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We collaborated with LXME, India’s first financial platform for women, to design the best fintech app design focused on empowering women to take control of their finances. LXME aimed to create a platform that addresses the unique financial challenges women face, offering tools to navigate investments and manage spending with confidence. Our mission was to build an intuitive, user-friendly app that not only simplifies financial processes but actively encourages women to take charge of their financial journeys, to ensure the app fosters empowerment and support at every step.
Unlocking financial confidence with insightful design
To lay the foundation, we conducted a series of comprehensive research sessions with the LXME team and real users to identify the platform’s core challenges. It was clear that women’s reluctance to engage with financial products stemmed from a lack of confidence and complacency in managing finances. By collaborating closely with stakeholders and real users, we developed a fintech app UI design strategy to address these barriers, ensuring that LXME’s user experience would empower women at every step of their financial journey.
Crafting tailored financial solutions
LXME is more than just a financial tool – it’s a personalized financial companion for women. We designed solutions that simplify financial concepts and promote meaningful engagement. Features like the Money Buddy for peer connections, the Mutual Funds Basket, and Spending Analysis Module were all designed and crafted to empower women and build financial independence with confidence.
The community feature enables women to engage with other women, offering advice, insights, and shared experiences. This community-driven approach breaks down the barriers of financial hesitation, fostering a space where women can learn from one another.
We integrated gamification into the app to make financial education and management more engaging. From setting up an account to making your first investment, women earn rewards at every step, turning key milestones into motivating achievements that encourage consistent engagement and make finance less daunting.
The Mutual Fund Baskets feature simplifies investing by categorising funds based on financial goals and risk tolerance. We designed this intuitive tool which empowers women to easily explore and select mutual funds that align with their aspirations, making informed investing accessible and straightforward.
We designed the Spend Analysis to help women gain clarity on their financial habits through a user-friendly tool that provides insights into spending patterns. By empowering users to track spending and set budgets, we made financial management manageable, fostering a proactive approach to achieving financial goals.
Convinced yet?
We believe our work speaks for itself. If it strikes a chord with you, let’s create something extraordinary together!
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InterSpace is a huge collection of 760 mobile app screen templates inspired by most popular app design patterns. Best for UX/UI designers, design agency, developers and startup business. Build, prototype and customize any design for your next social media app, e-commerce shopping app, fitness app, hotel booking app and more. https ...
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The main concept behind this UX case study is to address a pre-existing problem through the design of the app. Immediately from the start, the study highlights a common pain point among users: that of a lack of productivity due to device usage.. This UX case study example addressed some of the main problems within existing productivity apps included:a poor UI and UX that made navigation difficult
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Spotify vs Apple: How Spotify is betting $230M on podcasts to win over Apple users (Ep. 1) Spotify vs Apple. See exactly how companies like Tinder, Airbnb, Trello, Uber and Tesla design products that people love. One new user experience case study every month.
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Case Study . LXME. We collaborated with LXME, India's first financial platform for women, to design the best fintech app design focused on empowering women to take control of their finances. LXME aimed to create a platform that addresses the unique financial challenges women face, offering tools to navigate investments and manage spending ...
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You can reach out to me on Instagram or LinkedIn in case you have any questions/feedback or want to talk about design. Do clap if you liked this case study. ️ Try holding the clap button for a few seconds. Boom, 50 claps! Resources that I have used during the process : Illustrations: Freepik.com. App Screen Inspirations: UISources, Mobbin
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Step 2 — Planning. Now we jump into Sketch or Figma, add a glassmorphic card on top and call it a day! Just kidding! I started with a Sketch, keeping in mind that most of the experience should remain flat. Adding too many layers on the z-axis adds to the cognitive load of users and won't make the experience better.
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