, we specialize in digital strategies that amplify your unique voice and maximize your impact. Let’s collaborate to enhance your personal brand statement and weave it into a cohesive branding strategy.

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• Media and communication personal statements

Personal Statement:Media and Culture

Media and Culture Personal Statement

My interest in media and culture initially evolved from my desire to contribute to the social justice activism community. I’m excited by the way that contemporary media has lifted the ceiling from society, expanding the platforms from which people can share their ideas, and providing the power to create dialogue and change through popular culture. The ability to critically engage with political and social areas of contemporary culture is something I am constantly developing, and am eager to explore at a high academic level. Working to create an online presence for myself, I want to improve and diversify my blogging efforts on the subject of intersectional feminism for young people, and to bring what I learn into a space where I can share and build on it.

Concurrent to this, I also enjoy using art and photography to express my views and start conversations. In my Photography course, I used my projects to tackle controversial subjects that interested me, such as gender fluidity and the early sexualisation of young girls. Studying creative subjects has improved upon my ability to articulately and liberally analyse pieces of creative work, providing me with experience in using Adobe Photoshop CS6 and a fearlessness in tackling any new creative process. My confidence to confront unseen work for critique comes from my study of English Literature, where I was also able to explore creative writing and work on my written voice. My Psychology course provided me with an insight into the way we are affected by online communication as people, such as the growing popularity of online dating services, and allowed me to gain a foundation regarding media in the social sciences.

Initially attending university to study English, I soon realised that I could not connect with it the way I do with contemporary media, and this important learning experience allowed me to confidently realign my education to my interests, and work towards a place in the media industry. Taking up work experience in the Department of Work and Pensions, I was able to improve upon my own interpersonal and improvisation skills, as well as gain experience in design. I was trusted to completely remodel the building’s bulletin and motivation boards, learning how to use and apply Adobe InDesign by myself in a few days. I was also able to witness first-hand how the media was progressing too fast, with a disconnect between generations that left some jobseekers unable to comprehend a rapidly digitalised job market. Observing someone type on a computer for the first time in their life made me eager to further explore the way that media has affected our identities throughout history and how it will change in the future.

In my free time, I produce digital art and study Mandarin. After visiting Shanghai and Beijing, I am particularly curious to further study how China’s bans on various aspects of global and western media affect media consumption and cultural identity; aiding my own personal study by exploring Chinese social networks, and posting reviews of popular Chinese music, film, and TV shows. I have also recently been inspired by the viral photography project of Brandon Stanton, ‘Humans of New York’, which explores individual identity and otherness, and proved to me the extreme power of social media in telling stories.

I am determined to apply myself and my ideas to this degree, and to fully utilise this opportunity to build upon my passion for the role of media in social change. I look forward to evolving my skills in theory and practice, and am excited to explore and critique contemporary media on a global scale.

Middlesex University (Media and Cultural Studies) - Offer (BBD)

• University of Roehampton (Media, Culture and Identity) - Offer (BBD)
• University of the Arts London (Contemporary Media Cultures) - Offer (BBD) Firm
• The University of West London (Media and Communications) - Offer (BBD)
• University for the Creative Arts (Media and Communications) - Offer (BBD) Insurance

Grades Achieved:

• English Literature (A2) - B
• Photography (A2) - B
• Psychology (A2) - D
• Art and Design (AS) - B

General Comments:

Comments on the statement:.

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Media production personal statement example.

“Educate, entertain, inform.” These are the 3 words Lord Reith used to encapsulate the BBC and what Media means to me. My fascination for Media began after studying the subject at secondary school. I can not see a future without me following this ambition. I want to be able to use Media to inspire people, challenge normality, encourage society to evolve and be a catalyst for change. Studying Media at university will help give me the skills and experience I need to pursue my future goals.

I have created an extensive portfolio of Media work at: http://sheikhshahnawaz.foliohd.com I was fortunate enough to help produce and direct an advert that was aired on Channel S for Victorstone Property Consultants. My work in this advert involved creating an idea and storyboard and then organising the other production processes such as shooting and editing. I also produced the music for this advert. I gained relatable experience from this opportunity such as effectively communicating with the crew to ensure our ideas and deadlines were being met and what it was like to be a part of a professional campaign for an actual business. This is one of many media projects I have been a part of. I enjoy the planning side of a production and then the implementation of it.

Working as a waiter at my father’s restaurant helped me gain useful skills. I found articulating with customers on a daily basis a valuable insight in working with the public. Having the skill to talk to strangers, finding out what they want, discussing their ideas and opinions is very important. This occupation also gave me the skills to be versatile and to use my own initiative. These skills have helped me with other work such as creating a shop for students in my college as part of the Business Society. Other extracurricular societies I am involved in include Manga Society and Film Club. I also took part in The Challenge over the summer. This 3 week course was designed to help me gain personal and team skills and then test them in the real world by creating a campaign and fundraiser.

I have the responsibility of Vice President at my college. It is my duty to voice the concerns of the students to the Senior Leadership Team and maintain a positive environment. Every year my college hosts a Model United Nations where sixth forms in the UK come to debate resolutions on relevant issues for 3 days. I was 1 of 9 amongst hundreds to have my resolution approved at general assembly and sent to the United Nations. I also study Business and Music Technology as well as Media. I have found these subjects to greatly aid each other. I think this is good as the knowledge I learn from my other subjects help me with my Media.

I try to use my free time constructively to explore my other interests. I have a deep passion for performing. I love music. I am an avid member of the college choir and rock band. This interest ensued after completing my Rockschool qualifications at GCSE. Learning to play the guitar and performing on stage drastically improved my confidence. I have performed numerous times at talent shows and arts fares. This love for the arts stems from my creativity. From a young age I have always been creative and unique with everything I approach. This creativity has helped me complete my media projects to the best standard whilst also keeping them original and fresh.

I work to the highest standard with commitment and diligence to achieve my goals. Through my motivation and conscientiousness, my experiences push me to move forward with my passion for studying Media; I hope that you too can see my potential and enthusiasm.

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This personal statement was written by nawaz101 for application in 2013.

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How to Write a Resume Branding Statement (Examples Included!)

If someone asked you to sum up your entire resume in a few sentences, could you do it? Crafting a concise resume branding statement can feel like a challenge, but it’s a powerful way to showcase your value.

In this article, we’ll break down how to write a personal brand statement—with actual examples of branding statements for a resume to help you make a memorable impact.

Get that resume out there! Browse open jobs on The Muse and find your dream job »

What is a branding statement on a resume?

“A branding statement is a brief sentence that highlights your most valuable qualities and what sets you apart professionally,” says Rob Stevenson, founder of BackupLABS , who has reviewed thousands of resumes as a hiring manager. “This is what a recruiter reads first, so it has to instantly convey why you’re the right fit for the role.”

This statement should summarize your main skills, experiences, and achievements in a way that sets you apart from other candidates.

Branding statement vs. other resume sections

A resume branding statement might get mixed up with other sections of a resume that also communicate your value to employers in a succinct and impactful way. However, they’re not the same. Here’s how they compare:

• Objective : This section, which some consider dated, focuses on what you want, such as a specific job or industry, while a branding statement emphasizes the unique value that you offer to the company.
• Headline : A headline is a brief, job title-like descriptor, such as Marketing Specialist or Software Developer. A branding statement expands on that, offering a snapshot of your professional value.
• Profile : Typically longer, a profile provides an overview of your career achievements. A branding statement is much shorter, serving as a quick summary of your most marketable qualities.
• Summary : Like a profile, a summary covers broader aspects of your career. In contrast, a branding statement is laser-focused on your key strengths and what makes you stand out.

Branding statement on a resume: Why you should include one

Including a branding statement on your resume gives you the opportunity to make a strong first impression. It immediately positions you as a candidate who knows their strengths and what they bring to the table.

A good branding statement can:

• Grab attention : In a competitive job market, hiring managers often skim resumes. A concise branding statement can make you stand out right away, prompting recruiters to take notice and motivating them to explore your resume further to understand the value you bring.
• Clarify your unique value : It succinctly communicates what sets you apart from other candidates, highlighting why you’re the best fit for the role.
• Set the tone : It frames the rest of your resume, guiding the reader’s understanding of your experience and strengths.
• Showcase your confidence : Including a branding statement demonstrates that you know your worth and have a clear understanding of the value you bring to the table. It presents you as a self-assured candidate, ready to contribute from day one.
• Differentiate you from the crowd : With many resumes looking similar, a branding statement is your opportunity to stand out. It’s a unique snapshot of your professional identity that makes hiring managers remember you, even among a sea of candidates.
• Align with company needs : A tailored branding statement can reflect the specific needs of the role or organization you're applying to. By highlighting relevant strengths, it shows that you've done your research and are a perfect match for the company's goals.

What is a good brand statement for a resume? 7 tips to craft one

Ready to learn exactly how to write a branding statement for a resume? Follow these six expert tips for creating a standout branding statement that showcases your value and sets you apart from the crowd.

1. Place it strategically

Place your branding statement at the very top of your resume, just beneath your contact information. This is prime real estate, as it’s one of the first things a hiring manager will see, increasing the likelihood that they’ll continue reading through the rest of your resume.

2. Be concise

“The length should be about two to three sentences,” says Vit Koval, a talent acquisition specialist and co-founder at Globy . This brevity ensures hiring managers can quickly grasp your professional identity without sifting through unnecessary information.

3. Focus on your value

Stevenson recommends highlighting your strengths and skills with specific, powerful words. “A branding statement should convey your unique qualities and what sets you apart from other candidates,” he says.

For example, you might describe yourself as an innovative thinker with a talent for developing creative solutions. You could also highlight being proficient in data analysis and strategic planning, while emphasizing your collaborative nature as a team member who thrives in diverse environments.

4. Use active language

Words like “achieve,” “drive,” or “innovate” can give your statement more impact, instead of using phrases like “was responsible for” or “was involved in.” Active language emphasizes your contributions and results, making your branding statement more compelling to employers. For example, instead of saying, “Was responsible for project milestones,” you could say, “Achieved project milestones ahead of schedule, improving team efficiency by 25%.”

This might help: 185+ Action Verbs to Make Your Resume Stand Out in 2024

5. Tailor it to the job

To make your branding statement stand out, customize it for each role you're applying to. Use keywords from the job description , which highlights how your skills align with the company’s specific needs.

For example, if you’re applying for a Marketing Manager position and the job description mentions terms like “data-driven strategies,” “campaign management,” and “brand awareness,” you can incorporate these keywords directly into your branding statement.

Also, research the company’s culture and values to understand their priorities. By aligning your branding statement with the company’s mission and the job’s specific requirements, you effectively demonstrate why you’re the perfect fit for the role. The goal is to reflect the qualifications and attributes the employer is seeking, Stevenson says.

6. Avoid jargon

Keep it simple and accessible, focusing on clear, powerful language. Avoid using jargon or overly technical terms that might confuse the reader, since clarity is key to making your statement reach a wider audience.

For example, instead of saying, “Leveraged synergistic paradigms to optimize operational efficiencies,” use clear language like, “Improved team collaboration to enhance productivity.”

What not to do in your resume branding statement

Make sure your resume branding statement is doing you justice by steering clear of common mistakes.

• Being vague : Avoid generic statements like “hardworking professional” or “dedicated worker.” Koval refers to them as “trivial phrases that do not add much weight or help the recruiter understand your value.”
• Focusing only on what you want : A branding statement should emphasize what you offer, not what you're seeking. Focus on how you can bring value to the company, rather than your personal goals.
• Making it too long : This section should be brief—two to three sentences at most. Don’t turn it into a mini- cover letter .
• Ignoring results : Not including measurable achievements or outcomes can weaken your statement. Whenever possible, mention a specific result to show how you’ve added value.

Your resume branding statement is your chance to stand out, so make it concise, results-driven, and tailored to the employer's needs. By avoiding these common pitfalls, you’ll create a compelling statement that clearly showcases your value and strengths.

10 resume branding statement examples

No matter your field—whether it's marketing, IT, or sales—a strong branding statement captures the essence of what you bring to the table. To spark your creativity, here are 10 standout examples from various industries and roles to inspire your own statement:

Example #1: Resume branding statement for a marketing manager

Dynamic marketing professional with a proven track record of increasing brand engagement by 40% through innovative digital campaigns and data-driven strategies.

Example #2: Resume branding statement for a project manager

Results-oriented project manager with 8+ years of experience leading cross-functional teams to deliver complex projects on time and within budget, driving operational efficiency.

Example #3: Resume branding statement for a software engineer

Passionate software engineer with expertise in developing scalable, user-centric applications that enhance productivity and optimize performance for fast-growing startups.

Example #4: Resume branding statement for a sales executive

Top-performing sales leader with a record of exceeding quarterly sales targets by 20%, leveraging strategic partnerships and relationship-building skills to drive revenue growth.

Example #5: Resume branding statement for a human resources specialist

HR professional with a talent for fostering a positive work environment, streamlining recruitment processes, and reducing employee turnover by 15% through employee engagement programs.

Example #6: Resume branding statement for a graphic designer

Creative graphic designer with a passion for developing visually compelling brand identities, driving a 25% increase in client satisfaction through innovative design solutions.

Example #7: Resume branding statement for a data analyst

Detail-oriented data analyst with expertise in transforming raw data into actionable insights, enabling businesses to make informed, data-driven decisions and achieve a 10% increase in efficiency.

Example #8: Resume branding statement for a customer service manager

Customer-focused leader with 7+ years of experience in building high-performing teams and improving customer satisfaction scores by 30% through process improvements and team development.

Example #9: Resume branding statement for a financial analyst

Results-driven financial analyst with a proven ability to develop strategic financial models that have increased profit margins by 12% through accurate forecasting and risk management.

Example #10: Resume branding statement for an operations manager

Efficient operations manager with a track record of optimizing processes to reduce costs by 15% while increasing productivity, ensuring seamless operations across multiple departments.

Resume branding statement template

Examples are great—but templates can be even better if you're looking for a solid starting point. So, here are two templates to help you craft a compelling resume branding statement that highlights your years of experience, key accomplishments, and unique strengths:

Template #1:

I am a [ profession or role ] with [ number ] years of experience in [ industry or area of expertise ]. I specialize in [ specific skill or strength ] and have successfully [ mention key accomplishment, e.g., increased revenue, led teams, improved processes ] by [ specific result, e.g., 20% over 6 months ].

Template #2:

As a [ profession or role ] with [ number ] years of experience, I have a proven track record of [ specific achievement or skill ]. My expertise in [ relevant area ] has helped [ company or team ] achieve [ specific result or outcome ], positioning me as a valuable asset in [ industry or field ].