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Essay on Digital Marketing | Short and Long Essays on Digital Marketing for Students and Children in English

February 14, 2024 by Prasanna

Essay on Digital Marketing: Digital marketing is when any product is promoted through a minimum of one form of electronic media. This form of marketing is vastly different from traditional marketing. Digital marketing consists of various methods and channels that allow any organization or company to have and study this form of marketing to find out what works for them and what does not.

The core of this sort of marketing is the internet. The internet, as it is, is a potent tool to help us achieve a lot. It helps in marketing as well as it assists sellers in promoting their products across the across. Advertisements on various forms of social media and other sites, emails, and YouTube can be used by organizations to sell their products.

You can also find more Essay Writing articles on events, persons, sports, technology and many more.

Digital marketing makes selling and buying products extremely simple. It is good progress that the world has seen over the last few years.

Very Short Essay on Digital Marketing 150 Words in English

Digital marketing is, as the word suggests, the use of digital media to market products. There are multiple websites like Amazon, Myntra, Flipkart, etc., where people can buy products. This applies to products such as clothes, technical tools, groceries, medicines, food, and so much more. So much so that one doesn’t have to leave the house if one doesn’t want to.

The challenge is for the right information of the right products to reach the right customer. This is where digital marketing comes in. Through data mining, it is easy for marketers to target the right audience with the right advertisement of products that they might need. This is what makes digital marketing successful more than anything. Finding and targeting the right audience can increase sales drastically. Some tools can be used to analyze and suggest better options for marketing as well. This helps sellers market their products.

Short Essay on Digital Marketing 200 Words in English

Digital Marketing can be seen as a new philosophy and business practice emerging with improvements in technology. Goods, services, and even ideas and information can be marketed using the internet today. Traditional marketing still exists, but it may slowly begin to dissolve for a majority of the market in the coming decades. Digital marketing makes shopping easier for the consumer. If a seller knows what his target audience wants, it makes marketing so much more easier.

This is exactly how digital marketing helps. It gives you to analyze what worked where, for who, and how much. So that, the next time, they can target a more specific audience.

Digital marketing often works in the form of advertisements or any other form of promotion. Promotions of products these days are not just limited to ads. Many celebrities or influencers that promote products play a significant role in helping the sellers market their products. There are also gurus of sorts that review products as well. This can be about goods, services, and even brands themselves.

Marketing also helps in building a brand and its reputation. If used right, digital marketing can provide a significant boost in selling anything.

Long Essay on Digital Marketing 250 Words in English

Introduction to Essay on Digital Marketing: Digital marketing can majorly benefit the promotion of any business. Be it service provision, application development, or anything practically that can be sold. Compared to traditional marketing, digital marketing provides more benefits. Some of these are as follows.

Affordability: If a company or an organization wants to invest money in marketing and advertising a product or service, they will not invest in newspapers, televisions, and such, as much as they would in online advertising. For one, the latter is a lot cheaper than the former and vastly cost-effective.

At lower prices, a wider audience can be captured. And not just any audience, a very targeted audience that increases the sales.

Better ROI (Return On Investment): Digital marketing has the ability as well as the potential to provide returns on investments. As mentioned in the point above, this form of marketing is cost-effective and enables you to reach a larger, more targeted audience. The return on investment from this type of marketing is considerably larger than in traditional advertising.

Tracking and Measuring Gains: Due to analytical tools and very clear data that is available, it is easy to determine what caused success and what did not. This is almost immediate and helps companies rethink and change campaigns and strategies that do not work almost immediately.

Conclusion on Digital Marketing Essay

Digital marketing is a major boon to the business industry. It also gives small businesses a good chance at promoting their business. It works for everyone and is also not very expensive to use to help in the promotion of goods or services.

Very Long Essay on Digital Marketing 400 Words in English

Introduction on Digital Marketing Essay: Digital marketing is a very good tool that organizations and companies can use to promote their goods and services. There are about nine different types of digital marketing. They are as follows:

SEO (Search Engine Optimization)

Search Engine Optimization helps with the expansion of online visibility in results that come up in search engines. What happens is that if your business ranks high on the search engine results page (SERP), the amount of traffic that your website gets is increased. With the use of SEOs, passive visits to your page can become active and receive more traction.

Search Engine Marketing

Search Engine Marketing is a technique where a business or a company can buy a particular advertising space. This can be seen on search platforms like Bing Ads, Facebook Paid Promotions, or even Google or Instagram. One example is Pay Per Click advertising. It is, as the name suggests that the marketer pays the search engine for every click that a user makes.

Social Media Marketing

Social media now plays a very crucial role in the promotion of the goods and services of any company. It gives the marketer a way to engage with potential consumers in a targeted manner. It connects with a much more comprehensive range of people in a more intimate way. It is easy to gain feedback or engagement from social media. Social media is also used to place orders, which makes it so much simpler for the user to find the page, see if it is trustworthy, based on interactions by other customers, and also place orders with no hassle.

These companies don’t just post content that relates to their product. Making statements on current situations or having posts only for the sake of engagement and witty commentary can all help have a large customer base. This enables visibility and also promotion of the product itself.

Content Marketing

To amplify visibility, reputation, and to advertise itself, a lot of attention and effort has to be put into the content. The content has to be precise, good quality, transparent, and sharp so that it stands out and boosts SEOs.

These various forms of digital marketing are all available at the click of a finger at a much cheaper price than traditional advertising. It is not difficult to see why so many businesses prefer this form of marketing for promotion. It is cost-effective in multiple ways and can even help small businesses.

Very Long Essay on Digital Marketing 800 Words in English

Introduction to Digital Marketing Essay: In today’s technologically advanced world, digital marketing is the new way to promote and sell products. Compared to traditional marketing, it is cost-effective, easily managed, and simple to analyze and learn. Campaigns can almost immediately be changed to do better and sell more. But due to data mining, it has also become dangerous and more than a tool. It is almost as if the customer can become the product due to information sold. Let’s explore both sides of that in this essay.

Importance of Digital Marketing

As already mentioned, today we live in a technologically advanced world where anything is possible through the internet. Digital marketing functions and is possible only because of the internet and nothing else. It is the core of what digital marketing is.

In a society where we struggle with scarcity and rising prices, digital marketing is the way to turn that around. The internet is easily accessible by everyone in any part of the globe. It is no longer only for a specific class of society. It is easier to connect with people and without even having to meet them. Digital marketing is an advantage for businesses in this era.

It is incredibly convenient for people to buy anything required from the internet without taking a foot outside of their homes. It saves time and shows a person the various reviews people have left. A person can easily compare prices on multiple websites and pick what is best suited to their needs. It is beneficial to those who are disabled and can help them get their work done and live a life of independence.

It also helps businesses themselves, big or small. The traders can advertise for less money, or even for free if one knows how to do it well. Products can often go viral without any money being invested in marketing. It helps small businesses majorly and helps them get traction.

Types of Digital Marketing

Search Engine Optimization or SEO: This medium helps place your website right at the top of the results that search engines bring. This increases the number of visitors and therefore helps in marketing. This works when certain SEO words are used in the content that is put up on the website.
Social Media Marketing: This is one of the most effective forms of marketing and also helps engage with people and form a relationship of trust with them. It is incredibly effective and cost-effective. It helps a business read a wider but targeted audience as compared to traditional forms of advertising. One meme or one viral video can make the products of any business famous. One example is the Bernie Sanders meme of him sitting on a chair with mittens. The person who made those mittens got thousands of orders, and her business took off.
Email Marketing: Email marketing is advertising done through emails. It brings advertisements right to the person’s inbox unobtrusively. This mainly happens when people log in to shopping websites and such with their emails.
YouTube Channel: This is also a form of marketing that comes under social media but has another side to it. Often people make videos reviewing products and services to a large fanbase. If the reviews are good, many people flood in to buy the product or service.

The Problem With Digital Marketing

One main problem with digital marketing is data mining. No rules or laws have been put in place to curb the buying of users’ data. It is used to such an extent that it has been said that the user has become a product.

It is spoken as a conspiracy theory that we are being spied upon. But that is not far from the truth. Former employees of Google, Twitter, Instagram, Facebook, etc., have spoken of how much data is stored by websites of users that use social media sites. This information is sold to marketers so they can target specific audiences with their products. These sites are designed to keep the person coming back and engaging with the sites. Almost like an addiction. Proof of this is how much the rates of online shopping increased during the lockdown. This means that social media is unsafe and has become more than a tool.

Conclusion on Digital Marketing Essay

Digital marketing majorly helps all businesses, big and small, take off. It is vital in this day and age and even helps with the employment problem. This form of marketing is how one can take advantage of technology and further their business. But it is also crucial for users to be careful of what information is put out on the internet to stay safe. There must be a balance of both, and companies should be taxed on the amount of data they have.

Promoting trading ideas of Bank Nifty Pivot Point Calculator is also a digital marketing purpose.

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103 Digital Marketing Essay Topic Ideas & Examples

Inside This Article

Digital marketing is a constantly evolving field that requires creativity, strategic thinking, and a deep understanding of consumer behavior. With the rise of social media, online advertising, and search engine optimization, businesses are constantly looking for ways to stand out in the digital landscape.

If you're a student or professional looking for inspiration for your next digital marketing essay, look no further. Here are 103 digital marketing essay topic ideas and examples to help you get started:

The impact of social media influencers on consumer behavior
The role of storytelling in digital marketing campaigns
The rise of video marketing in the digital age
The importance of personalization in email marketing
The future of artificial intelligence in digital marketing
The effectiveness of influencer marketing compared to traditional advertising
The impact of user-generated content on brand perception
The role of data analytics in digital marketing strategies
The benefits of content marketing for small businesses
The ethics of targeted advertising on social media platforms
The effectiveness of mobile marketing in reaching younger audiences
The role of virtual reality in immersive marketing experiences
The impact of voice search on SEO strategies
The importance of social listening in digital marketing campaigns
The benefits of using chatbots for customer service in digital marketing
The role of gamification in engaging consumers in digital marketing campaigns
The impact of influencer marketing on brand loyalty
The effectiveness of email marketing in driving conversions
The role of social media advertising in reaching new audiences
The benefits of using data-driven insights to optimize digital marketing campaigns
The impact of video content on social media engagement
The effectiveness of using memes in digital marketing campaigns
The role of virtual events in digital marketing strategies
The benefits of using interactive content in email marketing campaigns
The ethics of data collection in digital marketing campaigns
The impact of social media algorithms on organic reach
The role of artificial intelligence in personalized marketing experiences
The effectiveness of using user-generated content in social media campaigns
The benefits of using influencers for brand collaborations
The impact of visual storytelling in digital marketing campaigns
The role of customer reviews in building trust with consumers
The effectiveness of using social proof in digital marketing strategies
The benefits of using micro-influencers for niche marketing campaigns
The impact of social media contests on brand awareness
The role of brand partnerships in reaching new audiences
The effectiveness of using retargeting ads in digital marketing campaigns
The benefits of using interactive quizzes in email marketing
The impact of personalized recommendations on e-commerce sales
The role of user-generated content in building community around a brand
The effectiveness of using augmented reality in digital marketing campaigns
The benefits of using social media listening tools to track brand sentiment
The impact of social media influencers on brand perception
The role of storytelling in building emotional connections with consumers
The effectiveness of using social media polls to engage audiences
The benefits of using user-generated content in social media campaigns
The impact of influencer marketing on brand authenticity
The role of customer journey mapping in optimizing digital marketing strategies
The effectiveness of using chatbots for customer service in e-commerce
The benefits of using social media ads to drive traffic to a website
The impact of using personalized landing pages in email marketing campaigns
The role of social media influencers in promoting sustainability initiatives
The effectiveness of using social media analytics to track campaign performance
The benefits of using video testimonials in digital marketing campaigns
The role of data visualization in presenting marketing insights
The effectiveness of using social media contests to engage audiences
The benefits of using storytelling to humanize a brand
The impact of using emojis in social media marketing campaigns
The role of influencer marketing in promoting diversity and inclusion
The effectiveness of using social listening tools to track brand sentiment
The benefits of using user-generated content to build brand advocacy
The impact of social media influencers on consumer trust
The role of customer reviews in building credibility for a brand
The effectiveness of using personalized email campaigns to drive conversions
The benefits of using interactive content to educate consumers about a product
The impact of social media influencers on brand loyalty
The role of data analytics in optimizing digital marketing campaigns
The effectiveness of using social proof in e-commerce sales
The benefits of using chatbots for lead generation
The role of influencer marketing in promoting social causes

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33 Digital Marketing Strategy Examples

👍 top-5 strategy examples, 💻 what is a digital marketing strategy, 📶 content strategy: digital marketing vs. online marketing, 📝 how to create a strategy for digital marketing, 📱 digital marketing strategy examples, 💡 essay ideas on digital marketing strategy.

When writing about digital marketing strategies, there are a lot of elements that need to be considered. There are many different models, frameworks, and tools that you can use in your work. Here, we will discuss some of them to help you get a better understanding of digital marketing. And don’t forget to check out our examples to learn even more!

KeepCup Company: Digital Media Marketing Strategy
Coca Cola Company in China
Digital Entrepreneurship: Videogame Sales Tracker
Digital Marketing Strategy of Amazon
Adidas: Digital Marketing Analysis

A digital marketing strategy is an all-encompassing strategy for developing an online presence through various channels. It entails promoting products and services using online marketing techniques without expecting immediate customer engagement in return. Digital marketing is indispensable to businesses. Examples include pay-per-click advertising, digital billboards, blogging, TV ads, social media, organic searches, and other digital-based media.

Why Is Digital Marketing Important?

Since everyone these days is consuming digital content, an effective digital marketing strategy can assist a business in connecting to a worldwide audience in a practical, sustainable, and measurable manner. In short, the importance of digital marketing is in helping a business grow. Digital marketing also allows companies to reach more precisely than traditional methods.

What Are the Most Common Web Marketing Tools?

Social Media Marketing Social media marketing , or SMM, is a web marketing tool that involves connecting with your target audience and marketing your brand through popular social media platforms. Some of the most popular platforms are Facebook, Instagram, and TikTok.
Email Marketing Email marketing involves promoting your business’s products or services through email. As one of the most cost-effective and profitable direct marketing channels, it should be a central component of any digital marketing strategy.
Search Engine Optimization Search Engine Optimization (SEO) is about optimizing a website’s technical configuration, content relevance, and links so that its pages are relevant and easy to find. Because of this, search engines rank them higher in user searches.

Some components of online and digital marketing overlap, yet there are slight differences between them . Online marketing is a subtype of digital marketing in which a company’s product or service is advertised via the Internet. The primary differences are in the services they offer.

From a purely technical perspective, digital marketing involves marketing strategies that utilize digital services, including TV and billboard ads. This means that digital marketing can extend beyond the Internet. On the other hand, online marketing is a marketing strategy that revolves around having an online presence and is, therefore, limited to the Internet.

There is no one size fits all approach or a rigid content strategy digital marketing template to follow. However, it would help to create a strategy for digital marketing based on these steps:

Create the company’s buyer personas. Any marketing strategy should have a target market . But before doing so, you must create a detailed buyer persona as a blueprint to jumpstart the digital marketing strategy.
Determine the objectives and the digital marketing equipment required. Every marketing objective should be related to the company’s intrinsic goals. Whatever the overall target is, monitor the performance of the approach along the way. This can be done using the appropriate digital marketing tools to determine what works and what doesn’t to enhance the strategies moving forward.
Assess the digital channels and resources the company already has. Assessing existing digital channels and resources helps you decide which to include in the strategy and avoid confusion. Organize the assets and categorize them on a database so you have a clear understanding of the currently owned, earned, and paid media.
Audit and organize the campaigns. It’s important to list all of the company’s owned content and rate it based on how well each worked in connection with the current goals. Focus on what works. If you want to try something new, don’t dismiss it simply because it has never been tried before.
Track and document. Now, the reconnaissance stage is done and it’s time to enforce the strategy. Remember to track and document everything in a detailed manner. This way, you can break the components down and assess as you go.
Search Engine Optimization (SEO) SEO in business refers to optimizing content to boost rankings in major search engines. Companies can improve their visibility to prospective clients by utilizing search engine optimization.
Social Media Marketing (SMM) Social media marketing refers to promoting a product or service via social media platforms and websites. The key concept of SMM is to enable businesses to connect with their audience on their preferred social media channels.
Digital Advertising Digital advertising is the placing of company advertisements on multiple online sites. Popup ads are an example of digital advertising.
Content Marketing Content marketing is the creation and distribution of internet content that does not directly promote a brand but is meant to pique interest in its products or services. It is done through a company’s owned media channels.
Email Marketing Email marketing is a method of marketing in which you can inform clients on your email list about new products, promotions, and other services. It is a marketing tool with a proven record of success.
TV Ads TV advertising is the use of commercials on television to market a product or service. It is one of the most prevalent and effective methods of reaching out to consumers because of its broad reach, regularity, and impact.
Digital Billboards Billboard advertising is promoting a brand, offering, or campaign using billboards or hoardings. It’s an efficient marketing strategy for views and provides the ability to update them in real-time.

Making a digital marketing strategy is no easy task, but careful planning will help make it a lot easier. Remember that maintaining focus and building a clear plan is vital to increasing your results. Don’t forget to check out our digital marketing strategy examples below to get a better understanding of this topic!

Digital Marketing: Nike Campaign Business essay sample: Nike takes one of the leading positions in this type of marketing, and its practices are analysed around the globe.
Bulgari Marketing Strategy and Industry Analysis Business essay sample: Working on Bulgari marketing strategy? 👜 Bulgari (BVLGARI) is an Italian jewelry brand that has expanded into the hospitality industry. 💍 Read the paper to learn more about BVLGARI target market and brand value and other aspects. ✅
Kodak Company Position in the Digital Revolution Business essay sample: Kodak declared its bankruptcy in 2012 and since that time, this company sold many of its divisions to other enterprises.
Digital Marketing Trends: Technological and Social Changes Business essay sample: This paper reviews how technological and social changes will influence digital marketing in the next 5 years. It also discusses the implications for marketers.
Social Media in Digital Marketing Business essay sample: The paper is devoted to exploring the role of social media in digital marketing. It has an aim to identify the most common and impactful social media marketing activities.
Digital Marketing: Global Strategies Business essay sample: The Internet and the development of WWW have changed communication patterns and greatly impacted marketing channels and techniques.
Digital Marketing, Its Opportunities and Challenges Business essay sample: The purpose of this report is to present findings on the opportunities and challenges offered by digital marketing to organizations.
Digital Marketing in Photography Business essay sample: Today, marketing to these clients has changed enough that now photographers are using electronic marketing tools such as websites to reach the masses.
Marketing: Buying Behavior and Product Success Business essay sample: The consumer’s identity, beliefs, specific needs, attitudes and the kind of product and brands available in the market for that product category, influences his buying behavior.
Blogs as an Internet Marketing Tool Business essay sample: This paper intends to discover the impact and history of weblogs on society and a variety of activities and analyze its path of development for the future.
Qantas Airlines E-Marketing Business essay sample: The findings of a consultancy company examination of Qantas Airlines of Australia in terms of its e-marketing practices and their effectiveness will be presented.
Online Marketing and Advertising Tools in Business Business essay sample: An advertisement is a tool that is used by businesses to let potential and existing customers know about the availability of their products or services.
Zain Company's Electronic Marketing in Saudi Arabia Business essay sample: Zain Company has failed to focus on marketing mix elements that deal with services offered by the company such as people, process and physical evidence.
Bank Aljazera's Electronic Marketing Business essay sample: The model used in this analysis is a singular focus on the uniqueness of the Bank Aljazera in cutting a niche as far as internet marketing is concerned.
How E-Marketing Affects Consumer Behaviour Business essay sample: The aim of the dissertation proposal is to assess the impact that E-marketing has had on consumer behaviour. The survey shall target graduate employees in various organizations.
Kellogg’s Company: Effective Marketing Strategies Business essay sample: Kellogg’s Company management teams must consider evaluating the trend within the industry, to aid in the process of the firm developing effective future operational strategies.
Marketing Techniques Post 1945 for Digital and Print Publications Business essay sample: The nature of marketing techniques in publishing proves the finance issues important, though not as much as the actual literary heritage or literary taste.
CDK Digital Marketing: Addressing Channel Conflict with Data Analytics Business essay sample: CDK Digital’s original was based on the larger control of dealer websites in order to ensure the consistency in brands and models marketing which was the requirement by GM.
McSport: Digital Marketing Strategy Business essay sample: McSport is an Ireland-based major supplier of sport and fitness products to gym facilities and football clubs globally.
Digital Marketing Strategy: Under Armour Business essay sample: Relatively to other brands of sportswear, Under Armour (UA) is new, which creates a challenge for the marketing team because they need to build brand awareness
The Bottle Swap Company's Management Recommendation Business essay sample: One of the recommendations that can be made to Bottle Swap’s management is the use of mobile considerations for their digital advertising.
Quality Alloy, Inc (QA) Company: Web Analytics in Business Promotion Business essay sample: Quality Alloy, Inc (QA) promotion companies consist of both traditional and more IT-oriented methods, including a company-based website.
Mobile Marketing Principles, Tricks, and Tips Business essay sample: Mobile marketing is a set of practical elements and rules aimed at communicating, contacting, and interacting with the audience through the Internet and mobile devices.
How Does Social Media Marketing Affect the Economic Success Business essay sample: Social marketing is one of the modern and effective strategies resting on the growing population of social networks and the spread of the Internet.
McDonald’s Strategic Plan, Digitalization Business essay sample: McDonald’s aims to retain and expand its customer base through digitalization. To achieve it, the company is to develop both on-site and remote formats of consumer interaction.
Report on Starbucks Website Review Business essay sample: The paper reviews the Starbuck website. It provides recommendations to ensure effective and efficient communication to achieve the company's success.
Guysborough Digital Vegan Firm's Business Plan Business essay sample: Guysborough Digital Vegan is a startup business that specializes in packaging and selling vegetable-based drinks to people around Guysborough County in Nova Scotia.
Netflix Company's Digital and Social Media Marketing Business essay sample: This paper analyzes the strategic environment in which Netflix operates and develops a blue ocean idea to help it increase its market share.

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100+ Marketing Essay Topics

Crafting an outstanding marketing essay is a journey that often begins with selecting a compelling topic. At WriteOnDeadline, we understand the importance of this initial step. That’s why we’ve dedicated this post to sharing inspiring marketing essay topics that will not only ignite your passion but also appeal to your professors.

Table of Contents

What is a Marketing Essay?

A marketing essay is a unique academic document that delves into various facets of marketing analysis, strategies, concepts, and applications. It requires students to explore, critically analyze, and present arguments on marketing theories, market strategies, consumer behavior, product promotion, or other related themes. These essays not only test your knowledge of marketing principles but also your ability to research, analyze trends, and convey complex ideas succinctly.

Choosing the Right Marketing Essay Topic: A Mini Guide

Selecting a topic for your marketing essay should be a strategic process. Here’s a quick guide on how to do it:

Start by understanding the requirements for your assignment, as these will narrow down your scope. Then, brainstorm areas of interest within marketing, considering current trends, controversial issues, or gaps in research that intrigue you. Always opt for a topic that resonates with your passions but also challenges you—this balance will make your writing process enjoyable and academically rewarding. Validate your chosen topic by researching initial literature, ensuring there’s enough information available. Finally, seek feedback from peers or instructors before finalizing your topic, ensuring it’s compelling and feasible.

Exciting Marketing Essay Topics to Consider

Choosing a topic can be daunting, so we’ve compiled a diverse list of 30 engaging areas you could explore in your marketing essay.

Understanding Consumer Behavior

The psychological triggers behind impulsive buying
How cultural differences influence purchasing decisions
The impact of social media on consumer behavior

Digital Marketing Strategies

The effectiveness of influencer marketing
SEO tactics that dominate current digital marketing
Evaluating the success of email marketing

Branding and Brand Management

The journey of building a resilient brand image
Celebrity endorsements and their impact on brand perception
Crisis management: Reviving a tarnished brand

Ethical Considerations in Marketing

Exploring the effects of deceptive advertising
Ethical marketing: Is honesty more profitable?
The societal impact of marketing unhealthy food to children

Innovation in Marketing

How virtual reality is reshaping marketing experiences
The role of artificial intelligence in personalized marketing
Sustainable marketing: Shifting towards eco-friendly practices

Global Marketing

Overcoming cultural barriers in international marketing
Strategies for Successful Global Brand Expansion
Localizing products in foreign markets: Best practices

Content Marketing

The power of storytelling in content marketing
Strategies for Effective Content Marketing
Measuring the impact of content marketing

Challenges in Marketing

Combating digital ad fraud: Strategies and practices
Navigating marketing strategies during political unrest
The future of marketing in post-pandemic retail

Foundations of Marketing

Evolution and transformation of marketing through the ages
The core principles of marketing and why they matter
A comparative analysis of the marketing mix: 4Ps vs. 7Ps

Consumer Behavior Insights

Analyzing the role of emotions in buying decisions
Generational marketing: How baby boomers and millennials differ in their purchase behaviors
The increasing role of social proof in the digital age

Trends in Digital Marketing

The rise and implications of voice search marketing
Augmented reality: The next big thing in online marketing?
Chatbots and their effectiveness in customer engagement

Branding Dynamics

The science behind memorable logos and brand colors
Merging brands: Challenges and rewards of brand consolidation after M&As
The anatomy of a successful brand launch

Social Media Marketing

TikTok and its revolutionary impact on digital marketing strategies
The ongoing battle for organic reach on Facebook
Strategies to optimize user engagement on Instagram

Ethics and Morality in Marketing

The thin line between persuasion and manipulation in advertising
Greenwashing: Deceptive eco-friendly marketing and its consequences
Marketing to vulnerable populations: Ethical implications and safeguards

Marketing in the Age of Technology

Internet of Things (IoT) and its implications for marketers
Predictive analytics: Harnessing big data for targeted marketing campaigns
Blockchain technology and its potential uses in marketing

Relationship Marketing

Building brand loyalty in the era of instant gratification
Customer relationship management (CRM) tools and their efficacy in retaining consumers
The art and science of customer journey mapping

Integrated Marketing Communications

The role of public relations in holistic marketing strategies
Offline and online marketing synergy: Best practices
Crafting compelling brand narratives through transmedia storytelling

Niche and Guerrilla Marketing

The rise of pet influencers: Analyzing niche marketing strategies
Effective guerrilla marketing campaigns of the last decade: A case study approach
The balance between risk and reward in ambush marketing

Future of Marketing

Preparing for the metaverse: Next-generation digital marketing strategies
The role of biometrics in personalized marketing campaigns
Adapting to the post-cookie era: New strategies for online ad targeting

Retail and E-commerce Marketing

The resurgence of pop-up shops in the e-commerce era
Omnichannel marketing: Bridging the gap between offline and online retail
Consumer psychology behind free shipping and its impact on online sales

B2B Marketing

The unique challenges and rewards of B2B influencer marketing
Crafting compelling case studies as a B2B marketing tool
Account-based marketing (ABM): Tailored strategies for high-value clients

Marketing and Psychology

The power of color in influencing consumer choices
Understanding the anchoring effect in pricing strategies
Decoding the paradox of choice: Does more variety deter buyers?

Emerging Markets

Strategies for introducing a product in a newly developing market
Navigating marketing challenges in BRICS countries
The role of cultural sensitivity in marketing to emerging economies

Marketing in Healthcare

Ethical considerations in direct-to-consumer pharmaceutical advertising
Marketing strategies for telemedicine in a post-pandemic world
The role of content marketing in healthcare: Educating and promoting

Non-Profit Marketing

Challenges and strategies for marketing without a profit motive
The power of storytelling in non-profit marketing campaigns
Mobilizing social media influencers for charitable causes

Experiential Marketing

Crafting unforgettable brand experiences for consumers
Measuring the return on investment (ROI) of experiential marketing campaigns
The shift from product marketing to experience marketing

Marketing Analytics

The promise and pitfalls of marketing attribution models
Utilizing machine learning for predictive marketing analytics
Integrating qualitative insights into a data-driven marketing strategy

Sustainability in Marketing

Strategies for marketing eco-friendly products to skeptical consumers
The long-term benefits of sustainable supply chain marketing
Authenticity in green marketing: Beyond the buzzwords

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Home — Essay Samples — Sociology — Digital Communication — The Tool of Modernity: Digital Marketing

The Tool of Modernity: Digital Marketing

Categories: Digital Communication Social Media Marketing

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Words: 3556 |

18 min read

Published: Oct 11, 2018

Words: 3556 | Pages: 8 | 18 min read

Online behavioral advertising is the practice of collecting information about a user's online activity over time, "on a particular device and across different, unrelated websites, in order to deliver advertisements tailored to that user's interests and preferences
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability, and communications. Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organization's relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organization.
Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real-world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions. An important consideration today while deciding on a strategy is that the digital tools have democratized the promotional landscape.
Remarketing: Remarketing plays a major role in digital marketing. This tactic allows marketers to publish targeted ads in front of an interest category or a defined audience, generally called searchers in web speaks, they have either searched for particular products or services or visited a website for some purpose.
Game advertising: Game ads are advertisements that exist within a computer or video games. One of the most common examples of in-game advertising is billboards appearing in sports games. In-game ads also might appear as brand-name products like guns, cars, or clothing that exist as gaming status symbols. The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products, and services, This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Social Networking
Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game." The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner.

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Long Essay on Digital Marketing in English for Students

Updated on
Jun 27, 2024

Digital marketing is the practice of using digital platforms, channels, and technologies to promote products, services, and brands to consumers. Almost every successful business and private organisation uses digital marketing strategies to promote its products and services. Knowing what digital marketing is and how it can leverage our lives is crucial due to its enormous potential. According to reports, a digital marketing professional makes around $100,000 in a year, opening doors to employment opportunities. Today, we will discuss a long essay on digital marketing for students.

Table of Contents

1.1 History
1.2 Components of Digital Marketing
1.3 Use of Digital Marketing
1.4 Challenges and Future Trends

Long Essay on Digital Marketing

Digital marketing has revolutionised the way many businesses operate. Digital marketing refers to using internet technology, such as digital media or platforms, to promote products or services. This essay discusses multiple strategies, evolution, and the impact of digital marketing on the modern world.

Digital marketing originated in the 1990s, with the introduction of the World Wide Web. Early forms of digital marketing included website banner advertisements and email marketing. However, the field has undergone substantial evolution since then. The emergence of search engines, such as Google, set up the concept of Search Engine Optimisation (SEO), which is an essential aspect of digital marketing.

SEO focuses on raising the visibility and traffic of a website by improving its ranking on search engines. The rise of social media platforms such as Facebook, Instagram, and Twitter has introduced new levels of engagement and interaction. The introduction of smartphones and mobile technology increased digital marketing’s rise.

Also Read: Essay on Advantages and Disadvantages of Social Media

Components of Digital Marketing

Search Engine Optimization (SEO): SEO stresses keywords, backlinks, and website usability to increase visibility and attract organic visitors.
Social Media Marketing: Platforms like Facebook, Instagram, Twitter, and LinkedIn use social media marketing to engage with people, build brand loyalty, and generate traffic.
Content Marketing: Blogs, articles, videos, infographics, and ebooks are popular content marketing forms for increasing brand authority and retaining target consumers.
Influencer Marketing: Influencer marketing, which uses individuals with a large following and impact on social media, can efficiently reach specific groups and improve brand credibility.
Email Marketing: It is one of the oldest kinds of digital marketing, utilising personalised email messages to nurture leads, promote products, and retain customer relationships.
Affiliate Marketing: This approach includes collaborating with people who promote products or services in exchange for a commission on the sales generated by their efforts.
Pay-per-click (PPC) advertising : PPC is the practice of putting advertising on search engines and other platforms in exchange for a fee for each click. One of the examples of PPC is Google Ads.
Analytics and Data Management: Tools such as Google Analytics, social media insights , and CRM enable us to collect, understand, and analyse data to deliver important insights into customer behaviour and campaign performance.

Use of Digital Marketing

Digital marketing has influenced the market in a variety of ways. There are various reasons why one should practise digital marketing.

Enhance Personalization: Digital marketing enables businesses to segment their audience based on demographics, behaviour, and preferences, increasing conversion rates.
Real-time management Social media platforms enable real-time interaction with customers, allowing businesses to respond more quickly. This helps build strong customer relationships.
Cost-effectiveness: Compared to traditional marketing, digital marketing frequently gives a higher return on investment (ROI) for a lower cost.
Global Reach: The internet crosses geographical boundaries, allowing businesses to target local, national, and international markets.
Measurable results: Digital marketing offers exact metrics and statistics, allowing businesses to analyse campaign performance in real time. This helps with future campaign decision-making.

Challenges and Future Trends

While digital marketing offers various advantages, it also offers its own set of challenges. The digital landscape is fiercely competitive, forcing firms to constantly innovate and adapt. Privacy and data security are key issues, with customers becoming increasingly worried about how their information is utilised.

Here are some trends that will shape digital marketing shortly.

Artificial intelligence and Machine learning: Artificial intelligence (AI) and machine learning facilitate enhanced data analysis and automation. For example, chatbots and personalised recommendations.
Voice Search: The increasing popularity of voice-activated devices such as Amazon Echo and Google Home is changing how people search for information.
Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies allow users to connect with products and services in new ways, increasing customer engagement.
Sustainable Marketing: Businesses that demonstrate a commitment to sustainability and ethical practices are more likely to connect with modern consumers.

By focusing on targeting, engagement, and analysis, digital marketing has transformed how businesses operate and interact with their audiences. As technology advances, we must keep up with digital marketing trends to remain competitive in an increasingly digital environment.

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Digital Marketing - Free Essay Examples and Topic Ideas

Traditional means of media such as newspapers, radio, and television are being replaced with a more digital experience of being on the internet. Consumption of social networking sites Facebook, Twitter, and Instagram have become incredibly mainstream among younger and older audiences. The adoption of social media sites allows for advertisements to target desired demographics in a way that attracts and engages consumers. Businesses are now needing to find new, innovative marketing strategies to reach an expanding market that is migrating away from traditional platforms and onto the internet (Berman, Battino, & Feldman, 2011). The continuing development of digital media has influenced the way businesses now utilize social media to market their services or products on a local, regional, and global scale.

📘 Free essay examples for your ideas about Digital Marketing
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How to Write Essay About Digital Marketing

Marketing is a very important aspect of any business. It is the process of creating, communicating and delivering value to a target market for the purpose of sales and profit.

Digital marketing is a particular type of marketing that uses digital technologies, such as the Internet and social media, to promote products and services.

The following steps will help you write your essay on digital marketing:

Step 1: Define your topic

Step 2: Gather information on the topic through research

Step 3: Write an introduction in which you define your thesis statement and main idea

Step 4: Support your thesis statement with evidence from research and personal experience.

What Does Digital Marketing?

Digital marketing is the act of reaching and engaging a target audience using any digital media outlet. This can include social media, email, websites and other forms of digital communication. The goal is to reach potential customers and convince them to buy your product or service.

The main advantage of digital marketing is that it’s highly targeted, as you can customize your message for each individual customer. This allows you to get more bang for your buck by spending less on advertising and still getting more leads or sales from each ad campaign.

Types of Digital Marketing

Differences between traditional and digital marketing.

Traditional marketing is a term that refers to the way companies used to market their products, services and ideas. It was primarily done through print advertisements, radio, television and direct mail.

Digital marketing involves the use of internet websites and social media platforms, such as Facebook and Twitter.

Traditional marketing is generally more expensive than digital marketing but can reach a wider audience. Digital marketing generally costs less than traditional marketing but reaches a smaller audience.

Digital marketing is a broad term that encompasses many different types of marketing.

There are four main types:

Search engine optimization (SEO), which helps your website rank higher in search results.
Social media advertising, which allows you to advertise on social media platforms such as Facebook and Twitter.
Email marketing, which allows you to send emails directly to your customers’ inboxes.
Display advertising, which allows you to place ads on websites or blogs that aren’t owned by yours.

>Types of Digital Marketing

Digital Marketing Essay Structure

Introduction

Thesis statement: The digital marketing industry is booming, and marketers are looking for ways to improve their strategies.

Background information: The evolution of digital marketing has changed the way businesses operate.

Evidence: Digital marketing is a powerful tool for communicating with customers about products and services, but it can also be misused by unscrupulous companies.

Conclusion: There are many benefits to digital marketing, but there are also risks associated with using it incorrectly.

5 Tips to Write an Effective Digital Marketing Essay

Writing a digital marketing essay is a difficult task. You need to be able to think critically about the topic, analyze it from all sides, and make a strong argument for your position.

But don’t worry! We’ve got you covered. Here are 5 tips that’ll help you make sure your digital marketing essay is effective:

Be clear about your thesis statement
Use evidence and examples to back up your claims
Write in an organized format so readers can follow along easily
Use transitions between paragraphs to keep readers on track with what you’re saying (and why)
Proofread carefully!

Digital Ad Spending Worldwide in billions

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Essay on Digital Marketing

Digital marketing is a non-conventional platform that uses the internet for the purposes of promoting goods and services offered by producers, connecting consumers and understanding the needs of consumers. It is incorporated in different brands such as search engine marketing and social media advertising. There are many players in digital marketing including Google, Bing, Yahoo, DuckDuckGo, Facebook, Pinterest, Instagram, LinkedIn, and Twitter among others. Google and Facebook dominate the most common digital markets and generate the largest revenue in comparison with the other platforms (ACCC, 2019). The two platforms grew tremendously as a result of offering better products in the market. For instance, when Facebook entered the market, it was highly committed to the preservation of the privacy of its users. However, today, accepting Facebook’s policies is merely agreeing to a broad spectrum of commercial surveillance (Srinivasan, 2019, p.41).

The large platforms in digital marketing they take advantage of the protection of network effects, great access to users’ data and economies of scale. This places the other platforms at a disadvantaged position in terms of competition. Additionally, the unfair competition compromises innovation, diminishes consumer choice and increases the costs at the detriment of consumers. Nevertheless, Google seems to portray a rather different perspective. The Google Report by Daniel and Stephen in 2020 for example states that the ad tech sector is a fiercely competitive marketplace in which Google has created innovations and promoted synergy with its products while ensuring a balance with all other participants of the ecosystem (Bitton and Lewis, 2020, p.6, 10).

Different jurisdictions across the globe have are continually developing legislations and policies to combat the challenges that arise from the dominancy of some platforms in digital marketing. The European Union competition laws promote competition by prohibiting cartels and monopolies (TFEU). Further, Europe has recently proposed the Digital Markets Act which will provide protection of interests of consumers, privacy of users, and protect advertising sector (Brussels, 2020, p.1). Large platforms in digital marketing such as Google and Facebook use their network effects intermediating the transactions between business users and consumers. These platforms use this opportunity to track users and profile them. Additionally, these platforms have a great impact on the digital market, which allows them to block new entrants and control the market. As such, the business users highly depend on them, and consequently create unfair trade practices and lack of competition in the market (Brussel, 2020, p.1).

The purpose of the Digital Markets Act proposal is to allow all players in digital marketing to achieve their greatest potentials by addressing issues of unfair practices and unfair competition, thereby affording business users and end users full benefits in a fair environment. Generally, governments come up with legislations regarding digital marketing to protect consumers from exaggerated prices, to protect the users’ data and to ensure they have a variety of products to choose from. Moreover, the governments use these legislations to protect the new and smaller companies that to enter the market. Consequently, competition drives innovation, offering better products for consumers. It is also argued that regulating design and operation of digital marketing platforms also concentrates economic, social and political power (Simons and Ghosh, 2022).

Impact on leading platform players

The interference by governments with digital marketing has major impacts on the leading platform players. Google and Facebook being the leading platform players in digital marketing attract many business users who seek to advertise their products. The preference of the business users is informed by the fact that these companies many users and therefore reach more people, despite the fact they are more costly compared to their competitors. Google and Facebook are monopolies in internet search and social media respectively. Consequently, governments seek to combat such monopolistic behaviors to promote competition and innovation.

The Digital Markets Act of Europe intends to curb the powers of these dominant players such as Google and Facebook. The Act prohibits providers of core platform services in digital marketing from abusing its position in the market to the detriment of their competitors and users (Brussels, 2020, P.34). It further prohibits the leading platform players from ranking their products and services higher than those of their competitors, using users’ data for purposes other than that for which it is given, creating unfair business environment such as overpricing business users, pre-installing software applications, and forcing app developers to subscribe to particular modes of payments or brand providers for their apps to be listed in app stores (Ramachandran, 2022). Article 26 of the Act provides penalties in form of fines against the gatekeeper players who violate the rules. The fines are quite stringent as they jeopardize a significant percentage of the player’s worldwide revenue. These rules therefore risk the revenue generation of the leading platform players in the market.

Amnesty International Report noted that Facebook and Google violate the rights of billions of users to privacy, freedom of expression and freedom of choice by engaging in surveillance (Amnesty International, 2019). Google controls close to 90 percent of the search engine while Facebook owns a significant portion of the world’s most common internet services (Naidoo, 2019). Relying on the surveillance carried out by these platforms, many people have limited choice as Facebook and Google dictate their public space. This way, the platforms exercise monopoly in digital marketing. According to Chief Justice Sheerwood, market monopoly has a false tendency that is repugnant to the free will of persons (Srinivasan, 2019). The rules as made by different jurisdictions around the world proscribe abuse of market dominance that creates monopolistic markets, and protects the rights of persons to privacy and freedom of expression and choice. Governments are making more stringent rules backed with penalties in digital marketing to protect the privacy of the users and prevent monopolistic actions by leading platform players. These rules threaten to slap these platforms with heavy fines. Australia enacted laws that require Facebook and Google to pay for news. This is to combat the monopolistic behavior of these leading platforms and promote the news sites. The threat posed by this law against Facebook and Google of losing their market and adversely their revenue led the two companies to lobby with the government to amend the law while they pursued contracts with the local news companies.

Google and Apple entered an agreement in which Google is the pre-installed search engine for the products made by Apple. Google makes hefty payments to Apple to ensure it is not outbid by its competitors and therefore remains the dominant search engine (Wakabayashi and Nicas, 2020). Nevertheless, Google claims that its dominance in the market is a result of user preference rather than the evident fact that it pays to have many users. Apple also benefits from this relationship as Google engages in surveillance of its users for the benefit of Apple against its competitors (Wakabayashi and Nicas, 2020). However, this relationship is threatened by the proposed European Digital Markets Act. Other than the money Google risks losing from fines should they violate the rules, the proposed rules risk Google a lot of income through the Search Engine Results Pages (SERP).

Europe is not the only jurisdiction that disallows abuse of dominant market power by Google. The U.S Justice Department filed a lawsuit against Google for using illegal tactics to maintain a market monopoly and engage in a cut-the-throat kind of competition. The Justice Department observed that a lot of Google’s traffic is obtained from the Apple deal. As such, a break up between these two companies will not only affect Apple’s income from Google, but also jeopardize the revenue generated by Google. Additionally, Apple may create its own search engine, further threatening Google’s position in the market.

Impact on digital landscape for the rest of the world

Digital landscape can be influenced by the government through policy making that promotes competition between service providers and encourage innovation and protection of users (Policy Circle, 2021). The Digital Markets Act of Europe for example intends to promote competition among the tech providers for the benefit of users and all players. By preventing limits to new entrants in the market and promoting smaller tech companies, all players have an opportunity to access the market equally. This combats monopoly and ensures the gatekeeper players do not overprice their services to the detriment of the business users. As such, the business users will have more freedom to choose the platform they prefer as all platforms reach their target consumers equally. Through the limitations of pre-installed software applications and deals between companies that limit competition, providers of digital services such as search engines will also have equivalent opportunities to reach people. Consequently, the dominance of particular companies in digital marketing based on purchase of users and network effects will be alleviated, creating a fair market environment.

Currently, Google and Facebook are the largest players in the digital marketing. They use the data collected from the users to inform the market space for each user and as such limit the variety of the market. They also promote their services by ranking their products highly and allowing easy access of the users to other products they offer. The Digital Markets Act prohibits gatekeeper players from ranking their services higher than those offered by their competitors. Accordingly, the processes of finding, interpreting and conveying patterns of data in digital marketing will be fair. The correct conclusions in analytics will ultimately provide effective communication to business users on the most preferred platforms by their target market and enable them make efficient business decisions.

Government policies also protect the privacy of the users. Consequently, private information of the users will only be used for the purpose for which it was intended and not shared with other tech companies to influence the internet space of users. This way, consumers will have a vast variety of choices of products advertised in their ads and have the freedom to choose as they deem fit. Provision of privacy in digital marketing will also ensure that the leading platforms do not benefit from the labor and efforts of smaller companies such as news sites. Australia’s law requiring Facebook and Google to pay for news promotes the business of local news companies and offers the other news companies such as newspapers a rather equal access to the market.

Conclusion and Recommendations

Various jurisdictions have come up with different policies to ensure that healthy competition is promoted within the industry for the benefit of all players as well as business users and end users. Some of these policies are however not as effective. For instance, in Australia, the law passed requiring Google and Facebook to pay for news like other news sites, was met with much criticism as the companies resisted and threatened to withdraw their services from Australia (BBC, 2022). The Europe’s Digital Marketing Act also intends to sanction companies that violate its rules through hefty fines on the revenue generated by the violating company in the world over. Although Google and Facebook may be in violation of laws of competition, the companies being the leading players in the industry provide significant services that would be highly threatened by crippling their relationships with other app developers and software applications. Moreover, the policies that tend to encourage more players into the industry and promote as many small companies as possible tend to create a saturated market. This will adversely result in unhealthy competition pressures. Inasmuch as the government interventions intend to improve the digital marketing sector, there are some policies made which jeopardize the growth of the industry as a whole.

Policy makers should rely on principles of financial regulation to improve competition between companies in digital marketing. This includes requiring leading platforms to share their identity information as well as internet speed with the middlemen in the digital marketing without discrimination (Srinivasan, 2019, p.159). Policy that restricts limitations of speed in digital marketing allows all platforms to have equal opportunities in the market. Laws that require the various players in digital marketing to be transparent with the governments and public should also be enacted. This will ensure that the leading players in the industry remain impartial in allowing new entrants into the market, allow healthy competition among the companies in the industry and promote innovation as the companies fight for a common market equally. Moreover, the privacy of the users will be upheld.

ACCC (2019) Digital Platforms Inquiry: Final Report

Amnesty International (2019) Surveillance Giants: how the business model of google and facebook threatens human rights

BBC (2022) Facebook and Google news law passed in Australia

Bitton, D, and Lewis, S (2020) clearing up misconceptions about google’s ad tech business

Brussels (2020) Proposal for a regulation of the european parliament and of the council on contestable and fair markets in the digital sector (Digital Markets Act) European Commission

Ramachandran, N (2022) Facebook, Google, Amazon, Apple to be Regulated as Europe Agrees to Landmark Digital Markets Act, Variety

Simons, J., and Ghosh, D (2022) Utilities for democracy: Why and how the algorithmic infrastructure of Facebook and Google must be regulated, Brookings

Srinivasan, D. (2019). The antitrust case against Facebook: A monopolist’s journey towards pervasive surveillance in spite of consumers’ preference for privacy. Berkeley Bus. LJ

The Policy Circle (2021) Digital Landscape Treaty on the Functionality of the European Union, article 101, 102

Wakabayashi, D and Nicas J (2020) Apple Google and a Deal that controls the Internet, New York Times

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THE IMPACT OF DIGITAL MARKETING ON ENTREPRENEURSHIP

January 2019
Bulletin of the Moscow State Regional University (Economics)

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Our flexible format allows you to balance your busy lifestyle with a schedule that works for you. Complete this certificate in less than one year, or take as long as three years to complete.

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Learn at the pace and style that works best for you with traditional and project-based courses offered in an interactive online format.

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Equip yourself with cutting-edge marketing techniques to identify, understand, and cultivate relationships with customers in a digital environment.

Transferable credits

Should you choose to continue your education and apply for an MBA or MS degree, you can transfer up to 12 credits earned in this program.

Designed to meet the demands of professionals in the changing field of marketing, the Digital Marketing Certificate curriculum provides students with a strong foundation in marketing knowledge and analytical skills. Most courses have a strong hands-on learning experience, with in-class examples and group projects.

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The Digital Marketing graduate certificate focuses on developing cutting-edge marketing skills and insights to successfully lead business and marketing operations.

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BU.420.710 Consumer Behavior
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Researching of Digital Marketing Essay

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In the field of marketing, there is a wide variety of job opportunities available, each with its own unique set of requirements and characteristics. For the purpose of this research report, I have chosen to focus on the job of a digital marketer. The average number of applicants for a career in digital marketing is around 50-100 per opening. The starting pay for entry-level digital marketing positions is around $40,000-$50,000 per year (Adnani & Hamou, 2020). Digital marketing job openings are most commonly found in large cities and in the technology and advertising industries (Lilien et al., 2022). In terms of graduate school, the average GPA for a Master’s in Marketing program is around 3.5, and the average entrance exam score is about 600 (Langan et al., 2019). The acceptance rate for these programs is approximately 30-40%. Based on this information, my chances of being accepted into a Master’s in Marketing program are moderate. To increase my circumstances, I need to work on improving my GPA and test scores.

After conducting research and considering my own personal interests and strengths, I have decided that I would prefer to work in a B2C organization. I enjoy working with and connecting with consumers, and I believe that my skills in communication and consumer behavior would be well-suited for this type of work. Some organizational characteristics that have influenced my decision include the ability to have a direct impact on consumer satisfaction and the potential for innovation and creativity in marketing strategies. Some potential employers in the area where I would most like to live that focus on B2C markets include Amazon, Target, and McDonald’s.

Adnani, D. N., & Hamou, N. (2020). State of play of digital marketing and digital transformation. Strategy & Development Review , 10 (1), 138-155. Web.

Langan, R., Cowley, S., & Nguyen, C. (2019). The state of digital marketing in academia: An examination of marketing curriculum’s response to digital disruption . Journal of Marketing Education , 41 (1), 32-46. Web.

Lilien, G. L., Petersen, A. J., & Wuyts, S. (Eds.). (2022). Handbook of business-to-business marketing . Edward Elgar Publishing.

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ESSAY; Moscow's China Card

By William Safire

Sept. 8, 1986

Every decade or so, China undergoes a political convulsion. In 1948-49, the Communists threw out the Kuomintang; in 1956, Mao's ''Great Leap Forward'' plunged the country into a depression; in 1966, the Cultural Revolution to purify the party brought on a new Dark Ages; in 1976-78, we saw Mao's would-be radical successors, the ''Gang of Four,'' replaced by pragmatic Deng Xiaoping.

Now we are celebrating the 10th anniversary of the death of Mao, and some Pekingologists would have us believe that this decade's upheaval will not come.

Mr. Deng, at 82, has provided for his succession, we are assured: it's all set for Hu Yaobang and Zhao Ziyang to succeed him, with Hu Qili of the next generation right behind. Not to worry, goes the current Edgar Snow-job: China's new era of ''commutalism,'' communism with a capitalist face, will march undisturbed into the next millennium.

I wonder. Maybe the conventional wisdom will prove right for once. But for argument's sake, let's look at what is happening in China through a different set of glasses, seeking truth from facts.

Fact number one is that a wave of materialism is sweeping across the billion people of China. After a generation of repression, good ol' greed is back in the saddle, and an I'm-all right-Deng attitude permeates the new entrepreneurs.

As a longtime expositor of the virtue of greed in powering the engine of social progress, I cannot cluck-cluck at this. But there is a difference between the materialism of the Chinese on Taiwan, who are accustomed to free enterprise, and the lust for the good life of available goods on the mainland, where a terrible thirst has been a-building.

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