business plan for online learning

How To Start Your First eLearning Video Business – Full Guide

Learn More about Video Monetization

• What Is An eLearning Business

Why You Should Start An eLearning Business

• eLearning Business Example
• eLearning Business Plans (3 types)
• How To Start An eLearning Business (6 steps)

Starting an eLearning business can be confusing.

You know you have the skill to teach, and some people want to learn it, but connecting the two and building a business around it? Man, where do you even start?

Well, it turns out, right here. 

At Uscreen we have lots of experience helping budding business owners, like you, start and grow their eLearning business. (Even if they have no entrepreneurial experience!)

And I’d like to share some of the major insights we’ve picked up along the way. Meaning you can get to work, safe in the knowledge you’re following the right steps.

So, if you want to start an eLearning business that is both profitable and enjoyable read on to find out more. We’re going to cover:

• What is an eLearning business?
• Why there’s never been a better time to start yours
• A case study of a 5-figure eLearning business
• 3 types of successful eLearning business models
• How to start an eLearning business in 6 steps

Let’s go…

What Is An eLearning Business?

An eLearning business is an online platform that educates people, either by imparting niche-specific knowledge or teaching new skills. 

eLearning businesses generate income in a number of ways, but the most common are:

• One-off sales of products like eBooks and courses
• Subscription access to independent online schools

Self-paced online learning has become popular over the last few years – it’s worth around $103.8 billion – and the COVID-19 pandemic has accelerated the industry’s growth. (More on that next!)

So, what makes eLearning businesses so popular? Well, for students, it’s because they offer a lot of flexibility . They can choose their own…

• instructors 
• learning schedules
• payment options

…to create a customized experience that fits their needs. These are all important elements that aren’t typically offered by traditional offline learning environments.

Instructors can also take advantage of higher levels of flexibility and creative freedom. You’re not bound by traditional syllabuses or teaching structures.

Instead, you can cover the topics that interest you, in the niche you care about, to provide the most value to your audience. Better still, you can work on your own schedule.

At Uscreen, we’ve seen people build profitable eLearning businesses around:

• Arts & Crafts .
• Basketball.
• Musical instruments.
• Language learning.
• Many, many more.

And, thanks to the COVID-19 pandemic, there has never been a better time to start an eLearning business. Here’s why…

COVID-19 has shaken up how we approach work, learning, and recreation. And, people from all over the world are turning to eLearning platforms in the “new normal”.

Specifically, we’ve seen a rise in 3 types of learners:

• Those looking to grow and adapt to different ways of working.
• Those looking to escape the pandemic through learning new skills and knowledge.
• Those looking to learn in COVID-19 safe environments .

In fact, Google’s data shows a clear rise in people looking for terms like “online course” since the first lockdown measures were introduced:

There’s now a clear opportunity for anyone who wants to start an eLearning business. The supply of online learning resources is nowhere near the current demand for it!

The Associated Press reports that demand will grow 10% each year until 2024 when it will reach a worth of $21.64 billion . (Tapping into just 1% of that industry would be $216.4 million!)

Better still, when you build your eLearning business using online video , it can be affordable to start and manage, with potentially high returns. Let’s look at an example to show you what I mean!

How Frances Long Built A 5-Figure eLearning Business

Frances Long runs Your Book Of Memories , where she teaches people how to make their own mini albums.

Frances began by creating videos for her YouTube channel using a simple, inexpensive setup. Though the content of each video is complex, the creation of it is not.

Here’s one of her early videos so you can see what I mean:

Click here to watch the video -> youtube.com/watch?v=8idTnr4wdSk

Once she built a community on her channel, she pivoted to running her own eLearning business using Uscreen . 

Students can access her content in 2 ways:

• They can pay a monthly fee for access to her school, and access all of the tutorials in her library
• They can pay a one-off fee to access an individual tutorial

This gives Frances’s audience flexible access to her premium educational content. And, it gives Frances multiple income streams for her eLearning business.

The combination of these simple elements helped Frances bootstrap her way to $13,000 in her first 4 months after launching, and her income continues to grow.

In the next section, we’re going to look at how you can start your own eLearning business, starting with choosing the right business plan.

The 3 Types Of eLearning Business Plan s

There are 3 different types of eLearning business plan you can use:

• The “night school” model
• The “academy” model 
• The “combined” model

Let’s take a look at them and see which one is right for you…

Option 1: The “Night School” Business Model

The “night school” model is a classic if you just want to sell one-off access to a course. It’ll be familiar to you if you’ve ever taken an adult learning course.

Students…

• pay an up-front fee for the course
• follow a set structure from start to finish (with little deviation from the main topic)
• finish the course with a test or quiz to show proficiency

…making them best suited for students who are focused on learning one topic or skill. 

InkWorkshops use this eLearning business model well. They sell individual access to laser-focused tattoo workshops:

The benefit of this business model is that you receive a lot of up-front money. You can generate hype and sell access for a short time, which can translate into high earnings.

The downside is you only earn once from each customer. Once they have access, there’s no need for them to reinvest in this course.

You’re also limited to one topic per course, so you’ll need to create multiple standalone courses if you want to cover a variety of topics, which can be pretty time-consuming.

Option 2: The “Academy” Business Model

The “academy” model is a much longer-term option.  It’s where you create an online school that allows…

• your students receive recurring value
• you receive a recurring income

…in exchange for a recurring monthly subscription fee.

The academy style model allows you to focus on a breadth of skills your students will need. You can build an extensive library of tutorials to cover multiple necessary skills.

Let’s say you want to start an eLearning platform for guitarists. Instead of teaching one skill – like how to play a specific song – you could open it up to teach:

• How to practice chord progressions.
• How to restring your guitar.
• The basics of finger-picking.
• How to read sheet music.

These topics are far too complex and important to make part of one single course, so they all need to be taught as skills in their own right. 

Magic Stream does this extremely well. They’ve built an extensive catalog of videos that budding magicians can access for a minimal monthly fee:

From the business side of this, there are lots of benefits.

You can earn a recurring income every month from both past and new students. And, you can continue to earn from content you uploaded months or even years before!

Option 3: The “Combined” Model

Okay, this is my favorite eLearning business model…

The “combined” model is where you take the night school and academy models and put them together to create a supercharged income opportunity.

Here you use:

• the academy model as your core offering.
• the night school model to provide flexible options or add-ons.

It could be that your customers want access to just one tutorial from your database, or you’re offering a special live stream session that’s worth paying a few extra dollars for.

Students are ready and willing to pay for these if they feel it will help them improve at what it is they’ve come to learn from you.

This is the same model that Your Book Of Memories used earlier in the post, so you know it’s tried and tested!

How To Start An eLearning Business In 6 Steps

In this section, we’re going to explore how to start an eLearning business and share the specific steps you need to take.  You’re going to:

• Define your audience
• Identify your core content
• Pick and create 1-3 actionable lessons
• Select your eLearning platform
• Set your prices
• Market your new eLearning business

Before we start, it’s going to be useful if you already have authority within an online community, or audience you’ve created, before you begin to build an eLearning business. 

This will give you better access to content ideas, potential customers, and initial feedback. While not essential, I do recommend you have this before you follow any of the steps below!

Let’s get into it…

1. Define Your Audience

The first step is to define your target audience. 

It’s useful to think of this as a subsection of your current audience. The 20% of people who will be interested in signing up for your premium service.

Ideally, you’ll build an “avatar” that is an amalgamation of the 6-8 key characteristics, wants, and needs that your customers share.

You should ask questions like:

• How old are they?
• What gender (if relevant) are they?
• Where are they located?
• What are they struggling with?
• What do they want to achieve with the skills you’ll teach them?

The answers to these questions will differ depending on your niche and what you teach. The best way to answer them is to reach out to members of your current audience and ask them!

Here is a great video from entrepreneur, Eben Pagan , on how to create a customer avatar, with specific examples from an eLearning business:

2. Identify Your Core Content

The next step is to identify the specific lessons your audience needs the most.

These are the core skills that will have the biggest impact on your audience’s success. If they come away armed with these 1-3 things, they’ll have got their money’s worth.

This will help you ensure your existing customers are satisfied and help you to attract new customers with your core materials.

Let’s say you’re building an eLearning business for creative freelancers. You might create your core lessons around:

• Acquisition: how to find and pitch to new clients
• Productivity: how to manage your time and workload
• Negotiation: how to effectively raise your rates

This is something we do in our own eLearning products. For example, in Fitness Accelerator , we focus on 3 core categories for our video tutorials:

• Setting up: how to set up your online fitness platform
• Pro tips: how to create engaging, professional content
• Marketing: how to grow your online fitness business

Here’s how that looks on the website:

These core elements should hit the key needs and take your customers towards their desired end result.

3. Pick & Create 1-3 Actionable Lessons

In this step, you’re going to drill down and create some actionable lessons.

I recommend you create a completable “module” for each of your core content categories before you launch your eLearning business.

Sticking with the creative freelancer example from above, this might look like:

• Acquisition: how to write a high-converting outreach email
• Productivity: how to structure your working day
• Negotiation: 10 key things your proposal needs to have

The point here is to choose high-value lessons that set the tone for your future content, and can generate early results or progress for your customers!

If you’re starting off on a low budget, here is a great video from Think Media on how to create your first videos using only your smartphone:

Click here to watch the video -> youtube.com/watch?v=ek53TQ9U35o

4. Pick Your eLearning Platform

It’s time to look at where you’re going to build your eLearning business.

You may already have considered some “education” platforms that allow you to host single courses, but I’m going to recommend you consider a more comprehensive solution. 

Specifically, I’m going to recommend you use a video monetization platform. Here’s why…

Video is the most effective way of teaching people remotely. It allows you to convey complex information easily. Just ask the 86% of people who use YouTube videos to learn new skills !

You also need a platform that allows you to:

• Create your own controlled learning environment
• Connect directly with your audience within a standalone platform
• Offer a wide range of payment options
• Create combinations of monetization options
• Use analytics for both your videos and marketing
• Take control of your income

You can do all of this – and much, much more – by using Uscreen . You can find out more about us, and what we offer, by clicking here or watching the video below:

Click here to watch the video -> youtube.com/watch?v=fxAZYn6gj74

5. Set Your Prices

Next up, let’s look at how to set prices for your eLearning business.

In the video below one of our resident video experts, Nick Nimmon, will talk you through a tried and tested strategy for setting prices for online courses and eLearning businesses.

Check it out:

Click here to watch the video -> youtube.com/watch?v=0YkQySdR9VU

6. Market Your eLearning Business

The final step is to begin marketing your eLearning business. This is where having an existing audience really helps!

I recommend you start by identifying your existing marketing channels, like…

• your newsletter
• social media feeds
• YouTube channel audiences
• community forums 

…and promote your new platform there. 

You should also consider using YouTube to create a marketing “funnel”. This is where you share:

• Top-level videos to engage potential and new audience members
• Middle-level videos to begin educating them
• Bottom-level videos, like trailers, to point them towards your platform

You can learn more about how to create a YouTube marketing funnel here .

Better still….

You can use Uscreen’s marketing tools to build more comprehensive and effective marketing campaigns. With them, you can:

• send abandoned cart emails
• create “reduce churn” sequences
• offer high-converting free trials
• share promotional coupons
• connect with 1000+ tools via Zapier

…so you can build tailored campaigns to market your eLearning business, your way.

Bonus: Join Uscreen’s Instructional Video Business Accelerator

We created the Instructional Video Business Accelerator for those of you who are serious about starting an eLearning business.

The Instructional Video Business Accelerator is a self-paced program that helps you learn the core skills you need to build a long-term eLearning business. It’s made up of hours of video tutorials that will help you:

• Create your eLearning business.
• Record impactful video lessons.
• Build a community of excited students.
• Effectively market your platform.

The Instructional Video Business Accelerator is automatically accessible to all eLearning Uscreen clients. Start your free trial to get access today ! Be sure to check eLearning as your industry while signing up.

Wrapping This Up…

There has never been a better time to start an eLearning business. COVID-19 has changed the way people want and need to learn, and the demand is higher than ever.

If you want to learn more about the key skills you need to launch and grow your own eLearning platform, be sure to check out Uscreen’s Instructional Video Business Accelerator!

Care for an on-demand demo?

James Johnson

James is a Photography YouTuber from Manchester, England. A former digital nomad, he’s been working online and in the creator economy for over a decade.

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eLearning Business Plan Template

Written by Dave Lavinsky

If you’re looking to create an eLearning business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful eLearning businesses. Our eLearning business plan example below is sure to help you!

eLearning Business Plan Example

Below is our eLearning business plan template and sample plan created using our free ai business plan generator :  

I. Executive Summary

Company overview.

Our company, SkillWave eLearning, is a dynamic startup focused on delivering a comprehensive online learning experience to individuals seeking to enhance their skills and professional qualifications. Based in the heart of Silicon Valley, we offer a diverse range of high-quality courses across various disciplines, including technology, business, and creative arts. Our platform is designed to be user-friendly and accessible, providing learners with the tools they need to succeed in an increasingly competitive job market. SkillWave eLearning aims to bridge the gap between education and employment by partnering with industry leaders and academic professionals to develop relevant, up-to-date content.

Success Factors

Our success is driven by several key factors, including our commitment to quality content, our innovative learning platform, and a strong focus on customer satisfaction. We have achieved notable accomplishments, such as securing partnerships with renowned instructors and industry experts, garnering positive feedback from our growing user base, and achieving a high course completion rate. Our adaptive learning technology and personalized course recommendations have set us apart in the eLearning industry, leading to increased customer engagement and retention.

Industry Analysis

The eLearning industry is experiencing rapid growth, fueled by technological advancements and a shift towards remote learning. This growth is further accelerated by the global workforce’s need for continuous skill development in response to automation and changing job requirements. Our market research indicates a significant demand for online professional development courses, with particular interest in flexible, self-paced learning options. SkillWave eLearning is well-positioned to capitalize on this trend by offering a diverse course catalog that caters to learners at different stages of their careers.

Customer Analysis

Our target customers are individuals seeking to enhance their career prospects through skill development and certification. This includes professionals aiming for career advancement, job seekers looking to increase their employability, and lifelong learners interested in personal growth. We have identified a substantial market segment composed of young adults who prefer digital learning solutions and value the convenience and flexibility of online courses. By understanding the needs and preferences of our customer base, SkillWave eLearning tailors its offerings to meet the demands of a diverse and tech-savvy audience.

Competitive Analysis

Top competitors:

• Udemy: A leading global marketplace for learning and instruction, offering a vast selection of courses.
• Coursera: Partners with universities and organizations to offer courses, certificates, and degrees online.
• LinkedIn Learning: Provides a wide range of courses with a focus on professional development.

Competitive Advantages:

We differentiate ourselves from competitors through our personalized learning experiences and industry-aligned course content. Our platform’s interactivity and the inclusion of real-world projects in our curriculum provide practical knowledge that sets our learners up for success. Furthermore, our strong partnerships with employers guarantee that our courses meet the current demands of the job market.

Marketing Plan

Our marketing plan is centered around offering a blend of products, services, and competitive pricing to attract and retain customers. SkillWave eLearning provides a variety of courses, ranging from one-time workshops to comprehensive certification programs. We employ a tiered pricing model to cater to different budgets and learning needs. Our promotions plan involves leveraging digital marketing strategies such as SEO, content marketing, and social media campaigns to increase our visibility and engage with potential customers. Additionally, we plan to offer promotional discounts and bundle deals to incentivize new sign-ups and reward loyalty among existing users.

Operations Plan

To ensure seamless operations, our team is dedicated to executing key processes effectively. This includes providing excellent customer support, managing and updating content, conducting proactive marketing and outreach, ensuring technical platform maintenance, processing enrollments, overseeing financial management, maintaining quality assurance, and investing in staff training and development. We aspire to achieve significant milestones such as expanding our course offerings, growing our user base, and maintaining high customer satisfaction rates. These milestones are essential for our continued growth and success in the eLearning market.

Management Team

Our management team is composed of experienced professionals with diverse backgrounds in education technology, business development, and content creation. The team’s collective expertise fuels our strategic vision and operational excellence. We are led by a CEO with a proven track record in the eLearning industry, supported by a CFO with deep financial acumen, and a CTO who oversees the innovation and maintenance of our learning platform. Together, our leadership ensures that SkillWave eLearning remains at the forefront of educational technology.

Financial Plan

To achieve our growth objectives, SkillWave eLearning requires significant investment. We are actively seeking funding to expand our course library, enhance our technology infrastructure, and scale our marketing efforts. The capital will also support the development of new features and services that will improve the learning experience for our users and solidify our position in the competitive eLearning market.

Below is an overview of our expected financial performance over the next five years:

II. Company Overview

Welcome to SkillWave eLearning, a fresh and dynamic eLearning venture situated in the heart of Antioch, CA. We are proud to be the newest local eLearning business, filling a significant gap in the market by offering high-quality eLearning solutions. At SkillWave eLearning, our mission is to enhance the educational landscape of Antioch by delivering exceptional learning experiences to our customers.

Our Products & Services

At SkillWave eLearning, our offerings are designed to cater to a variety of learning needs. We provide comprehensive Online Course Development for just $300, enabling educators and businesses to create engaging and effective online courses. Our Learning Management System (LMS) Implementation service, available for $250, ensures that clients have a seamless platform for course delivery and management. For those seeking interactive and real-time learning environments, our Virtual Classroom Solutions are the perfect fit at $500. Moreover, we offer advanced Assessment and Analytics services for $700 to help our clients track and enhance learner performance.

Our Location

Rooted in Antioch, CA, SkillWave eLearning is dedicated to serving the local community. Our presence in Antioch ensures that we understand the unique needs of our clients and can provide tailored eLearning solutions right where it’s needed.

Why We Will Succeed

Our confidence in SkillWave eLearning’s success stems from a solid foundation and clear competitive edge. Our founder brings invaluable experience from previously running a successful eLearning business, ensuring we have the expertise to thrive. Furthermore, our dedication to offering superior eLearning services sets us apart from the competition, securing our place as a leader in the local eLearning industry.

Since our founding on January 9, 2024, SkillWave eLearning has been operating as a Sole Proprietorship, navigating the eLearning sector with agility and personal commitment. We’ve hit several key milestones early on, including designing a distinctive logo that represents our brand, developing our company name that resonates with our mission, and securing a prime location that serves as a hub for our operations and client interactions.

III. Industry Analysis

The eLearning industry in the United States is currently experiencing significant growth and is projected to continue expanding in the coming years. According to recent research, the market size of eLearning in the US was estimated to be $19.05 billion in 2020. This figure is expected to reach a staggering $38.09 billion by 2026, with a compound annual growth rate (CAGR) of 13.6% during the forecast period. These numbers indicate a promising future for businesses operating in the eLearning sector, including SkillWave eLearning.

Several trends in the eLearning industry are contributing to its growth and success. One major trend is the increasing adoption of online learning platforms by educational institutions, corporations, and individuals. The COVID-19 pandemic has further accelerated this trend, as remote learning became a necessity. Additionally, the rising demand for personalized and self-paced learning experiences is fueling the growth of eLearning. SkillWave eLearning can capitalize on these trends by offering a wide range of online courses and flexible learning options to cater to the diverse needs and preferences of its customers in Antioch, CA.

Moreover, advancements in technology, such as the widespread use of mobile devices and the availability of high-speed internet, have facilitated the growth of the eLearning industry. Mobile learning, or mLearning, is gaining popularity as it allows individuals to access educational content anytime and anywhere. SkillWave eLearning can leverage this trend by optimizing its platform for mobile devices and ensuring seamless user experience across different devices. By staying up-to-date with emerging technologies and incorporating them into their eLearning solutions, SkillWave can position itself as a leading provider in the eLearning market in Antioch, CA.

IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

SkillWave eLearning will target local residents seeking to improve their job prospects through upskilling and reskilling in various industries such as technology, business, and healthcare. They will tailor their courses to meet the specific needs of individuals aiming to advance in their current roles or pivot to new careers. The growing demand for continuous education in a rapidly changing job market will make SkillWave eLearning an essential resource for these residents.

Furthermore, SkillWave eLearning will also serve small to medium-sized businesses looking to enhance their employees’ skills without the significant cost of traditional corporate training programs. They will offer customizable training modules that align with the unique needs and goals of these businesses. This segment will benefit from SkillWave’s ability to provide flexible, scalable learning solutions that contribute to both employee development and organizational growth.

In addition, the company will target high school and college students who are seeking supplemental learning opportunities. SkillWave eLearning will provide courses that complement their academic pursuits and prepare them for college entrance exams or future careers. This demographic will also include individuals taking gap years who wish to use their time productively by gaining new skills and certifications.

Customer Needs

SkillWave eLearning meets the increasing demand for flexible learning opportunities by providing high-quality eLearning services that residents desire. Customers can access a vast array of courses from the comfort of their own homes, fitting education around their busy schedules. This flexibility ensures that individuals seeking personal development or professional advancement do not have to compromise on the quality of their education.

Recognizing the diverse learning needs and preferences, SkillWave eLearning offers various multimedia content, including video lectures, interactive quizzes, and real-time webinars. By doing so, customers can engage with the material in a way that suits their learning style best. This personalized approach helps in retaining information and applying the learned skills effectively in real-life situations.

In today’s fast-paced world, customers expect not only to receive information but also to acquire skills that are immediately applicable in the workforce. SkillWave eLearning responds to this need by providing courses that are industry-relevant and designed in collaboration with professionals. Customers can rest assured that the knowledge and skills they gain are up-to-date and can lead to tangible career benefits.

V. Competitive Analysis

Direct competitors.

SkillWave eLearning’s competitors include the following companies:

Safety Training Seminars

Safety Training Seminars offers a range of safety training solutions, with a focus on CPR, First Aid, and BLS (Basic Life Support) certification courses. They cater to individuals and organizations seeking compliance with OSHA regulations and other safety credentials. The price points for their courses vary depending on the certification and duration of the training but are generally designed to be competitive and affordable.

While specific revenue figures are not publicly disclosed, Safety Training Seminars operates with a business model geared towards high-volume and repeat certifications, which suggests a sustainable revenue stream. They are located throughout the Bay Area, providing convenient access to customers in various regions including Antioch, CA. Their customer segments include healthcare professionals, educators, and corporate entities.

The key strengths of Safety Training Seminars include their specialized focus on safety training, a solid reputation for providing quality instruction, and recognized certification programs. A potential weakness could be their limited scope of offerings beyond safety training, which might restrict their appeal to a broader eLearning market.

Liberty Adult Education

Liberty Adult Education provides a broad spectrum of learning opportunities for adults, including high school diploma programs, career technical education, ESL classes, and community interest courses. They operate with a pricing model that is designed to be inclusive, often offering free or low-cost courses to serve the local community effectively. Their revenue is likely supplemented by state and federal educational grants and funding.

The institution is based in Antioch, CA, and serves a local customer segment that includes adult learners seeking to advance their education or acquire new skills. They are geographically focused on the surrounding communities, ensuring they cater to the educational needs within their immediate vicinity.

Liberty Adult Education’s strengths lie in their community integration and the breadth of their educational offerings. However, their reliance on government funding and the focus on local markets may limit their expansion capabilities and their ability to scale up rapidly compared to more commercialized competitors.

Opportunity Junction

Opportunity Junction specializes in providing job training, support, and placement services to empower low-income individuals to achieve financial self-sufficiency. They offer programs that include computer skills training, career counseling, and internships. Their services are typically free or heavily subsidized, aimed at removing financial barriers to education and employment for their clients.

Revenue for Opportunity Junction is primarily derived from donations, grants, and philanthropic support, reflecting their non-profit status. They operate primarily in East Contra Costa County, with a focus on helping residents of Antioch and nearby areas.

Opportunity Junction’s key strengths include their comprehensive support services and strong community partnerships, which enhance their training programs and placement success. A weakness might be their dependency on external funding, which can be variable and impact the sustainability of their programs.

Competitive Advantages

At SkillWave eLearning, we pride ourselves on offering superior eLearning services that eclipse those of our competitors. Our tailored learning experiences are crafted to meet the unique needs of each individual learner, ensuring that personal learning objectives are met with precision and care. We leverage cutting-edge technology to provide an immersive learning environment that is both engaging and effective, facilitating knowledge retention and practical application. Our courses are designed by industry experts, guaranteeing that the content is not only current but also relevant to real-world scenarios, which sets us apart in delivering quality education.

Furthermore, our commitment to customer satisfaction is unparalleled. We understand the importance of support in the eLearning journey, which is why we offer robust customer service to accompany our educational offerings. This means that learners have access to assistance whenever they need it, ensuring a smooth and uninterrupted learning experience. Additionally, we are constantly innovating, staying ahead of the curve by incorporating the latest educational trends and learning methodologies into our program offerings. This dedication to innovation ensures that we are always offering the most effective and enjoyable eLearning experience possible. By choosing SkillWave eLearning, customers can expect a superior service that not only educates but also inspires and empowers.

VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

At SkillWave eLearning, we pride ourselves on offering a comprehensive suite of services tailored to meet the diverse needs of our learning community. Our team specializes in creating innovative and engaging online educational experiences for all types of learners.

Online Course Development

Our Online Course Development service empowers educators and organizations to craft personalized learning paths. With a focus on interactive and impactful content, we can transform traditional curriculum into immersive online courses. This service is adeptly priced at an average of $300, ensuring accessibility and quality for our clients.

Learning Management System (LMS) Implementation

Streamlining the education process is key, which is why our Learning Management System Implementation is integral for any learning institution or business. We offer seamless integration of LMS platforms that enhance the learning experience for both teachers and students alike. This essential service is available for an average price of $250, offering exceptional value for this foundational eLearning tool.

Virtual Classroom Solutions

Embracing the future of learning, our Virtual Classroom Solutions open the doors to global classrooms. These solutions enable live, interactive sessions and provide a rich array of tools to facilitate real-time collaboration and instruction. Clients can access this cutting-edge service for an average cost of $500, allowing for a robust virtual learning environment without geographical limitations.

Assessment and Analytics

Understanding performance and progress is critical, which is why we offer Assessment and Analytics services. This advanced offering empowers clients with data-driven insights to track learner outcomes and optimize educational strategies. With an average price of $700, our comprehensive analytics package ensures that educators and organizations can make informed decisions to enhance learning effectiveness.

At SkillWave eLearning, we are dedicated to providing exceptional value and transformative learning experiences. Our services are competitively priced and designed to foster an engaging and efficient online learning environment.

Promotions Plan

SkillWave eLearning understands the importance of effective promotion in attracting customers. With a comprehensive strategy tailored to the local market in Antioch, CA, SkillWave eLearning will employ a variety of promotional methods to reach potential learners.

Online Marketing

Online marketing stands at the forefront of SkillWave eLearning’s promotional efforts. The company will leverage search engine optimization (SEO) to increase visibility on search engines, ensuring that potential customers find SkillWave eLearning when searching for relevant courses. Additionally, SkillWave eLearning will engage in pay-per-click (PPC) advertising campaigns to target individuals actively looking for eLearning solutions.

Social media platforms will play a key role as well. SkillWave eLearning will create engaging content that will resonate with the target audience, driving shares and interactions. Email marketing campaigns will keep subscribers informed about new courses, special offers, and industry insights, further establishing SkillWave eLearning as a thought leader in the eLearning space.

Content Marketing

Content is king, and SkillWave eLearning will create high-quality, informative content that provides value to its audience. This will include blog posts, e-books, webinars, and instructional videos. By addressing common questions and challenges faced by learners, SkillWave eLearning will attract and retain customers seeking to enhance their skills and knowledge.

Partnerships and Collaborations

Forging strategic partnerships with local businesses, educational institutions, and community organizations in Antioch will allow SkillWave eLearning to expand its reach. Collaborative workshops, guest lectures, and co-branded promotional activities will introduce SkillWave eLearning’s offerings to a broader audience.

Referral Programs

Word-of-mouth remains a powerful tool, and SkillWave eLearning will implement a referral program to incentivize current customers to spread the word. Satisfied learners will be encouraged to refer friends and colleagues, with both the referrer and the referee benefiting from discounts or bonus content.

Public Relations and Events

Engaging with the local press and participating in community events will help SkillWave eLearning build brand awareness in Antioch. Whether sponsoring a local charity event or hosting a seminar on the future of digital learning, SkillWave eLearning will ensure its presence is felt within the community.

Incentives and Promotions

Limited-time offers, such as discounted course bundles or free trial periods, will entice potential learners to experience SkillWave eLearning’s services. These promotions will be strategically timed to coincide with peak interest periods, such as New Year resolutions or back-to-school seasons.

Direct Outreach

Lastly, SkillWave eLearning will undertake direct outreach efforts, contacting potential corporate clients and offering customized training solutions. By demonstrating the value and flexibility of its eLearning programs, SkillWave eLearning will establish long-term relationships with businesses seeking to upskill their workforce.

With these promotional methods, SkillWave eLearning expects to engage and attract customers, creating a vibrant learning community in Antioch, CA.

VII. Operations Plan

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

• Respond promptly to customer inquiries via email, chat, or phone.
• Resolve technical issues that users encounter with the platform.
• Collect feedback from customers to improve services.
• Regularly update and upload new eLearning materials.
• Ensure all content is accurate, up-to-date, and educational.
• Review and curate user-generated content to maintain quality.
• Implement digital marketing campaigns to attract new customers.
• Engage with the community through social media channels.
• Update the website with current offerings, promotions, and events.
• Monitor the eLearning platform for uptime and performance issues.
• Perform regular backups of data to prevent loss.
• Update the platform software to ensure security and functionality.
• Process new enrollments and set up user accounts.
• Guide potential customers through the course offerings.
• Track and report on sales metrics to inform strategy.
• Handle invoicing, billing, and payment processing for customers.
• Manage accounts payable and receivable.
• Prepare and review financial reports for accuracy and insights.
• Conduct regular assessments of courses to ensure educational quality.
• Implement improvements based on customer and stakeholder feedback.
• Maintain compliance with industry standards and regulations.
• Provide ongoing training for staff to improve skills and knowledge.
• Hold regular team meetings to align on goals and share updates.
• Evaluate staff performance and provide constructive feedback.
• SkillWave eLearning expects to complete the following milestones in the coming months in order to ensure its success:
• Establish Legal Foundations: Finalize business registration, secure necessary eLearning licenses, and establish terms of service and privacy policies to ensure legal compliance and protect the company.
• Develop Robust eLearning Platform: Complete the build of a user-friendly, scalable eLearning platform with essential features like course management, payment gateway integration, and customer support mechanisms.
• Acquire Initial Course Content: Curate or produce high-quality, marketable course content that aligns with the needs and interests of Antioch’s community and potential wider audiences.
• Launch Marketing Campaign: Implement targeted marketing strategies to generate awareness and attract initial users, utilizing social media, local partnerships, and SEO practices.
• Launch Our eLearning Business: Officially open SkillWave eLearning to the public, ensuring that all technology and customer service processes are operational and optimized for user experience.
• Secure Strategic Partnerships: Form partnerships with local educational institutions, businesses, and influencers to expand market reach and credibility.
• Establish Customer Feedback Loops: Create mechanisms for collecting and analyzing customer feedback to continuously improve the platform and course offerings.
• Reach Operational Break-Even: Adjust operational expenditures to ensure the business reaches a break-even point, optimizing costs without compromising on quality.
• Get to $15,000/Month in Revenue: Grow the user base and expand course offerings to reach the milestone of $15,000 in monthly revenue, demonstrating a viable and sustainable business model.

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

SkillWave eLearning management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Mason Harris, President

Mason Harris, President , is a seasoned entrepreneur with a proven track record in the eLearning sector. His expertise stems from his experience in operating a successful eLearning business previously. This background equips him with a deep understanding of the educational technology landscape, market trends, and the strategic know-how required to steer an eLearning company towards growth and innovation. His leadership skills, combined with his experience in this niche, position him to effectively guide SkillWave eLearning in fulfilling its mission to provide top-notch online educational content and courses that meet the evolving needs of learners worldwide.

IX. Financial Plan

Funding requirements/use of funds.

To accomplish our growth goals, SkillWave eLearning needs $211,500 in funding. Key uses of this funding will be as follows:

Financial Projections

5 Year Annual Income Statement

5 year annual balance sheet, 5 year annual cash flow statement, what is an elearning business plan.

A eLearning business plan is a document that outlines the strategies you have developed to start and/or grow your eLearning business. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your eLearning business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.  

Why You Need a Business Plan for your eLearning Business

A business plan is required if you are seeking funding for your eLearning business. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, an eLearning business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.  

Online Education Business Plans

The need for online educational courses continues to rise as more and more online education platforms emerge. You can embrace online education by developing and selling your own digital courses through these platforms or to businesses looking to grow their content. To successfully launch your new venture you’re going to need a business plan. If you need some inspiration to write your own, check out our library of online education sample plans to get started.

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