how to teach writing a persuasive essay

FREE HOLIDAYS AROUND THE WORLD ART PROJECTS!

10 Steps to Teach Persuasive Writing

Kids are natural-born persuaders. They do it all the time. The trick as a teacher is to take their set of skills and help them use their power for good. And by good, I mean to channel these skills into writing effective persuasive pieces.

So, what exactly do we need to do to teach persuasive writing? I won’t lie to you…it’s not an easy task, but I’ll try to break it down here and simplify the steps to hopefully make this something that you can use in your classroom.

1. Teach Paragraph Writing FIRST

Before I even begin to think about teaching students to create an opinion piece, I make sure that my class has learned the basics of writing a good paragraph. We spend a lot of time with each component, and after they’ve mastered one paragraph, we move on to the five-paragraph essay.

Since I teach 4th/5th, this is one of the standards we need to reach. Once I know that students can write a reasonably good essay, then they can learn an opinion essay a little more easily.

2. Use Mentor Texts to Introduce Opinion Writing

I am a big fan of mentor texts. I just love how picture books easily capture the attention of my “big” kids, while quickly teaching them so many lessons.

When I teach opinion writing, I like to gather several of these persuasive mentor texts and share them with my class. We talk about how the character used persuasive techniques well, or how he/she didn’t.

3. Start With the Big Picture

Before we start to officially write, we talk about what an opinion essay is and isn’t. I like to give students three choices with similar topics and ask them which one is the opinion essay. For example, they might choose between these titles: The Magical Elephant, Elephants and Their Families, and How to Save the Elephants. Next, I have a handout that shows the structure of an opinion essay. Since we’ve written five-paragraph essays before, they have a good handle on the basic essay structure. Then I guide them step by step through each component. We absolutely do not write a single opinion essay until we’ve had the opportunity to have lots of mini-lessons, see many examples, and practice all parts of the essay in a very low-stakes environment.

4. The Introduction Paragraph is First

A. introduce hooks.

Now we spend some time focusing on how to start the essay. We start by using a hook (also called a lead).

I like to describe a writing “hook” using a fishing analogy. The fisherman puts a nice pink, juicy worm on the hook, hoping to attract the attention of the fish. If the fish bites, the fisherman’s happy. If the fish doesn’t bite, that means that it wasn’t interested in the hook, and there won’t be any fish caught.

Our goal as a writer is to get the reader interested by “hooking” them into reading our essay, from the very first sentence.

We go over six different types of hooks and practice these. I also love using opinion writing posters as I introduce each new opinion essay concept. They’re a great reference for students on the wall or printed in miniature for writing notebooks.

B. Review Topic Sentences 

For an opinion essay, the topic sentence is the opinion sentence. It is the author’s viewpoint. We do a lesson reviewing the five types of topic sentences we use for paragraph and essay writing, and I show students how to tweak these into opinion statements.

C. Time to Add the Three Reasons 

The last part of the introduction lists the three reasons for our opinion. I teach students that these can be listed as a single sentence with commas between them, or we can write three separate sentences, one for each reason.

For the first lesson on reasons, I give students a topic (cell phones or vending machines at school or which season is the best, etc.) and then ask students to write three bullet points on their whiteboards. Next to each one, they write a word to describe a reason they like/dislike this idea.

For example, if the topic was school uniforms, the child might write lack of individuality, gets boring, uncomfortable… I can quickly glance at their lists while we discuss a few of them, and then we’re ready to practice with the next topic.

Without writing a whole essay, this is teaching students to think about organization and how reasons help support their opinions. I think this kind of practice is great!

When we transition this activity to a full essay, these reasons would turn into the topic sentences for each body paragraph of a five-paragraph opinion essay! 

Btw.. if you don’t have whiteboards for your class, this is something you’ll really want to consider. They’re great for writing practice and so many things. I actually purchased shower boards at Home Depot for about $15 to make into whiteboards. They cut them into 12 x 12-inch squares for me for free!

5. Review, Review, Review

After we spend some time on each main section of the opinion essay (the introduction, the body paragraphs, and the conclusion), I like to give my students activities to really reinforce what they’ve learned. Besides review worksheets, we do games (like Stump the Expert), sorts, and color coding.

I really like to have students color code already-made paragraphs so they can see examples of quality writing, and they can master the structure of the paragraph . Once we’ve reviewed the introduction, it’s time to move on to the body paragraphs.

6. The Three Body Paragraphs are Next

There are three parts of each body paragraph, and I teach each part separately, one by one. The parts include a topic sentence that starts with a transition, three to five details to describe and explain the author’s reason for his/her viewpoint, and a conclusion sentence.

These three paragraphs are the meat of the essay. This is where students explain why they support or don’t support something.

We spend time doing activities like looking at three sentences and identifying which one is the topic sentence, which one is a detail, and which one is a conclusion sentence.

We look at pre-made topic sentences and related conclusion sentences and rate them as part of a great class discussion and then in pairs or independently. Then, we review with more color coding, games, and sorts.

7. Focus on the Conclusion Paragraph

Conclusions can be a little intimidating for some students. Maybe it’s because they’re tired from the heavy lifting of the other four paragraphs, but with practice, you can help take away some of their apprehension and replace it with confidence!

The conclusion paragraph is a shorter paragraph (in 3rd – 5th grade) than a body paragraph. It has three distinct parts, an opinion sentence that starts with a transition, the three reasons, and a final thought or call to action.

A. The Opinion Sentence Starting with a Transition

The opinion sentence is really a topic sentence. It reinforces the same idea presented in the introduction paragraph but uses synonyms and usually a different type of topic sentence than the introduction to add variety.

We go over specific transitions that can be used for conclusions. While students may not always use a transition for their conclusion later on, I think it gives students structure and helps them break the ice of crafting a strong conclusion paragraph.

B. The Three Reasons (again!)

Just like the introduction paragraph, the conclusion paragraph lists the three reasons, usually in a single sentence with commas. Like always, you’ll want students to reword the sentence using synonyms to add variety.

C. The Conclusion, The Ending, The VERY LAST SENTENCE!

This last sentence is another place students may feel apprehensive to write at first. We go over the difference between a final thought and a call to action and practice by seeing lots of exemplars and then creating our own.

By the time we’re finished, most students understand how to gracefully and effectively add the conclusion sentence to finish the opinion essay.

Just like we usually do, once we finish a section, we review that section carefully using handouts, sorts, color coding, games, and reviews.

8. Share an Opinion Essay Example

It’s one thing to talk about an opinion essay’s components and to even practice them. It’s another thing to see a really good example of an essay and to get to go through it and discuss what makes it work and why.

I have several great examples I’ve saved over the years (and I have two that I wrote and included in my opinion essay unit). We take time to color code the essay and then create a reverse outline for it. They save this essay as an example.

9. Make an Outline and an Essay as a Whole Class (Eeek!)

Okay, here’s where your perseverance has to kick in.

Trying to complete an essay as a whole class will drive even the most saintly of teachers to want to pull their hair out at times, but this hard part is crucial. There, I said it. It is that important that this is a step you shouldn’t miss.

Here’s how I do it. I break it down into two to four days. On the first day, we created an outline together. I have students write this outline in their Writer’s Notebooks as a model to refer to when they need to make their own outline later.

We always do school uniforms, because I find it to be a great topic and one that my students feel strongly about.

I tell them for the sake of continuity, we need to take a stand as a class for the essay, whether they really agree with that stand or not. We take a class vote and then stick with it, whether it’s for or against the uniform idea.

On the second day, when we have the outline in place, I make a deal with the kids…I tell them if they stick with me, stay on task, and participate…I’ll do the writing (this time), and they can just tell me what to write.

If they don’t stay focused, then they’ll have to write it themselves. This works like magic. I’ve never had a class that lost out on this “deal.”

So, using yesterday’s outline, we go step by step and write each paragraph together. Students feed me sentences (I write these on the SmartBoard), which I try to use or gently guide them a bit where needed.

Usually, we do about 2  paragraphs in one day. The attention spans of 8 – 11-year-olds can be a killer, so I find that breaking it into several days helps.

10. Before Students Write – Go over Expectations Using a Rubric

I really like to use rubrics for lots of assignments. It breaks down the activity into its components, and it also serves as a road map for students to know what is expected of them. I think the more we can explain to students exactly what we’re looking for, the more they can meet and sometimes exceed (hallelujah) our expectations.

There’s never a reason to hide what we want from students, in my opinion. So, we go over the rubric together, and it’s a kind of review for all the lessons leading up to this. You can three-hole punch it so they can store it in their binders, or you can print it in a smaller size to fit their Writer’s Notebooks if you wish.

BONUS #11. Practice Writing Opinion Essays…Over and Over and…

Once your students have practiced each part of the opinion essay and are very familiar with its structure, it’s their turn to write independently. I choose several different topics for them over the next few weeks, and we do about an essay a week in class. The students get better as time goes by, and usually, I let them choose a topic for the last essay or two. It’s interesting to see what they come up with.

Whew…such a huge unit and so many skills to fit in, but in my mind, it is an awesome unit. I love teaching it because of the great number of discussions it provides and because I see it as an important set of tools for them to have in their writing toolboxes.

If you’d like some resources for opinion writing , I love this unit I created. It’s a bundle with over 100 printable pages and includes a digital format too. It will take you through the entire process with teaching pages, and detailed teaching notes, student practice pages, activities, and posters for 3rd – 5th grade.

Sarah is a 4th Grade Teacher and uses this unit and process in her classroom. This is what she had to say. 

CLICK HERE TO FIND THE OPINION WRITING BUNDLE ON TPT! 

• Read more about: Writing & Grammar

You might also like...

How to Help Reluctant Writers: Strategies to Overcome Cognitive Overload

Writing is one of the most challenging subjects for students. It requires them to juggle multiple tasks at once. From understanding the prompt to organizing

Step-By-Step Success: Teaching Fictional Narrative with Explicit Writing Instruction

Fictional Narrative, Storytelling, and the Impact on Childhood I used to think the most important writing unit I taught was the expository and research unit.

Unlocking Student Writing Success: The Power of Explicit Writing Instruction

As upper elementary teachers, our goal is to create strong writers. However, the lack of Explicit Writing Instruction has caused students in the US to

Hi, I’m Jenn, CEO and owner of The Teacher Next Door!

I know that you strive to be an effective upper elementary teacher while maintaining a healthy work-life balance.

In order to do that, you need resources that are impactful, yet simple .

The problem is that most resources and curriculums out there are far from simple. The pages upon pages of daily lesson plans are just plain overwhelming .

At TTND, we believe teachers should be living their lives outside of the classroom, and not spend hours lesson planning and searching for resources.

We understand that now, more than ever, teachers need space to be themselves which is why we create and support teachers with timesaving tips and standards-aligned resources.

Want access to TTND's Free Resource Library? Sign up for our newsletter and we'll email you the exclusive password!

Trending posts, search by topic.

• Classroom Ideas
• Holidays and Seasonal
• Mentor Texts
• Reading Block
• Uncategorized
• Writing & Grammar

POPULAR RESOURCES

JOIN MY NEWSLETTER

Gain access to a library of FREE resources for upper elementary grades!

Facebook Group

Teachers Pay Teachers

Free Resource Library

💌 Contact Us

Disclosures

Privacy Policy

Refund Policy

Purchase Orders

Your Downloads

Reward Points

©  The Teacher Next Door, LLC. All rights reserved.

* Please note: If your school has strong email filters, you may wish to use your personal email to ensure access.

A Step-by-Step Plan for Teaching Argumentative Writing

February 7, 2016

Can't find what you are looking for? Contact Us

Listen to this post as a podcast:

This page contains Amazon Affiliate and Bookshop.org links. When you make a purchase through these links, Cult of Pedagogy gets a small percentage of the sale at no extra cost to you. What’s the difference between Amazon and Bookshop.org?

For seven years, I was a writing teacher.  Yes, I was certified to teach the full spectrum of English language arts—literature, grammar and usage, speech, drama, and so on—but my absolute favorite, the thing I loved doing the most, was teaching students how to write.

Most of the material on this site is directed at all teachers. I look for and put together resources that would appeal to any teacher who teaches any subject. That practice will continue for as long as I keep this up. But over the next year or so, I plan to also share more of what I know about teaching students to write. Although I know many of the people who visit here are not strictly English language arts teachers, my hope is that these posts will provide tons of value to those who are, and to those who teach all subjects, including writing.

So let’s begin with argumentative writing, or persuasive writing, as many of us used to call it. This overview will be most helpful to those who are new to teaching writing, or teachers who have not gotten good results with the approach you have taken up to now. I don’t claim to have the definitive answer on how to do this, but the method I share here worked pretty well for me, and it might do the same for you. If you are an experienced English language arts teacher, you probably already have a system for teaching this skill that you like. Then again, I’m always interested in how other people do the things I can already do; maybe you’re curious like that, too.

Before I start, I should note that what I describe in this post is a fairly formulaic style of essay writing. It’s not exactly the 5-paragraph essay, but it definitely builds on that model. I strongly believe students should be shown how to move past those kinds of structures into a style of writing that’s more natural and fitting to the task and audience, but I also think they should start with something that’s pretty clearly organized.

So here’s how I teach argumentative essay writing.

Step 1: Watch How It’s Done

One of the most effective ways to improve student writing is to show them mentor texts, examples of excellent writing within the genre students are about to attempt themselves. Ideally, this writing would come from real publications and not be fabricated by me in order to embody the form I’m looking for. Although most experts on writing instruction employ some kind of mentor text study, the person I learned it from best was Katie Wood Ray in her book Study Driven (links to the book: Bookshop.org | Amazon ).

Since I want the writing to be high quality and the subject matter to be high interest, I might choose pieces like Jessica Lahey’s Students Who Lose Recess Are the Ones Who Need it Most  and David Bulley’s School Suspensions Don’t Work .

I would have students read these texts, compare them, and find places where the authors used evidence to back up their assertions. I would ask students which author they feel did the best job of influencing the reader, and what suggestions they would make to improve the writing. I would also ask them to notice things like stories, facts and statistics, and other things the authors use to develop their ideas. Later, as students work on their own pieces, I would likely return to these pieces to show students how to execute certain writing moves.

Step 2: Informal Argument, Freestyle

Although many students might need more practice in writing an effective argument, many of them are excellent at arguing in person. To help them make this connection, I would have them do some informal debate on easy, high-interest topics. An activity like This or That (one of the classroom icebreakers I talked about last year) would be perfect here: I read a statement like “Women have the same opportunities in life as men.” Students who agree with the statement move to one side of the room, and those who disagree move to the other side. Then they take turns explaining why they are standing in that position. This ultimately looks a little bit like a debate, as students from either side tend to defend their position to those on the other side.

Every class of students I have ever had, from middle school to college, has loved loved LOVED this activity. It’s so simple, it gets them out of their seats, and for a unit on argument, it’s an easy way to get them thinking about how the art of argument is something they practice all the time.

Step 3: Informal Argument, Not so Freestyle

Once students have argued without the support of any kind of research or text, I would set up a second debate; this time with more structure and more time to research ahead of time. I would pose a different question, supply students with a few articles that would provide ammunition for either side, then give them time to read the articles and find the evidence they need.

Next, we’d have a Philosophical Chairs debate (learn about this in my  discussion strategies post), which is very similar to “This or That,” except students use textual evidence to back up their points, and there are a few more rules. Here they are still doing verbal argument, but the experience should make them more likely to appreciate the value of evidence when trying to persuade.

Before leaving this step, I would have students transfer their thoughts from the discussion they just had into something that looks like the opening paragraph of a written argument: A statement of their point of view, plus three reasons to support that point of view. This lays the groundwork for what’s to come.

Step 4: Introduction of the Performance Assessment

Next I would show students their major assignment, the performance assessment that they will work on for the next few weeks. What does this look like? It’s generally a written prompt that describes the task, plus the rubric I will use to score their final product.

Anytime I give students a major writing assignment, I let them see these documents very early on. In my experience, I’ve found that students appreciate having a clear picture of what’s expected of them when beginning a writing assignment. At this time, I also show them a model of a piece of writing that meets the requirements of the assignment. Unlike the mentor texts we read on day 1, this sample would be something teacher-created (or an excellent student model from a previous year) to fit the parameters of the assignment.

Step 5: Building the Base

Before letting students loose to start working on their essays, I make sure they have a solid plan for writing. I would devote at least one more class period to having students consider their topic for the essay, drafting a thesis statement, and planning the main points of their essay in a graphic organizer.

I would also begin writing my own essay on a different topic. This has been my number one strategy for teaching students how to become better writers. Using a document camera or overhead projector, I start from scratch, thinking out loud and scribbling down my thoughts as they come. When students see how messy the process can be, it becomes less intimidating for them. They begin to understand how to take the thoughts that are stirring around in your head and turn them into something that makes sense in writing.

For some students, this early stage might take a few more days, and that’s fine: I would rather spend more time getting it right at the pre-writing stage than have a student go off willy-nilly, draft a full essay, then realize they need to start over. Meanwhile, students who have their plans in order will be allowed to move on to the next step.

Step 6: Writer’s Workshop

The next seven to ten days would be spent in writer’s workshop, where I would start class with a mini-lesson about a particular aspect of craft. I would show them how to choose credible, relevant evidence, how to skillfully weave evidence into an argument, how to consider the needs of an audience, and how to correctly cite sources. Once each mini-lesson was done, I would then give students the rest of the period to work independently on their writing. During this time, I would move around the room, helping students solve problems and offering feedback on whatever part of the piece they are working on. I would encourage students to share their work with peers and give feedback at all stages of the writing process.

If I wanted to make the unit even more student-centered, I would provide the mini-lessons in written or video format and let students work through them at their own pace, without me teaching them. (To learn more about this approach, read this post on self-paced learning ).

As students begin to complete their essays, the mini-lessons would focus more on matters of style and usage. I almost never bother talking about spelling, punctuation, grammar, or usage until students have a draft that’s pretty close to done. Only then do we start fixing the smaller mistakes.

Step 7: Final Assessment

Finally, the finished essays are handed in for a grade. At this point, I’m pretty familiar with each student’s writing and have given them verbal (and sometimes written) feedback throughout the unit; that’s why I make the writer’s workshop phase last so long. I don’t really want students handing in work until they are pretty sure they’ve met the requirements to the best of their ability. I also don’t necessarily see “final copies” as final; if a student hands in an essay that’s still really lacking in some key areas, I will arrange to have that student revise it and resubmit for a higher grade.

So that’s it. If you haven’t had a lot of success teaching students to write persuasively, and if the approach outlined here is different from what you’ve been doing, give it a try. And let’s keep talking: Use the comments section below to share your techniques or ask questions about the most effective ways to teach argumentative writing.

Want this unit ready-made?

If you’re a writing teacher in grades 7-12 and you’d like a classroom-ready unit like the one described above, including mini-lessons, sample essays, and a library of high-interest online articles to use for gathering evidence, take a look at my Argumentative Writing unit. Just click on the image below and you’ll be taken to a page where you can read more and see a detailed preview of what’s included.

What to Read Next

Categories: Instruction , Podcast

Tags: English language arts , Grades 6-8 , Grades 9-12 , teaching strategies

58 Comments

This is useful information. In teaching persuasive speaking/writing I have found Monroe’s Motivated sequence very useful and productive. It is a classic model that immediately gives a solid structure for students.

Thanks for the recommendation, Bill. I will have to look into that! Here’s a link to more information on Monroe’s Motivated sequence, for anyone who wants to learn more: https://www.mindtools.com/pages/article/MonroeMotivatedSequence.htm

What other sites do you recommend for teacher use on providing effective organizational structure in argumentative writing? As a K-12 Curriculum Director, I find that when teachers connect with and understand the organizational structure, they are more effective in their teaching/delivery.

Hey Jessica, in addition to the steps outlined here, you might want to check out Jenn’s post on graphic organizers . Graphic organizers are a great tool that you can use in any phase of a lesson. Using them as a prewrite can help students visualize the argument and organize their thoughts. There’s a link in that post to the Graphic Organizer Multi-Pack that Jenn has for sale on her Teachers Pay Teachers site, which includes two versions of a graphic organizer you can use specifically for argument organization. Otherwise, if there’s something else you had in mind, let us know and we can help you out. Thanks!

Dear Jennifer Gonzalez,

You are generous with your gift of lighting the path… I hardly ever write (never before) , but I must today… THANK YOU… THANK YOU….THANK YOU… mostly for reading your great teachings… So your valuable teachings will even be easy to benefit all the smart people facing challenge of having to deal with adhd…

I am not a teacher… but forever a student…someone who studied English as 2nd language, with a science degree & adhd…

You truly are making a difference in our World…

Thanks so much, Rita! I know Jenn will appreciate this — I’ll be sure to share with her!

Love it! Its simple and very fruitful . I can feel how dedicated you are! Thanks alot Jen

Great examples of resources that students would find interesting. I enjoyed reading your article. I’ve bookmarked it for future reference. Thanks!

You’re welcome, Sheryl!

Students need to be writing all the time about a broad range of topics, but I love the focus here on argumentative writing because if you choose the model writing texts correctly, you can really get the kids engaged in the process and in how they can use this writing in real-world situations!

I agree, Laura. I think an occasional tight focus on one genre can help them grow leaps and bounds in the skills specific to that type of writing. Later, in less structured situations, they can then call on those skills when that kind of thinking is required.

This is really helpful! I used it today and put the recess article in a Google Doc and had the kids identify anecdotal, statistic, and ‘other’ types of evidence by highlighting them in three different colors. It worked well! Tomorrow we’ll discuss which of the different types of evidence are most convincing and why.

Love that, Shanna! Thanks for sharing that extra layer.

Greetings Ms. Gonzales. I was wondering if you had any ideas to help students develop the cons/against side of their argument within their writing? Please advise. Thanks.

Hi Michael,

Considering audience and counterarguments are an important part of the argumentative writing process. In the Argumentative Writing unit Jenn includes specific mini-lessons that teach kids how, when and where to include opposing views in their writing. In the meantime, here’s a video that might also be helpful.

Hi, Thank you very much for sharing your ideas. I want to share also the ideas in the article ‘Already Experts: Showing Students How Much They Know about Writing and Reading Arguments’ by Angela Petit and Edna Soto…they explain a really nice activity to introduce argumentative writing. I have applied it many times and my students not only love it but also display a very clear pattern as the results in the activity are quite similar every time. I hope you like it.

Lorena Perez

I’d like to thank you you for this excellence resource. It’s a wonderful addition to the informative content that Jennifer has shared.

What do you use for a prize?

I looked at the unit, and it looks and sounds great. The description says there are 4 topics. Can you tell me the topics before I purchase? We start argument in 5th grade, and I want to make sure the topics are different from those they’ve done the last 5 years before purchasing. Thanks!

Hi Carrie! If you go to the product page on TPT and open up the preview, you’ll see the four topics on the 4th page in more detail, but here they are: Social Networking in School (should social media sites be blocked in school?), Cell Phones in Class, Junk Food in School, and Single-Sex Education (i.e., genders separated). Does that help?

I teach 6th grade English in a single gendered (all-girls) class. We just finished an argument piece but I will definitely cycle back your ideas when we revisit argumentation. Thanks for the fabulous resources!

Glad to hear it, Madelyn!

I’m not a writing teacher and honestly haven’t been taught on how to teach writing. I’m a history teacher. I read this and found it helpful but have questions. First I noticed that amount of time dedicated to the task in terms of days. My questions are how long is a class period? I have my students for about 45 minutes. I also saw you mentioned in the part about self-paced learning that mini-lessons could be written or video format. I love these ideas. Any thoughts on how to do this with almost no technology in the room and low readers to non-readers? I’m trying to figure out how to balance teaching a content class while also teaching the common core skills. Thank you for any consideration to my questions.

Hey Jones, To me, a class period is anywhere from 45 minutes to an hour; definitely varies from school to school. As for the question about doing self-paced with very little tech? I think binders with written mini-lessons could work well, as well as a single computer station or tablet hooked up to a class set of videos. Obviously you’d need to be more diligent about rotating students in and out of these stations, but it’s an option at least. You might also give students access to the videos through computers in other locations at school (like the library) and give them passes to watch. The thing about self-paced learning, as you may have seen in the self-paced post , is that if students need extra teacher support (as you might find with low readers or non-readers), they would spend more one-on-one time with the teacher, while the higher-level students would be permitted to move more quickly on their own. Does that help?

My primary goal for next semester is to increase academic discussion and make connections from discussion to writing, so I love how you launch this unit with lessons like Philosophical Chairs. I am curious, however, what is the benefit of the informal argument before the not-so-informal argument? My students often struggle to listen to one another, so I’m wondering if I should start with the more formal, structured version. Or, am I overthinking the management? Thanks so much for input.

Yikes! So sorry your question slipped through, and we’re just now getting to this, Sarah. The main advantage of having kids first engage in informal debate is that it helps them get into an argumentative mindset and begin to appreciate the value of using research to support their claims. If you’ve purchased the unit, you can read more about this in the Overview.

My 6th graders are progressing through their argumentative essay. I’m providing mini lessons along the way that target where most students are in their essay. Your suggestions will be used. I’ve chosen to keep most writing in class and was happy to read that you scheduled a lot of class time for the writing. Students need to feel comfortable knowing that writing is a craft and needs to evolve over time. I think more will get done in class and it is especially important for the struggling writers to have peers and the teacher around while they write. Something that I had students do that they liked was to have them sit in like-topic groups to create a shared document where they curated information that MIGHT be helpful along the way. By the end of the essay, all will use a fantastic add-on called GradeProof which helps to eliminate most of the basic and silly errors that 6th graders make.

Debbi! I LOVE the idea of a shared, curated collection of resources! That is absolutely fantastic! Are you using a Google Doc for this? Other curation tools you might consider are Padlet and Elink .

thanks v much for all this information

Love this! What do you take as grades in the meantime? Throughout this 2 week stretch?

Ideally, you wouldn’t need to take grades at all, waiting until the final paper is done to give one grade. If your school requires more frequent grades, you could assign small point values for getting the incremental steps done: So in Step 3 (when students have to write a paragraph stating their point of view) you could take points for that. During the writer’s workshop phase, you might give points for completion of a rough draft and participation points for peer review (ideally, they’d get some kind of feedback on the quality of feedback they give to one another). Another option would be to just give a small, holistic grade for each week based on the overall integrity of their work–are they staying on task? Making small improvements to their writing each day? Taking advantage of the resources? If students are working diligently through the process, that should be enough. But again, the assessment (grades) should really come from that final written product, and if everyone is doing what they’re supposed to be doing during the workshop phase, most students should have pretty good scores on that final product. Does that help?

Awesome Step 2! Teaching mostly teenagers in Northern Australia I find students’ verbal arguments are much more finely honed than their written work.

To assist with “building the base” I’ve always found sentence starters an essential entry point for struggling students. We have started using the ‘PEARL’ method for analytical and persuasive writing.

If it helps here a free scaffold for the method:

https://www.teacherspayteachers.com/Product/FREE-Paragraph-Scaffold-PEEL-to-PEARL-3370676

Thanks again,

Thank you for sharing this additional resource! It’s excellent!

I’ve been scouring the interwebs looking for some real advice on how I can help my struggling 9th grader write better. I can write. Since it comes naturally for me, I have a hard time breaking it down into such tiny steps that he can begin to feel less overwhelmed. I LOVE the pre-writing ideas here. My son is a fabulous arguer. I need to help him use those powers for the good of his writing skills. Do you have a suggestion on what I else I can be using for my homeschooled son? Or what you may have that could work well for home use?

Hi Melinda,

You might be interested in taking a look at Jenn’s Argumentative Writing unit which she mentions at the end of the post . Hope this helps!

Mam it would be good if you could post some steps of different writing and some samples as well so it can be useful for the students.

Hi Aalia! My name is Holly, and I work as a Customer Experience Manager for Cult of Pedagogy. It just so happens that in the near future, Jenn is going to release a narrative writing unit, so keep an eye out for that! As far as samples, the argumentative writing unit has example essays included, and I’m sure the narrative unit will as well. But, to find the examples, you have to purchase the unit from Teachers Pay Teachers.

I just want to say that this helped me tremendously in teaching argument to 8th Graders this past school year, which is a huge concept on their state testing in April. I felt like they were very prepared, and they really enjoyed the verbal part of it, too! I have already implemented these methods into my unit plan for argument for my 11th grade class this year. Thank you so much for posting all of these things! : )

-Josee` Vaughn

I’m so glad to hear it, Josee!!

Love your blog! It is one of the best ones.

I am petrified of writing. I am teaching grade 8 in September and would love some suggestions as I start planning for the year. Thanks!

This is genius! I can’t wait to get started tomorrow teaching argument. It’s always something that I have struggled with, and I’ve been teaching for 18 years. I have a class of 31 students, mostly boys, several with IEPs. The self-paced mini-lessons will help tremendously.

So glad you liked it, Britney!

My students will begin the journey into persuasion and argument next week and your post cemented much of my thinking around how to facilitate the journey towards effective, enthusiastic argumentative writing.

I use your rubrics often to outline task expectations for my students and the feedback from them is how useful breaking every task into steps can be as they are learning new concepts.

Additionally, we made the leap into blogging as a grade at https://mrsdsroadrunners.edublogs.org/2019/01/04/your-future/ It feels much like trying to learn to change a tire while the car is speeding down the highway. Reading your posts over the past years was a factor in embracing the authentic audience. Thank You! Trish

I love reading and listening to your always helpful tips, tricks, and advice! I was wondering if you had any thoughts on creative and engaging ways to have students share their persuasive writing? My 6th students are just finishing up our persuasive writing where we read the book “Oh, Rats” by Albert Marrin and used the information gathered to craft a persuasive piece to either eliminate or protect rats and other than just reading their pieces to one another, I have been trying to think of more creative ways to share. I thought about having a debate but (un)fortunately all my kids are so sweet and are on the same side of the argument – Protect the Rats! Any ideas?

Hi Kiley! Thanks for the positive feedback! So glad to hear that you are finding value in Cult of Pedagogy! Here are a few suggestions that you may be interested in trying with your students:

-A gallery walk: Students could do this virtually if their writing is stored online or hard copies of their writing. Here are some different ways that you could use gallery walks: Enliven Class Discussions With Gallery Walks

-Students could give each other feedback using a tech tool like Flipgrid . You could assign students to small groups or give them accountability partners. In Flipgrid, you could have students sharing back and forth about their writing and their opinions.

I hope this helps!

I love the idea of mentor texts for all of these reading and writing concepts. I saw a great one on Twitter with one text and it demonstrated 5-6 reasons to start a paragraph, all in two pages of a book! Is there a location that would have suggestions/lists of mentor texts for these areas? Paragraphs, sentences, voice, persuasive writing, expository writing, etc. It seems like we could share this info, save each other some work, and curate a great collection of mentor text for English Language Arts teachers. Maybe it already exists?

Hi Maureen,

Here are some great resources that you may find helpful:

Craft Lessons Second Edition: Teaching Writing K-8 Write Like This: Teaching Real-World Writing Through Modeling and Mentor Texts and Mentor Texts, 2nd edition: Teaching Writing Through Children’s Literature, K-6

Thanks so much! I’ll definitely look into these.

I love the steps for planning an argumentative essay writing. When we return from Christmas break, we will begin starting a unit on argumentative writing. I will definitely use the steps. I especially love Step #2. As a 6th grade teacher, my students love to argue. This would set the stage of what argumentative essay involves. Thanks for sharing.

So glad to hear this, Gwen. Thanks for letting us know!

Great orientation, dear Jennifer. The step-by-step carefully planned pedagogical perspectives have surely added in the information repository of many.

Hi Jennifer,

I hope you are well. I apologise for the incorrect spelling in the previous post.

Thank you very much for introducing this effective instruction for teaching argumentative writing. I am the first year PhD student at Newcastle University, UK. My PhD research project aims to investigate teaching argumentative writing to Chinese university students. I am interested in the Argumentative Writing unit you have designed and would like to buy it. I would like to see the preview of this book before deciding to purchase it. I clicked on the image BUT the font of the preview is so small and cannot see the content clearly. I am wondering whether it could be possible for you to email me a detailed preview of what’s included. I would highly appreciate if you could help me with this.

Thank you very much in advance. Looking forward to your reply.

Take care and all the very best, Chang

Hi Chang! Jenn’s Argumentative Writing Unit is actually a teaching unit geared toward grades 7-12 with lessons, activities, etc. If you click here click here to view the actual product, you can click on the green ‘View Preview’ button to see a pretty detailed preview of what’s offered. Once you open the preview, there is the option to zoom in so you can see what the actual pages of the unit are like. I hope this helps!

Great Content!

Another teacher showed me one of your posts, and now I’ve read a dozen of them. With teaching students to argue, have you ever used the “What’s going on in this picture?” https://www.nytimes.com/column/learning-whats-going-on-in-this-picture?module=inline I used it last year and thought it was a non-threatening way to introduce learners to using evidence to be persuasive since there was no text.

I used to do something like this to help kids learn how to make inferences. Hadn’t thought of it from a persuasive standpoint. Interesting.

this is a very interesting topic, thanks!

Hi! I’m a teacher too! I was looking for inspiration and I found your article and thought you might find this online free tool interesting that helps make all students participate meaningfully and engage in a topic. https://www.kialo-edu.com/

This tool is great for student collaboration and to teach argumentative writing in an innovative way. I hope this helps!

Leave a Reply

Your email address will not be published.

How To Teach Persuasive Writing (With Examples!)

Writing is an important skill for a multitude of reasons. Not only is writing essential for academic success, but it’s also a basic requirement for most jobs. However, studies have shown that more than two thirds of 8th and 12th graders are below grade level in writing.

One reason students may be struggling in writing is because teachers don't feel comfortable teaching the subject of writing. In fact, only 55% enjoy teaching writing . For teachers who lack confidence teaching writing or who didn't receive training in writing, it can be hard to know what works in the teaching of writing and what doesn't.

What Is Persuasive Writing?

Persuasive writing is writing that attempts to convince the reader of the writer's position. Persuasive writing is important because it helps students to analyze different positions and counterarguments, research their own position, and critically think through flaws in their argument. Practicing persuasive writing can help students to develop critical thinking skills, understand diverse perspectives, and present information in a way that's compelling and concise. It also forces students to reflect on their own experiences and access a variety of emotions.

Persuasive writing is different from argumentative writing because it doesn't just focus on facts, it appeals to the reader's emotions. As such, persuasive writing is conversational and relational.

Key Aspects of Persuasive Writing 

There are three key aspects of any persuasive writing:

• Ethos is the authority of the author. The author should establish their authority over the topic as early as possible. Sometimes this is the student themselves, but sometimes this involves research from others who hold some type of authority within the topic. For example, if a student is writing a persuasive essay relating to education, then quoting an educator would enhance the ethos of the essay. 
• Logos is the logical way the argument is presented. This includes research, facts, and a powerful conclusion that leads the reader to take action.
• Pathos is the necessary appeal to emotion present in all persuasive writing. Through personal stories and an understanding of the character of the reader, writers can tug at the heartstrings of readers to convince them of their point.

What are the 5 elements of persuasion? There are five standard elements of persuasion to consider when teaching and writing persuasive pieces. 

• Source – First is the person or organization presenting the argument. This is important because the source should be both credible and reliable. Often, the source presenting the argument will include other sources within their work to add to the credibility of the message.
• Message – The message is the argument itself where the ethos, pathos, and logos appear in a well-crafted presentation.
• Medium – The “how” of persuasion is the medium. Persuasive pieces often come in the form of visuals like commercials, written words as in essays, and speeches such as courts or debates.
• Public – This is the audience or receivers of the message. When it comes to writing, especially in persuasive writing, it is crucial to know your audience. Different means of persuasion are more effective with different audiences.
• Effect – The final element is the effect, or result, of the persuasion. Most persuasive pieces have some type of call to action in the end, whether explicitly stated or implied. A candy bar commercial may have the desired effect of you picking up that candy bar next time you are in the checkout line. A closing argument in a court case may have the desired effect of a jury deciding a certain verdict.

Why Is Persuasive Writing Important?

Persuasive writing is important because it equips students in their critical thinking skills and research abilities. This form of writing requires learners to consider the viewpoints of others while also engaging in self reflection. A combination of all these things not only produces academic achievement, but creates a more well-rounded member of society overall. 

Additionally, persuasive writing is everywhere in our society—from advertisements to politics to media coverage of key issues. By learning to recognize it, students will learn to form their own opinions without being unduly swayed by persuasion. Students will also be able to recognize where, when, and how they are being influenced to think or feel a certain way. 

How To Teach Persuasive Writing

Teaching writing in general is both highly important and often challenging. There are different ideas and strategies for what works in the teaching of writing , and the same things are true for persuasive writing. 

One of the best ways to teach persuasive writing is to engage students' passion. Depending on the grade level, you can have students brainstorm as a class or individually. Letting students choose topics that are interesting and relevant is the best place to start, but there are more tips and methods for teaching persuasive writing as well. 

• Prepare for persuasive writing lessons by reading persuasive writing. Letting students analyze advertisements on TV or in magazines can be good starting points to let students interact with examples of persuasion before writing their own. 
• Have students brainstorm an issue that gets them excited, like choosing the next sport in gym, the next class field trip, or the next book to read as a class. 
• You may let students have a small in-class debate over a topic as a way to model academic thinking. Let students engage in dialogue with each other over a topic or two before they move on to their own topic. 
• Once students have selected their topic, each student should choose a position. This will be their thesis statement, or the position around which the entire persuasive argument is based.
• Have students list out their emotional reasons for why they believe in their position. This is the pathos of their argument. 
• Next, students should list at least three facts that further their position. These are the logos of their argument. 
• Additionally, you could have students find a quote from a reliable source that supports their position. This adds to the ethos of their argument. 
• Finally, students should conclude their writing by restating their position.

Examples of Persuasive Writing 

• Historical Founding Documents – Some of the most famous documents from our country’s founding are actually examples of persuasive writing. Thomas Paine’s Common Sense or Abraham Lincoln’s “Gettysburg Address” are just a few that many students will study in an English or history classroom.
• Civil Rights Documents – Major movements, like the Civil Rights Movement, are filled with examples of persuasive writing. Martin Luther King Jr. is a great persuasive writer who sparked action and change with his words. Many students will study pieces like his essay “Letter from Birmingham Jail” or his speech “I Have A Dream” as great examples of persuasive writing. 
• Famous Speeches  – One way you can vary your examples of persuasive writing is to actually watch some persuasive speeches. Most, if not all, of these speeches were likely first written down before they were presented. You can find great, age-appropriate examples from sources like TED Talks, closing arguments of court cases, presidential debates, graduation speeches, and so on. 

Voyager Sopris Learning's Writing Courses Can Improve Student Writing at Every Grade Level

Could you use support teaching writing in your classroom? Voyager Sopris Learning's Step Up to Writing ® program gives teachers confidence through professional development opportunities while providing unique writing support catered to every grade level and every skill level. Check out a case study for evidence of how this program could work in your school.

• Classroom Activities/Strategies/Guides

Subscribe to EDVIEW360 to gain access to podcast episodes, webinars and blog posts where top education thought leaders discuss hot topics in the industry.

Engaging Strategies for Teaching Persuasion, Argument, and Debate

Year after year, I love teaching persuasion. I love persuading my students that persuasion is a life skill worth learning. (Because isn’t all teaching just persuading kids to listen and learn?!) Luckily, with the right mix of ethos, pathos, and logos, this is usually an easy sell to my audience of adolescents.

After all, teens love to argue…with their peers, their parents, and *gasp* their teachers. They have plenty of practice with real-life persuasion, whether it’s convincing their parents to stay out past their curfew or proposing just one extra day to work on that project. And they’re always dying to debate: which sports team is superior, why they deserve more freedom, and what’s wrong with school, society, and this world! If you’ve ever taught teenagers, you know that they have no shortage of opinions. So suffice it to say: your students are already arguers.

The challenge, of course, is helping students channel their opinions and energy into structured, academic argumentation. To do this, you’ll need high-engagement activities that match your students’ energy… not the ancient 5-paragraph persuasive essay over a subject on that random list of 100 debatable topics you found online. If we want to move students to a more sophisticated level of debate, we need to offer them student-centered, authentic, and relevant tasks to practice their persuasion.

Ready to ditch the 5-paragraph persuasive essay and engage your students in meaningful persuasion? Here are dozen different strategies for your ELA classroom.

MOCK TRIALS

Want to teach students how important it is to support your argument with evidence (and what happens when you don’t)? Ready to watch your class eagerly annotate a text and cite said evidence *without* complaints?

I wasn’t sure my students would ever see citing evidence as more than a chore until I dressed up as “Judge G,” borrowed a gavel, and facilitated my first mock trial!

A mock trial is the perfect way to practice persuasion and argumentation because it’s student-centered, inherently engaging, and 100% authentic. You’ll watch students become intrigued, take ownership, and get competitive real quick! Because students know they’ll be arguing in front of a jury of their peers, the standards become strategy. Citing textual evidence is no longer a chore, but a competition! The stakes are higher than a grade from the teacher because the real prize is bragging rights. 

To structure a mock trial in your ELA classroom, you’ll need a murder, crime, ethical dilemma, or essential question. In other words: literature! From there, you’ll want to divide students into teams of prosecution, defense, and jury. After that, students will get to work within their groups. In my classroom, this is what it looks like:

The prosecution and defense teams prepare evidence-based claims and rebuttals. Each student is responsible for a section, whether that’s the opening, a claim, a rebuttal, or the closing. Meanwhile, the jury works together to create a rubric and anticipate the arguments they may hear during the trial.

You can read more about mock trials HERE or find everything you need to facilitate a virtual or in-person trial HERE.

RHETORICAL BAR GRAPHS

Bar graphs in ELA? Oh yes you can! Getting a gold star from her math cohorts, Ashley Bible at Building Book Love has her students create rhetorical bar graphs to analyze persuasion.

This digital or tactile strategy is simple yet highly effective!  All you do is assign each appeal a color before taking students on a color-coded text hunt.  (In her rhetoric lesson plan , Ashley uses: Pink Pathos, Light Blue Logos, and Emerald Green Ethos). 

Once students have each appeal coded, they arrange the rhetorical devices into a bar graph and analyze which appeal the speaker relies most heavily on and how they could make their argument stronger. This visualization technique always generates important insights about the topic at hand!

From analyzing speeches in Julius Caesar , to recognizing propaganda in Animal Farm , to tackling social justice in Dolly Parton’s America , this strategy is a gift that keeps on giving! Tag her @BuildingBookLove if you give it a try! 

ANALYZING COMMERCIALS & ADVERTISEMENTS

To help students identify persuasive appeals and techniques in action, Shana Ramin from Hello, Teacher Lady suggests deconstructing commercials and advertisements.

When teaching in person, Shana enjoys facilitating this type of analysis with the tried-and-true “chalk talk” approach. After gathering a series of printed advertisements, Shana glues each one in the center of large chart paper and places them at various points around the room. Students rotate through each station with a small group, annotating each ad silently with an eye for purpose, audience, tone, etc. At the end of the activity, students return to their original stations and share out their final observations with the class. 

To mimic this activity in a hybrid or digital environment, Shana recommends using Jamboard, an easy-to-use, digital whiteboard app by Google. The setup process is pretty much the same, but replace the printed ads with image screenshots and the white chart paper with a digital Jamboard slide. Students can then use the sticky note and marker features on Jamboard to annotate the images in breakout rooms. 

Click here to learn more about the collaborative features of Google Jamboard .

ARGUMENT OLYMPICS

The Argument Olympics are Emily Aierstok’s favorite way to teach middle and high school students evidence based writing. Emily, from Read it. Write it. Learn it. , uses an Olympic theme to deconstruct arguments, write outlines, and compete in the “strongest evidence” game complete with gold medals! Kids LOVE it and quickly understand the qualities of strong evidence in their writing. 

To really create an Olympic games feel, Emily creates a very simple (and free!) classroom transformation. She strings red, yellow, and blue streamers around the room, plays the Olympic theme song from YouTube, and prints gold medals to hand out for gold-medal-level deconstructed essays, strongest outlines, and strongest evidence. 

Next, Emily introduces the “Olympic events.” For example, the first Olympic Event she introduces to students is The Strongest Evidence Competition. Students are given two sides of an argument topic and asked to find three pieces of evidence to support each argument. After finding their evidence, students are tasked with identifying the evidence that’s the strongest. Students become so motivated to find the strongest evidence, and they’re practicing essential analysis skills. The quality of evidence students find is amazing. 

You can read more about implementing the Argument Olympics in your classroom here . 

SILENT DISCUSSIONS

Jenna, @DrJennaCopper , loves using silent discussions for students to debate the impact of articles and artifacts. The rules are simple: students are only allowed to write. This type of stipulation helps students really think about their responses since they can’t talk.

Here’s how it works:

• Choose an artifact or article.
• Get a big piece of poster board or a big paper and paste the article or artifact in the center.
• Tell students to read the article and then, discuss with the stipulation that they are only allowed to write. No talking! It helps if students color-code their writing.
• As students “discuss,” walk around the room and comment (in writing, of course!) to generate more debate.
• When the discussion is over, place the posters on the walls and give students a chance to walk around and view.
• Facilitate a talking classroom discussion to discuss insights and observations.

That’s it! Not only will your students be highly engaged, but you’ll also enjoy the few short minutes of precious silence!

As a bonus, this activity works great for a remote lesson as well. Just paste your article or artifact in a Google Doc and share it so they all have editing access. They can complete their silent discussions right in the document. 

STUDYING FAMOUS SPEECHES

Lauralee from the Language Arts Classroom frequently uses famous speeches and commercials to teach persuasion. By bringing in authentic examples to the classroom, this strategy offers history and media lessons, too.

When students realize that they see strategies every day in social media, on their phones, and within stores, they engage and are excited to apply those concepts to their public speaking endeavors.

For instance, students can study the techniques in a Susan B. Anthony speech and then apply those techniques to their own speeches. Teachers can even pair her speech with a narrative speech assignment. Students can then employ sentence structure, tone, and logos into their speeches. Although ELA teachers often use persuasive techniques during public speaking lessons, many of the same activities work well with argumentative writing.

NAILED IT! & SHARK TANK

Staci Lamb from The Engaging Station loves switching up her creative lessons on ethos, logos, and pathos every year. She has had students watch Shark Tank and sell their own products, but last year, she was inspired to try something new by making a connection to the Netflix show Nailed It .

Right before winter break, she went to Walmart to buy graham crackers, icing, candies, and more. Dollar Tree also had a great selection of inexpensive candy. Students had to create a gingerbread masterpiece and then use ethos, logos, and pathos to justify why their house was the best. The kids had a lot of fun, and it was an engaging activity to end the calendar year.

You can see this idea and more with free resources on her blog post Creative Ways to Teach Persuasive Appeals .

REAL WORLD TOPICS + CHOICE

Today, students have access to more information than ever at their fingertips. Tanesha from Tanesha B. Forman leverages real world topics – that students want to debate in the classroom – with argu mentative writing lessons. Choice is the bedrock of Tanesha’s approach to lit eracy and she offers students a choice on a topic (e.g. should college athletes be paid?), and tells them the format (e.g. speech, letter). 

Next, students research their topic. Tanesha always warns students to think about their position, but be open to changing based on what the research from credible sources reveals. Students spend a day or two gathering information for their writing assignment. For students who need support with this, Tanesha has 3-4 sources readily available. Once students have their evidence, they enter the writing process that Tanesha creates mini-lessons aligned to their needs and they present their work. Throughout the year, Tanesha encourages students to share topics they want to “argue” and she repeats the cycle.

THE ELEVATOR PITCH

No matter what you’re reading or learning about, adding a persuasive pitch to “sell” an idea, is a great way to include elements of persuasion beyond a persuasive unit.

For example, if students are creating something to aid a character , rather than just explain it, challenge your students to create a short elevator pitch! It can even be used with literary analysis by asking a question such as: Which character is the most (insert character trait here)?  Staci from Donut Lovin’ Teacher finds that when students have to pitch their ideas, they really begin to reflect on their work and what makes it great, and also where it can grow. 

Staci likes starting with a graphic organizer to get students thinking and then begins layering in mini-lessons that consider the audience, point of view, tone, and rhetorical appeals, depending on how much time you have. Students can then begin crafting their pitch on a guided template and practice saying it aloud. If you’re able to incorporate this multiple times throughout the year, your students will really grow confidence in their speaking skills, too!

MUSICAL DEBATES

Middle and high school students can at times feel intimidated by debate and persuasion. That’s why Melissa from Reading and Writing Haven recommends a mini debate activity that engages all students and makes debate relaxed and approachable.

Musical debates amplify the energy, creativity, and social interaction in the physical classroom and online. By adding a simple twist of music, it lightens the mood and provides natural brain breaks so students have time to collect their thoughts. 

Here are Melissa’s simple steps for using this debate-style discussion strategy in your classroom:

• Give students a thought-provoking or humorous prompt.
• Play music as students think, research, jot notes, and (if possible) walk around the room. 
• Stop the music and have students get into groups of two or three.
• Students quickly choose roles. Two of the students need to take one of the sides (pro / con or for / against). The third person is a neutral judge who can build on what the speakers say, offer a different perspective, or make connections between ideas.
• After a set amount of time, follow up with a question that digs deeper into the topic or provides another angle. Play music, and allow students to brainstorm again, or take some notes.
• Students then pair up again with different peers. 
• After as many rounds as you would like to run, bring the whole class together and use a Jamboard, Mentimeter, or Padlet as a common visual location to share ideas as a whole group.

To make this strategy work online, you can use breakout rooms to group students together randomly. 

Of course, you can run the same type of mini debates without the music. And, that’s fun, too! But, for students, the music adds energy and connectedness. Plus, it reduces the anxiety for students who are more reluctant to engage in debates. 

Musical debates create a warm, relaxed environment conducive to critical thinking and dialogue. And, students have multiple short opportunities to hone their skills and hear a variety of perspectives. Melissa wrote about engaging variations, prompts for musical discussions, and how to prepare students on her blog. Click here to read the post .

PSA PASSION PROJECTS

One way that Christina, The Daring English Teacher , likes to incorporate persuasion, argument, and debate into the classroom is by assigning a PSA Passion Project to students.

After learning about rhetorical appeals and argument writing , Christina assigns her students a PSA Passion Project. Her students select an important social issue and create a public service announcement campaign to raise awareness for their chosen issue.

The public service campaign usually includes a variety of items. To place students in charge of their learning, they choose several products to produce from a list of items: a speech, a persuasive letter, a graphic essay , a poster, an infographic, an informational video, a narrative video, a social media campaign, and more. It is important to make sure that students choose at least two items, and that their combination includes a writing component and a media literacy component.

To make the class project more fun, no two students can choose the same topic. To share their projects with the class, Christina likes to use Padlet.

ANALYZING MUSIC

Amanda from Mud and Ink Teaching likes to head the Disney direction when it comes to learning the ins and outs of argumentation. 

So many great Disney songs offer an argumentative core, and their popularity and familiarity help build engagement with students.  Take “Under the Sea” for example:  Sebastian has quite the task in front of him.  Somehow, he must convince an uninterested Ariel to curb her curiosity about the human world and appreciate her home under ‘de water.  Reversely, Moana sings of the importance of heeding the call to the ocean in “How Far I’ll Go” as she debates within herself how far she is actually willing to go.  Each of these speakers has an important message to impart, and these are things that students are comfortable wrestling with.

Amanda’s favorite song to teach, however, is the well-loved classic “Be Our Guest” from Beauty and the Beast .  In this lesson that she outlines in her blog post and provides a free Google Slide lesson download , Amanda teaches students the importance of understanding the rhetorical situation (the rhetorical triangle) as well as the devices and techniques that the speaker uses to communicate his message.  Through practice and discussion with familiar texts and characters, students begin to embrace the fundamental ideas of argumentation.

I hope this post helps you make persuasion more engaging, authentic, and student-centered! What are your other favorite activities to teach persuasion? Let me know in the comments!

If you like any of these ideas, don’t forget to pin them! 🙂

Share this:

• Click to share on Twitter (Opens in new window)
• Click to share on Facebook (Opens in new window)

You may also enjoy:

10 activities for teaching the hunger games, back to school activities for middle & …, 10 activities for any dystopian novel, how to use the “what do you …, leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Notify me of follow-up comments by email.

Notify me of new posts by email.

Check out my most popular posts!

August 5, 2018: why i don’t review the syllabus on the first day …, december 16, 2018: 10 ideas for planning engaging novel units, december 11, 2017: comfort in the classroom with flexible seating, july 21, 2018: teaching american literature: my units & favorite lessons.

5 Top Persuasive Writing Lesson Plans for Students and Teachers

The purpose of any persuasive writing text is to persuade the reader of a particular point of view or to take a specific course of action. Persuasive texts come in many different forms, including, but not limited to, essays, editorials, letters, advertisements, and reviews. While persuasive texts come in many shapes and sizes, they all share standard features.

Persuasive texts employ a wide variety of different rhetorical strategies and techniques to achieve their ends. For example, they’ll use emotive language and rhetorical questions. Images are sometimes used to entice or appeal to the reader or viewer. 

Advertising is one key form of persuasive writing . It makes vigorous use of all the tools in the persuasive writing toolbox as it strives to sell goods or services to the reader.

In this article, you’ll learn how to take your students from reluctant salespersons to master marketers in a lightning-fast five days. 

Students will first learn how the various persuasive strategies work before incorporating them into their advertisements. We have comprehensive guides to persuasive writing and advertisements you should explore also.

So, let’s get started!

Persuasive Writing Lesson Plan 1: Identify the Key Features of Adverts

Before your students will be able to produce their own well-written advertisements, they’ll need to be well-versed in all the tricks up the skilful salesperson’s sleeves.

One of the most productive ways for students to do this is through reverse engineering.

Organize your students into small groups or pairs and distribute print advertisements gleaned from various sources such as magazines, newspapers, and posters. You could also show projections of some sample advertisements projected onto the whiteboard to facilitate this exercise.

Now, ask the students to examine the advertisements and answer the following question: 

What techniques do the advertisers use to get our attention?

Challenge the students to go beyond the pretty obvious features of advertisements, e.g. branding, slogans, and testimonials, to also look at more subtle techniques such as the use and interplay of images and various other effects created by language choices and figurative devices. 

When the students have finished their discussions, give them feedback as a whole class and use their responses to compile a master list of the various features they have identified. 

Some features suggested by the class might include:

• Emotive language
• Exaggeration
• Appealing adjectives
• Powerful verbs
• Strong adverbs
• Contact details
• Alliteration
• Rhetorical questions
• Testimonials

Once you have compiled a master list of persuasive strategies and techniques used in advertising, these can handily be turned into checklists that the students can use when producing their own advertisements later.

Persuasive Writing Lesson Plan 2: Analyze an Advert

Now, the students have a solid understanding of the different features of advertisements and a checklist to work from; it’s time for them to analyze an advert in more detail. 

Not only will this prove a valuable exercise to help prepare your students for producing their own advertisements later in the week, but it will also serve as an excellent task to improve your students’ media literacy skills. It may even help to innoculate them from media manipulation in the future.

To get started on their advertisement analysis, they’ll need to source a suitable advertisement to look at in detail. 

Older and higher-ability students may be fit to make their own choices regarding which advertisement to analyze. If this is the case, perhaps they can choose an advert for a product they like or a product or service in a category that interests them greatly. 

Allowing your students some say in the ads they analyze will help fuel their interest and enthusiasm when creating their own advertisements later.

However, it might be best to choose a sample advertisement for younger students and those of lower ability – or at least offer a pre-vetted, limited choice. They will most likely have enough to contend with already!

When students have a suitable advertisement to hand, please encourage them to use their checklist from yesterday’s lesson to explore how the ad works. The students should then write a paragraph identifying the various techniques used in the advertisement and their effect.

Challenge the students to write another paragraph or two, considering what makes the advertisement work – or not, as the case may be. Ask them to consider where the advertisement could be improved. Could the slogan be catchier? How about the logo? Does it convey the brand’s identity appropriately? Are the images used in the advertisement optimal?

When the students have finished their paragraphs, they can display their advert and their analysis and share their thoughts with the class.

Persuasive Writing Lesson Plan 3: Plan an Advertisement

At this stage, your students should have a good understanding of many of the main features of advertisements and had plenty of opportunities to see examples of these in action. Now it’s time for them to begin to plan for writing their own advertisements. Here are some areas for your students to think about when starting the planning process.

The Purpose and Audience

Like any other writing type, students will need to identify both the purpose and the audience for their advertisements bef ore putting pen to paper.

The purpose of any advertisement is to sell goods or services. Precisely what goods or services are being sold is the first question that needs to be answered.

Students might like to focus on the goods or services advertised in the adverts they’ve been exploring over the previous two days. Or, if they prefer, they might like to choose something new entirely.

Once they’ve chosen what they’re selling, students will need to identify who they will sell it to. Scattershot advertisements that attempt to sell to everyone often end up selling to no one.

One effective way to help focus an advert is to define a ‘buyer persona’ first. This is a profile of the hypothetical buyer who the ad will target.

Students can consider the following characteristics to help them develop their buyer’s persona:

• Education level
• Marital status
• Likes/Dislikes
• Who they trust
• What they read/watch

The Brand Name

The next stage is for the student to decide on a name for their company. This should usually be something relatively short and memorable, and appealing to the target audience.

Generally, the student will need to come up with at least four or five ideas first. They can then choose the best. 

It can be a helpful practice for the student to look at the brand names for companies selling similar goods and services. A little internet research will be beneficial here.

Now it’s time for students to jot down ideas for their brand’s slogan. Slogans are short and punchy phrases that help make brands more memorable for customers. 

Slogans often employ literary devices such as alliteration, puns, or rhyme. They don’t always have to be the most meaningful things in the world; it’s more important that they’re memorable. Think Nike’s Just to Do It or McDonald’s I’m Lovin’ It – not the most meaning-rich phrases in the world but instantly recognizable!

The Body Copy

This part of the advertisement will contain the bulk of the writing. It’s where the students will get to use the various techniques and strategies they’ve explored in the previous activities.

Despite containing most of the ad’s text, advertising copy is usually concise and to the point. Student’s should strive to get the main points across in the fewest words possible. Nothing turns readers off faster than impenetrable walls of text.

To help organize the text, students may use bullet points and subheadings. They should be sure to include any specific information or specifications that they want the reader to know about the product or service. 

The language chosen should also be appropriate for speaking to the audience that they have defined earlier.

The Call to Action

The Call to Action – commonly referred to as the CTA , usually comes at the end of an advertisement.

The CTA typically comprises a few sentences that invite the reader to take a particular course of action. Normally, to buy the advertised goods or service.

However, not all CTAs focus on getting the reader to make an immediate purchase. Some, for example, aim to get the reader to provide their contact details so they can be sold to later. 

Students need to first define what their Call to Action will invite readers to do. They will then need to choose a strong imperative that will call on the reader to take that specific action. Commonly used verbs that urge readers to take action include subscribe, join, buy, etc.

The CTA must be clear and specific; the reader should be in no doubt about what the advertisement is asking them to do. 

Often, the CTA will create a sense of urgency by limiting special offers by time. 

As part of the planning process, students should use some of their time in today’s session to think about and make some notes on options they might like to include in the final drafts of their Call to Action.

Persuasive Writing Lesson Plan 4: Create the Advertisement

Day 4, already! This is the day students will try to bring all the elements together. They’ll work to complete their advertisements by the end of today’s session.

You may like to have the students collaborating to produce their ads or working individually. Either way, reinforce the importance of attention to detail in their work. 

The main focus for persuasive texts of any kind, advertisements included, shouldn’t be length but, instead, it should be on how effectively it persuades the reader to take the desired action.

Students should incorporate their planning from yesterday and refer to their checklists as they create. As precise language is so essential to effective marketing, encourage students to use thesauruses to help them find just the right word for their copy.

When students have had a chance to draft their advertisements, they can then get into small groups and compare their work. This is an opportunity for students to provide each other with constructive criticism. 

They can use their checklists as a basis to provide this criticism. Students can then revise their advertisements in light of the advice they’ve received in their groups.

Persuasive Writing Lesson Plan 5: Further Practice in the Art of Persuasion

In the process of comparing their work with each other, with reference to the criteria they’ve worked on earlier in the week, students will no doubt identify areas they are strong in and other areas where they are weaker.

Day 5’s activities should offer students an opportunity to practice those areas identified as needing further work to bring them up to par.

For example, students can practice their persuasion skills by moving their focus from printed ads to other types of marketing endeavours that utilise the arts of persuasion.

Where students struggled to employ literary devices in their advertising copy, they may benefit from creating a radio jingle or radio ad for their product or service. As this type of ad can contain no visual imagery to support, writing a radio jingle or ad will force the student to pay particular attention to verbal imagery, rhyme, alliteration, etc. 

If the testimonials used in the first advertisement were unconvincing, perhaps the student will benefit from isolating this strategy to focus exclusively on effective testimonial writing. They should spend some time researching testimonials and how to write them effectively. 

For example, testimonials should usually be:

• Short and to the point
• Conversational in tone
• Authentic (use a name, photo, job title, etc.)
• Specific about the benefits
• Directed at overcoming objections.

Once students have a good handle on how these work, they should put their new-found knowledge into practice and get writing as soon as possible.

This research-then-practice model can help the student improve in whatever particular area of persuasion that needs work – as identified in yesterday’s activity.

Getting good at persuasive writing demands our students to develop their knowledge and abilities with a broad range of skills and strategies. 

Advertising copy is a highly concentrated form of persuasive writing and, therefore, an excellent means for our students to gain lots of practice in a short space of time. 

And, as the saying goes, a good start is half the work, so set your class of creative copywriters on the road to marketing mastery today!

ARTICLES RELATED TO PERSUASIVE WRITING LESSON PLANS

How to Write Perfect Persuasive Essays in 5 Simple Steps

Top 5 Persuasive Writing Techniques for Students

23 Persuasive writing Topics for High School students

How to Write an Advertisement: A Complete Guide for Students and Teachers