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100 Fashion Essay Topic Ideas & Examples

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Fashion has always been a fascinating and ever-evolving industry that captures the attention of millions of people worldwide. Whether you're a fashion enthusiast, a student studying fashion design, or simply someone looking for inspiration, writing an essay about fashion can be both fun and educational. To help you get started, here are 100 fashion essay topic ideas and examples that you can explore:

• The evolution of fashion trends over the decades
• The impact of social media on fashion
• The role of sustainability in the fashion industry
• The influence of celebrity fashion on mainstream trends
• The history of high fashion and couture
• The rise of streetwear culture
• The psychology behind fashion choices
• The cultural significance of traditional dress
• The relationship between fashion and identity
• The role of fashion in shaping gender norms
• The impact of fast fashion on the environment
• The history of fashion magazines
• The role of fashion in art and design
• The influence of technology on fashion design
• The future of wearable technology in fashion
• The impact of globalization on fashion production
• The ethics of fur and leather in fashion
• The importance of diversity and inclusivity in fashion
• The role of fashion in political activism
• The history of fashion icons and trendsetters
• The impact of economic recession on fashion trends
• The evolution of fashion photography
• The relationship between fashion and music
• The influence of subcultures on mainstream fashion
• The history of fashion weeks around the world
• The impact of body positivity movements on fashion
• The role of fashion in film and television
• The influence of street style on high fashion
• The history of fashion advertising
• The significance of uniforms in fashion
• The impact of social media influencers on fashion trends
• The role of fashion in consumer culture
• The evolution of swimwear trends
• The relationship between fashion and architecture
• The influence of vintage fashion on modern trends
• The history of fashion in sports
• The impact of climate change on fashion production
• The role of fashion in challenging beauty standards
• The significance of fashion collaborations between designers
• The evolution of fashion accessories
• The influence of art movements on fashion design
• The history of fashion in sub-Saharan Africa
• The impact of colonialism on fashion in Asia
• The role of fashion in self-expression
• The significance of fashion in religious rituals
• The influence of nature on fashion trends
• The history of denim and jeans in fashion
• The impact of body modification on fashion
• The role of fashion in creating social change
• The evolution of footwear trends
• The influence of military uniforms on fashion
• The history of fashion in the LGBTQ+ community
• The impact of the fashion industry on body image
• The role of fashion in mental health awareness
• The significance of fashion in protest movements
• The influence of technology on sustainable fashion
• The history of fashion in Indigenous communities
• The impact of social media filters on beauty standards
• The role of fashion in cultural appropriation
• The evolution of lingerie trends
• The influence of dance on fashion design
• The history of fashion in the Middle East
• The impact of fashion on self-esteem
• The role of fashion in creating social hierarchies
• The significance of fashion in rites of passage
• The influence of literature on fashion trends
• The history of fashion in the punk subculture
• The impact of fashion on mental health
• The role of fashion in gender fluidity
• The evolution of handbag trends
• The influence of street art on fashion design
• The history of fashion in the digital age
• The impact of fashion on body dysmorphia
• The role of fashion in creating cultural stereotypes
• The significance of fashion in the disability community
• The influence of drag culture on fashion
• The history of fashion in the hip-hop community
• The impact of fashion on self-identity
• The role of fashion in social mobility
• The evolution of jewelry trends
• The influence of the Renaissance on fashion design
• The role of fashion in gender

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Essays on Fashion Marketing

Essays About Fashion: Top 5 Examples and 9 Prompts

If you are writing essays about fashion, check out our guide of helpful examples and exciting writing prompts to get started.

Fashion is individuals’ way of expressing their personalities. They do this through clothes and accessories that display their tastes and preferences. There are different fashion styles and trends, and anyone can choose anything they want to follow. Additionally, fashion has various benefits, such as boosting self-confidence, lightening moods, and developing creativity. Our fashion choices also help us send messages and present our beliefs. Thus, fashion can also be political .

Below are five essay examples and nine writing prompts to help you create an eye-catching essay about fashion:

5 Top Essay Examples

1. why fashion is important by george k., 2. fashion: an important part of life by ankita yadav, 3. fashion as communication by eunice summers, 4. fashion 2022 by edudwar, 5. the effect of fashion on teenagers in school by anonymous on newyorkessays.com, 1. fashion trends and women, 2. fashion evolution, 3. fashion and starting a business, 4. effects of fashion on society, 5. the best fashion styles for men, 6. fashion trends in different countries , 7. careers in the fashion industry, 8. cultural fashion vs. modern fashion, 9. the best and worst of fashion trends.

“The clothes we wear has become more than merely a way to cover our nakedness; instead it has also become one of the primary ways in which people express themselves.”

George K explains that fashion separates individuals from the rest. A person can introduce himself to others for who and what he is through style choices. Further, the author expounds on how fashion is a very competitive industry that depends on one’s search for identity. The author also points out that every person is unique and thus needs a distinct style to fit them. However, because of constant peer pressure and criticism, an individual’s fashion picks can’t be entirely their own. Ultimately, George K reminds the reader that it’s not just the clothes but how individuals wear and feel in them.

“…if we can do something then it is choosing the right stuff like entertainment, adventure, fashion, etc. All these things can make us happy and are also an important part of life. Fashion always attracts and it is available for all,”

Yadav considers how fashion originated from people’s traditions and cultures and became what it is today through individuals adopting each style and making it their own. In the following sections of the essay, she defines fashion and lists its importance, including how it developed new employment options and how styles speak for the wearer. 

In her conclusion, she encourages everyone to choose their styles and not to mind their age. Fashion helps everyone live life to the fullest.

“Fashion is an industry based on creating a need where there is none and nowadays, due to the current recession, I can understand that fashion may not be people’s biggest concern. But we cannot qualify it as ‘trivial’ since we are surrounded by it; each new generation of customers is highly exposed to commercial influences.”

Summers gives her opinion about the book “Fashion as Communication” by Malcolm Barnard . She identifies points in the work and shares her thoughts on them. The first point being those working in the fashion industry aren’t smart. As a Fashion Marketing student, Summers vehemently disagrees with this statement and recounts her experiences to counter it. She continues to analyze Barnard’s other arguments and agrees with some of them. Summers ends her essay by highlighting that fashion is too essential in modern culture and economic organization for it to be considered “trivial.”

“…the youth cares more about what they wear and how they look which could affect their status in their peer group and meddle with their mental health. Following trends and doing what everyone is doing like a sheep is never a good idea. Fashion is there to reflect your personal style, not copying what other people think is trendy.”

User Edudwar reminds people that fashion is not simply following what’s currently trendy. Fashion is there to give people the chance to show off their individualism and personalities and not present a fake version of themselves to be accepted by society. Additionally, he mentions that youth nowadays are more sensitive to what people think of them, so some will always do everything to follow trends, even if they’re not presentable or appropriate.

“Youths of the present times have indulged themselves in so much fashion that they do not receive sufficient time for other work… The time spent on studies is being used in watching TV programmes, reading fashion articles, or even finding the recent trendy outfits on the Internet.”

The essay discusses the real effects of fashion on today’s youth. The author focuses on kids zeroing in on finding the latest style instead of caring for their studies that directly affect their future. The essay also delves into how youths of yesterday had ambitions and goals in life compared to today’s youths, who prefer to have fun rather than study hard.

See our best essay writing tips to help you write an attractive, attention-grabbing essay.

9 Writing Prompts For Essays About Fashion

To assist you with your essay, we’ve compiled nine exciting writing prompts you can use:

Some women follow fashion trends religiously. They are also more conscious of their physical appearance. Some even go to the extreme and do plastic surgeries to look better in clothes. In your essay, discuss what you think these trends do to women’s perception of their worth and beauty. Add which trends you believe are unhealthy and why there’s more societal pressure for women to be fashionable.

Each era had its styles that directly resulted from that time’s circumstances. Make a timeline of how fashion evolved and the factors that influenced them. At the end of your essay, pick what you think is the best fashion era and explain why.

For this prompt, include the relevant things a future fashion clothing boutique owner should bear in mind. For instance, they should always be on top of the fashion trends and know how to balance demand and costs. Then, find a boutique owner and interview them about their experience to make your essay more fun to read.

Tackle what makes people choose the clothes they wear daily. Some prefer their fashion to display their personalities while others merely follow what they think is popular. To make your essay more interesting, you can do a simple experiment: Go out in public on two occasions: while wearing your fashion picks and donning the latest fashionable clothes. Then, add your findings and how people reacted to you.

Fashion for men is different from women. Although most brands dedicate their line to women, men also deserve to know what makes them look fashionable; this essay lists styles that are excellent for men depending on the setting and event. 

What could be considered fashionable in one country can be seen as disrespectful in another. For this prompt, compile fashion trends many do but are unacceptable in other places. Reasons why may include religion or tradition. Use research data and cite reliable sourcing for a compelling piece.

In this essay, identify the career opportunities available in the fashion industry, including the steps to get there. Next, list the different job roles within fashion, and describe the responsibilities for each. Then, add tips on succeeding in that job and standing out from the rest. For an intriguing essay, conduct interviews with professionals within the industry and include this in your piece.

Our ancestors’ culture greatly influenced today’s fashion. Meanwhile, modern styles are those that the current generation uses. Write an essay about cultural and contemporary fashion’s differences, similarities, advantages, and disadvantages. 

Fashion trends come and go. However, not all popular fashion is pleasing to the eyes. For this essay, compile a list of what is, in your opinion, the best and worst fashion trends. Then, describe why you have formed these opinions and describe the details of each outfit.

Are you looking for your next essay subject? Check out our list of the best writing topics for students .

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Essay Samples on Fashion

How fashion has changed over time.

Fashion serves as a visual representation of cultural shifts, societal values, and individual expression. From ancient civilizations to modern trends, fashion has undergone remarkable transformations, reflecting changes in technology, lifestyle, and artistic innovation. This essay traces how fashion has changed over time, exploring key eras,...

Literature Analysis of a Socio-Economic Subculture in Fashion

Introduction Faced with a generation of consumers who are both the most well-informed and fiscally precarious in modern society, streetwear fills the void when luxury brands searching for ways to remain relevant and therefore profitable. I would like to understand the socio-economic subculture emerging in...

• Literature Analysis

From Aristocracy to Masses: The Evolution of Fashion in Europe

Introduction Prior to the Second Industrial Revolution, the European continent was marked by social unrest and perennial conflict, with only the affluent aristocrats having access to luxurious attire. It was not until the advent of the Second Industrial Revolution that fashion became a major point...

Analysis of Current Changes Affecting the Fashion Industry

There are many kinds of industries that have greatly and directly impacted people’s lives. The fashion industry is one of them. Since the beginning of time until now, people’s sense and interest in their fashion styles have changed, and so does the fashion industry. When...

• Modern Technology

British Fashion: the Rich and Complex History of 20th Century

Fashion is one of the most influential aspects of society and it has undergone colossal historical change, in particular British Women’s fashion. The 20th century was a transformative era in British fashion, marked by radical changes in clothing styles and designs. Women's fashion, in particular,...

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1960s Dress Type: Main Concepts of Influence

The 1960s dress type was the type of revolutionary fashion that only people with true fashion sense could sport. These dresses were made to assist you in leashing out your true fun-loving and bold self. This decade of fashion was ideal for showing your artful...

The Evolvement of 1920s Fashion and Trends

 Fifty years before the 1920s, each decade developed a persona of trends that influenced the evolvement of 1920s fashion. A continuation of the 1870s frizzy bangs or loosely piled curled locks took on the impact of hairstyles In the 1880s, skirts were narrow folded, draped,...

Taekwondo, Music and Co-creating Own Fashion Line

One of the main reasons I want to study architecture is my passion for French Romanesque-style buildings. It is my ambition to one day contribute to the construction of these. This passion stemmed from my visits to France as a child. On these trips, I...

Justification Of Animal Cruelty In The Name Of Fashion

Cruelty of animals have always been around and countless of innocent animals gets abused or killed on a daily basis every single day, without fail. It is prevalent around the world with many newspaper articles being released on cases of animal abuse in all sorts,...

• Animal Cruelty

Ethical Fashion: Animal Cruelty In Fast Fashion Industry

Imagine a world where the beaches are lined up with dead fishes, where there will be no more clean drinking water, where trees will be felled to make room for more landfills to throw the t-shirts that we just wore for a month. This world...

• Fast Fashion

Cultural Appropriation In Fashion Industry

To understand what actually is cultural appropriation is we need to know what culture meaning is. Definition of the word culture is “the ideas, customs, and social behavior of a particular people or society.” When those specific things have been stolen from one culture or...

• Cultural Appropriation

Waste Management Problem In The Fashion And Footwear Industries

Project Abstract The Internet has changed the way people purchase goods in the 21st century: many types of goods and services have become available online. Luxury fashion goods followed this trend after an initial delay, primarily due to the nature of these goods. The purpose...

Gucci: The Sustainability and Innovation in the Fashion Industry

Gucci is an Italian fashion brand has nearly 100 years history in this luxury industry. It is now achieving the vision to become the leading luxury fashion house in the world with more than 13$ billion brand value. Not only succeed in its main corporate...

Why Gender Neutral Clothes May Become a Permanent Part of our Life: The Advantages of Gender Neutral Clothing

Fashion has always been a platform where people can express themselves and be unique. It was further extended when gender neutral clothing came into play. Clothes that were created for both sexes without gender prohibitions included were used by many designers and brands. A space...

• Gender Roles

The Youth Culture in Fashion: Trends and Marketing Strategies

The fashion industry has always been characterized by constant change and evolution, but in recent years, we have seen a significant shift in the industry's direction. The rise of youth culture has had a profound impact on fashion, shaping everything from the styles and trends...

• Youth Culture

The Vital Objectives and Social and Natural Obligations of Gucci 

Gucci was based by Guccio Gucci in Florence, Tuscany, in 1921. Toward the beginning of the nineteenth century, the Gucci organization got one among the world's most palmy creators of top of the line creature skin product, dress, and elective design item. As Partner in...

Surfing Subculture and Its Link to Fashion

The first chapter begins with a quote by the famous Duke Kahanamoku, considered the father of modern surfing (SurferToday). This expression has been chosen to represent each individual linked to the surf-culture. The devotion to water is supreme and only within it one wants to...

The Importance of Cultural Appropriation in Fashion

Evidence 1 - Undermines the culture Indigenous people have fought to preserve for decades and strips it of its significance. Suffering from centuries worth of genocide, Indigenous people continue to fight to preserve their culture and traditions. However, appropriation has led to the modernization of...

Japanese Culture and Its Influence on the Global Fashion 

How has Japanese culture influenced the global fashion industry? When society recalls the words 'Japanese culture', the first image that pops into our mind is of the kimono. In reality, the historic roots and the philosophical branches of the Japanese culture and traditions spread far...

• Japanese Culture

Fashion Photography as a Way to Form Social Trends

Fashion defines the social phenomenon of the way the people dress in a particular style depending upon various factors such as place, occasion, etc. It has always been considered to be a whim to a certain group of individuals, stereotyping the body forms of people...

• Photography

The Issue of Low Wage and Overwork in Fast Fashion Industry

'It hurts us to be paid so little. I have to do this and they sell one piece of clothing for more than I get paid in a month,' she said. 'We cannot eat nutritious food. We don't have a good life, we live in...

Capitalism and Democratization of Fashion with Fast Fashion

Abstract Fast fashion is a phenomenon that takes place in our world as a consequence of the rise in the adoption of the capitalist system by countries around the world. Fast fashion mimics designer clothing at a much more affordable price. To make this happen,...

The Impact of Fast Fashion on the Fashion Industry

Fast fashion refers to fashion or fashion business that reflects the latest trends in fashion with a relatively inexpensive price, and a fast turnover of fast goods. It was named fast fashion meaning fast and rapid circulation like fast food. This essay will outline the...

Fashion Isn't a Size: Body Image in Modern Society

Body image identifies with how individuals ponder their very own body. It identifies with people’s observations, emotions, and how people contemplate his or her body. It is typically conceptualized as consolidating body size and assessment of how attractive one’s body is. Feelings related with one's...

Relation of Fashion, Confidence and Self-Esteem

Many people claim that confidence stems from being wealthy, whilst others regard it to be about keeping a positive mental attitude and mind-set, but what if confidence is actually about what we wear? (O’Callaghan, 2014). 96% of women aged between 21 and 64 years ‘believe...

• Self Esteem

Utilization Of Optical Illusions In Fashion

ABSTRACT Eyes take in reflected light off objects around you. They use a lens to focus them onto light-sensitive cells at the back of your eye in a membrane called the retina. There are two ways our eyes perceive an image through, Rods and Cones....

• Effects of Technology
• Marketing Strategy

Big Business In The Material World: H&M

”Due to a controversial item sold on H&M’s website and lack of diversity, the global clothing giant has been deemed racist by many people. On January 7, 2018, H&M premiered a questionable “Coolest Monkey in the Jungle” sweatshirt being modeled by an African American child...

• Brand Management

Clothing Exhibition “Reigning Men: Fashion In Menswear 1715-2015”

Ah, the Weather Girls. Their oeuvre and specifically their song “Reigning Men” has left its imprint on popular culture and in this case the fashion industry as it inspired Sharon Takeda to modify the title of said song to fit the exhibition of a spanning...

H&M In Fast Fashion: Continued Success?

Key Points and Challenges H&M has had tremendous success in the fashion industry. One of their key points of success is their ability to replicate its unique business in 61 countries. The business model emphasizes high fashion at prices below their competitors. However, the sustainability...

Research Of The Geography Of My Closet

Throughout this project, I have learned a lot about the geography of my closet and where my clothes are being made. After doing thorough research, I have concluded that the headquarter and manufacturing countries are not located in the same countries. I think that the...

Technology - Redefining The Landscape Of Apparel Industry

The Indian market has been introduced to the concept of pre-owned luxury apparels, presenting a nuanced approach. To thrive in the apparel industry, a commercial model must be built based on a deep understanding of market expectations, allowing for the creation of strategies that meet...

The Dolce & Gabbana Application - The World Of Fashion

Extravagance fashion brand Dolce and Gabbana is giving technically knowledgeable rich customers a versatile ordeal that consolidates a form situated interface with a determination of fashion world through an iPhone app. The Italy-based design brand, Dolce and Gabbana, is an all-around presumed name among people...

The Representation Of Different History Periods In Fashion Collections

From Victorian era till today, the corset has a long and checkered history. Its disappearance and reappearance links to the changing shapes of female body throughout the history. But this staple garment which was used as an underwear in the Victorian era has now being...

• Victorian Era

Fashion In The Moving Image

The language of fashion has somehow always been juxtaposed to the language of film. Indeed, clothing, costume, and sartorial ‘fashionable’ elements are central to filmmaking, and they convey a wide variety of meanings that oscillate between the characterization of filmic subjects and their narration, the...

• Film Editing

The History Of The Vogue Magazine, Its Development And Current State

Vogue Magazine has a rich and historical background, complete with its foundation, growth, and current status. According to, Vogue, they have been selling magazines for 126 years now. The first of which magazine came out in 1892. Vogue is one of the most well known...

The Influence Of Global Fashion On Beauty Standards In Asia

The facial structures and appearance of different races or ethnicities are distinct due to genetic heritance and their people consist of each view on the standard of beauty respectively. Therefore, dissimilar cosmetics and makeup technique is required for different races or ethnicities to achieve their...

Best topics on Fashion

1. How Fashion Has Changed Over Time

2. Literature Analysis of a Socio-Economic Subculture in Fashion

3. From Aristocracy to Masses: The Evolution of Fashion in Europe

4. Analysis of Current Changes Affecting the Fashion Industry

5. British Fashion: the Rich and Complex History of 20th Century

6. 1960s Dress Type: Main Concepts of Influence

7. The Evolvement of 1920s Fashion and Trends

8. Taekwondo, Music and Co-creating Own Fashion Line

9. Justification Of Animal Cruelty In The Name Of Fashion

10. Ethical Fashion: Animal Cruelty In Fast Fashion Industry

11. Cultural Appropriation In Fashion Industry

12. Waste Management Problem In The Fashion And Footwear Industries

13. Gucci: The Sustainability and Innovation in the Fashion Industry

14. Why Gender Neutral Clothes May Become a Permanent Part of our Life: The Advantages of Gender Neutral Clothing

15. The Youth Culture in Fashion: Trends and Marketing Strategies

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• Fashion Marketing Personal Statement Examples

As you embark on your journey to pursue a career in the dynamic world of fashion marketing , your personal statement will play a crucial role in helping you get into a university in the UK . Find below successful fashion marketing personal statement examples . 

Fashion Marketing Personal Statement Example

My passion for fashion marketing was ignited by the vibrant and dynamic world depicted in the popular Netflix series, “Emily in Paris.” From a young age, I was fascinated by the endless possibilities of self-expression through fashion, and the role it played in shaping our perceptions of the world. This fascination led me to pursue a deeper understanding of the industry, and I was soon travelling to some of the world’s most iconic fashion capitals such as Milan, Paris, and London, to experience the latest trends and styles firsthand.

My passion was further fueled by a life-changing internship at the prestigious Pearl Lemon PR in New York, where I had the opportunity to work alongside seasoned professionals and gain hands-on experience in the field. During my time there, I was able to develop my skills in various aspects of fashion marketing, from managing social media campaigns to conducting market research and analysis. I was also able to develop important relationships within the industry, and I believe that this experience will be invaluable as I move forward in my career.

In addition to my passion and experience, I am confident that my academic background will enable me to succeed in fashion marketing. My AAA levels in English, Maths, and Sociology have prepared me with a strong foundation in communication, critical thinking, and data analysis. English has allowed me to effectively express my thoughts and ideas, while Maths has given me a solid understanding of numbers and statistics, which are essential in determining market trends. Sociology has provided me with a broad understanding of human behaviour, which is crucial in understanding consumer preferences and behaviour.

I am eager to bring my passion, experience, and skills to a UK university and further my education in fashion marketing. I am confident that my unique blend of experience, education, and passion makes me an ideal candidate for a university program in this field. I am eager to contribute to the success of a university, and I am excited about the opportunities that a UK education will provide me to grow both professionally and personally. I am committed to working hard and embracing new challenges, and I believe that a degree in fashion marketing from a UK university will be the perfect platform for me to launch my career in this exciting and dynamic industry.

Fashion Marketing Personal Statements

I have always been driven by a passion for creativity and a love for the finer details. I am eager to study Fashion Marketing as I believe this will provide me with the ideal platform to showcase my flair for fashion, as well as allow me to demonstrate my strong literary skills. The course promises to offer me a unique opportunity to learn new techniques, develop new skills, and challenge myself in ways that I have never experienced before.

I have always had a deep-rooted passion for writing and I am proud to say that several of my poems were published in the “Peotry writers” anthology before I had even entered secondary school. Writing and fashion have always been my preferred forms of self-expression and I am eager to find a way to bring these two worlds together. I envision a future where I can use my writing skills to bring new ideas to life within the fashion industry and create a fresh approach to journalism and literature.

My experiences studying Sociology, Media, and English Language at A Level, have provided me with specific skills that have helped me to grow and develop creatively. The English Language was my favourite subject, and I relished the opportunity to focus on topics that were important to me, as well as learn a wide variety of linguistic and language techniques. Media Studies was also an exciting subject for me as it allowed me to develop and edit a mock-up independent magazine, focusing on a genre of my choice. I chose to study the music industry, and I was able to learn about various forms of media promotion, advertising, and film. I was able to work as part of a creative team and participate in group activities, and I have developed the ability to work independently and collaboratively.

I love the freedom that comes with the humanities and the arts, and I appreciate the ability to express myself creatively without feeling tied down to any specific “idea”. The freedom to explore my vision and perspective is what sets these subjects apart from the more factual and scientific-based subjects.

I am currently documenting my photographs and personal reflections on my Tiktok blog, and I enjoy experimenting with different visuals and imagery. Over the years, I have become interested in a wide range of creative ideas, and I am particularly inspired by photographers such as Anna-Lou Leibovitz and Amber Asaly, whose works have been featured in my favourite magazines such as Galore and Vogue.

I have already taken a course in Fashion Marketing and Promotion at the University of Liverpool, but I was disappointed to find that the course placed a heavy emphasis on the practical side of fashion, with little focus on the academic marketing and business aspects that initially attracted me to the course.

The opportunity to study Fashion Marketing and Management is incredibly appealing to me as I have a deep-seated passion for writing, as well as a strong interest in the business aspect of the fashion industry. I believe that my passion for fashion and my focus on academics will make me an excellent candidate for the course. I am confident that I will bring something new and diverse to the subject and the industry, and I am eager to embark on this exciting journey.

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117 Awesome Fashion Research Topics: Inspirational Ideas List

Finding some decent fashion research topics that you can use for your next papers is not easy nowadays. You want something new, something original. Your classmates are probably scouring the Internet as we speak, so why are you still wasting time? Take a look at our long list of 117 exceptional fashion research topics and choose the best one right now.

What makes our topics different, you ask? Our experts are constantly updating the list and adding new ideas. This means you will always be able to find an original idea here on this page. We will soon be adding new topics for 2023, so stay tuned!

What Is The Fashion Research Paper?

Keep in mind that finding some great fashion topics to write about is not enough. You need to be able to create a well-organized, concise research paper. To help you do just that, we will show you the 8 main parts of a research paper:

Title page (or cover page) Start with a hook to catch the attention of your readers, then talk a bit about the background of the problem and present your thesis. Literature review. Here, you will need to demonstrate that you have analyzed the literature related to the topic and that there is a gap in knowledge that needs to be addressed. Research In this section, you will explain in great detail all the methods you have used to gather the data. Be as specific as possible. Data analysis. This is the section where you present and analyze the data. Be objective and avoid discussing the results. This is the section where you can discuss your findings and prove how your research results back your thesis. Don’t forget to acknowledge the limitations of your research. Restate your thesis and summarize your research and findings. Show your readers how your findings answer the research questions. References page. This is where you list all the resources you have used to write your research Make sure you don’t miss any.

Now that you know the overall structure of a research paper, it’s time to give you some excellent topics to write about:

Brand New Fashion Research Paper Topics

We will start our list with the brand new fashion research paper topics. These have been added to the list recently, so you can pick one right now knowing that it’s original:

• Fashion in Ancient Rome
• The impact of Jane Austen on the world of fashion
• Swimwear in the 1980s
• Using bizarre colors in fashion
• The rise and fall of the jeans
• Peer pressure related to fashion trends
• Social networking and fashion
• The life and work of Giorgio Armani
• Talk about hippie fashion
• Fashion in Islamic religions

Interesting Fashion Topics To Write About

If you are looking for something out of the ordinary, we have a long list of interesting fashion topics to write about. Take a look at the following ideas:

• The rise of the Chanel brand
• Does price reflect quality?
• Fashion in Ancient Egypt
• The sense of fashion in women
• The link between art and fashion
• Discuss ethics in fashion
• The relationship between style and money
• The role of clothes in your culture
• Interesting fashion hacks

Fashion Research Topics 2023

In the fashion research topics 2023, you can find topics that were greatly appreciated in 2023. These may or may not be as appreciated in 2024 though:

• Fashion in developing countries
• Research smart casual fashion
• Compare Asian fashion with American fashion
• Fashion and aesthetics
• Marketing a new brand of clothes
• Fashion in vlogging
• What are cycles in fashion?
• The rise of the Versace empire
• Fashion in Paris

Advanced Fashion Topics To Discuss

We also have a list of more advanced fashion topics to discuss. Just keep in mind that the following topics are not easy to write about. But as an option, you can buy a dissertation on any topic.

• Negative effects of fashion on the environment
• Forecasting new trends in 2023
• Celebrities and fashion
• Negative effects of fashion on the human psychology
• Influencer marketing of fashion products
• Fashion from a religious standpoint
• The place of leather in fashion in 2023
• Largest fashion shows in the world
• The importance of Fashion Weeks in Eastern Europe

Fun Research Topics On Fashion

Who said a research paper can’t be fun? Choose one of these fun research topics on fashion and start writing the perfect paper today:

• Fashion in 1990s media
• Funny fashion mishaps
• Men in fashion advertisements/commercials
• Fashion in medieval times
• Crossover fashion in 2023
• Can you start a fashion business?
• Fashion in the royal family (the UK)
• Fashion and school uniforms

Important People In Fashion

One of the easiest ways to write a research paper in the field of fashion is to research an icon. Here are some important people in a fashion that you can talk about:

• Karl Lagerfeld
• Stella McCartney
• Audrey Hepburn
• David Bowie
• Princess Diana
• Charles Frederick Worth
• Harry Styles
• Kim Taehyung
• Coco Chanel
• Designer Paul Poiret

Fashion Research Paper Topics For High School

If you are a high school student, you need some easier topics to write on. Check out these fashion research paper topics for high school and pick the one you like:

• Fashion in Ancient Egyptian times
• Michael Jackson’s fashion
• Fashion in Western Europe
• Fashion at the workplace
• Fashion in schools in the UK
• Discuss fashion in North Korea
• Luxury products and the human brain
• Fashion trends and the science that explains them

Captivating Fashion Design Research Paper Topics

In case you want to discuss fashion design, we have a nice list of captivating fashion design research paper topics right here. All these topics are, of course, 100% free to use:

• Fashion in the LGBTQ community
• Fashion in Nazi Germany
• Fun facts about beachwear
• The role of Versace in fashion
• New York as a fashion center
• Effects of Tik-Tok on fashion
• The origins of ethnic clothing
• Mixing 3 styles the right way
• Fashion and sexism in 2023

Fast Fashion Research Paper Topics

Don’t want to spend a lot of time working on that research paper? No problem! Simply choose one of these fast fashion research paper topics:

• The role of politics in fashion in the United States
• Talk about wedding ceremony fashion
• Talk about trends in baby clothing in the United Kingdom
• The role celebrities play in fashion marketing
• Talk about 3 iconic fashion characters
• An in-depth look at fashion in the punk world

Fashion Topics To Research In 2023

It’s time to think about the topics that should work great in 2023. In fact, our experts have already compiled a list of fashion topics to research in 2023:

• Talk about the notion of “invisible branding” in fashion
• Research women’s fashion in the 1980s
• The role played by art in fashion trends
• Research 3 major fashion companies
• Talk about the low rise fashion trend
• Discuss the women’s oversized bomber jackets trend

Fashion And Marketing Research Topics

As you probably know, fashion and marketing go hand in hand. Take a look at our latest and most interesting fashion and marketing research topics right here:

• Fashion marketing on social media
• Fashion marketing in the 1960s
• Effective marketing strategies for luxury products
• Style vs. functionality in marketing
• Marketing and fashion cycles
• The role of fashion in TV commercials

Fashion Ideas For College Students

College students should research topics that are more complex in nature. Don’t worry though; we have more than enough fashion ideas for college students:

• Research the hoodies under blazers fashion trend
• Compare Asian and European fashion
• Research Jane Austen’s style
• A closer look at minimalist fashion
• The beginning of the Haute Couture
• Fashion and the Internet

Unique Ideas Related To Fashion

This list of topics has been revised recently to make sure all ideas are unique. So, if you’re looking for unique ideas related to fashion, you have definitely arrived at the right place:

• Analyze the cropped cardigans trend
• Research the plus-size fashion industry in Indonesia
• The impact of feminism on fashion
• Social issues caused by fashion
• Fashion and cheap labor
• Effects of religion on fashion

Easy Fashion Essay Topics

If you want to make sure you ace that research paper, you should find an easy topic to talk about. Take a look at these easy fashion essay topics and pick one today:

• Discuss the notion of “color blocking”
• Fashion trends during World War II
• The evolution of men’s suits over the last 100 years
• Fashion and child labor
• What is organic clothing?
• Talk about the rise of wig fashion

Creative Fashion Research Questions

Professors really appreciate creativity, so you should definitely go through this list of creative fashion research questions:

• A closer look at the puff sleeves trend
• The Kardashian family’s impact on fashion
• How did Chanel rise to fame?
• Sustainability in the fashion industry
• Fashion and body types
• Interesting fashion trends in Dubai
• Talk about fashion in the armed forces

Get Help With Thesis Writing Today

Are you worried that you may not be able to finish your research paper on time? Or perhaps you want to make sure you get a top grade. We can help with thesis writing, as well as research, editing and proofreading. Our team of highly educated academic writers works fast to deliver affordable custom content to students at the high school, college or university level. So you can always use our thesis writing help .

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Global Issues in Fashion Marketing, Essay Example

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Introduction

A major global issue facing fashion marketing lies with the rapidity of change in the industry. Fashion is experiencing changes in its marketing structure at an arguably more rapid pace than other industries. I believe this has influenced how different brands represent themselves. It seems to me that the rapid changes in the fashion marketing space favor more established players like Gucci and Channel, with lesser-known brands left without any sizeable leverage. An examination of the global dynamics in the fashion marketing industry is necessary.

The five attributes of innovation are relative advantage, compatibility, complexity, trialability, and observability. Innovation refers to the implementation of change in industry practices. Relative advantage is a term that means the extent to which an implemented idea is better than other existing ideas, for instance, the design of a new clothing design that uses material that is better than those existent in the market. Such a design is termed as having a relative advantage.

Compatibility is the extent to which a given innovation conforms to the values and requirements of potential implementors. In the fashion industry, one could design new clothes that conform to the cultures of the designers. The designers will be open to mass-producing the design because of its compatibility. Complexity is the degree of difficulty of a given innovation in terms of implementation. Take an example of designing clothes that use extremely rare materials. Mass-producing similar clothes will be difficult to implement.

Trialability is the range in which a given innovation can be tested before being actually implemented. For instance, a design could be tested by selling it to a selected market. If the sales prove productive, mass production is implemented. Observability is the degree to which a given innovation gives actual results. Some innovation methods in fashion, such as modifying the designs of clothing to correspond with bags, can result in better results. The results may be in the form of getting more customers from schools or social workers.

Huge brands are favored by the current communication overload characteristic of the digital era. Customers are bombarded with a lot of information on their social media, search engines, and other online platforms (Unni 2020, p.274). The information that smaller companies put out there becomes diluted by the mass campaign strategies adopted by the leading brands. Smaller brands cannot match the financial capacities of the more established brands and often have to settle on a low return on their marketing dollars.

I also believe that the disproportionate factors in global fashion marketing have derailed small brands. Their low popularity has forced them to adopt radically different marketing strategies. Most of them have been forced to adopt rapid discounting schemes (Sangvikar, Kolte, and Pawar 2019, p.256). This makes customers accustomed to the everyday low prices. Many of these small-time players use discounting strategies to attract more customers. However, it seems to me that they are just buying out customers using the discount schemes, preventing the creation of authentic brands that are worthy of recognition as the best (Kim and Sullivan 2019, p.6). An example is the fashion company, John Lewis, which experienced a 99% loss in the first half of the year since it unintentionally underpriced its goods. Larger companies do not experience the same difficulties.

I have observed that the current fashion marketing strategy is mainly dependent on the brand identity of the fashion companies. The small brands that have not gained much traction suffer from lower traction than the large companies. As a result, more established brands are favored by customers more than the local lesser-known brands. Gucci experienced a 48.7% increase in the first-quarter sales in 2018 (Huggard 2020, p.43). Gucci is also quick in collaborating with celebrities to develop fashion designs that are likely to be valued by the public. The company paired up with Dapper Dan, a hip-hop legend, in developing an 80s theme clothing line (Adler and Fromer 2019 p.1455). The lesser-known brands cannot hope to afford promotion and endorsements by the well-known celebrities. They are, therefore, more likely to lag behind the leading brands like Gucci.

The increased popularity of leading brands on social media platforms puts pressure on smaller brands. There is also an obsessive emphasis on the use of social media in fashion marketing. These platforms are indeed valuable for getting exposure to the market. However, the indiscriminate participation by many brands in the multiple social media platforms serves to compromise their marketing position (Guercini, Bernal, and Prentice 2018, p.3). Companies need to be strategic about the social media platforms they use. A platform is only considered valuable if it elevates the brand perception in the mind of the target customers. A company should not use Facebook or Instagram simply because competitors are found on the same platform.

http://www.l2inc.com/wp-content/uploads/2015/11/Blog-Top10-FASHION.png

Simplicity has emerged as a critical determinant of a brand’s overall impact. This is important to consider given the multitude of other companies that are found in the fashion industry. Leading brands such as Christian Dior emphasize simple yet elegant designs that are increasingly becoming important to the users (Donzé and Wubs 2019, p.88). This is not only limited to the fashion industry but is also used by world-leading brands such as Apple and Amazon. Simplicity enables the user to bypass many complexities and procedures involved with using a company’s products. This improves the ease of use of the products (Karlsson and Ramasar 2020, p.337). Many fashion brands can benefit from making their products simple and easy to use. However, this requires going back to the basics in product development. The change might be drastic, but it is worth the investment, both in time and money. This leads to the increased value of the brand.

Also, dominant brands benefit from an already established brand identity, reinforced by stories. Chrisitan Dior has excelled in its storytelling efforts. This makes it a household name without spending a lot on marketing (Donzé and Wubs 2019, p.85). However, small brands struggle to find the appropriate product and marketing mix that lead to the generation of public interest (Karlsson and Ramasar 2020, p.342). This is not easy to do. Most small companies end up copying the more prominent sized brands and degrade their brand perception. A recent trend has involved online surveys by small brands where they quiz their customers on what they like out of the brand. This has led to the different inputs, making the brand more confused rather than uniform and solid. There is a need for consistency in the message that the brands give to their customers.

I believe that the more prominent brands have a significant advantage over smaller players in fashion marketing. Some of these advantages are afforded by economies of scale, such as social media marketing. Moreover, dominant brands benefit from an already established brand identity. Smaller brands, as a result, suffer from these disparities. Catching up to the leading brands will prove to be a difficult task.

Reference List

Adler, A. and Fromer, J.C., 2019. Taking Intellectual Property into Their Own Hands. Calif. L. Rev. , 107 , p.1455. https://heinonline.org/HOL/LandingPage?handle=hein.journals/calr107&div=43&id=&page=

Donzé, P.Y. and Wubs, B., 2019. Storytelling and the making of a global luxury fashion brand: Christian Dior. International Journal of Fashion Studies, 6 (1), pp.83-102. https://doi.org/10.1386/infs.6.1.83_1

Guercini, S., Bernal, P.M. and Prentice, C., 2018. New marketing in fashion e-commerce. Journal of global fashion marketing, 9 (1), pp.1-8. https://doi.org/10.1080/20932685.2018.1407018

Huggard, E., 2020. The role of the fashion communicator as a cultural intermediary. In Communicating Fashion Brands (pp. 39-56). Routledge. https://www.taylorfrancis.com/chapters/edit/10.4324/9780429464423-3/role-fashion-communicator-cultural-intermediary-emily-huggard

Karlsson, M.T. and Ramasar, V., 2020. Selling women the green dream: the paradox of feminism and sustainability in fashion marketing . Journal of Political Ecology, 27 (1), pp.335-359. https://doi.org/10.2458/v27i1.23584

Kim, Y.K. and Sullivan, P., 2019. Emotional branding speaks to consumers’ heart: The case of fashion brands. Fashion and Textiles, 6 (1), pp.1-16. https://fashionandtextiles.springeropen.com/articles/10.1186/s40691-018-0164-y

Sangvikar, B., Kolte, A. and Pawar, A., 2019. Competitive strategies for unorganized retail business: understanding structure, operations, and profitability of small mom and pop stores in India. International Journal on Emerging Technologies, 10 (3), pp.253-259. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3517701

Unni, M.V., 2020. Does Digital and Social Media Marketing Play a Major Role in Consumer Behaviour?. International Journal of Research in Engineering, Science and Management, 3 (4), pp.272-278. https://www.ijresm.com/Vol.3_2020/Vol3_Iss4_April20/IJRESM_V3_I4_63.pdf

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Home — Essay Samples — Environment — Human Impact — Fast Fashion

Essays on Fast Fashion

Fast fashion essay topics.

Fast fashion is a multifaceted subject that can be explored from numerous angles. Topics for essays can include the environmental impact of fast fashion, focusing on how the industry's rapid production cycles contribute to pollution and waste. Another compelling topic is the examination of labor practices within fast fashion supply chains, shedding light on the exploitation of workers in developing countries. Essays could also delve into the psychological effects of fast fashion on consumers, exploring how constant trends and social media pressure influence buying behavior. Additionally, comparing the economic benefits of fast fashion to its social and environmental costs can provide a balanced perspective. Lastly, discussing the potential solutions and alternatives to fast fashion, such as sustainable and ethical fashion practices, can offer a forward-looking view on how the industry might evolve to meet the demands of conscientious consumers.

How to Choose Fast Fashion Essay Topics

Choosing a fast fashion essay topic involves several key considerations. First, consider your personal interest and passion for specific aspects of fast fashion, as writing about something you are passionate about will make the research and writing process more engaging. Next, think about the current relevance and public interest in the topic. Topics that are widely discussed in the media or have recent developments can provide a wealth of up-to-date information and a larger audience for your essay. Additionally, assess the availability of credible sources and data to support your arguments. A topic with abundant research materials will allow for a more comprehensive and convincing essay. Lastly, consider the scope of the topic. Ensure it is neither too broad nor too narrow to fit within your essay's word limit, allowing for a thorough exploration without being overwhelming or superficial.

Popular Fast Fashion Argumentative Essay Topics

• Fast fashion's environmental impact: Is it a significant contributor to global pollution?
• Do the economic benefits of fast fashion outweigh its social and ethical costs?
• Is the exploitation of labor in fast fashion supply chains a necessary evil for affordable clothing?
• Does fast fashion promote a culture of wasteful consumerism and disposable clothing?
• Are sustainable fashion practices a viable alternative to the fast fashion model?
• How does fast fashion affect mental health and self-esteem through constant trend changes?
• Should governments regulate the fast fashion industry to enforce environmental and labor standards?
• Is the rise of fast fashion responsible for the decline in traditional fashion craftsmanship?
• Can fast fashion brands genuinely adopt sustainable practices without compromising their business models?
• Does fast fashion play a role in reinforcing harmful gender stereotypes through marketing and product design?

Fast Fashion Thesis Statements

Here are five thesis statements exploring different aspects of fast fashion:

• Fast fashion's emphasis on rapid production and low-cost clothing significantly contributes to environmental degradation, making it a major driver of pollution and waste in the fashion industry.
• The exploitative labor practices in fast fashion supply chains highlight the industry's reliance on cheap labor, often at the expense of workers' rights and fair wages in developing countries.
• Fast fashion's relentless promotion of consumerism fosters a culture of disposable clothing, undermining efforts towards sustainability and responsible consumption.
• The psychological impact of fast fashion on consumers, driven by constant trends and social media influence, perpetuates a cycle of instant gratification and financial strain.
• While fast fashion provides affordable clothing options for consumers, its long-term social and environmental costs call for a shift towards more ethical and sustainable fashion practices.

Prompt Examples for Fast Fashion Essays

The rise of fast fashion.

Discuss the evolution and growth of the fast fashion industry. How has it become a dominant force in the fashion world, and what are the key characteristics of fast fashion brands?

Sustainability and Environmental Impact

Analyze the environmental consequences of fast fashion. How does the rapid production and disposal of clothing contribute to issues like pollution, waste, and resource depletion?

Labor Practices and Ethical Concerns

Examine the labor practices and ethical concerns associated with fast fashion production. What are the working conditions for garment workers, and how do issues like sweatshops and exploitation intersect with the industry?

Consumer Culture and Fast Fashion

Discuss the role of consumer culture in driving the fast fashion industry. How do marketing strategies, consumer demand for low prices, and the "buy now, wear once" mentality contribute to its success?

Alternatives to Fast Fashion

Explore alternatives to fast fashion and sustainable fashion practices. What are some initiatives and movements aimed at promoting ethical and eco-friendly clothing choices?

Impact on Local Industries

Analyze how fast fashion affects local and traditional fashion industries. How do smaller businesses and artisans contend with the competition posed by large, fast fashion corporations?

Hook Examples for Fast Fashion Essays

Anecdotal hook.

Picture this: a whirlwind of shopping sprees, constant style changes, and overflowing closets. Fast fashion has transformed the way we consume clothing. Let's delve into this fashion frenzy.

Question Hook

Is fast fashion a blessing or a curse for the fashion industry and the environment? How does it impact our society's perception of clothing and its consequences?

Quotation Hook

"Fashion is the armor to survive the reality of everyday life." These words from Bill Cunningham highlight the role of fashion in our lives. But does fast fashion offer authentic armor or mere illusion?

Environmental Impact Hook

Behind the glamour of fast fashion lies a trail of environmental destruction. Explore the ecological footprint left by the industry and the urgent need for sustainable alternatives.

Consumer Behavior Hook

Fast fashion isn't just about clothes; it's a reflection of our changing consumer behavior. Analyze how the desire for instant gratification and constant novelty has fueled this phenomenon.

Labor and Ethics Hook

Beneath the fashionable exterior are stories of exploited labor and questionable ethics. Delve into the working conditions and ethical dilemmas associated with fast fashion production.

Alternatives and Solutions Hook

Amid the fast fashion frenzy, alternatives are emerging. Explore innovative approaches to fashion that prioritize sustainability, ethics, and a more mindful approach to dressing.

Fashion in The 1980s: a Decade of Boldness and Individuality

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The Negative Impact of Fast Fashion on The Environment and The Society

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The Ethical Quandaries of Fast Fashion: an Argumentative Examination

How fast fashion manipulates people, analysis of "the true cost" documentary: the consequences of fast fashion, fast fashion and its influence on the industry in the 21st century, get a personalized essay in under 3 hours.

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How Consumerism is Bred in The Fast Fashion World and Fashion Cultures

The detrimental effects of fast fashion on the fashion industry, navigating the fast fashion landscape.

Fast fashion is a term used to describe the contemporary model of clothing production and consumption characterized by the rapid production of inexpensive, trendy garments that are quickly replicated and made available to consumers. It refers to the accelerated speed at which fashion trends are introduced and adopted by the market, resulting in a constant cycle of new styles and collections.

• Speed and Agility: Fast fashion companies like Zara, H&M, and Forever 21 have streamlined their production processes to quickly bring new designs to market. This agility allows them to respond swiftly to changing consumer preferences and fashion trends.
• Cost Efficiency: By outsourcing production to countries with lower labor costs and using less expensive materials, fast fashion brands can keep prices low, making fashionable clothing accessible to a broader audience.
• High Volume and Turnover: The fast fashion model thrives on high sales volumes and frequent turnover of inventory. Stores regularly update their stock with new items, encouraging consumers to purchase more frequently and dispose of old clothing.
• Consumer Demand: Fast fashion capitalizes on the desire for up-to-date styles at affordable prices. The constant influx of new items creates a sense of urgency among consumers to buy before the next collection arrives.
• Environmental and Social Impact: While fast fashion makes trendy clothing affordable, it has significant environmental and social consequences. The industry is known for its excessive use of resources, production of waste, and poor labor practices in garment factories.

Fast fashion emerged in the 1990s to meet the growing demand for affordable, trendy clothing. It leveraged advancements in technology, globalization, and changes in consumer behavior. Key factors included fast production techniques and outsourcing to low-wage countries, enabling rapid and inexpensive garment production. Global supply chains and improvements in transportation and communication facilitated quick responses to consumer trends. Social media and the desire for instant gratification further fueled demand. Although fast fashion made trendy clothing accessible, it also faced criticism for its negative social and environmental impacts.

Zara, H&M, Shein, C&A, Peacocks, ASOS, Forever 21, Uniqlo, Primark, Topshop, Fashion Nova

Fast fashion in the US offers affordable, trendy clothing through numerous well-known brands. Its popularity stems from low-cost, rapidly produced garments. However, this model raises concerns about environmental sustainability and unethical labor practices. Efforts to address these issues include sustainable fashion initiatives promoting eco-friendly materials, ethical production, and consumer awareness to encourage more responsible fashion consumption.

• Affordability
• Trendy Styles
• Variety and Choice
• Economic Impact
• Environmental Impact
• Exploitative Labor Practices
• Disposable Culture
• Lack of Transparency

Fast fashion has garnered significant media attention for its environmental and ethical issues. Documentaries like "The True Cost" (2015) expose exploitative labor conditions and ecological damage. Media outlets, such as The Guardian, highlight these concerns and advocate for sustainable alternatives. Social media influencers and activists also raise awareness, using hashtags like #whomademyclothes and #slowfashion to demand transparency and promote ethical fashion. This widespread coverage emphasizes the need for responsible consumer choices and more sustainable industry practices.

• According to the United Nations Environment Programme (UNEP), the fast fashion industry is responsible for around 10% of global greenhouse gas emissions, which is more than the emissions from international flights and maritime shipping combined.
• The Ellen MacArthur Foundation estimates that the equivalent of one garbage truck full of textiles is landfilled or burned every second. This amounts to approximately 92 million tons of textile waste generated each year, with the majority coming from fast fashion production and consumption.
• The fashion industry is the second-largest consumer of water worldwide, with estimates suggesting that it takes around 2,700 liters of water to produce a single cotton t-shirt.

The topic of fast fashion is crucial because it impacts the environment, labor practices, and consumer behavior globally. Addressing these issues can lead to more sustainable and ethical fashion practices. Understanding fast fashion helps consumers make informed choices and advocates for industry change. Exploring fast fashion essay topics can raise awareness and promote responsible consumption.

1. Cline, E. L. (2012). Overdressed: The Shockingly High Cost of Cheap Fashion. Penguin. 2. Fletcher, K. (2014). Sustainable Fashion and Textiles: Design Journeys. Routledge. 3. Fuad-Luke, A. (2009). Design Activism: Beautiful Strangeness for a Sustainable World. Earthscan. 4. Gwilt, A., & Rissanen, T. (2011). Shaping Sustainable Fashion: Changing the Way We Make and Use Clothes. Earthscan. 5. Hethorn, J., & Ulasewicz, C. (Eds.). (2008). Sustainable Fashion: Why Now?: A Conversation Exploring Issues, Practices, and Possibilities. Fairchild Books. 6. Hess, M., & Slade, E. (Eds.). (2013). Sustainable Fashion: Past, Present, and Future. Bloomsbury Publishing. 7. Seo, J., & Taylor, A. (Eds.). (2020). Sustainable Fashion: Consumer Awareness and Education. Springer. 8. Shaw, D., & Hardie, B. (2017). Fashion Ethics. Routledge. 9. Sinclair, C. (2014). Sustainable Fashion: Past, Present and Future. Berg Publishers. 10. Tungate, M. (2014). Fashion Brands: Branding Style from Armani to Zara. Kogan Page.

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59 Fashion Design Essay Topic Ideas & Examples

🏆 best fashion design topic ideas & essay examples, 🥇 most interesting fashion design topics to write about, 📌 simple & easy fashion design essay titles.

• Fashion Design and Famous Designers His character narrative is about the blend of the past and the present as he tries to make his collections more relevant.
• Paris Fashion Design: Christian Dior Brand It was the brand that made women return to the concept of femininity in the middle of the twentieth century. In the 1970, the brand evolved to adjust to the changes in the society.
• The Fashion Show: Famous Designers Feathers were very much in at the latest shows and they certainly add to the movement. There were many very lovely creations and the idea of creating the animal look was more successful than fur.
• Coco Chanel: Life, Fashion, Designs, Perfume & Facts The places and people that came into Chanel’s life and helped her take the turn of life that brought her the success she achieved include; the magazine “Time 100: The most important people of the […]
• Haute Couture: A Fashion Design Only for the Privileged Haute couture and high fashion is a flight of fancy of the best designers around the world. One of the most prestigious events in the world of fashion is the week of high fashion in […]
• Designer Clothing Market in the UK Fashion Retail Industry The fashion industry first started in England after which it slowly spread to the rest of the world.”In the UK and in the United States, the fashion industry has been one of the largest employers”.
• Analysis of Simone Rocha Fashion Designs The designs are inclusive and relate to women’s outer beauty as they bring out a sense of femininity in terms of skin tones, freckles, and skin lines.
• Fashion Forecasting and Trends There are a lot of spring tendencies that are widely awaited; however, the designers are most thrilled about the new bottom silhouette.
• Legal Context of Fashion and Design: Trade Dress This is one of the strategies that can often be adopted by designers to defend their rights in court. This is one of the points that can be made.
• Eco-Friendly Design in Contemporary Fashion In this case, fibers are plants that need to be treated during processing; designing and they too require the usage of herbicides, fertilizers, and other chemicals that are hazardous to the environment at large.
• Apparel’s Role in History: Fashion Exhibition and Impact of Historical Events on Design The proposed exhibit will be concentrated on the counterculture fashion and the role of patches in the counterculture. While in the 1960s denim jeans were of simpler fashion and had embroidery and patches as the […]
• Coco Chanel: Profile and Fashion Design In 1910 she was successful in establishing her first millinery shop in Paris from the assistance of her former two boyfriends, a military officer and an industrialist which she branded as Chanel Modes. She launched […]
• Online Shopping Impact on the Fashion & Design Industry In this report, the aim will be to determine the impact of online shopping on the fashion and design industry. The increased profitability of this industry means that the individual firms have the capacity to […]
• Fundamentals of Fashion and Design Through this strategy, the firm will be in a position to design and develop fashion products that align with the customers’ needs and expectations.
• Fashion Designer Jeremy Scott The collection is inspired by the theme of monsters and the unknown future. He is capable of creating new forms and exploiting the most striking concepts.
• How the Internet Has Transformed Design & Fashion? Lastly and more importantly, the advent of internet has seen to it that there is increased reliability bas well as convenience in online shopping for fashion and design.
• Fashion Designers: Coco Chanel’s Artistic Process This quote is relevant to this essay because it indicates that the experience of clients and their needs guide the work of a fashion artists. This is one of the details that can be identified.
• Spinoff Dynamics and the Spatial Formation of the Fashion Design Industry, 1858-2005
• Fashion Design Education and Sustainability: Towards an Equilibrium Between Craftsmanship?
• Aesthetic Aspects of the Consumption of Fashion Design: The Conceptual and Empirical Challenge
• Art Seen From Outside: Non-artistic Legitimation Within the Field of Fashion Design
• From Early Virtual Garment Simulation to Interactive Fashion Design
• British Fashion Design: Rag Trade or Image Industry?
• Modern Fashion Design Development Using Morphological Characteristics of Hanbok
• Developing Skills of Fashion Design by Augmented Reality Technology in Higher Education
• Review on Development and Application of 3D-Printing Technology in Textile and Fashion Design
• The Glass Runway: How Gender and Sexuality Shape the Spotlight in Fashion Design?
• The Role of Technology Towards a New Bacterial-Cellulose-Based Material for Fashion Design
• Approaching Fashion Design Trend Applications Using Text Mining and Semantic Network Analysis
• Crafting an Antidote to Fast Fashion: The Case of Toronto’s Independent Fashion Design Sector
• Toward AI Fashion Design: An Attribute-GAN Model for Clothing Match
• Closing the Loop: Intentional Fashion Design Defined by Recycling Technologies
• Fashion Variations: Students’ Approaches to Learning in Fashion Design
• Factors Driving Fashion Design Industry: Key Success Factors of Thai Designers’ Brands
• The Piracy and Paradox: Innovation and Intellectual Property in Fashion Design
• The Language of Fashion Design: Principles Every Fashion Designer Should Know
• Development of an Intelligent Data-Driven System to Recommend Personalized Fashion Design Solutions
• When East Meet West: The Oriental Influence on Fashion Design Nowadays
• Interactive Multimedia-Based Animation: A Study of Effectiveness on Fashion Design Technology Learning
• Firm Entry and Institutional Lock-In: Global Fashion Design Industry
• Fashion in the Globalized World and the Role of Virtual Networks in Intrinsic Fashion Design
• The Use of VR for Collaborative Exploration and Enhancing Creativity in Fashion Design Education
• Based on the Perspective of Sustainability, the Characteristics of Upcycled Fashion Design
• Application of Interactive Genetic Algorithm to Fashion Design
• Fashion Design as a Means to Recognize and Build Communities-In-Place
• Standard vs. Upcycled Fashion Design and Production
• Integrating Sustainable Strategies in the Fashion Design Process
• The reDesign Canvas: Fashion Design as a Tool for Sustainability
• The Management of Sustainable Fashion Design Strategies
• Postmodernism and the Avant-Garde: Stylistic Change in Fashion Design
• Social and Cultural Features of Fashion Design in Milan
• Tools for Sustainable Fashion Design: An Analysis of Their Fitness for Purpose
• Towards a Future Pedagogy: The Evolution of Fashion Design Education
• Kimono History and Contemporary Fashion Design Influence
• The Fashion Design and Style of Young Adults and Teenagers in the US During the 1950s
• Sustainable Practices and Transformable Fashion Design
• Zero-Waste Fashion Design: The Intersection of Cloth, Fashion Design, and Pattern Cutting
• Gender Roles Paper Topics
• Louis Vuitton Essay Topics
• Gucci Topics
• Photography Essay Topics
• Contemporary Art Questions
• Online Shopping Questions
• Zara Research Topics
• Brand Titles
• Chicago (A-D)
• Chicago (N-B)

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Fashion Research Paper Topics: History, Consumer Behavior and Industry Trends

Table of contents

• 1 How to Choose a Research Paper Topic On Fashion
• 2.1 Fast Fashion Research Questions
• 2.2 Sustainable Fashion Topics To Write About
• 2.3 Ethical Fashion Essay Topics
• 2.4 Topics about Fashion Designers
• 2.5 Fashion Brands
• 2.6 Business of Fashion
• 2.7 History of Fashion Topics to Research

Fashion is a dynamic and ever-evolving field, blending creativity, culture, and commerce uniquely and captivating. It is an expression of personal style and a mirror reflecting societal changes, technological advancements, and varying aesthetic preferences across different eras and regions. Delving into fashion research opens a world of exploration, from the dazzling allure of high fashion and iconic designers to the critical issues of sustainability and ethical production practices.

This paper aims to provide a comprehensive list of fashion research topics, encompassing this complex industry’s diverse and vibrant aspects. It also covers a wide range of subjects, from the impact of cultural shifts on fashion trends to the evolving landscape of fashion marketing and retail. These topics offer a rich terrain for in-depth study and analysis.

How to Choose a Research Paper Topic On Fashion

Choosing the right research topics about fashion is a critical step that sets the tone for your entire study. It’s a delicate balance of aligning personal interest with academic value.

• Start by pinpointing your area of passion within the broad spectrum of fashion. It could be anything from the intricacies of design and the rich tapestry of fashion history, to the pressing issues of ethics and the evolving dynamics of the fashion business of fashion articles.
• Next, immerse yourself in current trends and pressing issues within the fashion world to carve out a unique and relevant angle for your research.
• Availability of resources and existing literature is paramount. Ensure sufficient material and data are available to underpin your study with credible information.
• Selecting a topic for a fast fashion argumentative essay that resonates with current discussions and contributes a fresh perspective or addresses market research in fashion is advantageous.
• Striking the right balance between specificity and breadth is key; your topic should be focused enough to provide clear direction for your study, yet broad enough to encompass comprehensive exploration and analysis.

This approach guarantees a more manageable research process and enhances the potential for meaningful and engaging contributions to the field of fashion studies.

List of Research Topics On Fashion

Dive into the fascinating world of fashion with these compelling research topics. Covering everything from the glitz of designer brands to the pressing issues of sustainability, each topic offers a unique perspective on the multifaceted fashion industry.

Fast Fashion Research Questions

• Environmental Impact of Fast Fashion. Investigating the ecological footprint of rapid production cycles in the fashion industry.
• Consumer Perception and Fast Fashion. Understanding how consumer attitudes towards sustainability affect fast fashion.
• Economic Viability of Fast Fashion Models. Analyzing the long-term economic sustainability of the fast fashion business model.
• Social Implications of Fast Fashion. Examining the social consequences, including labor practices, of fast fashion.
• Innovative Solutions to Fast Fashion Problems. Exploring new technologies and business models to mitigate fast fashion issues.
• Globalization and Fast Fashion. Assessing the impact of globalization on the spread and practices of fast fashion.
• Fast Fashion and Waste Management. Investigating waste generation and management in the fast fashion cycle.
• Consumer Behavior in Fast Fashion. Analyzing how consumer buying patterns contribute to fast fashion.
• Marketing Strategies in Fast Fashion. Understanding the role of marketing in promoting fast fashion trends.
• Ethical Challenges in Fast Fashion. Examining the ethical dilemmas posed by fast fashion.
• Fast Fashion and Cultural Appropriation. Investigating instances and impacts of cultural appropriation in fast fashion.
• The Role of Media in Fast Fashion. Exploring how the media influences the fast fashion industry and consumer choices.
• Fast Fashion and Its Impact on Traditional Retail. Analyzing how fast fashion is affecting traditional retail models.
• Sustainability Initiatives in Fast Fashion. Examining efforts by fast fashion brands to become more sustainable.
• Future Trends in Fast Fashion. Predicting future developments and changes in the fast fashion industry.

Sustainable Fashion Topics To Write About

• Sustainable Materials in Fashion. Exploring eco-friendly materials used in sustainable fashion.
• The Lifecycle of Sustainable Fashion Products. Understanding the production, use, and disposal of sustainable fashion items.
• Consumer Awareness of Sustainable Fashion. Assessing how consumer knowledge impacts sustainable fashion choices.
• Challenges to Sustainable Fashion Manufacturing. Investigating barriers to adopting sustainable practices in fashion production.
• Innovations in Sustainable Fashion Technology. Examining technological advancements in creating sustainable fashion.
• Sustainable Fashion and Global Supply Chains. Analyzing the role of global supply chains sustainably.
• Marketing of Sustainable Fashion Brands. Strategies for marketing sustainable fashion to a wider audience.
• Economic Aspects of Sustainable Fashion. Understanding the economic implications and viability of sustainable fashion.
• Policy and Regulation in Sustainable Fashion. Examining the role of policy in promoting sustainable fashion practices.
• Social Responsibility in Sustainable Fashion. Exploring the social impact of sustainable fashion on communities and workers.
• Sustainable Fashion and Consumer Behavior. Investigating how sustainable fashion influences consumer buying habits.
• The Role of Designers in Sustainable Fashion. Examining how designers can drive sustainability in fashion.
• Upcycling and Recycling in Fashion. Exploring the role of upcycling and recycling in sustainable fashion.
• Sustainable Fashion and Cultural Shifts. Assessing how cultural changes are affecting sustainable fashion trends.
• Case Studies of Successful Sustainable Fashion Brands. Analyzing successful examples of sustainable fashion brands.

Ethical Fashion Essay Topics

• Defining Ethical Fashion Topics. Understanding what constitutes ethical practices in the fashion industry.
• Transparency in Fashion Supply Chains. Examining the importance of transparency for ethical fashion.
• Consumer Role in Promoting Ethical Fashion. Exploring how consumers can influence ethical practices in fashion.
• Ethical Fashion and Labor Rights. Investigating the intersection of fashion production and labor rights.
• The Impact of Ethical Fashion on the Environment. Assessing the environmental benefits of ethical fashion practices.
• Challenges in Implementing Ethical Fashion. Understanding the obstacles to adopting ethical practices in fashion.
• Ethical Fashion and Cultural Sensitivity. Examining the importance of cultural sensitivity in an ethical fashion.
• The Business Case for Ethical Fashion. Analyzing the economic benefits of adopting ethical practices in fashion.
• Ethical Fashion and Consumer Trust. Investigating how ethical practices influence consumer trust in brands.
• Innovations in Ethical Fashion. Exploring new developments and practices in an ethical fashion.
• Ethical Fashion and Globalization. Assessing the impact of globalization on ethical fashion practices.
• Marketing Strategies for Ethical Fashion. Understanding how to market ethical fashion effectively.
• The Role of Governments in Ethical Fashion. Examining the role of policy and regulation in promoting ethical fashion.
• Ethical Fashion and Social Media Influence. Exploring the impact of social media on ethical fashion trends.
• Case Studies of Ethical Fashion Initiatives. Analyzing successful examples of ethical fashion initiatives.

Topics about Fashion Designers

• Influence of Iconic Fashion Designers. Exploring how legendary designers have shaped fashion trends.
• Biographies of Renowned Fashion Designers. Investigating the life stories and career paths of famous designers.
• Emerging Fashion Designers and Industry Impact. Examining the influence of emerging designers on the fashion industry.
• Fashion Designers and Brand Identity. Analyzing how designers shape and define brand identities.
• Collaborations between Fashion Designers and Brands. Exploring successful collaborations and their outcomes.
• Fashion Designers and Cultural Influences. Investigating how cultural backgrounds influence designers’ work.
• Sustainability Focus of Fashion Designers. Examining designers’ approaches to sustainable fashion.
• Fashion Designers and Technology Integration. Analyzing how designers are incorporating technology into fashion.
• Fashion Designers and Political Statements. Exploring how designers use fashion to make political statements.
• Innovations by Fashion Designers. Investigating groundbreaking innovations introduced by fashion designers.
• Fashion Designers and Celebrity Influence. Assessing the impact of celebrity endorsements on designers’ work.
• Design Philosophy and Techniques of Fashion Designers. Examining the unique design philosophies and techniques of designers.
• Fashion Designers and Global Trends. Analyzing how designers respond to and shape global fashion trends.
• Fashion Designers and Ethical Practices. Investigating how designers are incorporating ethical practices into their work.
• Fashion Designers’ Role in Fashion Education. Exploring the involvement of designers in fashion education and mentorship.

Fashion Brands

• History and Evolution of Major Fashion Brands. Tracing the development and growth of leading fashion brands.
• Branding Strategies in Fashion. Analyzing effective branding strategies used by fashion companies.
• Consumer Perception of Fashion Brands. Understanding how consumers view and interact with different fashion brands.
• Luxury Fashion Brands and Market Positioning. Investigating the strategies of luxury brands in the fashion market.
• Sustainability Initiatives of Fashion Brands. Examining how brands are incorporating sustainability into their operations.
• Fashion Brands and Global Expansion. Analyzing how brands are expanding and adapting to global markets.
• Collaborations between Fashion Brands and Designers. Exploring the impact of collaborative projects.
• Fashion Brands and Technology Integration. Investigating how brands are utilizing technology in fashion design and retail.
• Marketing and Advertising Strategies of Fashion Brands. Analyzing the marketing approaches of successful fashion brands.
• Fashion Brands and Consumer Engagement. Understanding how brands engage with their customers.
• Fashion Brands and Social Responsibility. Examining the social and ethical responsibilities of fashion brands.
• Innovations in Fashion Branding. Exploring innovative branding techniques in the fashion industry.
• Fashion Brands and Cultural Impact. Assessing the cultural influence of prominent fashion brands.
• Challenges Facing Fashion Brands Today. Investigating current challenges and how brands are addressing them.
• Case Studies of Successful Fashion Brand Revivals. Analyzing how struggling brands successfully reinvented themselves.

Business of Fashion

• Globalization and Its Impact on Fashion Business. Examining how globalization has transformed the fashion industry.
• Fashion Retailing Strategies. Analyzing effective retailing strategies in the fashion industry.
• Fashion E-Commerce Trends and Challenges. Investigating the rise of online fashion retailing and associated challenges.
• Business Models in the Fashion Industry . Exploring different business models and their effectiveness in fashion.
• Marketing and Promotion in Fashion. Analyzing marketing techniques and promotional strategies in fashion.
• Fashion Industry Supply Chain Management. Examining supply chain dynamics in the fashion industry.
• Fashion Brand Management and Development. Investigating strategies for managing and developing fashion brands.
• Consumer Behavior Analysis in Fashion. Understanding consumer purchasing patterns and preferences in fashion.
• Fashion Business and Sustainability. Analyzing the integration of sustainable practices in fashion business operations.
• Innovations in Fashion Business Models. Exploring innovative approaches to fashion business and retail.
• Fashion Industry Economic Analysis. Examining the economic aspects and impacts of the fashion industry.
• Fashion Business and Global Market Trends. Assessing global market trends and their influence on fashion businesses.
• Fashion Startups and Entrepreneurship. Investigating the rise and challenges of fashion startups.
• Fashion Business Ethics and Social Responsibility. Examining ethical considerations and social responsibilities in the fashion business.
• Case Studies of Successful Fashion Business Strategies. Analyzing successful strategies implemented by fashion businesses.

History of Fashion Topics to Research

• The Evolution of Fashion from Ancient Civilizations. Exploring fashion trends and their significance in ancient societies like Egypt, Greece, and Rome.
• Medieval Fashion and Social Hierarchies. Analyzing how fashion in the medieval era reflected societal structures and class distinctions.
• Renaissance Fashion and Artistic Influence. Investigating the influence of Renaissance art and culture on fashion trends of the era.
• 17th Century Baroque Fashion. Examining the opulence and extravagance of Baroque fashion and its reflection on the socio-political climate.
• 18th Century Rococo Style and Femininity. Discussing the Rococo style’s emphasis on ornamentation and its impact on the perception of femininity.
• Fashion During the Industrial Revolution. Understanding how technological advancements in the 19th century transformed the fashion industry.
• The Birth of Haute Couture in the 19th Century. Tracing the origins of haute couture and its founding designers like Charles Frederick Worth.
• Fashion in the Victorian Era. Exploring the fashion trends and social norms that characterized the Victorian period.
• The Roaring Twenties and Flapper Fashion. Delving into the revolutionary changes in women’s fashion during the 1920s.
• Fashion During World War II. Investigating how wartime restrictions influenced fashion, introducing utility clothing and fabric rationing.
• The Post-War Fashion Boom and the New Look. Analyzing the impact of Dior’s New Look in shaping post-WWII fashion.
• Swinging Sixties and Youth Culture. Examining how 1960s fashion was influenced by and influenced youth culture and social movements.
• Punk Fashion and Subculture in the 1970s. Exploring the emergence of punk fashion and its challenge to mainstream norms.
• The Influence of Pop and Celebrity Culture on 1980s Fashion. Discuss how pop culture icons and music influenced 1980s fashion trends.
• Fashion in the Digital Age. Understanding how the advent of the internet and digital media in the late 20th and early 21st centuries has transformed fashion consumption and trends.

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Fashion marketing & management personal statement example.

Fashion is creative, seductive, always changing and a form of art, to others it is a religion. To me I use fashion to express myself and also to show my personality but also look glamorous.

I mostly like the 1920s style because it's the time when women were more liberated to wear what they wanted, the freedom was expressed through simple but yet elegant designs that were beautifully co-ordinated that were accessorised with jewellery and represented the style and elegance of that time.

I am currently studying Fashion Marketing at the University of the Arts London. Studying in London is fantastic because of the different cultural mixture, and not to mention all the big art galleries that are in the heart of London. London is very fast paced which I like and the atmosphere is vibrant.

I wanted to study Fashion marketing because I wanted to learn know more about the business side of Fashion. I am influenced by designers like Alexander McQueen because of his edgy style and Ralph Lauren more so because I used to work for the company, but I like his style because of the sophistication of some of his designs and the preppy look, the polo shirts and oxford shirts with riding boots.

Since starting the course with a business mind set, I have discovered that I am particularly drawn to marketing. I know that to excel in this subject will really take me where I want to be. I would like to have my own agency in the future, and possibly would look in the long term to a career in buying, as I have enjoyed learning about fashion trend predictions, and the influence of street style on the catwalk.

I was fortunate enough to work for Polo Ralph Lauren for nearly 3 years. I learnt an amazing amount about high end fashion retail business. I worked in sales, cashing up, training new staff, and visual merchandising. I have also worked for Ozwald Boateng as a summer temp this year, where I have learned more about couture lines since they make bespoke couture suits which are tailored and fitted. It was there that I learned to alter garments which I am sure will prove very useful to me.

By working in retail I have gained confidence which is important in our every day life, organisational skills, I am also a good team player as you always have to work as a team in sales, I have also been a team leader and also I have had to manage people which takes courage and commitment, I pay attention to the smallest detail because everything I do has to be perfect because I thrive in my work.

I also have a passion for designing; I have done a few clothes designs of my own and intend to do more. I find designing a good skill to have because you get to be creative and use your imagination to create something so extraordinary. I would like the opportunity to work in a fashion house, working as an in house assistant designer but as a second career prospect.

I have also gained a BTEC level 2 Diploma in IT and a Diploma level 2 in Digital Applications which is very helpful because in the fashion industry you have to be computer literate, and is an excellent skill to have. In my spare time I like to read books that challenge me to the best of my ability, I like to cook and entertain my friends as it is really important for me have a social life as well. I have a good personality, I am an easy going person and I am also very approachable. I go to the gym twice a week so as to keep fit.

I am a very self motivated person, who thrives to be the best in every subject area. So far I have received top grades for all my work and some good positive feedback from my peers and tutors. I have done extensive research to obtain good grades and I have the motivation and the passion to progress to do an Undergraduate degree.

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This personal statement was written by fanmarques for application in 2009.

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Can you please give me your thoughts on my personal statement, I do really need the advice.

Related Personal Statements

yer it has helped me

Thu, 23/04/2009 - 15:41

The only criticism I would

Tue, 10/11/2009 - 17:31

The only criticism I would make is that when you look down the left hand side, every paragraph begins with the word 'I', bar the first. Other than that I think it's pretty good.

learnt? I believe there are

Thu, 13/10/2011 - 19:39

learnt? I believe there are definitely some things that can be cleaned up with this statement but all in all, solid.

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10 examples of great fashion marketing campaigns

Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s cool.

Whether or not the clothes are wearable… well, that’s beside the point. Here are a few of my favourites from over the past few years.

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1.  Jigsaw’s Love Immigration

There’s been a surge of socially conscious campaigns in recent years, as consumers look to brands to do more than just sell. It’s a tricky balance to get right, as the likes of Pepsi showed with the failure of its Kendall Jenner ad.

The fashion world can be sceptical when it comes to shouting about important causes, especially considering relating issues like the environment and sustainability.  In 2017, however, Jigsaw decided to break the mould, basing its print, social, and digital marketing campaign around the importance of immigration in fashion.

Called: ‘Love Immigration’, it was a bold and evocative celebration of diversity within British fashion, and the values of openness, love, and collaboration that the brand strives to uphold.

As well as winning praise from both consumers and other fashion brands, it was named as Marketing Week’s campaign of the year.

2. Ted Baker’s Keeping up with the Bakers

Ted Baker has a history of innovative and inspiring campaigns, including experiments with Instagram stories and a shoppable video directed by Guy Ritchie.

For its spring/ summer campaign in 2017, Ted Baker pushed the boundaries even further with ‘Keeping up with the Bakers’ – an eight-part sitcom that played out episodically over Instagram. Users were encouraged to come back daily to partake in daily challenges which were released with each episode.

Alongside this, it also unveiled a 360 degree shoppable film, which allowed users to browse the Baker’s home and purchase items discovered there.

With Ted Baker traditionally taking on a different narrative for each passing season, Keeping Up with the Bakers has certainly become a standout, creating a fully immersive world for consumers to explore.

 3. Nike’s Better for It

We’re always writing about Nike on the blog , and with a back catalogue that reflects its strong brand identity, there’s a good reason why.

2015’s ‘Better for It’ campaign is one of the most memorable in recent years.

Depicting the inner thoughts of women during sporting activity, it highlights the correlation between sport and self-esteem, and cleverly hints at how what we wear can also have a bearing.

With a light-hearted but empowering tone, it succeeded in engaging female consumers.

How fashion and beauty brands can stand out on Instagram 

4. Hermès’ House of Scarves

Hermès’ microsite, La Maison des Carrés, was set up to showcase its popular selection of scarves.

Instead if simply encouraging visitors to buy online, it aims to bring to life the history and artistry of the brand.

With its beautiful design and superb attention to detail, it entices visitors to get lost in its world of illustration.

While we have previously pointed out that Hermès’ website might come across as self-indulgent (and therefore off-putting to consumers), there’s no denying that this part stands out for its creative and original approach.

 5. Inside Chanel

Alongside Chanel News, Inside Chanel is a microsite dedicated to telling the story of the brand – a key part of its overarching marketing strategy.

Separated into 12 chapters, each detailing an important part of the brand’s history, it offers something of real value for consumers.

Combining photography, digital sketches and video – it uses rich content to bring the story to life.

With 100 years of history, the in-depth and well-produced nature of the campaign also reflects the quality of the brand.

6. H&M’s Close the Loop

We recently wrote about why women are talking about H&M’s latest campaign , but its ‘Close the Loop’ ad is another example of the brand’s innovative marketing.

With the aim of promoting its mission to make fashion more sustainable, it created one of the most diverse ads of all time.

Featuring plus-size model Tess Holliday and Muslim model Mariah Idrissi the ad garnered a massively positive response for its celebration of different cultures in relation to fashion.

By creating a buzz around the campaign, it ensured that its message of sustainability was heard.

7. NastyGal’s #GirlBoss

Nasty Gal has an ethos of self-empowerment and discovery, which is nicely weaved into all of its marketing campaigns.

As well as being the title of founder Sophia Amoruso’s self-penned book, the hashtag #girlboss is also the title of the Nasty Gal’s separate content hub.

Alongside long-form articles on fashion and general lifestyle, it is also the home of Girl Boss radio – a podcast where Sophia interviews various women who have made their mark.

A great example of a multi-channel campaign, it reflects the core values of the brand while subtly promoting it.

(Read more on brands using podcasts .)

Four career lessons from @sophiaamoruso that every young person should know: https://t.co/HB01H2YbxQ pic.twitter.com/J5SABfJbKa — Girlboss (@girlboss) October 7, 2016

8. Swoon for Monsoon

A number of fashion brands have released shoppable magazines, and while Net A Porter’s ‘The Edit’ is often cited as one of the best, Swoon for Monsoon proves that it’s not only an approach reserved for high end brands.

Hosted on its main website, the campaign comprised of digital magazines that could be accessed on web, tablet and mobile.

Including visual elements such as GIF’s and video, there were also contributions from influencers to ramp up engagement and consumer interest.

A sleek slice of shoppable content – it was also a great example of how to integrate editorial elements into ecommerce.

9. #CastMeMarc

Using social media as the driving force for its Autumn/Winter campaign, Marc Jacobs took to Instagram to do a bit of model scouting.

For the chance to be featured in his Autumn/Winter campaign, it asked followers to tag a photo of themselves using the hashtag #castmemarc.

As well as creating awareness of the brand, it was successful in giving consumers and fans of the brand a memorable and potentially valuable experience.

10.  Lacoste’s Timeless

Lacoste is a brand with a long history, having been founded in 1933 by tennis player René Lacoste and André Gillier.

Its heritage is the basis of its 2017 short film, Timeless, which uses a time jump feature to take viewers on a visual journey through its fashion past.

It also uses a narrative arc to do this, telling the story of two star-crossed lovers who are pulled through multiple decades in a single train journey. Combining nostalgia, urgency, and intrigue – it packs a lot into less than two minutes.

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