18 of My Favorite Sample Business Plans & Examples For Your Inspiration
BUSINESS PLAN TEMPLATES
Free templates to draft effective business plans.
Updated: 07/01/24
Published: 11/08/18
Updated: July 01, 2024
Published: November 08, 2018
I believe that reading sample business plans is essential when writing your own.
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As you explore business plan examples from real companies and brands, itâs easier for you to learn how to write a good one.
So what does a good business plan look like? And how do you write one thatâs both viable and convincing? Iâll walk you through the ideal business plan format along with some examples to help you get started.
Table of Contents
Business Plan Types
Business plan format, sample business plan: section by section, sample business plan templates, top business plan examples.
Ultimately, the format of your business plan will vary based on your goals for that plan. Iâve added this quick review of different business plan types that achieve differing goals.
For a more detailed exploration of business plan types, you can check out this post .
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1. Startups
Startup business plans are for proposing new business ideas. If youâre planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.
You can check out this guide for more detailed business plan inspiration .
2. Feasibility Studies
Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.
3. Internal Use
You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.
4. Strategic Initiatives
A strategic business plan is another business plan that's often shared internally. This plan covers long-term business objectives that might not have been included in the startup business plan.
5. Business Acquisition or Repositioning
When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.
Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.
Iâm going to focus on a startup business plan that needs to be detailed and research-backed as well as compelling enough to convince investors to offer funding. In my experience, the most comprehensive and convincing business plans contain the following sections.
Executive Summary
This all-important introduction to your business plan sets the tone and includes the company description as well as what you will be exchanging for money â whether thatâs product lines, services, or product-service hybrids.
Market Opportunity
Information about gaps in your industryâs market and how you plan to fill them, focused on demand and potential for growth.
Competitive Landscape Analysis
An overview of your competitors that includes consideration of their strengths and how youâll manage them, their weaknesses and how youâll capitalize on them, and how you can differentiate your offerings in the industry.
Target Audience
Descriptions of your ideal customers, their various problems that you can solve, and your customer acquisition strategy.
Marketing Strategy
This section details how you will market your brand to achieve specific goals, the channels and tactics youâll utilize to reach those goals, and the metrics youâll be using to measure your progress.
Key Features and Benefits
This is where youâll use plain language to emphasize the value of your product/service, how it solves the problems of your target audiences, and how youâll scale up over time.
Pricing and Revenue
This section describes your pricing strategy and plans for building revenue streams that fit your audiences while achieving your business goals.
This is the final section, communicating with investors that your business idea is worth investing in via profit/loss statements, cash flow statements, and balance sheets to prove viability.
Okay, so now that we have a format established, Iâll give you more specific details about each section along with examples. Truthfully, I wish Iâd had this resource to help me flesh out those first business plans long ago.
1. Executive Summary
Iâd say the executive summary is the most important section of the entire business plan. It is essentially an overview of and introduction to your entire project.
Write this in such a way that it grabs your readers' attention and guides them through the rest of the business plan. This is important because a business plan can be dozens or hundreds of pages long.
There are two main elements Iâd recommend including in your executive summary: your company description and your products and services.
Company Description
This is the perfect space to highlight your companyâs mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.
Tell potential investors who you are and why what you do matters. Naturally, theyâre going to want to know who theyâre getting into business with up front. This is a great opportunity to showcase your impact.
Need some extra help firming up your business goals? Iâd recommend HubSpot Academyâs free course to help you set meaningful goals that matter most for your business.
Products and Services
Here, you will incorporate an overview of your offerings. This doesnât have to be extensive, as it is just a chance to introduce your industry and overall purpose as a business. I recommend including snippets of information about your financial projections and competitive advantage here as well.
Keep in mind that you'll cover many of these topics in more detail later on in the business plan. The executive summary should be clear and brief, only including the most important takeaways.
Executive Summary Business Plan Examples
This example was created with HubSpotâs business plan template . What makes this executive summary good is that it tells potential investors a short story while still covering all of the most important details.
Our Mission
Mariaâs Gluten Free Bagels offers gluten-free bagels, along with various toppings, other gluten-free breakfast sandwich items, and coffee. The facility is entirely gluten free. Our team expects to catch the interest of gluten-free, celiac, or health-conscious community members who are seeking an enjoyable cafe to socialize. Due to a lack of gluten-free bagel products in the food industry currently, we expect mild competition and are confident we will be able to build a strong market position.
The Company and Management
Mariaâs Gluten Free Bagels was founded in 2010 by Maria Jones, who first began selling her gluten-free bagels online from her home, using social media to spread the word. In 2012 she bought a retail location in Hamilton, MA, which now employs four full-time employees and six part-time employees. Prior to her bagel shop, Maria was a chef in New York and has extensive experience in the food industry.
Along with Maria Jones, Gluten Free Bagel Shop has a board of advisors. The advisors are:
- Jeni King, partner at Winding Communications, Ltd.
- Henry Wilson, president of Blue Robin, LLP.
Our Product
We offer gluten-free products ranging from bagels and cream cheese to blueberry muffins, coffee, and pastries. Our customers are health-conscious, community-oriented people who enjoy gluten-free products. We will create a welcoming, warm environment with opportunities for open mic nights, poetry readings, and other community functions. We will focus on creating an environment in which someone feels comfortable meeting a friend for lunch, or working remotely.
Our Competitive Advantages
While there are other coffee shops and cafes in the North Shore region, there are none that offer purely gluten-free options. This restricts those suffering from gluten-free illnesses or simply those with a gluten-free preference. This will be our primary selling point. Additionally, our market research [see Section 3] has shown a demand for a community-oriented coffee and bagel shop in the town of Hamilton, MA.
Financial Considerations
Our sales projections for the first year are $400,000. We project a 15% growth rate over the next two years. By year three, we project 61% gross margins.
We will have four full-time employees. The salary for each employee will be $50,000.
Start-up Financing Requirements
We are seeking to raise $125,000 in startup to finance year one. The owner has invested $50,000 to meet working capital requirements, and will use a loan of $100,000 to supplement the rest.
Example 2 :
Marianne and Keith Bean have been involved with the food industry for several years. They opened their first restaurant in Antlers, Oklahoma in 1981, and their second in Hugo in 1988. Although praised for the quality of many of the items on their menu, they have attained a special notoriety for their desserts. After years of requests for their flavored whipped cream toppings, they have decided to pursue marketing these products separately from the restaurants.
Marianne and Keith Bean have developed several recipes for flavored whipped cream topping. They include chocolate, raspberry, cinnamon almond, and strawberry. These flavored dessert toppings have been used in the setting of their two restaurants over the past 18 years, and have been produced in large quantities. The estimated shelf life of the product is 21 days at refrigeration temperatures and up to six months when frozen. The Beans intend to market this product in its frozen state in 8 and 12-ounce plastic tubs. They also intend to have the products available in six ounce pressurized cans. Special attention has been given to developing an attractive label that will stress the gourmet/specialty nature of the products.
Distribution of Fancy's Foods Whipped Dream product will begin in the local southeastern Oklahoma area. The Beans have an established name and reputation in this area, and product introduction should encounter little resistance.
Financial analyses show that the company will have both a positive cash flow and profit in the first year. The expected return on equity in the first year is 10.88%
Tips for Writing Your Executive Summary
- Start with a strong introduction of your company that showcases your mission and impact, then outline the products and services you provide.
- Clearly define a problem, explain how your product solves that problem, and show why the market needs your business.
- Be sure to highlight your value proposition, market opportunity, and growth potential.
- Keep it concise and support ideas with data.
- Customize your summary to your audience. For example, you might emphasize finances and return on investment for venture capitalists, whereas you might emphasize community benefits and minimal environmental impact for progressive nonprofits.
For more guidance, check out our tips for writing an effective executive summary .
2. Market Opportunity
This is where you'll detail the opportunity in the market. Ask and answer: Where is the gap in the current industry, and how will my product fill that gap?
To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, SOM analysis , a SWOT analysis , and perform market research on your industry to get some insights for this section. More specifically, hereâs what Iâd include.
- The size of the market
- Current or potential market share
- Trends in the industry and consumer behavior
- Where the gap is
- What caused the gap
- How you intend to fill it
Market Opportunity Business Plan Example
I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.
Example: The market for Doggie Pause is all of the dog owners in the metropolitan area and surrounding areas of the city. We believe that this is going to be 2/3 of the population, and we have a goal of gaining a 50% market share. We have a target of a 20% yearly profit increase as the business continues.
Tips for Writing Your Market Opportunity Section
- Focus on demand and potential for growth.
- Use market research, surveys, and industry trend data to support your market forecast and projections.
- Add a review of regulation shifts, tech advances, and consumer behavior changes.
- Refer to reliable sources.
- Showcase how your business can make the most of this opportunity.
3. Competitive Landscape Analysis
Since weâre already speaking of market share, youâll also need to create a section that shares details on who the top competitors are. After all, your customers likely have more than one brand to choose from, and youâll want to understand exactly why they might choose one over another.
My favorite part of performing a competitive analysis is that it can help you uncover the following:
- Industry trends that other brands may not be utilizing.
- Strengths in your competition that may be obstacles to handle.
- Weaknesses in your competition that may help you develop selling points.
- The unique proposition you bring to the market that may resonate with customers.
Competitive Landscape Business Plan Example
I like how the competitive landscape section of this business plan shows a clear outline of who the top competitors are. It also highlights specific industry knowledge and the importance of location. This demonstrates useful experience in the industry, helping to build trust in your ability to execute your business plan.
Competitive Environment
Currently, there are four primary competitors in the Greater Omaha Area: Pinotâs Palette Lakeside (franchise partner), Village Canvas and Cabernet, The Corky Canvas, and Twisted Vine Collective. The first three competitors are in Omaha and the fourth is located in Papillion.
Despite the competition, all locations have both public and private events. Each location has a few sold-out painting events each month. The Omaha locations are in new, popular retail locations, while the existing Papillion location is in a downtown business district.
There is an opportunity to take advantage of the environment and open a studio in a well-traveled or growing area. Pinotâs Palette La Vista will differentiate itself from its competitors by offering a premium experience in a high-growth, influential location.
Tips for Writing Your Competitive Landscape
- Complete in-depth research, then emphasize your most important findings.
- Compare your unique selling proposition (USP) to your direct and indirect competitors.
- Show a clear and realistic plan for product and brand differentiation.
- Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
- Outline growth opportunities from a competitive perspective.
- Add customer feedback and insights to support your competitive analysis.
4. Target Audience
Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience? Iâd recommend building a buyer persona to get in the mindset of your ideal customers and be clear about why you're targeting them. Here are some questions Iâd ask myself:
- What demographics will most likely need/buy your product or service?
- What are the psychographics of this audience? (Desires, triggering events, etc.)
- Why are your offerings valuable to them?
Target Audience Business Plan Example
I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.
The Audience
Recognize that audiences are often already aware of important issues. Outreach materials should:
- Emphasize a pollution-prevention practice
- Tell audience a little about how to prevent pollution
- Tell audience where they can obtain information about prevention.
Message Content
- Focus the content for outreach materials on cost savings, such as when and where pollution prevention is as cheap as or cheaper than traditional techniques. Include facts and figures.
- Emphasize how easy it is to do the right thing and the impacts of not engaging in pollution prevention.
- Stress benefits such as efficiency or better relations with government, for businesses not primarily concerned with public image.
Tips for Writing Your Target Audience Section
- Include details on the size and growth potential of your target audience.
- Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
- Describe your targeted customer acquisition strategy in detail.
- Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
- Add case studies, testimonials, and other data to support your target audience ideas.
- Remember to consider niche audiences and segments of your target audience in your business plan.
5. Marketing Strategy
Here, youâll discuss how youâll acquire new customers with your marketing strategy. I think itâs helpful to have a marketing plan built out in advance to make this part of your business plan easier. Iâd suggest including these details:
- Your brand positioning vision and how you'll cultivate it.
- The goal targets you aim to achieve.
- The metrics you'll use to measure success.
- The channels and distribution tactics you'll use.
Marketing Strategy Business Plan Example
This business plan example includes the marketing strategy for the town of Gawler. In my opinion, it works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.
Youâll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.
This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, itâs one of my favorites to supplement any template you choose to use. Harvard Business Reviewâs guide is instrumental for both new and seasoned business owners.
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The 7 Best Business Plan Examples (2024)
As an aspiring entrepreneur gearing up to start your own business , you likely know the importance of drafting a business plan. However, you might not be entirely sure where to begin or what specific details to include. Thatâs where examining business plan examples can be beneficial. Sample business plans serve as real-world templates to help you craft your own plan with confidence. They also provide insight into the key sections that make up a business plan, as well as demonstrate how to structure and present your ideas effectively.
Example business plan
To understand how to write a business plan, letâs study an example structured using a seven-part template. Hereâs a quick overview of those parts:
- Executive summary: A quick overview of your business and the contents of your business plan.
- Company description: More info about your company, its goals and mission, and why you started it in the first place.
- Market analysis: Research about the market and industry your business will operate in, including a competitive analysis about the companies youâll be up against.
- Products and services: A detailed description of what youâll be selling to your customers.
- Marketing plan: A strategic outline of how you plan to market and promote your business before, during, and after your company launches into the market.
- Logistics and operations plan: An explanation of the systems, processes, and tools that are needed to run your business in the background.
- Financial plan: A map of your short-term (and even long-term) financial goals and the costs to run the business. If youâre looking for funding, this is the place to discuss your request and needs.
7 business plan examples (section by section)
In this section, youâll find hypothetical and real-world examples of each aspect of a business plan to show you how the whole thing comes together.Â
- Executive summary
Your executive summary offers a high-level overview of the rest of your business plan. Youâll want to include a brief description of your company, market research, competitor analysis, and financial information.Â
In this free business plan template, the executive summary is three paragraphs and occupies nearly half the page:
- Company description
You might go more in-depth with your company description and include the following sections:
- Nature of the business. Mention the general category of business you fall under. Are you a manufacturer, wholesaler, or retailer of your products?
- Background information. Talk about your past experiences and skills, and how youâve combined them to fill in the market.Â
- Business structure. This section outlines how you registered your company âas a corporation, sole proprietorship, LLC, or other business type.
- Industry. Which business sector do you operate in? The answer might be technology, merchandising, or another industry.
- Team. Whether youâre the sole full-time employee of your business or you have contractors to support your daily workflow, this is your chance to put them under the spotlight.
You can also repurpose your company description elsewhere, like on your About page, Instagram page, or other properties that ask for a boilerplate description of your business. Hair extensions brand Luxy Hair has a blurb on itâs About page that could easily be repurposed as a company description for its business plan.Â
- Market analysis
Market analysis comprises research on product supply and demand, your target market, the competitive landscape, and industry trends. You might do a SWOT analysis to learn where you stand and identify market gaps that you could exploit to establish your footing. Hereâs an example of a SWOT analysis for a hypothetical ecommerce business:Â
Youâll also want to run a competitive analysis as part of the market analysis component of your business plan. This will show you who youâre up against and give you ideas on how to gain an edge over the competition.Â
- Products and services
This part of your business plan describes your product or service, how it will be priced, and the ways it will compete against similar offerings in the market. Donât go into too much detail hereâa few lines are enough to introduce your item to the reader.
- Marketing plan
Potential investors will want to know how youâll get the word out about your business. So itâs essential to build a marketing plan that highlights the promotion and customer acquisition strategies youâre planning to adopt.Â
Most marketing plans focus on the four Ps: product, price, place, and promotion. However, itâs easier when you break it down by the different marketing channels . Mention how you intend to promote your business using blogs, email, social media, and word-of-mouth marketing.Â
Hereâs an example of a hypothetical marketing plan for a real estate website:
Logistics and operations
This section of your business plan provides information about your production, facilities, equipment, shipping and fulfillment, and inventory.
Financial plan
The financial plan (a.k.a. financial statement) offers a breakdown of your sales, revenue, expenses, profit, and other financial metrics. Youâll want to include all the numbers and concrete data to project your current and projected financial state.
In this business plan example, the financial statement for ecommerce brand Natureâs Candy includes forecasted revenue, expenses, and net profit in graphs.
It then goes deeper into the financials, citing:
- Funding needs
- Project cash-flow statement
- Project profit-and-loss statement
- Projected balance sheet
You can use Shopifyâs financial plan template to create your own income statement, cash-flow statement, and balance sheet.Â
Types of business plans (and what to write for each)
A one-page business plan is a pared down version of a standard business plan thatâs easy for potential investors and partners to understand. Youâll want to include all of these sections, but make sure theyâre abbreviated and summarized:
- Logistics and operations plan
- FinancialsÂ
A startup business plan is meant to secure outside funding for a new business. Typically, thereâs a big focus on the financials, as well as other sections that help determine the viability of your business ideaâmarket analysis, for example. Shopify has a great business plan template for startups that include all the below points:
- Market research: in depth
- Financials: in depth
Your internal business plan acts as the enforcer of your companyâs vision. It reminds your team of the long-term objective and keeps them strategically aligned toward the same goal. Be sure to include:
- Market research
FeasibilityÂ
A feasibility business plan is essentially a feasibility study that helps you evaluate whether your product or idea is worthy of a full business plan. Include the following sections:
A strategic (or growth) business plan lays out your long-term vision and goals. This means your predictions stretch further into the future, and you aim for greater growth and revenue. While crafting this document, you use all the parts of a usual business plan but add more to each one:
- Products and services: for launch and expansion
- Market analysis: detailed analysis
- Marketing plan: detailed strategy
- Logistics and operations plan: detailed plan
- Financials: detailed projections
Free business plan templates
Now that youâre familiar with whatâs included and how to format a business plan, letâs go over a few templates you can fill out or draw inspiration from.
Bplansâ free business plan template
Bplansâ free business plan template focuses a lot on the financial side of running a business. It has many pages just for your financial plan and statements. Once you fill it out, youâll see exactly where your business stands financially and what you need to do to keep it on track or make it better.
PandaDocâs free business plan template
PandaDocâs free business plan template is detailed and guides you through every section, so you donât have to figure everything out on your own. Filling it out, youâll grasp the ins and outs of your business and how each part fits together. Itâs also handy because it connects to PandaDocâs e-signature for easy signing, ideal for businesses with partners or a board.
Miroâs Business Model Canvas Template
Miroâs Business Model Canvas Template helps you map out the essentials of your business, like partnerships, core activities, and what makes you different. Itâs a collaborative tool for you and your team to learn how everything in your business is linked.
Better business planning equals better business outcomes
Building a business plan is key to establishing a clear direction and strategy for your venture. With a solid plan in hand, youâll know what steps to take for achieving each of your business goals. Kickstart your business planning and set yourself up for success with a defined roadmapâutilizing the sample business plans above to inform your approach.
Business plan FAQ
What are the 3 main points of a business plan.
- Concept. Explain what your business does and the main idea behind it. This is where you tell people what you plan to achieve with your business.
- Contents. Explain what youâre selling or offering. Point out who youâre selling to and who else is selling something similar. This part concerns your products or services, who will buy them, and who youâre up against.
- Cash flow. Explain how money will move in and out of your business. Discuss the money you need to start and keep the business going, the costs of running your business, and how much money you expect to make.
How do I write a simple business plan?
To create a simple business plan, start with an executive summary that details your business vision and objectives. Follow this with a concise description of your companyâs structure, your market analysis, and information about your products or services. Conclude your plan with financial projections that outline your expected revenue, expenses, and profitability.
What is the best format to write a business plan?
The optimal format for a business plan arranges your plan in a clear and structured way, helping potential investors get a quick grasp of what your business is about and what you aim to achieve. Always start with a summary of your plan and finish with the financial details or any extra information at the end.
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Firewood Business Plan
This Firewood Business Plan Template perfectly outlines the company structure of a probable firewood venture. It highlights the budgets needed to start and manage the unique business.
Funeral Home Business Plan
A Funeral Home Business Plan covers detailed data on the courtesies offered by the company, market analysis, administration strategies, personnel procedures, budget and financing plans, and other applicable topics.
Community Center Business Plan
You can use this Community Center Business Plan Template, it is perfect for anyone desiring to open and run a society center. It gives the centerâs owner an outline of areas that must be disseminated with the investors to earn an acquisition.
Gas Station Business Plan
Take the first step towards success in the fuel industry with our professionally crafted Gas Station Business Plan template.
Beauty Supply Store Business Plan
This Beauty Supply Store Business Plan Template covers all the appropriate sections needed to invest in a beauty supply store. The template will help you to raise money for your business.
Flower Shop Business Plan Template
The Flower Shop Business Plan Template is organized to help you achieve the awareness of various investors to invest in your company.
Electrical Contractor Business Plan
This Electrical Contractor Business Plan template include information about the services you offer, who your target consumers are, why they should prefer you over your opponents and how much capital you require to get started.
Car Dealership Business Plan
A Car Dealership Business Plan is a detailed plan that will help you take your business to the next level. Use this template to create your plan.
Farm Business Plan
Farm Business Plan gives an overview of the company, including corporation history, owner backgrounds, creations and more. Use this template to quickly develop your farm company plan.
Consultant Business Plan Template
An example of a document outlining your strategy for launching or expanding your consulting firm is a Consultant Business Plan Template. The essential elements include a summary of the company, team, sector, rivals, target audience, and an operations and marketing strategy.
Construction Company Business Plan
The objectives and tactics of a construction company are described in a business plan for a construction company. For the creation of your business plan, use this Construction Company Business Plan Template.
Fashion Business Plan Template
Structural and action plans for a fashion firm are laid out in the fashion business plan template.
Daycare Business Plan
The creation of a business strategy is the first step in starting a daycare. Use this Daycare Business Plan Template to describe your company’s objectives, as well as your target market, potential rivals, and your financing strategy.
Convenience Store Business Plan
Do you need a Convenience Store Business Plan Template? This plan includes all the details and information needed to secure funding for a convenience store.
Startup Business Plan Template
We offer you the steps and the tools to create a fantastic business plan. Attract investors with this sleek and free startup business plan template.
Business Plan Template
This business plan template is a great tool for your startup to customize to reflect your strong qualifications, experienced team, and marketable business idea.
What is a business plan?
A business plan is a document that helps small business owners determine the viability of their business idea. Combining market research and financial analysis, a professional business plan helps startup CEOs and potential investors determine if the company can compete in the target market.
Typically, a good business plan consists of the following:
- Executive summary
- Company description
- Mission statement
- Product and services
- Marketing plan
- Operations plan
- Management organization
- Financial plan
- Conclusion & appendix
Every section involved in a business plan is designed to help startup businesses reach their target market.
A business plan asks founders and entrepreneurs to detail their business strategy in a step-by-step process that makes sense from an operational perspective. This is essential if a startup is seeking a business loan or an investment from a venture capital firm.
However, even small businesses that are already economically viable can benefit from creating a business plan, since it encourages business owners and their management teams to examine their business model and reevaluate the best ways to reach their target customers.
Should I use a business plan template?
Yes. If youâve never written one, a business plan can be challenging to write.
Creating a successful plan that you can use to grow your small business can require weeks of market analysis and financial preparation. You may spend time using Microsoft Excel or Powerpoint in order to create documentation which better supports our operational decisions.
However, almost every professional business plan is structured in the same way and most ask for the same information. Because of this, using a business plan template is advisable to save time, money, and effort.
Business plan templates for free
Rather than spending time trying to figure out how to write a business plan , use a free template as a guide to completion.
Business plan templates from PandaDoc can help you reach an effective go-to-market strategy even faster by asking you to provide all the relevant information you need when creating an effective business plan.
Grab a free template to get started!
Frequently asked questions
How many pages should my business plan be.
This depends on the kind of business plan you need to write and how you intend to use the plan that you create.
For example, a plan for a small business seeking potential investors or a business loan will need to provide income statements, cash flow statements, and a balance sheet (usually for a three-year or five-year forecast period).
These financial statements can be omitted if a small business owner isnât seeking funding and is instead planning to use their business plan as a guiding document for themselves and their management team members.
Some business plans may only run a few pages. Fully-developed business plans can be as long as 50 pages. Much of this depends on the type of business, the operational strategy, and the level of detail that goes into developing the business plan.
Who needs a business plan?
Every business should have a business plan. This is an essential guidance document for any founder or CEO.
Good business plans help a company determine the viability of its place in the market and can help the business develop better strategies for differentiating itself from its competitors.
Business planning also forces business owners to evaluate their marketing strategy, the cost of customer acquisition and retention, and how they plan to grow their business over time.
What is the best business plan template?
Business plans come in all shapes and sizes. The best business plan template for your business is one that you understand and that matches the size and legal structure of your operation.
If youâre a sole proprietor, a business plan template designed for a big corporation probably doesnât make sense. However, a business plan that helps you build an effective roadmap to grow your business while protecting your intellectual property is a good starting point.
PandaDoc offers specialized business plan templates for common industries along with tips to help you get started with business planning.
Should I hire someone to write my business plan for me?
No. Youâll find freelance writers and business strategy companies out there who are happy to write your business plan for a fee. These resources can guide you through the process, but you should write (or be heavily involved in) the creation of your business plan.
The reason for this is simple: You know the most about your business, and your business needs you to succeed.
A writer can work with you to make your business plan sound better to investors, and a consultant can help you fill in knowledge gaps â like how to conduct a SWOT analysis â and point out weaknesses in your plan. But, at the end of the day, you need to use the business plan to pitch investors and run your business.
Those ideas and guiding principles arenât something you can outsource.
Should I use business planning software?
Software isnât required when creating an effective business plan. Most business planning software is designed to help you navigate the outlining and writing process more effectively.
You donât need software to write a professional business plan, but a solid template can help you get started. Download a free template from PandaDoc today and take your business to the next level.
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8 Business Plan Templates You Can Get for Free
8 min. read
Updated July 3, 2024
A business plan template can be an excellent tool to simplify the creation of your business plan.
The pre-set structure helps you organize ideas, covers all critical business information, and saves you time and effort on formatting.
The only issue? There are SO many free business plan templates out there.
So, which ones are actually worth using?
To help remove the guesswork, I’ve rounded up some of the best business plan templates you can access right now.
These are listed in no particular order, and each has its benefits and drawbacks.
What to look for in a business plan template
Not all business plan templates are created equal. As you weigh your options and decide which template(s) you’ll use, be sure to review them with the following criteria in mind:
- Easy to edit: A template should save you time. That won’t be the case if you have to fuss around figuring out how to edit the document, or even worse, it doesn’t allow you to edit at all.
- Contains the right sections: A good template should cover all essential sections of a business plan , including the executive summary, product/service description, market/competitive analysis, marketing and sales plan, operations, milestones, and financial projections.
- Provides guidance: You should be able to trust that the information in a template is accurate. That means the organization or person who created the template is highly credible, known for producing useful resources, and ideally has some entrepreneurial experience.
- Software compatibility: Lastly, you want any template to be compatible with the software platforms you use. More than likely, this means it’s available in Microsoft Word, Google Docs, or PDF format at a minimum.
1. Bplans — A plan with expert guidance
Since you’re already on Bplans, I have to first mention the templates that we have available.
Our traditional and one-page templates were created by entrepreneurs and business owners with over 80 years of collective planning experience. We revisit and update them annually to ensure they are approachable, thorough, and aligned with our team’s evolving best practices.
The templates, available in Word, PDF, or Google Doc formats, include in-depth guidance on what to include in each section, expert tips, and links to additional resources.
Plus, we have over 550 real-world sample business plans you can use for guidance when filling out your template.
Download: Traditional lender-ready business plan template or a simple one-page plan template .
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2. SBA — Introduction to business plans
The U.S. Small Business Administration (SBA) offers two different business plan templates along with a short planning guide.
While not incredibly in-depth, it’s enough to help you understand how traditional and lean plans are structured and what information needs to be covered. The templates themselves are more like examples, providing you with a finished product to reference as you write your plan.
The key benefit of using these templates is that they were created by the SBA. While they may provide less guidance, you can be assured that the information and structure meet their expectations.
Explore: The SBA’s planning guide and free templates
3. SCORE — Planning workbook
SCORE’s template is more like a workbook. It includes exercises after each section to help you get your ideas down and turn them into a structured plan.
The market research worksheets are especially useful. They provide a clear framework for identifying your target market and analyzing competitors from multiple angles. Plus, they give you an easy way to document all the information you’re collecting.
You will likely have to remove the exercises in this template to make it investor-ready. But it can be worth it if you’re struggling to get past a blank page and want a more interactive planning method.
Download: SCORE’s business plan template
4. PandaDoc — A template with fillable forms
PandaDoc’s library offers a variety of industry-specific business plan templates that feature a modern design flair and concise instructions.
These templates are designed for sharing. They include fillable fields and sections for non-disclosure agreements, which may be necessary when sending a plan to investors.
But the real benefit is their compatibility with PandaDoc’s platform. Yes, they are free, but if you’re a PandaDoc subscriber, you’ll have far more customization options.
Out of all their templates, the standard business plan template is the most in-depth. The rest, while still useful, go a bit lighter on guidance in favor of tailoring the plan to a specific industry.
Explore: PandaDoc’s business plan template library
5. Canva — Pitch with your plan
Canva is a great option for building a visually stunning business plan that can be used as a pitch tool. It offers a diverse array of templates built by their in-house team and the larger creative community, meaning the number of options constantly grows.
You will need to verify that the information in the template you choose matches the standard structure of a traditional business plan.
You should do this with any template, but it’s especially important with any tool that accepts community submissions. While they are likely reviewed and approved, there may still be errors.
Remember, you can only edit these templates within Canva. Luckily, you only need a free subscription, and you may just miss out on some of the visual assets being used.
To get the most value, it may be best to create a more traditional planning document and transfer that information into Canva.
Explore: Canva’s business plan gallery
6. ClickUp — The collaborative template
Out of all the project management tools that offer free business plan templates, ClickUp’s is the most approachable.
Rather than throwing you into all the features and expecting you to figure it out—ClickUp provides a thorough startup guide with resource links, images, and videos explaining how to write a plan using the tool.
There’s also a completed sample plan (structured like an expanded one-page plan) for you to reference and see how the more traditional document can connect to the product management features. You can set goals, target dates, leave comments, and even assign tasks to someone else on your team.
These features are limited to the ClickUp platform and will not be useful for everyone. They will likely get in the way of writing a plan you can easily share with lenders or investors.
But this is a great option if you’re looking for a template that makes internal collaboration more fluid and keeps all your information in one place.
Sign Up: Get a free trial of ClickUp and explore their template library
7. Smartsheet — A wide variety of templates
I’m including Smartsheet’s library of templates on this list because of the sheer number of options they provide.
They have a simple business plan template, a one-page plan, a fill-in-the-blank template, a plan outline, a plan grading rubric, and even an Excel-built project plan. All are perfectly usable and vary in visual style, depth of instructions, and the available format.
Honestly, the only drawback (which is also the core benefit) is that the amount of templates can be overwhelming. If you’re already uncertain which plan option is right for you, the lengthy list they provide may not provide much clarity.
At the same time, it can be a great resource if you want a one-stop shop to view multiple plan types.
8. ReferralRock affiliate marketing business plan
I’m adding ReferralRock’s template to this list due to its specificity.
It’s not your standard business plan template. The plan is tailored with specific sections and guidance around launching an affiliate marketing business.
Most of the template is dedicated to defining how to choose affiliates, set commissions, create legal agreements, and track performance.
So, if you plan on starting an affiliate marketing business or program, this template will provide more specific guidance. Just know that you will likely need to reference additional resources when writing the non-industry sections of your plan.
Download: ReferralRock affiliate marketing business plan template
Does it matter what business plan template you use?
The short answer is no. As long as the structure is correct, it saves you time, and it helps you write your business plan , then any template will work.
What it ultimately comes down to, is what sort of value you hope to get from the template.
- Do you need more guidance?
- A simple way to structure your plan?
- An option that works with a specific tool?
- A way to make your plan more visually interesting?
Hopefully, this list has helped you hone in on an option that meets one (or several) of these needs. Still, it may be worth downloading a few of these templates to determine the right fit.
And really, what matters most is that you spend time writing a business plan . It will help you avoid early mistakes, determine if you have a viable business, and fully consider what it will take to get up and running.
If you need additional guidance, check out our library of planning resources . We cover everything from plan formats , to how to write a business plan, and even how to use it as a management tool .
If you don’t want to waste time researching other templates, you can download our one-page or traditional business plan template and jump right into the planning process.
Kody Wirth is a content writer and SEO specialist for Palo Alto Softwareâthe creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.
Table of Contents
- Qualities of a good template
- ReferralRock
- Does the template matter?
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Writing a business plan from scratch seems like an uphill climb? We get that, but hold tightâyouâre not alone. Even business plan writers often feel the same way while writing from scratch. Thatâs where a little content reference or inspiration can helpâjust like these business plan examples .
Reading such real-life sample business plans can be incredibly helpful while drafting your very first business plan with zero clue about business plan writing.Â
As you read and explore these industry-specific examples, you learn more about what you should and should not include in your business plan, ensuring sustainable and long-term growth.
So, let’s explore these 400+ business plan examples to help you quickly write a business planâhassle-free.
Why you should refer a business plan example?
A Business plan example will provide you with the complete format and structure for your document, giving you a head start on developing your document so youâre not stuck seeing an empty page working to find out where to start.
Also, it gives you the overall layout of a professional business plan so you understand what goes where and you’re not leaving out anything.
Here are some of the key benefits of using sample business plans:
- Guidance on what to include in each section. If you’ve never attended business school, you might never have created a SWOT analysis or a balance sheet before. Business templates that give guidance â in plain language â about what to include and how to fill in each section and create a complete and effective plan.
- A business plan is vital to get an investment. If you’re seeking investment for your business, you’ll need to convince banks and investors why they should invest in your business . Lenders and investors will only risk their time and money if they’re certain that your business will be successful and profitable and they will get a great return on their investment.
- A business plan can help you prioritize. A complete, well-balanced business plan is one of the most valuable tools in assisting you to reach your long-term goals. It gives your business direction, defines your goals, outlines out strategies to reach your goals, and helps you to manage possible bumps in the way.
Creating a business plan will help you define the business goals you want to achieve, and define the strategies to achieve them. This means you can focus your resources and energy on what is important, rather than wasting time on unimportant things.
If you’re working with a team in your company then having a regular brainstorming session is the best way to keep your business on track and your business plan assures you’re all on the same page.
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Sample business plan formatâ
Following is the standard business plan format you must consider while drafting a comprehensive business plan.
- Executive Summary : A high-level overview of your business plan.
- Company Overview : An in-depth and detailed description of your small business, its fundamental elements, and future goals.
- Market Analysis : A detailed description of your industry with the target market, competitors, and growth potential.
- Products and Services : Description of the products or services you intend to exchange for money.
- Sales and Marketing Strategies : Promotional strategies you will use to attract and retain customers.
- Operations Plan : Business processes and procedures that ensure seamless business operations.
- Management Team : Introduction to your founders, key management, and their compensation plan.
- Financial Plan : A breakdown of your financial projections and financing needs.
- Appendix : A supplementary final section that includes additional documents to support your plan.
This was about the outline. Now let’s break down and understand how to write each section, step by step, with real-life examples.
1. Executive Summary
Executive Summary is the first section of your business plan, providing a high-level overview of your entire plan and summarizing it for a quick understanding of your business.
Considering it as an introductory section of your plan, it must be clear, concise, and written to grab readersâ attention and persuade them to take action.
As business plans can be 10-20 to a hundred-page long, an executive summary remains your sole chance to gain a quick extra point.
Here are a few key components your Executive Summary must include:
- Business concept
- Companyâs mission
- Company History
- Market Opportunity
- Management Team
- Financial Projections
Remember, you are bound to cover these topics in detail moving forward in your business plan, so make sure your executive summary is brief, covering only the key takeaways.
2. Company Overview
As the name suggests, the Company Overview section of your plan provides an overview of your small business, including your business concept, objectives, future goals, and what customers your business serves.
Since you will provide a brief company description in the executive summary, this section will expand on itâproviding an in-depth understanding of your business.
Remember, this section is a platform for introducing and positioning your business as an ideal solution for your target market to your reader. So, make sure itâs short and succinct but impactful enough to help them understand what it does, who your potential customers are, and how you can make a difference.
Here are a few key components your business overview must include:
- Company Description
- Mission Statement
- Business Objectives
- Business History
- Future Goals
3. Market Analysis
Market Analysis is a study of your external business environment, providing a complete overview of your industry and its dynamics. This section provides valuable insights into the market, like whatâs working.
When smartly researched, utilized, and written, this section can help you discover and identify untapped areas in the market and strategize to stand out from your competitors.
Remember, this section helps your readers and potential investors understand your target market, market size, and growth potential, so make sure you play your cards right.
Here are a few key components your market analysis section must include:
- Target Market
- Market Size and Growth Potential
- Competitive Analysis
- Market or Industry Trends
- Regulatory Environment
Unlike other sections of your business plan , Market Analysis requires deep research and analytical work. However, using an industry-specific example business plan can save hours of research work.
4. Products And Services
The products and services section is where you will mention and elaborate on your product or service range, description, pricing strategies, and more.
Since your business success solely depends on your products or services, your entire plan revolves around this particular section.
This section can be a crucial component of your plan while searching for an investor or partner, as a well-articulated products and services section can help you persuade them.
Here are a few key elements your products and services section must include:
- Product Description
- Product Comparison
- Pricing Strategy
- Order Management
- Quality Measures
5. Sales And Marketing Strategies
A business’s sales and marketing strategies determine how your product is displayed and reaches your target audience.
A well-designed sales and marketing plan can help you streamline your marketing efforts and create impactful and effective marketing campaigns while keeping track of the marketing budget and maximizing return on investment.
In short, this section will discuss how youâll acquire new customers using your sales and marketing strategy. You might consider including the following information in your sales and marketing plan:
- Your target audience and brand positioning
- Your businessâ UVP
- Marketing channels and distribution tactics you plan to use
- Sales goals and performance measurement
- Your customer retention strategies
- Your sales and marketing goals
6. Operations Plan
The operations plan section outlines the daily business processes and activities centered on achieving business goals and objectives described in the previous sections of your plan.
A detail-oriented logistics and operations plan helps you and your team define your responsibilities, daily tasks, and short-term goals you need to achieve, keeping track of your long-term objective.
Remember, your logistics and operations plan wonât be static but a living document. You may adjust and update it as time goes on.
Here are a few key elements your operations plan section must include:
- Staffing and training
- Tools and equipment
- Inventory management
- Supply chain management
- Operational process
7. Management Team
Your management team plays a crucial role in the ultimate success of your business. And this section introduces your owners and management team, along with their qualifications, industry experience, roles and responsibilities, and compensation plan.
A strong management team section can be critical to weigh authority and help investors be confident about your business idea and vision.
Make sure to include the educational background, accomplishments, work experience, and area of expertise for each individual, part of your management.
You might consider including the following information in the management team section:
- Business owner/founders
- Key management
- Organization structure
- Compensation plan
- Advisors/consultants
8. Financial Plan
It’s no secret that the financial plan is the most crucial yet nerve-wracking aspect of business planning. In fact, itâs one of the deciding factors when it comes to convincing potential investors and banks to invest or lend money.
This section of your plan details your businessâs financial information and how it will reach its financial goals. The information may include balance sheet, income, and cash flow statements.
Here are a few key components and financial statements you must include or provide while creating a financial plan:
- Profit and loss statements
- Operating costs
- Income statement
- Cash flow statement
- Balance sheet
- Break-even point
- Financing needs
9. Appendix
While an Appendix isnât a required element of your business plan, it can be pretty helpful in adding legal notes, charts, tables, or any other critical information to support your business document.
It generally includes financial statements, information, and documents that didnât naturally fit into your plan but can be considered critical enough to add.
In addition, it helps readers navigate through the entire business plan and easily find specific information or documents.
Need a way out from manual editing and business plan writing work?
Get Upmetricsâ business plan template, import data directly into the editor, and start editing using Upmetrics AI Assistant.
Start Planning Now
Since we are finished discussing the sections of a business, letâs learn more about how you can put an example business plan to use while writing your own.
How to use an Example of a Business Plan to write your own?
Having real-life and industry-specific business plan examples by your side can be incredibly resourceful to help you write a business plan from scratch.Â
A well-planned structure helps you outline your plan, while content inspiration helps you set the tone for your business document.Â
Letâs dive deep and understand how to use these examples effectively to write your business plan.
1. Understanding the Structure
Traditional business plans generally follow a similar structure.Â
It starts with an executive summary followed by a company description, market analysis, product and services, sales and marketing strategies, operational plan, management team, financial plan, and appendix.
Using an example business plan is the best way to understand the structure and outline your plan.Â
2. Gaining Inspiration
Reading industry-specific business plan examples can help you gain inspiration for your plan. You can gain insights on presenting your business idea, vision, mission, and values and persuade investors to invest in your idea.
3. Learning Industry-Specific Language
Thereâs no universal template for business planning that fits all. An industry-specific template can help you learn and understand the business language for your industry and the best way to communicate your message to your investors.
4. Identifying Key Elements
Reading business plan examples of similar businesses can help you identify the key elements and information to include in your plan. You can keep note of these and ensure everything necessary for investors to consider is present in your final draft.Â
5. Crafting Financial Projections
A financial plan is a critical component of your business plan, and a good business plan example can help you better understand how they project their financials which can be incredibly helpful while forecasting yours.
6. Refining Your Executive Summary
As mentioned earlier, your executive summary is a key factor influencing potential investors and lenders to invest or lend you money. Analyzing free business plan templates can help you optimize your executive summary to make it more brief, persuasive, and attention-grabbing.
7. Realizing what works and what doesnât
Analyzing industry-specific and real-life examples can help you determine what works best and what doesn’t within your industry. Understanding these factors can help you avoid many significant pitfalls.
While business plan examples can be incredibly helpful in writing a plan from scratch, ensure your plan is customized for your business and sends out a unique message. Your business plan must reflect its unique idea, vision, and target market.
Download business plan examples for:
- Business Plan Template for Startups
- Business Plan Template for Small Business
- Business Plan Example for Non Profits
- Business Plan Example for Students
Download a free sample business plan template
Ready to kick-start your business plan writing process? Not sure where to start? Here you go, download our free sample business plan, import data directly into the editor, and start planning.
This intuitive, modern, and investment-ready template is designed specifically for startups and small businesses. In fact, this format has helped 110K+ entrepreneurs create business plans to secure funding, business grants, and loans. It includes a business planning course and step-by-step instructions to write each section.
Business plan types: choose the suitable template
Well, there are a few types of business plans. Though they cover similar categories, they all have different formats intended for different purposes or industries.
Here are a few common business plan types to help you choose the most suitable one for your business:
1. One-page business plan
One page business plan can be considered a one-page version of a standard business plan. Itâs mainly used to present a quick overview of small businesses to your vendors, employees, investors, or stakeholders.
Considering its shorter length, creating a one page business plan can be a lot easier and less time-consuming compared to a standard business plan using a business plan software like Upmetrics.
2. Lean business plan
A lean business plan is a summarized version of a standard business plan that is longer than a one-page one. Itâs mainly used to track finances and emphasize achieving short-term milestones.
This business plan type is best suitable if you are unsure about the business planning process. Moreover, drafting a lean business plan is also a lot easier and faster than a standard one.
3. Traditional business plan
A traditional business plan is the standard plan entrepreneurs have been using for years to outline marketing strategies, project financials, and draw investors. A traditional business plan can be a few dozen to a hundred-page long, depending on its purpose and your business specifications.
A traditional plan is a must-have business document for business owners aiming to achieve long-term business success.
4. Internal business plan
As the name suggests, an internal business plan is a document designed for internal management and team members to ensure everyoneâs on the same page. The primary focus of these plans is to set primary goals and outline processes aiming to achieve themâultimately streamlining business operations.
Start writing your business plan
Thereâs no denyingâcreating a business plan that draws investors in needs some serious work; itâs no stroll in the park. But you must take the first step to stay ahead in the cut-throat competition; there is no way around it.
So, what are you waiting for? Understand your business and the value it offers to its customers, find a suitable template from our library, and start planning.
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Frequently Asked Questions
How can i write my own business plan.
Follow this step-by-step process to write your business plan on your own.
- Choose a format that best suits your business requirements
- Create a business plan outline
- Create a company description section
- Conduct market research
- Conduct a competitive analysis
- Describe your product and services
- Outline sales and marketing strategies
- Create a logistics and operations plan
- Introduce management team
- Project financials
- Summarize your plan with an executive summary
- Complete your plan with an appendix
Where can I find business plan examples?
Upmetrics is an incredible business planning solution providing 400+ business plan samples and examples. You can easily create a good business plan using these industry-specific templates.
What is a business plan template?
A business plan template is a pre-formatted business plan, usually written for a fictional company. These industry-specific templates can help entrepreneurs understand a business plan’s structure and other key components. These templates are used mainly by entrepreneurs planning to launch a new startup or expand an existing business.
Should I hire someone to write my business plan for me?
Concept, contents, and cashflow are the 3Cs of a business plan that can be defined as follows:
- Concept: Your concept should explain the purpose of your business, summarizing what you plan to accomplish with this very business.
- Contents: Your content should reflect your concept, product and services, target market, and competition.
- Cashflow: Your cash flow section must detail your cash in-and-out flows, including capital investment, operations costs, and revenue projections.
Why Is It Beneficial to Use a Sample Business Plan as a Guide?
Letâs face itâwriting a 40-50 page business plan from scratch can be too intimidating; you may soon give up and wonât even finish it.Â
Instead, using a sample business plan as a guide can help you understand its structure, gain inspiration and ideas for content, plan marketing strategies, and project financials. In short, using business template examples is the best way to write a business plan.
When should you not follow a business plan example?
Weâve always been saying this, using an example of a business plan is the best way to write one. However, itâs also critical to understand when not to follow a template. Hereâs when:
- The format does not align with your business model or industry.
- Include outdated templates and information.
- Offer poorly written content.
- Include misleading and poorly done financials.
- There’s a lack of expertise.
These are a few red flags in a template you must consider looking at while choosing one.
Are these examples suited for business plan beginners?
Absolutely. In fact, these examples are specially designed, keeping common issues faced by beginners while drafting a plan in mind to serve them best. So, if you are a new or an established business with no planning experience, you have to check out these templates.
Looking for a faster way to finish your business plan?
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Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses.
Top Business Plan Examples. I've compiled some completed business plan samples to help you get an idea of how to customize a plan for your business. I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple. Let's take a look. 1. LiveFlow
Miro's Business Model Canvas Template helps you map out the essentials of your business, like partnerships, core activities, and what makes you different. ... What is the best format to write a business plan? The optimal format for a business plan arranges your plan in a clear and structured way, helping potential investors get a quick grasp ...
Julia is a writer in New York and started covering tech and business during the pandemic. She also covers books and the publishing industry. Julia is a writer in New York and started covering tech ...
You might prefer a traditional business plan format if you're very detail-oriented, want a comprehensive plan, or plan to request financing from traditional sources. When you write your business plan, you don't have to stick to the exact business plan outline. Instead, use the sections that make the most sense for your business and your needs.
A business plan is a document that helps small business owners determine the viability of their business idea. Combining market research and financial analysis, a professional business plan helps startup CEOs and potential investors determine if the company can compete in the target market. Typically, a good business plan consists of the following:
To get the most out of your business plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering. ... Business model canvas. The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan ...
Check our round-up of some of the best free business plan templates that you can download right now. đ§ Real entrepreneurs. Real stories. Subscribe to The Hurdle podcast today! ... Business Plan vs Business Model Canvas Explained. 3 Min. Read. 11 Key Components of a Business Plan.
The best business plan format presents your plan in a clear, organized manner, making it easier for potential investors to understand your business model and goals. Always begin with the executive summary and end with financial information or appendices for any additional data.
Sample business plan format Following is the standard business plan format you must consider while drafting a comprehensive business plan. Executive Summary: A high-level overview of your business plan.; Company Overview: An in-depth and detailed description of your small business, its fundamental elements, and future goals.; Market Analysis: A detailed description of your industry with the ...