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Plumbing Business Plan

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Water Tubes Plumbing

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Water Tubes Plumbing is a Eugene-based plumbing company that has chosen residential new homes as their niche. Water Tubes will be able to handle any service request for plumbing of volume home builds or custom new homes. By concentrating on a specific segment of the market, Water Tubes will be able to rapidly gain market share demonstrating their proficiency and professionalism in serving a specific market niche.

Water Tubes will leverage their competitive edges of professionalism and trim quality by properly training all of their employees and impress customers who are used to the lackadaisical attitude of most plumbers. Water Tubes will have a total of four employees and will reach profitability by month eight.

1.1 Objectives

The objectives for the first three years of operation include:

• To develop a company whose primary goal is to exceed customer’s expectations.
• To increase sales so in four to five years Don can hire another master plumber.
• To create a sustainable business, surviving off its own cash flow.

1.2 Mission

Water Tubes Plumbing’s mission is to provide the finest new house plumbing installation. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

1.3 Keys to Success

The keys to success are to provide the customer with a fair price and outstanding service.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Water Tubes Plumbing, soon to be located in Eugene, OR, will offer plumbing services for residential new houses as well as custom new houses. The business will be based out of Don Roto’s house. Water Tubes will have four employees by the end of the year.

2.1 Start-up Summary

Water Tubes will require the following equipment and materials:

• Two trucks (used) fitted with a pipe rack on top.
• Assorted pipes (different diameters and materials).
• Assorted fittings.
• A 30 gallon bucket to store fittings.
• Pipe wrenches.
• Reciprocating saw.
• Circular saw.
• Whole hog (high torque right angle drill).
• Cordless screw gun.
• Propane torch.
• Cast iron pipe cutter.
• Extension cords.
• Pipe dope (Teflon tape in paste form).
• Computer with CD-RW, printer, Microsoft Office, QuickBooks Pro.
• Desk, chair, and filling cabinet, and assorted stationary.
• Mobile phone.

Please note that the items which are considered assets to be used for more than a year will be labeled long-term assets and will be depreciated using G.A.A.P. approved straight-line depreciation method.

2.2 Company Ownership

Water Tubes Plumbing is a sole proprietorship owned by Don Roto.

Water Tubes offers the finest in residential home plumbing construction as well as custom new home construction.  Residential construction is chosen because it is straight forward and clean.  Estimates are far more accurate and the company is dealing with a few contractors instead of many home owners.  Additionally, there is no need to be on call 24 hours a day, a major downside of being a  traditional plumber.

New construction will be typically bid at $1 per foot plus a multiple of $400 per fixture.  Fixtures include sinks, toilets, tubs, etc.

The two other elements of Water Tubes services are professionalism and trim quality.  Professionalism of Water Tubes is clearly a service offering that will be highlighted as well as trim quality which is the part of plumbing that is visible to the customer.

Market Analysis Summary how to do a market analysis for your business plan.">

Water Tubes  will be focusing on a specific niche in the plumbing market, new homes.  The company will target both volume builders of new homes as well as customer builders.

Through a combination of networking activities and advertisements, Water Tubes will increase their visibility among home builders allowing them to gain market share.

4.1 Market Segmentation

Water Tubes will target two distinct segments in the plumbing market:

• Volume residential home builders . These builders are creating many different homes, often at the same time, often on the same plot of land.  These builders are in need of a professional, well priced, reliable plumber for all of their residential new builds.  This is an attractive market niche because the plumbing jobs are clean, numerous, and reasonably easy to do.  Once a builder has found a plumbing company that they are happy with, a long-term relationship is often established, ensuring a constant flow of future jobs.
• Custom home builders . These builders are in need of a plumbing company for their custom projects.  This segment is attractive because the margins are better than typical build jobs and the projects can be fun to do because it requires creativity and thoughtfulness to accomplish the task within the established designed constraints.  This target market makes up a smaller percentage of Water Tubes forecasted sales.

4.2 Target Market Segment Strategy

The plumbing market (excluding direct to the consumer jobs) is a highly networked industry where everyone knows everyone and jobs are won or loss by who you know.  With this in mind, Don will work hard to establish himself as an experienced, professional plumber who is concentrating on the residential new builds market.  This will be done in part through networking with all home builders.  The networking will be an important method to increase visibility of Water Tubes because most home builders are always looking for professional, high-quality plumbers.  It is advantageous for Water Tubes to position themselves as solely working with the residental new build market because it is attractive to builders to form a relationship with a plumber that is specializing on the new build market and not trying to do a little of everything. Water Tubes will be marketing themselves with an advertising campaign in the local home builders journal. 

4.3 Service Business Analysis

In order to do work in the state, it is required that a deposit is made into the workers compensation fund of $4,000 during the first year.  This is only for new companies that have no record of revenue, and no record of worker compensation history.  After one year of no claims, $1,000 is refunded per year and after five years the entire amount is refunded.  In essence, this is acting as a bond for newly formed companies.

The timetable for work in this niche is as follows:

• Two people, one full day, rough-in (plumbing in the floors and concrete).
• Two people, one full day, top-out (plumbing in the walls).
• One person, one full day trim (sections visible to the end-user).

Please note that within the industry ratios’ the gross margin for the industry is significantly lower than what is forecasted for Water Tubes.  The variance can be explained by the fact that the industry ratios are for repair plumbing as well as new construction.  The repair work is more parts intensive and has skewed the gross margin ratio.

4.3.1 Competition and Buying Patterns

The plumbing market is quite competitive, and consequently in order to reap decent profits, large quantity of work must be done.  Competitors can be broken down into three groups:

• Chains : these plumbing companies are a franchise or a division of a larger chain.  The chains typically do repair work instead of new building construction, but sometimes they do work with new builds.
• Private companies : these companies are typically local.  In order to generate sufficient revenue, they will offer a wide range of services.
• Large commercial & residential companies : these are the local Starbucks of the plumbing world and will bid on any type of plumbing project, whether commercial or residential, repair or new builds.  The majority of jobs that this competitor will work on is the larger commercial projects, but a getting a contract with a volume home builder would be attractive.

The buying habits of the target segments is based primarily on networking.  Once a relationship is established, the builder will typically give the plumber one to two jobs to display their work before any type of long-term contract/relationship is developed.

Strategy and Implementation Summary

Water Tubes will first increase visibility through networking activities.  Don will leverage his years as a local plumber working for a larger company.  Once Water Tubes has developed visibility, they will highlight their competitive advantages of professionalism and trim quality with a test project for the builder.  Generally, Water Tubes will be able to win over contracts after their initial display of workmanship.

5.1 Competitive Edge

Water Tubes has two competitive advantages that they will leverage to gain market share:

• Professionalism . Fortunately for Water Tubes, professionalism seems to be absent among many plumbers skill sets.  Water Tubes will exhibit their professionalism in all aspects of customer interaction as well as job performance.  It is very common for plumbers to bid out for more items that they can handle at once.  This is done because the assumption is that they will not get all the jobs they bid for so it is likely that their job load will be balanced out in the long run.  Some times this works, other times it fails.  This is a common source of unprofessionalism that will not happen at Water Tubes.  Additionally, all employees will be indoctrinated into this customer-centric culture, ensuring that all interactions with anyone from Water Tubes will be a positive experience.
• Trim Quality . This is the part of the job that is visible to the customer as opposed to the bulk of the work that is hidden behind cabinets and walls.  There are not a lot of plumbing companies that have consistently good trim quality.  This is one way that Water Tubes can easily stand out relative to the competitors.  Having high trim quality is also an easy way to impress home builders since they will have to fix any issues that are unsatisfying to home-buyers, so sloppy trim work will usually have to be remedied at some point, usually when it is inconvenient.

5.2 Marketing Strategy

As mentioned earlier in the Target Market Segment Strategy, Water Tubes marketing campaign will be based on both networking as well as advertising.

• Networking . This will consist of meeting with builders that Don had worked with in the past, as well as others in the industry.  Don will chat with them and let them know about his current venture and request a trial build to prove himself.  Because the industry is so closely networked, whenever he runs into someone he will mention his new company.  This will spread the word rather fast as contractors tend to bump into each other all over town, both socially as well as professionally.
• Advertising . Don will be running advertisements in the local home builders journal.  This publication is a printed resource that home builders will typically consult when they are in need of a contractor for a specific service in the construction of their house.  Because the readership is targeted and so closely interconnected, advertisements will be quite effective.  Don will also put an advertisement in the Yellow Pages, however Don believes that the advertisements in the trade journal will be more effective due to the closer demographics and behavior factors of the readership group.

5.3 Sales Strategy

Water Tubes sales strategy will be to get at least one job with the new builder to provide them with an example of Water Tubes work.  Based on the current competition, a display of Water Tubes competitive edges of professionalism and trim quality will likely be more than sufficient to turn a prospective customer into a long-term relationship.

5.3.1 Sales Forecast

The first month will be used to set up the business.  The second month will be used to train an employee as well as to undertake several jobs.  The third month will be used to train two more employees as well as do a few other jobs.  By the fourth month it is forecasted that Water Tubes will have a volume relationship with one builder.  Month four will also see a custom home built.  Month six will mark the development of another volume builder.  From month six on there should be a steady increase in sales activity.

5.4 Milestones

Water Tubes will have several milestones:

• Business plan completion.
• Office set-up.
• Training of all employees.
• The establishment of the second volume home builder.
• Profitability.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Don Roto received his Bachelor of Arts from the University of Portland.  After college, Dan decided to learn more about plumbing, one of the odd jobs that he did in college.  After six months of inconsistent work Don landed a job with a larger plumbing company that did both residential and commercial work.  Don started as an apprentice, but within four months had passed his journeymen exam.  Don continued to work for this company for ten years, receiving his master plumbing designation right at the ten year mark.  At this point Don decided that he wanted to try operating his own company, leveraging skills learned in college as well as providing him the flexibility of being his own boss.  It was at this point that he started writing the business plan for Water Tubes and eventually quit his job.

6.1 Personnel Plan

Don will be the only employee for the first month.  Don will bring on board a second employee during month two, and two more employees on the third month.  It is forecasted that Water Tubes will stay at four employees for the foreseeable future.

Financial Plan investor-ready personnel plan .">

The following sections will outline important financial information.

7.1 Important Assumptions

The following table details important financial assumptions.

7.2 Break-even Analysis

The Break-even Analysis indicates what will be needed in monthly revenue to reach the break-even point.

7.3 Projected Profit and Loss

The following table and charts present the projected profit and loss.

7.4 Projected Cash Flow

The following chart and table display the projected cash flow.

7.5 Projected Balance Sheet

The following table shows the projected balance sheet.

7.6 Business Ratios

The company’s projected business ratios are provided in the table below.  The final column, Industry Profile, shows significant ratios for the Plumbing, Heating, Air-conditioning industry, as determined by the Standard Industry Classification (SIC) Index code 1711.

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Free Plumbing Business Plan Template

A successful plumbing business is based on a solid business plan. To help you out, we've designed a business plan template PDF specifically for plumbing business owners. Get your copy today!

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A solid business plan acts as your strategy guide for building a successful plumbing business.

Whether you're an existing plumbing business or just starting out, a business plan helps you get organised.

Use a business plan to help secure funding for your plumbing business.

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What to Include in a Plumbing Business Plan [& Free Template]

Plumbers who want to start their own plumbing company need a plumbing business plan. It’s a crucial tool that helps plumbers make informed decisions, set clear goals, secure funding if needed, and navigate the complexities of running a successful plumbing business. It’s essentially a roadmap for startups or existing plumbing companies to achieve long-term success and growth.

To help you design or improve your own plumbing business plan, get started with our free plumbing business plan template. We show you what to include in your business plan and how to write one using a company business plan template specifically designed for the plumbing industry.

Table of Contents

What is a business plan for a plumbing business, why should a plumbing business have a business plan, how to write a plumbing business plan [with template].

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A business plan for a plumbing business is a comprehensive document that outlines all aspects of the company’s operations, goals, strategies, and financial projections. It serves as a roadmap for the business owner and potential stakeholders by detailing step by step how the business will be structured, managed, and grown. Both startups and established plumbers use business plans to grow their plumbing companies , apply for funding, or seek financial investors.

A plumbing business plan is also a fluid document that needs adjusting on a regular basis along with your business goals and strategies. It can show you how many leads to generate, how many calls to answer, and what your techs’ average ticket needs to be to generate a certain level of revenue each month.

Developing a business plan is especially helpful for new plumbing companies, especially if they’re seeking funding from investors to get their small business off the ground. A plumbing company business plan also serves great purpose for an established plumbing business, as the company reflects on goals and updates its business plan throughout the year.

Plumbers, like any other business owners, benefit from a well-thought-out business management plan for two important reasons.

Reason #1: Fundraising purposes

If plumbers seek financing to start their own business or investors to expand into new businesses, a solid business plan is essential. Lenders and investors want to see a detailed financial report, monthly financial statements, balance sheets, a daily operational plan, and sales forecast — just to name a few of the most important documents to include in a business plan.

In short, lenders and investors want to see a detailed plan that demonstrates the business's potential for success and how it intends to use the funds. The main sources of funding for a plumbing business include personal funds, credit cards, bank loans, and investors. Personal savings and bank loans are the most common funding paths for plumbing companies.

Reason #2: Identify business goals and minimize risks

A business plan serves as your company’s blueprint, as it outlines the roadmap for where you want your plumbing business to go and how you plan to get there. By defining your company’s mission, vision, and long-term goals, and identifying ways to measure success, you and your management team can make informed decisions on the best path forward.

Risk management is also a critical component to your business plan. Include details about your competitors, the market, your target audience, and any future obstacles on the horizon, then develop a contingency plan to handle any potential risks or challenges.

A plumbing business plan should be tailored to the specific goals of your plumbing business and provide a realistic and achievable roadmap for its success. To help plumbing contractors know exactly what information to include in a business plan, ServiceTitan created a plumbing company business plan template for you to download and fill in.

>>Download our free plumbing company business plan template.

Here are the key components typically included in a plumbing business plan:

1. Industry analysis  

Begin by assessing the current market trends for the plumbing industry in your area. Who are your customers? What demographics define your target audience? Who are your biggest competitors? What is the market size or market share in your area, and how can you set your plumbing company apart from the rest? Then use your answers to help inform your overall plumbing business strategy.

2. Executive summary

Write your executive summary last, but include it near the top of your business plan as a constant reminder of your overall vision and goals for your plumbing company. Keep it concise with an overview of the entire business plan, including a mission statement, the business goals, target market, competitive advantage, and financial projections for future growth.

3. Company overview

Your business overview provides details about your specific plumbing business. Tell your company’s story, including how it got started and where it plans to go. Explain how your vision, core values, and business philosophy sets you apart from others in the plumbing industry. 

Outline your goals and objectives for the business, and identify specific key performance indicators (KPIs) you plan to monitor as your company grows. Elaborate on your target audience and how you plan to market your services to generate new leads. Identify the strengths and core competencies that make your plumbing company stand out, and demonstrate how your training processes help plumbing techs excel.

4. Products and services

Clearly describe your plumbing company’s pricing structure and what’s included for each plumbing service you offer, including repairs, installations, maintenance, emergency services, and specialized work.

Define the scope of your residential and/or commercial plumbing services and repairs, including clog-clearing, leak inspections, toilet plumbing, faucets, sewer lines, water heaters, sump pumps, new installations, and more. Then, develop creative guarantees for service, repair, and replacement that inspire customers to take notice and highlight any specialized work your plumbers do, such as gasfitting appliances or large drain clearing.

Do you price plumbing jobs by the hour, or offer flat-rate pricing? Include the service rate, add in the travel fee if you charge one, then total the billable amount for every job or service you offer.

ServiceTitan’s integrated pricebook helps plumbing businesses set accurate and profitable pricing every time. Also, Price Insights, available to users of Pricebook Pro , works to calculate the average price for each plumbing service, then shows you how your prices compare to others in your region. You can easily see if your prices are too low or too high, then adjust to keep your profit margins in line.

5. Market analysis

Take a thorough assessment of market trends in your area and analyze key competitors. Where do they shine, and where do they fizzle? How much market share do they control? How do they price their plumbing services? What gaps need to be filled in terms of the type of plumbing services offered or in areas where customers struggle to find a reliable plumber?

Collect and analyze the market data, then strategize ways to outrank your competition on every key metric, from providing online booking capabilities and delivering excellent customer service to quicker response times and fewer callbacks.

6. Customer analysis

Fully research your target audience to gain a complete picture of who your customers are and who you want them to be. Define their demographics, such as age, gender, income level, location, and buying behaviors. If you plan to service residential customers, learn as much as you can about the age of their homes, total assessed value, date last sold, and even the type of plumbing system in use.

Leverage customer experience software to gain even more insight into your customers’ plumbing history, needs, and possible pain points, then train your CSRs and plumbing techs to use our automated customer relationship management (CRM) features to improve their overall performance.

Notable ServiceTitan CRM features include:

Scheduling : Automated scheduling options allow plumbing customers to book jobs at their own convenience, whether by booking directly online or through calls, text, or web chats. 

Detailed customer history : A robust CRM allows CSRs to personalize the customer experience from the start, then collect the necessary information to adequately inform service techs so they arrive fully prepared to do the job.

Text messaging communication : Text appointment reminders and technician bios to communicate with customers the way they prefer. With two-way SMS communication, customers can easily confirm or reschedule appointments, ask questions, or even pay their bill.

Live tracking : No more waiting around for the plumber to arrive! With live tracking features, customers can see the tech’s exact location on a map and know when they’ll arrive.

On-site estimates : With ServiceTitan Mobile , techs can build and display branded, digital estimates with good, better, and best options in just a few taps.  

Financing options: Ease customers’ minds about cost by providing easy financing options on high-dollar plumbing jobs. ServiceTitan offers several options, and customers can apply right from the tech’s mobile device, choose the plan that fits best, and receive instant approval.

7. Marketing and sales plan

Create a detailed plumbing marketing plan for how the business will attract potential customers and retain current ones through branding, pricing strategy, advertising methods, online presence, reputation management, and customer experience.

ServiceTitan’s home services marketing software analyzes your own customer data to come up with solutions to attract, convert, and retain customers. With ServiceTitan’s Marketing Scorecard, you can rank your campaigns by revenue so you know what’s working and what isn’t, and even drill down to see what kind of jobs your ads are producing.

8. Organization and management

Develop a chart that outlines the company’s organizational structure, roles and responsibilities of key team members, resumes of key team members, and the owner's qualifications, licenses, and permits. Include job descriptions and job interview questions so everyone knows your expectations for how the company will be organized and managed.

9. Operational plan

Include information about the day-to-day operations of your plumbing business. Detail your workflow processes, equipment and inventory used, go-to suppliers, and any plumbing partnerships that help you deliver premium service.

The more details you provide here will help to inform the company roadmap for your team, ultimately resulting in improved efficiency, higher productivity, and increased profits.

10. Financial plan

Your plumbing business’s financial plan typically includes startup costs, a 12-month profit-and-loss projection, a cash-flow projection, a projected balance sheet, and a break-even calculation. 

With customized reporting capabilities, ServiceTitan field reporting software helps you stay on top of every aspect of your financial plan, giving you data-driven visibility into the areas where you’re finding success and where you’re not.

Over to You

ServiceTitan’s cloud-based, all-in-one plumbing software gives plumbing business owners the technology they need to do the work efficiently, the data and reporting they need to do it smartly, and a wide array of resources to guide them as they grow toward achieving long-term success.

>> Want to start your own plumbing business or revitalize and grow an established business? Download this plumbing business plan template to get started.

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Plumbing Business Plan: Complete Guide & Template 

• Author | Becky Forbes
• February 15, 2023

Starting a plumbing business is an exciting opportunity, but it can quickly become overwhelming without a proper plan and strategy. That’s why having a comprehensive plumbing business plan is imperative for the success of your business. 

In this post, we will discuss the importance of creating a business plan for business owners. We will also provide guidance on what to include in a plan for a plumbing company. Additionally, we will offer a free plumbing business plan template.

Why a Plumbing Business Plan is Essential

A business plan is an essential and comprehensive guide for starting a successful plumbing business. This plan will act as a roadmap, guiding you through the ups and downs of running a successful plumbing business.

It outlines goals, strategies, operations, and financial plans to keep the business organized and on track. Writing a business plan helps you stay focused on your objectives and anticipate challenges so you can prepare for them proactively. It will also make it easier to secure funding, as investors and lenders will want to see a well-thought-out plan. 

Structure of a Plumbing Business Plan 

Executive summary.

This summary is an overview of the plumbing company’s goals, objectives, and mission statement. It should highlight the business’s unique selling points, including its experience and expertise in plumbing services and its commitment to customer satisfaction. The executive summary should also  provide an overview of the plumbing industry, including trends and market conditions, to help position the business as a leader in its field. 

Company Summary

The company summary should be clear, concise, and well-written to convey the business’s vision and growth plans. 

Industry Analysis 

This analysis provides an in-depth examination of the plumbing industry. The analysis includes market trends, a competitive analysis, and current regulations and standards. It helps to identify opportunities and challenges for the business and informs strategic competitive advantage planning.

Market Analysis 

This involves a thorough analysis of the target market for the plumbing business, diving into demographic information and consumer behavior to gain insights into the buying habits and preferences of the target audience. It also provides a comprehensive overview of the plumbing industry, including market trends, competitive landscape, and market size, which can be used to inform business strategies and decisions. 

This analysis can help your plumbing business effectively reach and engage with its target market, leading to increased customer acquisition and revenue growth.

Marketing and Sales Strategy 

This outlines a comprehensive plan for attracting and retaining customers in the plumbing business. It includes various marketing and sales tactics, such as advertising, promotions, leveraging word of mouth, and providing excellent customer service. The marketing plan component of this strategy outlines a more focused and intentional approach to promoting the plumbing business, taking into account key factors such as the target market. 

With a well-executed marketing and sales strategy, your plumbing business can effectively reach its target audience, differentiate itself from the competition, drive customer loyalty, and establish long-term customers. 

Service Offerings 

This section outlines the comprehensive range of services offered by your business, including both residential plumbing and commercial plumbing solutions. It provides a clear and detailed description of each service, including the scope of work and plumbing service pricing . By offering a wide range of high-quality plumbing services, your business can cater to the diverse needs of its customers and stand out in a competitive market. 

The clear and transparent presentation of service offerings can also foster trust and build credibility with potential customers, leading to increased customer acquisition and revenue growth.

If you’re looking for more ways to improve your plumbing customer service and increase revenue, partner with Payzer. Payzer is a plumbing management software that helps you simplify operations, sell more, and improve collections.

Schedule a Demo Today

Operations Plan 

This operations plan is a critical component of the overall business strategy, as it ensures that your plumbing business operates smoothly and efficiently and can provide top-notch service to your customers. 

This comprehensive plan outlines how the plumbing business will be run and managed daily. It covers critical operational areas such as employee management, staffing, equipment usage, appointment scheduling, and customer service processes. Additionally, it highlights the importance of offering credit card payment options, which can provide added convenience and flexibility for customers and help your business increase sales and revenue.  

By having a well-defined and executed operations plan, you can achieve your short-term and long-term goals, grow your customer base, and build a strong reputation in the plumbing industry.

Financial Plan 

This component of the business plan provides a comprehensive overview of the financial projections for your plumbing business. It includes detailed revenue projections, cash flow analysis, and growth projections. The financial plan also contains a balance sheet to demonstrate financial stability and potential for business success. 

This financial plan is a crucial component of the overall business strategy.It provides a realistic and data-driven view of your business’s financial future and helps to inform decision-making and secure funding. By having a well-structured and realistic financial plan, your plumbing business can attract investors and lenders, establish a strong financial foundation, and secure long-term success.

The conclusion is a crucial component of your business plan, as it ties together all of the key elements and provides a final demonstration of your plumbing business’s potential for success. 

The conclusion provides a concise and compelling summary of the key points. It reiterates the business’s mission, vision, and commitment to success and highlights the strengths and unique selling points of the business. 

The conclusion serves as a final opportunity to make a strong impression on potential investors, lenders, and stakeholders. It should leave the reader with a clear and optimistic view of the business’s future and convey a sense of confidence and determination to succeed. 

We hope that you have a good understanding of the key elements that should be included in a plumbing business plan. These elements provide a roadmap for starting and running a successful plumbing business, as well as strategies for marketing, customer service, finances, and business operations. With the right plan and determination, you can build a successful plumbing business. 

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Plumbing Business Plan Template [Updated 2024]

Plumbing Business Plan Template

If you want to start a successful plumbing business or expand your existing plumbing business, you need a business plan.

Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of plumbing business plans.

The following plumbing business plan template and example gives you the key elements you must include in your plan. In our experience speaking with lenders and investors, the template is organized in the precise format they want.

You can download our Ultimate Business Plan Template (including a full, customizable financial model) to your computer here.  

Example Business Plan For Plumbing Businesses

I. executive summary, business overview.

[Company Name] is a new residential plumbing business located in [location]. We are committed to providing the highest quality plumbing services in the area and creating connections with customers that last a lifetime. Some of the services we provide include clearing clogged drains, repairing and replacing faucets and sinks, installing and maintaining sump pumps and water heaters, and providing emergency services. We are [location]’s friendly neighborhood plumbers who can tackle any plumbing concern that our customers have.

[Company Name] provides a variety of residential plumbing services to the homes and apartment buildings of [location]. These services include, but are not limited to:

• Clogged drains
• Faucet and sink repair and replacement
• Sewer and septic conversion
• Sewer inspections
• Garbage disposal repair
• Sump pump installation and maintenance
• Water heater repair and installation
• Water treatment
• Emergency services

Customer Focus

[Company Name] will primarily serve the residents and homeowners of [location] and the surrounding area. The demographics of these customers are as follows:

• 92,021 residents
• 39% married
• 32% with children under 18
• 55% homeowners
• Median age of 41

These demographics serve our company well. With such a large population of homeowners, many residents will need a local plumber to keep their plumbing fixtures and sewer systems intact. [Company Name] can provide homeowners with any routine or emergency plumbing services they need.

Management Team

[Company Name] is led by [Founder’s Name] who has been a plumber for [X] years. Throughout his career, he has performed a variety of plumbing services for hundreds of customers living in the [location] area. He has conducted much of this work for other plumbing companies and is now eager to utilize his experience and connections for his own business.

Though he has never run his own business, [Founder’s Name] has worked in the industry long enough to gain an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry. He also already has a starting customer base that he served while working for other plumbing companies.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• The company will be providing a valuable service for homeowners who are in need of plumbing services.
• [Founder’s Name] has a track record of success in the plumbing industry and already has a loyal client base.
• [Company Name] will provide high-quality plumbing for a moderate price.

Financial Highlights

[Company Name] is currently seeking $470,000 to launch. Specifically, these funds will be used as follows:

• Store design/build: $150,000
• Vehicle purchase and maintenance: $50,000
• Equipment and initial supplies: $150,000
• Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is led by [Founder’s Name], who has been a plumber for [X] years. He has spent his career working for a variety of local plumbing businesses, including some of [Company Name]’s direct competitors. Now with years of experience under his belt and a loyal client base, [Founder’s Name] is ready to create his own business and hire highly skilled plumbers at his side.

[Company Name]’s History

[Founder’s Name] has spent the past year researching what it takes to create his own business and expand on his client base. He has analyzed the costs, market, demographics, and local competition. [Founder’s Name] has compiled enough information to develop his business plan in order to approach investors.

After completing his research, [Founder’s Name] incorporated [Company Name] on [date of incorporation] as an S-corporation. The business is currently being run out of [Founder’s Name]’s home, but once the lease on [Company Name]’s office location is finalized, all operations will be run from there. He currently uses his personal vehicle to drive to clients’ homes but will purchase a van that will be used specifically for the business.

Since incorporation, the company has achieved the following milestones:

• Found a commercial space and signed a Letter of Intent to lease it.
• Developed the company’s name, logo, and website located at [website].
• Planned the suite of services to be offered.
• Determined equipment, supplies, and materials needed.
• Begun recruiting key employees and experienced plumbers.

[Company Name]’s Products/Services

Iii. industry analysis.

As long as buildings have indoor plumbing, there will be a demand for plumbers. Plumbers are essential workers who help to maintain the plumbing and sewer systems in homes, commercial buildings, and across cities. Without their tools, skills, and expertise, the modern world would not have the intricate and complex plumbing system that keeps civilization running.

Therefore, the demand for plumbers remains strong and continues to grow. According to IBISWorld, the plumber industry has grown 2.3% per year over the past five years, and that growth is expected to continue for the foreseeable future. This growth shows that the industry has promise and that it is a good time to start a new plumbing business.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the community residents of [location] and its surrounding areas.

The area we service is suburban, with 55% owning homes. A large portion of these homes are decades old, so they need constant maintenance on their plumbing fixtures. This means a sizable portion of the local population will require our services at some point.

Customer Segmentation

[Company Name] will primarily target the following three customer segments:

• Homeowners : We will primarily market our services to new and veteran homeowners who need a friendly plumber to help them with all their plumbing needs. [Company Name] will market itself as a convenient option that can provide multiple services, so they don’t need to call multiple plumbers for help.
• Residents 55 and older : Residents who are near their golden years usually don’t have the time, energy, or ability to keep their house in good repair. When they have major plumbing projects to tackle, they need an experienced plumber who is on-call and provides quick and friendly services. We will market our outstanding customer service to show that we are the best business for all their plumbing needs.
• Landlords/Property management companies : Companies and individuals who rent out homes and small multi-family complexes need on-call plumbers they can trust. Our team has the experience and skill to handle these projects and can be over soon after an emergency occurs.

V. Competitive Analysis

Direct & indirect competitors.

The following plumbing companies operate within a 10-mile radius of [Company Name], thus providing either direct or indirect competition:

Emergency Plumbers, Inc Emergency Plumbers, Inc is one of the top plumbing services for people who experience a plumbing emergency. They are on-call 24/7 and can dispatch a plumber in as little as a few minutes. So whether your sump pump isn’t working during a storm or you have no hot water, Emergency Plumbers will be there shortly to fix the problem.

Though Emergency Plumbers will continue to thrive, the company does not offer routine maintenance and repair services. They strictly focus on emergency situations. Therefore, they will not be a major competitor for most of our business.

Mr. Smith Plumbing Mr. Smith Plumbing has been a major competitor nationwide for decades and has a very recognizable brand. The company offers a wide variety of plumbing services from routine maintenance and repairs to emergency services. When plumbing issues occur, many people think of Mr. Smith Plumbing first.

Though Mr. Smith Plumbing will continue to thrive, the company lacks affordable pricing and good customer service, which prevents customers from coming back. [Company Name] will have far more affordable services and aim to create lasting connections with customers.

Plumbing And More LLC Established in 2005, Plumbing And More LLC set out to be the best local plumbing business around. Customers can expect high-quality plumbing work paired with excellent customer service. Plumbing and More’s most popular services include water pressure checks, water heater maintenance and repair, and sump pump maintenance.

Though Plumbing And More LLC will continue to thrive, the company has received numerous complaints that have tarnished its reputation in recent years. Therefore, it is no longer seen as the friendly neighborhood plumbing business it once was. This is an excellent opportunity for [Company Name] to fill this role.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. Those advantages include:

• Customer-Focus : [Company Name]’s plumbers provide the highest quality customer service focused on transparency, communication, and responsiveness throughout the process, from the initial inquiry to the follow-up once the project is completed.
• Management : [Founder’s Name] has been extremely successful working in the plumbing industry and will be able to use his previous experience to help clients with whatever they need. His unique qualifications will serve customers in a much more sophisticated manner than many of [Company Name]’s competitors.
• Relationships : Having lived and worked in the community for decades, [Founder’s Name] knows many of the local residents and has already established a loyal clientele from his years working for other competitors. These relationships will provide the company’s initial clientele and help our business through word-of-mouth marketing.

VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here. [Company Name] seeks to position itself as a high-quality, friendly, and convenient plumbing business. Clients can expect to receive the best plumbing services from skilled professionals as well as top-tier customer service.

The [Company Name] Brand

The [Company Name] brand will focus on the company’s unique value proposition:

• Client-focused plumbing services, where the company’s interests are aligned with the customer.
• Service is built on long-term relationships and personal attention.
• Professional industrial experience in a small business setting.

Promotions Strategy

[Company Name] expects its target market to be individuals within a 10-mile radius of its location. [Company Name]’s promotion strategy to reach these potential customers includes:

Referrals [Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.

Website/SEO [Company Name] will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media [Company Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.

Publications [Company Name] will advertise its services in key local publications, including newspapers and area magazines. Additionally, the company will print brochures and place them in specific locations frequented by target individuals.

Direct Mail [Company Name] will blanket neighborhoods in the area with direct mail pieces. These pieces will provide general information on [Company Name], its services, and promotional discounts.

Billboards [Company Name] will secure a billboard in the area that captures the attention of residents. The billboard will draw attention to the new business and its service offerings.

Pricing Strategy

[Company Name]’s pricing will be estimated on a project basis. The pricing will be determined by the equipment and tools needed and the amount of labor required to finish the job. Pricing will be moderate and less expensive than our competitors, but more expensive than lower-quality, efficiency-driven plumbing businesses.

VII. Operations Plan

Functional roles.

[Company Name] will need to fulfill the following functional roles to execute its business plan and ensure the company’s success:

Service Functions

• Plumbing services, including maintenance, repairs, and installations
• Customer service
• Scheduling of plumbing services
• Quoting and invoice creation
• Equipment maintenance and upkeep
• Purchasing of equipment and tools

Administrative Functions

• Social media management
• Website management
• Bookkeeping
• Hiring and training staff
• Maintenance functions
• Other general administrative functions

VIII. Management Team

Management team members, hiring plan.

[Founder’s Name] will serve as the Owner and Manager of [Company Name]. In order to launch, he needs to hire the following personnel:

• Assistant Managers (1 to start)
• Administrative Staff (1 to start)
• Plumbers (2 to start)

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenue will primarily come from providing plumbing services to local homeowners. Pricing will be determined by the services required, equipment and tools needed, and scope of the project.

The main cost drivers for [Company Name] will be labor expenses, marketing, and lease for the office space.

Capital Requirements and Use of Funds

[Company Name] is currently seeking $470,000 to launch. The funds will be used for capital expenditures, office build-out, hiring initial employees, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

Key Assumptions

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

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Plumbing Business Plan Template Free

If you want to have a successful plumbing business, you need a plan that discusses your goals and the steps you will take toward growth. No two businesses are exactly alike, but certain elements are important for every organization to consider. A plumbing business plan template is a comprehensive outline that guides your efforts and supports long-term success.

Many plumbing companies wonder where to begin. Sera offers a free plumbing business plan template to help you get started. We’ll go over how to set priorities, locate funding, navigate challenges, and more — all with the unique considerations of the plumbing industry in mind.

What Is a Plumbing Company Business Plan?

Think of a plumbing business plan as a roadmap for the company. It’s a document that discusses the goals, operations, business strategies, and financial forecast, among other elements. It explores how these aspects shape business structure and growth.

Business owners just starting a plumbing company and those established in the industry may consider a business plan template. For existing companies, it’s about assessing the current state of the business and developing a growth plan for the next few years. For startups, it helps in crafting initial business goals and seeking funding from investors.

Most importantly, no business plan template is set in stone. This document is always open to revising as goals and operations change. As the business grows, benchmarks like lead generation and the number of service requests will increase. An effective plumbing business plan template evolves alongside the company.

What Are the Key Components of a Plumbing Business Plan Template?

The following provides an in-depth overview of each step involved in crafting a plumbing business plan:

Executive Summary

The executive summary is the last piece you write, as it summarizes the entirety of the business plan. However, on the finalized document, it should appear first. This is because the executive summary is a reminder of your company’s vision, which should guide all decisions. Although you want to keep the executive summary concise, make sure to go over:

• Business goals
• Competitive advantage
• Sales and marketing strategies
• Plumbing services
• Target market

Market Research

A thorough market analysis can help with differentiation. Evaluate the market size in your region and determine your anticipated market share to identify your target market. Think about the demographics of this group and how to engage these customers.

Conduct a competitive analysis of direct and indirect competitors. Assess how your plumbing services are different from others in the local industry. Evaluate market trends, such as technological innovations or shifts in customer preferences. Ultimately, this market research will help you uncover unique value to offer the target market.

Company Overview

The company overview expands on the ideas outlined in the executive summary. It describes the business in detail, discussing its history and future goals. It provides the business philosophy, which includes the vision, mission statement, and core values. It mentions the founders and the type of plumbing business (i.e., residential/commercial). It even shares the company’s legal structure, such as a sole proprietorship or limited liability company (LLC).

You also get more specific about goals and objectives in the company overview. Explain your marketing strategies for reaching your target audience and sales tactics to generate leads. Discussing key performance indicators to monitor success is also important, especially when seeking investment.

Products and Services

Your products and services are what generate profit, so be sure to get specific. Beyond whether you’ll serve residential, commercial, or both, explain any specializations. For instance, will you focus on installations or repairs? Will you focus on certain plumbing systems? Do you use patented technologies for certain services? What steps will you take for quality assurance?

Next, you want to discuss your pricing strategy. Will you offer flat-rate pricing or charge by the hour? Also, what’s included in the price of each service (i.e., maintenance, emergency repair, warranties)? If your prices are above average, explain the additional value you provide that justifies them.

Sales and Marketing Plan

This aspect of your plumbing business plan outlines how you will attract and retain customers. It goes over specific marketing strategies, such as content marketing, paid search, and social media marketing. It also details sales tactics like direct calls and referral programs. It expands on pricing strategy, including how you plan to price services and stay competitive.

A good place to start with your sales and marketing plan is establishing your unique selling proposition (USP) . A USP includes not only your distinct services but also innovations you’ve developed and other selling points. For example, having a team of certified plumbers or maintaining fast service delivery are selling points.

Operational Plan

The operational plan explains what a typical day looks like at your company. The more details you provide in this section, the better. It will contribute to more productivity and efficiency, which ultimately enhances profitability. An operational plan should include information about:

• Workflow processes
• Equipment/machinery
• Staffing required and training programs
• Partnerships and suppliers

Organization and Management

Here, you will lay out the business’s organizational structure. This includes the roles and responsibilities of the management team, which comprises the founders and CEO, plus other key managers. You may also wish to mention advisors or consultants since this can make your business idea more credible to potential investors. For complete transparency, explain the compensation plans for management and staff members, including salaries and benefits.

Financial Plan

This section of a plumbing business plan summarizes financial projections for the first few (or next few) years. When first starting, you want to determine how much capital you need. This involves calculating the various costs of running a plumbing business. Understand your short-term and long-term needs; this will help you figure out funding. Think about possible funding sources, such as angel investors, bank loans, and even personal savings.

Some financial statements to incorporate into this part of the plan include:

• Balance sheets
• Cash flow statements
• Profit and loss statements
• Break-even point

Need More Help? Find Plumbing Business Coaching at Sera

A plumbing business plan template is an important guide to help realize goals, whether starting your own plumbing business or revisiting an existing company strategy. If you’re uncertain about your business plan and need additional guidance, consider plumbing business coaching at Sera. Our coaching is designed for residential plumbing contractors who want to stand out against the competition and achieve continued growth. You’ll learn strategies for maintaining operational efficiency, setting profitable pricing, managing finances effectively, and retaining top plumbers through great leadership.

In addition to business coaching, we offer plumbing business software that automates many manual tasks to reduce inefficiencies.

View our demo now to learn more about the possibilities.

Topics discussed

• Customer Service & Onboarding
• Membership Plans
• FSM Employees

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Plumbing Business Plan Template

Written by Dave Lavinsky

Plumbing Business Plan

You’ve come to the right place to create your Plumbing business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Plumbing businesses.

Below is a template to help you create each section of your Plumbing business plan.

Executive Summary

Business overview.

Perfect Plumbing LLC is a new plumbing company located in Chapel Hill, North Carolina. We are a small company that is committed to helping the residents of Chapel Hill with all of their plumbing needs. We have upfront pricing, years of experience, and promise to arrive on time, every time. With our excellent skills and service, we expect to be the #1 plumbing company in the area within the next five years.

Perfect Plumbing LLC is led by Harry Garcia who has been a plumber for 20 years. While working for competing plumbing companies, he provided a variety of plumbing services for hundreds of customers living in the Chapel Hill area. His work ethic and expertise has gained him a positive reputation in the community and he has already built an initial clientbase. His loyal clientbase and experience will be invaluable to the company.

Product Offering

Perfect Plumbing LLC will provide a long list of residential plumbing services to the residents of Chapel Hill, North Carolina. These services will include fixture installation, repair services, water heater services, and emergency services. We can provide practically any service that ensures our customers’ plumbing is always in good repair.

Customer Focus

Perfect Plumbing LLC will serve the homeowners of Chapel Hill, NC. We will also work with real estate companies and property management companies who need plumbing services for their residential properties.

Management Team

Perfect Plumbing LLC is led by Harry Garcia, an experienced plumber who has worked in the industry for 20 years. He has worked with hundreds of residents in the Chapel Hill area and has gained a great reputation for his friendliness, expertise, and work ethic. He has been planning on creating his own plumbing business for several years and is finally ready to launch. With his good reputation and loyal clientbase, Harry is confident that Perfect Plumbing LLC will be a success in the community.

Success Factors

Perfect Plumbing LLC is primed for success by offering the following competitive advantages:

• Quality plumbing services that are always on time and affordable.
• Management team with extensive plumbing experience and a focus on maintaining long-term relationships with customers.
• Skilled team of plumbing professionals who will get the job done right the first time.

Financial Highlights

Perfect Plumbing LLC is currently seeking $425,000 to launch. The funding will be dedicated to the office build out, purchase of initial supplies, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:

• Store design/build: $100,000
• Vehicle purchase and maintenance: $50,000
• Equipment and initial supplies: $150,000
• Three months of overhead expenses (payroll, rent, utilities): $50,000
• Marketing costs: $25,000
• Working capital: $50,000

The following graph below outlines the pro forma financial projections for Perfect Plumbing LLC.

Company Overview

Who is perfect plumbing llc.

Perfect Plumbing LLC is a new plumbing company located in Chapel Hill, North Carolina. We are a small company that is committed to helping the residents of Chapel Hill with all of their plumbing needs. We know that many plumbers disappoint their customers by being late, charging extraordinary fees, and not fixing the job the first time around. At Perfect Plumbing LLC, we are always upfront with our prices, reach our appointments on time, and have the expertise to fix the problem right away. With our excellent skills and service, we expect to be the #1 plumbing company in the area within the next five years.

  Perfect Plumbing LLC is led by Harry Garcia who has been a plumber for 20 years. While working for competing plumbing companies, he provided a variety of plumbing services for hundreds of customers living in the Chapel Hill area. His work ethic and expertise has gained him a positive reputation in the community and he has already built an initial clientbase. His loyal clientbase and experience will be invaluable for the company.

Perfect Plumbing LLC History

After spending several years in the plumbing industry, Harry Garcia has gained the knowledge, skills, and expertise necessary to start his own plumbing business. After years of planning out his business, he finally incorporated Perfect Plumbing LLC on March 1st, 2023.

Since incorporation, Harry has achieved the following milestones for Perfect Plumbing LLC:

• Developed the company’s name, logo and website
• Finished the list of services the company will provide
• Determined equipment and inventory requirements
• Found a potential office location

Perfect Plumbing LLC’s Services

Perfect Plumbing LLC will provide the following residential plumbing services:

• Bathroom and kitchen fixture installation
• Remodeling plumbing services
• Pipe leak repair
• Leaky faucet repair
• Water heater installation and repair
• Garbage disposal repair
• Water line services
• Emergency services

Industry Analysis

The plumbing services industry consists of repair and installation services that plumbers provide to residential and commercial clients. This can include installing bathroom and kitchen fixtures, installing water heaters and sub pumps, repairing leaks and broken fixtures, and providing emergency services. Nearly every building on the planet has some form of plumbing, so professional plumbers are always in high demand.

The plumbing industry is expected to grow over the next several years. This is primarily due to the increase in housing construction, leading to millions of new homes being built and needing new plumbing. Demand is also high due to many older buildings needing updates and repairs to their plumbing systems. According to Global Newswire, the global mechanical, electrical, and plumbing industry was valued at $50.2 billion in 2022 and is expected to grow at a CAGR of 10.7% from now until 2032. This substantial growth ensures the industry will remain profitable, making it a perfect time for new plumbing companies to enter the market.

Customer Analysis

Demographic profile of target market.

Customer Segmentation

Perfect Plumbing LLC will primarily target the following customer profiles:

• Real estate companies
• Property management companies

Competitive Analysis

Direct and indirect competitors.

Perfect Plumbing LLC will face competition from other companies with similar business profiles. A description of each competitor company is below.

Urgent Plumbing Services

Urgent Plumbing Services is the top plumbing company for residents experiencing plumbing emergencies. They are on-call 24/7 and can dispatch a plumber in as little as a few minutes. They can help with practically any emergency, ranging from leaks to sub pump failures. However, they only handle emergencies and do not offer common, non-emergency repair services. As such, they charge high rates for their services, which prevents many residents from hiring their services. Due to their prices and limited services, we expect Urgent Plumbing Services to be a minor competitor.

Chapel Hill Plumbing Co.

Chapel Hill Plumbing Co. has been one of the most popular plumbing services in the Chapel Hill area since 1976. They offer a wide range of services and boast a large crew of 50 plumbers on staff. As such, they can handle most of Chapel Hill’s plumbing demands for both residential and commercial clients. We expect Chapel Hill Plumbing Co. will be our largest competitor.

Johnson’s Plumbing Van

Established in 2012, Johnson’s Plumbing Van is a small operation founded by Bart Johnson. Bart is the sole employee for the company, but has a long and impressively loyal clientbase. He provides a long range of services, but can’t take on any projects that require more than one professional to be involved. As such, he is a minor competitor despite his current success.

Competitive Advantage

Perfect Plumbing LLC will be able to offer the following advantages over their competition:

• Pricing : Perfect Plumbing LLC will provide an array of plumbing services that will be priced competitively and be more affordable than the competition.
• Customer-Focus : Perfect Plumbing LLC’s focus will be on providing customer-focus service that prioritizes customer satisfaction and maintaining long-term relationships.
• Management : Harry has been extremely successful working in the plumbing industry and will be able to use his previous experience to make clients feel comfortable with the process.

Marketing Plan

Brand & value proposition.

Perfect Plumbing LLC will offer the unique value proposition to its clientele:

• Client-focused plumbing services, where the company’s interests are aligned with the customer.
• Service is built on long-term relationships and personal attention.
• Quality services for affordable rates.

Promotions Strategy

The promotions strategy for Perfect Plumbing LLC is as follows:

Social Media Marketing

The company will have several social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of our crew as well as a list of the services we provide. The company will use targeted marketing to appeal to our target demographics.

SEO Website Marketing

Perfect Plumbing LLC will invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local plumbing services” or “Chapel Hill plumbing services”, Perfect Plumbing LLC will appear in the top three choices.

Advertisement

Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. Perfect Plumbing LLC will advertise its services in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Perfect Plumbing LLC understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals and businesses by providing discounts on future services for every new client produced. This strategy will increase in effectiveness as time goes on.

The pricing of Perfect Plumbing LLC will be moderate and on par with competitors so customers feel they receive value when hiring our plumbing services.

Operations Plan

Perfect Plumbing LLC will utilize the following operations plan. Operation Functions:

• Harry Garcia will be the Owner of Perfect Plumbing LLC. He will run the general operations of the company and provide plumbing services to his initial clientbase. He will be the sole employee for the company in the beginning but will gradually hire the following staff:
• An Administrative Assistant who can answer phones, schedule appointments, and work on general administrative tasks.
• An Accountant who will manage all client invoicing, billing, and payables.
• A Marketing Assistant who will run all the marketing and promotions campaigns.
• Several contractors who will provide quality plumbing services.

Milestones:

Perfect Plumbing LLC will have the following milestones complete in the next six months:

• 5/1/202X – Finalize lease agreement for office space
• 6/1/202X – Office build out
• 7/1/202X – Hire and train essential staff
• 8/1/202X – Begin marketing campaign
• 9/1/202X – Launch Perfect Plumbing LLC
• 10/1/202X – Reach break even

Though he has never run his own business, Harry Garcia has worked in the industry long enough to gain an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry. He also already has a starting customer base that he served while working for other plumbing companies. He will hire several other employees who can help him run the aspects of the business that he is unfamiliar with.

Financial Plan

Key revenue & costs.

The revenue drivers for Perfect Plumbing LLC will come charging our clients for our plumbing services.

The cost drivers for Perfect Plumbing LLC will include the overhead costs, salaries, cost of supplies, vehicle maintenance, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Number Of Clients:
• Annual Lease: $25,000
• Vehicle Maintenance & Upkeep: $20,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Plumbing Business Plan FAQs

What is a plumbing business plan.

A plumbing business plan is a plan to start and/or grow your plumbing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Plumbing business plan using our Plumbing Business Plan Template here .

What are the Main Types of Plumbing Businesses? 

There are a number of different kinds of plumbing businesses , some examples include: Commercial Plumbing, Residential Plumbing, and Service and Repair Plumbing.

How Do You Get Funding for Your Plumbing Business Plan?

Plumbing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Plumbing Business?

Starting a plumbing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Plumbing Business Plan - The first step in starting a business is to create a detailed plumbing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your plumbing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your plumbing business is in compliance with local laws.

3. Register Your Plumbing Business - Once you have chosen a legal structure, the next step is to register your plumbing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your plumbing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Plumbing Equipment & Supplies - In order to start your plumbing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your plumbing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful plumbing business:

• How to Start a Plumbing Business

Plumbing Business Plan Template

Written by Dave Lavinsky

Plumbing Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their plumbing companies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a plumbing business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Plumbing Business Plan?

A business plan provides a snapshot of your plumbing business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Plumbing Company

If you’re looking to start a plumbing business, or grow your existing plumbing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your plumbing business in order to improve your chances of success. Your plumbing company business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for New Plumbing Companies

With regards to funding, the main sources of funding for a plumbing business are personal funds, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for plumbing companies.

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How to write a business plan for a plumbing company.

If you want to start a plumbing company or expand your current one, you need a business plan. Below we detail the key components typically included in your own plumbing business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of plumbing company you are operating and the status. For example, are you a startup, do you have a plumbing business that you would like to grow, or are you operating plumbing businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the plumbing industry. Discuss the type of plumbing business you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of plumbing business you are operating.

For example, you might operate one of the following types of plumbing businesses:

• Commercial Plumbing : this type of plumber focuses on plumbing services for commercial businesses, complexes, and buildings.
• Residential Plumbing: this type of plumber provides plumbing services for households.
• Service and Repair Plumbing: this type of plumber focuses on servicing and repairing any plumbing issues and/or emergencies for both residential and commercial clients.

In addition to explaining the type of plumbing company you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What is your plumbing company’s mission?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, reaching $X in revenue, etc.
• Your business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the plumbing industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the plumbing industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your plumbing business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: business complex building owners/managers, apartment complex owners/managers, homeowners, schools, contractors, restaurant owners/managers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of plumbing business you operate. Clearly, a homeowner would respond to different marketing promotions than an apartment complex, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other plumbing companies.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes local handymen or hardware stores. You need to mention such competition as well.

With regards to direct competition, you want to describe the other plumbing companies with which you compete. Most likely, your direct competitors will be plumbing businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What type of plumbing services do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide lower interest rates?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a plumbing business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of plumbing company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to plumbing, will you provide repair, replacement, servicing, or 24 hour plumbing emergency services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and your pricing strategy.

Place : Place refers to the location of your plumbing company. Document your location and mention how the location will impact your success. For example, is your plumbing business located in a busy retail district, from your own home, a standalone office, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your plumbing marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to websites
• Social media marketing
• Local radio and television advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your business operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your plumbing business, including marketing your services, completing projects, preparing for new projects, and tracking inventory of your products and materials.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to land your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your plumbing business to a new city.  

Management Team

To demonstrate your plumbing business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing plumbing businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a plumbing team or successfully running their own plumbing company.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

In developing your income statement, you need to devise assumptions. For example, will you be the only plumber or will you have a team of plumbers? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your plumbing business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting a plumbing business or growing your existing company:

• Advertising and marketing
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or costs needed to transport to a client location and expenses paid for working on projects.  

Putting together a business plan for your plumbing business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and know everything you need to about how to start a plumbing business. You will really understand the plumbing industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful plumbing business.  

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Other Helpful Business Plan Articles & Templates

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Here is a free business plan sample for a plumbing services.

If you're passionate about plumbing and are considering turning your skills into a full-fledged business, you've come to the right place.

In the following paragraphs, we will present to you a comprehensive business plan tailored specifically for plumbing services.

As any seasoned entrepreneur will tell you, a robust business plan is crucial for laying the foundation of a successful business. It helps you articulate your vision, establish objectives, and map out the strategies to achieve your goals.

To jumpstart your journey towards establishing a thriving plumbing service, you can utilize our plumber business plan template. Our team is also on standby to provide a free review and offer feedback on your plan.

How to draft a great business plan for your plumbing services?

A good business plan for a plumbing business must cater to the unique aspects of the plumbing industry.

Initially, it's important to provide a comprehensive overview of the plumbing market. This includes current statistics and identifying emerging trends within the industry, similar to what we've outlined in our plumbing business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as residential homeowners, commercial businesses, or property managers) and your business's unique selling proposition (USP), like specialized services in eco-friendly plumbing solutions or 24/7 emergency repairs.

Market analysis is a critical component. You'll need to thoroughly understand the local demand for plumbing services, the competitive landscape, and customer expectations.

For a plumbing business, it's crucial to detail the services you'll offer. This could range from installations, maintenance, repairs, to inspections. Explain how these services align with the needs of your target market.

The operational plan should outline the logistics of your service delivery. This includes the location of your business, the areas you will service, the procurement of tools and materials, and the management of service appointments.

Emphasize the qualifications of your plumbing team, the standards of workmanship, and adherence to safety and regulatory compliance.

Discuss your marketing and sales strategies. How will you build a client base and foster repeat business? Consider advertising methods, customer service policies, and potential value-added services (like annual maintenance contracts).

Incorporating digital strategies, such as a professional website and active social media engagement, is increasingly important for local service businesses.

The financial section is vital. It should cover the initial investment, projected earnings, ongoing expenses, and the point at which the business will start to see a profit.

In plumbing, managing cash flow is critical due to the potential for large upfront costs for equipment and vehicles. Therefore, a precise financial plan is essential, and you can refer to our financial forecast for a plumbing business for guidance.

Compared to other business plans, a plumbing business plan must address specific industry concerns such as licensing requirements, insurance, and the need for a reliable supply chain for parts and fixtures.

A well-crafted business plan will not only help you clarify your operational and growth strategies but also serve as a tool to attract investors or secure loans.

Lenders and investors are looking for a thorough market analysis, sound financial projections, and a clear plan for day-to-day operations.

By presenting a comprehensive and substantiated business plan, you showcase your professionalism and dedication to the success of your plumbing business.

To achieve these goals while saving time, you can start with our plumbing business plan template .

A free example of business plan for a plumbing services

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a plumber .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The plumbing industry is an essential and robust sector that experiences steady demand.

Recent estimates value the global plumbing and HVAC (heating, ventilation, and air conditioning) services market at over 100 billion dollars, with expectations for continued growth driven by new construction, renovations, and maintenance needs.

In the United States, there are over 120,000 plumbing businesses, generating an annual revenue of approximately 95 billion dollars. This underscores the critical role plumbing services play in maintaining the infrastructure of homes and businesses across the country.

These figures highlight the plumbing industry's significant contribution to the economy and the consistent need for professional plumbing services.

The plumbing industry is witnessing several trends that reflect technological advancements and changing consumer preferences.

There is a growing emphasis on water conservation and the use of eco-friendly materials, with many consumers opting for low-flow toilets, faucets, and showerheads to reduce water usage.

Smart home technology integration is on the rise, with automated leak detection systems, smart water heaters, and other connected devices becoming more popular.

Additionally, the demand for professional and reliable plumbing services is increasing as homeowners and businesses seek to ensure their systems are efficient and up to code.

Online booking and customer service platforms are becoming more prevalent, offering convenience and improved customer engagement.

Lastly, the importance of skilled labor and ongoing training is recognized as essential for the industry to keep up with new regulations, materials, and technologies.

These trends indicate how the plumbing industry is evolving to meet the needs of modern consumers and the importance of staying current with industry developments.

Success Factors

The success of a plumbing business hinges on several critical factors.

Quality of service is paramount; a plumber who provides reliable, efficient, and professional services is likely to build a strong reputation and a loyal customer base.

Expertise and certifications in the field can set a plumbing business apart, as customers often look for skilled professionals they can trust with their homes and businesses.

Location and availability are also important, as a plumbing business that can quickly respond to emergency calls will be favored by customers.

Customer service excellence is crucial for positive word-of-mouth and repeat business, making it a key component of a successful plumbing operation.

Lastly, effective cost management and the ability to adapt to new technologies and environmental standards are essential for the long-term sustainability and growth of a plumbing business.

The Project

Project presentation.

Our plumbing services project is designed to address the essential need for reliable and high-quality plumbing solutions in the community. Strategically located to serve both residential and commercial clients, our plumbing business will offer a comprehensive range of services, including leak repairs, pipe installations, drain cleaning, and emergency plumbing services, all performed by certified and experienced plumbers.

We will prioritize prompt response, efficient problem-solving, and durable repairs to ensure customer satisfaction and peace of mind.

Our plumbing business is set to become a trusted name in the local market, known for its professionalism, reliability, and customer-centric approach to plumbing services.

Value Proposition

The value proposition of our plumbing services project lies in providing dependable, efficient, and expert plumbing solutions to our clients. Our commitment to rapid response times, transparent pricing, and high-quality workmanship offers a stress-free experience for homeowners and businesses alike.

We are dedicated to maintaining the integrity of our clients' plumbing systems, ensuring their comfort and safety, while also being mindful of water conservation and eco-friendly practices.

Our plumbing business aims to be a cornerstone in the community, offering not just services, but also guidance and education on maintaining and improving plumbing systems for the long-term benefit of our customers.

Project Owner

The project owner is a seasoned plumber with a wealth of experience in both residential and commercial plumbing systems.

Armed with a strong background in technical plumbing work and customer service, he is driven to establish a plumbing business that stands out for its dedication to excellence, reliability, and customer satisfaction.

With a commitment to ongoing professional development and staying abreast of the latest plumbing technologies, he is determined to lead a team that provides top-tier plumbing services while also fostering strong relationships within the community.

His dedication to the trade and his desire to meet and exceed customer expectations make him the ideal leader for this project, aiming to set a new standard in plumbing services for the area.

The Market Study

Market segments.

The market segments for a professional plumbing service are diverse and encompass a wide range of customers.

Firstly, there are homeowners experiencing plumbing issues or in need of maintenance services, who require reliable and prompt plumbing solutions.

Next, there are property managers and landlords who need regular plumbing services for their rental properties to ensure tenant satisfaction and compliance with housing regulations.

The market also includes commercial clients such as businesses, restaurants, and retail stores that require professional plumbing for their operations and to prevent disruptions caused by plumbing failures.

Finally, contractors and construction companies can be a significant segment, as they often require subcontracted plumbing services for new builds or renovation projects.

SWOT Analysis

A SWOT analysis of the plumbing service business reveals several key factors.

Strengths include a strong reputation for reliability and quality service, skilled and certified plumbers, and the ability to respond quickly to emergency calls.

Weaknesses might involve the challenge of scaling the business, the need for continuous training to keep up with new plumbing technologies, and the dependency on local market conditions.

Opportunities can be found in expanding services to include eco-friendly and energy-efficient plumbing solutions, leveraging digital marketing to reach new customers, and forming partnerships with local suppliers and contractors.

Threats could encompass the entrance of new competitors into the market, price undercutting by less qualified plumbers, and economic downturns that reduce the frequency of maintenance and renovation projects.

Competitor Analysis

Competitor analysis in the plumbing industry indicates a mix of competition.

Direct competitors include other local plumbing businesses, ranging from individual contractors to larger plumbing companies.

These competitors vie for the same residential and commercial clients, emphasizing their service quality, response time, and pricing.

Potential competitive advantages for our plumbing service include specialized expertise (such as in high-efficiency systems), a strong local brand presence, superior customer service, and a robust warranty on work performed.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a unique market position and for customer acquisition and retention.

Competitive Advantages

Our plumbing service's competitive edge is rooted in our dedication to customer satisfaction and our commitment to providing high-quality workmanship.

We offer a comprehensive range of plumbing services, from routine maintenance to complex installations, all performed by experienced and certified plumbers.

Our proactive approach to customer education helps clients understand their plumbing systems better, leading to informed decisions and long-term relationships.

We also emphasize transparency in our pricing and services, ensuring that customers feel confident and secure in choosing us for their plumbing needs.

You can also read our articles about: - how to offer plumbing services: a complete guide - the customer segments of a plumbing services - the competition study for a plumbing services

The Strategy

Development plan.

Our three-year development plan for the plumbing service company is designed to establish us as a trusted and reliable provider in the local market.

In the first year, we will concentrate on building a strong reputation for quality service and customer satisfaction within the local community.

The second year will focus on expanding our service offerings, including emergency plumbing services and eco-friendly plumbing solutions, to cater to a broader range of customer needs.

In the third year, we aim to form strategic partnerships with construction firms and property management companies, further solidifying our presence in the market.

Throughout this period, we will continue to invest in the latest plumbing technologies and ongoing training for our staff to ensure we remain at the forefront of industry standards and customer expectations.

Business Model Canvas

The Business Model Canvas for our plumbing service company targets homeowners, landlords, and local businesses in need of plumbing maintenance, repairs, and installations.

Our value proposition is centered on providing timely, efficient, and cost-effective plumbing services, with a strong emphasis on customer service and professional expertise.

We offer our services through direct appointments and emergency call-outs, utilizing our skilled workforce and fully-equipped service vehicles as key resources.

Key activities include conducting plumbing repairs, installations, and regular maintenance services.

Our revenue streams are generated from service fees, ongoing maintenance contracts, and sales of plumbing fixtures and parts, while our costs are associated with labor, equipment, and inventory management.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is built on trust and reliability.

We aim to engage with our local community through educational content about plumbing maintenance and water conservation, establishing ourselves as experts in the field.

We will leverage online marketing, including a strong website presence and targeted social media advertising, to reach potential customers.

Partnerships with local hardware stores and suppliers will also be pursued to cross-promote services and gain referrals.

Additionally, we plan to offer special promotions and loyalty discounts to repeat customers to foster long-term relationships.

Risk Policy

The risk policy for our plumbing service company is designed to mitigate risks associated with on-site work, customer service, and regulatory compliance.

We ensure all employees are licensed and insured, and we adhere to strict safety protocols to prevent workplace accidents.

Quality control measures are in place to guarantee the highest standard of service, and we maintain a responsive customer service system to address any issues promptly.

Financial risks are managed through careful budgeting and cost control, and we maintain comprehensive liability insurance to protect against potential claims.

Our priority is to provide safe, reliable, and high-quality plumbing services while ensuring the complete satisfaction of our customers.

Why Our Project is Viable

We are committed to establishing a plumbing service company that meets the essential and ongoing needs of our community.

With a focus on professionalism, customer service, and adaptability to the latest industry trends, we are confident in our ability to thrive in a competitive market.

We are excited to offer valuable services that contribute to the functionality and comfort of our customers' homes and businesses.

We remain flexible and ready to adapt our strategies to overcome challenges and seize opportunities, looking forward to a successful future in the plumbing industry.

You can also read our articles about: - the Business Model Canvas of a plumbing services - the marketing strategy for a plumbing services

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a plumber and our financial plan for a plumber .

Initial expenses for our plumbing business include purchasing essential plumbing tools and equipment, acquiring a reliable service vehicle, obtaining necessary licenses and insurance, investing in professional training to stay current with the latest plumbing codes and technologies, as well as costs related to brand creation and launching targeted marketing campaigns to establish a presence in the local market.

Our revenue assumptions are based on a thorough analysis of the local demand for plumbing services, taking into account the ongoing need for maintenance, repairs, and renovations in residential and commercial properties.

We anticipate a steady stream of service calls, starting modestly and increasing as our reputation for reliable and professional plumbing services grows.

The projected income statement indicates expected revenues from our plumbing services, direct costs (materials, labor, vehicle maintenance), and operating expenses (rent for storage space, marketing, salaries, etc.).

This results in a forecasted net profit essential for assessing the profitability of our plumbing business over time.

The projected balance sheet reflects assets specific to our business, such as tools, equipment, service vehicles, and liabilities including business loans and anticipated expenses.

It shows the overall financial health of our plumbing business at the end of each fiscal period.

Our projected cash flow budget details incoming and outgoing cash flows, allowing us to anticipate our cash needs at any given time. This will enable us to manage our finances effectively and avoid cash flow problems.

The projected financing plan lists the specific financing sources we plan to use to cover our startup expenses.

The working capital requirement for our plumbing business will be closely monitored to ensure we have the necessary liquidity to finance our daily operations, including purchasing materials, inventory management, and salary payments.

The break-even point specific to our project is the level of sales needed to cover all our costs, including startup expenses, and start making a profit.

It will indicate when our business will become profitable.

Performance indicators we will track include the profit margin rate on our plumbing services, the liquidity ratio to assess our ability to cover short-term financial obligations, and the return on investment to measure the effectiveness of our capital invested in the project.

These indicators will help us evaluate the financial health and overall success of our plumbing business.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a plumbing services .

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Plumbing Company Business Plan Template

Document description.

This plumbing company business plan template has 35 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our plumbing company business plan template:

INSERT IMAGE/LOGO COMPANY NAME BUSINESS PLAN OWNER’S NAME INSERT ADDRESS Phone: Email:

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How to Create a Business Plan for a Plumbing Company

In this article, we unpack what a plumbing business plan is and why you need it. We’ll also tell you how to create one for your soon-to-be amazing plumbing services company.

Melissa Kartiganer

Managing Editor

Strategic Planning

Your plumbing business plan is your roadmap to success. Without it, your company will struggle to stand out and attract the right customers.

But with a clear business plan, you have a clear path to follow.

A path with markers that help you nail every aspect of running a thriving plumbing business. On it, you’ll find guidelines for everything from marketing and operations to finances and company strategy. (Wow, can someone show us where to find this magical path?)

The plumbing industry is set to bring in another $124 billion this year. So now is the perfect time to get started on your business plan.

Once you put together your plan, you can put the wheels in motion for growth and take a larger slice of that billion-dollar pie.

What Is a Business Plan and Why Does Your Plumbing Company Need One?

A business plan is a written document detailing your company’s plan for becoming successful.

It covers everything from company goals to financial projections and plans for reaching your target market.

A lot of startups use a business plan to attract investors or get bank funding. But even if you’re mostly self-funding, you still should put together a business plan.

You need this document to give structure and form to what, right now, might only be a new business idea.

A written plan details how each area of your business will function and what you’re striving to attain. This helps you bring your vision for a successful plumbing business to life.

Your plumbing business plan will also be a resource you can turn to along the way. As you near each goal—and each obstacle that crops up—you can refer to your business plan. Use it to see if you’re on track and identify where you might want to do things differently.

With your business plan in hand, you can stay on that magical, clearly defined path to success.

Related Article

How to Start a Plumbing Company

What should you include in your plumbing business plan.

Just like any other new business, your plumbing business plan must start with the basics.

In this case, that’ll be an executive summary that outlines your business, your management team, and your focus. Then, it’s time to dive into the details of market research, money, and strategy.

Here’s what you should include in your plumbing company’s business plan:

Executive Summary

An executive summary is an overview of your business. It basically introduces the what, why, and who of your company to investors and others who read your plan.

For a plumbing company, the executive summary will focus on a few things, such

• What services you offer
• Your target market
• How your business will differentiate itself

Here’s an example of a plumbing business executive summary:

Perfect-Time Plumbing is a new company that offers plumbing services to homeowners and small businesses within 20 miles of our headquarters in Nearby Town. The company is staffed by five full-time licensed plumbers. We provide installation, repair, and plumbing maintenance services. Our team is also available on weekends and evenings for emergency repairs.

Perfect-Time Plumbing’s competitors don’t offer after-hours services. This is how the company will stand out as a reliable service provider in Nearby Town.

The executive summary should also include a brief overview of your marketing plan, management team, and financial plan. Then, the rest of your marketing plan will go into more detail.

Company Summary

The company summary is exactly what it sounds like—a summary of your company. This part of your business plan will outline the following:

• Company Owner. How much experience and training does your founder have in plumbing and related industries?
• Company Startup. How much will you need to spend to get your company off the ground?
• Company Services. What specific services will your company provide? This might include gas plumbing, hot water system installation, and piping services, for example.

Market Summary

This is the section of your business plan in which you’ll explain your market. 

For our example above, Perfect-Time Plumbing would detail how many households and small businesses are in Nearby Town. They’d also list where they’re located and what percentage of customers would need their different services. 

This is where you’ll specify whether you’ll serve residential or commercial clients or both. And it’s your chance to outline what competitive advantage you’ll use to stand out. For example, offering lower prices or 24/7 customer service.

Your business plan will also look at how many customers you expect to have going forward. Include market size estimates for each year for at least the next five years, illustrating your company’s vision for growth.

From One of Our Partners

Plumbing Marketing Ideas: How to Get More Customers

Company strategy.

You can’t just launch a company and start turning a profit on day one. (And if you can, please reach out to our team). You have to have a strategy for marketing, product pricing, and sales.

The details of these strategies should be included in—you guessed it—your plumbing business plan.

Use your plan to outline your initial marketing strategy. Include details like what marketing channels you’ll use and what types of content you’ll create to engage customers.

You’ll also want to define how your pricing will compare to competitors in your company strategy.

You might have lower prices to appeal to budget customers. Or you could list higher prices because of the expertise and service level you provide. Either way, include this information in your plan.

Additionally, you need a sales strategy and forecast showing how your new plumbing business will acquire new customers.

Financial Plan

The last section of your plumbing business plan will be your financial strategy. Basically, you need to have clear guidelines around how your plumbing company will make money.

In your financial plan, include a few financial and accounting tools to illustrate what your company needs to do to be successful.

Here are some examples:

• Break-Even Analysis . This analysis shows how many “units” of plumbing services you need to sell to break even each month.
• Profit and Loss Statement. This statement details your business’s total expenses, profits from sales, and taxes incurred. This allows you to compare these numbers and see your net profit. If this is your first year of business, you might only have a profit and loss statement for a couple of months or a projected profit and loss.
• Balance Sheet. A balance sheetshows assets and liabilities. As a startup, you might not have a balance sheet yet. But this is something you’ll add to your business plan if you want to use it to seek funding.

As you start fleshing out your plumbing business plan, there might be some areas that you’ll need to update or add to later. And that’s okay!

Your company’s business plan should be a dynamic document that reflects the best plan you have at any point in time.

As you learn more about what works and what doesn’t for your business and your customers, and as you gather more financial data, you can make changes.

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How often should you update your business plan.

You might update your plan a few times in that first year of business. But even after that, you should still review your business plan once a year.

Review your strategies and decide if they’re working or not. Make any changes that could help you better reach your business goals. Or changes to help you cope with the current business environment.

For example, if the economy is plunging into a recession, you might decide to cut back on certain expenses.

You’ll also want to review your business goals. Are you still on track to meet them? Or do your existing goals no longer make sense for your business?

And finally, you’ll want to update your financial documents, such as your profit and loss and break-even analysis. These numbers will change from year to year.

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What happens if you don’t have a business plan.

Technically, you can start operating without a business plan. We’re not going to stop you.

But eventually, you’re going to need to sit down and create one. Mostly because if you don’t have a plan, you won’t be able to get funding to help your business grow.

You also won’t have a documented strategy for running your business.

Without a clear strategy for reaching customers and selling your services to your market, you’re not going to be able to run a tight ship. That means, while you could get some customers if there’s high demand in your area, you might not make a profit.

A business plan maps out all the details of your business operations as well as financial performance. The reality is that there are a lot of moving parts a business owner must manage.

So, to actually run the business—and have time to serve customers, make sure your staff has what they need , and eat lunch!—you need your business plan to do some of the work for you.

Deciding how to price your services, a marketing strategy, when to add to your team, how to angle your brand—it’s all there in the business plan.

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3 tips for developing your plumbing business plan.

So, you’re ready to sit down and get started but feeling a little overwhelmed. Don’t worry—that just means you’re a normal human being. A business plan can seem daunting.

But here’s the good news—there are ways to make creating a plan far easier than it looks.

1. Use a Template to Get Started

A business plan template is a great way to guide yourself through the process. You just have to plug in the information.

Keep in mind that if your plumbing company is new, keep your business plan on the lean side. You can add more details as you go.

(Pssst. We’ve included some links to templates for you at the end of the article.)

2. Use Supporting Data

A business plan doesn’t need to have long-winded paragraphs. But it does need solid information.

As you gather data from your market research and financial activity, use that information to create graphs and charts . These data visualizations make it easier to quickly understand the current and projected business landscape.

3. Get Help

Having someone walk you through part of this foundational work of creating a business can go a long way in helping you be successful early on. Professional business plan writers, consultants, and even your accountant can help you create a powerhouse plan.

Next Steps: Resources for Creating Your Own Plumbing Business Plan

Chances are that, as a plumber, writing business plans isn’t your favorite hobby.

But that doesn’t mean you don’t have the tools you need to create a comprehensive business plan for your company.

There are plenty of resources at your fingertips. Here are a few you can plunge into to get started:

• Use a business plan template. There are business plan templates for plumbing companies, such as this template from Tradify  or these free templates .
• Get help from the Small Business Administration (SBA). The SBA also offers free business plan templates. You can use their traditional business plan or a business plan for a lean startup. Additionally, you can access a Small Business Development Center (SBDC) in your area for help getting started.
• Begin market research. Start doing some market research for your plumbing business plan. You can gather helpful information from trade associations. This includes groups like the American Society of Plumbing Engineers (ASPE) and the Plumbing Heating Cooling Contractors Association (PHCC).

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About the author.

Melissa can masterfully bring to life any form of content, whether it’s a landing page or a guide to befriending gnomes. When she’s not crafting stories, she’s either crocheting, smothering her cats in unwelcome affection, or spending time with her husband.

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Free Plumbing Business Plan PDF Template Example Download

How to Start a Plumbing Business - Plumbing Business Plan PDF Template

Are you considering starting a Plumbing Business and are in need of a plumbing business plan PDF example? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Plumbing Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Printing Business' book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Plumbing Business plan PDF template book for free

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Here's a Sample 'Executive Summary' for a Plumbing Business plan :

COMPANY NAME is owned by INSERT NAME who has over 30 years of experience in the plumbing industry.   The company is a small privately-owned plumbing company headquartered in Honaunau, Hawaii operating from the residence of INSERT NAME.

The owner of COMPANY NAME, INSERT NAME is very involved in the community by making financial donations or services to the:

• Food Bank of Hawaii
• Neighborhood Place of Kona
• Onizuka Space Center
• Kona Community Hospital Fund
• Konaweana High School / Football Team
• Elk's Club of Kona
• Lyon's Club of Kona
• West Hawaii Men's Golf Club
• Pop Warner Marlon’s Football Club
• Kona Christian Church
• Boy Scouts of Kona
• Operation Smiles

Location INSERT ADDRESS Phone: Email

The location sits on an acre of land with 1200 sq. ft. of office space and 10,000 sq. ft. of space for equipment storage and garage space for vehicle storage.

The Company COMPANY NAME has provided plumbing services for the big island of Hawaii (also known as Cooks Island) for over 10 years.  The Company was started to take advantage of the perceived weakness and inadequacies of other regional companies in terms of quality and customer satisfaction.  COMPANY NAME has maintained an excellent reputation in the community and industry due to the sales/management and administration skills of INSERT NAME.

Services COMPANY NAME provides top-quality plumbing services. The owner of COMPANY NAME believes that most companies in this industry suffer two major problems. These are poor scheduling of job projects and poor retention of quality employees. Both lead to lower customer satisfaction, lack of repeat business and a low word-of-mouth referral rate. COMPANY NAME will continue to exploit these weaknesses to gain a greater local market share.

The Company will continue to provide its plumbing services in a most timely manner and with an ongoing comprehensive quality-control program to provide 100% customer satisfaction. The Company's owner, INSERT NAME, sees each contract as an agreement not between a business and its customers, but between partners that wish to create a close and mutually-beneficial long-term relationship. This will help to provide greater long-term profits through referrals and repeat business.

Each contract awarded has been and will continue to be completed with the quality and professionalism the Company is known to possess in the industry.  The Company is associated with the Better Business Bureau (BBB) of Hawaii.

Financial Considerations The Company expects to receive $1,000,000 in funding to provide the necessary capital to accomplish the following items as outlined in the plan:

• Purchase John Deer Heavy Equipment Backhoe w/ Hammer, John Deere Skid Steer, John Deere Mini Excavator 
• Hire (4) Plumbers / Equipment Operators
• Purchase (2) New Service Utility Trucks
• Purchase High Tech Leak Detector Equipment 
• Advertising 
• Purchase New Office Equipment 
• Capital to increase Company Bonding   

1.1 Objectives

The objectives of COMPANY NAME are:  

• To substantially improve profitability of the Company in order to hire
• additional key personnel.
• To build a clientele on the outer islands to increase revenue.
• To be more competitive in the plumbing industry by offering more services.
• Increase Bonding Limit in bid and work on larger projects.

1.2 Mission

The mission of COMPANY NAME is to provide top-quality plumbing services. The company will seek to provide these services in the timeliest manner and with an ongoing comprehensive quality control program to provide 100% customer satisfaction. INSERT NAME sees each contract as an agreement not between a business and its customers, but between partners that wish to create a close and mutually beneficial long-term relationship. This will help to generate greater long-term profits through referrals and repeat business.

1.3 Keys to Success

COMPANY NAME has several keys for success in the future, including:

• An excellent and untarnished reputation in the community as indicated by an "A"                                                                                  rating from the Better Business Bureau (BBB) 
• Quality workmanship performed in a timely manner 
• Competitive but fair pricing

Company Summary

COMPANY NAME is owned by INSERT NAME who has over 30 years of industry experience. The company was formed to take advantage of the perceived weakness and inadequacies of other regional companies in terms of quality and customer satisfaction.

COMPANY NAME is located on the property of INSERT NAME in Honaunau, Hawaii. The facilities include an office, storage area for equipment, and garage for vehicles.

The Company provides plumbing services for residential, commercial, multi-family units, condominiums, hospitals, federal projects and 5 star platinum green projects.

The Company has an excellent reputation in the local community and industry operating with no liens, lawsuits, or customer complaints on file.  All licenses and certifications are on file and current with all appropriate departments.

2.1 Company Ownership

COMPANY NAME is an S-Corporation owned and operated by INSERT NAME and is located in Honaunau, Hawaii on the Big Island, also known as Cook’s Island.

2.2 Company History

INSERT NAME has been operating COMPANY NAME since its inception on 2001. COMPANY NAME has operated from the same location during this time. It has built a reputation for doing quality work with inspection officials, contractors, customers and vendors. COMPANY NAME also takes pride in completing work in a timely manner and within budgets. COMPANY NAME also has an "A" rating with the local office of the Better Business Bureau.

The past performance table below shows the developments of sales, assets, liabilities, and operating expenses for the last 3 years of business. The Company's sales for 2007, 2008 and 2009 were $486,795, $493,369, and $838,302, respectively. The gross margin for this period was $283,056, $263,493, and $435,569, respectively. Earnings for this period were $61,613, ($8,919), and $99,264.

COMPANY NAME provides plumbing services for homeowners and general contractors involved in new construction. This includes roughing in all pipes for plumbing, handling all inspections, keeping up to date with building codes and the final installation of all fixtures in the new homes. LIST OF SERVICES

• Repair and emergency service plumbing
• HDPE service repairs and installation up to 48" pipe
• Medical Gas certified installers with nitrogen purge
• Fire Sprinkler installation and repair
• Certified Solar Installer for Hawaii Energy
• Irrigation installation and repair
• Civil installation and repairs ductile iron or HDPE
• Certified kitchen installer
• Sewer system installation
• Forced main sewer installation
• Acid waste installation systems

How to Achieve Goals Effectively - Setting Goals Quotes

Setting goals can be helpful or it can be counter-productive by being too high, too complicated unfocused, or simply unrealistic. These ideas can help you be in a better place to reach or if necessary, revise any goals you might set for your self, whether they are short term or long term goals. Setting and achieving goals effectively:

1. Set reasonable goals for yourself. They can be *large* goals; just be realistic. Don't set yourself up to miss your goal.

2. Don't make excuses. And if you fail, try another tact, angle, plan, or direction.

3. Have a solid plan or strategy for reaching your goal (s).

4. Be willing to make sacrifices to get what you want.

5. Stay "in action" and don't allow yourself to get side tracked or to slow down just because things become difficult.

6. Don't blame others for anything. It serves no purpose, it takes you out of focus of your goals, and it is a big "energy drainer."

7. If you slip at one stage of your goal, re-plan it, and start in on it. Do not let much time go by, or you will lose your momentum, which can be an important tool in reaching a goal.

8. Be consistent in your vision and in your highest desires.

9. Ask for help from everyone you trust, respect and admire in helping you reach your goals. You'll be surprised at how willing many people are to help you.

10. Use positive "self-talk" and continue to believe in yourself and in your ability to get where you want to go or to do what you want to get done! Be persistent and keep your mind and heart in your project. "Faint heart never won fair lady."

Copyright © by Bizmove Free Business Guides. All rights reserved.

Plumbing Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Home Improvement » Plumbing

Are you about starting a plumbing business ? If YES, here’s a complete sample plumbing service business plan template & feasibility report you can use for FREE to raise money .

One thing is common amongst people that are in the plumbing line of business, they tend to work as handymen in order to maximize profit in the industry since plumbing is a subset of the handyman industry. A handyman is one that provides a wide range of services needed for the maintenance of buildings and properties.

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The services provided by a handyman include plumbing, electrical works, carpentry, painting, heating and cooling services and other building and property maintenance and repair works.

To succeed in the business, you should try as much as possible not to reject jobs from clients as some jobs might be seen as too small for you to accept.

Doing the small jobs is what often opens the way for you as a plumber or handyman with your clients. When they have bigger jobs, they will remember you and call you to handle their bigger projects for them.

A Sample Plumbing Services Business Plan Template

1. industry overview.

First and foremost, it is important to establish that the plumbing services business is a subset of the handyman repair services industry.

The plumbing cum handyman industry provides general maintenance and repair services to residential and commercial customers, including plumbing and electrical repairs, appliance installation and repair, painting and carpentry.

Players in this industry install and maintain plumbing fixtures, fittings and equipment and the industry activities include work on household pipes and drains; installation of gas cooking and heating appliances; and work on bathroom and toilet fixtures and venting systems.

Emergency repair work ( e.g. unclogging drains or repairing burst water mains ) represents a significant source of industry revenue. They may also supply plumbing appliances and coupling products for construction projects as a means of increasing income for the business.

The industry grew as a result of the shift in focus from do-it-yourself (DIY) to do-it-for-me (DIFM) as the eighties drew to a close.

This was because time became more precious for the coming generation than money. By the mid-nineties handyman businesses began to appear all over the place to cater to people who did not have time to spare to fix little problems in their homes.

In 2003, the plumbing cum handyman industry was one of the fastest growing ones in the united states and the industry keeps expanding further. This sector is a resource for the growing number of aging homeowners and is also a source of business opportunity for entrepreneurs.

The Plumbing cum Handyman services industry will continue to grow going forward due to the support it will get from the accelerating house market. Besides, housing prices are also on the rise and the increase in the existing home sales will help to drive the demand for remodeling projects and repair works in homes and on properties.

There is a growing need for home repair work and improvement that is reliable because of the emergence of vacation homes, second homes, commercial properties and rental units.

Also, the increase in the number of older people who wish to keep on living in their homes is a factor for the growth in the industry and younger families with children of school-age who chooses to renovate and remodel their homes, instead of moving out to look for new homes in the real estate market with its high price.

Statistics has it that the Plumbing cum Handyman Services industry in the United States of America, is worth $106 billion, with an estimated growth rate of 4.2 percent.

There are about 115,908 registered and licensed plumbing and handyman services businesses in the United States and they are responsible for employing about 9,180 people. It is important to state that there is no company with a dominant market share in this industry.

The plumbing and handyman services industry will keep on thriving in the coming decade especially if an entrepreneur in this line of business is committed to providing reliable and quality work for customers in the home repair and property services they render.

The market is highly unsaturated and there is room for growth as the industry is expanding and maturing. The good news for would be entrepreneurs in this line of business is that there is an estimate of continued annual growth for the handyman industry for as high as 20 percent.

Over and above, the plumbing cum handyman services industry is very open to any aspiring entrepreneur who has acquired the required trainings, skills and perhaps professional certifications to start his or her own business and of course make good money from the industry.

2. Executive Summary

Lumber Jack® Plumbing Services is a licensed and standard plumbing services company that also handles other related handyman services. We have been able to secure a standard and well – positioned office facility in a growing community in Dallas – Texas.

We are a plumbing cum handyman Services Company that is set to compete in the highly competitive handyman services industry not only in Texas, but also throughout the United States market.

Aside from this service; installing and maintaining plumbing fixtures, fittings and equipment and working on household pipes and drains; installation of gas cooking and heating appliances; and working on bathroom and toilet fixtures and venting systems and emergency repair work (e.g. unclogging drains or repairing burst water mains)  services which happens to be our core services.

Lumber Jack® Plumbing Services will also provide general maintenance and repair services to residential and commercial customers, including wiring and electrical repairs, appliance installation and repair, painting and carpentry services et al.

Our business goal is to become one of the leading plumbing cum handyman service companies in the United States and we will make sure that we do all we can to compete favorably with leaders in the industry.

Our workers will be selected from a pool of certified and highly experienced technicians and tradesmen with different trade skills as it relates to our service offerings in and around Dallas – Texas and also from any part of the United States of America as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading plumbing and handymen service providers and installation, maintenance and repair companies in the United States and throughout the globe.

At Lumber Jack® Plumbing Services, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that all the repair jobs we carry out stand the test of time, we will hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for all our partners, employees and for our clients. Lumber Jack® Plumbing Services is founded by Mr. Charles Coleman, a plumber per excellence who also has various skills as a certified tradesman cum handyman.

It is a family business, and the business will be managed and financed by the family. Mr. Coleman has well over 15 years of experience working as a plumber cum handyman for the public works department of the United States of America.

3. Our Products and Services

Lumber Jack® Plumbing Services is established with the aim of maximizing profits in the plumbing cum handyman services industry.

We want to compete favorably with the leading plumbing cum handyman service companies and installation, maintenance and repair companies in the United States which is why we have but in place a competent quality assurance team that will ensure that every plumbing repairs, installations and services carried out or related services rendered meet and even surpass our customers’ expectations.

We will work hard to ensure that Lumber Jack® Plumbing Services is not just accepted in the community we operate in Dallas, but also throughout Texas and in other cities in the United States of America. Our service offerings are listed below;

• Plumbing repair and installations services (Our core service)
• Mechanical services
• Building sprinkler system installation
• Steam fitting and piping services
• Lawn sprinkler installation
• Drain construction, cleaning or repairing
• Gas plumbing
• Gas appliance repair
• Hot water systems installation
• Repairing installed plumbing
• Septic tank installation
• Solar hot water systems installation
• Steamfitting and piping contracting services
• Interior and exterior sprinkler system installation

4. Our Mission and Vision Statement

• Our vision goes beyond establishing a plumbing services company to establishing a standard and all – round handyman services company whose services and brand will not only be accepted in Dallas – Texas but also in other cities in the United States of America.
• Our mission is to provide professional plumbing, installation, maintenance and repair services and other related services that will assist businesses, individuals, households and non-profit organizations in ensuring that their facility and equipment are always in good shape.
• We want to build a plumbing cum handyman Service Company that can favorably compete with other leading brands in the plumbing cum handyman services industry.

Our Business Structure

Lumber Jack® Plumbing Services is a business that intend starting small in Dallas – Texas, but hope to grow big in order to compete favorably with leading plumbing cum handyman businesses in the industry in the United States. We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own.

This is why we are committed to only hire the best hands within our area of operations. At Lumber Jack® Plumbing Services we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Head, Technical Services

Human Resources and Admin Manager

• Sales and Marketing Executive
• Plumbers and Handymen (With Various Trade Skills as it relates to our Business)

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Head, Technical Services:

• Serves as project manager of the organization; works directly with employees
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Makes certain that the technical department perform efficiently, coordinate employee efforts, and facilitate communications between management and plumbers / handymen
• Ensures that the organization work in line with international best practices.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office and factory activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of plumbing repair and installation projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Lumber Jack® Plumbing Services
• Serves as internal auditor for Lumber Jack® Plumbing Services.

Plumbers and Handymen (With Various Trade Skills)

• Provides general maintenance and repair services to residential and commercial customers, including plumbing and electrical repairs, appliance installation and repair, painting and carpentry services et al.
• Handles Carpentry services, Appliance installation and repair (TV wall mount installation), Flooring installation and repair, Roofing repairs, Gutter cleaning, Kitchen makeover, Bathroom remodel and Shower remodel, Attic insulation, Deck repair, Door installations, Fence repairs, Interior and exterior painting services, Yard and power tool repair and maintenance
• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ services, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Lumber Jack® Plumbing Services engaged the services of a core professional in the area of business structuring to assist our organization in building a well – structured plumbing cum handyman business that can favorably compete in the highly competitive plumbing cum handyman services industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a comprehensive SWOT analysis for Lumber Jack® Plumbing Services. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Lumber Jack® Plumbing Services;

Our core strength lies in the power of our team; our workforce. We have a team of certified and highly trained and experienced technicians, plumbers, and carpenters et al, a team with excellent qualifications and experience in various niche areas in the plumbing and handyman services industry.

Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry.

As a new plumbing cum handyman Services Company in Dallas – Texas, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive plumbing cum handyman services industry; that is perhaps our major weakness.

Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the plumbing and handyman services industry is massive considering the number of households and corporate organizations who would always need their faulty plumbing jobs to be fixed or other things to fix in their facilities.

As a plumbing cum handyman Services Company, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. As a matter of fact, some people tend to fix their faulty plumbing jobs themselves as against hiring plumbers and handymen.

Another threat that may likely confront us is the arrival of a new plumbing and handyman services company in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

Although it is somewhat difficult to get plumbers to help you fix your faulty plumbing jobs; it is obvious that the number of plumbers in a given community seems to be less than the required numbers of plumbers needed to effectively service the community.

The plumbing cum handyman industry is one that was affected adversely by the fall of the housing market. This resulted to a low demand for the services in this industry. When the demand for minor household repairs and maintenance rose, the revenue decline was moderated.

The industry has now benefited from the acceleration house market and the increase in household income. These days, it is trendy to find plumbers offering far more than plumbing services; they would prefer to start a handyman services business.

A business that will offer a wide range of relevant services. It gives them the opportunity to maximize profits in the industry and create multiple streams of income as against relying on only plumbing services. On the average, starting and running a plumbing / handyman business can be cost effective.

This is especially so when you have highly trained, well qualified and experienced staff as members of your team. With the quality of work carried out by them for your customers, you will be able to retain your customers and the good work your company does will be well spread by word of mouth as customers will tend to recommend your services to their families and friends once you are able to do a good job in their homes and on their properties.

A company’s ability in providing its customers with quality service at affordable prices will also be a factor that will count in the industry.

This way the company will be able to retain existing clients and get more business from new customers. The competition in the plumbing and handyman industry shows that there is a viable market for the services of plumbers cum handymen.

As long as you are prepared to deliver quality plumbing and handyman services, you will have your own share of the market as some plumbers and handymen business that exist take their customers for granted and offer them mediocre services.

This gives you room as a new entrant into the business to come in and dominate if you are prepared to give quality service to your client.

8. Our Target Market

Before starting our plumbing cum handyman business in Dallas – Texas, we conducted a market survey and feasibility studies and we are certain that there is a wide range of both corporate and individual clients who would need the services of plumbers and handymen on a regular basis.

In view of that, we have created strategies that will enable us reach out to various corporate organizations and households who we know can’t afford to do without our services. Below is a list of the people and organizations that we have specifically market our services to;

• Individuals and households
• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Real Estate Owners, Developers, and Contractors
• The Government (Public works department)
• Schools (High Schools, Colleges and Universities)
• Sport Facilities
• Religious Organizations

Our Competitive Advantage

Surviving in the business world as a plumber or handyman requires more than, your expertise, knowing how to deliver standard plumbing cum repairs and maintenance jobs but also how to network with key people that matters; decision makers that can decide who will get an plumbing installation, repair and maintenance contract.

There are favorable conditions for growth in the plumbing and handyman services industry and as a result of this, survival in the industry will require that you build on existing knowledge of the services you offer to your customers and broaden your skill base in order to be able to compete favorably.

More plumbing and handymen businesses are coming up and they are using the services of existing franchise in the business to boost their competitive edge and exposure in the industry.

We are quite aware that to be highly competitive in the plumbing and handyman services industry means that you are not only expected to be able to deliver consistent and highly reliable plumbing installation, repair and maintenance jobs, but you must be able to meet set targets.

No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects. Our competitive advantage lies in the power of our team; our workforce.

We have a team of certified and highly trained and experienced technicians, plumbers, and carpenters et al, a team with excellent qualifications and experience in various niche areas in the handyman services cum installation, maintenance and repair service industry.

Lastly, all our employees will be well taken care of, and their welfare package will be amongst the best within our category (startups plumbing and handyman services businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Lumber Jack® Plumbing Services is established with the aim of maximizing profits in the  plumbing and handyman (repair) services industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients. Lumber Jack® Plumbing Services will generate income by offering the following services;

• Steamfitting and piping services

10. Sales Forecast

One thing is certain, there would always be corporate organization, government agencies, households and individual who would need the services of plumbers and handymen from time to time.

We are well positioned to take on the available market in the plumbing and handyman services industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our company to enviable heights.

We have been able to critically examine the plumbing and handyman services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in plumbing and handyman services industry.

Below is the sales projection for Lumber Jack® Plumbing Services, it is based on the location of our business and of course the wide range of our services and target market;

• First Fiscal Year-: $100,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $500,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same plumbing installation, maintenance and repair services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competition in the plumbing and handyman services industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the plumbing and handyman services industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Lumber Jack® Plumbing Services

Our corporate goal is to grow Lumber Jack® Plumbing Services to become one of the top 10 plumbing and handyman services brands in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Dallas – Texas but also in other cities in the United States of America.

Lumber Jack® Plumbing Services is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to individuals, households, construction companies, facility managers, corporate organizations, religious organizations and key stake holders.
• Promptness in bidding for plumbing installation, repair, and maintenance contract from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We know the power of publicity hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and households in the whole of Dallas – Texas and beyond which is why we have made provisions for effective publicity and advertisement of our plumbing cum handyman Services Company. Below are the platforms we intend to leverage on to promote and advertise Lumber Jack® Plumbing Services;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
• Install our BillBoards on strategic locations all around Dallas – Texas
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and households by calling them up and informing them of Lumber Jack® Plumbing Services and the services we offer
• List our company in local directories / yellow pages
• Advertise our company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At Lumber Jack® Plumbing Services we will keep the prices of our plumbing and handyman services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services.

In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one – off jobs or government contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

At Lumber Jack® Plumbing Services our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

When it comes to setting up any business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

In essence, it means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. Basically, the tools and equipment that will be used is nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a standard plumbing and handyman company; it might differ in other countries due to the value of their money. However, this is what it would cost us to set Lumber Jack® Plumbing Services in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring an office space that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $100,000.
• The amount required to purchase the needed tool box and repair equipment – $10,000
• Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• Amount required to purchase the needed software applications to run our business – $3,500
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $1,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred thousand ( 200,000 ) U.S. dollars to successfully set – up a standard plumbing and handyman company in the United States of America.

Generating Funding / Startup Capital for Lumber Jack® Plumbing Services

Lumber Jack® Plumbing Services is a business that will be owned and managed by Mr. Charles Coleman and his immediate family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $70,000 and soft loan from family members $30,000 ) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Lumber Jack® Plumbing Services is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our plumbing installation, maintenance and repair services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Lumber Jack® Plumbing Services will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Purchase of plumbing repair and installation tools and equipment: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

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Plumbing Business Plan Sample

Published Jul.25, 2018

Updated Sep.14, 2024

By: Cynthia Turner

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Table of Content

Do you want to start plumbing business

Are you planning to start plumbing business ? The plumbing industry in the U.S. has been on an upward trend for the last decade. In 2009, plumbing revenue in the U.S was approximately 100 billion dollars. Professional plumbing is a key subcontracting industry that is important for both residential and non-residential buildings. Plumbers install systems both for new constructions as well as do repairs and maintenance of existing structures. As a critical service sector, venturing into this business is a great idea so long as you have a good business plan in place to guide implementation.

Executive Summary

2.1 the business.

The plumbing business will be registered as Greenhouse Plumbing and shall be located in Lower Manhattan, New York. The business is owned by Graham Johns who is an experienced professional plumber.

2.2 Management Team

Graham Johns, Owner of Greenhouse Plumbing is an experienced plumber with more than 15 years of experience in the plumbing industry. Before starting a plumbing business , Graham dedicated his expertise to the corporate industry by working for numerous companies in the United States.

2.3 Customer Focus

Given his deep industry experience, Graham has vast knowledge of plumbing that is a great asset to help him set up Greenhouse Plumbing and target the right customers.

2.4 Business Target

Graham knows the plumbing industry well and how to go about getting the right customers to bring in the anticipated business revenue. With the right set of strategies, he hopes to penetrate the market and get good business.

Company Summary

3.1 company owner.

Graham Johns is an experienced plumber whose successful career in the plumbing industry has lasted almost two decades. As a leading expert, Graham has worked on large-scale plumbing projects which has equipped him with knowledge on how to run a successful plumbing business .

3.2 Aim of Starting the Business

With the growth of both residential and commercial real estate industry, a lot of opportunities have been created as plumbers play a key role in constructing, repairing and maintaining plumbing systems. Having been in the industry for long, Graham knows too well the future of plumbing is bright and this informed his decision to start Greenhouse Plumbing.

3.3 How the Business will be Started

Armed with extensive plumbing experience, Graham is a successful plumbing professional with vast technical experience of how to run the business. He clearly understands what needs to be done to setup but has also engaged financial business experts to come up with a comprehensive financial analysis.

Services for Customers

Greenhouse Plumbing offers a wide variety of services for clients in the greater New York area. In order to effectively know how to start your own plumbing business , it’s a great idea to identify services to be offered. To penetrate an established industry which already has other plumbing companies, Graham John plans to focus on excellent service delivery and professionalism to grow plumbing business . With diversified services targeting all types of clients, customers will be able to enjoy a vast number of benefits all under one roof. Greenhouse Plumbing intends to offer the following types of services to both residential and commercial clients in New York.

• General plumbing services that include repair, maintenance and setting up of new plumbing systems
• Streamfitting and piping services
• Gas plumbing and appliance repair
• Installation of septic tanks, lawn sprinkler and hot water systems

Marketing Analysis of Plumbing Business

Plumbing is a key service sector that plays a vital role in both the residential and commercial real estate industry. Builders who come up with numerous projects are often in need of professional, experienced, reliable and well-priced professional plumbers who can offer excellent plumbing services. With the rapid expansion of New York’s real industry, Greenhouse Plumbing has an incredible opportunity considering Graham has vast knowledge of how to run a plumbing business .

5.1 Market Segment

For Greenhouse Plumbing to meet its financial objectives, this plumbing company business plan explains in detail the customer target and which marketing strategies shall be used to woo prospective customers. Identification of the target market is vital to ensure customized marketing strategies are adopted in order to yield the desired results.

5.1.1 Individuals and Households

With a population of over 8 million people, New York is the largest city in the United States meaning it has the highest number of households than any other city in the U.S. Because of this, the largest source of customers for Greenhouse Plumbing is expected to be individual households that are in need of professional plumbing services. This plumbing business plan lays out emphasis on what needs to be done to effectively reach out to this market projected to be a key revenue source for Greenhouse plumbing. From the onset, Graham and his team must find ways of connecting with local households in various New York residential neighbors.

5.1.2 Corporates

New York is a corporate hub with thousands of commercial buildings that host corporate companies. Whether it is fixing plumbing systems for new buildings or doing maintenance and repairs for existing structures, the corporate industry is a lucrative market for Greenhouse Plumbing. Corporates award large long-term plumbing maintenance and repair contracts which are lucrative and a great revenue source for the company. The corporate industry is keen on getting the best professional plumbing services and therefore, Greenhouse plumbing needs to implement strategic marketing policies that attract corporate clientele.

5.1.3 Real Estate Owners and Developers

New York is among top U.S. cities with a vibrant real estate sector which is one of the biggest customers for the plumbing industry. New York is home to some of the largest and most popular real estate companies in the United States. Due to the large number of real estate firms, Greenhouse Plumbing has to know how to market a plumbing business to various New York real estate owners and developers. Among the priority target markets should be focus on how to penetrate the real estate industry.

5.1.4 Government Agencies

Government is a major customer segment with a good capability to provide Greenhouse Plumbing with a good source of revenue. Even though government jobs aren’t easy to secure, the business stands a good chance to secure business from various federal agencies.

5.2 Business Target

Greenhouse Plumbing has plans to offer a superior plumbing service that will cut out the business from the rest of its competitors. New York being a large city with diverse types of customers is an advantage for the business. Despite the presence of established plumbing companies, the company has formulated a clear business operational plan that will help realize an annual sales increase of 20%-25%.

5.3 Product Pricing

When thinking about plumbing business start up costs , Greenhouse Plumbing has come up with a pricing structure which takes into account market rates and what competitors are charging. Ultimately, the plan is to ensure the correct pricing mechanism is put in place for the business attains its revenue targets.

With the right strategies put in place, there is a lot of revenue potential for Greenhouse Plumbing to tap. A host of creative marketing strategies will be helpful in aggressively marketing the plumbing business. To start a plumbing business that will be successful, it is imperative to have the right strategies in place.

6.1 Competitive Analysis

Greenhouse Plumbing has extensively studied the market and identified areas it can capitalize on to generate revenue to outsmart its competitors. New York is a large city with plenty of opportunities that can only be identified through consistent market analysis and research efforts.

6.2 Sales Strategy

For Greenhouse Plumbing to penetrate the market and win loyal customers as well as keep attracting new clients, the sales strategies below will be used to advertise the business.

• Distribute introduction letters, company materials and brochures to targeted customer segments in an effort to market and create awareness about the new plumbing company
• Organize an opening party and invite stakeholders as well as prospective customers from key industries such as real estate professionals and managers. This forum is a great networking opportunity to create rapport with customers.
• Attend exhibitions and events that bring together plumbing companies.
• Advertise the business in local print and broadcast media such as television, radio and newspapers
• Adopt digital marketing strategies such as Google Ads, Facebook and Twitter as many clients now seek plumbing services through the internet
• Market the business in listings such as the Yellow Pages
• Word of mouth marketing

6.3 Sales Forecast

For Greenhouse Plumbing to achieve its goals, below is a detailed sales forecast which has been formulated to guide the business on a path towards success.

Personnel Plan

Greenhouse Plumbing understands too well the importance of having skilled, experienced and reliable employees. Hiring personnel is a key component of how to start a plumbing business . Plumbing is highly technical and the success of this business depends on the caliber of staff hired to work on various systems.

7.1 Personnel Plan

For Greenhouse plumbing to operate effectively, the following staff will be hired to work in various areas of the business. For starters, Graham Johns who is the owner of the business will also be the Chief Executive Officer. In addition, the following staff will hired to offer a helping hand.

• Technical Manager
• 2 Sales and Marketing Executives
• 1 Accountant
• 1 Customer Service Assistant
• 5 Plumbers and Handymen

Successful applicants will be taken through intensive training to familiarize themselves with plumbing company operations.

7.2 Average Salaries

Greenhouse Plumbing intends to compensate staff the following salaries within the first three years of operation.

Financial Plan

Green Plumbing has come up with a detailed financial plan that will help steer the business to development. One of the key things to think about when starting plumbing business is to have a sound financial strategy. A bulk of the capital will be raised from Graham’s personal savings and two investors who are his close friends. Additional funding will be sought through a bank loan for business plan to finance the remaining budget deficit. Using this detailed breakdown of financial parameters, the business will be best positioned to fully harness plumbing business opportunities for the sake of growth. The following is a detailed financial breakdown for Greenhouse Plumbing.

8.1 Important Assumptions

The financial forecast for Greenhouse Plumbing is based on the assumptions below.

8.2 Brake-even Analysis

Greenhouse Plumbing brake-even analysis is shown in the graph below.

8.3 Projected Profit and Loss

Profit and loss information for Greenhouse Plumbing as calculated on a monthly and annual basis is indicated below.

8.3.1 Monthly Profit

8.3.2 Yearly Profit

8.3.3 Monthly Gross Margin

8.3.4 Yearly Gross Margin

Profit and Loss Analysis for Greenhouse Plumbing is illustrated below.

8.4 Projected Cash Flow

Below is a summary of Pro forma cash flow, subtotal cash received, subtotal cash spent, subtotal cash from operations and subtotal cash spent on operations.

8.5 Projected Balance Sheet

Below is a Projected Balance Sheet for Greenhouse Plumbing that indicates assets, liabilities, capital, long term assets and current liabilities.

8.6 Business Ratios

The following is the Ratio Analysis, Business Ratios and Business Net Worth for Greenhouse Plumbing.

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Plumbing Business Plan Template & Guidebook

Are you looking for an easy-to-follow, comprehensive guide to create a successful plumbing business plan? Look no further! The #1 Plumbing Business Plan Template & Guidebook provides an invaluable set of tools to help you plan, organize and launch your business. This comprehensive guidebook covers all the critical elements of a business plan, including setting goals, market analysis, and financial planning. With the help of this template and guidebook, you can create a winning plan that will ensure the success of your venture.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Plumbing Business [11 Steps]
• 10+ Best & Profitable Plumbing Business Ideas [2023]
• 25 Catchy Plumbing Business Names:
• List of the Best Marketing Ideas For Your Plumbing Business:

How to Write a Plumbing Business Plan in 7 Steps:

1. describe the purpose of your plumbing business..

The first step to writing your business plan is to describe the purpose of your plumbing business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a plumbing business:

Our mission at ABC Plumbing is to provide premier, efficient, and reliable residential and commercial plumbing services to our local community, while upholding the highest standards of customer service, professionalism and craftsmanship.

2. Products & Services Offered by Your Plumbing Business.

The next step is to outline your products and services for your plumbing business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your plumbing business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your plumbing business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your plumbing business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a plumbing business?

To run a plumbing business, you will need the following supplies and equipment:

• Plumbing tools (wrenches, augers, pipe cutters, etc.)
• Pipes, fittings, and valves
• Pipe insulation and sealants
• Testing and diagnostic equipment (drain cameras, water pressure gauges, etc.
• Emergency safety gear (fire extinguisher, safety goggles, etc.)
• Business-related supplies (business cards, accounting/bookkeeping system)

In addition to supplies and equipment, you may need certain permits depending on where you are located. Check with your local municipality for more information.

5. Management & Organization of Your Plumbing Business.

The second part of your plumbing business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your plumbing business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Plumbing Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a plumbing business varies based on many different variables, but below are a few different types of startup costs for a plumbing business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your plumbing business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your plumbing business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your plumbing business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Plumbing Business Plans:

Why do you need a business plan for a plumbing business.

A business plan is an essential document for any business. It outlines the strategies, objectives, and financial goals of a plumbing business in order to help make informed decisions and guide the business’s growth. Additionally, a business plan is often a necessity if you are looking to secure funding from potential investors or lenders. A plumbing business plan should include an executive summary; analysis of the industry, market, and competition; a marketing plan; operational strategy; financial projections; and other relevant data.

Who should you ask for help with your plumbing business plan?

You should ask a professional business consultant, an experienced plumber, or a small business attorney.

Can you write a plumbing business plan yourself?

Yes, it is possible to write a plumbing business plan yourself. A number of online resources can be found that can help guide you on how to go about writing a business plan. Additionally, you may want to consult with a professional who specializes in helping individuals create and develop business plans.

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Plumbing Company Business Plan Template

Download this Plumbing Company Business Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

Before you start your plumbing company, there are significant things you need to consider such as equipment, financial capabilities, and more. That’s why in order to make your plumbing company flourish, you would need the right business plan that’s perfectly suitable for you. Provide excellent service at a competitive price with our ready to use Plumbing Company Business Plan Template. It comes with premade content crafted by our business gurus. Did we also mention that it can be downloaded onto any of your devices so that you can edit it anytime, anywhere? Don’t wait for tomorrow, download this Plumbing Company Business Plan Template for your plumbing business today!

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Plumbing Services Business Plan

This is a free, printable financial and strategy business plan to guide the new and growing enterprises that provide plumbing services and home repair to private and corporate establishments.

Sample text from Plumbing Services Business Plan:

1.0 Executive Summary

Introduction

COMPANY NAME is owned by INSERT NAME who has over 30 years of experience in the plumbing industry. The company is a small privately-owned plumbing company headquartered in [CITY], [STATE] operating from the residence of INSERT NAME.

The owner of COMPANY NAME, INSERT NAME is very involved in the community by making financial donations or services to the:

• Food Bank of [STATE]

• Neighborhood Place of [CITY]

• [PLACE] Space Center

• [CITY] Community Hospital Fund

• [CITY]weana High School / Football Team

• Elk's Club of [CITY]