Market research (also called marketing research) is the action or activity of gathering information about market needs and preferences. This helps companies understand their target market — how the audience feels and behaves. There are 8 types of market research, each with their own methods and tools: Primary research; Secondary research
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Market research (also called marketing research) is the action or activity of gathering information about market needs and preferences. This helps companies understand their target market — how the audience feels and behaves. There are 8 types of market research, each with their own methods and tools: Primary research; Secondary research