• Author, Thoughtworker, & Meme Wrangler

presentation patterns

Presentation Patterns

Techniques for crafting better presentations.

Neal Ford, Matthew McCullough, Nathaniel Schutta

Paperback, Kindle, ePub: 265 pages Publisher: Addison-Wesley Professional; 1st edition (August 27, 2012) ISBN-10: 0321820800 ISBN-13: 978-0321820808

Presentation Patterns is the first book on presentations that categorizes and organizes the building blocks (or patterns) that you’ll need to communicate effectively using presentation tools like Keynote and Powerpoint.

Patterns are like the lower-level steps found inside recipes; they are the techniques you must master to be considered a master chef or master presenter. You can use the patterns in this book to construct your own recipes for different contexts, such as business meetings, technical demonstrations, scientific expositions and keynotes, just to name a few.

Although there are no such things as antirecipes, this book shows you lots of antipatterns, things you should avoid doing in presentations. Modern presentation tools often encourage ineffective presentation techniques, but this book shows you how to avoid them.

Each pattern is introduced with a memorable name, a definition, and a brief explanation of motivation. Readers learn where the pattern applies, the consequences of applying it, and how to apply it. The authors also identify critical antipatterns: clichés, fallacies, and design mistakes that cause presentations to disappoint. These problems are easy to avoid—once you know how.

Whether you use this book as a handy reference or read it from start to finish, itwill be a revelation: an entirely new language for systematically planning, creating, and delivering more powerful presentations. You'll quickly find it indispensable—no matter what you're presenting, who your audiences are, or what you want them to do.

Available at Amazon and other fine book sellers.

presentation patterns

  • Follow Neal on Twitter at @neal4d
  • Neal works at ThoughtWorks , a very interesting place.
  • Neal speaks frequently on the No Fluff, Just Stuff conference circuit.
  • Meme Agora RSS feed.

presentation patterns

  • Kindle Store
  • Kindle eBooks
  • Computers & Technology

Promotions apply when you purchase

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

  • Highlight, take notes, and search in the book

presentation patterns

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required .

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Image Unavailable

Presentation Patterns: Techniques for Crafting Better Presentations

  • To view this video download Flash Player

Follow the authors

Neal Ford

Presentation Patterns: Techniques for Crafting Better Presentations 1st Edition, Kindle Edition

Presentation Patterns is the first book on presentations that categorizes and organizes the building blocks (or patterns) that you’ll need to communicate effectively using presentation tools like Keynote and PowerPoint.

Patterns are like the lower-level steps found inside recipes; they are the techniques you must master to be considered a master chef or master presenter. You can use the patterns in this book to construct your own recipes for different contexts, such as business meetings, technical demonstrations, scientific expositions, and keynotes, just to name a few.

Although there are no such things as antirecipes , this book shows you lots of antipatterns —things you should avoid doing in presentations. Modern presentation tools often encourage ineffective presentation techniques, but this book shows you how to avoid them.

Each pattern is introduced with a memorable name, a definition, and a brief explanation of motivation. Readers learn where the pattern applies, the consequences of applying it, and how to apply it. The authors also identify critical antipatterns: clichés, fallacies, and design mistakes that cause presentations to disappoint. These problems are easy to avoid—once you know how.

Presentation Patterns will help you

  • Plan what you’ll say, who you’ll say it to, how long you’ll talk, and where you’ll present
  • Perfectly calibrate your presentation to your audience
  • Use the storyteller’s “narrative arc” to full advantage
  • Strengthen your credibility—and avoid mistakes that hurt it
  • Hone your message before you ever touch presentation software
  • Incorporate visuals that support your message instead of hindering it
  • Create highly effective “infodecks” that work when you’re not able to deliver a talk in person
  • Construct slides that really communicate and avoid “Ant Fonts,” “Floodmarks,” “Alienating Artifacts,” and other errors
  • Master 13 powerful techniques for delivering your presentation with power, authority, and clarity 

Whether you use this book as a handy reference or read it from start to finish, it will be a revelation: an entirely new language for systematically planning, creating, and delivering more powerful presentations. You’ll quickly find it indispensable—no matter what you’re presenting, who your audiences are, or what message you’re driving home.

  • ISBN-13 978-0321820808
  • Edition 1st
  • Publisher Addison-Wesley Professional
  • Publication date August 15, 2012
  • Language English
  • File size 15713 KB
  • See all details

Kindle E-Readers

  • Kindle Paperwhite
  • Kindle Paperwhite (5th Generation)
  • Kindle Touch
  • Kindle Voyage
  • Kindle Oasis
  • All new Kindle paperwhite
  • All New Kindle E-reader
  • Kindle Oasis (9th Generation)
  • Kindle Paperwhite (10th Generation)
  • Kindle Paperwhite (11th Generation)
  • All New Kindle E-reader (11th Generation)
  • Kindle Scribe (1st Generation)
  • Kindle (10th Generation)
  • Kindle Oasis (10th Generation)

Fire Tablets

  • Fire HD 8 (8th Generation)
  • Fire 7 (9th Generation)
  • Fire HD 10 (9th Generation)
  • Fire HD 8 (10th Generation)
  • Fire HD 10 (11th Generation)
  • Fire HD 10 Plus
  • Fire 7 (12th Generation)
  • Fire HD 8 (12th Generation)
  • Fire HD 8 Plus

Free Kindle Reading Apps

  • Kindle for Android Phones
  • Kindle for Android Tablets
  • Kindle for iPhone
  • Kindle for iPad
  • Kindle for Mac
  • Kindle for PC
  • Kindle for Web

Customers who bought this item also bought

Fundamentals of Software Architecture: An Engineering Approach

Editorial Reviews

About the author.

Neal Ford is Director, Software Architect, and Meme Wrangler at ThoughtWorks, a global IT consultancy with an exclusive focus on end-to-end software development and delivery. Before joining ThoughtWorks, Neal was the Chief Technology Officer at The DSW Group, Ltd., a nationally recognized training and development firm. Neal has a degree in computer science from Georgia State University, specializing in languages and compilers, and a minor in mathematics, specializing in statistical analysis. He is also the designer and developer of applications, instructional materials, magazine articles, video presentations, and author of six books. His primary consulting focus is the architecture, design, and construction of large-scale enterprise applications. Neal is also an internationally acclaimed speaker, having spoken at more than five hundred developer conferences worldwide, delivering more than two thousand talks. If you have an insatiable curiosity about Neal, visit his website at nealford.com . He welcomes feedback and can be reached at [email protected], and you can follow him on Twitter at @neal4d.

Matthew McCullough is a 15-year veteran of enterprise software development and currently enjoys the role of Vice President of Training at GitHub Inc. He is honored to be part of such an energetic team that is helping advance the software industry to a more collaborative and creative mode of working. Matthew’s past as a co-founder of a U.S. consultancy allowed him to have the job freedom to become a world-traveling open source educator, with the support of many businesses, conference organizers, and friends making it viable. Matthew is a contributing author to the Gradle, Jenkins, and O’Reilly Git books, creator of the Git Master Class series for O’Reilly, speaker on the No Fluff Just Stuff conference tour, author of three of the top 10 DZone RefCards, and volunteer President of the Denver Open Source Users Group. He can be reached via email at [email protected] or on Twitter at @matthewmccull.

Nathaniel Schutta is a senior software engineer in the Twin Cities area of Minnesota with extensive experience developing Java Enterprise Edition based Web applications. He graduated from St. John’s University (MN) with a degree in computer science and has a master’s of science degree in software engineering from the University of Minnesota. For the last several years, he has focused on user interface design. Nathaniel has contributed to corporate interface guidelines and consulted on a variety of web-based applications. A long-time member of the Association for Computing Machinery’s Computer-Human Interaction Special Interest Group and a Sun-certified web component developer, Nathaniel believes that if the user can’t figure out your application, then you’ve done something wrong. Along with his user interface work, Nathaniel is the co-creator of the open-source Taconite framework, has contributed to two corporate Java frameworks, has developed training material, and has led several study groups. During the brief moments of warm weather found in his home state of Minnesota, he spends as much time on the golf course as his wife will tolerate. He’s currently exploring Ruby, Rails, and (after recently making the switch) Mac OS X. Nathaniel is the co-author of the bestselling book, Foundations of Ajax . Nate can be reached via email at [email protected] and on Twitter at @ntschutta.

Product details

  • ASIN ‏ : ‎ B0093J9K14
  • Publisher ‏ : ‎ Addison-Wesley Professional; 1st edition (August 15, 2012)
  • Publication date ‏ : ‎ August 15, 2012
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 15713 KB
  • Simultaneous device usage ‏ : ‎ Up to 5 simultaneous devices, per publisher limits
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 444 pages
  • #69 in Presentation Software Books
  • #310 in Running Meetings & Presentations (Kindle Store)
  • #411 in Computer Networks, Protocols & APIs (Kindle Store)

About the authors

Neal is Director, Software Architect, and Meme Wrangler at ThoughtWorks, a software company and a community of passionate, purpose-led individuals, who thinks disruptively to deliver technology to address the toughest challenges, all while seeking to revolutionize the IT industry and create positive social change. He is an internationally recognized expert on software development and delivery, especially in the intersection of agile engineering techniques and software architecture. Neal has authored magazine articles, eight books (and counting), dozens of video presentations, and spoken at hundreds of developers conferences worldwide. His topics include software architecture, continuous delivery, functional programming, cutting edge software innovations, and includes a business-focused book and video on improving technical presentations

Discover more of the author’s books, see similar authors, read book recommendations and more.

Matthew McCullough

Matthew McCullough

Matthew McCullough is an energetic 14 year veteran of enterprise software development, open source education, vice president of Training at GitHub, and co-founder of Ambient Ideas, LLC, a Denver consultancy. Matthew currently is a member of the JCP, reviewer for technology publishers including O'Reilly, author of the Presentation Patterns & Anti-Patterns book, multi-year speaker on the No Fluff Just Stuff tour, author of the DZone Maven, Git & Google App Engine RefCards. He channels his teaching energy through activities as President of the Denver Open Source Users Group.

Matthew loves technology, but has always had a parallel passion for teaching technical topics. He's struggled with the same challenges that any presenter would -- assembly of slides, hardware meltdowns, venue catastrophes, audience attentiveness, and acceptance to international venues he never thought would actually say yes. Matthew is excited to share these learning experiences and concrete solutions to the challenges in both story and recipe form in this book.

Matthew resides in Denver with his beautiful wife and daughter, who are active in nearly every outdoor activity Colorado offers. He writes frequently on software and presenting.

Customer reviews

  • 5 star 4 star 3 star 2 star 1 star 5 star 67% 22% 5% 0% 6% 67%
  • 5 star 4 star 3 star 2 star 1 star 4 star 67% 22% 5% 0% 6% 22%
  • 5 star 4 star 3 star 2 star 1 star 3 star 67% 22% 5% 0% 6% 5%
  • 5 star 4 star 3 star 2 star 1 star 2 star 67% 22% 5% 0% 6% 0%
  • 5 star 4 star 3 star 2 star 1 star 1 star 67% 22% 5% 0% 6% 6%

Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.

To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.

Customers say

Customers find the book very good and outstanding. They appreciate the clear, concise examples and practical information. Readers also mention the concepts are well-illustrated using screen shots and diagrams. Overall, they say the book is comprehensive and well-researched.

AI-generated from the text of customer reviews

Customers find the book very good and outstanding. However, they say it has a confusing title.

"...suggestions like "just imagine the audience naked"; but this one is outstanding !..." Read more

"...The tips and patterns are presented clearly and the book is very readable even cover to cover" Read more

"Perfect if you are looking to improve your presentations. Well written book with clear and concise examples." Read more

" Outstanding and practical..." Read more

Customers find the book's content clear, concise, and practical. They say it provides a practical vocabulary for thinking about presentations. Readers also appreciate the well-researched and comprehensive tips and patterns presented clearly. Additionally, they mention the authors present a large collection of patterns and anti-patterns for presenting.

"...I was wrong. This book provides a practical vocabulary for thinking about presentations that simplifies construction, philosophy, and presentation,..." Read more

"...Source provided to extend your knowledge- Some concepts are well-illustrated using screen shots, diagrams and photos-..." Read more

"Presentation patterns is a great book filled with practical information you can use in your next presentation...." Read more

"...Well written book with clear and concise examples ." Read more

  • Sort by reviews type Top reviews Most recent Top reviews

Top reviews from the United States

There was a problem filtering reviews right now. please try again later..

presentation patterns

Top reviews from other countries

presentation patterns

Report an issue

  • Amazon Newsletter
  • About Amazon
  • Accessibility
  • Sustainability
  • Press Center
  • Investor Relations
  • Amazon Devices
  • Amazon Science
  • Sell on Amazon
  • Sell apps on Amazon
  • Supply to Amazon
  • Protect & Build Your Brand
  • Become an Affiliate
  • Become a Delivery Driver
  • Start a Package Delivery Business
  • Advertise Your Products
  • Self-Publish with Us
  • Become an Amazon Hub Partner
  • › See More Ways to Make Money
  • Amazon Visa
  • Amazon Store Card
  • Amazon Secured Card
  • Amazon Business Card
  • Shop with Points
  • Credit Card Marketplace
  • Reload Your Balance
  • Amazon Currency Converter
  • Your Account
  • Your Orders
  • Shipping Rates & Policies
  • Amazon Prime
  • Returns & Replacements
  • Manage Your Content and Devices
  • Recalls and Product Safety Alerts
  • Registry & Gift List
  • Conditions of Use
  • Privacy Notice
  • Consumer Health Data Privacy Disclosure
  • Your Ads Privacy Choices